Edmonton Journal 2012 Media Kit

Page 1

media kit 2012

A division of


Amy Shaw Automotive sales rep Plays piano. Laundry compulsion. Betty Crocker in heels

Barb Scott Automotive sales rep Interior Stylist. Loves Dance Moves for exercise. Mosaic tile maven.

Deborah Horlick Automotive sales rep Proficient at holding the dummy end of a tape measure. Pet therapy handler. Zingy one-liners.

Linda Tirs Automotive sales rep Runner. Stage mom. Avid collector of “stuff�.

Guy Huta Automotive sales rep Grandpa of 3. Always prepared. Hoarder in denial.


5

6 discover edmonton

Publisher and Editor-in-Chief’s

7 Things to see and do 9 Economic growth

what’s inside

what's inside message

24 advertising opportunities

11our newsroom 12 16 18 20 21 22 23

Every day in the Edmonton Journal Meet the columnists Exciting initiatives Online and digital editions Mobile and tablet editions eReaders, social media and QR codes Awards and recognition

38 other services 39 Projects and partnerships 40 Trade shows and events 41 Other opportunities 42 Country Asides and TVtimes 43 Digital ad submission

26 27 30 33 34 35 36 37

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Mjgftuzmf44 2012 features

46

marketing

calendar

Already thinking of the RV season? DON’T FORGET A SHORT “TEST RUN”

Strong support EXPECTED FOR THIS YEAR’S RV SHOW AND SEASON

A peek inside a child’s camping backpack

Exploring Manitoba

49 pre-prints and specialty products

planning 55 2012 calendar

Delivering results Print ad positions Online products Smartphones Tablets Extending your reach Online properties SwarmJam

51 GEA urban core map 52 GEA rural core map 53 FlyerCity

68 advertising

budget planner

media kit 2012

47 Sponsored programs and events

54 caring for

our environment

70

contact us

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media kit 2012


publisher & editor-in-chief ’s message

It has been more than a century since the first edition of the Evening Journal rolled off a small set of presses at the back of the Shamrock Fruit Store at First Street and 101A Avenue.

Today, 109 years later, the Edmonton Journal reaches into the lives of hundreds of thousands of Albertans every week in print, online, on tablets and apps and via mobile devices. One thing that hasn’t changed, though, is our dedication to excellence in journalism and our commitment to our community. Our newsroom, the largest in northern Alberta, is focused on providing you with relevant local information as well as the best of provincial, national and international news. We also believe in meaningful engagement with the citizens of our city and region. Our community newsroom, The Bridge, provides a forum for readers to interact with us and with others, and we continue to explore other ways in which we can have a two-way conversation with our audiences, however they want to reach us. That community connection is at the heart of everything we do. We invite you to join the conversation.

Lucinda Chodan John Connolly Publisher

Lucinda Chodan Editor-in-Chief

John Connolly

media kit 2012

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discover

edmonton

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media kit 2012


discover edmonton

arts • The Art Gallery of Alberta is a state-of-the-art architectural masterpiece featuring historical and contemporary paintings, sculptures, installation works and photographs by Canadian and international artists throughout 30,000 square feet of exhibition space. • The Edmonton Symphony Orchestra is a collection of some of the finest professional musicians performing more than 85 concerts a year in the acoustically superb Winspear Centre. • For nearly 50 years, the Edmonton Opera has been bringing world-class performances to the capital city with a selection of famous stories presented each opera season. • The Citadel Theatre is Edmonton’s premier professional theatre located in the heart of the downtown core.

attractions

• The Edmonton International Fringe Festival brings more than 500,000 visitors to the city every summer. Theatre enthusiasts enjoy more than 1,200 shows in 29 venues over 11 days. This is North America’s largest and oldest Fringe festival.

• Fort Edmonton Park is North America’s largest interactive historic park. Experience life as it was in 1885, 1905 and 1920, while enjoying the city’s breathtaking river valley. • The Muttart Conservatory is a collection of botanical gardens housed in dramatic glass pyramids. Each of the four pyramids features indigenous plants and rare species from around the world and is a welcome oasis yearround.

Elena Modzolevska Human resources coordinator

Award-winning ballroom dancer. World traveller. Loves coming in to work every day.

• The Edmonton Valley Zoo focuses on education and conservation while allowing visitors to observe a collection of animals that range from the snow leopard to the sea lion. The zoo is located along the city’s North Saskatchewan River and offers plenty of picnic spots and room to play. • The Telus World of Science is one of the city’s most popular attractions and features exhibit galleries, an IMAX theatre, an observatory and star theatre, as well as a discovery land for kids and numerous educational programs. • West Edmonton Mall offers everything you could want and more, with over 800 stores and services, more than 100 eating establishments and world-class attractions, such as Galaxyland, the World Waterpark and the Ice Palace.

media kit 2012

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shopping

things to see and do Digital ad trafficker

Amateur photographer. Fitness activist. Enjoys stairs.

sports

education

Lilla Gray

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• West Edmonton Mall is the city’s largest shopping centre, with more than 800 stores and a variety of restaurants and services. • Kingsway Mall is the city’s second largest mall and is located in the downtown area. Every year, more than 10 million people make their way through Kingsway’s 200-plus businesses. • Southgate Centre has been through dramatic renovations and offers some of the most exciting stores in the city, including Crate and Barrel, Restoration Hardware and Kiehl’s. • South Edmonton Common is home to the city’s largest selection of outlet and factory stores, as well as large chain stores and entertainment experiences. When fully developed, this open-air shopping mecca will spread over 320 acres and contain approximately 2.3 million square feet of retail space. • If you’re looking for unique stores and local businesses, take a stroll along Edmonton’s Whyte Avenue. With quaint shops, fun pubs, live arts venues and a nearby farmers’ market, Whyte Avenue appeals to the Bohemian in all of us.

• The University of Alberta consistently ranks as one of Canada’s top universities, and the school continues to expand, especially in the field of research. The university attracts approximately $500 million in external research funding every year, the second highest in Canada, and is home to some of the world’s brightest students, professors and researchers. • Grant MacEwan University is the largest transfer institution in the province and offers its own programs in a variety of fields, including arts, science, health and business. • The Northern Alberta Institute of Technology (NAIT) is the largest apprenticeship trainer in Canada and offers 250 programs, including apprenticeship trades and continuing education. • Edmonton is home to a large number of educational opportunities, from universities and community colleges to program- and language-specific schools for all ages.

• The Edmonton Eskimos are part of the Canadian Football League and the most successful CFL franchise of the modern era (1949-present). The Eskimos play in the storied Commonwealth Stadium. • For many hockey fans, the Edmonton Oilers are more than an NHL team, they are a lifestyle. The team has enjoyed a dynasty of Stanley Cup wins and fans of all ages continue to help sell out Rexall Place game after game. • Other popular teams in Edmonton include the Western Hockey League (WHL) Edmonton Oil Kings and the National Lacrosse League’s Edmonton Rush.

media kit 2012


economic growth

economic growth Alberta’s energy sector is going strong, even in the face of global turmoil. Though the threat of a recession in the Eurozone has sent global financial markets into turmoil, oil prices have regained much of their lost ground and are expected to climb higher over 2012 and 2013, eventually reaching an average of US$106 in 2013. Energy investment in Alberta will swell thanks to the thriving oilsands, increasing from $31.8 billion in 2011 to $57 billion by 2016. Edmonton, as Alberta’s energy hub, continues to be one of the top performers in Canada, posting an estimated GDP gain of 3.6 per cent in 2011. Edmonton’s GDP is forecast to grow by 3.4 per cent in 2012 and by an even faster 4.3 per cent in 2013. Sources: The CIBCWM Metropolitan Economic Activity Index January 19, 2012, Statistics Canada, Conference Board of Canada, Metropolitan OutlookWinter 2012; NADbank 2010

edmonton, Alberta • Canada’s sixth largest market and Alberta’s capital city • Ranks ahead of every Canadian city except Toronto in economic momentum • CMA population 1,159,869 • Part government centre, part university town, part energy provider • Projected 3.4 per cent economic growth in 2012 • Spectacular job creation in 2011 led to strong disposable income and retail sales growth • Average household income: $87,083, 12.8 per cent above the national average • Projected retail sales up 4.8 per cent in 2012 increasing to 6.0 per cent in 2013 • Strong labour market with the fastest pace of overall employment growth among all Canada’s CMAs • Enjoys one of the lowest unemployment rates in the nation • Population is rising by a year-over-year rate of 1.7 per cent, well above the national average • Numbers of consumer and business bankruptcies are among the lowest in the nation

population stats 1

Edmonton (city)............... 812,201 4 Edmonton (CMA)........1,159,869 1 Beaumont..............................13,284 3 Bon Accord.............................1,488 3 Bruderheim...............................1,155 1 Calmar.........................................1,970 3 Devon.........................................6,510 1 Fort Saskatchewan............19,051 3 Gibbons................................... 3,030 3 Leduc.......................................24,279

3

Leduc County.......................13,541 3 Morinville.................................8,569 1 Parkland County...............30,568 3 Redwater....................................1,915 1 Spruce Grove.........................26,171 2 St. Albert................................61,466 3 Stony Plain..............................15,051 1 Strathcona County......... 92,490 3 Sturgeon County...............19,578 3 Wabamun....................................661

SOURCE: 1 2009 Municipal Census / 2 2008 Municipal Census / 3 2008 Official Population List, Alberta Municipal Affairs / 4 Conference Board of Canada, Autumn 2010 Metropolitan Outlook (Forecast)

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our print/online readers 513,400

42%

TOTAL WEEKLY print/online READERSHIP

AGE 25-49

SOURCE: NADbank 2010/11

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media kit 2012

92,419

$

AVERAGE HOUSEHOLD INCOME

74%

70%

AVERAGE HOUSEHOLD INCOME 75K+

SOME POST SECONDARY EDUCATION OR UNIVERSITY GRADUATE

83% HOME OWNERS


The Journal is the most trusted source of news in Northern Alberta, with the largest newsroom in the region and a long tradition of award-winning newsgathering.

our newsroom

our newsroom bringing you the best of news and information about Northern Alberta.

T

he Journal was founded in 1903 with a mission to provide relevant and reliable local news coverage. More than a century later, that news content is delivered on a variety of platforms almost around the clock every day of the year. These days, you can read your Journal in print, on the website edmontonjournal.com, on an iPad or other tablet device or via mobile phone. What hasn’t changed, however, is our commitment to

Our newsroom consists of almost 100 newsgathering professionals covering local news, Alberta politics, business, sports, lifestyles and the arts. The Journal features such community engagement programs as the Cappies, which focus on high school theatre, and Canspell, a Canada-wide spelling bee, as well as pioneering a community newsroom, The Bridge, to feature readers’ stories, photographs and videos. Our team has a growing national and international reputation for innovation in the digital realm, and traffic to our website and usage on mobile devices has skyrocketed over the past year. In addition, the Journal continues to reach tens of thousands of Albertans every week with coverage that is based in and about our community.

Kerry Powell Digital editor

Particularly particular. Loves iEverything. Believes journalism is a calling.

media kit 2012

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• A section • Arts and Life • Classifieds • Sports

• A section • Arts and Life • Business • Classifieds • Driving • Family and Fitness • Sports

• A section • Arts and Life • Business • Classifieds • Food • Sports

• A section • Business • Auto Advantage • Classifieds • Sports • What’s On

friday

saturday

sunday

• A section • Business • Classifieds • Driving • Movies • Sports

• A section • Arts and Life • Business • Classifieds • Homes • Sports • Style • Travel • Working • Real Estate Marketplace

• A section • Arts and Life • Books • Classifieds • Color comics • Insight • Sports

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EDITOR: JANET VLIEG, 780-429-5578; jvlieg@edmontonjournal.com

Talking about team spirit

C O M M E N TA R Y

Spanks for the memory

No rest for rock’s road warriors

lie ame, goa g s e s o l Oil BeeďŹ ng up your

Corporal punishment belongs in a bygone era

ELIZABETH WITHEY

grocery budget

A spicy education in Nigerian cuisine

T U E S DAY, F E B R UA R Y 2 1 , 2 0 1 2

Members of the Millwoods Atom Raiders show off their gold medals from the Confederation Hockey Christmas Tournament.

Playing like winners,

I’ve never shopped at Costco. I’ve never tasted Red Bull, with, or without, vodka. I’ve never been to Vegas, or snowboarded, or watched what’s bound to be a life-altering, gutbustingly funny episode of Two and a Half Men. And I’ve yet to spank my son. Granted, the boy is only 18 months old. It’s rather early in the game to brag. I’m sure I’ll be tested in the years to come, once he learns to talk back, once he’s able to push and push and push until all I want to do is throttle him, until I fantasize of tanning his misbehaving hide a satisfying vermilion. But I’m not sure I could actually strike him. On his bum (rather adorable of late, I must


“A� section

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Ray’s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

Go West for more work, less play

SPECIAL REPORT: SOLDIERS’ WINTER WAR GAMES

Better balance needed for Albertans, research says BRENT WITTMEIER Edmonton Journal

RYA N JAC KSON, E DMON TON J OU R NAL

Canadian soldiers with Lord Strathcona’s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

Troops get reacquainted with bitter bite of Arctic Just out of Yellowknife is Canada’s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

are still with the real war in Afghanistan. Remember the creamy yogurt made of camel’s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to –20 C. Sgt. Timothy Nowlan

C I T Y & R E G I O N C A N A DA

received a mention in three civilian books about the war — 15 Days, Contact Charlie and Outside the Wire. “Remember the time Cady stuck his hand in a Taliban’s leg?� Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets weren’t working, he reached into the exit wound left by a sniper’s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangers’ role Monday: Diving for trouble.

