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L U X U RY S O C I E T Y

MARKET GUIDE

China 2011

L U X U RY S O C I E T Y

MARKET GUIDE

China

S U PPO RTING PART NE R S

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

Contents

From Paris to Los Angeles, from London to Bangkok, from Mauritius to Sydney... Live a Magnifique life with Sofitel, partner of Luxury Society.

www.sofitel.com

Foreword

5

Country Overview

6

Luxury Society

6

Economy

7

Local Wealth

8

Luxury Market

9

Corporate Members

12

Directory

22

Malls

22

Department Stores

24

Distribution Groups

25

Magazines

26

Websites

31

Advertising, Design & Digital

32

Business Consulting

33

PR & Events

34

Recruitment

36

Store Design & Architecture

36

Business Schools & Universities

37

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

THE

F I N E S T B O R D E A U X , B U R G U N D I E S A N D C H A M PA G N E S ... A R E M AT U R I N G F O R Y O U I N O U R C E L L A R S . 2,500,000 B OTTLES , H ALF - BOTTLES , M AGNUMS , D OUBLE - MAGNUMS , J EROBOAMS , I MPERIALS

Foreword The  luxury  industry  has  become  an  increasingly  complex  and  competitive  market,  in  which  we  are  all  committed  to  serving  demanding  customers  and  delivering  excellence  on  a  daily  basis. To  succeed  in  our  mission,  it  is  essential  to  collaborate  with  those  who  share  this  same  quest  IRU TXDOLW\ 7KRVH ZKR IRFXV RQ GHWDLOV VWULYH IRU SHUIHFWLRQ DQG XQGHUVWDQG WKH VSHFLÂżF FRGHV practices  and  strategies  that  rule  our  industry.  Ultimately,  those  professionals  who  can  match  a  luxury  buyer’s  demanding  set  of  expectations. Following  our  series  of  LS  Local  events  in  Paris,  London,  Milan,  New  York,  Geneva,  Los  Angeles,  Munich,  Moscow,  Dubai,  Mumbai,  Shanghai,  Hong  Kong  and  Sao  Paulo,  we  discovered  that  the  search  for  a  PR  company,  digital  agency,  distributor  or  even  sourcing  personnel,  presents  a  series  of  challenges  for  executives  entering  new  markets. Leveraging  the  collective  knowledge  of  our  vast  network  and  drawing  on  the  insights  uncovered  around  the  world,  during  LS  Locals,  we  have  put  together  a  series  of  regional  guides,  recommending  the  best  service  providers,  agencies,  consultants  and  luxury  experts  that  can  make  a  difference  to  businesses.  Those  chosen  have  been  included  because  of  their  long-­term  experience  working  with  OX[XU\ EUDQGV DQG D VWURQJ UHSXWDWLRQ LQ WKHLU UHVSHFWLYH ÂżHOGV RI DFWLYLW\ Our  listings  are  of  course,  non-­exhaustive,  but  with  more  than  20,000  members  from  150  countries,  we  feel  we  have  a  front-­row  understanding  of  who  does  what  in  our  key  markets. If  there  are  companies  not  included  in  our  listings  that  we  need  to  know  about,  please  send  through  details  to  contact@luxurysociety.com  and  we  will  be  happy  to  consider  them  in  future  issues  of  our  guides.  They  will  also  be  featured  in  our  online  directory,  which  currently  lists  more  than  1600  suppliers  to  luxury  brands  (www.luxurysociety.com/directory). We,  at  Luxury  Society,  sincerely  hope  our  market  guides  and  directories  will  enable  you  to  source,  Catalogue

Stores

Iphone - Blackberry - Samsung

Websites

www.millesima.com BORDEAUX 87, quai de Paludate, 33000 Bordeaux, France ? SAINT-TROPEZ Quartier de la Bouillabaisse RD 98, 83390 Saint-Tropez

select  and  connect  with  the  partners  best  placed  to  make  a  difference  to  your  business. Kindest  regards, Luxury  Society  founders

NEW YORK 1355 2nd Ave, New York, NY 10021

Contact us on free phone 00 33 557 808 813 FRANCE ? DEUTSCHLAND ? UNITED KINGDOM ? IRELAND ? OSTERREICH ? SUISSE ? BELGIQUE ? LUXEMBOURG ? ESPAĂ‘A ? ITALIA ? PORTUGAL ? HONG KONG

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5

Country Overview

L U X U RY SO C IE T Y M A RK E T GU ID E

Section produced in collaboration with

C HINA

ECONOMY Luxury Society March 2012

LUXURYSOCIETY IN CHINA 1153 Members 311 Companies 53 Service Providers

GDP (total) Â

$5,878 Â billion

GDP (per capita)

$7,600

Growth

+10.3%

Â

The  latest  data  places  China  as  the  second  largest  economy  in  the  world  after  the  US  on  purchasing  power Â

280 COMPANIES SPECIALIZED IN

parity  basis,  although  GDP  per  capita  still  remains  below  the  world  average  at  $7,600.  Over  the  past  30 Â

Travel & Hospitality Media & Publishing Art Fashion & Accessories Multi Sector Retail Holding Companies & Groups

(54) (41) (29) (26) (24)

(15)

Beauty & Wellbeing Timepieces Automotive Jewelry Real Estate Fine Foods Wine, Spirits & Cigars

(14) (14) (13) (12) (12) (10) (10)

Yachting & Boating Furniture & Homeware Lifestyle & Personal Services Associations & Non Profit Aviation Sports Others

(9)

years  China’s  economy  has  changed  from  a  centrally  planned  system  -­  largely  closed  to  international  trade Â

(8)

-­  to  a  more  market-­oriented  economy  with  a  rapidly  growing  private  sector.  The  global  economic  downturn Â

(8)

EHJDQ WR VORZ IRUHLJQ GHPDQG IRU &KLQHVH H[SRUWV IRU WKH ÂżUVW WLPH LQ PDQ\ \HDUV 7KH JRYHUQPHQW YRZHG

(4)

to  continue  reforming  the  economy  and  emphasized  the  need  to  increase  domestic  consumption  in  order  to Â

(4)

make  China  less  dependent  on  foreign  exports  for  GDP  growth  in  the  future.

