2015 NEW bicycle E-DM

Page 1


RUDERBERNA Br andI nt r oduc t i on

Thes t or yal l beganonal az yaf t ernooni nas mal l c af eonf i f t hav enue( New Yor k ) . Whi l s tWi ns t onwasenj oy i ngar i c hl at t eandl ook i ngatt hev i ewofs omeof t hegr eat es tbr andsi nt hewor l d.Wi ns t onwast r ul yt ouc hedandi ns pi r edbyt he des i gnandc r af t s mans hi poft hes ebr andss uc hasHer mesandLoui sVui t t on. Bot hoft hes ebr andsc or ephi l os ophyar ebas edonper s onal i z at i onandqual i t y , Her mesor i gi nat edf r om c r eat i ngper s onal i z edhor s er i di ngequi pmentwhi l s t Loui sVui t t onc r eat edper s onal i z edl uggaget hatwaseas yt oc ar r y . I nt oday ' s mar k etwher ei ti sf l oodedwi t hc heapi mi t at i onst hes ebr andss t i l l i ns i s tonhand c r af t i ngt hebes tqual i t ypr oduc t smak i ngt hei rbr andsi mmor t al . Wi ns t onr ef l ec t ed ont hec ur r entbi k er i di ngc ul t ur eandt heepi phanyofc ombi ni ngbout i quemanuf ac t ur i ngands i ngl es peedbi k er i di ngc amet omi nd. Wi ns t ont hens t ar t edpl anni ngf ort hedes i gnsandc ons t r uc t i onoft hes emagni f i c entwor k sofar tandaf t ery ear sofhar dwor k ,RubenBer nahasnowbec ome r enowni nt hear eaofper s onal i z eds i ngl es peedbi k eswi t hemphas i si nc us t omi z edpl ay f ul c ol our s . Howev er ,Wi ns t onwant edt of ur t heri nc or por at et hebout i quemanuf ac t ur i ngc ul t ur ei nt ot hebi k espr oduc ed.RuderBer nawoul dt henbes epar at edi nt ot hes ev er al ofdi f f er entbr andss uc hasRB,Ei ght per ,Funl a,SunnyBl ac k , ec t .Theywi l l di s pl aydi f f er entdes i gnc onc ept sandqual i t i esf ors i ngl es peedbi k es .

Weal s opr ov i deOEM & ODM s er v i c e, t heal lpr oudc twedi s pl ayon webs i t ei sj us tourdes i gnandi dea.Wec anpr oduc eanyc ol orand s pec i f i cc omponent sf ory ourdr eam bi k e.

r uder ber na. com 路德貝納 ruderberna www.


RUDERBERNA COLUMBUSAi r pl anl evel Bout i queal umi num bi cycl e

Newar r i val

Pr oduc tI nt r oduc t i on Ther ei snott oomuc hpai ntonbi k e,mat t c ol orwi t ht hel owk eyc l as s i cappear anc e t hatc oul dk eepl ongt er m at t r ac t i v ef or peopl e.

Br andI nt r oduc t i on

Thepr es t i geofRUDERBERNA f ami l ybr andPur i s t i c oi si s s uedi n 2015.Br andsofEi ght perandFunl aar ef orupperandbas i cmar k et s . Pur i s t i c oal l oybi c y c l ebenameasRuder Ber na( RB)t hatwoul dbehal f ofhi ghl ev el mar k et .I twi l l al s ol eadRuder ber naf ami l yt oc ont i nuei mpr ov i ngt hepr oduc t st or eac h peopl e’ sdemand.

