Attract And Win More Customers Every entrepreneur wants to know how to attract more customers. There are two factors necessary for capturing their attention, both center around understanding customer behavior. www.cynthiakocialski.com
Attract And Win More Customers First, is to make your customer aware of the product or service. In its simplest form, marketing educates people. www.cynthiakocialski.com
Attract And Win More Customers Second, it’s to know how your customers’ triggers so your message and presentation sinks in. Without getting both of these factors right, your message is destined to fall on deaf ears. www.cynthiakocialski.com
Attract And Win More Customers How Customers Learn Customers learn the same way they did in school. Let’s step back and look at the school programs. Psychologists have determined that there are four ways‌ www.cynthiakocialski.com
Attract And Win More Customers The visual learning style means things seen or observed, and includes images, videos, info graphics, diagrams, demonstrations, and displays. www.cynthiakocialski.com
Attract And Win More Customers The auditory learning style means information absorbed through listening to the spoken word, sounds and noises. These are customers who like to hear podcasts. www.cynthiakocialski.com
Attract And Win More Customers The kinesthetic learning style involves the physical experience such as touching, feeling, holding, doing, and practical hands-on experiences. www.cynthiakocialski.com
Attract And Win More Customers The learning style of readers are people who like eBooks, blogs, product literature, manuals and instructions. www.cynthiakocialski.com
Attract And Win More Customers How to Captivate Them The second factor is how receptive your audience is to your presentation style. This comes to you via Sally Hogshead, an expert on fascination, from her book Fascinate. www.cynthiakocialski.com
Attract And Win More Customers Prestige addresses human fascination on rank and respect; it elevates something about the rest. Prestige ranks people and objects relative to each other. www.cynthiakocialski.com
Attract And Win More Customers With vice we are fascinated with bending or breaking them. It’s exciting. Just think about jail breaking an Apple iPhone. www.cynthiakocialski.com
Attract And Win More Customers Lust draws people in because they crave a sensory experience. Lust leads to irrational and unreasonable behavior. www.cynthiakocialski.com
Attract And Win More Customers Trust is about building a longterm relationship. People are loyal to reliable options. www.cynthiakocialski.com
Attract And Win More Customers Mystique stimulates our curiosity. Mystique compels people to buy products they don’t need, or even want. www.cynthiakocialski.com
Attract And Win More Customers Alarms threaten. A customer sitting on the fence about a decision can be made to act when they know the consequences. www.cynthiakocialski.com
Attract And Win More Customers Power is associated with leadership. We find role models and focus on them. www.cynthiakocialski.com
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