(4) (4)

China  is  the  sixth  fastest  growing  economy  in  the  world,  with  GDP  growth  of  10.3%  in  2010.  The  economy  appears  set  to  sustain  its  strong  performance  in  2011.  In  2010,  China  became  the  world’s  largest Â

Fore more details, visit luxurysociety.com/directory

exporter  but  the  12th  Five-­Year  Plan  adopted  in  March  2011  emphasized  the  need  to  increase  domestic  consumption  thereby  making  the  economy  less  dependent  on  exports  for  GDP  growth  in  the  future.  China’s Â

46 SERVICE PROVIDERS EXPERTS IN Exhibitions Event Production Consulting PR Trade Fairs Advertising Brand Strategy

(9) (8) (7) (6) (6) (4) (4)

Interior Designers Executive Search Business Consulting Communication Custom Publishing Executive Search Graphic Design

unemployment  was  estimated  at  4.3%  in  2009,  but  is  probably  closer  to  9%  (including  migrant  workers). (3) (2) (2) (2) (2) (2) (2)

Market Research Mystery Shopping Online Marketing Recruitment Web Design 3D & Post Production Others

(2)

7KH H[FKDQJH UDWH UHPDLQHG YLUWXDOO\ SHJJHG WR WKH GROODU IURP WKH RQVHW RI WKH JOREDO ÂżQDQFLDO FULVLV XQWLO

(2)

-XQH ZKHQ %HLMLQJ DOORZHG UHVXPSWLRQ RI D JUDGXDO DSSUHFLDWLRQ (FRQRPLF JURZWK KDV EHHQ SUROLÂżF

(2) (2) (2) (1) (14)

RYHU WKH SDVW IHZ \HDUV KRZHYHU VXVWDLQLQJ WKLV JURZWK ZLOO EH GLIÂżFXOW &KLQD LV RQH RI WKH PRVW UDSLGO\ aging  countries  in  the  world  thanks  to  its  â€œone  childâ€?  policy.  Corruption,  job  growth,  pensions,  health  care  reform  and  environmental  policies  remain  a  challenge.  Despite  membership  of  the  WTO,  China  has  experienced  strained  trading  relationships,  due  to  its  massive  trade  surplus  and  piracy  of  foreign  goods.

Fore more details, visit luxurysociety.com/service-providers

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

7

Country Overview

L U X U RY SO C IE T Y M A RK E T GU ID E

Section produced in collaboration with

C HINA

LOCAL WEALTH

particularly  in  the  light  of  recent  revelation  that  there  could  be  up  to  $1.4tr  of  undeclared  wealth  in  China,  80%  of  which  is  held  by  the  wealthiest  20%.  Increasing  numbers  of  wealthy  Chinese  are  seeking  to  emigrate;Íž  and  among  those  who  possess  more  than  RMB  100m,  27  %  have  already  emigrated  while  47% Â

Population Â

are  considering  leaving.  Chinese  female  tycoons  are  reckoned  to  make  up  half  the  world’s  self-­made  women Â

          1,347,563,000

billionaires.

Millionaires (number) Â Â Â Â Â Â Â Â 1,015,000 Millionaires (assets)

China  surpassed  the  US  to  become  the  world’s  second  largest  market  for  luxury  goods  in  2010  and  it  is  H[SHFWHG WR EH QXPEHU RQH ZLWKLQ ÂżYH \HDUV /X[XU\ VSHQGLQJ UHDFKHG EQ PRUH WKDQ RI WKH JOREDO

$9,810 Â billion

market.  Wine  consumption  is  on  the  rise  â€“  a  trend  that  began  with  the  emergent  middle  class.  International  brands  are  held  in  high  regards,  fuelled  partly  by  a  culture  of  gifting  when  travelling.  Although  the  luxury  market  has  historically  been  dominated  by  men,  the  average  female  luxury  consumer  in  China  spent  22% Â

:HDOWK LQ &KLQD LV D QHZ SKHQRPHQRQ DURXQG KDOI RI ZHDOWK\ &KLQHVH FRQVXPHUV ZHUH QRW ZHDOWK\ ÂżYH

more  in  2010  than  the  previous  year.  Although  bribery  is  illegal  it  is  estimated  that  close  to  50%  of  luxury Â

years  ago.  On  average,  wealthy  Chinese  consumers  are  20  years  younger  than  those  in  the  US  and  Japan.

VDOHV DUH JLIWV WR JRYHUQPHQW RIÂżFLDOV

The  wealthy  are  concentrated  in  the  East  and  Central  South  regions  of  the  country;Íž  about  30%  live  in  China’s  4  largest  cities.  Wealth  in  China  is  largely  based  around  property  and  manufacturing  industries  -­  over  half  the  wealth  of  China’s  795  wealthiest  individuals  is  associated  with  theses  two  sectors. &KLQD H[SHULHQFHG D GURS LQ H[SRUWV LQ IRU WKH ÂżUVW WLPH LQ PDQ\ \HDUV EXW LW UHERXQGHG DJDLQ ODVW

LUXURY MARKET

year,  recording  the  highest  GDP  for  the  year  globally.  It  is  estimated  that  three  quarters  of  the  growth  in  the  number  of  wealthy  individuals  will  come  from  consumers  who  do  not  currently  live  in  the  4  largest  cities.

% of leading luxury brand stores           6%

The  increase  in  Chinese  millionaires  and  billionaires  is  increasingly  complicated  to  calculate  accurately, Â

growth in luxury stores

+58%

luxury stores / 10k millionaires

2.07 Â

Number of chinese millionaires Mainland  China  ranked  in  the  top  5  global  luxury  markets  in  2010,  whilst  Greater  China  (including  Macau  and  Hong  Kong)  is  expected  to  eclipse  Japan  in  2012,  to  become  the  world’s  second  largest  market  after  1mil.

