MEDIA LITERACY WEEK 2016 – TWITTER ANALYSIS PRE-LAUNCH REPORT October 30, 2016
liebermanc@gmail.com | 10-30-16
TWITTER: PRE-MEDIA LITERACY WEEK LAUNCH (OCT 26-0CT 30)) EVENT DIGCITSUMMIT TWITTER BUY 10-26 TO 10-28 MLWK PLEDGE TWITTER BUY 10-28 TO NOV 2 (as of 10/30)
Impressions Link Clicks 70,084
2,930
136,082
4,739
In just four days leading into MediaLitWk, NAMLE has benefitted from 206k Twitter impressions and 7,820 link clicks thanks to heavy twitter engagement and a $1,500 Twitter ad buy for #DigCitSummit and the MediaLitWk Pledge.*
*includes NAMLE twitter buy to digcitsummit.com and medialiteracyweek.us combined liebermanc@gmail.com | 10-30-16
TWITTER: MEDIA LITERACY WEEK - YEAR-TO-YEAR Increased Twitter engagement throughout the month of October (and before #MediaLitWk has even started), the @MediaLiteracyEd Twitter account has received 311 mentions and 164,000 impressions (which is more MediaLitWk performance), than last year’s entire MLWk
TYPE
# MENTIONS
MediaLitWk 2015
16Aug
16Sep
16-Oct
15-Nov
21,500 25,500
37,600
164,000
98,100
16-Jul # IMPRESSIONS
MedLitWk 2016 Prelaunch
72
48
174
311
424
PROFILE VISITS
700
847
1,112
1882
2,390
NEW FOLLOWERS
112
129
210
196
0
21
52
130
98
1,310
2,458
1,628
5,159
22,300
22
35
57
163
337
984
770
1,392
2,712
1,678
1,164
2,117
8
3
# TWEETS TOP TWEET TOP MENTION TOP MEDIA TWEET TOP CARD TWEET TWEETS LINKING TO YOU
10
Thanks to a $10,000 donation by TwitterforGood, an additional $6500k spend will go directly toward MediaLitWk activities this week, and an additional $1,500 held for post-MLK PR.
liebermanc@gmail.com | 10-30-16
liebermanc@gmail.com | 10-30-16
TYPE 16Aug 21,500 25,500 16-Jul
# IMPRESSIONS # MENTIONS
16Sep 37,600
MedLitWk 2016 Prelaunch
MediaLitWk 2015
16-Oct
15-Nov
164,000
98,100
72
48
174
311
424
PROFILE VISITS
700
847
1,112
1882
2,390
NEW FOLLOWERS
112
129
210
196
0
10
21
52
130
98
1,310
2,458
1,628
5,159
22,300
22
35
57
163
337
984
770
1,392
2,712
1,678
1,164
2,117
8
3
# TWEETS TOP TWEET TOP MENTION TOP MEDIA TWEET TOP CARD TWEET TWEETS LINKING TO YOU
__________________________________________________________________________________________________
liebermanc@gmail.com | 10-30-16
liebermanc@gmail.com | 10-30-16
liebermanc@gmail.com | 10-30-16
liebermanc@gmail.com | 10-30-16
liebermanc@gmail.com | 10-30-16