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ARCTIC RAM: THE SERIES

Big beer busted

Toews’ tweets

Andrew Coyne

A22 SATURDAY, FEBRUARY 18, 2012 / EDMONTON JOURNAL Simpsons celebration Murdoch’s new tab

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

500 episodes ofE Homer D I and T Oso R IBesieged A L newspaper owner on and so on . C1 vows to bring back Sun. D4

TODAY’S W E AT HER

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Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

Reputation for thin skin hurts province

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Alberta’s Parkland Institute show a “quite startling� lack of work-life balance here. “Family Day comes when it does because people need a break this time of year,� said Diana Gibson, research director. “We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.� Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redford’s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down can’t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

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The brief, furious artillery duel this week between Municipal Affairs Minister Doug Griffiths and Alberta Urban Municipalities Association president Linda Sloan has dragged out into the daylight the long-standing suspicion that the province penalizes dependent institutions whose leaders are openly critical of its policies. Griffiths’ angry response, which included a provincial boycott of a meeting with the association, and a nasty tweet from a top aide of Premier Alison Redford that Sloan has “lied ... maliciously,� will have done little to reassure mayors, school board chairmen and university executives that the new PC government has a better sense of humour than its touchy predecessors did when publicly challenged. Is it true that the grant system for municipalities “has been subject to reduction, to change and to partisan influence� as claimed by Sloan, an Edmonton councillor? She offers no evidence, although one is reminded of Mayor Stephen Mandel’s outrage — quickly stifled — back in 2007 when Edmonton received significantly less than Calgary and Strathcona County in the new system of infrastructure grants. The Catch-22s of accusations like Sloan’s is that partisan behaviour is difficult to quantify, and that the relative silence of Alberta boards, municipalities and other institutions could mean that they are indeed all happy and fairly treated in this, the best of all possible provinces. We can only make judgments based on occasional telltale wisps of smoke, such as the occasional tendency of smaller town councils to buy fundraiser tickets to Tory events. But maybe, in practical terms, the truth about our keepquiet political culture isn’t what really matters. We have a new government that clearly wants to do things better. Griffiths himself has worked hard to be more collaborative with municipalities. The real question is how to make sure everyone knows that the Redford era will feature thicker ministerial skins and that people in positions of authority can participate in open debate about how and where tax dollars should be spent. Albertans must be confident that public figures are speaking out on behalf of their areas of responsibility, and that the provincial government has a good rationale for the choices it has made in the face of competing demands for public money. In the current case, a good start has been made, with apologies and agreements to disagree on all sides. We’ll

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Seven days a week, the “A� section, the front section of the newspaper, is the place readers can find all the news from Edmonton, around Alberta, throughout Canada and across the world. The front page contains the stories Journal editors feel are the most important and interesting of the day, with a strong focus on Edmonton news and events. Page A3 begins the City and Region section, where readers can expect to get the latest on local politics, crime, education, health, science and more, as well as columns by two of the Journal’s most provocative writers, Paula Simons and David Staples. Further back in the “A� section, readers will find stories and photos from Alberta, Canada and around the world. And anchoring the back of the section are the Journal’s mustread editorial and opinion pages, where columnists, experts and letter writers weigh in on the top issues of the day, and nationally a cc l a i m e d c a r to o n i st Malcolm Mayes offers his take on the news.

EDITOR: DAVID EVANS, 780-429-5207; dfevans@edmontonjournal.com

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LETTERS

Re: “ER wait times remain ‘abysmal’; Province admits it will fail to reach reduction targets,� The Journal, Feb. 16. It was both disconcerting and disappointing to read Health Minister Fred Horne’s comments with respect to emergency room wait times in Alberta. It is apparent that he simply doesn’t get it. Here we go again with blaming prolonged waits for emergency care on increased uti-

Paul Cheung, Edmont o n

No sweetness in death Re: “It’s time to stand up to Syria,� by Rob Gray, Letters, Feb. 14.

Keep our bitumen here You think our gasoline prices are high now? Wait until they get that bitumen piped across the border to the United States. Then they will have full control. Gas prices keep going up and down like a yo-yo. I agree with the people who said we should build refineries in Alberta. Pipeline work would employ people for a year or more, but refineries will employ workers indefinitely for as long as we have bitumen here. L e n C a l l i h o o, E d m o n t o n

Say no to NestlĂŠ chairman

Our Classifieds section boasts more than 200 diverse product and service categories. Jobs, cars, merchandise, homes – Classifieds really does have everything for everyone. Our self-serve Classifieds lets you create your own ad online and in the newspaper. It is a bustling marketplace open seven days a week, 24 hours a day.

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and First Nations as the three pillars of Canadian languages and cultures. Then we should increase exposure of French and First Nations languages and cultures to the public through academic, recreational and cultural exchange activities. Making connections to the French and First Nations communities is crucial. It would make language learning harder if the learners lost touch with the target language communities.

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Five days a week, Arts and Life digs into the fascinating world of Edmonton’s arts scene, including local theatre, musicians, artists and galleries, and adds in the latest in celebrity, TV and Hollywood news. This lively section also features stories on trends and lifestyle issues, making it a firm favourite among readers. It includes daily movie and TV listings. Arts and Life is published Saturday through Wednesday.

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Medical ts this couCanadian l sugges n in the on Journa ke childreht sociati ng will mathat it oug auspanki ressive, report’s agg re The ades of remo illegal. dec ent, to be with two r argum t thors, to back theigovernmen search the federal tion 43 from ws think remove Sece that allo ain should inal Cod ent in cert the Criml punishm nd .com physica stances. ever fou e nal onj our circum study has ent to hav edm ont “No l punishm e effect,â€? rhe lm@ ; itiv g to 360 physica rm pos pointin -42 9-5 e, g-te , 780 a lon hors stat families thatl ch HE LM sica aut whi phy RD the in of HA in R: RIC researchd their use a decline iEDI TO reduce ent saw ion and ant punishm’s aggress le childrenbehaviour. at this who t ial new soc I thoughile tty ined . I’m pre thing, but t a wh lly Incl ing the dus imprese kids parent Ver tica bit “Th at B the ng kd E D walls game. rt. Lor under you pac spanki IS Z bing Jour na CHR the 7-2 e effo the butt back. I was however more. Do by clim after onto n a hug n on ing, her any ldin g nd Can Edm hitt out led -bui bee usa naughpul put team d tho years old, we’ve like that.â€? ago, sion it, isn’t kosstill bend Realteam it tied e fun age es? hundre knows to 17 res ents other days y-five had ers hav four Five Raid . Sixt r the goal. “We team got end of sco of Sun parents good par r their kne ent still Alkids, his key n afte in ishm ove ple iand hoc adia by a no! other ski and ches A cou m play of disc za, fol- ty kids oral pun minor ahead then the like, ‘Oh arow play nd of the sand of them the players, coaer for pizof hours ly? Is corp able form d land? Ken Mak n of 2-2 and it was in,’ and lize eth ept ple lly thousa Eight thou Fourtee ds coach civi tog acc and d tica an n. a cou this Hea one we go aga again.â€? k- got woo berta. Edmonto ed by g at Ver part of pline in e. the Inthe the Mill e-and in Here team scored stop thin y low bin Gym as ily , from work so naiv play play for (nin hard in, who I feel rea Mrozek and Fam team d by Ken other Raiders can never thed, of climd Rock day. them all the put ng Atom line by the rriage of the And che r whe reboar the If the “With starting to ly themof Ma cerned se ’t -buildi weeks e Inc sco all ove Raiders olds) coa following stitute , is con ions. Abu e, are y app do?â€? re son, ing it’s ind on the e to improvki a teame ďŹ rst few kids who don the sea kids 10-year- ski. We’ ada but if y can are names, “Th Can s conclus not the sam u out the de the fall beh l continu Makarows there knows, what the ggled dur m, Makarowthrough s’ insi wil is on, season other kid reach Ato in report’ nking are News. “Yo peek they games, This selves, Raiders stru the seas 13 Raidersreaders a KI, key. of d, the know time you e been e, and spa Postmedia ir and win The or hoc R O WS OA C H giving of the told es, retiere ďŹ rst half s hav the es. thre C AKA of min says. bei ng two gam h a by these kid key for and she ing the g only one in the team- K E N M S H E A D world th in a seri or hoc wit nin After played ady all lted ision dur ER m D min ods win I alre resu s F2 the four orthe lts A / R g. of the t, the games. It Millwofive years w the maj ir d a div HEY e) and Raider g one of catch resu droppeason retierin ly a the end in sigh are See WIT pet itiv t h e m- winnin 7-2. (To games, vis- four, to kno t are on the being -se With season Raiders com tend e n of certainand I m/ y tha o d’s w re mid re are .co the a m ken sco kids we ing e games le now own h e n hockey ods Ato jell. our nal of the you last wee w to that, go t d s nab “Th semie, but got of edmontonj - ity . Millwo starting re win ers) realize ting lve . hed the a gam team d,â€? Ma lot mo play ďŹ nally team reac during Edof put ki s e down in up. Youof’ve g it ers.) the day felt gooan email raid nth Week think (the a matter karows got end battlin The win) in er give just rt,â€? Ma ks the last mo Hockey the .â€? “(The ki wrote e at theand can nev so it’s ďŹ nals n Minor medal at effo he thin fighting l whistle some ves hom ist- forth the peti-ily arri h, karows to be the ďŹ na monto k a gold key Chr fam to noticed game althoug e beenncom right hav whedivthe last ision. says, owski and too ration Hoct. couldreadyher was as a Makar shoulders be hig Confede rnamen to work s team can problem e of slumping in the pas and mas Tou starting ting tocoo ker tive think the ds. Som y we’re “I e (the “We’rewe’re star hea slow a and iev ir e in ,â€? d — pare in the did n’t bel lot mor g harder team ki ily prek) a m (the pucely workinMakarows e. the s is eas e taco definit ch Ken recent gam g in thes coa head es after a an fillin f-an d-be observ

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foodie and award-winning columnist Liane Faulder always has the latest in Edmonton culinary news, and wine columnist Gurvinder Bhatia offers his picks from the vineyards. Every week, we devote a page to Taste Alberta, an award-winning initiative about Alberta-grown products and agriculture.

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Keep up with Edmonton’s hot housing market with the Journal’s Homes section every Saturday. Homes takes readers inside some of Edmonton’s most beautifully designed residences, offers investment information for people looking to buy homes, examines the newest trends and designs from Edmonton’s new home builders, and features advice for those in the market for a vacation home or second property. Twice a month, the Journal also produces a Condos section, with a particular focus on the latest design solutions for living in highrises and small spaces, and highlights new developments in the capital region.