80k

6000

the  United  States.  Watches  and  leather  goods  have  led  recent  growth,  driven  in  part  by  an  innate  culture Â

750k

60k

4500

of  gifting.  Wines  and  spirits,  supercars  and  menswear  are  categories  growing  at  the  fastest  pace,  whilst Â

500k

40k

3000

250k

20k

1500

interest  increases  in  superyachts  and  private  aviation.  The  Internet  plays  an  increasingly  important  role  in  luxury  brand  retail  and  communications  in  China, Â

2008

2009

2010

2008

2009

2010

reaching  consumersacross  a  wide  geographical  base,  on  domestic  platforms  such  as  SinaWeibo,  Youku,  2008

2009

2010

Jiepang  and  Renren.  More  and  more  brands  are  launching  dedicated  Chinese  e-­Commerce  platforms  to  better  cater  to  emerging  wealth  hubs  in  second  and  third  tier  cities.

Millionaires

Deca-Millionaires

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

Centa-Millionaires

Â

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

9

Country Overview 0[ PZ UV[VYPV\ZS` KPMÄJ\S[ [V NHPU HJJLZZ HUK KL[HPSLK RUV^SLKNL VM S\_\Y` JVUZ\TLYZ `L[ [OL` HYL H ZLJ[VY VM [OL WVW\SH[PVU [OH[ OVSKZ H NYLH[ KLHS VM JVUZ\TLY PUÅ\LUJL HUK KPZWYVWVY[PVUH[L LJVUVTPJ WV^LY

Luxury Car Demand

+60%

Premium

+30%

Luxury 0

2007

2008

2009

([ 3LKI\Y` ^L OH]L H KLJHKL VM L_WLYPLUJL MVJ\ZPUN L_JS\ZP]LS` VU [OPZ NYV\W HUK OH]L KL]LSVWLK ZWLJPHSPZ[ YLZLHYJO HWWYVHJOLZ HUK ZRPSSZ [V HJJLZZ LUNHNL HUK \UKLYZ[HUK [OLT >L HYL RUV^U [OYV\NOV\[ [OL PUK\Z[Y` MVY V\Y PUUV]H[PVU PU[LSSPNLUJL HUK KPZJYL[PVU LHYUPUN V\Y JSPLU[Z» [Y\Z[ HUK M\SÄSSPUN [OL L_HJ[PUN Z[HUKHYKZ [OH[ Z\JO WYLZ[PNPV\Z IYHUKZ UH[\YHSS` YLX\PYL MYVT [OLPY WHY[ULYZ

2010

Core Luxury Growth (Change in value of Swiss Watch Imports)

>CHF 3,000 60%

6\Y *VUZ\TLY 9LZLHYJO [LHT JVUK\J[Z ILZWVRL ^VYR ZWHUUPUN HSS MVYTZ VM X\HU[P[H[P]L HUK X\HSP[H[P]L YLZLHYJO [`WPJHSS` JVUK\J[LK VU H T\S[P JV\U[Y` IHZPZ PU ^LHS[O O\IZ HYV\UK [OL ^VYSK

CHF 500-3,000

0

CHF 200-500

-60%

2007

2008

2009

2010

6\Y (UHS`Z[ [LHT KLSP]LYZ THYRL[ PUMVYTH[PVU [YLUKZ HUK HUHS`ZPZ [OYV\NO YLN\SHY YLWVY[Z VU [OL S\_\Y` HUK ^LHS[O THYRL[Z

Aspirational Luxury Growth (Change in volume of champagne imports)

China 40%

G7 0

Global

-40%

2007

2008

2009

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

2010

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L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

emailvision OVERVIEW

DETAILS

Emailvision is a leader in on-­demand software for online relationship marketing.

)RXQGHG 3HUPDQHQW VWDII 2YHU :RUOGZLGH SUHVHQFH FRXQWULHV Argentina, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong-­Kong, Israel, Italy, Mexico, Netherlands, Portugal, Spain, Sweden, Switzerland, UK, USA

We power smart email, mobile and social marketing with built-­in customer intelligence, helping luxury brands to engage with fans and loyal customers beyond traditional channels. To make it possible for EUDQGV WR NHHS WKHLU FRPSHWLWLYH HGJH DQG WR SUR¿W IURP QHZ UHYHQXH streams online, we provide excellence in software and integrations with key business applications, while luxury brands possess invaluable information about their customers. With this knowledge, luxury brands are able to develop the most innovative and personalised communications to foster stronger, more enduring relationships, taking full advantage of the unprecedented RSSRUWXQLW\ WR UHDFK DXGLHQFHV RQOLQH :LWK RI¿FHV DQG FOLHQW VHUYLFH teams in 19 countries, we work closely with our clients to deliver 350,000 campaigns every month worldwide.

MANAGEMENT Nick Heys Founder and CEO

Nathalie Chaboche Our work has always been about giving marketers complete control of their online campaigns, without heavy reliance on internal IT, through cutting edge technology. Yet, when it comes to service and support, we take the old-­fashioned approach. Being customer-­focused is one of our core values and our highly responsive and dependable staff work closely with clients to help them achieve their marketing goals. References Hermès, Mercedes-­Benz, Sandro… just three of over 3,000 clients worldwide.

&KLHI 0DUNHWLQJ 2I¿FHU

CONTACT EMAILVISION CHINA Soho -­ The Exchange 57F 1486 Nanjing West Road Jing’An District -­ Shanghai +86 (021) 6171 7380 luxury@emailvision.com www.emailvision.com/luxury

Corporate Members

13

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C HINA

Knowledge is power. The Global Blue Dossier is an ethnographic deep dive into the customers that luxury brands value the most, yet often know the least: wealthy, upwardly mobile travellers. ‘The Growing Complexity of the Chinese Shopper’ provides insights and recommendations that will equip you with a unique, strategic advantage. We detail the needs and nuances of the Chinese global shopper, the most important and influential customer group we’ve ever witnessed. Be first to know. Email us on intelligence@global-blue.com and we’ll be in touch.

