primary colors
travelxp
lifestyle
history
nature
culture
food
destination
destination
Take a taxi, follow signboards, look at the sun, what’s common? Yellow! Everything related to yellow is bright! Isn’t the thought of traveling itself a bright idea? It plainly symbolizes energy, positivity and the citrus side of travel.
food
Green is fresh, and it is healthy! Green also helps strike a chord with an avid traveler by reminding him about the kiwi fruit he once ate while exploring Chile, or the juicy grapes he once tasted in Greece or even be elated at finding greenery in a concrete jungle. It is also the ideal color that defines the color of food for a foodie.
culture
Red is considered supreme in many cultures; at times it even describes them. The turban of a ‘Rajasthani’ in India, the attire adopted by the Tibetan monks or even China town formed in the USA. In many cultures, it is considered as the color of love and in Russia, it signifies beauty. It is also considered as a sign of good luck and fortune by the Chinese and is considered sacred in countries like India.
nature
Blue stands for serenity. Travelers would definitely find that in the Pangong Lake on a road trip to Leh Ladakh or the Blue Lake in Australia during their visit. It inevitably reminds us of water which has the world below our feet and a never ending sky, both of which has a lot more left to be explored by travelers. Blue also signifies wisdom, self-mastery and spiritual realization. In Iran it signifies paradise, and in Greece, it is said to ward off the ‘evil eye’ among other things.
history
Ochre is the color of the soil we stand on and the clay used to make earthware. It defines history in the Neolithic paintings in the cave of Altamira in Spain. Apart from the Pyramids, Egypt has a wide history with Ochre by using it to make tombs. The Egyptian Royals also used it as a beauty product. Ochre has been found to be present in the sands all over the province in France too. In other words, Ochre is synonymous with history all over the world since ancient times.
lifestyle
Purple is the color of royalty. Wearing this color is considered as an important element of people’s lifestyle in many countries in the world. In Japan, it signifies wealth and position; the Arab countries consider it as a color which tells the future. It is said to be a color of pride in Christianity. It is clearly evident how the color purple influences lifestyle in the world and hence is the most appropriate choice that helps define it.
travelxp
White is the ‘light’, it isn’t just a color but a unification of all colors of the rainbow. That itself explains that it is a culmination of everything in the world, uniting all cultures using different mediums. The most important quality of white and our reason for its use is that is grants clarity and that is why we believe that we should use white for the brand ‘ Travel Xp’.