T O R C H
BAPD1 T A Y U
WHAT DOES PREMIUM QUALITY MEAN
¿
RESEARCH DIERCTION
colour
new format
- How to achieve in torch format . - Possibilities of new product market . - Possibilities to re-define market of premium quality .
craftsma -nship
- What value does premium quality deliver ? - Who need premium quality torch ? - Position in current market ? - What elements behind ? - Out of this considerations, what is the core element running through it to achieve this quality ?
RESEARCH
ANALYSIS
surprise scale
Detail
brand -ing
crativity
KEY QUESTIONS
discover
finishing
Market
Texture
weight place
process -es
Value
PREMIUM QUALITY
ritual
User UX
limited
Material
Language connota -tions
quality manufa ctures
DIRECTION
IDEAS
events
experien -ces
feelings
CONCEPT
FINAL
- How top brands deliver thier quality. - Core values - Products feature
PREMIUM MARKET
Moooi
Apple
Leica
-
-
-
Service, system Do more (bonus) Creativity(anti-copy)(Exclusive) Appealing to new market Emotional
Users experience provided Humanize Enviromental thinking Details
Fritz Hanson
Emeco
Dyson
-
- 77 steps standard (guaranteed quality) - Sustainable materials - Handmade
-
Test repeatedly Do more (bonus) Craftsmanship User feedback (elements controlled)
RESEARCH
ANALYSIS
DIRECTION
IDEAS
Perfect finishings Manufacturing quality Technology Details
Innovation Cross field experts gathered Material & Technology Refined repeatedly A broad spectrum of disciplines
CONCEPT
FINAL
PREMIUM MARKET
Innovation
VALUE FINISHING
Moooi
Apple
Dyson
Craftsmaship ( hand )
Fritz Hansen
Emeco
Perfact surface
Leica
High functional Premium Quality means that we make an extra effort to assure the quality of our designs. - Fritz Hansen
We take the same innovative approach to the environment that we do with our products. - Apple
It takes a human eye to know when the process is done right, and it takes human hands to get it that way. - Emeco
Compliance supports this objective through conception, introduction and supervision of measures. - Leica
We relentlessly evaluate our products, service, systems, and ourselves, and we constantly improve our organization in each of these areas. - Moooi
Refine. Improve. Refine. Improve. - Dyson
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
MY EXPERIENCES
How people think ? - Research based on 40 candidates
Story 1 When friends come to visit me, I usually serve them a cup of tea with mugs, they sit and say thanks. Once I served them on tea tray, then my friends all stood up, thinking of it is a special treatment.
technology
Story 2
others exclusivity
My friend got a new released digital camera as birthday gift, but he still use his SLR, he said " The feeling of using a SLR is more like professional, I can touch, I can feel with my hand".
simple
Story 3
useless
Once I made a breakfast for my friend, I just separated two sandwichs and put on a plate with fork, knife and dips. He felt this meal was a big work.
Top view for women Top view for men
KET POINT ANALYZED
RESEARCH
expensive
Top view
- Not to be simple, creating a ritual - Texture and manual feel like value - Enhance a particular momemt - Ritualistic scenarios
ANALYSIS
stylish materials
brand
Top reason to buy
DIRECTION
IDEAS
CONCEPT
FINAL
CONCLUSION
Premium's DNA
Oppurtunities System & service
Elements
Target values
- materirals - manufacturing - details - technology - craftsmanship
- new market - perspectives - new culture, - new experiences - philosophy - new format - experimental
New values - Challenge against bias - Rrise using experience by creating specific ritual in scenario - Manual and texture concerned
- A invisible system delivers quality under all producing stages which organizes, controls and drives elements to achieve its own target value. - It is not just the exterior ( surface, shape, sign, material ), it is about system and values provided.
- Refuse the world which is getting faster and faster ( focus on the using moment ) - Complicated is enjoyable
Bias in market
- Convenience
- Muti-functional
- Symbolic shape
- Minimalism
- Expensive materials
- Smooth finishings
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
City people Drowners Are [ ] You Drowning?
City Drowners / Who has been drowning in the city jungle for a while, feeling stressful and under pressure with numders of problem.
Muti-task devices effect More and more people use their smartphone as torch in this digital age. Demand for torches is decreasing sharply as the tempo of life is getting faster and faster.
