The Pulsator - Fall 2021 by Dairy Agenda Today

the FAll 2021

HOLSTEIN SIRES

14HO14226 7HO14454 14HO14169 7HO14333 7HO14250 7HO14229 14HO14220 14HO13666 7HO12821 7HO13454 14HO7770 7HO12659 7HO14110 7HO14161 7HO12421

ROME LIONEL SOPRANO FUTURE LEGACY TAHITI RIVETING DELROY EVEREST ROCKETFIRE HELIX PASSAT RAZZLE HIGH CARD MILLINGTON

JERSEY SIRES

7JE1630 14JE769 7JE1570 7JE1628 7JE1614 7JE5041 7JE1474

KESTREL-P JX STONEY {3} JX STEPH {3}-P AMP SHOCKER JX TRIUMPH {5} SALSA-P

CROSSBRED SIRE

7XD5 TIGERWOODS

NM$

%Rel

CM$

CFP

%Rel

944 936 921 913 910 907 881 860 858 826 825 818 816 816 812

84 83 89 86 86 83 85 90 93 89 94 92 84 85 93

961 936 922 923 927 911 898 873 873 829 830 820 814 824 824

138 177 149 140 101 141 92 129 146 134 183 110 132 98 143

93 92 98 96 96 92 94 99 99 98 99 99 94 94 99

NM$

%Rel

CM$

CFP

%Rel

649 560 514 461 454 449 442

88 94 95 91 88 95 89

642 578 518 471 461 446 449

123 99 92 66 80 120 93

94 99 99 97 93 98 94

NM$

%Rel

CM$

CFP

%Rel

842

840

198

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Dairy Agenda Today and Dairy Agenda Today Associates are Proud and Honored to have been awarded the following placings in the

2021 LIVESTOCK PUBLICATIONS COUNCIL CONTEST 1st PLACE MISC. WRITING Dairy Agenda Today Editor - Melissa Hart

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Vol. 52, No 4- 2021 Missouri Holstein Association President Ryan Bilyeu Vice President Scott Wilson Secretary/Treasurer Jodi Wright Director at Large John Schoen Junior Advisors Shannon Kleiboeker Katie Wantland 417-743-2921 • jwright@missouriholstein.com missouriholstein.com Missouri Jersey Association President Doug Thomas Vice President Ryan Gettle Secretary/ Treasurer Diane Gettle 417-880-8999 • dmgettle@yahoo.com Missouri Guernsey Association President Kenlee Calvin Secretary/Treasurer Cindy Wilson 417-388-0185 Missouri Brown Swiss Association President Adrian Buff Vice president Stephanie Bos Secretary/treasurer Karla Grimm 417-543-6809 Missouri Ayrshire Association President Karen Coleman Vice President Brent Unnasch Secretary Chuck Scoon Treasurer Jeff Jensen 319-230-6002 • karayrayrshires@gmail.com

6 10 12 14 15-16 17 19 20 21 28 31

MO Dairy Staying Power Missouri State Fair Pictures Ozark Empire Fair Results Missouri State Fair Results CMissouri Holstein News Feeding in 2021 Junior Holstein News Classification The Way to our Heart is Milk Holstein Tri-Star Production Leaders

Missouri Shorthorn Association President Sam Crawford Vice President Scott Gardner Secretary/Treasurer Sally Burd 417-839-7002 • sallyburd@yahoo.com Missouri Dairy Chairman Tom Oelrichs Vice Chairman Alfred Brandt Secretary Sean Cornelius Treasurer Mark Fellwock MO Dairy Education Director Reagan Bluel Board Members Norris Sloan, SE District Scott Maples, SW District Bernie Van Dalfsen, SW District Rick Scheer, Central District Sally Burd, Associate (417) 772-4231 • reagan@modairy.org modairy.org

Ridge View HS Lynzi, Ayrshire, owned by Tyson Droste. At Missouri State Fair this year she was 1st Fall Yearling of Jr. and Open Show, Jr. Champion of the Open, Honorable Mention of the Jr. Show. She was also Honorable Mention All American Fall Calf, 2020.

The content of this magazine has been produced with utmost integrity. However, we do not assume responsibility for errors or ommissions. No reproduction of material is allowed in any form without the permissions of the Pulsator Magazine.

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We hope everyone has had a great summer and managed to stay cool. For many around the state, Summer is the season for cattle shows. In this issue we celebrate the youth and adults that participated in them. It has been great to get out and see a large number of youth and the animals they have been working with. It goes to show there is still a large interest in the dairy industry and Missouri is full of quality dairy animals of all breeds. This issue of the Pulsator marks the start of our second year in print. We feel that even in just 4 issues we have grown tremendously in our ability and appreciate your patience as we continue to learn and grow. Your feedback has meant the world to us and we have been happy to hear that so many are enjoying our publication. Our biggest obstacle over the past year was without a doubt mailing issues. This was out of our control and we apologize for any delay that you may have experienced. We know that we are not alone in this, as many publications across the country are experiencing some of the same delays. We are taking steps to make sure that each future issue is received as quickly as possible. Thank you for your understanding on this matter. I would also like to take another moment to thank our advertisers. Without them and their support, this publication would not be possible. Thanks Again,

CALENDAR SEPTEMBER 28 - Oct. 2 World Dairy Expo, Madison, WI OCTOBER

8- NEMO Registered Holstein Production Sale, Memphis, MO 31- Missouri Dairy Hall of Honors Nominations Due

NOVEMBER

1-MO Holstein Distinguished Service Award Nominations Due 6-9 Naile, Louisville, KY 10- Midstates Deadline-Cow of the Year 15- Noon: SC District Meeting Evening: SE District Meeting 16- Noon: NE Central Ditrict Meeting Evening: NW District Meeting 17- Noon: WC District Meeting 18- Noon: SW Districting Meeting 20 -Pulsator Deadline-Cow of the Year Nomination

JANUARY

20-22 Missouri Dairy Expo, Springfield, MO

the Pulsator

STAYING POWER

SLJ AJ Weijah EX91

With granddaughter Maelee Clark President’s Trophy Hilmar Cheese Trophy National Youth Production

I recently visited my friend George Lee Hays near Tiff City, Missouri and drove down the very rough, unpaved state line road to get there. George lives on the Oklahoma side of the road and his daughter Crystal Clark lives on the Missouri side and it was in her kitchen where we met for a great meal and the following interview.

Q: When did you start state line jersey farm? A: Our parents milked grade holsteins and when my sister Carolyn and I wanted to join 4-H, we wanted jersey calves and bought a pair from Paul Harber (Formal National Jersey Director) for $75 and $125 each. This was in 1969. Q: Fifty something years later, your herd has won nearly every accolade and award out there. How have you managed this kind of “staying power?” A: Good health, luck, and I have always milked my own cows. Seems like everyone who wants to be a dairy farmer doesn’t want to milk cows these days.

equipment. My big expenditures are for fertilizer and weed control… also seed, feed, things that offer a return on investment. Q: Tell me about your herd? A: I milk around 80 cows and since I am the one milking them, I want them to be nice looking. So, I breed for type and I feed for production. I only use proven AI bulls, no young sires and no JX look. Also, I never look at a bull’s milk production index. I don’t care about the numbers. Q: and it works? A: Yes, my cows milk great and I like the way they look and the kids have some to show. It works. I feed for milk production and cull the cows that need it Q: You currently have an excellent 91 cow who is this year’s president’s cup winner, Hilmar Cheese Award Winner, and National Youth Production Winner. You’ve won these awards before with this same cow and others. As well, the leading lifetime production award (2x), and the Joe P. Eves award at the All American (2x) A: Yes, we’ve been blessed with great cow families that just keep getting better. The kids and grandkids have won few shows, with holsteins and jerseys. It’s been a good run. Take care of your cows and they will take care of you. Q: You are nearing the age of 65. Any retirement plans on the horizon? A: No, I’m just going to keep on milking until I drop dead in the milking parlor. That way Crystal and her brother, Brandon will have to sell the cows and I’ll never have to see them go down the road on trailers.

