B2B: Business to Business

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BUSINESS TO BUSINESS

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AN INTRODUCTION Local businesses are the lifeblood of any healthy community. Our friends and neighbors who own and manage many of those businesses are facing myriad challenges, chief among them competition from online retailers that don’t have a footprint in the cities and towns we collectively call home and certainly don’t contribute meaningful dollars to the tax coffers and important causes that help our communities thrive. Studio 1892 - a division of the Lewiston Tribune and Moscow-Pullman Daily News - has partnered with 12 area organizations to help raise awareness of this important issue through the inaugural “By Us” campaign that launched earlier this month. The concept is simple: We want to highlight the

incalculable contributions that Inland Northwest companies and their employees provide to the region we call home, be it through charitable giving, volunteerism or other investments of time and money. Tribune and Daily News Editor and Publisher Nathan Alford is leading the By Us effort, which he details in a column on Page 3 of this issue of B2B. How can you help? Studio 1892 representatives will be circulating posters and window clings throughout the Quad Cities. Please display them in a prominent location in your business or office. If you’d like to request additional copies, please contact me at (208) 848-2269. - Doug Bauer, director of marketing

INSIDE Buy local and make a difference ........................................................................................................................ 3 Get more out of social media .............................................................................................................................. 4 Protecting confidential information ..................................................................................................................... 5 Choosing the right business location ................................................................................................................... 6 What’s a business plan? ....................................................................................................................................... 8 Business directory ................................................................................................................................................... 9 Newly licensed businesses .................................................................................................................................... 10-11

MARKETING CONSULTANTS Doug Bauer, director of marketing dbauer@lmtribune.com | Phone: 208-848-2269 Mary Berger, marketing consultant mberger@lmtribune.com | Phone: 208-848-2200 Sally Imel, major marketing consultant simel@lmtribune.com | Phone: 208-883-4625 Cheri McCollum, marketing consultant cmccollum@lmtribune.com | Phone: 208-848-2219 Teri Nitcy, marketing consultant tnitcy@lmtribune.com | Phone: 208-848-2206 Kris Schlottman, marketing consultant kriss@lmtribune.com | Phone: 208-848-2213

Peggy Gary, marketing consultant pgary@lmtribune.com | Phone: 208-848-2209 Steve Ellison, marketing consultant sellison@lmtribune.com | Phone: 208-848-2299 Hollie Posey, marketing consultant hposey@lmtribune.com | Phone: 208-848-8201 Julie Winters, direct mail specialist jwinters@lmtribune.com | Phone: 208-848-2237 Carmen Austin, digital marketing specialist caustin@lmtribune.com | Phone: 208-848-2245 Lindsey Pastrell, art director lpastrell@lmtribune.com | Phone: 208-848-2204


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Buy local and make a difference We love where we live. BY NATHAN ALFORD // LEWISTON TRIBUNE EDITOR AND PUBISHER

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aybe it’s our rich rivers, nearby blue-ribbon trout fishing or the quick getaway options to the mountains. Maybe it’s family, work, low crime, cost of living or our region’s diverse mix of highereducation opportunities. The “why” behind where each of us live is unique. One constant - that can be overlooked - is local businesses. And many of our local businesses are facing the pressure of online buying. There is a link between our passion for where we live and healthy local businesses. A strong local business community, and economy, sustains all of us - our family, friends and neighbors. Local businesses help give Lewiston, Clarkston, Moscow, Pullman and surrounding communities their character and strength. The “Made By Us” campaign is directly aimed at reminding each of us that our buying decisions have power - more power than one might think. A dozen of our leading businesses and institutions agree, too, and are helping lead this one-of-a-kind, thoughtful, people-focused, yearlong “Made By Us” conversation about the importance of thinking local first. It would be naive to think a handful of our dollars won’t be spent online with Amazon and the like. Online buying is most certainly part of

