Friendly Ducks Book

Page 1

WE ARE

CURIOUS ABOUT... AN EXPLORATION INTO HUMAN INTERACTION

RYAN HRBEK | DALLAS CARNAHAN | KYLE MCGREEVY-MILLS


WE BELIEVE THAT THE WORLD IS ALL OF OURS AND THAT NO ONE IS AN ISLAND. WE BELIEVE THAT OUR COEXISTENCE REQUIRES MORE THAN JUST THE BARE MINIMUM OF HUMAN INTERACTION, THAT WE MUST ALL TAKE STEPS TO ENRICH OUR FELLOW MAN’S DAY. WE BELIEVE THAT KINDNESS IS MORE THAN JUST THE SUM OF ITS PARTS. IT IS A CULTURE, A LIFESTYLE THAT MUST BE FORGED THROUGH ACTS LARGE OR SMALL, PIECE BY PIECE UNTIL IT IS NOT JUST EXPECTED, BUT A FOREGONE CONCLUSION. WE BELIEVE IN GENEROSITY, PASS IT ON. 1


WE ARE FRIENDLY

DUCKS


3


WE EXPLORED

GENEROSITY

AND WHAT IT MEANS TO

TODAY,

PEOPLE

PERCENT OF COLLEGE STUDENTS RATE THEMSELVES LESS EMPATHETIC THAN THE AVERAGE STUDENT DID 30 YEARS AGO. THAT MEANS THAT 3 OUT OF 4 OF US DUCKS ARE HAVING TROUBLE WITH UNDERSTANDING AND REACTING TO OUR FRIENDS WHEN THEY NEED US. THAT’S OS

75

FUCKED.

EMPATHYIS A PRIMARY CATALYST OF

ERAND I Ty N E G KINDNESS,

WHICH ARE BOTH PRETTY IMPORTANT IN THE

FOUNDING & SUSTAINING OF SOCIAL NETWORKS.


WE ASKED YOU TO TELL US ABOUT GENEROSITY AND KINDNESS IN YOUR LIVES. HERE’S WHAT YOU SAID: “I HAVE BEEN WATCHING MY FRIENDS CAT BECAUSE THEIR LANDLORD THREATENED TO EVICT THEM IF THEY DIDN’T.”

“I WALKED A CONFUSED CHINESE MAN TO CVS.”

“I CLEANED UP MY ENTIRE LIVING ROOM AND KITCHEN WHILE MY ROOMMATES WERE OUT FOR THE DAY.”

“I CALLED A DOCTOR TO ASK ABOUT A FRIEND’S ILLNESS BECAUSE SHE WAS WORRIED BUT DIDN’T WANT TO CALL.”

PLACES YOU’VE NOTICED YOURSELF BEING MOST GENEROUS: 1. IN PUBLIC 2. AT HOME 3. AT A FRIEND’S HOUSE 4. THE BARS PLACES YOU’VE NOTICED THAT YOU KEEP MOST TO YOURSELF: 1. IN CLASS 2. AT HOME 3. AT WORK TIMES YOU’VE NOTICED YOURSELF BEING MOST GENEROUS: 1. AT LUNCH 2. IN THE MORNING 3. AFTER CLASS TIMES YOU’VE NOTICED THAT YOU KEEP MOST TO YOURSELF: 1. IN THE MORNING 2. IN THE EVENING 3. DURING CLASS TYPES OF WEATHER YOU’VE NOTICE MAKE YOU MOST GENEROUS: 1. WHEN IT’S SUNNY 2. WEATHER HAS NO EFFECT 3. WHEN IT’S RAINY 5


ON JUNE 6TH

2014

WE PLACED

16

RUBBER DUCKS AROUND CAMPUS TAGGED WITH TRACKABLE URL’S THAT DIRECTED FRIENDLY DUCKS TO OUR PAGE

#PASSITON

OVER THE COURSE OF OUR EXPERIMENT WE GENERATED

8

IN ALLEN HALL

8

IN THE EMU TO BE PASSED ON IN RECOGNITION OF

A GOOD DEED WE WERE ABLE TO

82

62

FACEBOOK VIEWS OF OUR LIKES STATEMENT VIDEO

FOLLOW EACH DUCK

BASED ON INDIVIDUAL

CLICKS

ON EACH UNIQUE URL


#friendlyducks UO Creative Strategist Spring ‘14


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