Wenamedi tPur i s t i c o.Wewantt o c onv eyt hi ss ens ef orc y c l i ng;RBi sa pr es t i gel ev el al l oyf r ameofRuderBer na Lt dCo. . I t st ubei sex pr es sf r om I t al y Col umbusdi r ec t l y ,t het ubenamei s Ai r pl ane,whi c hi sonl yandt hehi ghes t l ev el f oral l oyt ubes . Af t erwet es tt hef r amebyl ongway r i di ng,t heAi r pl anet ubec oul ds uppl yt o t her i deri t sal l oyf eat ur eandc omf or t abl e r i di ngex per i enc e.Webel i ev et hat ,RB c oul dbr i ngy ouaf ant as t i cl i f e.

Uni quebot t om br acketofoakbar r el sshape

Pr est i geCOLUMBUS I t al i anl i neage Gar y ,Bl ue,andr edbac k gr ound wi t hwhi t ePi geoni spr oof edt he I t al i anpedi gr eel i neage. Ev er yf r ameonl ypr ov i des1 s t i c k er ,nev eri s s ues ec ond agai n.Sowear eal way sv er y c ar ef ul aboutt hat . TheCol umbuss t i c k eri st he bes tqual i t ys y mbol .

Thet ubeof cl aasi cmi xt hef ashi on Wehav es pental otoft i met o dec i det hes hapeoft ubes. Ther ear emanyf as hi ont ube s t y l esont hemar k et ,but Col umbusar el ook i ngf or or i gi nal s t y l et ube,weal s o bel i ev et hat ,f as hi onwi l l be c hangeds omeday ,butt he or i gi nal c l as s i ct ubewoul dbe c i r c ul at edf or ev er .SoRBus e s i mpl egeomet r i ct ubet o mak et hes hapel ook smor e t ec hnol ogi c al s ens e.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . r uder ber na. com . RB 路德貝納 ruderberna www.

Di f f er entt hanusualof Publ i cB. Bpar t ,weusea or i gi nalal l oycol umnt odo CNCagai nandagai n,t o car vet heuni queshape,t he f ashi ondesi gnwoul dmake t hef r amemor epar t i cul ar l y i ndet ai lont hemar ket .

St er eoscopi cl ogodesi gn Thesenseoft ouchi si mpor t antf or peopl ecommuni cat i on.I tcan’ tshow ver ydet ai lt hr ought hepi ct ur e,i fyou havechancepl easet r yt ot oucht he f r amel ogo.Thi st henyoucoul df i ndt hat youcoul df eelyourbi ke,yes,i ti syour bi keRB.


Col umbusCr omorTubes St eelbi cycl e

Speci alEdi t i on I nt egr at edLUG seatcl amp Weonl yus e1neatLugpar tf orEi ght perS, whi c hi sc onnec twi t ht opt ube,s eatt ubeand s eat s t ay s ,t hatmak et hebi k el ook sl i t t l ec l as s i c ands t y l i s h.

JapanNJSbot t om br acketshel l sst yl e Wei nher i tJ apanes ec onc eptofNJ Sdes i gnt o mos ai cas t ai nl es sembl em ont hebot t om br ac k et par t ,t heSedi t i oni ss howndi s c r eet l y ,t hati s s y mbol ofpedi gr ee.

Br andI nt r oduc t i on

Ei ght peri sf oc us edondes i gnandc r eat i nghi ghqual i t yands t y l i s h bi k e,i ti sbec omeal eaderbr andi nt hef i x edgearmar k etofT ai wan .I nor dert of eedbac kf r om Ei ght perf ans ,f ounderMr . Wi ns t onhav e dev el opedanew s pec i almodel ,whi c hi sc al lEi ght perS edi t i on. Wehav edonemanydet ai l des i gnf oreac hpar t s .Ei ght perSgi v es f ansanot herbes tc hoi c e. Ei ght perSi sus edI t al i anCOLUMBUSCORMOEt ubes ,andy ou c oul ds eet hes pec i ali deasonmanypl ac ed.Ont heot herhand, t heer gonomi ci sal s oac or edes i gnf orSedi t i on,per f ec tf r amegeomet r yc oul dl ety oumor ec omf or t abl e.Ei ght perSi sdi f f er entt han t hes amepr i c eofr angebi c y c l ei nmar k et ;i twi l lgi v ey oumor e f as hi onandper f ec ts at i s f ac t i on.