Q: You don’t get much time off from work then. A: No, but that’s how I do it. I do all the milking, and herd care. I see everything first hand. I’m always there.

I Hope that’s not anytime soon George. Thank you for taking the time for this interview and keep up the great work.

Q: How have you survived financially during so many lean years? A: Back when we had good years, I put money aside for the future in case times got hard, and I don’t spend much. I drive old vehicles and

-Paul Kruse, “Dairy Cattle Enthusiast”

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Ozark Empire Fair Results Junior Show

Open Show

Ayrshire

Judge: Stephanie Aves-Schroeder, Lancaster, WI Grand Champion Old Bankston LB Cosmoplitan-ET, Sawyer Hill Reserve Grand Champion Old-N-LazyPBR Mistletoe-ET, Savanna Semrad

Judge: Delbert Yoder, West Salem, OH Grand Champion JSB Acres Coors Josie, Bobby Bruffey Reserve Grand Champion GF Thunder Aruba Aloha, Stephanie Miller

Junior Champion Old-N-LazyPBR Mistletoe-ET, Savanna Semrad Reserve Junior Champion Stil-Dreamn FreeBeerbe, Teagan Hardy

Junior Champion Stil-Dreamn FreeBeerbe, Teagan Hardy Reserve Junior Champion C-Of-O Reagan Nataleigh, College of the Ozarks

Brown Swiss

Junior Champion Knapp Bose Aftermath, Molly Archer Reserve Junior Champion NB Ringo Dory, Abigail Conner

Junior Champion Top Acres Lega Wizee, Grant Groves Reserve Junior Champion Knapp Bose Aftermath, Molly Archer

Guernsey

Junior Champion Knapps Shotgun Tambi Kiss, Ava Andrews Reserve Junior Champion Dix-Lee Flynn Pumpkin Spice, Whitney Yerina

Junior Champion Dix-Lee Flynn Pumpkin Spice, Whitney Yerina Reserve Junior Champion Cartwright’s Drone Cookie, Yates Cartwright

Grand Champion Groves View Carter Teardrop, Grant Groves Reserve Grand Champion Round Hill Cadence Wacha ETV, Gunner Copeland

Grand Champion Springhill Kojack Uno-ETV, Faith Ling Reserve Grand Champion Dix-Lee Method Journey, Whitney Yerina

Holstein

Grand Champion Ratliff Atwood Jaguar-ET, Taylor Whitehead Reserve Grand Champion Erbacres HP Delana-ET, Grant Groves Junior Champion Graber Warrior Chili-Red-ET, Samantha Justice Reserve Junior Champion Paulinn D Back Mauve, Maelee Clark

Jersey

Grand Champion SLJ Fizz Dolly, Treasure Clark Reserve Grand Champion Kilgus Fireman Aria, Treasure Clark Junior Champion Stoney Point Andreas Trinity, Taylor Whitehead Reserve Junior Champion Esperanza Vihanna, Maelee Clark

Milking Shorthorn

Grand Champion Voskamp Liriano Champ EXP, Reagan Voskamp Reserve Grand Champion Hard Core Dutch Sprint EXP-ET, Paisley Crawford Junior Champion Heavenly Pecan, Savanna Semrad Reserve Junior Champion Conner Justice Sirius, Cade Conner

the Pulsator

Grand Champion Groves View Carter Teardrop, Grant Groves Reserve Grand Champion GF Thunder Aruba Aloha

Grand Champion Springhill Kojack Uno-ETV, Faith Ling Reserve Grand Champion Dix-Lee Method Journey, Whitney Yernia

Holstein

Grand Champion Golden-Oaks Rayna-Red, Lora Wright Reserve Grand Champion Robthom Camana Rooney, Robthom Farms Junior Champion Graber Warrior Chili-RED-ET, Samantha Justice Reserve Junior Champion Wrightvale Doorman Revolver, Blake Wright

Jersey

Grand Champion Ratliff Ladd Vicki, Christy Ratliff Reserve Grand Champion Jax by-Jenn Tequila Merry, Caleb Peterson Junior Champion Esperanza Vihanna, Maelee Clark Reserve Junior Champion Ratliff Lo LaLaLa Dancer, Christy Ratliff

Milking Shorthorn

Grand Champion Voskamp Liriano Champ EXP, Reagan Voskamp Reserve Grand Champion Hare Core Dutch Sprint EXP E, Paisley Crawford Junior Champion Connerrzstartrackstormy, Caden Conner Reserve Junior Champion Aragorn Air Brush, David Day