ba loves ie and Vict family glossy jatonter. r, Jul s for e in this with its lay cou ario n a yea Everyon library broad disp re tha ussed scen chosin, in Met ver Isthe new and For mo ton disc home cou Bol Brian ting their st of Van and it to renova south coa ted to exp ir family, on the They wan ble for thesons. land. it more livagrowing hing, my make ng three s of researce the same includit after age n’t hav ted; there “Bu d and I didwe wan ds,â€? said husban of what of the min tion, g Associa of how picture meetin ee on lders’ struction to agr was no e Bui and con Hom er ts the ws, smallertwoJulie. couldn’t seem N a covg n a cas red fore T Osaw “We G Sple urin t re bungaloigate thapopulaey-colou n cou it.â€? K the mo LAN ine feat itec its hon and Bria to nav as the to do Rthe IC n s gaz oria arch eas with d ier es, smarter PAT New set Ma And Sun . room ing for Julie ly lovein ey hom foresees lly in own in ia ed by Victwho ant living sett dancing gstor Postymed s. He nts, especia l will stor h inst goin ign tho se anded perfect room in age bot des nge leve s, tion baseme “We The exp d is the their ball like home es, chated to star lower lyewe Pitcher.den We’ve Hom use of ws; the quarterfor hardwooto practise Jim Pitcher n.â€? s. continuctio ,for ping way r r galo m,sud of slee him and ball bun side itthe de in oo e dire e the ned stal uldnex cont ltitu cry sam pho becom up the ma ng space. e the a mu wothe they had sheour en ed over g ing livi r ple he Whsult ed spik free time con cou ong expectonly afte l-searchin day the to ckly prol ted sou told more ject ld qui what pro says a ir . e serious t they wan andAnd he prices cou s. the decade som jectTedE wha rgy R S in 10, 15 se size done proAT in ene down hou had M look like e the MS and driv declare S I Z Ehouse to B.C. r by ROO ly e to oyeaabl gford, their rs. lastwas ING l Assprecise ted a and essary.tion e iona ISH e in Lan m is d onfound survey 20Ayea has crea gen, Juli es nec He ula VA N rke tes Nat like thes wo ng roo t in lders - todotltibecom rkingg.pop LuckilySta etBui e pas al livi y had suites, thatmu yeaesr.conirtinu agin one dwo heaeds ded Unitted theof for Hom . som form g of the nks to An O M E woo pashom ondary feelong tha this aus ctiolynwild am The inL E H on loves ses like ily put the ciation the t bece floo full sec t am ic ing ady a thin es, tha XIB predileinct living ld also ign that for three, in par le-f hou a homnom t with a din F L E Brian Bolt bird alre new hom named greance it a dist theshr sing ional ink atey’s cou to des e g buil 1 and So to with2,52te T H E Owner t,eco y littleg spa s giving erat igra nts to crentr stag h es bein sui many entiously ent of ope n/ ligh ing man und her erty, the l buildin cou “thates wit ster said.bui,lder t ura aro roughe hom get thanat prop for ďŹ nd at ties imm n you urban der ng the to the pret the adv /kitche ir hom Briantract the us ma of h to mor we s, from r tha 6 to wit With spire , he said lead includi an har rum was, roo- m and ily roomations. spacio nicipaliroom,â€? . dict in 200 ntssize tion of uprylate doldk, suites dm , perafect rela cept fam ominge that mu s ofon, land poied ion may por ng feetrior noo bin te s. stay are It’s bec Pre ulat exte s ical livi are nda . line ma , com a squ ding - kid seco knsiďŹ cati con blasting deces.lFrie squish 00 the tim r pop nowcrit in area rangica styl an0inti Pitcher built surroun samine the slee simplesre cre 5: 2,15 whcten full n into sthills intethe e ent 2,4e of asma en’t two years,â€?al An olde inta e sur We hi- ng 201 sted ly“On B.Cst., ,â€? said eArceati arat s, ome moarc h for hite som es dow rd,fore the septo inet puscab do.â€?e nks cas her and“We hav ral, fore gglLan past , region evident to gfo l becwindow tedyto h the sitengthe to ady Pitc the g as earl snu the natu our nts wil ctic e wan ing and yet alrench nd nin pra Tha poisuit ent ins into areFre , ord the flav rk and use eryacc Irvi . witpan Islane m in g Graham Homes. ynot estwo roo feetship pmflowe hom yneJoh tion e, line s run bed- woodwo ant join Don ssly into age is to whose . the new com ativ s Gre was- Davsay k and seink Cardel ever — or rtech on Ma lde singe tions rocvelo somoutside . Shr seamle eleg master ms: nta ln Flynn,ll houtim eding who ord ting in sident of patio lt this way how bas bui for htrac some blend fast whe acc ll re the has heodmen the erly the urite roo all and h hor izoJaso s inďŹ director Con bui pre g herse,istoriior rooms, /break a. The de-a sma tect Bolton le, form ude d and salvage wit favo and we icy wit lders’ being ady via Brian T bein rsDining dining llings — as woalreir Vic, senRoa polEnd d’s ck toMshe exahmp ugh. semincl at was of his i-retire to the E E saw ks t by ston in ansuc , buil esyea n-blended ller dwe ks singdoo-rs.ie was qui I lde of and. Home Bui ure of the onyare T , rs N S day. She o wh m, is one lot of boo g two ofwel- thro a few n is hobAs bies ma hou wh feat hom M a ce tly dec wh pla Dar one s noleogy B.C R e to nt Bria d sma a bou , a ovin roo Jul O s, pro ic nts ible t g say teg KE k pla - k in Theimp notBolton now woo orta the noo ke, adiano too flex currenagin have .â€? By rem y created both E T Ssite landscap be He made ng is pursue Heclie Soo over tons per the gian Can E J the in“We an ilies ortheeatto stra ile fin- anof ndi from e the rention.nks dily TdH e as-s hav e can ed in the datwh for of s and can rts’ like to read walls, the ns ontoroom. to rking. piema ces and ude Theocia Theson remains. Busy fam mo tha Ass thes.Bol ted ove m placed lding cod add fect ect incl tablecan ope wo ir new cerries ir hea e wn stea sade rem years, om t m’s re ren but ily of asp per the , ir ing gro ee dan acc suit tha say ey be t roo ich the e lof dec the ter furnitu a din Thafor It’s nal ct. —rywh m ls car thr the ld to-t ago he to a littl bed havg, it stil surv hady theticThe space y and famfeel ligh effebui lroostil s. bed read t cou are t s thald ing cesed ir commu -cha g back balntly Pulse nest.adian thethe couplen201 tho1 ugh ugheve tioneve brobeli nin did comingin hallwa le house aws pastly, want- en ove design a king-sizm.suite tha in-l or cha pushindo the Canbought isited drarma ren eve —cou - areareba n’s fromnew revova andwho ma law orig by es the inally s, iews that ng who aver-it nes the tak but ed a fect n ws whoes rum ings app The ares feet are revfeet Sachs,squ sociatio until ups If hom way g but a the kes the r, he said. has add said ishi ster bedrooout flow even ure n they . tent just . es n s sho n, hom e. media s?itur say or tair the wei ghtcon e had 00thosellennges hom now d the hed , rythin d just o It ma bee 2,62, hte tial walls ve ein theners nat whe. nee feeta,that run and Bria builder 640d squ to202 rgyacy, change furn love mseve mosuit p gree a ma“He and Juli ene are 1,squ e cha roodo Julie etac r.interiorsOther spaces hadrenot ich nee e, wh r and tal areaby som ngeeow Pitc of,the 199 d are and brig ry wh see g par re and privusion of e d by the a matoster hom single-d in2,0 lt in dee muedcanluxu 00 cha s yea ce.llBut oldeher rootf mo e ode ter Juli t pin the ld add the d cen ltz, pla resu are ace we’ n’s the said incl wo viou “W ink by er t losu gne ll. g to oun hom es, Kee enc a pre But ctiosma shr le,per firs t wou mu a widm. ed lves house too encis othor wa m,â€? joke a ma ch,â€? t,h repl agininto whatal issu mp50 le the pas s andgo code. . ? stru exa se of are as thecreek. ew ent felt tha e too roo now than nicised themse ce. uld sing For h she t, whi of tles se wit spa the rooms l int the the t roo Con tth wohou roomstan dece. ge ed wel samen to aale the tech rovem g kca grea more house isI E Sings. Bot , and sen architec thin -rev izone dos e maspa ple said hom n we the vaneish. escould ld littl imphom ble lay efficientheejust er,ofMa ptable andk and cou dow g, and a d boo us Mortga disp from a kee . eith liva ofer con ldorhavless dontofram nages Urbdar be side thesehor cou M I Lher sicians ion the may mada their FA x- e fromersom ispho s at we 55, arin a h ada roo ly, the onhou ero n, 56, is son to “Itgalo l ma ws overbe Suc wou R ily gat a seri wereeradid othere r, saywhing. m ble- rs noted reagenvery e, ingone .â€? p.’s Fleasid g but t of Can nsize k, bun ir bed it und eve per S F eOfam s are muesa jam sess g roodou ndin gen Bria the siteCor es. dalso d. e O larg rs, just thepar is ink Juliorshome- N D dow “We how Elsewh ed re, went smo h, too generat theng g in sou offe c-born looyle highom ny ich detail husi they hom yea ove ityadd e,â€? said ly shr The livin ious top sefest C O for their son wh t. The all thin l the yea launche wit edma wh Sacrhs, m,â€? Juli ign ery , ting e srem tric and Ho lt-li tim ebe few 2 le, ane was volslow wil se cep 1 foryed a ntat ach and gles des er are war 0 ove ship Qu tere m adu Elec sca s the exis and his con Jap are en red “Ev the did nuranand enjo ce. oste ork an shin ands inesrela2tion ausir vy bushav roo con arc now tonversal of det 6 , 2and to a or hererd at greiste er aa hum ir teen y’ve Boluni bed out wothe odw tingNew Ymausing spa the d to pt the hea wnto forface affo r and thees voltsaic s it too ing the dren the Otkereg om . invidia , theHo ce undonalsuch As pric UA new n able ldinRgeadtlook m looked eare in too “Lier chil ovationEeBbui R any to soa s findada s pice in l, and beedra es,use udes knee spa toson it feel ssiv form fts isren spo leveincl hen their d,â€? say F ing athe inethe Inst eles ceway, tinu kids roo Pos tme Alweays lod buy a CraThe et bea Hos it’sd bec g ma hav t’s som , Y, etop ady eth kitc ran as to buy s t qui exp . tori s con s und oole h t livin wit ago to alreat groother. ent ch new anditect are ent he non . Tha ney Arts and S U N tren lder The fam ureg superor stovand if tha two ilie sch rke mDA the par mo feat said. 800- the uras lat Vic hall y— up thes — whi s andd pan t s andighted do- ma youwhi the ng le ewa reas e. , he booiralarch ngughwhee.â€? torair bein access d bui tecteer ting thelivi retailerstha hen sink unt eno bar upkitc nec asened araSo delg popufamily sizedowkund dos inceran tasters asked the teri, but one wooer more est, win sepge. e ope elchthe hom hisbuy save the gra’tbsay agin ll con e lot condriv the so the ended sma taw “Wa-b od ed) whe dar size an aus on “It and oot m, lity e ting pla for an ple wo and ach Gill it se do cou qua esthetic g.â€? bec can hit,â€? re-f pedathe s urb qua ligh Mc tree of the low s. It(deta new k fire een houthe — hav sub partin k out put d we tssha se con The ate 0-s nge ices wit expectlight . “Andev cause rs betw flipan, s the led d. too ovationtoy1,20bric pro- l asTho men dict ora d and herdm ren acy l still te a the uire tere canrs, face in min floo Heonnai cture as wel PitcFrie eallan k- the priv reqthe an,Jim.lati two doo as Avi s, wil crea not aus and time, it say hite now s m, bac g cem ing all edm m add arc ling se . ed this ut on roo pie and , zon the ellin gs. was Fri aboe the s. The roo ind tie ane aim sed sity bed oom to ugh ignd n to focu ster ign.of the tree dwellin Butn dw an acclalldes Univerma munshr eny l hav tle Jap nte plades bee . ordhingeno wil cohtsesio ee ck pai , or withary, are utythr plet singl beaor edcos ma singisasa sub Accnis n said ns are mers on bla Spa nal fess.com lack houult that otherted ascom librin houura ourhen andple g boo Bria es t- und e two Mansio nat onjkitc act res new dont hom necgro plaacecou havfire He add e it a agin wan gone.tinimp The ller con ishe say Mc edm - ead , and ey’lltral and aresky ether.the me -n, are ich gav ir pol rr@ n sma “Th greates ce tog cenms “wh tha ers now areas Bria ithicm. Inst ; kke s. 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Every Sunday, this in-depth section delves deeply behind the headlines to offer context, analysis and new perspectives on the issues that affect Edmontonians and Northern Albertans at home and

abroad. Insight features investigative

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On Thursdays, the Arts and Life section takes on a new look and focus as What’s On, a must-see guide to the week ahead in Edmonton. With two full pages of concert, gallery, show and event listings, plus stories best. in the and critics’ picks, What’s On is a don’tInvest miss section for anyone who wants to go out and have some fun.

and an unle y, 6:30 â?š Map Feb. 10-11 ts, Wins tives â?š Frida local crea wed Place, ago with gues out) ther for ts s gues ts toge osals follo bring â?š Chic Feb. 13 (soldspecial nthropis t prop end of the osal Low and e, re, phila Cent le Plan with All Time ll Plac of shor l. At the h prop Rexa evening ed mea â?š Simp on whic move Trench,r Crowns, ter rs vote s to have Wea by a shar Marianas r all dine pot of fund ct. Pre-regis of e Kids da, Mye ebooks ic meal, Thes z the proje donation ts Cana ine not husiast / I2 Roas Feb. 17 guests receives with theirminimum Feb. 14 Ross Molesk an ent tre, WD ER forwardet.com; a suggested. : r with Volbeat, â?š Jeff had witz Thea ntou ion See PO long ng. at mea dinner is er Wonderste to Win It; Horo adeth Giga na Coil and 17 ciat for asso Lacu Centre, Feb. Park, $10 rday: Wint â?š Meg A Minuopen hoop followibrand’s relak rhead, ds has er ; â?š Satu s presents Moto Conference ival, Haw .org) cene put The 1-4 p.m. tive min , interVivo ce jam, p.m.; artsS ennial Shaw r Skate Fest tefestival h crea Apple com tivity and rska Dow Cent 18 z 4-6 r wit crea ld: Silve jam, breakdan â?š (silve ues, h thei ™ it the wor ning evening of e, improv , Feb. Tour d, at s wit / spin Feb. 17-20 an Stat atchewan made notebook an danc spinning e Hum Nation rry sala groupie presents ; modern nces, ďŹ re â?š The Fort Sask ke on the Feb. 21 of the diehard to the nam strawbe re, 6-10 p.m.performa :30 p.m. D.E., le Smo ll Place, ury Cent on and It has devotion you are Purp M.A. r salm comedy nce, 10-10-4 p.m. Deep 2012, Rexaricans, Cent n If da 8-M arch or fax. Ame 11 a.m. gn Edmonto ion ses, thei cultlike sic style. long to be r performa Cana Across petit by mail ays, Feb. rday, and the 22 dway de Frai clas hea rned (or â?š Satu Art and Desi ture com ton â?šJay nesd Broa to mps retu and ples Feb. Feb. d by h fan sed (Peo n: Wedp.m. s Cha Media a snow sculp of Sir Winsregister Casino,presente Auditorium, Ave Ave. Whe e 0 ens one suc ’ll be plea name has Toujour Offic 96th 7, 9 - 51 hosts East Gard Teams canmaximum â?š Cats Jubilee re for ine Brit rta’s tany 21, 6-7:3 15641 you 2, ext. da, re. .org. A le re: at 974 29 one) of Albe Education ils Lab Cent 24 in the Cana lay age Moleskdisplugg Whe e peop . -481-294 ersity , Global bldg .) chill Squa nton c, Feb. ’s, Mac eude 729-66 wroom plete deta Chur einedmo two to thre furniture 22-26 h at Allen Ledu that thetoPrim Chu rch tion : 780 The Univainability G presents hinaabe Arts, 1-888- onton sho for com org hail incl of Anis snow , Feb. at mad t teams of â?š Lunc orming wn Mik om Info rmaontr ack. of Sust and APIR imed na TS n s blocks gro r Cree nToll freeour Edm create h the eram accla ist Wino ribbo of eigh pete to ided four es. 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Prod erg: furniture p.m. , by MacEwan Book ssion abou and coup7-10 p.m. onto n ival, da. ry, Telu s Free . s, Cage snow ay, noon-9 The Iceb 12 â?š Mich Auditoriu 150, critic Edm 0 82nd St. Singles Frid ay, on: st canc d of Cana l discu er Libraom) Of Film Fest MacEwan Bone lee : NHL d T from ns issi East n: Miln brea U pane The m â?š Sund The Tip Boar Jubi a A. th 7 llists 935 sets Adm with after Whe ley al Visio Film with selection, t pane ident Davi G O 1033 festival.c re: Sou ciati on, -198 5. ws.co curates half-hour t sought Ugly â?š Glob and Stan a of HIN IP National Feb. 3-7. Thea tre, Whe Asso ring -468 year’s Abdou. Guesque, pres alvisions Pelletierrs t Fion nonn: windo featu onton’s mosic acts! Old ctive Cinema1-4 (glob old cess logis in R E AC O W S H by Rodney Liew Whe Seni ors’ tion : 780 bers $8, Pete hing /pin k r Clint Angie h ges Lara ts socio L re y with polar re: Prin Jesswe Fort you of Edm ent mus is a colle p fb.ca Marc Me Awa F E L c Therapy ness. Reac Whe Ave. andgro Info rma on: Mem ting and star Geor and sporspor ts cultu Laraque pany re, ort grou issi http://n Well t independ Com d to crea ical soni son â?šJazzlace ann Cent rep 82nd $10. Adm tion : Ultra Health & t peer supp rated and rding Atkin talk abou e stmentaltim the talk,of his e to Thea Neum , bers Reco ts dedicate onton musages. s & r inve Centenni h2 wing es t stim s. Info rma mem Unique*a non-proďŹ rced, sepa tions. Angu Follo Marc River Cree Dow a, life fec youTrio, CE ES & n King NHL’ s of all mon ton. of artis g an Edm hing copi ture. ewan e at DAN with m) ence TUR Out is wed, divo denomina 0 p.m. eatch litera autograp of the watch valu they per lised Nor ther p.m. B 88 ’s Stor all -9:3 preservinfor audi gs, Venutickets.co Social Sask LEC TINGS ropo be Now t., CLU by the at 10:3 0 ome . t and for widopeople™of ay, 7:30 n wille. , The h Guy. ic rcree T rch bsm esthetic tion : met tgen .ca home’s â?š Boz Scag marke ts, Have Mus serv ed — all welcnigh t. MEE Toug single Wed nesd him Chu own bookthe nnex h 3 (rive N: JUS p.m. r hom your n: Info rma K— eliest ay, 2-4 Marc ds with gues EMA Place, ing Lun ch coup les p.m.-mid Hall , Joac / s on edm onto e WAL Whe Unlik AGY ITIE S et – you Frid eas les, tre, City y, Offic URE re: St. ca or h 5 arie, Festival n: incr â?š Islan ay, 8 mun ity Sing shm entsd windowWhele Thea e ass JUL IAN ABIL Alberta’s Julian Whe 110t h St. Marc n: Frid er Com ADV ENT abl Club, y Sainte-M , whi re: rs.ConferenceEwan Universit $5, refre rate Whe SUS TAINersity of will present ept 9924st valu of Out Tour , $13 CRE EKLIGH T 9. bills Whe re: Cald issi on: ded. â?š Buff 7 s one into Doo 2, CN pus, Mac Night energy mo -374ling g MIL L Whe 120t h St. mem bers ’S the conc r 5-14 The Univainability Big Adm ar h s sform on -477 and Youn ™ inclu coo 1 ORA Cam you $11 Marc re s: The — theinto : 780 AUR Light tran -loved park . This 1272 and litykssoltion ce of Sust speaking snac Cent 104th Ave. . Trew guests Poort Centre, dowsS issi on: . qua bilitiesâ€?ney 780 -473 man â?šThe 0 ial tial justi Just Win Free Winter n’s best story walk ling Adm bers LEC TION , n Even heating ax Agye sustaina r mo Inforrma 1070 l/spa high re, est mem 21ST Paul ine, EUM issi on: with specEdmonto you -O-M COL socia his lectu (E) on you Edmontoanting new res dazz acters nontion : st of of “just Adm Ray ans, featu VERSUS NS AND THE MUSIRIE S: in the ingings Inve arSTIO ration bility Things,7 AT an ench festival roving char g the & UES Info rma agin s with on Way integ dow h sav QUE EAR CH THE PRA . NER all Pol Y VAL UES Re-im . Marc n and Marl March 8-11 sustaina es:edi ate ESE original llations, telling alon Austen’s 7460 Limits. ty on andwin IC DIN , ne Park II, RES SUE Y ONON CHIN REG ENC Y VAL ss Jane ncy insta story e ran m â?š Shaw ic Strip ) ainabiliti MAG immWithinp.m. light k Ravi around P -piec ERTA -air S Parole Sust OWN CHO withLivingay, CEN TURas we discuext of RegeValues. le warAlbe rta, Roo ly TION The Com icstrip.ca s of My torium, IN ALB six s, a nine Mill Cree rab5-7 MOT and open quality, sfe ition of the ds and fami Camp, CE of Fool REF LEC RAN TS a series of re will Join us in the cont Century n: Frid ersit y of (thecomifer Cond Jubilee Audi tran ome then DAN to Chain paths 7 ls in Whe ts, e RES TAU nove versus 21st, 2-4 p.m. Libr ary, are with frien Welc This lectucurator, h 16 re: Univ â?š Pusc the ďŹ rst Danc s 7 p.m. . Visit ďŹ res at the lantern, and Light Cen tre. ticke ts at Whe with gues e, Marc h 17 band ay, door This is — all free. a Tzang, any town Values Satu rday A. 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Published every Saturday, our Working section is a proven, essential resource for both job seekers and employers. Working represents the most extensive collection of career display advertising in the market, which are packaged with a variety of highly effective online elements to take your job or candidate search around the world. Working ads also appear in the business section on Wednesdays.