Wea r eg o i n gt os h a r eaj o ys t o r yt oe v e r y o n e …wh e no u rGe r ma n yf r i e n d– Ch r i sv i s i tu s ,Hei sv e r ya ma z i n gt oo u rn e wb i k emo d e l s ,h es t a t e dt h a t “t h o s eb i k e sj u s tl i k et h es p i r i to fGe r ma nc r a f t ,i ti sf o c u s i n go ne v e r yd e t a i l q u a l i t ya n dd e s i g n ,t h a ti swh yt h eGe r ma n yi swe l l k n o wnf o ri t sg r e a tc r a f t t h r o u g ht h ewo r l d . ”Heh a v ee n c o u r a g e du sv e r yd e e p . . .

Exqui si t ecar vi ngdesi gnf orDr opout s Ther ei snobi k ewi l l f oc usont hedes i gnoft he dr opout s ,weus e6mm ofT ai wanes eCr momat er i al ,anddoCNCt oc ar v et heEi ght perl ogo agai nandagai n,i twoul ds hown4l ev er sofs t er eos c opi cf i nal l y .

Vshapedcl assi cst yl ebr i dges Weus er epr es entr ac i ngandc l as s i c al s t y l ei nV s hapedf ort hebr i dge.t heper f ec twel di ngand qual i t yar ebec ombi ned.

Twost yl esbet weenper sonal i t yandval uabl e ( Fi xedGear&Speedbi cycl e) RRUDERBERNAc ons i der st oenhanc et hepr oduc tpr ac t i c abi l i t y . Af t erwedev el opt hes pec i al s etf ors wi t c hi ngbet weenf i x i eand s peedbi k e.Thedr eam c oul dbec omet r ue“J us tneedonef r amet o j oyt hebot ht y pef i x i eands peedsbi k eany t i me. ” Wewi s hc oul dpr ov i det hebes tv al ueandbr i ngt hemos tpr ac t i c abi l i t y f orpeopl et oenj oyt hec ol or f ul l i f e.

St er eoscopi cl ogodesi gn Thes ens eoft ouc hi si mpor t antf orpeopl ec ommuni c at i on.I tc an’ ts howv er ydet ai l t hr ought hepi c t ur e,i fy ouhav ec hanc epl eas et r yt ot ouc ht he f r amel ogo.Thi st heny ouc oul df i ndt haty ouc oul d f eel y ourbi k e,y es ,i ti sy ourbi k eEi ght perS.


Ci t ycol orf ulbi cycl e1 00% cus t omi zed ELEMENT Ser i es

Wepr ovi deover100ki ndscol or f ulbi kepar t sandf r amef orchoi ce.El ementser i esi s mostpopul ari nRuderBer naf ami l ybr and.Ever ybi cycl eofEl ementar eal laar t wor k f r om eachi ndi vi dualpeopl e’ si dea.

▲ Bes ts el l peaf owl bl uewi t hOr ange

▲ Per s onal i t ymodel s -3&6s pokeswheel

Br andSt or y

Thecor ephi l osophy&concept sofEi ght perar et omakequal i t y pr oduct st hatl astf ori nf i ni t y .Asment i onedbef or e,Wi nst onhas al wayswant edt omakebi kest hatmett hest r i ngentst andar dsof bout i quemanuf act ur i ngandhepi cked8cor econceptdesi gnsoutof 100t hatmetsuchst andar dandf ur t herder i vi ngt hebr andname Ei ght per .I nt henearf ut ur e,wel ookf or war dt opr oducebi kest hatwi l l changet het r adi t i onalvi ewofsi ngl espeedbi kesandhopef ul l y gat her i ngacl anofEi ght per s.