Missouri State Fair holstein OPEN show August 20-22, 2021

Spring Heifer Calf 1 C-Hill-Top Warrior Velveeta, Mark & Gwen Chamberlin 2 *1 Mi-Wil Analyst Destiny-Red, Colton Kleiboeker 3 *2 SL - Maples Rager 55, Jared Parrigon 4 *3 Char-Land Heisenberg Pfizer, Case Melzer Winter Heifer Calf 1 ram-Elle Summerfest Paige, Chase Eilenstine 2 J-Lean Casanova Dawn, Jessilyn McLean 3 *1 JL-KEL-Land SD Fiddlesticks, Lila Wantland 4 *2 Groves-VU Charisma Leisure, Kason Wilson 5 Toecky Cheers Sombra, Tom Durst 6 *3 C-Hill-Top Warrior Luna-Red, David Melzer 7 *4 C-Hill-Top Warrior Lily-Red, Case Melzer 8 Groves-Vu Altitude Blush, Jessilyn McLean 9 *5 C-Hill-Top Beemer Brittle, Molly Melzer Fall Heifer Calf 1 *1 Graber Warrior Chili-Red-ET, Samantha Justice 2 *2 Shatto Warrior Chelvi-Red, Whitney Yerina 3C-OF-O Artist Amarillo, College of the Ozarks 4 C-OF-O J Artist Tris - ET, College of the Ozarks 5 MS Mi-Wil Jordy Maserati-Red, Scott Wilson 6 *3 View-Haven Duke MayBelle, Brady Vedder 7 *4 Char-Land Butler Fame, David Melzer 8 *5 Char-Land Butler Princess, Molly Melzer 9 *6 Char-Land Bradnick Gail, Case Melzer 10 *7 View-Haven Rager Luna - Red, Maria Vedder Summer Yearling Heifer 1 *1 Oak Ridge K Calva Sunshine, Lila Wantland 2 *2 S&K-Vale Warrior Raisin RC, Samantha Justice 3 *3 Radine Backflip D Yadi, Sophia Geppert 4 *4 Parrdari KT8028 2067, Emma Parrigon 1 Toecky Duetta Cheers, Becky Durst 2 Char-Land Parison Paisley, Gretchen Dickerson Winter Yearling Heifer 1 *1 Borderview 659 Avalanche-ET, Blake Wright 2 *2 Radine Backflip Soarin, Sophia Geppert Fall Yearling Heifer 1 *1 Mi-Wil Cheers to Cherry-RED, Colton & Cobie Kleiboeker 2 C-OF-O D-Back Mango Splash, College of the Ozarks 3 Toecky Impression Gabrilla, Becky Durst 4 Esperanze CC Mandy, Ellie Wantland 5 J-Lean Epic Dorian, Jessilyn McLean 6 *2 View-Haven RGR Lavender-Red, Michael Vedder Junior Champion Female Graber Warrior Chili-Red-ET, Samantha Justice Reserve Junior Champion Female Borderview 659 Avalanche-ET, Blake Wright Hmention Jr Champion Female Shatto Warrior Chelvi-Red, Whitney Yerina Junior Best 3 Females 1College of the Ozarks 2 Tom & Becky Durst 3 Crystal Chamberlin Dry 3 & 4-Year-Old Cow 1 U-Mo Loveman Maise Jessilyn McLean Junior 2-Year-Old Cow 1 *1Red Carpet Door County - ET, Blake Wright 2 C-OF-O Tatoo Buttercup, College of the Ozarks Senior 2-Year-Old Cow 1 Toecky Byway Marlena,Tom Durst 2C-OF-O Undenied Royal, College of the Ozarks 3 *1Char-Land SS Deuce Acorn, Adeline Dickerson 4 *2 View-Haven Supersire Shelly, Brady Vedder 5 *3 Char-Land Lucky Josie, Molly Melzer

Jr 3-Year-Old Cow 1 Toecky Anna-Dice Pety, Crissy Durst 2 *2 View-Haven Mayflower Lotus, Michael Vedder Sr 3-Year-Old Cow 1 Toecky Brokaw Stockings, Candy Durst 2 C-OF-O BEEMER ASHER ET, College of the Ozarks 3 Gat-Dix Dback Mary, Diesel Dixon 4 *1 View-Haven Roland Dolly, Brady Vedder 5 Gat-Dix Dback Holiday, Jessilyn McLean Intermediate Champion Female Toecky Anna-Dice Pety Crissy Durst Reserve Intermediate Champion Female Red Carpet Door County - ET, Blake Wright Hmenton Int Champion Toecky Byway Marlena, Tom Durst 4-Year-Old Cow 1 Golden Oaks Rayna-Red, Lora Wright 2 View-Haven Elvis Carli, Vedder Dairy 3 *1 View-Haven Anv Cinnamon - Red, Maria Vedder Aged Cow 1 J-Lean Platte Ducky-Red, Jessilyn McLean 2 View-Haven Trak Lucky-TW, Michael Vedder Senior Champion Female Golden Oaks Rayna-Red, Lora Wright Reserve Senior Champion Female J-Lean Platte Ducky-Red, Jessilyn McLean HM Sr Champion Female View-Haven Trak Lucky-TW, Michael Vedder Grand Champion Female Toecky Anna-Dice Pety, Crissy Durst Reserve Grand Champion Female Red Carpet Door County - ET, Blake Wright Hmention Grand Champion Female Golden Oaks Rayna-Red, Lora Wright Best 3 Females 1 Tom Durst 2 College of the Ozarks 3 Michael Vedder Best 3 Females 4 Maria Vedder 5 Brady Vedder Produce of Dam 1 Amarillo/Asher, College of the Ozarks 2 Lucky/Lotas/Lavendar, Michael Vedder 3 Dorian/Dawn, Jessilyn McLean Daughter-Dam 1Ducky/Dorian, Jessilyn McLean 2 Lucky/Lotas, Michael Vedder 3 Luna/Cinnamon, Maria Vedder Breeders Herd 1Tom Durst 2College of the Ozarks

other breeds open champions

All Other Breeds

Junior Champion Female Ridge View HS Lynzi, Tyson Droste Reserve Junior Champion Female Ridge-View Champ Dixie, Tyson Droste Intermediate Champion Female Ridge View Twister Rascal, Ashlyn Laws Reserve Intermediate Champion Female Voskamp Liriano Champ EP, Reagan Voskamp Senior & Grand Champion Female Ridge View Burdette Jazzy, Tyson Droste Reserve Senior & Res Grand Champion Female Stil-Dreamn Vicking Chateau-ET, Jessica Dixon

Brown Swiss

Junior Champion Female Knapp Bose Aftermath, Molly Archer Reserve Junior Champion Female Diehls Sean Jade, Michael Diehl Intermediate & Grand Champion Female Wittspride Hosanna Hallow, James DeFreece

Guernsey

Junior Champion Female Dix-Lee Flynn Lupine, Whitney Yerina Reserve Junior Champion Golden Ozark Copper Ava, Cindy Wilson Intermediate & Grand Champion Female Dix-Lee Method Journey, Whitney Yerina Reserve Intermediate Female Highway View Natural Posey, Gretchen Dickerson Senior Champion & Res. Grand Female Dix-Lee Lonestar Faylene, Whitney Yerina Reserve Senior Champion Female Dix-Lee Royce Jayjay, Whitney Yerina

Jersey

Junior Champion Female Ratliff Fizz Brilliance - ET, Raylee & Ellery Couch Reserve Junior Champion Female Kash-In Magician Backflip-ET, Grant Dohle Intermediate Champion Female Lyon embark Parker of Starstruck, Grant Dohle Reserve Intermediate Champion Female TJF Fizz Mame 1391, Lila Wantland & Harper VanZyverden Senior & Grand Champion Female Royalty Ridge Fire Fiancee, Grant Dohle Reserve Senior & Res. Grand Champion Female Bama Treasures TT of StarStruck, Grant Dohle

Premier Breeder Vedder Dairy Premier Exhibitor Vedder Dairy Herdsman Archer Dairy * Dictates Junior Placing

continued on next page the Pulsator

Missouri State Fair 4-H and FFA Youth show champions

4-H Judging contest

Top Seniors

1st Whitney Yerina 2nd Logan Archer 3rd Lila Wantland 4th Molly Archer 5th Libby Shaver

Dairy Cattle Steer 4-H Champion Heavy Weight-Heart,Evan Schaefer Reserve Champion Light Weight-Drake Bloss

All Other Breeds

Junior Champion Female Stil-Dreamn Freebeerbe, Teagan Hardy Overall Reserve Junior Female Ridge-View Champ Dixie, Tyson Droste

Top Intermediates

Overall Grand Champion Female Ridge View Twister Rascal, Ashlyn Laws Overall Reserve Grand Champion Female Old-N-Lazy Gentle Wiggle-ET, Emma Coleman

1st Sophia Geppert 2nd Sammi Justice 3rd Tyson Droste 4th Colton Nisbett 5th Raylee Couch

