Marketing Plan Action Calendar Tostitos

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Financials, Budgets, and Forecasts – Marketing Budget Tostitos Dale De Mari December 4th, 2013


Marketing Action Programs / Calendar Holiday / Seasonal Considerations Strategy 1: Raise Market Awareness Program Name – Print Advertising Tactic – Cosmopolitan Tactic – Better Homes & Gardens Tactic – Sports Illustrated Strategy 2: Drive Local Sales/ Web Presence Program Web Tactic – Facebook Tactic – Twitter Tactic – YouTube

January New Years

February Valentines Day

X

March St. Paddy’s Day

April Easter

May Mother’s Day

June Father’s Day

July 4th of July

August

September Labor Day

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Healthy Snack

Healthy Snack

Healthy Snack

Snack Blog

Snack Blog

Snack Blog

Snack Blog Fiesta Bowl

Snack Blog Fiesta bowl

Snack Blog Fiesta bowl

Healthy Snack Fiesta bowl

Healthy Snack Fiesta bowl

Healthy Snack Fiesta bowl

Promote Google Hangouts Brand Persona Fiesta bowl

Promote Google Hangouts Brand Person Fiesta bowl

Promote Google Hangouts Brand Person Fiesta bowl

October Columbus Day

November Thanksgiving

December Christmas

Super bowl

Super bowl

Super bowl

Super bowl Super bowl

Super bowl

Super bowl Super bowl

Super bowl


Marketing Action Programs / Calendar

Holiday / Seasonal Considerations

January New Years

February Valentines Day

Super bowl Super bowl

Super bowl Super bowl

March St. Paddy’s Day

April Easter

May Mother’s Day

June Father’s Day

July 4th of July

August

September Labor Day

Fiesta bowl Fiesta bowl

Fiesta bowl Fiesta bowl

Fiesta bowl Fiesta bowl

Fiesta bowl Fiesta bowl

Fiesta bowl Fiesta bowl

Strategy 3POP Promotion Program – ISM (In-Store Media) Tactic 1Target Tactic 2 – Wal-Mart

October Columbus Day

November Thanksgiving

December Christmas


Marketing Action Programs / Calendar OBJECTIVE 2 Holiday / Seasonal Considerations

January New Years

February Valentines Day

March St. Paddy’s Day

April Easter

X

May Mother’s Day

June Father’s Day

July 4th of July

August

September Labor Day

October Columbus Day

November Thanksgiving

December Christmas

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Strategy 1 – Gain Market Share Program – Print Advertising Tactic – US Weekly Tactic – People Tactic – Sports Illustrated Strategy 2 – Enhance Web Presence Program – Social Media Tactic – Google Hangouts Tactic – Facebook

Millennial families

Millennial families

Millennial families

Millennial families

Healthy Snack

Healthy Snack

Healthy Snack

Healthy Snack

Healthy Snack

Millennial families

Millennial families

Millennial Families

Healthy Snack

Healthy Snack

Healthy Snack

Healthy Snack

Targeted Ads

Targeted Ads

Targeted Ads

Targeted Ads

Healthy Snack

Healthy Snack

Healthy

Healthy Snack


Marketing Action Programs / Calendar Tactic – Tostitos Snack Chats Strategy 3 – NFL Super Bowl Program – Television Commercials Tactic – History TacticESPN

January Millennial family

February Millennial family

March Millennial family

April Millennial family

May Millennial family

June Healthy Snack

July Healthy Snack

August Healthy Snack

September Healthy Snack

October Healthy Snack

November Super bowl

December Super bowl

X

X

X

X

X

X

X

X


Marketing Action Programs / Calendar OBJECTIVE 3 Holiday / Seasonal Considerations Strategy 1 – Market Awareness Program – Print Advertising Tactic – Sports Illustrated Tactic – Cosmopolitan Tactic – Cosmopolitan Strategy 2 – Brand Persona

January New Years

February Valentines Day

X

March St. Paddy’s Day

April Easter

May Mother’s Day

June Father’s Day

July 4th of July

August

September Labor Day

October Columbus Day

November Thanksgiving

December Christmas

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Celebrate Life Ad

Celebrate Life Ad

Celebrate Life Ad

Collaboration

Collaboration

Collaboration

Celebrate Family

Celebrate Family

Celebrate Life

Celebrate Life

Super bowl

Super bowl

Fiesta bowl Party

Fiesta bowl Party

Fiesta bowl Party

Healthy Snack Party

Healthy Snack Party

Healthy Snack Healthy Snack

Healthy Snack Healthy Snack

Families

Families

Families

Super bowl l

Super bowl

Healthy Snack

Healthy Snack

Party

Tailgating

Program Web Advertising Tactic – Snack Chats / Blogs Tactic – Facebook Tactic – YouTube


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