today’s digital world, which has opened up a global marketplace with a simple click. The allure and convenience is undeniable. But it’s communities that take the initiative and highlight the significance of thinking local first - and clicking and shipping second - that will preserve and protect the services, shopping and dining options that define our communities. For example, think about a generous local business. It supports our local Boys and Girls Clubs, a fun run, a mud run, a baseball team, a concert or theater series, a campaign for a new high school, or a foundation that gives to those in need. If you and I drop our credit card number online without regard, it can have a deep effect on those local businesses and our hometowns. In 2017, the average household in the United States placed eight online orders at an average of $84 per purchase. If each of our households in the year ahead were to move just one online buy to a local business, it would add more than $3 million to our local economy. A single local buy preserves important local capital - which has a multiplier effect - that can affect each of our lives. Every local buy is an investment in the health of our local economy and the people whose livelihoods depend on it. Together, we can make a difference. Together, we can make certain the towns we love and live in continue to thrive. — Alford is editor and publisher of the Lewiston Tribune and Moscow-Pullman Daily News. He may be contacted at alford@lmtribune.com or (208) 848-2208.

MADE BY US is possible thanks to our partners:

Help our communities thrive

buy local and Make a difference. Invest in the health of our local economy and the people whose livelihoods depend on it. Learn more at: MadeByUsNW.com


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Get more out of social media

MetroCreative

Social media has changed the world in myriad ways, and that impact is likely to grow in coming years. In its report titled “Social Media Trends to Watch in 2017,” the firm GlobalWebIndex found that nearly 60 percent of users of the popular smartphone instant messaging app WhatsApp used the app more than once per day. The same report revealed that more than 55 percent of Facebook users took to the popular social networking site more than once per day. Such figures illustrate the role that social media plays in the average person’s life while suggesting that the influence of social media remains considerable. Business owners know that thriving in the 21st century and beyond requires the utilization of social media to connect with prospective customers and promote products. But the ever-changing nature of social media can make it difficult

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for business owners to stay abreast of the latest trends. The following are a handful of ideas business owners can consider as they look to get more out of their social media presence.

· Periodically reassess your social media presence.

A platform that’s popular today might be outdated tomorrow. Such is the nature of social media. Business owners should make a point of periodically reassessing their social media presence to ensure they’re still connecting with existing customers and enticing new customers. Follow social media trends and be sure to create profiles on new platforms that you feel can help your business grow. In addition, make sure each of your social media profiles reflects where your business is today.

· Determine what’s working.

Just because there’s a new social media platform seemingly every day does not mean you need to create a new profile each day. If your business has a presence on various platforms, examine the performance of each platform, focusing on those that seem to be doing your business the most good. · Keep your message fresh. Even your most devoted followers will grow tired of your message if it stays the same for months on end. Create social media campaigns that routinely engage your followers so they’re excited to see your updates and get involved with your business. In addition, present your campaigns differently on each platform to make the most of each platform’s particular capabilities.

· Express your appreciation to your followers.

Social media is, by definition, social, so don’t forget to be sociable and thank your followers when they like a post or retweet a promotion. In addition, don’t hesitate to share a follower’s content if you find it valuable and insightful. Expressing your appreciation is a great way to build a loyal customer base, and such expressions of gratitude take just a few seconds. Social media has changed the way the world operates, and businesses can utilize social media’s vast influence to build a loyal customer base.


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Protect confidential information

MetroCreative

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espite a move toward a more digital and mobile workplace, a recent survey by Shred-it shows paper is here to stay, with most businesses reporting hard copies of documents will either increase or remain the same. As a result, it is critical that businesses protect their information in all forms while ensuring they have the correct policies in place. Three common practices routinely put businesses at risk of a security breach, so it’s imperative to avoid these common pitfalls. An awareness of these bad habits can help businesses protect themselves and their sensitive information. 1. Recycling paper in blue bins: Although the documents are ultimately recycled and destroyed, they are exposed while in the blue bin. A fraudster can easily remove assets from the bin and use the information for their own purposes. To keep your information

secure, use locked secure consoles. These will keep the information irretrievable and keep it secure until it is ready to be destroyed. 2. Leaving things on desks: Documents left on desks are not always secure, as anyone can easily come by and see confidential information. This exposes the information and puts you at risk of a security breach. It is wise to implement a clean desk policy that requires everyone to ensure that their desk is clear when they are away from it. 3. Only shredding documents that have clearly confidential information: This might be enough, but it is best to shred all documents if you want to guarantee that no information is compromised in any way. Shred-it suggests that you implement a Shred-it-All policy, which takes the guesswork out of what to shred and ensures your confidential information stays private.