Brown Swiss

Overall Junior Champion Female Knapp Bose Aftermath, Molly Archer Overall Reserve Junior Female Parrigon Dynamite 47, Jared Parrigon Overall Grand Champion Female Wittspride Hosanna Hallow, James DeFreece Overall Reserve Grand Champion Female SS Debs 1019, Logan & Molly Archer

Top Juniors

1st Harper VanZyverden 2nd Emma Coleman 3rd David Melzer 4th Ellery Couch 5th Diesel Dixon

Guernsey

Overall Junior Champion Female Dix-Lee Flynn Pumpkin Spice, Whitney Yerina Overall Reserve Junior Champion Female Dix-Lee Flynn Lupine, Whitney Yerina Overall Grand Champion Female Dix-Lee Method Journey, Whitney Yerina Overall Reserve Grand Champion Female Dix-Lee Lonestar Faylene, Whitney Yerina

Holstein

Holstein 3-yr-old futurity-Missouri State Fair

Overall Junior Champion Female Graber Warrior Chili-Red-ET, Samantha Justice Overall Reserve Junior Champion Female Borderview 659 Avalanche-ET, Blake Wright Overall Grand Champion Female Char-Land SS Deuce Acorn, Adeline Dickerson Overall Reserve Grand Champion Female J-Lean Platte Ducky-Red, Jessilyn McLean

Jersey

Overall Junior Champion Female Ratliff Rockstar Bandi-ET, Raylee & Ellery Couch Overall Reserve Junior Champion Female Woodruffs Mr Swagger Sway, Harper VanZyverden & Lila Wantland Overall Grand Champion Female Royalty Ridge Fire Fiancee, Grant Dohle and Addison Goldenberg Overall Reserve Grand Champion Female Bama Treasures TT of StarStruck, Grant Dohle

1st Place Production Toecky Brokaw Stockings, Candy Durst 1st Place Toecky Anna-Dice Petty, Crissy Durst 2nd Place Toecky Brokaw Stockings, Candy Durst 3rd Place C-OF-O Beemer Asher-ET, College of the Ozarks 1st Place Junior Gat-Dix Dback Mary, Diesel Dixon

Supreme Overall Heifer

Graber Warrior Chili-Red-ET, Samantha Justice

Supreme Overall Cow

Dix-Lee Method Journey, Whitney Yerina 16

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Missouri Holstein Association 2021 Missouri Cow of the Year Nominate in the Pulsator or Mid-States

Time to nominate cows for the 2021 award! Rules for nomination below. This is open to any adult or junior member! Animal must be bred, owned and be alive January 1 of the year nominated. The advertisement must be in any one of the four issues of Mid-States Holstein News or the Pulsator Magazine. The advertisement must indicate nomination for Cow of the Year and may be nominated w/or w/out photos. Pulsator Deadline: Nov. 20 Midstates Deadline: Nov. 10 Nominate the animal at your farm that is your Cow of the Year!

Missouri Dairy Hall of Honors Nominations Due! DUE OCTOBER 31, 2021

For more information contact: Joe Horner 573.882.9339 hornerj@missouri.edu. missouridairyhallofhonors.com

Nominations accepted for: Distinguished Dairy Cattle Breeder, Dairy Leadership Award, Meritorious Service Award, Pioneer Dairy Leader

MO Holstein Distinguished Service Award DUE NOVEMBER 1! The Distinguished Service Award is bestowed upon a living current or former member, who in the opinion of the Missouri Holstein Association, has rendered outstanding and unselfish service for many years and thereby has made a notable contribution to the advancement of the Holstein breed in Missouri. Nominee may be a living or deceased member and will be selected by an anonymous panel appointed by the president. Nomination forms available by emailing jwright@missouriholstein.com and accompanied by one letter of support.

State District Meetings

N I E T HOLS DAY FIELD The Missouri Holstein Field Day was held Saturday, June 26 at Valley View Farms owned and operated by Nathaniel and Rose Graber of LaRussell, Missouri. We had a wonderful day that started out rainy but turned out great as the weather cleared and it was very mild. We had some great sponsors that all of our attendees were able to visit with. Graber's facilities were a main feature of the day. Nathaniel shared about how they decided to build a tie-stall barn and what feature cow families they are working with. The Mayo stall mats were demonstrated as well. Nathaniel performed the egg test on the mats. Cow families that the family is working with include Ashlyn, Redmarker Desire, Redrose and Missouri's Radine Goldwyn Model. Dry cow and heifer pastures were also available for viewing. Purina Farms was our main sponsor for the day featuring Dr. Kevin Dill speaking on how to make sound 'Economic Decisions in Dairy Rations and Management during High Feed Prices.' Dr. Dill touched on many aspects of feed efficiencies and highlighted the roasted soybeans that Clark Farm Products was demonstrating with the farm bean roaster in the background. The day was rounded out with a fabulous meal sponsored by Purina of pulled pork and homemade ice cream and a variety of pies. A special thanks goes to all of our sponsors for providing a variety of door prizes for the attendees. There were even some guessing jars for the youth and adults. A wonderful day was had by everyone who attended and special thanks to the Graber family for an informative day! Thank you to everyone who was able to attend and enjoy a featured dairy in Southwest Missouri.

It’s that time of year again. Be sure to watch for information from your district for time & location details. Mark your calendar below with the date. This is a great time of fellowship & to receive district, state, junior, and national information. Please try to attend! Monday, Nov. 15 – Noon: SC District Meeting Monday, Nov. 15 – Evening: SE District Meeting Tuesday, Nov. 16 – Noon: NE Central District Meeting Tuesday, Nov. 16 – Evening: NW District Meeting Wednesday, Nov. 17 – Noon: WC District Meeting Thursday, Nov. 18 – Noon: SW District Meeting

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Feeding in 2021

ver the last 12 months, corn and soybeans pricing have run up to what could be some of the highest in history. The average costs of ground corn can be anywhere from $250 to $300 a ton. Soybean meal averages $450 to $500 a ton which has not been uncommon with the unknown carryover changing with every new government crop report. When looking back at 2012, $8.31 was the top on corn and soybean meal hit $600.00 a ton for a while. This was a bit easier to comprehend, because of the drought that had stricken many areas. Here in 2021, weather has factored in to prices but mostly it’s our export demand that has hit record levels. This leaves the feed manufacturers no choice but to bid up to get raw ingredients. Years like these force producers to pay higher feed prices or look to other options. The livestock producers of this country are getting hit as hard as ever but some wouldn’t know it because doesn’t always make the news like other parts of agricultural commodities. This brings up the question, Are there any other feeding options for livestock producers? Not every dairy can benefit from the suggestions I will be making, but don’t be afraid to research and think outside of the box on feeding options. Anything can be fed, if you can mix it. Just be sure to have a nutritionist who can balance it, locate these alternative feeds and get it all to work together for your specific operation. Grocery store waste is a good place to start. Vegetables and fruit supply have feed value. There are companies that collect this waste every week from grocery chains as a service to them. They have a value and price usually includes delivery. The product is often cleaned of any packaging and can be dumped directly at your feeding site. This is one way to remove some other much higher feeds and also has the advantage of increasing dry matter intake in hot weather. Your only drawback is the time is shorter on feeding before the vegetables and fruit spoil in hot weather.

