BRAND GUIDELINES
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WE ARE THE EXPERTS IN IMPACT PROTECTION AND SHOCK ABSORPTION. WE MAKE TRUSTED, HIGH PERFORMANCE, QUALITY SHOCK ABSORBING SOLUTIONS FOR OUR GLOBAL PARTNERS. WE PROTECT PEOPLE AND THEIR THINGS. D3O IS A GLOBALLY RECOGNISED BRAND FOR TRUSTED IMPACT PROTECTION.
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MAIN LOGO
D3O® LOGO The D3O® logo is a globally recognised trustmark for impact protection and our most valuable visual asset. The D3O® logo is made up of the word D3O (D for Delta, the number 3, O for Oscar). It features a row of 8 large and small evenly spaced dots underneath. It is essential that the D3O® logo is consistently represented to ensure recognition of the D3O® brand and protect our trademark. D3O® is a registered trademark and must be used as supplied and directed in this document. It should not be modified without permission from D3O.
CLEAR BACKGROUND
ORANGE BLOCK
MONO
CLEAR BACKGROUND
ORANGE BLOCK
MONO
MAIN LOGO
SECONDARY LOGO
TACTICAL ON PRODUCT USE ONLY
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D3O® CLEAR SPACE The D3O® logo must be differentiated from other design elements with a minimum clear space equal to the size of the letter D of the wordmark D3O®. Do not distort or modify the D3O® logo.
✓ D3O Logo Minimum Size 25mm on A4 0
10
20
30
40
✓ D3O Logo Minimum Size 25mm on A4 0
10
20
30
40
DO NOT ANGLE
DO NOT APPLY SHEAR ANGLE
DO NOT DISTORT
DO NOT SQUASH
DO NOT BEVEL OR EMBOSS
DO NOT DROP SHADOW
DO NOT USE DOTS WITHOUT D3O
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PANTONE ® 1505 C
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D3O® COLOUR PALETTE The D3O® brand is distinctively orange. The Pantone® is 1505C and the logo must be created in this colour. Protecting orange is important to us. Please do not use any variation of our orange.
PANTONE® BLACK C=91.25 M=78.76 Y=61.98 K=97.47
A monochrome logo option is also available where orange cannot be used (Pantone® Black) The use of a tactical green logo (Pantone® 452C) is available for Defence on-product applications only.
PANTONE ® BLACK
R= 0 G=0 B=0
PANTONE® 452C TACTICAL ON PRODUCT USE ONLY
PANTONE ® C=0 1505 C
M=70 R= 255 Y=100 G=107 K=0
B=0
PANTONE ® 452 C
C=33 M=28 Y=58 K=0 R=187 G=174 B=123
Pantone is a registered trademark of Pantone LLC TRUSTED IMPACT PROTECTION™ ©2016 Design Blue Limited. All rights reserved.
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D3O® TAG LINE D3O® is a trustmark for high performance, quality shock absorbing and impact protection solutions. Our technologies are trusted by leading partner brands and end-users worldwide. D3O® is designed to protect people and their things. D3O® is trusted for impact protection. Approved D3O® brand partners may use the tag line “Trusted Impact Protection™” in conjunction with the D3O® logo on marketing collateral.
TRUSTED IMPACT PROTECTION™
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D3O® TYPOGRAPHY The D3O® main typeface is Helvetica. It clearly differentiates the letter O compared to the number 0 (zero). D3O is spelled letter D, number 3, letter O
(Delta Three Oscar)
✓
It is not D30 (Delta Thirty)
Helvetica
X Light
abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%^&*()-_=+,.!?‘’“”
Bold
abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%^&*()-_=+,.!?‘’“”
Helvetica Bold Headings 14pt Helvetica Light Body Copy 10pt
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D3O® GRIDS
D3O The Lab 7-8 Commerce Way CROYDON CR0 4XA +44 (0) 1273 418 600 +44 (0) 1273 425 459
This selection of grid options highlights best practice placement of the D3O® logo.
D3O The Lab 7-8 Commerce Way CROYDON CR0 4XA +44 (0) 1273 418 600 +44 (0) 1273 425 459
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A4 ©2016 Design Blue limited. All rights reserved.
NAME
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EXAMPLE TITLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE
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A4
D3O
THE LAB 7-8 COMMERCE WAY CROYDON CR0 4XA, UK WWW.D3O.COM
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D3O® LOGO PLACEMENT
✓
Do not place logo on a busy background
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If using the D3O® logo on a busy background image, use our orange block logo.
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D3O® VISUAL ASSETS D3O® is the secret ingredient found in a wide range of products in the world of sports, motorcycle, defence, law enforcement, industrial workwear and electronics. D3O® protects on the pitch, on the road and in the field and our imagery is used to highlight these technology applications. A range of graphic illustrations are available for use by approved partners to help communicate how D3O® technologies work.
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D3O® COMMUNICATIONS Tone of voice
Recommended copy:
Corporate boilerplate (for press releases):
D3O is a globally recognised voice of authority for impact protection. Through enhanced chemistry and innovative product design, we deliver trusted impact protection solutions to our partners.
About D3O:
D3O develops ground breaking impact protection solutions and is a market leader in protective wear and shock absorbing materials. The UK based company currently supplies leading brands in the electronics, sport, motorcycle, industrial workwear, law enforcement and military protection markets.
Our tone of voice is technical, authoritative and approachable. We help to translate science and engineering jargon into a language everyone can understand.
D3O is a UK based company specialising in impact protection and shock absorption. It develops unique, high performance impact protection technologies that are used by global brands in sports, electronics, motorcycle, defence and industrial workwear.
How D3O® technologies work: D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in impact protection products. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate impact energy and reduce transmitted force.
D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in impact protection products. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate impact energy and reduce transmitted force. D3O licenses its protective solutions to leading brands and organisations worldwide including Under Armour, Schutt Sports, Snickers Workwear, Dr. Martens, US Special Forces, 3M, Furygan and Scott Sports. WWW.D3O.COM
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D3O® TRADEMARKS & INTELLECTUAL PROPERTY D3O uses patented and proprietary technologies to make its impact protection solutions. Our product offering includes materials and products that deliver enhanced shock absorption and impact protection properties. D3O® is a registered trademark of Design Blue Limited.
D3O® APPROVALS PROCESS All products and marketing collateral featuring D3O® must be approved by D3O. This is essential to ensure that D3O® is consistently and correctly represented to protect the D3O® trademark and brand.
What are we looking for? - Correct integration of D3O® technologies into partner products - Use of D3O® logo on product - Use of D3O® logo on all marketing collateral
When referencing D3O the company, no registered trademark is required.
- Use of visuals to explain how D3O® technologies works (X-rays, illustrations, animations)
When referencing D3O® technologies and products, the registered trademark symbol must be used.
- Correct use of D3O® assets on Product Packaging (branding, D3O® logo, wording and registered trademark)
- On-product branding (hangtags, CE hangtags, woven labels, printing and in-mould branding)
- Correct copy descriptors of D3O® in digital and print communications such as press releases, literature, websites, social media etc. • About D3O the company • About D3O® technologies • Correct performance claims relating to D3O® technologies Please submit all collateral using D3O® technologies, trademark and branding to marketing@d3o.com for approval or contact your account manager. A response will be provided within 5 days.
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D3O® CONTACT A range of Marketing Support tools and brand assets can be downloaded at www.d3o.com/d3o-support Please submit any collateral using the D3O® trademark and branding to marketing@d3o.com for approval You can reach the Marketing team by calling +44(0)1273 425470 WWW.D3O.COM
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