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The right business location

MetroCreative

T

he right location can help business owners establish solid customer bases. Before opening their doors to the public, business owners must make a bevy of decisions, not the least of which is where the business will be located. A great location may not make a business, but a poor location can certainly break it. As a result, business owners must take their time when choosing a location for their businesses. The following are a few tips for business owners as they look for the right location for their businesses.

¡ Consider your potential neighbors.

Neighboring businesses can help or hinder a business. New businesses owners may not want to open their businesses where they figure to be surrounded by the competition, who may already have a well-established customer base, making it difficult for new businesses to gain their own footholds in the market. But a location where the surrounding businesses are complementary can make it easier for new businesses to develop a customer base.

¡ Consider your potential employees.

Unless a business figures to be especially small, owners are going to need employees, who will need to get to work each day. Look for an area that’s capable of providing potential employees. If your business is located in a remote area, you may have to pay workers more to cover the costs of their commutes, and that can stretch your budget. A location that’s accessible via public transportation is beneficial in various ways, making it

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easier for your employees to get to work, and keeping your labor costs down as a result, while simultaneously making your store more accessible to potential customers.

¡ Look into the safety and security of a neighborhood.

Crime rate should be considered before choosing a location for your business. Employees should feel safe getting to and from work each day, and customers should want to come to your location without worrying about their personal safety. In addition, business owners want to be sure their businesses are not targeted by criminals or vandals when they go home each night. A high crime rate also may cause business owners to pay more money to insure their businesses.

¡ Anticipate the potential for expansion.

Business owners must plan for the best and worst before opening their doors, and that’s something to consider when choosing a location for your business. If the business takes off, a location that allows for expansion can make the transition from a small startup to a larger, successful business that much easier. A location where space is especially tight may require moving, which can alienate a customer base you worked hard to establish, or require shifting some operations off-site, interrupting work flow, which can have a negative impact on customer relations. When anticipating expansion, it’s also important to anticipate the impact such expansion may have on your need for supplies. A location that’s in close proximity to suppliers can make it easier to handle expansion, while that expansion may prove more difficult if your suppliers are not nearby.

¡ Study the local laws.

When choosing a location for their businesses, business owners often know some work will need to be done on a building to make it business-ready. So it helps to understand local regulations that dictate what owners can or can’t do in a certain location, and whether the permission process is smooth or figures to bury business owners in red tape. Before choosing a location, study local laws regarding zoning, but speak to local business owners as well to get a feel for the process and to determine if a given location is worth the hassle of gaining all of the necessary permits to make a location your own.


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What is a business plan?

MetroCreative

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usinesses large and small can benefit from drafting business plans before beginning operations. A business plan is a description of a business’ projected future, and this document will spell out exactly what a business owner plans to do and how he or she will put that plan in motion. Forbes says that entrepreneurs can benefit from business plans because the process of developing them will help business owners understand which type of business he or she would like to create and the type and amount of funding and other resources that will be needed to get the business functioning. Although business plans may be optional, one instance in which they are often required is when entrepreneurs are seeking funding. That’s because lenders often require business plans to weigh the risks and benefits of investing in a potential business.

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· Executive summary

This is a synopsis of the entire plan with all of the essentials briefly discussed. Include the reasons why the business will be successful.

· Business description

In this section, entrepreneurs can provide a profile of the company. Information can include location, size, planned operations, and the target market.

· Industry analysis

Here business owners discuss the market in which the business will be competing, including how large the market is and whether or not there are any trends affecting this type of endeavor.

· Marketing, products and sales

In this portion of the plan, owners mention the products or services being offered. Strategies for branding, marketing and how the product/services will be sold also are included.

· Operations

The operations portion of the plan will detail the processes the business needs to address on a daily basis to be successful.

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In the business plan, entrepreneurs should also identify the personnel who will be helping to run the company, including why these people are qualified for the job.


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Business directory Bank

Commercial Real Estate

Printing Services

For a branch near you: 800-472-4292 www.communitybanknet.com

Discovery Real Estate 524 Bryden Ave., Lewiston 208-798-7822 LewistonClarkstonHomes.com

1628 Main Street, Lewiston, ID 83501 208-743-2922 printcraftprinting.net

Community Bank

Business Law Firm Hawley Troxell

Attorneys and Counselors 208-344-6000 hawleytroxell.com

Business Security Systems Fisher Systems, Inc.

