Dissertation Proposal by Dayle Hodgson

Fashion Communication & Promotion

D D

ISSERTATION proposal Dayle Hodgson N0516948

CONTENTS

4-5

Reflection

CONTENTS .2.

Introduction - Idea 1

Cartogram - Idea 1

8-11

Trend Future

Introduction - Idea 2

14-15

Cartogram - Idea 2

16-18

Trend Future Visit London Reference, Reference, Reference. Take notes

Conclusion

Summer Plan Snap everything

Be sociable Whatâ&#x20AC;&#x2122;s new?

12-13

22-23

20-21 References

Bibliography

25-33

Appendix

.5.

REFLECTION

R eflection

The Aim

This report aims to outline how my current, existing and future work will progress from the negative and positive feedback that I have received over the past year and a half. It will highlight my strengths and weaknesses and how these will be used to improve my overall personal progress. Alongside clarifying my potential Level 3 ideas and how I will develop these further into my third year and why they are relevant towards my career aspirations. I have come to realise that I work very well visually which enables me to be much more literal when expanding on the ideas being presented. For example these visuals are just few of many pieces of work that I have received supportive feedback from. I intend to work on my weaknesses further throughout this report and at Level 3 to a degree of excellence and academic standard. I need to study the proper use of the Harvard referencing system, create a broader knowledge of references meaning I need to expand my reading of books and journals, but most influentially to be creative and sociable when conducting primary research.

.4.

FIG.1

FIG.3

FIG.2

This realisation of my skill set has been greatly insightful for knowing where my career ambitions lie within the FCP triangle. I aspire to be a digital marketer, which means I will have great involvement in the execution stage, such as developing social media campaigns, marketing strategies, and consistent creative digital media activity e.t.c. I want this to come across throughout my third year work but also want to improve on my weaknesses that lie at the bottom with the context stage, to prove that my weaknesses can become strengths once I apply the suitable resources to my work.

.5.

INTRODUCTION - IDEA 1

CARTOGRAM - IDEA 1

his intuitive concept that we ‘consume life’ ideally sums up the way we have chosen to behave as consumers. This suggestion creates a link between both of my ideas and I will be explaining throughout this report how I intend to expand on this in preparation for level 3. I want to highlight the areas that negatively affected our lives and in turn create a new positive concept for each discussed topic. “Younger consumers of media culture, find it difficult to obtain a clear sense of what contemporary society is like and of its significance for them” (Diana, Crane, 2000). This quote has more meaning now than ever. With the way younger consumers now religiously use social media it is easy to see why it is passing on further to a more mature age group. Contemporary society is now obsessed with technology and with it comes consequences. Secondary research into this lead me to multiple subject areas that could potentially be addressed to make today’s society of more significance to the younger consumer. When collating this information I created a cartogram that sets the tone around,

.6.

“We no longer live life. We consume it.” (Vicki Robin, 2015)

The medias effect on self-acceptance.

Starting out with Trend Drivers and the influence they have on this subject came articles focused on body image, and statistics on how young people are being exploited to these topics. Finding out that 80% of 10 year old American girls have been on a diet (Belinda, Robinson, 2015) made me think why is this happening? What is making young people even more cautious about their looks? Then came the Trend Impact. It became clear that social media is playing a huge part. As technology is progressing we are seeing a huge difference in consumer behaviour particularly between the ages of 13-17 year olds as taken from a study at pew Research Centre, 92% of teens report going online daily, including 24% who say they go online “almost consistently”. (Amanda, Lenhart, 2015). This change has made society more aware about eating disorders, with 95% of these aging between 12-26 and with newspapers recognising this trend headlined “A teenager who developed anorexia after becoming obsessed with finding ‘thinspiration’ photos on Instagram has warned how using social media led her to starve herself ”, we can most definitely perceive that social media is having an extremely negative impact on this age group. impact on this age group. So how is this currently changing? Well we know that social media is far too broad and is expanding at a never ending rate so taking these social media platforms away is impossible. But what has been developed from this is the Trend Consequence which is an ongoing development stage. Campaigns focused on educating younger people to feel good about the way they look such as ‘Dove’ are becoming extremely focused on this area cracking down in schools for 11-14 year olds. They have seen the way topics such as the media, social media and advertising, promote appearance ideals with negative consequences. Students will learn strategies to promote and protect their body confidence, and commit to positive action to champion body confidence in themselves and others. (Dove, 2015). Furthermore this new idea of what is ‘right’ for body image is altering as we are now seeing plus size models becoming the new ‘normal’. But of course as everything the media picks up on the negative effects of this by saying Plus-size models can try redefining ‘beauty’ but they can’t redefine ‘healthy’,( with this said I’m sure plus size modelling has nowhere near as many negative effects on young people as the typically thin model does.

