DADA DESIGN - Fashion Moodbook

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Fashion Moodbook Upcoming collection Season 2019


Abstract Every great idea has a great story. Ours started a long time ago, in 1832, when a man, a cultured man, undertakes the most important voyage for his and our own whole life. This man was Charles Darwin. Inspired by what he has done with his hunting research of new knowledge, the cosmopolitan and urban contest turns into a mise en scene of a new set of trends for a more and more modern hybridization of sense. Welcome to the new aestheticical realm, imagery accrued from a perfect match with the natural contest of Darwin’s diary. The concept reflects the dualism of the new and the old way to look for things with a shade of irony in the script. Being and appearing. Our aim is to create a universal dialogue between these words, through the precious sillage of a wardrobe inspirations mix. The interpretation and the revival of Darwin’s context becomes a runway show of trends. The narrative refrain consists in the key of animal role. One of the possible rendering is the gender stereotype of dress size and cut. A collage of shapes, colors and images starts breathing and looking for their proper structure of a fizzy way of being. The hero of spring-summer 2019 will be the genderless trend framed by a colorful combination and an embellishment of the absence of shapes. A pleasurable feeling of beauty will be characterized by the raison d’etre of an aesthetic in the name of modernity. We are at the edge of the world and we need, of course, to expand our knowledge to an eternal and imaginative evocation of a rarefied nineteenth-century atmosphere, in which, as the scientist does, we need to go beyond the limit of his own knowledge to discover and invent new challenges.

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Now, let’s dive into the experience Caution, please. A shocking news is arrived some hours ago. We would like to inform all theinhabitants of the world that every animal run away from the Darwin’s pages! We have spotted a Cervus into the metro and the Minister told us that a Capibara is walking around the central park. Keep calm and don’t panic! Keep vigilant and look out at the crowd. In these days you cantalk to a porpoise or an ostrich in the middle of the street! We already have taken measures about it. A cool-hunter is trying to find and collect them in a fashion moodbook. This morning, he trapped a Molothrus Niger. She has particular features. She looks like a human! Animals are turning into human bodies! We would like to catch all species with the aim to study them and understand how the world is changing!

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Content 8

R i o the J a ne i ro Pho co eni da e

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Ma l do n a do S tr uthi o Re a

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L a zo a nd Bo l a s

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S i e r r a de l a s A n i m a s a n d P a n d e A z u c a r C e r v u s C a m p e s t ri s Hy dr o c h a e r u s Ca p yb a ra C te n o my s B ra si l i e n s i s Mo l o th r us Ni g e r S a u r o pha g us S u l p h u ra t u s Po l y bo r us B ra s i l i e n s i s C a th a r tes At ra t u s

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Fu l g u r i tes

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C r edi ts

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Rio the Janeiro

22° 54’ S 43° 12’ W

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The moment of pleasure. Among the waves of the reflection. The narrative refrain: the key of yourself.


July sth, 2019 evolution

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5° 34’ C

Estuario de la Plata

Exposed

Hundreds 53° 05’ C

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5° 52’ C

Phocoenidae

Riding a wave of trasparent purity. Simple metal fabric. Waxed silk. Plastification is the horizon of my own evocative imagination. 11


Scantiness

Plata

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Maldonado 34° 54’ S 54° 57’ W

Deep in the concrete of feeling. Blossoming in the daylight of a walk. Drinking for pleasure. Having a vision, not a prejudice. Patched heels in the hill of sand. 13


76° 53’ C

Struthio Rea

Thin silhouette. Slender dancer. The skin soars above the fabric. Pink eth 14


52° 15’ C

breath of my hereal organza.

6° 98’ C

Noble

4° 93’ C

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34° 22’ S 55° 14’ W

Lazo and Bolas Perhaps for a game. Perhaps for the life. A chain binds appearances in the way to be. It doesn’t matter what’s outside. Come in and drink at the source of the style. 17


Sierra de las Animas

34° 36’ S 55° 17’ W

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Pleasure in seeing. It’s inspiring. Obsesses research of imagination skills. Ripped skin.


Pan de Azucar Standing from above. Photo of a feeling Binding the heart to the dress. Dizziness in a silver toned magical attraction.

