BRAND GUIDE
BRAND GUIDE
We are homemade. We are proud of our roots. We roast coffee to inspire change. We put the spotlight on homemade cookies, cupcakes, specialty bread and other delightful treats. We believe that one day it will be a better change.
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THESE GUIDELINES We are pleased that you have chosen to serve One day pastry shop to your customers, and delighted that you wish to use your time and resources to promote our products. To help you, One day has created the customizable marketing toolkit templates available on the One day pastry shop website.
Note: Remember that One day must review and explicitly approve all artwork prior to production. One day may also require you to recall and/or reprint any marketing materials that do not meet with One day current band standards. Please email all artwork submissions to: onedaypastries@gmail.com This is to ensure that you’re getting the full advantage of your association with One day, as well as help you avoid any incorrect and/ or inappropriate usage of the One day logo and brand identity.
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BRAND GUIDE
CONTENTS 6 8 10 12 14 16 18 20 22
Moodboard Our Logo Logo Variations Logo Colour Variation Colour Print Specs Meet Coquette Usage Photography Improper Use
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KEYWORDS freshness calm meliorism elysian enthusiasm softness awakening invigorating
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BRAND GUIDE
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OUR LOGO Primary One day Logo with text logo
Our revitalized visual identity celebrates the Sun as our icon. The Word mark provides support where necessary.
One day text logo must be present in any singular experience (the whole A
screen, your view of the store, etc).
The One day text logo can stand alone without the Sun icon. The Sun Icon can be rotated to implement that the store is always open and the product is fresh. Clear the space frames of the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials.
How Small Can I Go?
In the primary One day text logo, the word should be no smaller than .5�(13mm) height.
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BRAND GUIDE Primary Logo
Minimum clear space is at least O, where O equals the distance from the side of the Rectangle to the widest part of the logo.
Sun Icon
Minimum Clear space is equal to 100% of the height of the Sun Ray.
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LOGO VARIATION The Primary logo is composed of the phrase “One day”. The Sun Icon is composed of the phrase “One day” locked up with the Sun Icon. The Sun Icon must always be first before the “One day” phrase. It can either be vertical or horizontal.
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BRAND GUIDE
Primary logo
Horizontal Secondary logo
Vertical Secondary logo
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LOGO COLOUR VARIATION Consistent adherence to the colour guidelines will help build visibility and recognition of your association with the brand.
Full-Colour Logo
In the preferred use of the primary logo, the logo is One day Gray and white and is placed on a white/ light-colour background.
Full-Colour Reverse Logo
Use when background colour or imagery adversely affects the legibility of the wording. Note that background colour or imagery cannot appear through the One day logo nor can the logo be altered in any way including, without limitation, to make it fit any theme, ambiance or external environment. The One day logo can only be used as shown here.
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BRAND GUIDE Full-colour Primary logo
Secondary logo
Full-colour reverse Primary logo
Secondary logo
Grayscale Primary logo
Secondary logo
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COLOUR PRINT SPECS. Print the primary one day logo in its four correct colours: One day Orange, One day Yellow, One day gray and white. The Sun Icon on any other material must visually match the Pantone Colours that are being provided, If you are unsure that you can visually match to the colours, you must print in two-colour black and white, or black only on a white background.
No other colours may be substituted.
Note: For consistent colour reproduction, always match to Pantone solid-coated swatches
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BRAND GUIDE
PMS 157CP CMYK 0 43 73 0 RGB 255 249 191 HTML 59A258 PMS 394CP CMYK 7 0 76 0 RGB 249 255 191 HTML 59A258 PMS 417CP CMYK 64 56 53 28 RGB 88 89 91 HTML 59595b PMS White CMYK 0000 RGB 255 255 255 HTML FFFFFF
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MEET COQUETTE Coquette, an eligant yet modern typeface.The design loosely follows the French script model. It was a bit like a cross between Typo Upright and Kabel.
Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
123456789 Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 123456789
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BRAND GUIDE
One day or day one. It’s your decision. 17
USAGE The following examples of authorized logo use that could represent your relationship with One day. When in doubt about whether your artwork falls within our placement guidelines, ask yourself, “Is my operation’s brand / logo most prominent in this representation?” if your answer is “yes,” then you are in the right track! If you answer “no,” then you must make some placement or proportion changes to ensure that your brand takes center stage.
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BRAND GUIDE
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PHOTO GRAPHY Only product photographs provided by One day may be used in th marketing of your One day marketing program. The same policy also supplies to video.
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BRAND GUIDE
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IMPROPER USE
one day
one day Do not re-create or retype the words.
Do not use black colour for the wordmark.
Do not change or alter logo in any way.
Do not change the colour and/or rearrange.
Do not use the sun icon by itself.
Do not place our logo in a shape.
Do not angle the wordmark.
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Do not screen the logo. It should always be 100% ink density.
Copyright © 2018 | Cyrene Guillergan