NYS spearheads largest multistate settlement with JUUL

By Kendall Luther asst. news editor

New York state will receive $112.7 million to support underage vaping abatement programs across the state after fi nalizing a multistate settlement with JUUL Labs Inc.

JUUL agreed to pay $462 million over eight years to six states, including New York, and the District of Colum- bia, after claims of unlawful marketing of addictive products to minors, according to an April 12 press release from the O ce of the New York State Attorney General. The agreement will also impose restrictions on JUUL’s sales and marketing abilities in hopes of reducing youth vaping.

“Too many young New Yorkers are struggling to quit vaping and there is no doubt that JUUL played a central role in the nationwide vaping epidemic,” New York Attorney General Letitia James said in the release. “Today’s agreement will help young New Yorkers put their vapes down for good and ensure that future generations understand the harms of vaping.”

The lawsuit alleged that JUUL, along with executives James Monsees and Adam Bowen, took part in deceptive and false advertising, fraud and illegality and selling tobacco products to minors.

The multi-state agreement will restrict JUUL’s business sales and marketing abilities, including restrictions on youth-targeted marketing, the amount of online and retail purchases an individual can make and JUUL pod samples in stores, NYAG Deputy Press Secretary Halimah Elmariah wrote in an email to The

Daily Orange.

“There will be stricter regulations on JUUL to prevent young adults from getting their hands on the products,” Elmariah said.

Concerns around e-cigarettes and vape products have also been prevalent in central New York. Specifically, alongside a letter to the FDA encouraging removal see leo page 10 see e-cigs page8

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CULTURE

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OPINION

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SPORTS

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