FIG.4

FIG.5.

Trend Driver FIG.6.

Trend Innovator FIG.7

FG I7..

FIG.1

Trend Consequence FIG.8.

.7.

TREND FUTURE

TREND FUTURE .8.

“Do you ever wish you looked like someone else?” With this the possibility for a Trend future can intervene and continue to drive this positive ‘body image’ movement. As with most areas of media advertising and expression we are unable to steer away from the pressures of feeling the need to look and be the best in constant competition with one and other. This exploration leads me to magazines and how we are so easily exposed to gullible reading and unrealistic images. To further narrow this idea I decided to conduct my own primary research. The survey that I created asked simple questions regarding social media, images of magazines, as well as who and what influences the ways in which they dress. This survey became exceptionally insightful regarding how people feel towards today’s society and what factors contribute to this idea of ‘looking good’. When asked “Do you ever wish you looked like someone else?” 70% of responses answered yes. (out of 20 responses). From this question I wanted to find out which gender people feel is affected most by the fashion industry as this is a key factor that effects our self-esteem within magazines. With 70% answering female, 5% male, and 25% both, gives me the potential consumer heading towards teenage girls.

.9.

TREND FUTURE

WHO REALLY LOOKS THIS GOOD? The fact that “9 out of 10 British girls are unhappy with their body’s” is a great indication towards a new magazine concept. (Mail Online,2015) Women are lead to believe that images such as these featuring J-LO, are ideal representations of how they should look. Well J-lo is 45 years old, and what average women really looks this good? ? Realistically very few people are able to keep up this type of image as it costs money and you most definitely need people monitoring the way you live so that you don’t eat those carbs or go binge drinking. Therefore the research I conducted asking women which made them ‘feel good’ when comparing the two covers 67% voted the ‘CONFIDENCE’ magazine and 33% the ‘ELLE’ magazine.

67% Voted CONFIDENCE

PERFECT BODY

FIG.9.

With this indication we know we want to feel better about ourselves but we just don’t know how to do it. I feel that by introducing a whole new magazine concept that is completely reliant on being informative and body confidence focused. No more fad diets that might only work for the odd person but real advice that can aid towards good health. A healthy body and healthy mind, people love reading real life stories and how these have effected people lives. Subject areas such as eating disorders, plastic surgery experiences and bullying all play a huge role in everyone’s adolescent years at some stage so bringing this to life creates awareness of subjects we can really relate to.

.10

FIG.10.

Although fashion is a tricky area within this field it means it is essential that this magazines stays away from the usual fashion magazine contradictions of “what suits your body best”, and “how to get the perfect summer body”. This is the type of ridicule nature of women’s magazines that makes younger women feel so confused. “‘Teen magazines such as ‘Teen Vogue’, and ‘Seventeen’ often contain articles about how to look ‘slim’ and ‘sexy’ research has found that heavy readers of these magazines are twice as likely to engage in unhealthy weight control behaviours.” (Centre on media and child health, 2015). Therefore the ideal consumer for this magazine would be 16-20 year old girls that clearly love social media and tech as what teenager doesn’t? As well as other traits such as spending time with friends and being generally quite open minded about new and interesting things going on in the world. This age group needs to be strayed away from the typical magazine contradictions as this plays a huge part in their personal development, so keeping everything completely relevant and factual for them is essential.

FIG.11.

FIG.13.

FIG.15.

FIG.12.

FIG.16.

Consumer 16-20

.11.

FIG.14.

INTRODUCTION - IDEA 2

21st CENTURY Brand Deveopment in the

.12.

“Consumers expect sites to load faster than ever and 22% won’t return if they encounter aproblem.”