Ex c l us i v ec us t omi z ed Beac hbi c y c l e Gamma

Pr oductFeat ur es

i t i shst yl eheadembl em 100% cust omi zedcol or Br Al l ofbi k epar t sc anbec us t omi z ed

St ai nl essmat er i alembl em

▲ 20” Mi ni

Mat er i alal l oyst i cker CRMO mat er i al

Thi cknessr ealend Dr opouti sdesi gnedwi t hst er eoscopi c st yl eandt hi cknessupt o6mm

nt h ec i t y , Mi n i b i k e ’ ss ma l l a p p e a r a n c ea n d Mi ni I c o n v e n i e n t b i c y c l e . Mi n i b i k el e t y o ue a s yt o Ser i es r i d ei ny o u rl i f e .


Onei nchcl assi c Fi xedGearBi ke

Topofval uabl ei nf i xedmar ket Hi ghl yr ecommendedf orbegi nner s t er i ousver s i on 12model andmys

Br andI nt r oduc t i on

WhenCl as s i c almi xF as hi on TheCl as s i c albi kesar eal waysr egar dedasanadv anc edbi ke,whi c h i swi t honei nc hofc l as s i cs t em,pur ewheel ,ands i mpl ec ol or .I ti s c ombi nedr et r oandt as t es ens ei nt oac l as s i cf as hi on. I n19t hc ent ur yEngl and,i ndus t r yofc ari snotpopul ar ,t hes t eam dr i vei st hemai nt r ans por ts ys t em.I ti sades i r edr eam,asEngl and gent l emanr i dea100% handmades t eelbi c yc l eont hes t r eet .Now Funl ar eal i z et hatdr eam,s uc c es s f ulc ombi net hedi f f er enc es pac e bet ween c ur r entand pas t .Letpeopl ef al li nt hec l as s i cl i f ewi t h Funl a.Funl ai sl ooki ngf oranew l i f es t yl e,whi c hi s" r el ax ",t owal k s l owl y ,t odr i nkc of f eel az y ,t or eadeas y . . .Wi t houtl i mi t edt i meor s peed. Funl ai sbel ongt oyou, i ti syours t yl e

Modelnamed asmont hs

Us eJ ant oDecnamedas model .6 mai nandpl us1my s t er i ousc ol or sf or f r ame. Ther ei s12+1model s t y l es .

Topofval uabl e i nf i xedmar ket

Madei nT ai wan.Ni c eWel di ng, 1” hi pol i s hCPLug.Peopl ec al l Funl ai st hemos tv al uabl ef i x ed gearbi k ei nt hemar k et

Det ai l s how

Cl as s i cri vets addl e

Onei nchs t em

Cl as s i cBri t i s hLUG CP f ork Bri t i s hs t yl ecl as s i cembl em

Cl as s i cAl l oyCrank

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . r uder ber na. com . 路德貝納 ruderberna www.

Dropout si sdes i gned wi t hs t ereos copi cs t yl e


Si mpl yf i x edgearwi t hs peedpr ac t i c abi l i t y . Onebi k ewi t ht wof unc t i onss t y l ef orr i di ngway !

Br andI nt r oduct i on

Uni que SHI MANO 5+1( Cl i mbi ngspeed)SpeedSyst em

Sunnyi sbehal fofsunshi neand ener gy .Bl ackr epr esent st hebl ack, l owkeyandr est r ai ned. 6speeds bi kewoul dshowpeopl esunshi ne andener gy .Whenyout aket he der ai l l eursyst em of fandputont he f i xedgearr earwheel ,t hi st hen yourSunnyBl ackcanbet r ansf or medi nt oaf i xedgearbi kewi t h myst er i ousst yl e! SunnyBl acki suni queont he mar ket ,i ti ssuccessf ult ot r anspl ant t heor i gi nalf i xedgearcul t ur ei nt o t hespeedsbi ke,i tkeepsal l advant agesf r om bot hf i xedgear andspeedsbi kes.SunnyBl acki sa cr ossbor derbi ke;i twoul dbe f asci nat i ngandamazi ngf orever y peopl e.