The feeding of calves is one of the costliest of cattle groups to feed, but you can’t short cut the future cows as youngsters. The milk of choice for years was milk replacer, but it is not the best economical option anymore. The use of waste milk from treated cows can really help the bottom line quickly. Every dairy has some treated cows or shall we say need to be treated or culled. The milk can be pasteurized in a self-contained unit that will usually be paid for quickly and your calf feeders will thank you also! The boost in overall quality of the milk you ship by lowering your SCC can also pay off in quality bonuses. The starter feed for calves is an area that should not be compromised. Don’t attempt to feed calves under 4 months feed byproducts. It is just too soon for them. My last suggestion is to keep an open mind to any feeds available. First, educate yourselves on the limitations and side effects of each product. If things only come in large loads and your herd is small, look to your neighbors’ operations. Could you possibly split a 25-ton load with a beef operation or another dairy nearby? There needs to be more of this if any kind of small or medium operation will survive these times. It leads to more creative works between possible corn planting, haymaking or silage harvesting. The equipment will never get cheaper and cooperation between operations may be key. My thoughts on surviving the times.

by John Schoen

Wet feeds can often be a good buy and another alternative. They often have lower costs since time is not spent drying them down completely. Brewers grain feed has been fed as long as civilization has been making beer. Wet gluten and others can usually be delivered like any other feed on a dump trailer. It can always replace some corn grain and or soybean meals and possibly replace or enhance your forages. Another possible wet feed is cottage cheese waste water from a dairy plant. This is usually hauled in a tanker and you must be set up to handle it in tanks, and pump it out to a TMR mixer. I would suggest you get a sample run at the lab, as nutrients can vary due to possible water removal. This makes it more concentrated. My experience has been to feed 10 to 15 lbs per cow. The product has a salt content that has a pickling effect in hot weather and can keep heating up down some in rations. This feed should not be fed to heifers because it can cause edema.

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missouri holstein

Rosie Lenz

JUNIORS

Miss Rosie Lenz Crowned 2021 Missouri State Fair Queen

Miss Rosie Lenz was named the 2021Missouri State Fair Queen in a ceremony held Aug. 12. Miss Lenz received the highest score of 34 contestants vying for the title in the twoday competition. Miss Lenz reigned over the State Fair events and will be an ambassador for the State Fair and Missouri agriculture throughout the coming year. Rosie is 22-year-old daughter of dairy producers Chris and Suzanne Lenz, Prairie Home, MO. Rosie attends William Woods University, majoring in Art Education and will be a senior in the fall. As Queen, she received a $2,000 scholarship to continue her education. Rosie’s favorite part of the Missouri State Fair are the dairy shows. Rosie enjoys working on her family’s dairy farm, creating art, hunting, playing soccer and spending time with her friends and family.

National Holstein Convention Results Junior Division Prepared Public Speaking 2nd place: Sophie Geppert 4th Place: Sammi Justice

Missouri Holstein Juniors

It’s Award Time for Missouri Holstein Princess, Missiouri Holstein Miss and Distinguished Junior Member

Senior Division Prepared Public Speaking 1st place: Blake Wright

Application Deadline: Dec 10, 2021

Amanda Brooks competed in Dairy Jeopardy Blake Wright for Area IV was elected to the National Junior Advisory Committee during the National Junior Forum. Lora Wright was elected as the Chairman of the JAC commitee and is serving her second term as the At-Large representative. The JAC is the governing body of the Junior Association and oversees the organization’s activities.

For more information and applications please view on missouriholstein.com or contact Katie Wantland or Shannon Kleiboeker Missouri Holstein Membership is required for these awards and they will be presented at our State Holstein Convention in January. Ozark Spring Classic Scholarship $400 Scholarship available for Missouri Junior Holstein Member in High School or College

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Missouri Holstein June 2021 Classification Results New EXcellent cows Animal LUCK-E-CHARM DOORMAN DORIS MS PICOLO TAFFY ARAGORN LADY AMEERA ARAGORN MET YOUR MATCH-ET FLAT-TOP-VUE JCBY SANDRA-ET MARTIN-PLACE OLYMP ESCALADE RADINE MOGUL MINDY BUDJON-VAIL-JP SHARLETT-ETS C-OF-O BEEMER ASHER-ET FAY-ARK RAE LIZ GRABER SID ASHIE GROVES-VU ANDRES PARTY GROVES-VU D B LATASHA-ET HERITAGE-E DASHER-ET JR-WALTHER JIGSAW SIRI JUSTIN-TIME GREGARIOS 563 LITTLE-STREAM JUSTRIT JANIE LIZETTES ABSOLUTE LAUREL-ET LUCK-E-CHARM FIRST CLASS 73 LUNCREST SILVER ADELLA MS OBERLEDGE TUCHDWN SERENA NEL-ROSE CURTIS 316 NEL-ROSE MCCUTCHEN 367 PRF RICHMAN 3926 ROBTHOM ANDI DIAMONDBACK ROBTHOM BUBBLES SOLOMON SWAN-CREEK LOVEMAN JINX SWAN-CREEK MCCUTCHEN SHELBY SWAN-CREEK MOGUL GRADY SWAN-CREEK POWERHOUSE IMAN TOECKY GOG GLACE U-MO BEEMER ADDIE U-MO DIAMONDBACK AUXILIARY U-MO GOLD CHIP KATERINA U-MO LOVEMAN PASHIA U-MO PETY TRADITION U-MO YODER KAPRI WHITEHEAD JACOBY VICE WITTSPRIDE DOTTIE DEANNA WITTSPRIDE NOLAS NINJA WRIGHTVALE LJ ATLNTC JOY-TW

Age@Class 5-02 9-09 5-05 4-09 4-06 5-09 5-01 4-06 3-09 4-05 4-11 3-09 4-08 5-06 6-03 6-04 3-08 4-09 9-02 5-07 5-04 5-09 4-10 6-09 4-05 4-09 3-11 5-04 4-02 6-08 4-06 5-09 3-08 8-03 3-09 5-01 5-05 4-06 6-01 5-03 7-02

Score 92 92 91 91 91 91 91 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90

Owner Michael Leinbach Nelson & Rose Hostetler David Day David Day Wilson Martin Ed Hart Alfred J. Brandt Valley View Holsteins College Of The Ozarks Valley View Holsteins Valley View Holsteins Todd & Brad Groves Todd & Brad Groves Mark & Gwen Chamberlin Josh Walther Alfred J. Brandt Anthony Musser Wilson Martin Michael Leinbach Ed Hart Lynnford Oberholtzer Nelson & Rose Hostetler Nelson & Rose Hostetler LongView Animal Nut Ctr Robthom Farm LLC. Robthom Farm LLC. Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Toecky Farm University Of Missouri University Of Missouri University Of Missouri University Of Missouri University Of Missouri University Of Missouri Valley View Holsteins Edward K. Wittorff Edward K. Wittorff Larry & Jodi Wright

Very Good 2-Year-Olds Location Barnett Louisberg Bolivar Bolivar Memphis Laredo Linn LaRussell Pt. Lookout LaRussell LaRussell Billings Billings Cole Camp Jackson Linn Arbela Memphis Barnett Laredo Rutledge Louisberg Louisberg Gray Summit Springfield Springfield Linn Linn Linn Linn Huggins Columbia Columbia Columbia Columbia Columbia Columbia LaRussell Ava Ava Verona