Moving onto a broader subject area focused around social media and the importance it plays on today’s society comes the idea around ‘brand development in the 21st century’. “Waiting is something we are less and less able to tolerate. This is particularly true when you are surfing the internet. If you don’t get to the website you want immediately, you click away” (David Bosshart, 2006). This suggestion implies how as consumers we are extremely impatient and demanding. Although everything is becoming faster and more available to us through apps and social media we still want more and more from developing technologies. “Consumers expect sites to load faster than ever and 22% won’t return if they encounter aproblem.”(Allison,Enright, 2015) This can become a great disadvantage for brands and their communication development with consumers shopping online.

.13.

CARTOGRAM - IDEA 2

FIG.17.

FIG.18.

Trend Driver FIG.19.

Trend Innovator FIG.20.

Trend Consequence FIG.21.

.14.

This brings light to the Trend drivers and how social media as a whole is guiding brands towards online success. Facebook, Twitter, and Google+ are the top 3 social media platforms driving brand success with 99% of top brands using Facebook for this purpose. And with 46% of web users looking towards these platforms before making any purchases it can be seen how influential they are becoming on today’s consumer. (Go Gulf Web Design ,2015). This has led to the Trend Impact which brands are adapting to at a vast rate. There are so many factors that come with social media branding. One of the most popular trends is Hash tagging which has become somewhat of a normality within today’s society and the benefits of this on brands is paramount. An unforgettable example of this is Coca-Cola’s share a coke campaign which was launched in over 70 countries worldwide. The aim - “Share a Coke is about taking our global brand and making it personal to our consumers, giving them the chance to Share a personalised Coke with friends or loved ones and creating special moments of happiness, and memories”. This idea of personalisation, storytelling and interaction with consumers makes them feel like they are a part of the brand therefore creating a sense of belonging. But the real goal here is to create brand awareness of course. It’s still all about sell, sell, sell, just with a modern twist that makes social media a brand communication necessity. Without this consumers wouldn’t feel part of the brand and the Trend consequence would be non-existent. Why as consumers are we so caught up In the idea of being a part of something? It’s because everyone’s doing it. Cokes campaign reeled in 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag. (Matthew Hepburn, 2015). From this we know the relationships between consumers and brands is essential and that this massive power that social media has over us is what has sceptics scared of what the future could potentially hold, “In ten or 15 years social media will probably just be a 3D hologram of a Coca-Cola bottle angrily shouting at us to buy Coca-Cola” (Grant Pardee,2015) A slightly over exaggerated view but we do have to realise that the future of tech and media is going to be extremely compelling in years to come which leads towards this Trend Future.

SOCIAL MEDIA

If consumers thrive from this type of interpersonal branding communication then there should be a more effective way for brands to directly communicate this rather than clogging up our news feeds on social media. Although this is the easiest and most ideal platform for brands, what effect is this actually having on consumers?

.15.

TREND FUTURE

TREND FUTURE .16.

DO ADVERTSIMENTS CLOG UP YOUR NEWS FEED? FIG.22.

86% Voted YES

To investigate this problem I posted a simple Facebook status asking “Do advertisements clog up your news feed on Facebook? YES OR NO.” I had 36 comments with a whopping 83% saying yes and the other 17% saying no. A few responses were more in depth saying “Yes - today one advert was a letting agency showing me a house in London... I haven’t even been looking at houses in London, why would I want to look at houses in London?!”. And another “YES. One of the many reasons I use Facebook a lot less now”. As well as these helpful visuals opposite.

.17.

CONCLUSION

TREND FUTURE

This leads to my Trend Future idea of a BRAND ONLY social media concept. “Building a large, loyal fan base composed of your best customers and prospects is a good way to ensure that when you do run ads, they are more likely to include the social enhancements that will drive their performance upward.” (Rebecca Beacham, 2014). With this in mind, why not have a social media platform that collectively brings brands together all in one place? Similarly to Facebook it would allow online interaction between consumers and the brands themselves. It is not a friending site it is a community of consumers. It would enable people to be much more interactive with the brands they love, as well as be introduced to emerging and existing brands by their followed or following consumers. There would be no choice in ‘sharing with Facebook or twitter’ everything would be contained within the app and available to community members only. For brands this is a chance for them to excel their company promoting new products, campaigns, and hashtags would be few of many advantages for consumer interaction. FIG.23.