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15


Dan Barnes,

Civic affairs writer.

a longtime sports reporter and columnist for the Journal, has recently turned his incisive wit and edgy style to the paper’s editorial pages. In a weekly column that appears Fridays, Dan takes aim at issues that resonate with Edmontonians of all ages, with a particular focus on those that have a profound effect on baby boomers (like him) and their children. Contrarian and conservative, Dan still keeps a foot in the sports world, often through his Twitter feed, @jrnlbarnes.

Sports blogger. Award-winning author.

Lamphier,

the Journal’s business columnist, is the newsroom’s top numbers guy. So here are his numbers: In his 57 years on the planet, Gary has lived and worked in four of Canada’s major cities, spanning three provinces and three time zones. He has worked as a journalist for more than three decades, including stints at the Wall Street Journal, the Globe and Mail, the Vancouver Sun and seven other publications. He also spent five years as a communications consultant in Vancouver. Gary’s columns appear Tuesday, Thursday and Saturday.

meet columnists Liane

Faulder

is the Journal’s expert on all things culinary. She writes a Wednesday column for the Food section, as well as her blog, Eat My Words, which was named Best Regional Blog in Canada in 2010 by the Canadian Food Bloggers Association. Since joining the Journal more than 20 years ago, Liane has been a life columnist, city columnist and television critic, as well as a feature writer. A graduate of Ryerson University, Liane is also the author of the Long Walk Home: Paul Franklin’s Journey from Afghanistan, and a recipient of the prestigious Canadian Journalism Fellowship from the University of Toronto. Follow Liane on Twitter, @EatMyWordsBlog.

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Gary

the

meet the columnists

David Staples

media kit 2012

Nick Lees got

his start in journalism in London where he worked on Fleet Street before coming to Canada to write for the Journal. Over the years, Nick has written on a dizzying array of adventurous topics - his assignments have included running marathons, parachuting with the Airborne Regiment, travelling in a submarine, driving in demolition derbies and living in an igloo in the Arctic. Now, after two hip replacements, he begins a new column called Man of a Certain Age, chronicling his adventures in a new chapter of his life. An ardent fundraiser and supporter of local charities, Nick also writes a weekly column in the city section about community events and the city’s movers and shakers.


sports columnist at the Journal since 2003, has written about everything from football and the Olympics, to rodeo and curling, to golf and skiing - oh, and that popular local hockey team. John has been perching in press boxes around the sporting world since 1981, first with the Canadian Press in Montreal, then the Ottawa Citizen and finally the Journal. A graduate of Concordia and Syracuse universities, John also writes the Sweatsox blog on the Journal website and tweets under the Twitter handle @rjmackinnon. His column appears in the sports section three or four times a week.

Malcolm

Mayes

pens the Journal’s cartoons, one of the paper’s most popular features in print and online. An Edmonton native, he studied design art at Grant MacEwan before starting at the Journal in 1986. Mayes has been published in hundreds of publications and was twice nominated for a National Newspaper Award. In 1996 he published a cartoon collection titled Political Asylum. His cartoons appear on the editorial pages Tuesday through Saturday.

Paula

Simons

is provocative, funny and brash, and whether she’s enraging or engaging Edmontonians with her columns in the Journal’s city section, she always gets people talking. A five-time National Newspaper Award finalist, Paula has previously served as provincial affairs columnist, culture columnist and as a member of the editorial board. She is a graduate of the University of Alberta, Stanford University and the Poynter Institute for Media Studies. Paula is always discussing issues with Journal readers, whether it’s through her Twitter handle @Paulatics, on her Facebook page facebook.com/EJPaulaSimons, or the Journal’s civic affairs blog, Edmonton Commons. Her columns appear Tuesday, Thursday and Saturday.

Liz Nicholls

is a selfconfessed theatre junkie who loves the fact that her job as the Journal’s theatre columnist and critic means she gets to go out to plays for a living. Liz arrived at the Journal in 1983, just as theatres of all sizes and persuasions were proliferating wildly in Edmonton. In 2011, Liz was honoured with the City of Edmonton’s Salute to Excellence Citation, given to citizens for distinguished service and inspirational leadership. Liz’s columns and reviews appear regularly in the Arts and Life section. She’s on Twitter, @lizonstage.

David Staples,

a twotime National Newspaper Award winner, has been reporting on crime, politics, sports and arts for 30 years. Currently, he casts his eye on city hall, with a twice-weekly civic affairs column in the Journal’s city section, and on the Edmonton Oilers, with a wildly popular blog, Cult of Hockey. A graduate of Carleton University, David is co-author of The Third Suspect: Inside the Hunt for the Yellowknife Mass Murderer, and the author of Barb’s Miracle: How Barb Tarbox Turned Her Deadly Cancer Into a Lifesaving Crusade. His columns appear Wednesday and Friday. Follow David on the Journal’s civic affairs blog, Edmonton Commons, or his hockey blog, Cult of Hockey, or on Twitter, @dstaples.

Graham

meet the columnists

John MacKinnon, a

Thomson

is the Journal’s political affairs columnist, focusing in particular on the happenings at the Alberta legislature. A graduate of the University of Waterloo, Graham has worked in radio, television and print. Since starting with the Journal in 1995, he has written investigative pieces from the United States, Mexico and Russia, and spent two tours with Canadian troops in Afghanistan. Graham has won a National Newspaper Award and is a recipient of the prestigious Canadian Journalism Foundation fellowship from the University of Toronto. His columns appear Tuesday, Thursday and Saturday on the editorial pages. Follow him on Twitter, @Graham_Journal.

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exciting initiatives

exciting initiatives The Bridge is the Edmonton Journal’s community newsroom,

Barb Wilkinson Deputy editor, innovation and engagement

Proud mom. Latte lover. Red shoe fanatic.

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a special area on our website where readers can share their stories, photos and videos. Launched at the end of October 2011, the initiative is an important part of our goal to create greater collaboration in the community. By broadening the circle of information gathering, we’re increasing the range of facts and opinions in the Journal to help make it a stronger, richer and more in-depth source of information. Every day on The Bridge (edmontonjournal.com/thebridge) there are new assignments that solicit readers’ input – some are just plain fun, some require more thought and others have you share your photos and videos.


exciting initiatives

community advisory board During the summer of 2011 we solicited applications for a community advisory board to help make sure we are on track as we continue to change and adjust to the rapidly changing media landscape. We received 96 thoughtful submissions from members of the public and from those selected 15 members of the public to be on the Journal’s community advisory board. Editor-in-chief Lucinda Chodan and city reporter Elise Stolte are also on the board and meetings are chaired by Barb Wilkinson, our deputy editor of innovation and engagement. It’s a diverse group that gathers every two months to help shape and direct new initiatives such as The Bridge, attend news meetings and meet editors, and speak to their individual expertise or opinions on a wide range of topics.

media lab One way the Edmonton Journal has looked to deepen and strengthen its relationship to the community it serves, and to support a continuous learning environment among staff, is by creating a Media Lab within its downtown building. We have developed public learning space for students, for members of the public, for clients and partners, and for all staff of the the Journal. It’s already been home to a citizen journalism workshop, 235 Grade 5-6 students visiting through the City Hall school, 55 hours of professional development and five webinars for staff. It’s also hosted meetings for our community advisory board and is home to our first blogger-in-residence, Alex Abboud, who has held office hours for staff and provided workshops for Journal bloggers and community bloggers alike.

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online and digital editions

digital and mobile editions The Edmonton Journal is part of Postmedia, Canada’s largest news network, and has been Edmonton’s trusted news source since our first edition came off the presses in 1903. Our dedication to provide news to the community is the same now as it was then, even as we change the ways by which we deliver that information. Here are some of the platforms by which our readers can access our content wherever and whenever they want.

website Get breaking news, view videos, browse photo galleries and explore multimedia and interactive features at our website, www.edmontonjournal.com. Readers can also comment on stories, send us feedback and participate in our community newsroom, The Bridge. Breaking news alerts let readers be the first to know when something big is happening. Our website is updated 24 hours a day, seven days a week, and is the definitive online source for news in Edmonton. More people come to our website every day than to any other news organization in the city.

digital edition

Get an exact digital replica of the Journal on your computer at home or at work. Sections are laid out just as in the print edition, but are complemented by a variety of digital tools that enhance the newspaper’s look and feel. The digital edition is available free to subscribers.

Features include: • Ability to customize page view • Capacity for downloading and saving for offline reading • Possibility of viewing photo galleries and advertisements • Ability to translate articles into other languages • Audio component for listening via the “interactive radio” feature • Accessibility via a mobile device • Exportability to an eReader

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mobile and tablet editions

mobile and tablet editions tablet apps Enjoy a rich and personalized news experience that is optimized for the iPad. The Journal iPad has the latest news, weather, sports and entertainment. Available for free, the app takes advantage of the iPad’s large, high-resolution display and features customized newspaper content pulled from the best of the web and print editions, including stories, photo galleries, videos and multimedia features. Readers can download, save, comment, interact and customize the content. Users say: “Navigation is dead simple, video loads quickly, and text is crisp,” and “Layout, photos and general user experience is top notch.” Similar apps are also available to users of the BlackBerry PlayBook and HP TouchPad.

mobile devices Get us on the go from any mobile or wireless device with our mobile-optimized websites, including a special one for touch devices. The mobile sites have the same content as our regular website, but it’s better formatted for a smaller screen. Read your favourite sections of Edmonton Journal from any wireless device at m.edmontonjournal.com.

Don Allen

smartphone apps iPhone and Android phone users can access our smart and intuitive apps that make scrolling through stories a newsworthy experience. Available for free, the apps allow users to download the latest content and continue to read it on- or offline.

Digital products designer Flash and HTML5 guru. Loves chocolate. Cleanest designer’s desk ever.

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social media

The Journal is available as a paid subscription for the Amazon Kindle eReader, as well as the Kobo and Sony eReaders. All eReader editions of the Edmonton Journal contain articles found in the print edition, but will not include some images and tables. Some features such as the crossword puzzle, box scores and classifieds are not currently available.

Connect with the Journal through your favourite social media sites. Become a fan of the Edmonton Journal Facebook page www.facebook.com/edmontonjournal and discover new and fun ways to interact with us. Plus, you’ll receive updates on contests, events and a whole lot more. Follow us on Twitter twitter.com/edmontonjournal to get breaking news, watch our videos on YouTube, see what we’re pinning on Pinterest, and join our circle on Google+. follow us on:

eReaders, social media and QR codes

eReader editions

scan codes Since 2010, Journal readers have been using 2D mobile barcodes printed in the paper to access digital content on their mobile devices. To read the codes, users simply scan the barcode image with their phone which triggers a response – whether that’s to launch a website, play a video, take the user to a screen to download an app, etc. The Journal has successfully used scan codes to direct readers of the print edition to additional, and often interactive, content online.

scan this

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media kit 2012

to connect to the Journal on your smartphone Visit 2dscan.com on your smartphone to download the free ScanLife app.


• Eppy Award for Best Use of Photography

on a Website, November 2011 Editor and Publisher magazine in the U.S. conferred this international award on photographer Ryan Jackson for a panoramic view of the 2010 Grey Cup at Commonwealth Stadium.

• City of Edmonton Salute to Excellence,

November 2011

Theatre critic Liz Nicholls was honoured with a citation recognizing her years of service and inspirational leadership in the arts.

• Canadian Online Publishing Awards,

September 2011

The Journal was nominated for six awards for digital excellence, including best multi-media news coverage, best video and best multi-media feature.

• Online News Association M.J. Bear

Fellowship, August 2011 Data journalist Lucas Timmons was one of only three journalists in the world to receive an international fellowship honouring his innovative work in online news coverage and new media.

• Alberta Teachers’ Association Awards,

March 2011

Reporter Elise Stolte received the award for best writing in a daily newspaper for her series Broken Pencils, about issues facing First Nations schools. Photographer Larry Wong was honoured for his photograph of Prime Minister Stephen Harper visiting an Edmonton school.

• Photo of the Month, Editor and Publisher

magazine, March 2011 Larry Wong received the international honour for a photograph of a young girl touching a static generator at the Telus World of Science.

• Canadian Food Blog Awards,

February 2011 Eat My Words by Liane Faulder was named the best regional food blog in Canada. This was her second consecutive national award in this category.

• Canadian Online Publishing Awards,

September 2010

The Journal was a finalist in five categories for excellence and innovation online.

• Canadian Meteorological and

Oceanographic Society Citation, June 2010 Columnist Graham Thomson was honoured for his coverage of environmental issues.

• National Newspaper Awards,

May 2010 The Journal received a record six nominations, including citations for editorial cartooning, photography, column-writing and news reporting.

awards and recognition

awards and recognition

• Alberta Teachers’ Association Awards,

April 2010 Education writer Sarah O’Donnell received the award for best writing in a daily newspaper for her work, especially an article about budget cuts to education programs.

• Sovereign Award, January 2010 Sports reporter Curtis Stock won a record 10th award for newspaper coverage. The awards, given out by the Jockey Club of Canada, recognize outstanding contributions in the thoroughbred industry in Canada.

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advertising opportunities

advertising opportunities

Joseph Wuest

Vice president, advertising sales & marketing OCD. Amateur chef. Snappy dresser.

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of

with the Edmonton

advertising opportunities

benef ts i advertising Journal

Whether the intent of your advertising message is to bring people to your store or event, drive traffic to your website or simply leave a lasting brand impression, advertising is an eff icient means of delivering both results and ROI.

strong credibility

extended reach

A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear on our platforms.