Global  Blue OVERVIEW

DETAILS

In  the  age  of  the  globalized  economy  and  emerging  markets,  boundless  travel  is  a  fact  of  life  and  the  East  is  rising.  The  world  is  changing  and  every  business  needs  to  answer  the  same  questions.  Who  are  tomorrow’s  customers?  How  do  you  reach  them?  How  should  you  speak  to  them?  How  do  you  give  them  the  service  they  want? Â

)RXQGHG (PSOR\HHV Â

The  world’s  fastest  growing  economies  are  changing  the  face  of  wealth,  and  all  of  us,  from  big  businesses  to  boutique  brands,  are  entering  a  new  age  where  the  customers  we  value  the  most  are  the  people  we  know  the  least. Every  retail  and  hospitality  business  will  need  to  engage  and  delight  a  new  kind  of  customer,  bringing  unprecedented  opportunity  for  growth  from  global  shoppers  â€“  the  world’s  most  valuable  customers.  Every  business  needs  them,  one  company  knows  them. Having  invented  the  concept  of  Tax  Free  Shopping  in  1980,  Global  Blue  has  been  guiding  tomorrow’s  customers  for  the  last  30  years.  Today  we  serve  in  excess  of  60,000  global  shoppers  each  and  every  day  â€“  1  every  1.5  second  in  40  countries  on  5  continents.  Global  Blue  offers  them  all  the  services  they  need  to  shop  and  spend  wisely  when  travelling  in  foreign  countries. We  are  the  experts  in  international  travellers’  shopping  and  spending;Íž  we  work  with  over  270,000  of  the  world’s  favourite  brands,  stores,  and  hotels,  and  help  them  to  maximise  their  share  of  business  from  the  lucrative  global  shopper  market. Global  Blue’s  range  of  services  includes  VAT/GST  refunds,  dynamic  currency  conversion,  front-­line  staff  training  and  education,  marketing  services  in  the  global  shoppers’  countries  of  origin  and  at  destination,  POS  and  retail  technologies,  as  well  as  intelligence  and  consultancy  services.

Bespoke reports

Annual reviews

MANAGEMENT Manelik  Sfez  VP  Partner  &  Corporate  Marketing

Marie  Bergfelt  Senior  Manager,  Corporate  Communications Â

CONTACT GLOBAL  BLUE Room  1220,  Unit  B Beijing  COFCO  Plaza 8  Jianguomennei  Avenue www.global-­blue.com/corporate intelligence@global-­blue.com

Quarterly briefings

www.global-blue.com/corporate

Corporate Members

15

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C HINA

Digital  Luxury  Group

5)& '*345 */5&3/"5*0/"- $0.1"/: %&%*$"5&% 50 5)& %*(*5"- 46$$&44 0' -6963: #3"/%4

Global

Digital

Expert

Strategy

Dashboards

Search

Social  Media

Mobile

OVERVIEW

DETAILS

'LJLWDO /X[XU\ *URXS LV WKH ÂżUVW LQWHUQDWLRQDO FRPSDQ\ GHGLFDWHG exclusively  to  the  design  and  implementation  of  digital  communication  strategies  for  luxury  brands.  For  over  ten  years,  DLG  has  developed  a  unique  know-­how  it  is  currently  implementing  for  its  clients  in  Europe  (France,  Germany,  Italy,  United  Kingdom,  Switzerland),  North  America  (United  States),  the  Middle  East  (United  Arab  Emirates)  and  Asia  (China,  Hong  Kong).  Since  2004,  DLG  has  been  publishing  the  WorldWatchReport,  a  baseline  market  study  for  the  watchmaking  LQGXVWU\ LQ SDUWQHUVKLS ZLWK (XURSD6WDU 7KH :RUOGÂśV 0RVW ,QĂ€XHQWLDO Watch  Magazine  -­  and  the  precious  support  of  the  Fondation  de  la  Haute  Horlogerie.  The  WorldWatchReport  is  frequently  quoted  as  a  reference  by  the  international  press  (Bloomberg,  New  York  Times,  Financial  Times,  etc.).

)RXQGHG (PSOR\HHV Â

Main  areas  of  expertise -­  Strategic  Consulting -­  Digital  Performance  Dashboards -­  Search  Engine  Marketing  (Google,  Bing,  Yahoo,  Baidu,  Yandex,  etc.) -­  Online  Reputation  Management -­  Social  Media  Strategies  (Facebook,  Twitter,  Youtube,  Sina  Weibo,  etc.) -­  Community  Management -­  Online  PR -­  Brand  Protection -­  Online  Advertising Why  DLG? Our  clients  mainly  praise  us  for  our  in-­depth  knowledge  of  both  the  digital  world  and  the  luxury  industry  and  our  commitment  to  a  â€œSwiss  madeâ€?  quality  of  service.  They  also  appreciate  that  DLG  can  serve  as  a  single  and  global  point  of  contact,  leveraging  on  its  international  network  of  specialized  partners  to  locally  and  consistently  implement  WKH GLJLWDO VWUDWHJLHV WKDW KDYH EHHQ GHÂżQHG DW DQ LQWHUQDWLRQDO OHYHO

E-­â€?‑commerce

Quality

Intelligence

Passion

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Amongst  our  clients Audemars  Piguet,  Longines,  Piaget,  TAG  Heuer,  L’Oreal,  Nespresso,  Union  Bancaire  PrivĂŠe

Corporate Members

MANAGEMENT David  Sadigh Managing  Partner dsadigh@digital-­luxury.com Â

CONTACT DIGITAL  LUXURY  GROUP Room  1302,  Unit1,  No.3  Building No.12  Gudun  Road Hangzhou shanghai@digital-­luxury.com www.digital-­luxury.com

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L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

Swiss  Fiduciary  Capital  Pte  Ltd OVERVIEW

DETAILS

OUR Â SERVICES

)RXQGHG :RUOGZLGH SUHVHQFH D JOREDO DFWLYLW\ with  operations  in  Asia,  especially  Singapore,  Thailand,  Malaysia  and  Indonesia,  Hong  Kong,  China  and  South  Korea

Swiss  Fiduciary  Capital  provides  strategic  advisory  for  aspirational  brands,  high-­end  manufacturers  and  luxury  goods  &  lifestyle  retailers  taking  into  account  market  demand,  direct  competition  and  new  product  offer.  Ĺ€ 6ZLVV )LGXFLDU\ &DSLWDO GHYHORSV 6WUDWHJ\ FRQFHSWV DURXQG YHUWLFDO RU horizontal  integration  of  industry,  through  internal  or  external  growth. Ĺ€ 6ZLVV )LGXFLDU\ &DSLWDOÂśV 0HUJHUV DQG $FTXLVLWLRQVÂś VHUYLFH SURYLGHV a  deep  strategic  approach  by  creating  opportunities  for  sellers  and  buyers,  developing  joint-­ventures  and  commercial  alliances  and  RSWLPL]LQJ WKH ÂżQDQFLQJ RI DFWLYLWLHV ,W DGYLVHV LWV FOLHQWV RQ H[FOXVLYH mandates.