Telecommunications, Alarms, and Security 2117 12th Ave, Lewiston (208) 746-1071 fishersystems.com

Fencing

Lucky Acres

208-746-1228 24974 Chukar Lane Lewiston, ID 83501 www.luckyacres.net WA# LUCKYAF859DC ID# RCE-20843

Financial Services Presnell Gage

Offices in Lewiston, Moscow, Pullman, Grangeville and Orofino presnellgage@presnellgage.com www.presnellgage.com

Carpet and Upholstery Cleaning The Carpet Guys

LC Valley 208-743-1691 Toll Free 888-743-1691

Commercial Lending Skyline Home Loans

1630 23rd Avenue, Ste. 201A Lewiston, ID 83501 208-298-4210 www.skylinehomeloans.com

Assist-2-Sell (Lewiston)

Assist-2-Sell (Clarkston)

Discovery Real Estate 508 Sycamore St., Clarkston 208-798-7822 LewistonClarkstonHomes.com

Century 21 Price Right 920 Main Street Lewiston, ID 83501 208-799-2100 www.21priceright.com

Century 21 Price Right

Your Commercial Connection Tami Meyers 509-552-9492 Gary Bergen 208-816-1750 www.21priceright.com

Coldwell Banker (Lewiston) 325 Main Street Lewiston, ID 83501 208-746-7400 www.cbtvalley.com

Printcraft Printing, Inc.

Technology & Payments VelocIT Business Solutions 330 Diagonal St. Clarkston, WA 99403 844-325-7770 509-254-2020 info@govelocit.com

Connect your business to

other businesses

Coldwell Banker (Moscow) 217 S Main Street Moscow, ID 83843 208-882-0800 www.cbtmoscow.com

Coldwell Banker (Pullman) 405 South Grand Avenue Pullman, WA 99163 509-334-0562 www.cbtpullman.com

Office & Home Furnishings Elegant Interiors

1313 Bridge St. Clarkston, WA 99403 509-758-8155

around the

region today!

Contact Doug Bauer to learn more about the B2B Magazine mailed straight to your customer every other month. Call 208.848.2269 today!


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Newly licensed businesses In Lewiston, Clarkston and the surrounding areas during December 2017-January 2018 Christina Clark’s Extravaganza- First Class Events, event 1229 Burrell Ave., Lewiston. Complete Suite Furniture, furniture store 139 Thain Road, Lewiston. Cutting Edge Salon by Amelia S. Lane, beauty salon & retail 142 Thain Road Suite A, Lewiston. Lewis Clark Credit Union, credit union 320 15th St., Lewiston. Trailersplus, retail sales- cargo/utility trailers and parts, repairs 3406 Hatwai Road, Lewiston. The Firing Edge by Robert J. Simpson, retail sales - firearms and sporting accessories, parts, ammo 525 Thain Road, Suite A, Lewiston.

Steven’s Handyman, handyman service- no structural work or work that needs permitting 909 15th St., Clarkston. Marble Magic Inc., construction- installation 699 Kube Road, Grangeville. Skone Irrigation Inc., agriculture irrigation, construction 2051 W First St., Warden, Wash. Schmidt & Son Construction, general contractor, 1545 Fifth St., Clarkston. Sammy’s Family Foods LLC, grocery store, gas station, deli 1401 13th St., Clarkston. Kate’s Cup Of Joe LLC by Joe Miller, drive thru coffee shop 810 Port Drive, Clarkston.

MOD Pizza, restaurant 600 21st St., Lewiston.

Grand Realty Inc by Andrew Phelps, real estate 903 D St., Lewiston.

Lashes by Donna, lash application, retail, education classes 618 D St., Suite E, Lewiston.

Gary Kazda Construction, remodeling and repairing homes 3021 Tamarack Drive, Lewiston.

Kodiak Coffee Co., food and retail sales, coffee, sandwiches, candy, gifts 1702 21st St., Suite 114, Lewiston.

Country Financial, finance and insurance 2332 Nez Perce Drive, Lewiston.

