Ride Ataxia Brand Style Guide
Ride Ataxia Logo Style Guide
pg. 1
Ride Ataxia Brand Style Guide
1.0
T he Mark
pg. 2
Ride Ataxia Brand Style Guide
1.1
Variations
Color Logo on White
Color Logo on Black
Black and White Logo on White
Black and White Logo on Black
pg. 3
Ride Ataxia Brand Style Guide
1.2
Correct Use
Correct Uses
The lockup, as provided, should never be skewed, altered, or changed from it’s original shape. Copy should always be set behind the “ride” script, and should never be moved or scaled in relation to one another. The logo mark may be scaled together proportionally in size and may be used as large as desired, however, the logo pg. 4
should never be used smaller than an inch in width. 1 in.
Ride Ataxia Brand Style Guide
1.3
INCorrect Use
Logo should never use colors different from those outlined
Size proportions between the two words should never change
pg. 5
Logo should never be scaled unproportionally in size
Never apply a stoke or use a heavier weight font
Ride Ataxia Brand Style Guide
1.4
Color Two colors have been chosen to be used for
Colors on White
Black and White on White
Ride Ataxia. Those two colors should be used
PMS 312 C
in combination with one another, and should
C:96 M:0 Y:11 K:0
PMS Process Black 90% opacity C:0 M:0 Y:0 K:90
be the prediminant colors for Ride Ataxia
R:0 G:175 B:219
R:66 G:66 B:66
branded identity.
Hex: 00AFDB
Hex: 231F20
Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.
Colors on Black PMS 312 C C:96 M:0 Y:11 K:0 R:0 G:175 B:219 Hex: 00AFDB
Black at 30%
Black at 90%
Black and White on Black PMS Cool Gray 2c
Black at 30%
Black at 10%
C:0 M:0 Y:0 K:10 R:230 G:230 B:230 Hex: E6E6E6
pg. 6
Ride Ataxia Brand Style Guide
2.0
EVENT-SPECIFIC Mark
pg. 7
Ride Ataxia Brand Style Guide
2.1
Variations
Color Logo on White
Color Logo on Black
Black and White Logo on White
Black and White Logo on Black
pg. 8
Ride Ataxia Brand Style Guide
2.2
Correct Use
Correct Uses
This logo is intended to be used in place of the individual “Ride Ataxia” logo for use in all Philadelphiaspecific event branding. The lockup, as provided, should never be skewed, altered, or changed from it’s original shape. All elements of this logo should maintain their relationship to one another, and should never be moved or scaled in relation to one another. The red markings overlaying the “bell” graphic should always be set to blend setting “Multiply”. pg. 9
The logo mark may be scaled together proportionally in size and may be used as large as desired, however, the logo should never be used smaller than an inch and a half in width.
1.5 in.
Ride Ataxia Brand Style Guide
2.3
INCorrect Use
Logo should never use colors different from those outlined
Size proportions between the two words should never change
pg. 10
Logo should never be scaled unproportionally in size
Never apply a stoke or use a heavier weight font
Ride Ataxia Brand Style Guide
2.4
Color Three colors have been chosen to be used for the Ride Ataxia Philadelphia event. These three colors should be used in combination with one another, and should be the only colors used for Ride Ataxia Philadelphia branded materials. Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.
Colors on White
Black and White on White
PMS 1805 C
PMS 312 C
C:0 M:91 Y:100 K:23
C:96 M:0 Y:11 K:0
PMS Process Black 90% opacity C:0 M:0 Y:0 K:90
R:191 G:49 B:26
R:0 G:175 B:219
R:66 G:66 B:66
Hex: BF311A
Hex: 00AFDB
Hex: 231F20
Colors on Black
Black at 50%
Black at 70%
Black at 90%
Black at 30%
Black at 10%
Black and White on Black
PMS 1805 C
PMS 312 C
C:0 M:91 Y:100 K:23
C:96 M:0 Y:11 K:0
R:191 G:49 B:26
R:0 G:175 B:219
Hex: BF311A
Hex: 00AFDB
PMS Process Black 10% opacity
Black at 65%
C:0 M:0 Y:0 K:10 R:230 G:230 B:230 Hex: E6E6E6
pg. 11
Ride Ataxia Brand Style Guide
3.0
T ype Two typefaces are provided to be used for all Ride Ataxia branded materials. Avant Garde BT Medium should be used as a headline typeface. This typeface can also be used as a tertiary typeface for callouts within body copy.
Avant Garde BT Medium
abcdefghijklmnop qrstuvwxyz abcdefghijklmnop qrstuvwxyz
Avant Garde BT Book
Avant Garde BT Book is the secondary typeface and should be used for subhead and body copy. No other typefaces should be used for Ride Ataxia branded materials.
abcdefghijklmnop qrstuvwxyz abcdefghijklmnop qrstuvwxyz
pg. 12
Ride Ataxia Brand Style Guide
4.0
Files Below are a set of files that are in a folder entitled “RA_Assetts�. This contains both the aforementioned logos, as well as an accompanying set of artwork that can be used for any accompanying imagery.
pg. 13
Ride Ataxia Brand Style Guide
4.1
Files
Filename: RA_MainLogo_4c_white.ai
Filename: RA_MainLogo_4c_black.ai
pg. 14
Filename: RA_MainLogo_bw_white.ai
Filename: RA_MainLogo_bw_black.ai
Ride Ataxia Brand Style Guide
4.2
Files
Filename: RA_PhillyLogo_4c_white.ai
Filename: RA_PhillyLogo_4c_black.ai
pg. 15
Filename: RA_PhillyLogo_bw_white.ai
Filename: RA_PhillyLogo_bw_black.ai
Ride Ataxia Brand Style Guide
4.3
Files
pg. 16
Filename: RA_Infinity.psd
Filename: RA_Kyle.psd
Ride Ataxia Brand Style Guide
at ax
Files ia
e tub
ride
4.4
pg. 17
Filename: RA_Bike.tif
Filename: tire.eps
Ride Ataxia Brand Style Guide
4.5
Sponsor logos
Filename: Dasani_4color.eps
Filename: Powerade_4color.eps
pg. 18
Filename: Dasani_1color.eps
Filename: Powerade_1color.eps
Ride Ataxia Brand Style Guide
4.6
Sponsor logos
Filename: FARA_4color.eps
Filename: BrownCald_4color.eps
pg. 19
Filename: FARA_1color.eps
Filename: BrownCald_1color.eps
Ride Ataxia Brand Style Guide
4.7
Sponsor logos
Filename: Outback_4color.eps
Filename: Sierra_1color.eps
pg. 20
Filename: Outback_1color.eps
Filename: CHOP_1color.eps