Hotel Reputation Management Hotel Reputation management is the process of identifying what other people are saying or feeling about a hotel; and taking steps to ensure that the general consensus is in line with the company’s goals. Some parts of reputation management is often associated with social media.
Why is it important to a hotel? 93% of hotel guests are influenced by reviews, and the majority of them won’t book a hotel without them. But with the average person visiting more than a dozen websites prior to booking a room, managing your online reputation can be difficult and time-consuming. (ReviewPro.com) Reputation means with Revenue‌
Having presence in social media is very important for hotel: it can improve hotel’s online branding but it can also have the wrong effect. Reviews have a very visual and direct influence on purchasing , bookings. Have positive image can allow hoteliers to set higher room rates with more legitimacy (ReviewPro.com)
What services does the Reputation Management company offer to a hotel Reputation Mangement offers great service and several indicators, analysis and reputation approaches: - Global Review Index (GRI): A general online reputation score for an individual hotel, group of hotels or chain based on data taken from all major online travel agencies and review sites. It can be calculated for a given point in time (day, week, month, year, etc.) - Revenue optimizer: Helps individual hotels, multi-property groups, and chains increase revenue by classifying hotels into performance categories and providing specific, actionable insights to improve their financial results. - Guest Survey Management: gathers valuable direct feedback from your clients and provides you with 360ยบ guest intelligence and reporting all in one dashboard. Create a targeted questionnaire to collect, analyze, and distribute feedback directly from your guests. - Sentiment Analysis: Know what your customers are saying about you and why they are saying it with a specific technology analyzes hundreds of millions of reviews to reveal customer sentiment and identify opportunities for improvement. It allows analyzing the sentiment of each mention in its original language, classifying it as either positive or negative