What if the future of news feeds become so unbearable that we can no longer stand to use them? This would effectively cause brand interference on Facebook to gradually subside, resulting in happier Facebook users. But most significantly this concept would generate the ideal social networking platform for the perfect interactive branding experience. With knowledge that “Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.” With this in mind the ideal consumer is both men and women between the ages of 18-35 who are very tech savvy and extremely dependant on the newest and best trending social media apps. With this passion for brands they most likely possess well known branded items, from food to cosmetics. In turn determines the way that they probably interact with brands on a sociable level too.

Consumer 18-36

FIG.25.

FIG.27.

FIG.29.

Ultimately both my ideas have generated from how the continuous growth of social media has its effects on consumer life and society. Whether it’s on social media, TV or in magazines this idea around self-worth and how it is effecting teenage girls is still seen as an obscure subject. The way all of us are being exposed to this idea of ‘perfection’ makes us belittle ourselves to a point where we are physically damaging our bodies and minds. This is where my magazine concept would intervene. “self-esteem occurs during the end of adolescence, trial independence (ages 18-23), when the young person is confronted with the daunting reality of independence and feels overwhelmed and diminished by the future shock” (Carl, Pickhardt, 2010). With self-esteem at the forefront of what my magazine would like to accomplish this is exactly how and why the content is ever so influential on this age group and is to be as informative and uplifting as possible. Continuing this informative concept into my second idea sees how brands in the 21 century can truly benefit from the world of social media. Although new apps and networking platforms are developing daily it seems there is a lack of interaction from consumers as there is to brands. Meaning we are seeing brands communicate to consumers but not the other way around. By creating a BRAND ONLY social media platform the purpose is to encourage consumers to interact first. If they want to feel more part of a brand they can. Furthermore being part of a community of other consumers that you can follow who have similar interests in the brands that you do means sharing stories and articles faster and more efficient in turn creating a positive response on the brands themselves.

FIG.24.

FIG.26. FIG.28.

.18.

.19.

SUMMER PLAN

SUMMER PLAN .20.

Visit London Reference, Reference, Reference.

FIG.30.

FIG.31.

TO BE

Take notes

FIG.32.

Snap everything

Be sociable Whatâ&#x20AC;&#x2122;s new?

FIG.35.. FIG.34/.

For these potential dissertation ideas I will need to conduct a much more extensive and thorough investigation on both subjects. Using both primary and secondary resources I will expand all areas within the concepts to initialise further understanding and reasoning behind them. I will achieve this objective throughout summer, by becoming much more sociable and outgoing when it comes down asking the publicâ&#x20AC;&#x2122;s opinion about my ideas and perhaps will give me further insight into the consumer. I intend to further my knowledge geographically when visiting exhibitions such as the International Make-up Artists Trade Show and the Social Media Week in London. In recognition of these exhibitions I would like to become much more visual and see beyond the normalities of photography. This creativity will enable my thought processes to be continuously active thinking about how everyone and everything around me can be of inspiration.

.21.

FIG.33.