CONGRATULATIONS

to all breeders excelling in both Type and Production! Missouri will classify again January 2022

BAA Scores over 100 BAA Score Farm Name

109.5 109.3 109.0 108.9 108.6 108.2 108.0 107.1 107.1 107.1 107.0 106.8 106.2 106.2 106.1 106.1 105.8 105.7 105.5 105.3 104.8 104.1

Location

#Head Scored

College of the Ozarks Point Lookout 39 Groves-View Dairy Billings 163 Robthom Farm Springfield 84 David Day Bolivar 10 Larry & Jodi Wright Verona 66 Valley View Holsteins LaRussell 38 Ed Hart Laredo 16 Anthony Musser Arbela 69 Wilson Martin Memphis 99 Loran & Michelle Eilenstine Mt. Grove 20 University of MO Columbia 153 Toecky Farm Huggins 107 James & Novalee Coats Mt. Grove 71 Mark & Gwen Chamberlin Cole Camp 75 Elmer Martin Memphis 45 Clifford Oberholtzer Rutledge 79 Michael Leinbach Barnett 71 Lynfford Oberholtzer Rutledge 85 Joe McClellan Willow Springs 31 Marilyn Calvin Mt. Vernon 52 Vedder Dairy New Haven 26 Maples Dairy Clever 18

Animal Age@Class Score GROVES-VU DENVER DABBLES 2-11 88 GROVES-VU DOC CAMBRIDGE 2-09 88 WRIGHTVALE PRETTY LUCKY-TW 2-07 87 C-HILL-TOP SLATER STELLA 2-09 86 C-OF-O UNDENIED ROYAL 2-06 86 DOUBLE-EM UNDENIED RHYS-ET 2-07 86 FLAT-TOP-VUE BATMAN MISTY 2-10 86 GRABER DIAMONDBACK RUANA-ET 2-06 86 GROVES-VU DENVER COLORADO 2-09 86 GROVES-VU O-P BABY BOOM 2-09 86 GROVES-VU U LACQUER-ET 2-10 86 GROVES-VU UNDENIED BARABOO 2-11 86 GROVES-VU UNDENIED MAGICAL 2-09 86 ROBTHOM ASELIN JORDY 2-06 86 ROBTHOM BUBBLE GUM JORDY 2-09 86 U-MO ATWOOD REGAL JOY 2-08 86 U-MO DIAMONDBACK LENA 2-04 86 U-MO MONTEREY KARROT 2-08 86 WBD-LOHMANN REIGN 1198 2-11 86 WRIGHTVALE EQUATION LEEANN 2-11 86 ALDA-ACRES MANNY BERRY-RED 2-09 85 ARAGORN MAJESTIC GOLD-ET 2-09 85 BRIXTON TRI-DAY BETH MARIO 2-09 85 BRIXTON TRI-DAY JUDY WI-FI 2-09 85 CHAR-LAND YODER ELSIE 2-09 85 CHURCH-HILL SALOON HALO 2-05 85 C-OF-O UNDENIED ASHLA-ET 2-09 85 DOUBLE-EM BOOST SHIMMER 2-09 85 GOLDEN-OAKS AV TARGET-ET 2-09 85 GRABER G W ATWOOD BUTTER 2-05 85 GRAI-ROSE CABERNET 2-09 85 GROVES-VU APPLE-C LAFAYETTE 2-11 85 GROVES-VU APPLE-C LULLABY 2-09 85 GROVES-VU C MALTA MEAL 2-05 85 GROVES-VU DMNDBACK LATTE-ET 2-09 85 GROVES-VU DOC DESTINEE-ET 2-07 85 GROVES-VU DOC LOVABLE-ET 2-03 85 GROVES-VU G ALESSANDRA-ET 2-06 85 GROVES-VU H O ALBANY 2-05 85 GROVES-VU J TALLINN-RED 2-05 85 GROVES-VU MCCUTCHEN 3630-ET 2-05 85 GROVES-VU MELALEUCA 2-08 85 GROVES-VU ON POINT BAZOOKA 2-10 85 GROVES-VU ON POINT DQ 2-07 85 GROVES-VU U ARIANNA-ET 2-05 85 GROVES-VU WILSON ADRIANA-ET 2-06 85 GUELDENER RAGER CRISP-RED 2-06 85 HARTS HUMBLE HUMDINGER-ET 2-03 85 HAWKEYE DENVER HUNTER 2-10 85 JA-NO-CO DAF-DANCER 2-09 85 JA-NO-CO S D DAFFADIL 2-06 85 LUCK-E-CHARM BLMFLD BLOSSOM 2-09 85 LUCK-E-CHARM LUCKY PP LULU 2-09 85 MAPLE-PASS MADBAX AZALEA 2-08 85 MISS TRI-DAY BEYONCE 2-03 85 MISS TRI-DAY KIT-KAT-RED 2-00 85 MS GROVES-VU LONDON BRIDGES 2-05 85 MS WRIGHTVALE GDUST FLOWER 2-06 85 NEL-ROSE CORONADO 483 2-03 85 OAKTOP-ACRES ON POINT NOW 2-08 85 OBERLEDGE ATMOSPHERE BENNIE 2-06 85 OBERLEDGE MUSCADET MYREYA 2-09 85 PRF MONTROSS 4727 2-00 85 PRF ROOKIE 4636 2-07 85 PRF TOTALLY 4644 2-07 85 SILVERVIEW-LANE JRDY SHERRI 2-01 85 SWAN-CREEK DRAGONHRT HIEDI 2-09 85 SWAN-CREEK GROWL JESS 2-11 85 SWAN-CREEK KING ROYAL DALE 2-11 85 SWAN-CREEK KINGBOY GAZER 2-03 85 SWAN-CREEK KINGBOY TUFFY 2-06 85 SWAN-CREEK MONTEREY RENEE 2-11 85 TOECKY BYWAY TINT 2-09 85 TOECKY FURIOUS GALE 2-08 85 U-MO AIRLIFT SCREWDRIVER 2-09 85 U-MO CORVETTE CAMRY 2-05 85 U-MO CRUSH AFTER DARK 2-09 85 U-MO FLASHY TINA 2-06 85 U-MO MONTEREY ELITE 2-07 85 U-MO UNDENIED ACCESS 2-06 85 U-MO VETTE ABSOLUTE TITLE 2-05 85 WBD-LOHMANN CRAIG 1231 2-08 85 WBD-LOHMANN REIGN 1207 2-10 85 WBD-LOHMANN SHAKSPEARE 1224 2-08 85 WRIGHTVALE BG ELVIS BROOKE 2-10 85 WRIGHTVALE GOLDCHIP PORSCHE 2-11 85 WRIGHTVALE LUCKY LADY-TW 2-07 85 WRIGHTVALE SOLOMON PIE-ET 2-09 85