Theor i gi nofi nspi r at i onf orSunny Bl acki sf r om t hemaj or i t yof peopl e’ sf eedback.

SHI MANO

5+1

Gear s hi f t i ngs y s t em I ti sdi f f er entt hant he gener al6speed. I naddi t i ont ot hef i ve basi cvar i abl espeed weaddspeci al super power cl i mbi nggear ,t hati s easyandsi mpl et o use.

5+1 der ai l l eur syst em i sabsol ut el y enought or i di ngi nci t y , downhi l landeven smal lmount ai nr oad! SunnyBl ackuse hi gherl everofShi manoder ai l l eur .t he der ai l l eurcoul dbe usedf or8speeds syst em.

CNCal umi num cr anki sr et ai ni ngt hesi mpl ef eat ur esandor i gi nalcul t ur eoff i xedgearbi ke.Al l oy chai ncovercoul dpr eventt hechai nf al lof f .I ti s di f f er entt hani r onorpl ast i cmat er i alofgener al bi ke.SunnyBl ackuseCNCal umi num cr anks,i t i ssi mpl eandr epr esentt hecul t ur eoff i xedgear bi ke.

Pr oductOr i gi n

CNC

al umi num c r ankwi t hc hai nc ov er

Accor di ngt omar ketr esear chand cust omer ’ sf eedback,f i xedgear bi kewoul dat t r actpeopl e’ sat t ent i on whenyour i deyourFi xi eont he st r eet .Peopl el ovei t sowncol or f ul desi gn,si mpl ef r eest yl e,butmost peopl ewi sht hatt ohaveaspeeds opt i onwi t ht hebi ke. SoSunnyBl acki sbor n,r et ai ni ng f i xedgearsi mpl edesi gnbutwi t h speedschangef unct i on,i tst i l lkeep t hef i xedgearf r amedesi gn,you coul dchanget of i xi eanyt i me.One bi kecoul dr eacht oyour2wi shes!

Ot hermodelshow case

▲ Sunnywi t hl i ghtbl ue

Fi xedGear Dr opout s

Si mpl ef r ame

appear anceoff i xed gearbi ke

Maybesomedayyouwantt or i deaf i xedgearbi ke, SunnyBl ackf r amer et ai ns100% oft hesi ngl espeed f r amedesi gnandf eat ur es.Doubl ef unct i ont hatyou can ki l lt wo bi r dswi t h one st one when you have SUNNYBLACK! ▲ Bl ac kwi t hpi nk

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Br and Name

RUDER BERNA Edi t i on

ModelName I t al y Col umbus Ai r pl ane Al umi num

Fr ame Mat er i al

I t al y Col umbus Cr omor St eel ●

Fas hi onmi xc l as s i c

LUG Vs hapedc l as s i cs t y l e br i dges

Tec hnol ogys i mpl y

Fl atc hai nands eat s y ay s Bot t om br ac k ets hel l s ofbar r el s hape

Feat ur es

Thr eedi mens i onal LOGO des i gn

T opofI t al i anl i neage al umi num bi k e

c m) Fr ames i z e(

50/ 52/ 54

Al pha

Dr opoutofEx qui s i t e c ar v i ngdes i gn

● ●

s t eel bi k e

50/ 52/ 54

Wat er dr opt ube

Eur opeRet r o

● ●

Mat t e pai nt i ng

Doubl et ube

Cl assi cand adj us t abl e T ai wanc r af t dr opout s ●

50

50

Fr enc h Fas hi on beac hbi k e Gol denr at i o c ur v at ur e oft heel bow Thi c k nes s r eal end

Si mpl eunder br i dgel ogo Ex c l us i v eLogodes i gn Thr eedi mens i onal dr opout s