Newspaper, online, smartphones and tablets, partnerships – the Edmonton Journal’s reach extends well beyond the Edmonton CMA.

committed audience

attractive audience

Our readers are loyal and committed; the Edmonton Journal is an important part of their day.

While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners.

high frequency

customer service

The Edmonton Journal’s platforms allow you to advertise often, which quickly increases your reach to your target market and talks to your audience at the point they are ready to buy.

The Edmonton Journal takes great care and pride in delivering programs that work for both our advertisers and our audience. Creative consultation and development, targeting and reporting are a part of our total package.

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delivering results

the Edmonton Journal delivers

superior results to advertisers through

online and print campaigns. Our highly trained sales professionals use their market knowledge and online expertise to customize your advertising plan and offer solutions specif ic to your needs. We help you build brand awareness, launch a new product or service and drive traff ic to your website or store.

your complete resource Digital media is the fastest growing way that people consume information, and a strong online presence is an integral part of any business’ success. The Edmonton Journal offers a full line of online and print advertising, marketing, campaign planning and creative services.

research Lyn Propp

Advertising operations manager Games of Thrones aficionado. Can death-stare you into submission. Loves penny candy.

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media kit 2012

The Edmonton Journal’s research department is one of the most knowledgeable and respected in the industry. We are up-to-date on the latest training and software available as we help you find and reach your customers in the most high-impact and cost-effective manner possible.

creative services The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists who combine creative flair and state-of-the-art technology.


strong brand support

More than ever, we are seeing a strong trend towards more innovative ad types and positions. By creative use of structure and the way the information is presented and communicated, advertisers are able to demand the attention of consumers like never before. Unique flexforms, high-impact gatefolds and unusual ad locations... if you have an unusual design concept, let us know. We will work with you to devise the ideal campaign for you.

A gatefold is the best opportunity to have your advertising message be the first thing readers notice. A gatefold is the flap that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front and inside) and both the outside and inside back covers. Now offered everyday except Tuesday.

premium positions

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Ray’s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

SPECIAL REPORT: SOLDIERS’ WINTER WAR GAMES

Go West for more work, less play Better balance needed for Albertans, research says

Troops get reacquainted with bitter bite of Arctic received a mention in three civilian books about the war — 15 Days, Contact Charlie and Outside the Wire. “Remember the time Cady stuck his hand in a Taliban’s leg?� Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets weren’t working, he reached into the exit wound left by a sniper’s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangers’ role Monday: Diving for trouble.

C I T Y & R E G I O N C A N A DA

IDEAS

A RTS & LIFE

BUSINESS

Big beer busted

Toews’ tweets

Andrew Coyne

Simpsons celebration

Murdoch’s new tab

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

500 episodes of Homer and so on and so on . C1

Besieged newspaper owner vows to bring back Sun. D4

Just out of Yellowknife is Canada’s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

TODAY’S WE ATHER

HIGH -00 LOW -00

are still with the real war in Afghanistan. Remember the creamy yogurt made of camel’s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to –20 C. Sgt. Timothy Nowlan

INDEX

Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

See ARCTIC RAM / A5

edmontonjournal.com

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

ARCTIC RAM: THE SERIES

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

0

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your news

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WINE CHAT

5

Lotteries for Feb. 29

â– Lotto 6/49: 5, 6, 8, 9, 11, 40 Bonus: 28 â– Western 6/49:20, 35, 39, 43, 44, 46 Bonus: 27 â– Pick 3: 241 â– Extra: 6818744

EDMONTONJOURNAL.COM IS PART OF

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CORRECTION Join us at edmontonjournal.com at noon on Thursday as our wine experts tell you about great wine finds and exceptional deals to watch for in our weekly wine chat.

◗ The Ardrossan rancher facing charges in a “paper cows� scheme is named Howard Schneider. Incorrect information appeared in a story on A3 of Wednesday’s Journal.

PRICE OF SINGLE COPIES OF JOURNAL TO RISE Starting today, the price of a single copy of The Journal is going up on some days of the week. Prices will rise 25 cents per copy in metro Edmonton between Sunday and Thursday. Buyers outside the city will pay 25 cents more per copy between Monday and Thursday. There is no price increase for homedelivery subscribers. The increase reflects our own increased costs, and will help us bring you more of the award-winning journalism, local reporting and lively commentary that you see on the pages of The Journal every day. Find out more about our print subscriptions at http://edmjr.nl/ subscribe-today

Bullying should be a crime: poll Pos tm e dia N e ws

MILKMAN Continued from A1

“If it doesn’t bother you, it doesn’t bother me,� he told them. A reminder of an era when everything from bread to coal and ice were home-delivered, Svederus is calling it quits to become a school custodian, an avocation he enjoyed as a teenager in Elnora, a village of 250 people 80 kilometres southeast of Red Deer. The change will provide him with employment benefits and security he lacks as an independent contractor. When he started, there were three dairies in Edmonton; today the business is dominated by corporate giant Saputo. As prices have risen, all of Svederus’ fellow milkmen have disappeared and his list of clients has shrunk from 750. To make a living, he charges a premium on top of retail prices, bringing the cost of a four-litre jug of milk to $7.51 — $3 more than some stores charge. “It has become too hard to expand my customer base,� he says. “When you consider the price difference, I am surprised I have any customers at all.�

Despite the expense, Svederus has legions of loyalists. Since sending out a notice last week about his retirement, he has received tearful telephone messages and been deluged with letters and cards. One woman, who gave him a $100 Safeway certificate for Christmas, left an envelope containing four crisp $50 bills. Another, Ann Hill, made a poster thanking him and had it waiting Tuesday when he brought milk to the door. “When I heard he was retiring, I was more disappointed than surprised,� Hill says. “I am very disappointed. Can I repeat that? I have had milk delivered my entire life.� A customer since the 1990s, Hill ordered as many as 17 litres of milk a week from Svederus as her kids were growing. “For me to cart that into the house would have been just one more horrendous task,� she says. “I admire him for doing it.� The editorial director of an Edmonton publishing house, Nancy Foulds has been a customer for 20 years. “When we got the note, we were choked up,� Foulds says. “It’s tragic. I don’t know what we are going to do. We are going to

have to buy milk. Can you imagine that?� With rare exceptions, most customers never see him. Children write him off as mythical, like Santa Claus or the Easter Bunny. “I’ve had people tell me their kids think milk comes from the milk fairy,� Svederus says. “They just wake up in the morning and it’s there.� “I don’t have a clue what Barry looks like,� says Joan Hertz-Benkendorf, another longtime customer. “I would walk right by him. He’s like a mysterious man who drops off magical potions and because of it my children don’t starve.� On Tuesday, Svederus climbed out of bed at 1 a.m. and picked up his supplies at a warehouse an hour later. At 2:30, he began his final week of deliveries, sharing streets with night owls and a fellow delivering newspapers with his dog trotting beside his car. Over the course of a few hours, Svederus hopped out of his truck again and again and carried 700 containers of milk to houses and schools and seniors homes from Glenora to Capilano, Strathearn to Ottewell and Meadowlark to Riverdale. Twice, he entered houses and left

Prairie village of Rockhaven lives up to its name after meteor landing J AS O N WARI C K

Sask atoon StarP h oe n i x

Residents in and around this village 180 kilometres west of Saskatoon say they’re amused by the attention brought by an apparent meteorite landing. The area has been inundated with “rock hunters� from across Alberta, Saskatchewan and the United States since a brilliant flash of light and a strange noise was noticed last week more than 50 kilometres in all directions. Officials in the rural municipality in nearby Cut Knife say area maps are in hot demand. At least one man claims to have found a palm-sized rock and is considering selling it. “It’s been interesting, a lot of fun,� said Karley Duncan, who farms just east of Rockhaven with husband, Brad. Tom Hollman, who works at one of the grain elevators in town, said he was walking to his shed last Tuesday at about 9:45 p.m. when he saw a bright light. “I didn’t know what it was. I thought it was a spotlight from one of the neighbours. Then I saw a blue light on the side of my house,�

Hollman said. “Then I heard a rumble, but I thought it was a semi. I didn’t know what it was, but I found out the next day.� Hollman and co-worker Matt Schwevius said they’ve seen many unfamiliar trucks and other vehicles in the area. Some had complex machinery in the truck bed. Others had in-cab computers. “Some are just average Joes, but there were some professionals,� Schwevius said. One of those veteran rock hunters who left a business card with locals is Don Hurkot. In an interview from his Alberta home, Hurkot said he went to Rockhaven and searched for several hours Saturday in the midst of a blizzard. “This could be very significant, but the pieces could be scattered over a couple of square miles or more,� Hurkot said. Hurkot, who has purchased meteorites from all over the world and has found several himself, said he’d like to buy the one already found and add it to his collection. Hurkot, who has a graduate degree in metallurgical engineering, said if he could verify the rock’s authenticity, it could provide a valuable window into the way the universe works. Pos tm e dia N e ws

CITY&REGION

EDMONTON JOURNAL / edmontonjournal.com EDMONTON JOURNAL / edmontonjournal.com

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Retiring milkman Barry Svederus has come across many things during his career, including houses he believes are haunted and the odd nudist.

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Alberta’s Parkland Institute show a “quite startling� lack of work-life balance here. “Family Day comes when it does because people need a break this time of year,� said Diana Gibson, research director. “We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.� Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redford’s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down can’t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

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THURSDAY, MARCH 1, 2012

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‘I’ve had people tell me their kids think milk comes from the milk fairy,’ Svederus says

BRENT WITTMEIER Edmonton Journal

Canadian soldiers with Lord Strathcona’s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

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cartons in the fridge, then left the keys behind. Over the years, he has stumbled across people in various states of undress. “I have seen women half-naked,� he says. “When you are a milkman, it’s like you are part of the family: ‘Oh, it’s just Barry.’� Married to a milkman’s daughter and lactose intolerant, Svederus doesn’t like milk. “I drink a lot of wine instead.� On Friday, Edmonton’s dairy luminary will bid farewell to a city that loves him. On Tuesday, one customer after another left him heartfelt notes and gifts. “I haven’t been to a place yet that hasn’t left me something,� he says, the sky starting to brighten. “I am always amazed at people’s generosity.� “St. Patrick’s Day is coming up,� one person wrote. “Have a drink on me.� For 25 years, Duncan Fraser has set his clock by Svederus’ arrival to his house in Rio Terrace: 5:54 a.m. “He represents the last of the topquality, old-fashioned delivery guys,� Fraser says. “I am very sorry to see this end.�

A majority of Canadians believe bullying should be considered a crime, according to an Angus Reid poll released Wednesday, Pink Shirt Day. The poll revealed 65 per cent of respondents believe bullying should be regarded as a criminal activity, even if no physical violence is involved. Respondents in Quebec and the Atlantic provinces were more likely to identify bullying as a criminal act, with support reaching 78 per cent. In Alberta, 58 per cent of respondents agreed bullying should be a crime. B.C. had the lowest level of support among all provinces, at 55 per cent. About 20 per cent of Canadians believe bullying should be deemed a crime only when there is physical violence, while six per cent believe bullying is not a crime. The vast majority of Canadians — 90 per cent — were in favour of a cyber-bullying law similar to one proposed in the United States that would make it a crime to bully someone online. According to the anti-bullying Pink Shirt Day campaign website, a child is bullied in Canada every seven seconds. Pink Shirt Day is a nationwide campaign in which young people don pink shirts to send an anti-bullying message. It began in September 2007 at a high school in Cambridge, N.S., when a Grade 9 student was bullied because he wore a pink shirt. The Angus Reid poll was conducted online Feb. 14-15. It involved 1,006 respondents and has a margin of error of plus or minus 3.1 per cent 19 times out of 20.

mklinkenberg@edmontonjournal.com

â– Lady Gaga starts antibullying foundation / B2

Lost girl judged as public menace Paula Simons

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Paula Simons is on Facebook. To join the conversation with Paula, go to www.facebook.com/EJPaulaSimons

The slight girl sat quietly next to her lawyer in the fourth-floor courtroom. Painfully thin, she looked as though she was trying to hide inside her over-large blue hoodie. At 17, she could easily pass for 12. She doesn’t look like a sexual predator or a public menace. Yet last August, that’s how she was treated, and how she was publicly portrayed. Today, I cannot name her. Her identity is protected by the Youth Criminal Justice Act. Last summer, Edmonton police had no such scruples. They got a court order, allowing them to name her, to circulate her picture to every media outlet, and to reveal that she was HIV positive. The ensuing media manhunt quickly led to her arrest — but the public hysteria continued. Though the girl was arrested on a Saturday, police left her name, picture, and private medical record on their website until that next Monday. The girl was charged with two counts of aggravated sexual assault, an extremely serious charge, which, for adults, can carry a sentence of life in prison. She was held without bail for three months, and then released, first to a secure residential addiction treatment facility, then under a form of strict house arrest. Meanwhile, she was viciously attacked on social media websites, which have still not taken her name and photo down, despite being in violation of the law. And yet, this week, when the case finally went to court, the Crown accepted the girl’s plea — not to aggravated sexual assault, but merely to one minor charge of committing a common nuisance. She was given a conditional discharge, subject to six months of probation, during which she must abstain from alcohol and non-prescription drugs, attend counselling, and live in a place approved by her probation officer. It was a victory for mercy and common sense, recognition this girl was never the public threat she was made out to be. Last summer, she was a street kid, living in a tent community in the Mill Creek Ravine. According to court records, over the course of the summer, she had twice had unprotected sex — both vaginal and oral — with two teenage boys who were also part of the tent community. On both occasions, she was extremely intoxicated. She didn’t disclose her HIV status to either partner. That’s certainly not good. However, according to medical evidence, her

“viral load� was very low — which made the actual risk of transmitting the virus extremely low. According to Dr. Brian Conway, an independent HIV expert obtained by the Crown, the girl’s odds of transmitting the virus were five in 30,0000 per sex act. The Crown presented no evidence that any of the girl’s partners had contracted HIV from having sex with her. No matter how low her viral load, the girl still had a basic human responsibility to warn partners that she was HIV positive. But then, she didn’t force anyone to have sex with her. And she didn’t prevent anyone from using condoms. Both her young partners chose to have unprotected sex with her, even though they knew she was leading a lifestyle that might put her at a higher risk of having a sexually transmitted disease. Earlier this month, the Supreme Court of Canada heard arguments about whether it should continue to be a crime for people to fail to disclose their HIV status. That is a larger philosophical question here. To what extent do we want the state to police and punish our private sexual behaviour and choices? It may be a moral sin, not to inform your sexual partner that you have a sexually transmitted disease, be it herpes or syphilis or venereal warts. But should it be a crime, punishable by the Crown? At what point, in the sexual marketplace, do we invoke the law of caveat emptor and require people to take some personal responsibility for practising safe sex? In this day, when HIV is more a manageable chronic disease, and less a death sentence, it may not make sense anymore to single the condition out for special legal status. Doing so may actually amplify the public health problem by perpetuating the very social stigma that drives those with the disease to hide their diagnosis. Here’s the irony. The police only moved to arrest the girl as a desperate last resort, after all efforts by health-care professionals, youth outreach workers and the police themselves failed to compel child welfare to take action. In many ways, the girl is in a far, far better situation than she was nine months ago. She has completed addiction treatment. She’s living in a safe place. She’s getting counselling and support, as well as consistent medical care. The tragedy is that this vulnerable girl should have had all those supports anyway, without having her civil rights and her privacy violated, without being publicly vilified, shamed, and incarcerated. But when the child welfare system failed to act, police were left to use the bluntest of tools, in the most clumsy of ways, to ensure that a sick child wasn’t putting herself, or others, at risk. In many ways, being arrested helped this girl turn her life around. Only she can judge whether being rescued, by being outed and defamed, was worth the cost. ps im ons @e dm ontonjour nal.c om Twitter.com/Paulatics

THURSDAY, FEBRUARY 23, 2012

Twenty-one-month-old Lauren Janicki watches a baby squirrel monkey through a glass partition at the Edmonton Valley Zoo Wednesday. Lauren was attending the Teddy Bear Gang program at the zoo with her mother, Jill. Teddy Bear Gang is a program where one- and two-year-old children learn about a variety of zoo animals with their parents.