REFERENCES

REFERENCES Images

REFERENCES Text

Allison Enright. (2015). Impatient consumers won’t wait for e-retailers to get their act together. Available: https://www.internetretailer. com/2015/05/08/impatient-consumers-wont-wait-slow-e-retailers. Last accessed 31/05/2015. Amanda Lenhart. (2015). Teens, Social Media & Technology Overview 2015. Available: http://www.pewinternet.org/2015/04/09/teenssocial-media-technology-2015/. Last accessed 29/05/2015. . Belinda Robinson. (2015). 80% of American girls aged 10 have been on a diet and are ‘stressed out’ about how they look, study reveals. Available: http://www.dailymail.co.uk/news/article-2925600/Worrying-trend-reveals-80-10-year-old-American-girls-diet.html. Last accessed 29/05/2015. .Centre on media and child health. (2015). How Can Media Affect a Child’s Body Image?. Available: http://cmch.tv/parents/body-image/. Last accessed 31/05/2015. .Cooper Smith. (2015). The surprising facts about who shops online and on mobile Read more: http://uk.businessinsider.com/the-surprisingdemographics-of-who-shops-online-and-on-mobile-2014-6#ixzz3bqLGVqFq. Available: http://uk.businessinsider.com/the-surprisingdemographics-of-who-shops-online-and-on-mobile-2014-6. Last accessed 01/06/2015. .David Bosshart. (2006). Faster, Better, Cheaper. In: Cheap: The real cost of the global trend for bargains, discounts and consumer choice. . the University of Michigan: Kogan Page. 124. .David Cox. (2015). After the ice bucket challenge: they raised $115m for the fight against ALS. So how did they spend it?. Available: http:// www.theguardian.com/society/2015/may/30/als-after-the-ice-bucket-challenge. Last accessed 31/05/2015. . Diana Crane (2000). fashion and it’s social agendas . Chicago: University of Chicago Press. 13. .Dove. (2014). Boosting self-esteem. Available: http://selfesteem.dove.co.uk/Articles/Written/Boosting_self-esteem.aspx. Last accessed 30/05/2015. . Futures Palm Beach. (2015). Anorexia Facts and Statistics. Available: http://www.futuresofpalmbeach.com/anorexia-treatment/factsstatistics/. Last accessed 30/05/2015. .Grant Pardee. (2015). The Future of Social Media According to VICE.Available: http://www.vice.com/en_uk/read/the-future-of-socialmedia-121. Last accessed 31/05/2015. . JESS WILSON , HARRIET HERNANDO. (2015). ‘Thinspiration selfies almost killed me’: Anorexia survivor’s warning as Mirror investigation uncovers shocking secret world on Instagram. Available: http://www.mirror.co.uk/news/real-life-stories/thinspiration-selfieskilled-me-anorexia-5245488. Last accessed 30/05/2015. .Matthew Hepburn. (2015). The Share a Coke story. Available: http://www.coca-cola.co.uk/stories/history/advertising/share-a-coke/. Last accessed 31/05/2015. Michael Luciano. (2015). Plus-Size Model Can Try Redefining ‘Beauty’ But She Can’t Redefine ‘Healthy’. Available: http://thedailybanter. com/2015/01/tess-holliday-can-try-redefining-beauty-but-she-cant-redefine-healthy/. Last accessed 30. .Rebecca Beacham. (2014). Is It Time to Rethink Your Brand’s Reliance on Facebook?. Available: http://www.socialmediatoday.com/content/ it-time-rethink-your-brands-reliance-facebook. Last accessed 01/06/2015. . Vicki Robin. (2015). Summary of Your Money or Your Life. Available: http://vickirobin.com/books/summary-of-your-money-or-your-life/. Last accessed 27/05/2015.

.22.