The Floor Guy Inc., construction- flooring contractor 1437 Grelle Ave., Lewiston. Black Coffee, mobile coffee cart 513 Main St., Apt. 203, Lewiston. McHargue Ranch, interstate trucking company 602 Lapwai Road, Lewiston. Skyline Ess LLC, construction, eifs, stucco, cultured stone 631 Preston Ave., Lewiston. Terra Security Consulting, environmental consulting, environmental recreation- private lands only 916 Cedar Ave., Lewiston.

Autozone No. 5014 238 Thain Road, Lewiston. Rockwood Clinics, P.S., medical services 415 Sixth St., Lewiston. Jimmy Johns, restaurant 719 21st St., Suite 1, Lewiston. Plush Beauty Bar 844 Main St,. Lewiston. Confluence Appraisals, residential appraisal services 103 Canyon Greens Court, Lewiston. Quality Electric Service, contractor 1418 Birch Ave., Lewiston.


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BUSINESS TO BUSINESS

P. Kay Metal LLC, manufacturing 152 Southport Ave., Lewiston. Warren Construction LLC, contractor 1713½ Powers Ave., Lewiston. Hells Canyon Specialties, construction 223 Prospect Ave., Lewiston.

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Just How Fast Detail & Repair LLC by Joseph Forgue, auto detail and classic auto repair 1364 Bridge St., Clarkston. Jackson Hewitt Tax Service, Jay Benge, tax return/ preparation 306 Fifth St., Clarkston.

JC Digital Marketing, website marketing 314 11th St., Lewiston.

BBQ Shak by Amelia Cochran, food services, barbecue, Philippine foods, catering and concessions 160 Ninth St., Clarkston.

Coleman Metal Works LLC, retail 725 Warner Ave., Lewiston.

Taco Bell No. 032590, fast food 450 Bridge St., Clarkston.

Cheri Clark, author 728 Warner Ave., Lewiston.

Seaport Used Cars by Jack Milsap, used car and truck sales 1030 Bridge St., Clarkston.

PB&J Documentation, construction documentation services 917 14th St., Lewiston.

Dave Vincent Construction, building, remodeling 1334 29th St., Lewiston.

Cascade Fire Protection Co., sprinkler installations 5104 W. Brinkley Road, Kennewick.

BNB Construction by Steven Bellavance, construction 1510 Warner Ave., Lewiston.

Dynamic Real Estate Solutions LLC, property management 601 Third St. No. 514, Clarkston.

Fortney Construction, general contractor P.O. Box 1605 Lewiston.

Gem State Roofing 417 E. Remington St., Boise.

Clearwater Traffic Control LLC by Sharon Albright, traffic control, flagging, pilot PO Box 603 Lewiston.

Green Apple LLC, contractor 108 Appleford Drive, Asotin. Osprey Exterior Renovations LLC, residential renovations 220 E. Fifth St., Unit 9849, Moscow. Tondervold Custom Construction Inc., contractor 220 Boulder Drive, Orofino. D&D Auto Dealers by David Ackerland, selling used cars 423 Diagonal Clarkston. Cosmetic Boutique & Design DBA Greystone by Sarah Tatsey, hair salon that also provides services for permanent cosmetics, tattoos and piercing, retail sales also 930 Sixth St., Clarkston. Hawkins And Hardy Ink Designs LLC, tattoo & piercing shop 525 10th St., Clarkston. Danelle McGill Massage, therapeutic massage therapy 744 Fifth St., Clarkston.

North American Comm Const LP by Lynn Dunlap, commercial general construction contractor 115577 Goodnight Lane Dallas, Texas. Performance Contracting Inc. by Suzanne McNair, acoustical work 11145 Thompson Ave., Lenexa, Kan.

Presnell Gage is Celebrating 67 Years in Business.

Thank You for Your Support! Five Convenient Locations

Orofino Office Lewiston Office Pullman Office

216 Johnson Ave. (208) 476-3012

1216 Idaho St. (208) 746-8281

Grangeville Office

www.presnellgage.com

109 S Mill St. (208)983-1254

1230 SE Bishop Blvd. (509) 332-6541

Moscow Office

609 S Washington St., Ste. 202 (208) 882-2211


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