St ai nl es s model sdec or at i ons Br i t i s hal umi num mat er i al embl em

Si mpl yf r ame shape

46/ 50/ 52/ 54/ 56

20” x 46 Mat tbl ack/ Li ght whi t e/ Mat tl i ght bl ue/ Mat tFuchsi a / Mat tpur pl e

Mat tbl ac k Mat twhi t e

Mat tbl ac k Mat twhi t e

Mat tbl ac k / Mat twhi t e/ Mat tc of f ee

Cust omi z ed

Al l ofbi k epar t s c oul dbe c us t omi z ed

Al l ofbi k epar t s c oul dbe c us t omi z ed

Al l ofbi k epar t sc oul dbe c us t omi z ed

Al l ofbi k epar t s c oul dbe c us t omi z ed

Al l ofbi k epar t s c oul dbe c us t omi z ed

SRAM AUTOMATI X 2s peedhub

SHI MANO 5+1 ( Cl i mbi ngs peed)

SHI MANO 5+1( Cl i mbi ngs peed) SHI MANO I NTER7s peed SRAM AUTOMATI X2s peedhub

SHI MANO 5+1 ( Cl i mbi ngspeed)

SHI MANO 5+1 ( Cl i mbi ngs peed)

Gr oups

SRAM AUTOMATI X 2s peedhub

Pur s ui tof Foc usonl uxur i ous bout i que ai l r i der s Advanc edr i der s anddet

Recommended NT . 31, 800up Ret ai lPr i ce

NT . 22, 800up

Uni queandc l as s i cr i der s NT . 20, 800up NT . 22, 800up NT . 21, 800up

X SRAM AUTOMATI X SRAM AUTOMATI 2s peedhub 2speedhub

xt er ousand Enj oyi nc ol or f ul and De ener gyr i der s per s onal i t yr i der s

NT. 16, 000up

Onei nc hs t em Cl as s i cLug&Hi gh pol i s hCPf or k Themos tv al uabl e i nf i x edmar k et

Fr ame col or

Speed syst em

Fi xedgearwi t h speedbi ke2ways Speci alcompact f r amedesi gn Fr amegeomet r y Tai wancr af t Tai wancr af t Di amondt ypef r ame geomet r y

Mat ts er i es : Bl ac k / Fuc hs i a/ Or ange/ Red/ Pi nk / Dar kbl ue/ Pur pl e/ Li ghtbl ue/ Nenogr een/ NenoYel l ow Li ghtwhi t e

upgr adabl e

Hi t en

Si mpl yf r ameshape

( Cl assi cst yl e 13model

Hi t en

● ●

46

Hi t en

( Sunny&Bl ac k8 model t y pe s peedbi c y c l e)

Mi ni

Cr omor s t eel

Ful l Cr omors t eel

NJ Sbot t om br ac k ets hel l ss t y l e

I t al i anl i neage

Bet a Gamma El ement

NT. 14, 500up

47/ 50/ 53 Mat tbl ac k Li ghtwhi t e

47/ 50/ 53/ 56 Mat tbl ac k/ Li ght yel l ow/ Li ghtbl ue/ Li ghtwhi t e/ Li ghtc of f ee/ Li ghrdar kr ed

Cus t omi z edpar t si s 12mont hsmodel f r ame, s pac er , s eat +1s pec i al v er s i on c l amp, c hai n, r i m, c anbec hos en gr i p. St andar di ncl ude SHI MANO 5+1 ( Cl i mbi ngspeed) SHI MANO I NTER 7speed SRAM AUTOMATI X 2speedhub

SHI MANO 5+1 ( Cl i mbi ngs peed) SRAM AUTOMATI X 2s peedhub

Li kef i xedgear Lovef i xedc ul ut ur e c ul t ur eand r i der s f unc t i onal NT. 15, 800 f i xedpr i ce

NT. 9, 800 f i xedpr i ce


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