PROCESS BOOK
No Touchy! Brand
PROCESS BOOK
No Touchy! Brand
No Touchy! Process Book
TABLE OF CONTENTS
PHASE 1 7
Objective
8
Sketches
12
Investigation
PHASE 2 15
Objective
16
Sketches
21
Creative Brief
PHASE 3 23
Objective
24
Sketches
28
Deliverables
PHASE 4 33
Objective
35
Final Brand
OBJECTIVE IDENTIFY TOPICS BRAINSTORM SELECT IDEAS
PURPOSE to find and select the topic of investigation.
SKETCHES
8
No Touchy! Process
Phase 1
9
c g lo sion s e a r p hild c r o deco e o m rho e h t o m s i l h n o o c i l
c m e s u n i b l a c y c e n i r k r n i r d o i d t o a c u d p e d h d a m n g
FURTHER INVESTIGATION
12
No Touchy! Process
Phase 1
13
OBJECTIVE CREATIVE BRIEF TONE/MOOD AUDIENCE LOGO/COLORS
PURPOSE to begin aesthetic and creative direction of brand.
SKETCHES
16
No Touchy! Process
Phase 2
17
cam
pa
ig
gn
CREATIVE BRIEF
20
No Touchy! Process
Phase 2
21
22
No Touchy! Process
Phase 2
23
OBJECTIVE POSTERS BOOKLET CARDS PROGRAM
PURPOSE to expand the brand and find appropriate deliverables.
SKETCHES
26
No Touchy! Process
Phase 3
27
DELIVERABLES
30
No Touchy! Process
Phase 3
31
32
No Touchy! Process
Phase 3
33
34
No Touchy! Process
Phase 3
35
OBJECTIVE CHECK DOUBLE CHECK TRIPLE CHECK FINALIZE
PURPOSE to perfect, finalize, and get it ready for launch date.
38
No Touchy! Process
Phase 4
39
By: Dalila Copeland