Welcome Thanks for your interest in PARK DRIVE Magazine, an upscale entertainment, fashion, and lifestyle publication. PARK DRIVE Magazine is the premiere digital publication chronicling local events specifically designed to maintain an attract the masses within a national market. Park Drive Magazine (PDM) coverage consists of entertainment and fashion coverage that will intrigue our audience. Covering fashion, cuisine, culture, lifestyles, local celebrities, entertainment, beauty, real estate, and events, Dallas Flow is more than a magazine, it’s a destination for where upwardly mobile go to be in the know. As more publications explore converting to the digital format, Dallas Flow is maximizing the digital platform now.
Who is PARK DRIVE PARK DRIVE Magazine is a digital publication bringing popular city events to a national audience. PARK DRIVE focuses on top entertainment news, upscale and attainable fashion, and lifestyle information that interest our readers. Focusing on New York, Atlanta, Miami, New Orleans, Dallas, Houston, Chicago, and Los Angeles, we look to give our viewers the best experience with a digital publication and keep them entertained and informed.
NEW YORK FASHION WEEK
ENJOY OUR COVERAGE Each month, PARK DRIVE creates feature stories on different businesses around the country, giving them our platform to showcase their business and speak about what makes them unique. Our readers will enjoy the information we bring them about some businesses they know, and new businesses they are now intrigued to patronize. We create new editorials on entertainment, fashion, music, beauty, lifestyles and more. There are several highly appealing events going on around the U.S. and we bring it you in our digital publication. PARK DRIVE is viewed by those beyond the U.S., plus we enjoy a growing audience throughout other countries. Our strength is in the U.S., and you will enjoy the benefits of working with a new digital media that is appealing and reaches your target audience via PC’s, Mac’s, IPads, and mobile devices. We utilize the benefits of social media, as everyone is connected via Facebook, Twitter and other social media outlets. We promote the events we cover on these outlets, and enjoy the ability for the simplest post of a new business we are covering or any other topic, to go viral, reaching thousands of people easily and effectively.
MARGARITA BALL, DALLAS, TEXAS
REACH AND VIEWERSHIP
THE DIGITAL FUTURE
Each month we receive over 154,000 unique visitors to our publication. HOUSEHOLD INCOME $25K OR LOWER
17%
$26K - $50K
40%
$51K & OVER
42%
HOME OWNERS 61%
Pew’s annual State of the Media report showed that the web is the second most popular source of news, only to television. Also, online media was the only one that saw growth year after year, while other medias from print media to radio to television saw a decline. Readers of PARK DRIVE Magazine are continuously in search of different influences to share with friends, co-workers and to take along in their personal lives. Our audience is heavily networked with social media such as Facebook, Twitter, and their own personal blogs. Gender: 59% Female, 41% Male Average Income: $82,000 Social Grade: College Educated
COMPUTER 68% At HOME
MOBILE DEVICE 61% SMART PHONES
Age: 18-24: 21% 25-34: 44% 35-44: 18%
ONLINE ADVERTISING ADVANTAGES
OVER 50% OF WEBSITE TRAFFIC IS FROM ONLINE ADS
A 2012 SURVEY SHOWED A 40% SALES INCREASE WHEN CONSUMERS VIEWED ONLINE ADS COMPARED TO OTHER METHODS OF ADVERTISING
ONLINE ADS CONNECT TO THE VIEWERS SOCIAL MEDIA (FACEBOOK, TWITTER, ETC) WHICH AMPLIFIES YOUR ADS EVEN MORE
ONLINE MAGAZINE HAVE THE BEST INFLUENCE ON DRIVING CONSUMERS TO SEARCH FOR PRODUCTS ONLINE
WEBSITE ADVERTISING Minimum 15,000 Impressions MONTHLY RATES (3 Month Minimum, Images Must Be At 72 Resolution) Size
3X
6X
12X
Slider: $700.00/Month
$2100.00
$4200.00
$8400.00
Top Banner: $500.00/Month $1500.00 $3000.00 Size: 160 x 600 Pixels; Side of Page of Choice
$6000.00
Lower Banner: $300.00/Month $900.00 $1800.00 728 x 90 Pixels; Appears Middle of Main Page
$3600.00
Size: 900 x 700 Pixels
Block Ad: 3X 6X $200.00/Month $600.00 $1200.00 320x 200 Pixels; Shows in Middle of Page
12X $2400.00
Feature Menu Page Banner $100.00/Month $300.00 $600.00 $1200.00 468 x 60 Pixels; Placed top or bottom of menu page
Content Banner $100.00/Month $300.00 $600.00 468 x 60 Pixels; Placed in the middle of the article of your choice
$1200.00