COBA/Select Sires Names Chris Sigurdson General Manager

Chris Sigurdson

Columbus, Ohio - COBA/Select Sires Board President, Chad Steinberger, is pleased to announce that Chris Sigurdson of Sartell, Minnesota has accepted the role of general manager/CEO. “Sigurdson has been leading the growth of Minnesota/ Select Sires Coop, Inc. since August 2008. He brings a wealth of industry background along with an exciting plan for growth and innovation to the cooperative. His federation leadership and experience will be an asset to COBA/Select Sires,” says Steinberger.

Sigurdson will lead both cooperatives after Duane Logan, retiring general manager of COBA/Select Sires, finishes his term at the end of the year as the fifth manager in COBA’s 75-year history. Sigurdson along with COBA/Select Sires’ board of directors are looking forward to utilizing the outstanding staff between both cooperatives to serve members in all of the service territories. They are developing a plan to share resources to maximize service to member-owner-customers while effectively using the talents of the staff for both cooperatives. He looks forward to exploring areas such as business systems, marketing, communications, key account management, semen availability, sales development, strategic concepts and support services as possible areas of collaboration.

Serving over 13 years as the Minnesota Select Sires general manager, Sigurdson is no stranger to the Select Sires federation staff and employees. “His previous service with another artificial insemination company as well as an advanced reproductive technologies company provide great background to potential areas of growth for both cooperatives,” according to Steinberger.