34° 46’ S 55° 14’ W

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6° 63’ C

Ostending my conquered shrewd freedom of expression. Suddenly a clear shot. I ignore it and alienate myself.

75° 47’ C

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Cervus Campestris

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e

Inquisitiv

75° 96’ C


1° 61’ C

Hydrochaerus Capybara

45° 05’ C

4° 20’ C 22


76° 21’ C

Wild my origin, rough the appearance. Clumsy w ay of put myself. Wearing a pongee shatung.

Prey Tameness

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18° 51’ C

Half closed eyelids can only conceal the darkness and fix my customs. Shadow in a city that lights up, outside of time. Red dress. Layered knit. 5° 32’ C

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Ctenomys Brasiliensis

t u o hide

17° 97’ C

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12° 35’ C

Lights and shadows. A lively game. Soaring above the others.

timorous

Adorned by flowers and singular pitched sound. Stealing others’ plot trend. Theft of identity. Laying down my belt. Fearing to fall through. 26


Molothrus Niger

5° 32’ C 6° 24’ C 27


Saurophagus Sulphuratus

Bien te veo

75° 47’ C

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74° 07’ C

The voice soars above ambition. Chevron in rigorous gold cotton. Stitching myself into a gender absence.

6° 63’ C

Tame

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1° 58’ C

75° 29’ C

Polyborus Brasiliensis 30


74° 09’ C

Solitary

Light on my skin. Shrewdness inspired Rubberized jersey of suit. Alone, in a fashion victims’ crowd.

Cowardly

75° 47’ C

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8° 77’ C

Scravenger

Gregarious

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4° 25’ C

Cathartes Atratus

75° 47’ C

Looking and looking at myself. Taffeta embraces me. Magnetic pleasure in being among the others. 33


Fulgurites 34° 50’ S 55° 03’ W

A scenary made of light and shadows. Entusiasm in a contemporary vibe. Boldly in a explosition of lurex and lapis blue waxed silk.

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Lighting, reassuring and tasteful graphic cannatè to clash with the glossy hues of myself.

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Credits Ruggero Accardo Erika Arnetta Lorenzo Ballarati Lorenzo Becerrica Cristina Pizzo Valentina Torrione

Photos and Drawings

Make up and Hairstyle Federica Leone Serena Lo Giudice

Models in order of apparition: Lorenzo Becerrica Giusy Di Staso Federico Massaro Martin Di Pietro Sara Nichil Silvia Rossi Eleonora Cappuccio Lorenzo Ballarati Francesco Scagliarini

Source list Visuals PIXABAY.COM https://pixabay.com/it/struttura-luce-led-movimento-1559179/ https://pixabay.com/en/subway-person-man-wait-arrow-2966568/ https://pixabay.com/en/texture-wall-wave-tan-architecture-2362578/ https://pixabay.com/en/america-city-manhattan-metro-ny-2893846/ https://pixabay.com/en/ripped-jeans-ripped-jeans-pants-2486950/ https://pixabay.com/it/azienda-di-pietra-viaggio-2822062/ https://pixabay.com/de/brille-fluke-angel-therapie-415257/ https://pixabay.com/it/testa-agua-la-spiaggia-bella-2823697/ https://pixabay.com/it/cranio-le-corna-animale-testa-690246/

UNSPLASH.COM https://unsplash.com/photos/3InMDrsuYrk https://unsplash.com/photos/Kj2SaNHG-hg https://stocksnap.io/photo/YCK0SQKB21 https://unsplash.com/photos/AlDYIRJ5Upk https://unsplash.com/photos/Sy_m1E6bspA https://unsplash.com/photos/K2NlO4hFVeQ https://unsplash.com/photos/_by_OkgK8ng https://unsplash.com/photos/UCDiLtfDRgU

STOCKSNAP.IO https://stocksnap.io/photo/VA2J8OJRQV https://stocksnap.io/photo/KPZSH8JU7S https://stocksnap.io/author/34686 https://stocksnap.io/photo/KPZSH8JU7S https://stocksnap.io/photo/9BSLDJ6WTF https://stocksnap.io/photo/ALSJS73WGC https://stocksnap.io/photo/OXD2Z3QXVE https://stocksnap.io/photo/MYF58EZSR6 https://stocksnap.io/photo/0QND9YJPHK https://stocksnap.io/photo/GTWCQ32PSB