FIG1- Dale Hodgson, (2015), Who shoes I store layout. [OWN IMAGE]. FIG2- Dale Hodgson, (2014), Airbnb student app visuals. [OWN IMAGE]. FIG3- Dale Hodgson, (2015), T-shirt/Film project campaign page. [OWN IMAGE]. FIG4- Instagram, (2015), 8.jpg [ONLINE]. Available at: https://localtvwtvr.files.wordpress.com/2013/04/8.jpg?w=640 [Accessed 02/06/2015]. FIG5- Dale Hodgson, (2015), Cartogram idea 1– Trend Driver. [OWN IMAGE]. FIG6- Dale Hodgson, (2015), Cartogram idea 1 – Trend Innovator . [OWN IMAGE]. FIG7- Dale Hodgson, (2015), Cartogram idea 1 – Trend Consequence. [OWN IMAGE]. FIG8- Milk Management, (2015), tess-holliday-full.jpg [ONLINE]. Available at: http://cdn.scahw.com.au/cdn-1d039c0065740f0/ ImageVaultFiles/id_328873/cf_3/tess-holliday-full.jpg [Accessed 02/06/2015]. FIG9- ELLE magazine, (2014), jennifer-lopez-that-grapejuice-elle-magazine.jpg [ONLINE]. Available at:http://thatgrapejuice.net/wp-content/uploads/2014/09/jennifer-lopez-that-grape-juice-ellemagazine.jpg[Accessed 02/06/2015]. FIG10- Coordinate Group, (2014), /cc_33271_inner_confidence_edition_1/1 [ONLINE]. Available at:http://image.issuu.com/131126044515205c0ac4304faf3b1d65f3bd292ee63f/jpg/page_1_thumb_large.jpg[Accessed 03/06/2015]. FIG11- Kitty Sheehan, (2014), image1.jpg [ONLINE]. Available at:https://kittysheehan.files.wordpress.com/2014/01/image1.jpg [Accessed 03/06/2015]. FIG12- myworldhairstyle, (2015), school-hairstyles.jpg [ONLINE]. Available at: http://myworldhairstyle.com/wp-content/uploads/2015/04/ school-hairstyles.jpg [Accessed 03/06/2015]. FIG13- indulgy, (2015), pink-telephone.jpg [ONLINE]. Available at:http://in1.ccio.co/zQ/jj/Ub/156570524514782970wglaNYTFc.jpg [Accessed 03/06/2015]. FIG14- stylesouvenir, (2012), Pile Of Magazines [ONLINE]. Available at:https://stylesouvenir.files.wordpress.com/2012/09/dsc_0271.jpg [Accessed 03/06/2015]. FIG15- sodahead, (2011), 829236662_back_blond_blonde_brown_hair_brunette_girls_68816_xlarge.jpeg[ONLINE]. Available at:http:// images.sodahead.com/polls/001869061/829236662_back_blond_blonde_brown_hair_brunette_girls_68816_xlarge.jpeg[Accessed 03/06/2015]. FIG16- genius, (2015), Meghan-trainor-title-ep-tracklist-and-cover-art-lyrics [ONLINE]. Available at:http://images.rapgenius. com/268728c462aab9eb656a84ae493b38a5.1000x1000x1.png [Accessed 03/06/2015]. FIG17- Corey Murray, (2013), A Printable List Of The Best Education Hashtags [#Infographic] [ONLINE]. Available at: http:// melanielinktaylor.mzteachuh.org/2013/04/hashtags-to-meditation-tweets-of-days.html[Accessed 03/06/2015]. FIG18- Dale Hodgson, (2015), Cartogram idea 2– Trend Driver. [OWN IMAGE]. FIG19- Dale Hodgson, (2015), Cartogram idea 2 – Trend Innovator . [OWN IMAGE]. FIG20- Dale Hodgson, (2015), Cartogram idea 2 – Trend Consequence. [OWN IMAGE]. FIG21- Susan Fournier, (2012), CBR-Book.html [ONLINE]. Available at:http://consumerbrandrelation.homestead.com/CBR-Book.html [Accessed 03/06/2015]. FIG22- Dale Hodgson, (2015), Facebook news feed – consumer response. [OWN IMAGE]. FIG23- ink361, (2013), BMWinstagram [ONLINE]. Available at: https://scontent.cdninstagram.com/hphotos-xpf1/outbounddistilleryimage9/t0.0-17/OBPTH/532d322c8b9e11e192e91231381b3d7a_6.jpg [Accessed 03/06/2015]. FIG24- evohosting, (2014), chalkboardsocialmediabuttons.jpg [ONLINE]. Available at:http://www.evohosting.co.uk/wp-content/ uploads/2014/09/chalkboardsocialmediabuttons.jpg [Accessed 03/06/2015]. FIG25-Nokton, (2012), ipadimage.jpg [ONLINE]. Available at:http://static.businessinsider.com/image/4f4ba7c76bb3f7090900000d/image. jpg [Accessed 03/06/2015]. FIG26-dailymail, (2012), article-2225194-12C22CA3000005DC-156_634x499.jpg [ONLINE]. Available at:http://i.dailymail.co.uk/i/ pix/2012/10/30/article-2225194-12C22CA3000005DC-156_634x499.jpg[Accessed 03/06/2015]. FIG27-media-cache, (2012), Sunsetfamily [ONLINE]. Available at: https://s-media-cache-ak0.pinimg.com/236x/bf/5d/41/ bf5d412d8f431292948e889c3a259b0f.jpg [Accessed 03/06/2015]. FIG28- philipkingsley, (2012), dressing-table-instyle.jpg [ONLINE]. Available at:https://philipkingsley.files.wordpress.com/2012/02/ dressing-table-instyle.jpg [Accessed 03/06/2015]. FIG29- AppleInc, (2015), iphone6-plus-box-silver [ONLINE]. Available at: http://store.storeimages.cdn-apple.com/4277/as-images. apple.com/is/image/AppleInc/aos/published/images/i/ph/iphone6/plus/iphone6-plus-box-silver-2014_GEO_EMEA_LANG_ EN?wid=478&hei=595&fmt=png-alpha&qlt=95&.v=1410266281976 [Accessed 03/06/2015]. FIG30- alltidlittsterkere, (2015), notater.jpg [ONLINE]. Available at:http://www.alltidlittsterkere.org/siteimages/notater.jpg [Accessed 03/06/2015]. FIG31- socialmediaweek, (2015), smw-london.png [ONLINE]. Available at:http://socialmediaweek.org/london/files/2014/07/smw-london. png [Accessed 03/06/2015]. FIG32- alltidlittsterkere, (2015), notater.jpg [ONLINE]. Available at:http://www.alltidlittsterkere.org/siteimages/notater.jpg [Accessed 03/06/2015]. FIG33- Kitty Sheehan, (2014), image1.jpg [ONLINE]. Available at:https://kittysheehan.files.wordpress.com/2014/01/image1.jpg [Accessed 03/06/2015]. FIG34-Dmitrieva Daria, (2015), two-women-drinking-coffee-in-the-street-cafe-Stock-Photo.jpg [ONLINE]. Available at: http:// previews.123rf.com/images/dmitrieva/dmitrieva0907/dmitrieva090700003/5214189-two-women-drinking-coffee-in-the-street-cafe-StockPhoto.jpg [Accessed 03/06/2015]. FIG35-onedirectionlover, (2015), large.jpg [ONLINE]. Available at:http://data3.whicdn.com/images/32158418/large.jpg [Accessed 03/06/2015].