Seniors worry government may lift long-term care cap KA REN KL EI S S

Jour nal S taff Wr ite r

A broad coalition of seniors advocates on Wednesday castigated the government for refusing to reveal whether it plans to remove the cap on long-term care fees, a move the groups say could mean some seniors will pay as much as $6,000 a month for care. Nearly a dozen groups representing thousands of Alberta seniors have launched a pre-election campaign to oppose the privatization of seniors care in Alberta. They want all of Alberta’s political parties to make their platforms public before the coming spring election. “Seniors are not going to stand by and let the government turn seniors health care over to corporations,â€? said Noel Somerville, chair of Public Interest Alberta’s Seniors Task Force. “During the campaign for the leadership of the PC party, Premier Redford criticized Gary Mar for suggesting that it was time for more privatized health care. “We very strongly support her position on that ‌ (But) if multitier, privatized health care is the wrong thing for Albertans, why on earth is it the right thing for Alberta seniors?â€? During the leadership race, Redford proposed removing the cap to spur private investment in construction of new care facilities, which the province desperately needs. More than 1,000 Alberta seniors are currently blocking acute-care

hospital beds while they wait for long-term care. The coalition includes representatives from the Alberta Council on Aging, Seniors United Now, the Seniors Action and Liaison Team, the Edmonton Chapter of the Canadian Association of Retired People and the Alberta Retired Teacher’s Association, among others. They say removing the $1,700 monthly limit on the amount Alberta seniors pay out-of-pocket for care would be a “shameful� betrayal that leaves Alberta’s vulnerable seniors “to the tender mercies of corporations.� Balwin Reichwein, a retired social worker with Whitemud Citizens for Public Health, explained the actual cost of care is currently about $6,000 and the province pays the bulk of it, with seniors paying a maximum of $1,700 each month. Removing the cap, he said, could increase the costs for all those who don’t currently qualify for government subsidies. “What we’re hearing from the seniors population, collectively, is that they’re not asking for freebies,� Reichwein said. “They want fairness and social justice.� Gary Pool of the Alberta Council on Aging said rather than building the nursing-home beds required, the government has been subsidizing the private sector to build and operate supportive or assisted-living facilities that can’t meet the long-term medical care needs of seniors. “Now the government is talking of lifting the cap on long-term care accommodations in hopes that the private sector will see enough potential

S A R A H O’ DON N EL L

Journal Staff Writer

The Alberta government and oil industry will be looking across the Atlantic Thursday as a European Commission committee votes on a new fuel measurement that some believe unfairly discriminates against products from the oilsands. The issue, set to be debated by the European Union’s fuel quality committee, is a proposed fuel quality directive that is part of the EU’s green-house reduction efforts. European countries agreed in

2008 to cut the carbon intensity of its transport fuels by six per cent as of 2020. To help accomplish that, the fuel quality directive includes the equivalent of a yardstick measuring the greenhouse gas impact of different types of fuel. For Canada, the main source of contention is that “natural bitumen,� a term to describe oilsands, is given a higher carbon intensity rating than conventional oil. Provincial, federal and industry officials have campaigned against the measure while environmental groups want Europeans to adopt the change.

Alberta currently supplies almost no fuel to Europe. But Cal Dallas, Alberta’s Minister of Intergovernmental, International and Aboriginal Affairs, said the province is worried about the precedent of different greenhouse gas values and the potential harm to the reputation of the oilsands. The province does not dispute the EU’s right to regulate greenhouse gas emissions, Dallas said. “It’s the manner in which the oilsands are singled out and given a value when other crudes are given a default value we know is not correct,� he said Wednesday.

Alberta’s United Kingdom office has pushed hard against this proposal, as has the federal government. In October, Alberta’s U.K. office sent a letter to all 27 EU states outlining its “grave concerns� about the language of the fuel quality directive and arguing Alberta’s oilsands industry should not be penalized for having its greenhouse gas data available. “Alberta feels that it is being punished by the current proposal for our very openness, whereas other jurisdictions that are not so forthcoming are in turn rewarded for their lack of transparency,� wrote Alberta U.K. managing director Jeffrey Sundquist.

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This week, the federal government threatened to challenge the decision at the World Trade Organization if the EU adopts the fuel directive. Federal Natural Resources Minister Joe Oliver told Postmedia last week that he can’t predict the results but believes the federal government’s message is resonating with EU members. However, in a primer on the issue, the Pembina Institute environmental think-tank said it does not believe the directive singles out the oilsands.

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profit to start building and operating nursing homes for those who can afford this cost,� Pool said. “Unfortunately, it’s not the wealthy we need to worry about. “We already have plenty of options — there are already lots of private, relatively expensive long-term care facilities out there.� Coalition members worry that when for-profit corporations control most seniors-care options, they will leverage that power to secure further fee hikes in the future. Health Minister Fred Horne said the government hasn’t yet decided whether it will remove the cap, and that the priority right now is to build affordable continuing-care spaces for seniors on fixed incomes. “Our long-term care system is founded on partnerships, with the not-for-profit sector and with the private sector, and then with some facilities that are entirely run by Alberta Health Services,� Horne said. “That’s been the tradition in Alberta since the 1950s and 1960s, that’s how we leverage taxpayer dollars in order to build the number of continuing care spaces that we need.� Seniors Minister George VanderBurg said the issue demands broad discussion and consultation with Albertans and MLAs. “There are no plans right now to remove the cap at all,� VanderBerg said. “This is a complex issue and there’s no easy answer to your question.�

Key European committee votes today on oilsands measurement

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SAT U R DAY, M A R C H 3 , 2 0 1 2

BRIEFS Hyper-local in California If you’re planning a ďŹ rsttime trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco. â?š Name: Know What â?š Available for: iPhone, iPad â?š What it does: This app curates hyper-local city guide information from people who “know whatâ€? they’re talking about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites. â?š Cost: Starts at $2.99 â?š What’s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get “On the Trail of the Black Dahliaâ€? from expert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Expertsâ€? from popular vegan lifestyle blogger Vegansaurus. I was hungry to download “San Francisco’s Top 30 Taquerias.â€? Like this app? New York, Chicago, Boston, Seattle and Portland, Ore., will be added this year. â?š What’s not: In-app purchases are a big turnoff. Why charge $2.99 upfront if it’s going to cost an additional 99 cents to $3.99 for each guide within? Just break the cost down per city, and charge for that. I’d rather pay $6.99 for a city guide than $2.99 three times. â?š Worth it: Yes and no. You’re getting top-notch content in a gorgeous format with easy-touse directions, but tapping into all the articles could put a dent in your wallet. Browse topics before you get too excited. Jen Leo, Los Angeles Times

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MARK SISSONS Calgary Herald

“Never been glade skiing in the wilderness before? Just don’t look at the trees and you’ll do fine,� instructs the man I’ve just met, who has my life in his hands for the next seven days. Perched on a windswept ridgeline, I digest his advice while the Bell 212 helicopter that just deposited us on the roof of British Columbia’s Cariboo Mountains swoops away between snowcapped peaks that rise like whitecaps on an ocean of clouds. Forcing visions of a head-on hardwood collision from my mind, I point my fat skis toward the fall line of a wide, untouched slope smothered by a blanket of powder. Further down lies an obstacle

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course of snow-encrusted ďŹ r trees that take on whimsical shapes. I’m awkwardly carving drunken S-shapes in the snow, tumbling often into waist-deep, featherlight powder. Then cautiously weaving through the silent forest far below, forcing myself not to look at those darn trees. The whoosh of my boards, yelps of joy from my companions, and our guide’s “whoop whoop!â€? yodel, directing us toward our pickup location are the only sounds that break the silence of this timeless wilderness. No wonder they call your first heli-skiing run “the point of no return.â€?

Moleskine notebooks have long had an enthusiastic following. The brand’s association with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the same esthetic as the timehonoured scribblers — hard

H E AV E N , E A R T H M E E T

Helicopter-assisted skiing and snowboarding in western Canadian mountain ranges like the Cariboos, Selkirks and Bugaboos is as good as it gets. Easy access to massive amounts of terrain, unmatched snow conditions and some of the best operators in the business have made this rugged region legendary among powder hounds. So what’s a powder pup like me with barely an off-piste run to my name doing off the grid, playing with the big dogs? Until recently, heli-skiing was generally considered an extreme sport only accessible to wellheeled, elite skiers. Like most mountain mortals I watched those

Warren Miller movies showing daredevils plunging down impossibly steep and deep wilderness runs in exhilarating dances with gravity with awe and envy. Then I heard about an innovative new weeklong intro to heli-skiing course offered this season by industry leader Canadian Mountain Holidays. Designed to make heliskiing more accessible to average resort skiers with deep pockets and a willingness to get outside their comfort zones, “Powder 101â€? aims to help them make the transition to a new world of deep powder wilderness skiing. Suddenly, learning to carve my snowy signature down untracked slopes blanketed with the uffiest champagne powder on Earth seemed achievable for a groomer grinder. Since CMH practically invented the sport of heli-skiing in North America, and has been the undisputed industry leader for over 40 years, and has exclusive access to a wilderness area half the size of Switzerland, I ďŹ gured I’d be in good hands on my ďŹ rst foray way, way out of bounds. “If you’re comfortable on intermediate runs at most resorts, willing to tackle the occasional black diamond run, and have a real sense of adventure, you’re ready for Powder 101,â€? the CMH representative assured me. Fast-forward a month and here I am living every skier’s wildest

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt they’ll be dealing with as retirees. And while many baby boomers have said they’ll work into their retirement years simply because they want to, the majority of those polled — 61 per cent — said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

“Canadian retirement expectations are changing,� said Kevin Dougherty, president of Sun Life Financial Canada. “These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.� At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economists’ objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadians’ debt continues to climb. The most frequently quoted measure of consumer debt — a ratio of debt to personal disposable income

— soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

PRETTY (AND PRICELESS) IN PINK

KIM GUTTORMSON Postmedia News CALGARY - Bill Ackman has ex-

Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a “remarkable� 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rio’s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. “This rare diamond is

generating incredible excitement,� said Josephine Johnson from Rio’s Argyle Pink Diamonds division. “A diamond of this calibre is unprecedented — it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. “The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.� Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight — the equivalent of 2.552 grams — it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

“It has taken 26 years to unearth this ... We may never see one like this again.� RIO TINTO’S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne — her diamond jubilee. “This is the Queen’s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her — the Williamson Pink — and set in the centre of a ower brooch in the year of her coronation,â€? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: “Only if she is shopping for new jewelry. She will have lots of competition.â€? Rio produces more than 90 per cent of the world’s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christie’s.

Christie’s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among “the most concentrated forms of wealth on Earth and well over white diamonds,� Rio said. The company describes it as an “elite and discrete� market with buyers including royalty, heads of state, celebrities and “other very wealthy individuals.� When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isn’t known how the diamonds acquire their pink tinge,

