WHY DOES EVERY BUSINESS NEED A CRM (CUSTOMER RELATIONSHIP MANAGEMENT) SOFTWARE?
HERE WE GO
WHAT IS A CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
• CRM is an acronym for customer relationship management also vaguely called a customer management software or a client management software. It is a software used to manage a business’s interaction with its customers. A CRM system handles all Customer facing activities in a business from marketing to sales to technical support and customer services.
WIKI DEFINITION
• Customer relationship management • Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. It often involves using technology
WHY DOES MY BUSINESS NEED A CRM SOFTWARE ?
• Ever faced difficulties managing your customer records in excel or other contact management software? You are not the only one. I started my business tracking my customers in an excel and I thought that was all I needed. As any other non sales founder my focus was the solutions not the customers until I realized it was customers who are the focal point of any business.
ADVANTAGES THAT A CRM BRINGS TO YOUR BUSINESS • As the famous saying goes ‘Customer is God’ we need to treat our customers with utmost importance. Every business realizes that customers are the real asset to a business. A CRM systems revolves around this mantra. Many small and medium business that do not utilize the capabilities of a customer management software need to realize the following advantages that a CRM brings to your business.
KEEPS YOU ORGANIZED
• A customer relationship management system will keep you organized by bringing email, calendar and tasks at one place. Your meeting schedules, your client interactions and your to do list are all organized within the CRM.
HELPFUL IN DECISION MAKING
• CRM data is very useful in making key decisions. It can track things like marketing campaigns that are most profitable, most profitable accounts and markets. These matrix can help your business make key decisions.
USED AS A PERFORMANCE MATRIX
• A CRM can be used as a performance matrix for your sales agents and accounts and help reward them as per their performance.
UNIVERSALLY ACCESSIBLE
Unlike spreadsheets, notes and registers a good CRM system is universally accessible. Whether you are at your office chair, in a conference or in field. CRM systems that work over the cloud are accessible universally across devices.
FREE TO EXPLORE
• Feel free to explore one of the top CRM system MS Dynamics CRM . It’s available for a free trial at https://www.microsoft.com/en-us/dynamics/crmfree-trial-overview.aspx . Another front runner in CRM Salesforce can be tried for a 30 day free trial at https://www.salesforce.com/form/signup/freetrialsales.jsp
LICENSE FEES
• Basic User license fees per month starts at @125 for salesforce and $65 for dynamics. Considering the amount of work CRM does for you this is a very small cost.
• For any further questions on implementing a CRM in your organization feel free contact us