FLOATING Cynthia Maestrello
Capsule Collection - Urban Luxury BA Fashion - Year 3 Code E19CA/CB Heriot Watt University
URBAN LUXURY I have to combine the idea of Urban area with high population density and infrastructure of built environment with the opulence of the Luxury elements to create this AW18 collection. During the research period, I have visited Tate Modern Museum and I was able to be inspired by some artists’ works, which I have chosen one to start my project. Pinot Gallizio was an Italian painter, I intended to use in some parts of the garments. The idea was to use ruffles or similar shapes to create volume and silhouette for the garments. My collection called Floating and I have inspired on the silhouette shapes and the delicacy of the transparent net fabric. In Urban garments details are everything and drawstring is the most important detail. It can be used on hoodies, hems, cuffs or like a belt, pulled to fasten it or to make it tighter. I have tried to use in different ways and in multiples like single, double or triple drawstrings channel and it was applied in cuffs and hems. Other details that I have developed was different pockets with contrasting ideas In this project I have worked with big shapes mainly in the sleeves, giving volume and working with silhouette, creating a bubble sleeves. I have used this shape alson in the skirts and other garments.
CUSTOMER PROFILE Sarah lives in London in an original Victorian house located in Kensington. She is 31 and she is a frequent flyer to destinations such as Milan, Paris and New York. She enjoys relaxing with her latest copy of Vanity Fair, Vogue and Harpers Bazaar. In these magazines, she admires her favourite celebrities Emma Watson and Victoria Beckham. She travels around London in black cabs, stopping at her favourite shops like Gucci, Louis Vuitton, Prada, Dolce and Gabbana and Moschino. She has a high powered job in the city and spends another time at the gym and works out regularly. In the evenings, she changes into her finest garments to sip champagne and enjoy Martini over ice. Her other hobbies include horse riding, polo events and attending fashion shows, particularly in London and Milan.
INSPIRATION
COMPETITORS
MARNI
SACAI
SIMONE ROCHA
MOLLY GODDARD
DETAILS BOARD
COLOUR BOARD
MOOD BOARD
SILHOUETTE BOARD
FABRICS
HERIOT WATT UNIVERSITY CYNTHIA MAESTRELLO