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If you’re planning a ďŹ rsttime trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco. â?š Name: Know What â?š Available for: iPhone, iPad BdgZ BdYZah### BdgZ 8]d^XZh### â?š What it does: This app curX]ddhZ [gdb ates hyper-local city guide : 9 B D C I D C ™ HI:>CL6N HDCH ™ 7DHIDC E>6CD &%+')"&,% Hi# ,-%")-)"(&,% information from people who E^Vcdh " <gVcY E^Vcdh " 9^\^iVah ™ :HH:M E>6CD ™ GDA6C9 E>6CDH “know whatâ€? they’re talking about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites. â?š Cost: Starts at $2.99 â?š What’s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get “On the Trail of the Black Dahliaâ€? from expert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Expertsâ€? from popuWarren Miller movies showing lar vegan lifestyle blogger daredevils plunging down imVegansaurus. possibly steep and deep wilderness I was hungry to downruns in exhilarating dances with load “San Francisco’s Top 30 gravity with awe and envy. Taquerias.â€? Then I heard about an innovative Like this app? new weeklong intro to heli-skiing New York, Chicago, Boston, course offered this season by inSeattle and Portland, Ore., dustry leader Canadian Mountain will be added this year. Holidays. Designed to make heliMARK SISSONS skiing more accessible to average Calgary Herald â?š What’s not: In-app purchasresort skiers with deep pockets and es are a big turnoff. a willingness to get outside their Why charge $2.99 upfront VALEMOUNT, B.C. - “Never been comfort zones, “Powder 101â€? aims if it’s going to cost an addiglade skiing in the wilder- CMH’s “Powder 101â€? groups are led by two guides, allowing for practical S E C99Tcents I O to N$3.99EDITOR: SHELL EY before? BINDON, 780-429-5356; sbindon@edmontonjournal.com Umake R DAY, A R C H 3to, 2 0 1 2 instruction and splitting the group according to ability. to helpSAT them theM transition tional for ness Just don’t look at a new world of deep powder wileach guide within? the trees and you’ll do fine,â€? derness skiing. Suddenly, learnJust break the cost down instructs the man I’ve just met, course of snow-encrusted ďŹ r trees H E AV E N , E A R T H M E E T ing to carve my snowy signature per city, and charge for that. who has my life in his hands for that take on whimsical shapes. I’d rather pay $6.99 for a the next seven days. I’m awkwardly carving drunkHelicopter-assisted skiing and down untracked slopes blanketed city guide than $2.99 three Perched on a windswept ridge- en S-shapes in the snow, tumbling snowboarding in western Canadian with the uffiest champagne powtimes. line, I digest his advice while the often into waist-deep, featherlight mountain ranges like the Cariboos, der on Earth seemed achievable for Bell 212 helicopter that just deposit- powder. Then cautiously weaving Selkirks and Bugaboos is as good a groomer grinder. â?š Worth it: Yes and no. You’re Since CMH practically invented ed us on the roof of British Colum- through the silent forest far below, as it gets. Easy access to massive getting top-notch content in a bia’s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into If you’re planning ďŹ rstthat rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles couldaput a dent time trip or even a revisit, of clouds. panions, and our guide’s “whoop made this rugged region legendary years, and has exclusive access to in your wallet. here’s a new appbefore that digs Forcing visions of a head-on whoop!â€? yodel, directing us to- among powder hounds. So what’s a wilderness area half the size of Browse topics you deep into L.A. and San hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured I’d be in good get too excited. Francisco. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times â?š Name: Know What line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. â?š Available for: iPhone, iPad “If you’re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? â?š What it does: This app curder. Further down lies an obstacle heli-skiing run “the point of no Until recently, heli-skiing was mediate runs at most resorts, willates hyper-local city guide return.â€? generally considered an extreme ing to tackle the occasional black information from people who sport only accessible to well- diamond run, and have a real sense “know whatâ€? they’re talkheeled, elite skiers. Like most of adventure, you’re ready for PowMoleskine notebooks have ing had about. Locals — who mountain mortals I watched those der 101,â€? the CMH representative long an enthusiastic are also authors, journalists assured me. following. and well-known bloggers — Fast-forward a month and here The brand’s association reveal their city’s possibilities I am living every skier’s wildest with creative minds has basediton their favourites. made the Apple computer Starts atworld: $2.99 â?š Cost: of the notebook â?š ItWhat’s hot: Go straight to has diehard groupies with the themes (Artsto&the Culture, cultlike devotion name Food, Kidsstyle. & Family, and classic If youNature are & Outdoors, etc.) orto authors one such fan (or long be that are important to you. one) you’ll be pleased to hear Getthe “On the Trailname of thehas that Moleskine Black Dahliaâ€? from exgrown to include luggage pert tour guide Esotouric, tags. orConstructed “The Best Veg Food with thein S e e P OW D E R / I 2 the Bay Area as by same esthetic asPicked the timeWarren Miller movies showing Genius Expertsâ€? from honoured scribblers — popuhard daredevils plunging down imlar vegan lifestyle blogger possibly steep and deep wilderness Vegansaurus. runs in exhilarating dances with I was hungry to downgravity with awe and envy. load “San Francisco’s Top 30 ™ Looking for a better return on your RRSP this year? 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Easy access to massive getting top-notch content in a bia’s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into that rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles could put a dent of clouds. panions, and our guide’s “whoop made this rugged region legendary years, and has exclusive access to in your wallet. Forcing visions of a head-on whoop!â€? yodel, directing us to- among powder hounds. So what’s a wilderness area half the size of Browse topics before you hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured I’d be in good get too excited. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. “If you’re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? der. Further down lies an obstacle heli-skiing run “the point of no Until recently, heli-skiing was mediate runs at most resorts, willreturn.â€? generally considered an extreme ing to tackle the occasional black sport only accessible to well- diamond run, and have a real sense heeled, elite skiers. Like most of adventure, you’re ready for PowMoleskine notebooks have mountain mortals I watched those der 101,â€? the CMH representative long had an enthusiastic assured me. following. Fast-forward a month and here The brand’s association I am living every skier’s wildest with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the S e e P OW D E R / I 2 same esthetic as the timehonoured scribblers — hard

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panded the number of directors proposed for Canadian Pacific’s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. “I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â€? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackman’s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CP’s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggis’s experience

See CP RAIL / D10

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt they’ll be dealing with as retirees. And while many baby boomers have said they’ll work into their retirement years simply because they want to, the majority of those polled — 61 per cent — said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

“Canadian retirement expectations are changing,� said Kevin Dougherty, president of Sun Life Financial Canada. “These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.� At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economists’ objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadians’ debt continues to climb. The most frequently quoted measure of consumer debt — a ratio of debt to personal disposable income

— soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

PRETTY (AND PRICELESS) IN PINK

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I

Financial Post D8-9 Oilsands execs form committee D4 Comics D11

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Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse

SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a “remarkable� 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rio’s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. “This rare diamond is

generating incredible excitement,� said Josephine Johnson from Rio’s Argyle Pink Diamonds division. “A diamond of this calibre is unprecedented — it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. “The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.� Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight — the equivalent of 2.552 grams — it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

“It has taken 26 years to unearth this ... We may never see one like this again.� RIO TINTO’S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne — her diamond jubilee. “This is the Queen’s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her — the Williamson Pink — and set in the centre of a ower brooch in the year of her coronation,â€? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: “Only if she is shopping for new jewelry. She will have lots of competition.â€? Rio produces more than 90 per cent of the world’s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christie’s.

Christie’s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among “the most concentrated forms of wealth on Earth and well over white diamonds,� Rio said. The company describes it as an “elite and discrete� market with buyers including royalty, heads of state, celebrities and “other very wealthy individuals.� When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isn’t known how the diamonds acquire their pink tinge,

panded the number of directors proposed for Canadian Pacific’s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. “I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â€? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackman’s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CP’s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggis’s experience

See CP RAIL / D10


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300 x 250 pixels A large messaging space that is hard to ignore as it’s placed right next to editorial content online. This is an ideal space for ads with video.

tall block

300 X 600 pixels The tall block is the largest in-page ad unit served on edmontonjournal.com. It appears to the right of content, where the big box ad normally resides. This is a highimpact ad position ideal for highly visual campaigns.

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top layer 500 x 500 pixels Top layer ads float on or across the page for 7-8 seconds and work as an excellent means for delivering a tactical message. The most effective top layer ads are built to transition into standard ad positions such as the leaderboard or big box. peelback Peelback ads appear in the upper right-hand corner of a webpage and tempt viewers by teasing them to scroll over the flapping corner. When scrolled on, the ad peels back to reveal a much larger messaging space.

catf ish The catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.


prime-time index page takeover Make a big splash for single-day events with an index page takeover. From 8 a.m. to 6 p.m. the day of the takeover, the top leaderboard and two big box positions on the page are dedicated to one advertiser. To make even more of an impact, a wallpaper can also be included. This high-impact strategy provides a dominant share-of-voice with a highly engaged audience during peak site traffic hours.

impulse ads

puppycam We livestreamed the first few weeks of a puppy’s life in the fall. Keepsake, the little Bernese mountain dog, became the most-watched story on our site all year. Her cleft palate and subsequent surgery and recovery held viewers from far and wide rapt for weeks. Picked as one of the top 10 livecams in the world by Earthcam.com, little Keepsake garnered over 200,000 page views to edmontonjournal.com within two months.

goosecam In spring 2011, the Edmonton Journal delivered 33,276 hours of livestreaming video while following a nesting goose 24/7. Our Mother Goose was an international sensation with over 1,200 unique visitors tuning in every day to watch her fuss over her nest. When the goslings hatched, and little heads were spotted peeping out from under momma’s wing, viewers flocked to the site with over 6,800 video views on hatching day.

other opportunities

The impulse ad is a non-rotational horizontal ad unit located on all index pages throughout edmontonjournal.com directly right of the latest news updates. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either high visibility (index page) or content targeting (sub-index).

online products

non-rotational ads

video pre-roll

Extend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Preroll ads can contain text, images, animation and or audio/video.

splash pages

Wanting to advertise online but are not sure where to direct users? The Edmonton Journal can build and host splash pages as an integral part of your online campaign. Our design team can create pages that will display equally well on tablets, smartphones and desktop computers, and which can segue into another website as needed. Great for special offers, contests and sales events.

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sponsorship opportunities

sponsorship opportunities header sponsorship

A pure branding strategy, the header sponsorship allows an advertiser to place their logo in a content-specific section that relates or compliments their brand.

category sponsorship

Advertisers can sponsor a given category of content allowing them page and section dominance. Category sponsorships include the leaderboard, impulse, top and bottom big box advertising positions, providing 100% exclusivity.

story tool sponsorship

Place your brand logo on every story page within a content section such as Business, Sports or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.

headline wrap sponsorship

A headline wrap sponsorship wraps static headline boxes on index and or sub-index pages.

standard advertorial Strategically place an image and short message within the content of a sub-index page. Labeled as an “Advertising Feature”, users that click on the advertorial link are taken to a secondary full page of advertorial content, written by the advertiser and hosted for the duration of the campaign. This ad unit can take a user to your web site to provide indepth information on your products or services. An excellent content-targeting tool.

premium advertorial

Instead of clicking to your site, your image and short message will take the user to an advertising feature story page hosted on the edmontonjournal.com site. Leverage the trusted environment of Edmonton Journal to tell the story of your business.

John Kopeck

Advertising sales and marketing manager Handball player. Poker fanatic. Gets up at 5 a.m. to secure “his” parking space at the gym.

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interstitial unit*

300x250 pixels Ad takes up full screen of browser as user navigates from one screen to another

catf ish ads

300x50 pixels portrait, 320x50 pixels landscape* Moves with the page as the user scrolls

sponsorship unit*

300x50 pixels* Displayed centre bottom of the loading page

smartphones

smartphone ad units

Easy navigation, breaking news, fresh content throughout the day, stunning images and videos make Edmonton Journal mobile content a valued resource while on the go. Reach people on a device that they carry with them everywhere.

standard banner

300x50 pixels Displayed between story links thoughout the site

*Only available on the Journal app, not on our mobile-optimized website

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10� tablets

Gord Deeks

Advertising sales manager

10� tablet ad units

Colour blind. Loses his glasses weekly. Networking master.

Targeting iPad and Android This digital extension of our brand gives advertisers a fully integrated opportunity to deliver their message with unique engagement.

splash screen logo 235x196 pixels Located top centre of the splash/loading page

standard banner

1024x90 landscape, 768x90 portrait On section fronts and story pages

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full screen/interstitial

1004x596 landscape, 748x877 portrait Displayed at the end of each section, plus every 13th spot in photo galleries

small box

235x196 pixels On every section front


Willy Grant

The Edmonton Journal currently represents more than 20 digital properties, including our sister sites and partners.

Advertising services supervisor Studied Japanese art. Classically trained pianist. Taught her three miniature wiener dogs inappropriate tricks.

extending your reach

extending your reach

As a partner with Yahoo! Canada, the Edmonton Journal can leverage Yahoo!’s understanding of their huge online audience. Advertising campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! network, by age, gender, behaviour and more. With 26 Yahoo! Canada properties and 32 Canadian content partners, Yahoo! Canada offers some of the most engaging Canadian content. In Edmonton, we typically book campaigns targeted to reach a local audience from any of these sites, unless otherwise specified.

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online properties 36

edmontonjournal.com/jobs

edmontonjournal.com/cars

Edmontonjournal.com/jobs, powered by working.com, is the largest recruitment network in the Prairies, reaching a broad audience with the most job listings as a result of its extensive syndication. Job seekers can search by employer, job category, job location and type of work. For employers, edmontonjournal.com/jobs provides candidate searching, company profiles and conversion of print ads to online plus online-only enhancements to bring important job postings the exposure they need. Reach active and passive job seekers with edmontonjournal.com/jobs.

Edmontonjournal.com/cars, powered by driving.ca, is a premier source for automotive news and information. By bringing together editorial content with complete used vehicle inventories, this site provides consumers with the information they are looking for whether they are six days or six months away from their vehicle purchase. Edmontonjournal.com/cars offers road tests, photo galleries, reviews, videos, auto news and shopping advice. Detailed vehicle search tools bring buyers and sellers together.

edmontonjournal.com/homes

edmontonjournal.com/classif ieds

Edmontonjournal.com/homes, powered by househunting.ca, combines the vast resources of Canada’s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Users will find everything related to homes including new and resale home listings, rental properties and a variety of related articles on decorating, renovating, gardening and design.

Edmontonjournal.com/classifieds, powered by Oodle, pulls together listings from all of the Edmonton Journal’s classified properties along with directory and local private party listings. Consumers can sign up for email alerts to be notified as new listings that match their search criteria are added to the site.

edmontonjournal.com/shopping

edmontonjournal.com/obituaries

Edmontonjournal.com’s shopping site is a 24/7 local online shopping site where consumers can search for up-to-date local deals in the Edmonton area. Edmonton Journal print ads are digitized and made available for seven days on our shopping site. They are presented in a user-friendly way that makes navigation easy and allows consumers to search for what they are looking for by category, advertiser or keyword and save ads that interest them.

Edmontonjournal.com/obituaries, powered by remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials and links to helpful services, advice and support to an extensive online audience. Obituaries that appear in the printed paper are hosted online for one year in a userfriendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.

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swarmjam

SwarmJam is a collective buying site that features a DailyJam, a sweet deal daily from a local vendor. Subscribers get great deals for dining out, pampering themselves and getting out and about. SwarmJam is the complete performance-based promotion system for your business to recruit new customers and keep them coming back throughout the year. With deals offering 50 per cent or better savings and catering to local businesses, consumers have access to products and services that are relevant, timely and valuable.

Robert Valpy

Digital sales specialist Hockey nut. Father of three. Goes crimson when online page views are called “hits�.

* Working with you, we develop a compelling offer designed to achieve the best possible uptake and drive new customers to your business. * Thousands of subscribers to the DailyJam are notified the day your offer goes live and recruit their friends so that everyone gets the best possible price. * Businesses get new customer recruitment, with follow-on campaigns to keep them coming back. * No upfront cost - our no risk performance-based fee means your customer acquisition cost is tied directly to the number of customers we bring in for you. * You get promotion throughout the year to our highly engaged users.

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other services

other services Kelle Cloutier Graphic designer

Animal welfare proponent. Coolest cubicle clutter. Eagerly awaiting time travel.

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projects and partnerships

projects and

partnerships The Edmonton Journal is proud of its strong business relationships with a diverse range of businesses and industries. We have focused on and have found great success in collaborating together to develop creative partnerships that leverage our collective assets. From event partnerships like the World Juniors Hockey Tournament to industry-wide initiatives like Taste Alberta, the Journal has led award -winning projects and looks forward to creating many more.

Newspapers Canada Great Ideas Awards, April 2011 The Journal received a first place award for Grey Cup 2010, in the category of Promotional Campaign for a Daily Newspaper.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a first place award in the category of Public Relations and Community Service for the Grey Cup 2010 promotion.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a second place award in the category of Marketing Campaign With the Best Results for the ongoing Taste Alberta project.

TASTE ALBERTA

D6

Cutting it down In the final instalment of our beef series, we look at kebabs, satays, stews and more

edmontonjournal.com Farm-wise, beef is the most labourintensive protein to bring to the table. As such, it’s worth making a special effort with, says Christoph Weder, a rancher of organic Angus from northern Alberta. “The average age of a cow is 18 to 20 months when it goes to slaughter, some up to 27 months. That’s a long time compared to chicken, which are on average 42 days,” says Weder, who along with his wife, Erika, received the Alberta Beef Producers’ 20th Environmental Stewardship Award recently for their commitment to sustainable ranching. Weder and one of his longtime customers, chef Frank Widmer of the Park Hyatt Zurich, have just published a beautiful cookbook — The Cook and the Cowboy — that shows their appreciation for all facets of beef on its journey from pasture to plate (available at spiritviewranch. com). The cuts packaged at the grocery store don’t have to be the final say on how the meat is used, Weder suggests. Steaks and roasts can be taken home and sliced up or cubed to use in kebabs, stir-fries and stews. The key is to match the cut to the appropriate cooking method for best results.