RESEARCH RESLUTS People in city / The main reason that people use thier smartphone as torch instead is "fast". - Living tempo affects lifestyle - City is faster than suburban - Intensive lifestyle makes convenience demand - Torch needed concerned different - People can under pressure by speed
How to deal with smartphone & speeding city ? Identify long term torch using situations
"Convenience is the priority number one, it is fast and simple with my iphone. " - Kate, student (21)
Provide added functions in parlucular scenario
"It is not necessary to buy, I've got my phone already, What's the difference ? " - Vince, sales (34)
Manual switchs and textures
"If it is particular activity, and has something better than phone. " - Vicky, office lady (50)
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Smartphone affects torch
City tempo & density
Research based on survey conducted by Scientific American in 11/2014
Research based on survey conducted by Withings.com in 4/2015
Completely replaced
1.35 m/s
1.34 m/s 1.33 m/s
11000 10430
33.2% ( 643 )
3100
1.30 m/s
3124
1.25 m/s 1.23 m/s
1352
1300
33.4%
433
400
( 646 )
on
ty
vi
Ci
lle
on
O
kl
ah
ks
st
Ja c
Lo s
Hu
An
ge
le
go ica Ch
Yo
N
ew
st Bo
Hardly affected use
s
369
rk
( 658 )
on
Cut use in half
4572
a
33.2%
1.31 m/s
4939
4700
om
Keep in use
Average walking speed (m/s)
With 1936 responses
Population density (inhab/kmxB2)
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Stressful situations in the city
Traffic jam
Queuing
Overwork
Pollutions
Crowded
Walking fast
Noises
Privacy
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
KEY INSIGHT Facts of drowners
People who lives in the city are affected by its speeding lifestyle. The products chosen as well as torch chosen is different with people in suburban. This intensive situation causes many of mental problems. The key to relief is to focus on and enjoy in relaxed moment.
Traffic Noise Speed Space
Time Prices Privacy
Makes stressful lifestyle
In torch using contexts, users can be slow down and be concentrated thoughout using rituals, it will build up a special experience. Torch is not just a light source. Slow down and focus in the moment
DESIGN DIECTION
Relaxed activities Stay away from multi-task, choose exclusivity
Slow down
rituals
- Create using rituals throughout manual switches - Off-work activities as user scenario - Added funtions to enhance experience - Make using scenarios to be enjoyable ( Key to deliver premium value )
RESEARCH
Solutions
ANALYSIS
relaxed moments Light
"One more step, feels more, fells premium"
DIRECTION
IDEAS
CONCEPT
FINAL
SAEDI
IDEAS
WALKING WITH PETS Set up and enjoy the journey
Key insight
Idea
More and more people living in city have pets as company.
For a comfortable and exciting experience, this three parts torch includes two lighting levels, litter bag box and a soft map for routes, sites for water. App connected makes safety.
Unorganized pet stuffs Might get lost
Pet package Chain
Light source
Light
- Standard - Strobe
Litter bag
Box1
Box2
RESEARCH
Scenario
Fabric map
ANALYSIS
DIRECTION
App
IDEAS
If your pets got lost, tap the App to locate with GPS and shift to strobe mode
CONCEPT
FINAL
JOGGING IN THE CITY Playful to know how much you did
Key insight
Idea
City runner is a big group as well as one of majority among city drowners.
A playful and special experience with projecting steps and distance while touching the sensor switch. Light and waterproof.
Records uncontrollable outside Weight and usage
Attached on clothes Stantard light
Distance
Sensor switch Steps
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
TAKING BATH A ritual before bathing
Key insight
Idea
After a long day work, taking a hot bath with a comfortable lighting environmet will be fantastic for city drowners. Accessorie on body
This torch can create a special bath taking ritual to emphsis activity with both phsical and mental fuctions.
Usually using lower lighting source like candle
User scenario /
Light up
RESEARCH
ANALYSIS
Storage
DIRECTION
Enjoy bathing
IDEAS
CONCEPT
FINAL
DRIVEING IN THE CITY A new city activity for drivers
Key insight
Idea
Car is a extend house to city people, another private space. More and more people spend their time in cars due to intensive traffic. Long and short waiting time Driving rage problems
Creating a playful activity to relief boring and waiting time as well as driving rage in car. Double side function can solve inconvenience while doing task and provide a enjoyable time.
User scenario /
Tasks in car
RESEARCH
Looking for stuffs
ANALYSIS
DIRECTION
New urban activity
IDEAS
CONCEPT
FINAL
UNWELL AT HOME Be your company until you get well
Key insight
Idea
A big number of city drowners live alone. While getting illness it is difficult to move around in the dark at home.
A torch put on move makes patient feel secure. It becomes a part of body with a light alarm. When the alarm is set, it will shine automatically to remind to take pills.
Flexible and controllable Darkness lost time awareness
Belt
Feeling controllable and free to move like Ironman Alarm
Setting ritual / Clockwork Light source
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
TEA TIME AT ANYTIME Measures time, measures the quality
Key insight
Idea
Tea time is a relaxing activity for most of people, socially and individually. People prefer doing under lower brighteness environment Special and precise device always brings added value
Using light to presents time as hourglass for tea brewing. It can help to make a high quality cup of tea toward a high quality tea experience with graceful and playful using scenario.
User scenario /
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
- Cars as scenario - One more step, making user slow down - Key ritual : Projecting
Inspiration Idea from drive-in theatre, there are buildings and walls anywhere in the city, drivers can spend their long or short waiting time while parking on the side of road. Projecting videos on every plain walls and build a new playful city activity for drivers.
Car is a second house to many people in city. Living in a busy traffic world, more and more people do their tasks in car to saving time. Waiting, getting bored, even sleeping that happened to every drivers. In this concept, this torch will help drivers to deal with every inconvenience in car.