Owner Todd & Brad Groves Todd & Brad Groves Larry & Jodi Wright Mark & Gwen Chamberlin College Of The Ozarks Clifford M. Oberholtzer Wilson Martin Valley View Holsteins Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Robthom Farm LLC Robthom Farm LLC. University Of Missouri University Of Missouri University Of Missouri Lohmann Farms Larry & Jodi Wright Alfred J. Brandt Robthom Farm LLC. Robthom Farm LLC. Robthom Farm LLC. Michael Leinbach Elmer Martin College Of The Ozarks Elmer Martin Larry & Jodi Wright Valley View Holsteins Robthom Farm LLC. Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Todd & Brad Groves Josh Walther Ed Hart Lynnford Oberholtzer James L. & Novalee Coats James L. & Novalee Coats Michael Leinbach Michael Leinbach John & Jane Staiger Robthom Farm LLC. Robthom Farm LLC. Todd & Brad Groves Larry & Jodi Wright Nelson & Rose Hostetler Anthony Musser Lynnford Oberholtzer Lynnford Oberholtzer LongView Animal Nut Ctr LongView Animal Nut Ctr LongView Animal Nut Ctr Valley View Holsteins Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Alfred J. Brandt Toecky Farm Toecky Farm University Of Missouri University Of Missouri University Of Missouri University Of Missouri University Of Missouri University Of Missouri University Of Missouri Lohmann Farms Lohmann Farms Lohmann Farms Larry & Jodi Wright Larry & Jodi Wright Larry & Jodi Wright theLarry Pulsator & Jodi Wright

Location Billings Billings Verona Cole Camp Pt. Lookout Rutledge Memphis LaRussell Billings Billings Billings Billings Billings Springfield Springfield Columbia Columbia Columbia Perryville Verona Linn Springfield Springfield Springfield Barnett Memphis Pt. Lookout Memphis Verona LaRussell Springfield Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Billings Jackson Laredo Rutledge Mtn Grove Mtn Grove Barnett Barnett Billings Springfield Springfield Billings Verona Louisburg Arbela Rutledge Rutledge Gray Summit Gray Summit Gray Summit LaRussell Linn Linn Linn Linn Linn Linn Huggins Huggins Columbia Columbia Columbia Columbia Columbia Columbia Columbia Perryville Perryville Perryville Verona Verona Verona 21 Verona

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THE WAY TO OUR

Heart IS MILK J

UNE is National Dairy Month, and has been since 1939. “It is our month! We need to be shouting it from the rooftops,” says Ava dairy farmer Ed Wittorff. “I have always felt like it should be a BIG deal. We as producers need to get in front of the consumers as much as possible during this month.”

That is exactly what Wittorff does. He has taken dairy product promotion into his own hands, especially during the month of June. He has been participating in dairy month since the 1970’s when his family would get a cow and calf, go to a bank parking lot and hand out cheese with their local 4-H Club. Over the past few years, he has created his own opportunities to showcase dairy products and works to encourage consumers to buy more. “I wish other people would follow my example. There are 40,000 dairies in the US, if everyone would do something like this, we can get the info out and I believe help make a difference,” says Wittorff. As most of us know, bad press surrounds the dairy industry, especially over the past few years. Negative social media posts, fad diets, animal activists, and milk alternatives all have a huge hand in the information battle right now. We often see it on Facebook, or on tv commercials,

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Above: store manager of Town and Country Supermarket of Ava, Kent Johnson with Ed Wittorff. Below: Lester Platt at Town and Country.

and the consumer is constantly having this “bad press” thrown in their faces. “We know that our product is full of nutrients and vitamins and just how truly great it is. They see the other guys everywhere. We need to step up and counter act that,” says Wittorff. The disconnect between rural and urban just keeps growing. Wittorff expands, “The consumer just doesn’t realize how much work is put into a dairy, and that most of the farmers I know are actually college educated. Not the typical farmer stereotype they are used to seeing.” “The price of milk is low, it has been low,” explains Wittorff. Cheese consumption is up, but consumption of fluid milk is at a 50-year low. Problems in the industry have been blamed on over supply, but Wittorff believes the real issue is underconsumption. It is up to us to turn it around and reach consumers. Promotion is best and cheapest way to do it. “We are all intelligent and passionate about our business, if people see that positive message, it has a positive effect and they develop a positive opinion,” explains Wittorff. Any promotion is good, but Wittorff believes the best thing a producer can do is to get in front of consumers and give them a visual. If you can connect a face with a product, they just might think of that face when buying products and by a little extra milk, or cheese. It gives them a bit of incentive to impulse buy the products you help to create. This is why he made it a point to appear at the local grocery store. He just simply asked if they would be interested in promoting dairy month. The grocery store manager loved the idea of dressing up the dairy case and encouraging people to buy more dairy products. “Things like this are a win-win for everyone. The grocery store sees more sales and the farmer is out nothing while still getting to promote their product,” Wittorff explains. Wittorff finds many ways to get his face and word out to the public. This year he started with an ad in the local paper that ran one week. He then got other area dairies and businesses to continue the ad to run for the entire month. The ad was sponsored by himself, Scribble Dairy, Grison Dairy, and the Animal Clinic of Ava. Joining together allowed for a whole month of publicity in the local paper.

KKOZ, a local radio station in Ava, was more than happy to fill airtime when approached by Wittorff. They brought in Wittorff, local dairy producer Tommy Scrivner, Coach Damon Seiger, and dairy youth Kylie Scrivner for individual interviews. Wittorff, and Scrivners spoke on themselves and their farms, while promoting and encouraging listeners to purchase more dairy products. Coach Damon spoke about fronting his own money to install a chocolate milk vending machine at Ava High School, highlighting the nutrient benefits chocolate milk supplies for young athletes and the income the machine provides for the high school’s athletic program. Their interviews can be listened to on KKOZ radio website under their June calendar. Wittorff thinks the radio is a great place to start. Many areas have local stations that are always looking to fill air time and this makes a perfect opportunity for a farmer to go in and promote their product. It never hurts to call and ask if a station is interested. In addition to the interview, Wittspride sponsored a radio commercial that aired to listeners. The commercial went as follows, “There is a certain satisfaction we get that can only be experienced as we live to care for our land, water, and livestock. Watching our animals grow healthy and fat on the feed we grow, combining science and age-old practices. Dealing with whatever nature sends our way and witnessing her wonder. Our failures and our successes are our own. Achieving our goals and setting new ones all the while providing natures most perfect food to a hungry world. June is national Dairy month, go ahead and put that extra cheese on your burger or pizza, have a little chocolate milk for a snack and have an extra scoop of ice cream. This June dairy month salute from Wittspride Registered Brown Swiss and Holsteins.” A few years ago, the Ava Lions Club organized a 5k. Wittorff stepped in and asked to help with it. He used it as a platform to encourage consumers to buy more products. With the help of Adrian Buff, a nearby cheesemaker and dairy farmer, they worked to help make the 5k dairy friendly. They brought Brown Swiss and Holstein cattle to the run, provided chocolate milk to runners, and gave out hair ties and t-shirts that were donated by Midwest Dairy Association. This let the runners get close and personal to the cattle and many posed for fun pictures with them. “Groups such as Southwest Dairy Farmers and the Midwest Dairy Association have “big” promotions,” explains Wittorff. They have large billboards and they are present at the big baseball games just to name a few of their activities. They attempt to reach the masses. But, one thing we can do that they can’t is promote in our own local areas. We can give consumers that “facetime,” Wittorff explains. Groups like this can provide numerous resources and information to help any producer take steps to create their own local celebration of dairy month. Another source Wittorff relies on quite often is 97milk.com. This site is filled with free information that farmers can use or pass out. He also commends Southwest Dairy and their mobile cow unit as an excellent way to reach people, as well as the Farm Bureau in Mountain Grove with their milkable plastic cow. All great things and ways to reach the public with our message. It all sounds fun but there have been a few frustrations for Wittorff through the years when it comes to dairy month. Luckily, these