MANAGEMENT Soo  Liap  Tan Partner WDQ VRROLDS#VZLVV¿GXFLDU\ FRP VJ

6ZLVV )LGXFLDU\ &DSLWDOÂśV FRPPLWPHQW LV WR SURSRVH VROXWLRQV ZKLFK ÂżW FOLHQW UHTXLUHPHQWV UHVSHFW RI IDPLO\ YDOXHV LQ FRPSDQ\ DQG GLYHUVLÂżHG group’s  business  development;Íž  management  of  brand  identity  in  strategic  development  projects;Íž  ensuring  a  reliable  and  relevant  target  LQ DFTXLVLWLRQ ÂżQDQFLQJ SURFHVVHV LPSURYLQJ EUDQG UHFRJQLWLRQ DQG market  position,  through  internal  and/or  external  growth. OUR  EXPERTISE Swiss  Fiduciary  Capital  is  fully  dedicated  to  luxury  goods  &  lifestyle  industry.  Our  experience  in  luxury  &  lifestyle  brand  management,  knowledge  of  strategic  trends  and  sensitivity  in  intangible  assets,  have  provided  us  with  an  appropriate  understanding  of  luxury  &  lifestyle  companies  and  owner’s  values.

CONTACT SWISS Â FIDUCIARY Â CAPITAL

2XU H[SHUWLVH FRYHUV WKH NH\ VHJPHQWV RI OX[XU\ DQG OLIHVW\OH VXFK DV 1.  Jewellery,  Watches  and  Writing  Instruments 2.  Ready-­to-­wear,  Leather  goods  &  Fashion  Accessories  3.  Wines  and  Spirits 4.  Luxury  &  lifestyle  retail  chains

Corporate Members

46A  Tras  Street Singapore  078985,  Singapore +65  6220  8098 LQIR#VZLVV¿GXFLDU\ FRP VJ ZZZ VZLVV¿GXFLDU\ VJ

19

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

5HÀH[JURXS OVERVIEW

DETAILS

Energies… \HDUV RI FUHDWLYLW\ LQQRYDWLRQ DQG SDVVLRQ« 5HÀH[ KDV VXFFHVVIXOO\ evolved  over  the  years  thanks  to  its  pioneer  spirit.  This  spirit  has  DOZD\V WDNHQ 5HÀH[ IRUZDUG LQWR QHZ DUHDV DQG QHZ JHRJUDSKLHV

)RXQGHG (PSOR\HHV HPSOR\HHV worldwide) 1HWZRUN ,QGHSHQGHQW :RUOGZLGH SUHVHQFH 3DULV 1HZ York,  Shanghai,  London  ,  Rabat,  Sydney,  Geneva

…and  synergies $GYHUWLVLQJ SULQW GLJLWDO ¿OPV SUHVV UHODWLRQV HYHQWV« 5HÀH[ EULQJV together  skills  and  talents.  This  multidisciplinary  approach  is  perfect  for  delivering  a  relevant,  consistent  and  versatile  communication.  Around  the  world :LWK RI¿FHV LQ 3DULV 1HZ <RUN 6KDQJKDL /RQGRQ 5DEDW 6\GQH\ DQG *HQHYD 5HÀH[ QRZ RSHUDWHV DOO DURXQG WKH ZRUOG ZLWK D WHDP RI around  100  collaborators. Â

References $UMRZLJJLQV &UHDWLYH 3DSHUV ‡ %XOJDUL ‡ &KDXPHW ‡ 6KDQJ ;LD ‡ /RXLV 9XLWWRQ ‡ /RQJFKDPS ‡ 5pP\ 0DUWLQ ‡ 6DPVRQLWH ‡ 'LHVHO ‡ /LX -R ‡ 0LFKHO 3HUU\ ‡ &KDQWHOOH ‡ (WKLFDO )DVKLRQ 6KRZ ‡ *DOHULHV /DID\HWWH ‡ 7KH :HEVWHU 0LDPL ‡ /H /DER )UDJUDQFHV ‡ ,VVH\ 0L\DNH ‡ 0D\EHOOLQH 1< ‡ (VVLH ‡ +HOHQD 5XELQVWHLQ ‡ %LRGHUPD ‡ +XEORW ‡ %HOOHV 0RQWUHV ‡ :DWHUPDQ ‡ 3DUNHU ‡ *UDQG 2SWLFDO ‡ /RXLV ;,,, ‡ &KkWHDX +DXW %ULRQ ‡ * + 0XPP ‡ 5pP\ 0DUWLQ ‡ -DFN 'DQLHO¶V ‡ &KDPERUG ‡ 0DUWLQL ‡ %RPED\ 6DSSKLUH ‡ 0RsW &KDQGRQ ‡ &RXUYRLVLHU ‡ +LQH &RJQDF ‡ 3HUQRG 5LFDUG ‡ 9DOUKRQD ‡ &RUVLJOLD ‡ .DYLDUL ‡ +pGLDUG ‡ /H 3DLQ 4XRWLGLHQ ‡ 2SWLRQV ‡ +{WHO GH &ULOORQ ‡ 3OD]D $WKpQpH ‡ 6R¿WHO ‡ 7KH :HVWLQ 3DULV ‡ +{WHO 0pWURSROH 0RQWH &DUOR ‡ 7DEOHW +RWHOV ‡ $WRXW )UDQFH ‡ &RPLWp 0DUWLQLTXDLV GX 7RXULVPH ‡ 3DYLOORQ )UDQFH ‡ (OOH ‡ $' PDJD]LQH ‡ *4 ‡ 9RJXH +RPPH ‡ 70& ‡ 17 ‡ &DQDO ‡ $VPDOOZRUOG ‡ *RRJOH ‡ 0DVHUDWL ‡ $OID 5RPHR ‡ 'XFDWL ‡ 6PDUW ‡ 5HQDXOW ‡ &LWURsQ ‡