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
de Guadalupe
Features leather handle
de Guadalupe is the name of fisrt drive-in theatre that opended in 1915.
steel body
A double side torch which includes a light source on one side and a projector on another side. Clicking to open and off, a leather handle can hang on in car.
projector
A usb plug can connect with smartphone and project videos and films.
light source
switch
ABS case
User instruction /
Details /
Functions / - handel
torch
projector
- phone connection
label
CLICK
USB plug
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
- Bathing time as scenario - One more step, making user slow down - Key ritual : Storage
Inspiration
Idea is inspired from lantern, the rounded shape has a flexible space which is created by folding. The two key words : fold and space.
People usually have thier own rituals while doing particular activity. In this concept, users get rid of accessories before taking bath and put in torch as a start. Then enjoy the soft light during bathing. In general using scenarios, this product can also been used as a lantern torch with a elaborate handle.
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Lantern Box
Features
Lantern box is a waterproof torch which is flat and light.
Details & Functions /
Pressing the top cover to turn on, a hollow space can put accessories in before bathing.
wood cover leather belt
ABS body
A leather belt can hang on in bathroom as well as other places. Using wood as material for top cover presents a natural and soft visual languages. The main body is made of high quality ABS.
SPACE accessories
light source
Section view /
Simple sectional view /
flexible plastic battery case
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
- Tea time as scenario - One more step, making user slow down - Key ritual : flipping
Inspiration
Inspired from hourglass, a balance shape as vitual language is tring to lead users reverse the object without thought.
HOURGLASS + TEA
Extracting the typical triange surface from typical hourglass, and recreate a container box to wrap the light. Light can come out through a solid shell with material chosen and technical component designed. As tea making and drinking scenario, equipments can always helping to enhance experience. For my personal experience, in most of eastern culture, a tea ritual makes a special tea time. In this concept, using light as time measurement tool for tea time out of general torch using scenarios. One more step can make people slow down and focus on the moment, and enjoy the ideas behind product.
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
S KE TCH ES Concept drawings
2D/3D sketches
Shape development
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Modeling / Test
Scale test Shape
Origami Sketch models refer to origami skill to make equal triangles to 3D shape.
RESEARCH
Holding
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
HANDLE TEST /
How light works? A hourglass between two light balls in the body. The sand will cover light slowly on one side while upside down the torch.
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Assemble / Technical problem Solving Sketch
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
OBELISK
OBELISK
Flip. Measures time, measures the quality
Obelisk is the ancient time measure device as well as the first clock. In history, people used light to count time, relay on light for living, it makes them concentrate on every moment. Obelisk is going to do so for every city drowners.
Primary Material
Techical
LUCCON ( translucent conrete )
Bulb
Batteries included Typical Forward Voltage / 2.85 V @ 700 mA Maximum Efficacy (lm/W) / 170 lm/W
CREE XM-L2 x2
Battery
Color
CR2032 x2
Dimensions black
55(W) x 55 (D) x 200 (H)
TORCH
FLIP
UPSIDE DOWN
Double rounded light ball with switches and flip handle can change torch to two mode and in four levels.
By setting upper ball down and lower ball up, the light hourglass has made. Once during time will be 3 mins.
grey
white
HOURGLASS A included hourglass will cover one side of light source, and shading torch body gragually with light releasing.
DETAILING /
RENDERING /
All components are made with high quailty materiral and first class manufacturing process
Lens
Steel switch
Concrete Body
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
Primary material /
Reference from LUCCON.com
MANUFACTURING & TECHNICAL SUPPORT 1
2
3 Optical fibres and high density concrete
Choosing 4
Mashing 5
Casting 7
6
Putting fibre 8
Cube
Molding
Laying 9
Cutting
Shaping Reference from LUCCON.com
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL
EXPLODED VIEWS /
Lens
Ring
THE TORCH
Flipping Handle
Lens
Upper Case
Light Ball
Main Body
Switch
Knob Screw
Bulb Base
Hourglass
Bulb
Flipping Handle Battery
Hourglass Holder Rubber Ring
Battery Holder Switch Lower Case
Bottom
Screw Knob
RESEARCH
ANALYSIS
LIGHT BALL
DIRECTION
IDEAS
CONCEPT
FINAL
USER INSTRUCTION
Standard mode
Manual adjustment rotary switches for shift modes
Brewing Instruction Informations based on Whittard and Stash tea
Tea time mode
Black tea
Oolong tea
Green tea
1-2
2-3
1-2
brew time
3-5 MIN
3-5 MIN
1-3 MIN
temperature
190-210°F
170-180°F
170-180°F
flip
1-2 TIMES
1-2 TIMES
1 TIME
spoons
In every 3 minutes
White tea
Herbal tea
Puerh tea
2-3
1-2
1-2
brew time
3-4 MIN
3-5 MIN
3-5 MIN
temperature
170-180°F
190-210°F
190-210°F
1 TIME
1-2 TIMES
1-2 TIMES
spoons
flip
RESEARCH
ANALYSIS
DIRECTION
IDEAS
CONCEPT
FINAL