.23.

APPENDIX

BIBLIOGRAPHY

APPENDIX

Jeanett Mari Gibson Short Nilsen. (2014). The negative effect of the fashion industry on children. Available: http://mcdaniel.hu/the-negativeeffect-of-the-fashion-industry-on-children/. Last accessed 03/06/2015.

asosplc. (2014). POSITIVE BODY IMAGE. Available: http://www.asosplc.com/responsibility/sustainable-business/ourcustomers/positive-body-image.aspx. Last accessed 03/06/2015. dailymail. (2014). 90% of teens unhappy with body shape. Available: http://www.dailymail.co.uk/news/article-205285/90teens-unhappy-body-shape.html. Last accessed 03/06/2015. Catherine Pearson . (2011). Fashion And Eating Disorders: How Much Responsibility Does Industry Have?. Available: http://www.huffingtonpost.com/2011/09/13/fashion-eating-disorders-industry-responsibility_n_955497.html. Last accessed 03/06/2015. Danica Lo. (2015). Survey Says: Social Media Sets Unrealistic Beauty Standards. Available: http://www.glamour.com/inspired/ blogs/the-conversation/2015/02/social-media-self-esteem. Last accessed 03/06/2015. Jeff Bullas. (2015). 33 Social Media Facts and Statistics You Should Know in 2015. Available: http://www.jeffbullas. com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/. Last accessed 03/06/2015. oursocialtimes. (2015). 8 useful social media statistics for 2015. Available: http://oursocialtimes.com/8-useful-social-mediastatistics-for-2015/. Last accessed 03/06/2015. Facebook. (2015). our mission. Available: http://newsroom.fb.com/company-info/. Last accessed 03/06/2015. EVAN LEPAGE. (2014). The Doâ&#x20AC;&#x2122;s and Donâ&#x20AC;&#x2122;ts of How to Use Hashtags. Available: http://blog.hootsuite.com/how-to-usehashtags/. Last accessed 03/06/2015.

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.25.

Methodology

APPENDIX

Questionnaire

.26.

.27.

APPENDIX

Results

Reports

.28.

.29.

APPENDIX

APPENDIX Facebook Question & Response

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.31.

APPENDIX

APPENDIX Visual Responses

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N0516948 Dale Hodgson 3123 Words

FCP2 FASH20032: Promotion and Context 201415 Half Year 2.