Corporate Members

MANAGEMENT Yann  Jaussaud General  Manager  -­  Shanghai \MDXVVDXG#UHÀH[JURXS FRP

CONTACT REFLEX  SHANGHAI 210  Taikang  Lu Building  5,  Room  409 200025  Shanghai  -­  P.  R.  CHINA +86  21  6466  8305 FRQWDFW#UHÀH[JURXS FRP ZZZ UHÀH[JURXS FRP

21

Directory

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

MALLS (28)

JINBAO PLACE

Beijing

www.jinbaoplace.com

1881 HERITAGE

Hong Kong

www.1881heritage.com

LANDMARK

Hong Kong

www.landmark.hk

ALEXANDRA HOUSE

Hong Kong

www.hkland.com

MAISON MODE

Shanghai

www.maisonmode.com

BUND18

Shanghai +86 21 6323 7066

www.bund18.com

ORIENTAL PLAZA

Beijing

www.orientalplaza.com

Hong Kong

www.centralhk.com

PACIFIC PLACE

Hong Kong +852 2844 8900

ZZZ SDFL¿FSODFH FRP KN

CENTRAL

info@bund18.com

ppshopping@swireproperties.com

CHATER HOUSE

Hong Kong

www.hkland.com

PARK LIFE YINTAI CENTRE

Beijing

www.yintai-­centre.com

CHINA WORLD MALL

Beijing

www.chinaworldmall.com

PRINCE’S BUILDING

Hong Kong

www.hkland.com

COTAI CONCEPT MALL

Macao

www.cotaistrip.com.mo

SANLITUN VILLAGE

Beijing +86 10 6417 6110

www.sanlitunvillage.com

SEASON’S PLACE

Beijing

www.seasonsplace.com

DEJI PLAZA

Nanjing

www.dejiplaza.com khfw@dejiplaza.com

village-­general@swireproperties.com

ELEMENTS

Hong Kong

www.elementshk.com

SHANGHAI CENTRE

Shanghai

www.shanghaicentre.com

IFC

Hong Kong

www.ifc.com.hk

SHANGHAI IFC

Shanghai

www.shanghaiifc.com.cn

INTILE LOTTE

Beijing

www.intimelotte.com

SHIN KONG PLACE

Beijing +86 10 6530 5888

www.shinkong-­place.com

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L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

THE JOLIE

Shenyang

www.thejolie.com.cn

THE LANDMARK

Hong Kong

www.hkland.com

THE PLACE

Beijing +86 10 6587 1188

www.theplace.cn

THE SHOPPES AT FOUR SEASONS

Macao

www.shoppesatfourseasons.com

THREE ON THE BUND

Shanghai +86 21 6323 3355

www.threeonthebund.com

DISTRIBUTION GROUP (17)

BLUEBELL GROUP

Hong Kong +852 2968 1188

www.bluebellgroup.com

CHARMONDE LUXURY LIMITED

Hong Kong +852 3102 3292

www.charmondeluxury.com

CORTINA

Singapore +65 6339 94 47

www.cortina.com.sg

DKSH LUXURY & LIFESTYLE

Shanghai +86 21 5830 0518

www.dksh.com

FAIRTON

Hong Kong

www.fairton.com

GEORGIA LUXURY GROUP

Beijing

www.georgialuxurygroup.com

info@on-­the-­bund.com

DEPARTMENT STORES (5)

info@bluebellgroup.com

info@charmondeluxury.com

HARVEY NICHOLS HONG KONG

2 stores in Hong Kong

blog.harveynichols.com.hk

GRI GROUP

Hong Kong +852 2480 2888

www.griretail.com

LANE CRAWFORD

Beijing 5 stores in Hong Kong

www.lanecrawford.com

IMAGINEX GROUP

Hong Kong +852 2730 1122

www.imaginex.com.hk

LUXASIA

Shanghai

www.luxasia.com

LUXBA GROUP

Hong Kong / Shanghai

www.luxbagroup.com

RAINBOW GROUP

Macau +853 2878 6788

www.rainbowgroup.com.mo

NEW WORLD DEPARTMENT STORE

17 stores in China

www.nwds.com.hk

NEW YAOHAN

Macau +853 2872 5338

www.newyaohan.com

16 stores in China

www.pcds.com.cn

PCD STORES

contact@imaginex.com.hk

nyaohan@macau.ctm.net

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Directory

SPARKLE ROLL GROUP

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

Hong Kong +852 2299 9966

www.hk970.com

Hong Kong +852 2110 4410

www.swissp.com

TRINITY

Hong Kong

UCCAL

SWISS PRESTIGE

WO KEE HONG LIMITED

YGM TRADING

Hong Kong +852 2581 0275

www.baccarathk.com

BEIJING TATLER

Beijing +86 10 5203 6778

www.bjtatler.com

www.trinity-­limited.com

CHINA BOATING

Hong Kong

www.china-­boating.com

Shanghai +86 21 5416 9089

www.uccal.com

CHRONOS

Shanghai

www.chronos-­china.cn

Hong Kong +852 2523 1036

www.wokeehong.com.hk

Hong Kong

www.ygmtrading.com

info@swissp.com

CIGAR AMBASSADOR

www.cigarambassador.com

CLASSICAL LUXURY GOODS MAGAZINE

www.jdscp.cn

itd@wokeehong.com.hk

AD

Beijing

www.adstyle.com.cn

AMAZING FRANCE

Shanghai +86 21 5404 0675

www.amazingfrance.com

Shanghai/Beijing/ Hong Kong

www.apexmanual.com

Hong Kong +852 2165 2800

ZZZ DVLD SDFL¿FERDWLQJ FRP

ASIA PACIFIC BOATING

sales@baccarathk.com

cooperate@uccal.com

MAGAZINES (45)