OTHERS; https://burst.shopify.com/photos/punk-enamel-pin

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PEXELS.COM https://www.pexels.com/photo/light-45072/ https://www.pexels.com/photo/man-in-maroon-jacket-using-camera-671540/ https://www.pexels.com/photo/architecture-black-and-white-building-ceiling-439028/ https://www.pexels.com/photo/cars-road-lights-night-67083/ https://www.pexels.com/photo/cactus-drop-of-water-9542/ https://www.pexels.com/photo/san-diego-apparel-america-s-finest-city-176837/ https://www.pexels.com/photo/architecture-buildings-business-cars-373974/ https://www.pexels.com/photo/architecture-buildings-city-fog-373965/ https://www.pexels.com/photo/red-flower-bloom-blossom-64272/ https://www.pexels.com/photo/woman-wearingbrown-trench-coat-158648/ https://www.pexels.com/photo/animal-avian-beak-birds-203088/ https://www.pexels.com/photo/abstract-accuracy-accurate-aim-262438/ https://www.pexels.com/photo/headphones-man-music-person-374777/ https://www.pexels.com/photo/man-wearing-black-hat-and-black-coat-157675/ https://www.pexels.com/photo/no-person-water-outdoors-nature-110686/ https://www.pexels.com/photo/light-colorful-colourful-blur-20721/ https://www.pexels.com/photo/alcohol-bar-bartender-beer-340996/ https://www.pexels.com/photo/abstract-art-artistic-close-up-375890/ https://www.pexels.com/photo/action-adult-asphalt-blur-343469/ https://www.pexels.com/photo/adult-boy-fashion-graffiti-428363/ https://www.pexels.com/photo/architecture-buildings-city-city-lights-564349/ https://www.pexels.com/photo/ballerina-ballet-ballet-dancer-beautiful-576801/ https://www.pexels.com/photo/blue-and-white-smoke-digital-wallpaper-604684/ https://www.pexels.com/photo/person-in-gray-sneakers-standing-on-pedestrian-lane-633966/ https://www.pexels.com/photo/multicolor-light-665265/ https://www.pexels.com/photo/tear-drops-macro-photography-696644/ https://www.pexels.com/photo/adult-art-beauty-breath-235446/ https://www.pexels.com/photo/advertisement-advertising-bright-business-439857/ https://www.pexels.com/photo/action-adult-arm-blur-277320/ https://www.pexels.com/photo/nature-sky-people-blue-71269/ https://www.pexels.com/photo/drug-store-drink-coca-cola-signage-on-gray-wooden-wall-210126/ https://www.pexels.com/photo/man-wearing-silver-skull-ring-194087/ https://www.pexels.com/photo/young-man-with-arms-outstretched-against-sky-in-city-258356/ https://www.pexels.com/photo/reflection-of-building-on-body-of-water-at-daytime-166360/ https://www.pexels.com/photo/people-brasil-guys-avpaulista-109919/ https://www.pexels.com/photo/streets-urban-37839/ https://www.pexels.com/photo/book-music-music-score-music-scores-296585/ https://www.pexels.com/photo/design-dirty-fashion-graffiti-307903/ https://www.pexels.com/photo/blur-cars-chain-close-up-339814/ https://www.pexels.com/photo/architecture-black-and-white-buildings-city-555206/ https://www.pexels.com/photo/adult-back-view-backpack-beautiful-443417/ https://www.pexels.com/photo/action-adult-arm-blur-277320/ https://www.pexels.com/photo/night-music-band-microphone-9137/ https://www.pexels.com/photo/adult-art-beauty-black-and-white-270912/ https://www.pexels.com/photo/adult-back-view-backpack-beautiful-443417/ https://www.pexels.com/photo/action-adult-arm-blur-277320/ https://www.pexels.com/photo/night-music-band-microphone-9137/ https://www.pexels.com/photo/adult-art-beauty-black-and-white-270912/ https://www.pexels.com/photo/adult-art-ballerina-ballet-209948/ https://static.pexels.com/photos/110686/pexels-photo-110686.jpeg https://static.pexels.com/photos/285284/pexels-photo-285284.jpeg

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DADA DESIGN


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