5K contestants

Above: Mom Kelly with the twins Hannah and Rebecca Evans

have served as motivators and inspiration for him to continue on the track he has created. Social media like Facebook has been one of these. “You never know who you are going to reach so don’t stop using it, but a lot of times farmers spend way too much time preaching to the choir,” says Wittorff. When it comes to social media, you have to think, most of the people you are going to reach already know you and what you do. They know it is dairy month, they know what kind of work you do. Many contacts that are not dairymen will usually skim over dairy posts and not share them with their friends. Although it is a way to reach a lot of people really fast, are we reaching the right people? It lacks that “facetime” and may not be reaching the consumers that you need to reach. As time continues to move forward and the dairy industry continues to struggle, it is partially up to us help turn things around. “If what we are currently doing isn’t working, we need to change things up,” says Wittorff. Promotion is “easy to do and gives you a break.” He enjoys seeing people have a positive reaction to his work and says it can be “a lot of fun!” Wittorff’s challenge to you, “Get on a personal level. June is our month. Let’s get in front of people and prove it!”

Celebrating 50 Years

Wittspride Registered Brown Swiss and Holsteins is celebrating its 50th year with Brown Swiss Cows. The farm started in Illinois as a small 4-H project and grew through the years. In 1974, the dairy was moved to Missouri, finding their home in the hills near Ava, MO. Beginning with their parents, the late Walter Sr and Laura Wittorff, the dairy has been a family affair. Currently operated by Walter Jr, his son Eric, and Ed. All three siblings attended University of Arkansas. Walter and Ed majored in Dairy Science, while Dorothy received her degree in English. They each spent time with off the farm jobs to keep the farm growing and going through the years. In 1995, they built a new double 6 herringbone milk barn and added a few Holsteins to the herd. Today, they milk over 100 cows, mostly Brown Swiss and about a dozen Holsteins. Their farm consists of 250 acres, mainly of hills and trees, but with some open fields that they use for pasture and hay. Walter Jr and Ed currently serve as full time farmers on the dairy. Eric’s wife Ashton helps out on the farm, and their children enjoy spending time with the cattle. Their children, Emilia and Jacob enjoy showing the cattle at various shows. Walt and Ed’s sister Dorothy,who does not work directly on the farm stays involved, managing the farm’s Facebook page, “Wittspride Registered Brown Swiss and Holsteins.”

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2-11 3x 305 36,580 102 3.1 1141 2.8 1031 97 2-09 3x 301 36,230 102 3.1 1111 2.9 1056 97 2-09 3x 305 36,140 102 3.1 1133 2.8 1008 97 2-08 3x 305 34,710 102 4.0 1374 3.0 1026 97 365 40,360 102 4.0 1613 3.0 1210 97 2-09 3x 305 35,280 102 3.4 1187 3.0 1054 97 365 40,430 102 3.4 1368 3.0 1233 97

Purina Purina Purina Purina

JUNIOR 3-YEAR-OLD GROVES-VU AIRLIFT BERLIN-ET 2x 305d 2x 365d GROVES-VU ALTA G BRAELYN-ET 2x 305d 2x 365d U-MO AICON AMARYLLIS 2x 365d

3rd MO Milk 3rd MO Milk 3rd MO Pro 3rd MO Pro 4th MO Milk

3-01 2x 305 35,540 102 3.1 1087 2.8 988 94 365 41,250 102 3.2 1308 2.8 1170 94 3-04 2x 305 32,950 102 3.8 1266 3.3 1102 94 365 36,480 102 4.0 1453 3.5 1263 94 3-00 2x 365 40,200 101 3.2 1277 3.0 1189 91

Groves-Vu

PRF PROFIT 4338 PRF MONTROSS 4317 PRF MONTROSS 4275 PRF JETT 4281

3x 305d 3x 305d 3x 305d 3x 305d

1st MO Pro 2nd MO Pro, 3rd Milk 3rd MO Pro 4th MO Pro

3-00 3x 286 34,650 102 3.4 1166 3.2 1110 97 3-03 3x 305 36,520 102 3.4 1231 2.9 1071 97 3-01 3x 286 33,780 113 3.7 1243 3.1 1031 96 3-02 3x 300 33,190 102 3.4 1141 3.0 1007 97

Purina Purina Purina Purina

SENIOR 3-YEAR-OLD SCHOEN ROYCE 2634

2x 365d

3rd MO Fat

3-06 2x 365 32,220 102 5.6 1791 3.4 1104 95

Schoen Farm

2nd MO Fat 2nd MO Pro 2nd MO Pro

3-06 3x 301 34,210 102 4.4 1508 2.8 952 3-08 3x 305 37,630 102 2.9 1109 3.1 1153 97 3-11 3x 365 41,180 102 3.7 1527 3.1 1294 97

Purina Purina Purina

1st MO Fat & Pro 2nd MO Pro

4-03 3x 305 38,150 102 3.8 1446 3.0 1145 97 4-01 3x 291 34,900 102 3.3 1164 3.0 1048 95

Purina Purina

3rd MO Fat

4-09 2x 305 33,010 102 5.0 1664 3.0 975 95

Schoen Farm

1st MO Pro & 2nd Fat 2nd MO Fat

4-10 3x 305 33,730 102 3.8 1265 3.1 1056 97 4-10 3x 282 32,630 102 3.9 1264 3.1 102 97

Purina Purina

2nd MO Pro

5-03 3x 305 40,740 102 3.1 1268 2.8 1121 97

Purina

3x 305d 3x 305d 3x 365d 3x 305d 3x 365d 3x 365d

3x 305d 3x 305d 3x 305d 3x 305d 3x 365d 3x 305d 3x 365d

PRF BRONCO 4188 3x 305d PRF RICHMAN 4239 3x 305d PRF ROBUST 4143 3x 365d JUNIOR 4-YEAR-OLD PRF MOGUL 4127 3x 305d PRF PLANET 4081-TW 3x 305d SENIOR 4-YEAR-OLD SCHOEN ROBERT 2340 2x 305d PRF SHAMROCK 4009 3x 305d PRF ENID 3962 3x 305d MATURE COW PRF SHAMROCK 3979 3x 305d

Purina Purina Purina

Purina

Groves-Vu MU

Candy Heppard Realtor

417-859-0800

Happy to help with your buying and selling real estate needs Springfield, MO

Monett, MO

800-749-5674 800-299-6680 www.mainstreetfeeds.com

Phone: (417) 260-0439 Email: candyheppard@outlook.com

the Pulsator

NON-PROFIT ORG US POSTAGE PAID SPRINGFIELD MO PERMIT #801

STOCKTON FAMILY SEED PROVIDES FOR YOUR EVERY SEED AND HAY SUPPLIES NEED

Ryan Stockton

Phone: 417-439-7363 17312 Lawrence 1030 • Wentworth, MO 64873

the Pulsator