APEX MANUAL

BACCARAT MAGAZINE

info@hk970.com

contact@amazingpublications.com

EASTERN CHANNEL

Shanghai +86 21 3331 3939

www. imoshan.com

ELITE MAGAZINE

Shanghai +86 21 6219 7875

www.elitechannel.com

FAMOUS WATCH

+86 010 6603 0592

www.famouswatch.cn

GAFENCU

Hong Kong/Bejing/Shanghai www.igafencu.com +852 3583 3176 readme@itotalmedia.com

HARPER’S BAZAAR

Beijing

bazaartrends.com.cn bazaar@trends.com.cn

HONG KONG TATLER

Hong Kong

www.hktatler.com

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Directory

HURUN REPORT

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

Shanghai +86 21 5010 5808

www.hurun.net

ITJEWEL

Shanghai +86 21 3331 3939

www.imoshan.com

ITTIME

Shanghai +86 21 3331 3939

www.imoshan.com

JETSETTER

Hong Kong +852 2855 7885

www.jetsetter.hk

L’OFFICIEL CHINA

Beijing

LIFESTYLE

NOBLESSE CHINA

Shanghai +86 21 5109 9366

www.noblesse.com.cn

POLO MAGAZINE

Hong Kong

www.polomagazine.cn

PRESTIGE HONG KONG

Hong Kong +852 3192 7010

www.prestigehongkong.com

RE-­LUXE

Shanghai +8621 6093 2010

www.re-­luxe.com

ZZZ ORI¿FLHO FQ

REVOLUTION CHINA REVOLUTION HONG KON

+86 1522 1987 707

www.revolution.com.hk

Beijing +86 10 8589 0221

www.lifestylecn.com

ROBB REPORT CHINA

Beijing +86 10 6587 2071

www.robbreport.cn

LOFT MAGAZINE

Hong Kong

www.loft-­magazine.com

ROLLS ROYCE PINNACLE

Hong Kong

www.bluincmedia.com

LP PROPERTIES

Hong Kong

www.lp-­luxuryproperties.com

SHANGHAI TATLER

Shanghai

www.shtatler.com

MACAU TATLER

Macau

www.macautatler.com

SOLITAIRE

Hong Kong +852 2547 7117

www.solitaireasia.com

MILLIONAIRE ASIA

Hong Kong

www.magreaterchina.com

TARGET

Beijing +86 10 8456 5929

www.targetmag.com.cn

MILLIONAIRE FAIR MAGAZINE

Shanghai

www.millionairefair.com.cn

THE PEAK HONG KONG

Hong Kong

www.thepeakmagazine.com

MONTRES

Hong Kong/Shenzhen/ Shanghai

www.montres.hk

TRAVEL+LEISURE

Shanghai +86 21 3331 3939

www.imoshan.com

lifestylemagazine@126.com

info@noblesse.com.cn

prestige@crmediahk.com

christinawu@trends.com.cn

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TRENDSTIME

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

Beijing

www.time.trends.com.cn

WEBSITES (11)

trendstime@trends.com.cn

TYLOO

Hangzhou +8571 88 988 100

www.tyloo.cn

ULTIMA

Hong Kong

www.luxury-­insider.com/ about/ultima-­magazine

UPPER CLASS

Beijing

www.upperclassstyle.com

VANTAGE SHANGHAI MAGAZINE

Shanghai +86 21 5876 0391

www.vantageshanghai.com

VOGUE CHINA

Beijing

www.vogue.com.cn

WESTEAST MAGAZINE

Hong Kong +852 2525 2227

www.westeastmag.com

WORLD OF LUXURY TIMES

Shanghai/Beijing/ Hong Kong

www.apexmanual.com

WORLD WRIST WATCH

Hong Kong

www.wwwm.com.hk

AMSTYLE.CN

Shanghai/Beijing/ Hong Kong

www.AMSTYLE.cn

CHINA LUXURY

Shanghai

www.china-­luxury.com

INLUXE.CN

Shanghai +86 21 5404 6362 831

www.inluxe.cn

Hong Kong +852 2544 2860

www.lifestyleasia.com

LPDIBIAO.COM

Hong Kong

www.lpdibiao.com

LUXEE

Beijing +86 10 5869 5980

www.luxee.com

Beijing +86 10 8950 2911

www.neeu.com

LIFESTYLE ASIA

info@vantageshanghai.com

enquiry@westeastmag.com

NEEU

info@inluxe.cn

info@lifestyleasia.com

info@luxee.com

alex@neeu.com

NOBLESSE.COM.CN

Shanghai/Beijing/Hong Kong www.noblesse.com.cn +86 21 5109 9366

P1.CN

Beijing

www.p1.cn

PROPGOLUXURY

Hong Kong

www.propgoluxury.com

WORLDTEMPUS

Shanghai +86 21 5258 7023

www.worldtempus.cn

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L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

ADVERTISING, DESIGN & DIGITAL (15)

AIR PARIS-­SHANGHAI

Shanghai

www.airparis.com

REFLEXGROUP

Shanghai +86 21 6466 8305

ZZZ UHÀH[JURXS FRP

SODAMEDIA

Shanghai/Hong Kong

www.sodamedia.com

STORY

Hong Kong +852 2892 1322

www.storyworldwide.com

WHITESPACE

Hong Kong +852 2869 9081

www.whitespace.hk

contactshanghai@airparis.fr

ALTEX GROUP

Hong Kong

www.altexgroup.com info@altexgroup.com

ATELIER FEDERICO RESTREPO

Shanghai +86 138 16 14 72 23

www.federicorestrepo.com

ATELIER

Hong Kong

www.atelier-­lb.com

CATCHON & CO

Hong Kong/Shanghai +852 2566 8988

www.catchonco.com

BUSINESS CONSULTING (10)

EIGHT CUSTOM MEDIA

Hong Kong +852 2892 1322

www.eightcustommedia.com email@address.com

ALBATROSS GLOBAL SOLUTIONS

Hong Kong /Shanghai/Beijing www.albatrossasia.com +852 2803 5501 inquiry@albatrossasia.com

Shanghai +86 21 6137 9211

www.equancyno11.com

BRANDISTA

Hong Kong +852 2522 8400

www.brandista.com

Shanghai +86 21 6356 8830

www.greatworks.com

Hong Kong +852 2815 0529

www.brandxcel.asia

Hong Kong +852 3180 7640

www.loovvool.com

CHADHA STRATEGY

Hong Kong +(852 2295 2622

www.chadha-­strategy.com

Hong Kong/Beijing +852 2543 7744

www.marc-­chantal.com

COLLECTIVE LUXURY

Beijing +86 10 8571 1550

www.collectiveluxury.com

Shanghai

www.proximitylive.cn

Hangzhou

www.digital-­luxury.com

EQUANCY N°11

GREAT WORKS

LOOVVOOL

MARC & CHANTAL DSIGN

PROXIMTY LIVE

federico@federicorestrepo.com

business@loovvool.com

BRANDXCEL LIMITED

DIGITAL LUXURY GROUP

info@whitespace.hk

information@brandista.com

enquiries@brandxcel.asia

info@collectiveluxury.com

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Directory

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

FDKG

Shanghai +86 21 5178 5082

www.fdkginsight.com

INFINITE LUXURY

Hong Kong/Shanghai

ZZZ LQ¿QLWHOX[XU\JURXS FRP

GOUTEN CONSULTING

Hong Kong +852 2815 0902

www.goutenconsulting.com

LUXURY NETWORK INTERNATIONAL

Hong Kong/Shanghai +852 2529 1094

www.lni.com.hk

teresa.kock@goutenconsulting.com

HUSBAND RETAIL CONSULTING

Hong Kong +852 2550 3417

www.husband-­retail.com

MOXIE

Hong K ong

www.moxie.com.hk

PRETIQUE

Hong Kong +852 2541 9393

www.prestique.com

MUSE INTERNATIONAL

Shanghai +86 21 6083 1033

www.muse-­international.com

Paris, France + 33 6 62 69 29 40

www.zhenji.info

OCCASIONS

Hong Kong +852 2523 7666

www.occhk.com

REUTER PR

Shanghai +86 21 6048 7665

www.reuterpr.com

ROGER SANSOM PRODUCTIONS

Hong Kong/Shanghai +852 2854 0488

www.rsp.com.hk

ROOTZ MARKETING COMMUNICATIONS

Hong Kong +852 2838 8258

www.rootz.hk

TRINITY INTERNATIONAL LIMITED

Hong Kong +852 3583 3100

www.3trinity.hk

ZHENJI

PR & EVENTS (13)

4IN GROUP

ACTIVATION GROUP

Shanghai +86 21 5228 2118

www.4ingroup.com

Shanghai

www.activation-­group.com

info@4ingroup.com

C L’AGENCE

Hong Kong/Shanghai + 86 (21) 63 86 60 07

www.c-­lagence.com

GREBSTAD HICKS COMMUNICATIONS

Hong Kong/Shanghai/Beijing

www.ghcasia.com

IMPACTASIA

Hong Kong +852 2521 1498

www.impactasia.com

pr@lni.com.hk

enquiry@sh.muse-­international.com

rspro@rsp.com.hk

info@rootz.hk

info@3trinity.hk

sarah@impactasia.com

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Directory

L U X U RY SO C IE T Y M A RK E T GU ID E

C HINA

RECRUITMENT & TRAINING (7)

CREAM

ALBATROSS GLOBAL SOLUTIONS

Hong Kong /Shanghai/Beijing www.albatrossasia.com +852 2803 5501 inquiry@albatrossasia.com

AU COEUR DU LUXE

Hong Kong/Shanghai

JETT

LSL CONSULTANCY

LUXURY RECRUIT

www.acdluxe.com

Shanghai/Hong Kong/ Beijing/Guangzhou

www.jett-­asia.com

Hong Kong/Shanghai

www.lslconsultancy.com

Shanghai

www.luxuryrecruit.com info.china@luxuryrecruit.com

SAINT PIERRE, BRABANT, LI & ASSOCIATES

Shanghai +39 0522 438339

www.fspsa.com

THE HOUSE OF OPULENCE

Shanghai

www.thehouseofopulence

Hong Kong +852 2147 1297

www.cream.com.hk

JB HOUSE

Hong Kong

www.jbhouse.com

KOKAI STUDIOS

Shanghai +86 21 6473 0937

www.kokaistudios.com

Hong Kong +852 2810 9797

www.original-­vision.com

PAL DESIGN CONSULTANTS LTD.

Hong Kong +852 2877 1233

www.paldesign.cn

STEVE LEUNG

Hong Kong +852 2527 1600

www.steveleung.com

ORIGINAL VISION LIMITED

info@cream.com.hk

info@kokaistudios.com

adrian@original-­vision.com

hongkong@paldesign.cn

sld@steveleung.com

contact@fspsa.com

BUSINESS SCHOOLS AND UNIVERSITIES (3)

HEC (Advanced Management Program in Fashion and Luxury)

STORE DESIGN & ARCHITECTURE (8)

ATELIER PACIFIC

Hong Kong +852 2869 8265

ZZZ DWHOLHUSDFL¿F FRP KN

CHHADA SIEMBIEDA & ASSOCIATES LTD

Hong Kong +852 2521 2191

www.csa-­hk.com

PEAK-­ INSTITUTE OF PROFESSIONAL EDUCATION AND KNOWLEDGE

Shanghai +33 (0)1 39 67 70 37

www.exed.hec.fr

Hong Kong +852 2836 1922

www.peak.vtc.edu.hk

Suzhou +86 133 8218 1236

www.skema.edu

exedchina@hec.fr

peak@vtc.edu.hk

(Luxury Branding)

SKEMA BUSINESS SCHOOL (Luxury And Fashion Management)

internationalprograms@skema.edu

csal@chhadasiembieda.com.hk

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