Kebabs “You can take top sirloin steak and cube it up for kebabs. Don’t forget you can ask your butcher to do this,” Weder says. “Go to the full-service case. Some people are intimidated to ask the butcher for help, but that’s why they are there.” Lia Kurylo, professional home economist at ATCO Blue Flame Kitchen, recommends using premium beef cuts for kebabs (atcoblueflamekitchen.com). “Kebabs tend to be something we want to do when we’re entertaining in the backyard. If you were to choose a less-expensive cut of meat, you’re going to end up with really chewy little cubes of meat on a stick,” she says. “You can go to your premium grilling steaks like your rib eyes, tenderloin, sirloin. We can think of kebabs as a cube of steak on a stick.” Because vegetables cook at different rates than meat, Kurylo recommends keeping the meat and vegetables on separate skewers.

Satays Eye of round makes tender, lean strips for satay. To prepare kebabs

potato matches until they are golden brown. Drain the oil and season them with salt. Just before you finish grilling the skewers, put the tomato quarters on the grill and grill them on the skin side. The meat does not need to be well done; it can be slightly red inside. On a platter, place the potatoes in the middle, the skewers on top and decorate with the tomatoes and a bit of the chopped parsley.

Stews

More tips Meat packaged as stewing beef and stir-fry strips can be from all sorts of cuts, leading to inconsistent texture in a cooked meal. “What they are is a combination of meat that is available at that time. It could be round, it could be chuck or blade,” Kurylo says. “You don’t know for sure what the cuts are. We know they will lend themselves to stewing.

Island Inspired Beef Stew

SC AN ME

and satay strips, skewer the meat and season it. Grill or broil using medium-high heat for five minutes per side until browned but still slightly pink. And serve with dipping sauce, such as Thai peanut. Stew, on the other hand, is not the best place to use premium, tender cuts. The long, slow cooking on low heat requires tougher cuts to create fork-tender, fall-apart results. Stew beef is best cubed from cuts such as shank centre cut, shank centre cut boneless, shank spur, simmering short ribs and simmering short ribs boneless, recommends beefinfo.org, Canada Beef Inc.’s online resource for all things beef. To prepare, cube meat if necessary, then toss to coat in a mixture of flour, salt and pepper. In a lightly oiled Dutch oven or stockpot, brown the meat in batches. Make sure not to overcrowd the pan. Otherwise, the meat may steam instead of sear. Searing adds rich flavour and colour to stew. Then, add enough liquid — broth, tomato juice or wine — to just cover the beef. Simmer, covered on stovetop or in a 325 F (160 C) oven for at least an hour or until fork-tender. Add chunks of vegetables and cook for 30 minutes more, or until vegetables are cooked.

If you really want to be sure, you’re better off buying a blade roast or a steak and carving it up yourself.” Kurylo suggests blade and chuck are great choices for stew because they have a lot of the connective tissue that breaks down into gelatin through long, slow cooking at a low heat, making the meat fall-apart tender. Blade and chuck do contain more fat, so a leaner choice would be round meat. Round tenderizes during cooking, but differently, so round will have a different texture than chuck when cooked. Along with appreciating beef by creating a whole meal around it, Weder encourages you to take the time to enjoy it. “Make it an event,” he suggests. “Pair it with a good wine. Beef and red wine fit hand in glove.”

Grilled Skewers from the Hip

Note: Before cooking this recipe, the meat should marinate for 3 to 7 days. While that may sound complicated, it is worth the time invested. Lay the skewers for a couple of hours into cold water, which will prevent the skewers from burning too quickly on the grill. Ensure that the meat is free of tendons, bone and skin. Cut the meat in cubes of 1 oz (30 grams) each. Peel and wash the onion, garlic and tomatoes. Cut the onion and the garlic in half and into thin strips. Cut the tomatoes into small cubes. Season the meat cubes with salt, pepper and paprika. Do not season too heavily as the meat will marinate for a while. Thoroughly mix the seasoned meat, the onion, garlic and tomatoes with the parsley and the coriander. Place the meat in a container that can be sealed (otherwise your fridge will smell of onion and garlic). The tomatoes will act as a natural tenderizer. The meat should marinate at least for three days, but can be marinated for up to seven days in the fridge. Peel and wash the potatoes. Cut into thin strips the size of matches. Let them rest in cold water so the starch can come out of the potatoes. Skewer the meat onto the skewers, so that each skewer has the same amount of meat on it. Heat up the grill. Any kind of grill — gas, charcoal or wood — will do. If it rains, you can fry the skewers in a pan as well. Cut the rest of the tomatoes into quarters. In a frying pan with high sides, heat the oil. You will need quite a bit. Deep-fry the well-drained, dried

Sandra Marocco

Director, strategic partnerships and projects Mastermind. Obsessed with shoes. Foodie.

Heat oil in Dutch oven or stockpot over medium-high heat until sizzling hot. Brown meat in 4 batches. Set beef aside; sprinkle with flour. Add garlic, onion and ginger root to pot, cooking 3 to 4 minutes until just softened, adding more oil if necessary. Stir in broth, scraping up browned bits from the bottom. Add reserved beef, tomatoes, Worcestershire, paprika, sage, bay leaf, cinnamon stick, pepper flakes, salt and pepper. Bring to a simmer. Simmer, covered, on stovetop or in 325 F (160 C) oven for 1 hour until fork tender; remove cinnamon stick. Add raisins, olives and green pepper; cook 30 to 40 minutes longer until vegetables are tender.

proud to support

Alberta growers

AB

grown

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trade shows and events

Career Planning & Job Find

Edmonton Journal’s is Edmonton’s original and largest career event. Career Planning & Job Find can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work. Career Planning & Job Find is an essential tool for companies recruiting in the service, hospitality, clerical, sales, trades, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are looking to change careers.

By participating, your company benefits from: • Extensive promotion of the event • A booth at Job Find for your organization • Access to thousands of candidates • Interview booths on site • Ads in the Edmonton Journal Classified section, Career section, Country Asides publication, presence on Facebook, Twitter, Working.com and edmontonjournal.com.

AuctionMart has become a key advertising vehicle for our advertisers.

It’s a unique program that allows businesses to turn their inventory into advertising dollars. Advertisers simply commit goods and services to the Edmonton Journal’s online auction. The Journal promotes the items and businesses. Readers browse the items in print and online, and place their bids. The Journal keeps the bid amount, and the advertiser receives the full retail value in advertising credit for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers.

ShopSmart Shop AuctionMart

Recreational Property Show

The Edmonton Journal’s is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.

Participants receive:

Rhonda Vickers Advertising manager

Creative thinker. Watercolor artist with wine in hand. Let her know when it’s about her.

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• Daily promotion of the Recreational Property Show in the Edmonton Journal for a month prior to the show • As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution, full page advertisement in the Country Asides publication, and full page advertisement in the Edmonton Journal Recreational and Investment Property Magazine • A booth at the show (including carpet, drapes, electricity)


other opportunities

vendor support

design services Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a corporate identity or a T-shirt design, our design team will use their talents to create something memorable. Brochures, logos, business cards, flyers, annual reports or whatever your company needs, we can do it all. Our years of experience allow us to interpret the information you give us to make your idea reality.

Discover the secret to making more noise for your next big event. With a vendor support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.

An Advertising Feature

fan guide official

SCAN this CODE to get tournament information & links on your smartphone

For Beauty, Fit and Function

business prof iles

T

The newspaper is an information medium, and the strength of a business profile is its ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. business profiles are an essential advertising tool for new companies or businesses that have new products to introduce to the marketplace.

he commitment at Grace Denture Clinic is to ensure that each patient receives the most personalized denture treatment possible, and the confidence that brings. As Denture Specialist Jason Trombley says, “We are creating a natural looking denture achieving stability for chewing, while educating the patient on denture care.” The process begins with a series of detailed measurements of the individual’s mouth and facial dimensions. The teeth are chosen complementing the patient’s appearance, allowing men to look more masculine and women to look more feminine. Tooth color is carefully evaluated to find the perfect shade. The dentures are designed to fit securely and comfortably. Improved function and better stability can make you a more confident denture wearer. No longer must dentures cause you pain and embarrassment. The friendly staff at Grace Denture Clinic are expertly trained to give you, the patient, the look you want. There is no reason to settle for generic when you can have a personalized precision denture that can make you look years younger and serve you well throughout the day. You’ll appreciate the care. You’ll love the look. Whatever you need by way of denture treatment – complete, partial, or implant retained – Grace Denture Clinic can help. With advances in dental implant treatment you can now have stable retained dentures that were only dreamed of in the past. Imagine your confidence with a denture that is held firmly in place by implants at an affordable price. Please ask for more information when you visit Grace Denture Clinic for your free consultation. Over time a denture may not fit as snug as it once did. Relining and refitting dentures to fit the existing tissue and accommodate for Before any changes that have occurred is another treatment that is avai av aila labl ble. bl e. available.

After

Repairs at Grace Denture Clinic are handled well in stride. Accidents happen and dentures crack, or teeth pop out, usually when you least expect it. Just call in and the staff will book you for an emergency repair – no need to hide your smile and suffer through the day. For all treatment procedures, Grace Denture Clinic follows current protocols of sterilization, and strict quality control is maintained using premium products in an on-site laboratory. Personalized precision dentures as close to natural as possible, created promptly and expertly in a friendly atmosphere. Grace Denture Clinic is where you want to be! Before

Call today for a FREE consultation After

You’ll leave smiling!

G

race Denture Clinic is located conveniently in Argyll Crossing at the corner of Argyll Road and 75 Street, next to Boston Pizza. The clinic has plenty of free parking and is wheelchair accessible. Call (780) 490-5509 now for your FREE co consultation. Clinic hours are 9 am to 5 pm Mo Monday through Friday with evening an Saturday appointments available. and

780-490-5509 7629 Argyll Rd.

Corner of 75 St. & Argyll Rd.

Jason Trombley DD Denture Specialist

see page 23 for details!

DECEMBER ��. ���� � JANUARY �. ����

special publications Certain subject matter lends itself to a specialized format. This can be in the form of a feature, magazine or guide. These special publications are loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.

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country asides and TVtimes

Country Asides is a weekly publication distributed to Edmonton’s thriving rural communities. Our readers live in committed agricultural communities and beautiful estate developments within an hour and a half commuting radius of the capital city. This popular publication includes local stories, recipes and reader photos and offers an excellent, cost-effective way to target consumers outside of Edmonton.

fax: 780-498-5605

fax: 780-498-5605

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he scariest place to be on Halloween isn’t a cemetery or haunted house: it’s on the road with an impaired or distracted driver. Safety experts warn that with so many children outside in the dark and many adults attending parties, the consequences of careless driving are even more severe.

As we work our way into autumn and transition from the long days of summer to the short, crisp days of winter, nature-lovers and photographers revel in the season’s beauty. Everywhere you look there is colour and texture. Even in your own backyard you’ll ďŹ nd something to ooh and aah over.

“Halloween is really the perfect storm,â€? says Karen Benner, spokesperson for Allstate Insurance Company of Canada. “You have low light conditions, large groups of excited children in the street, adults who have been celebrating and drivers who may not be paying full attention.â€? Benner’s fears are not unfounded: recent statistics show that 80 per cent of car collisions are caused by distracted drivers, and 20 per cent of trafďŹ c fatalities among children occurred after they ran into the street. According to MADD Canada, four Canadians are killed and 190 are injured each day in impaired driving crashes. “These actions, and their tragic consequences, are 100 per cent preventable,â€? says Denise Dubyk, national president of MADD Canada. “If you’re hosting a party, provide options for safe travel home directly on the party invitations: public transit, taxi services or having a dedicated designated driver for guests are great options,â€? says Dubyk. “As a guest, make your feelings about impaired driving known—friends don’t let friends drink and drive.â€? Parents can help keep their trick-or-treaters safe this Halloween by ensuring they are visible to drivers. Allstate Canada offers these safety tips from goodhandsadvice.ca: sĂ´"RINGĂ´AĂ´mASHLIGHTĂ´WITHĂ´YOU sĂ´-AKEĂ´SUREĂ´(ALLOWEENĂ´COSTUMESĂ´ANDĂ´MASKSĂ´DON TĂ´OBSTRUCTĂ´YOURĂ´CHILD SĂ´VISION

Top left: One lone dandelion sits with its uff just waiting to be sent along with the wind. Top right: This ladybug has taken a bit of beating over the summer, but its dirty, smiling face is a happy reminder of the season past.

sĂ´3TICKĂ´REmECTIVEĂ´TAPEĂ´TOĂ´SHOES Ă´GLOVES Ă´COSTUMESĂ´ANDĂ´CANDYĂ´BAGS Ă´ sĂ´3TAYĂ´CLOSEĂ´TOĂ´YOURĂ´KIDSĂ´ATĂ´ALLĂ´TIMESĂ´ANDĂ´KEEPĂ´CLEARĂ´OFĂ´THEĂ´ROAD

Bottom left: The larch tree is a sure sign of autumn, with its soft needles turning a beautiful yellow.

www.newscanada.com

Bottom right: The roses still hang on throughout September, putting a burst of summer pink in with the fall earth tones. Above: Thanks to a warm autumn, there are late-season strawberries peeking out from amongst the browning grass in early October.

“I like the stories written by local folks, and the humourous tidbits throughout!� – Anita

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EasyCa re Beds Your Independent Living Specialists

42

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• Adjustable-height low bed sseries • CentreLine steering system ffor easy maneuvering • Toroidal steel frame 30 times stronger than angle iron improves air flow • Therapeutic grid surface imp • Four-section mattress support platform offers full range of comfort and positions

Open Monday to Friday 8am-5pm Saturdays 10am-4pm

EasyCa re Beds

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780-483-6232 1-800-232-9450 www.ecomedical.ca

job/career opportunities available

media kit 2012

Your Independent Living Specialists

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By Rebecca Dika

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ou don’t decide to move an 80-year-old hip-roof barn without a lot of thought and consideration. That’s what Lianne and Travis LaValley thought when they began to consider moving an old barn off the land that used to be Lianne’s grandmother’s home. The barn was in good shape, but its days were numbered as the land it sat on was slated for annexation by the City of Grande Prairie. The land hadn’t been in Lianne’s family in years, but the nostalgia and emotional connections were still very strong, she said. When Lianne learned about the barn’s fate, she and hubby Travis “hemmed and hawedâ€? for about a year before they decided to move it. The couple knew their four children would enjoy the barn as much as their great-grandmother had, said Lianne. In fact, it was a family project right from the get-go. All the kids and parents helped with the demolition at the original site, as well as restoring it to its former grandeur at its new home, says Lianne. First to go was an annex that had been built on to the original 20x26 barn by Lianne’s ancestors. It was in poor shape, and would have doubled the moving costs, so it was torn down. A large industrial bin was brought in, and in the end, some five tonnes of garbage was moved out. Though it hadn’t been used by animals in years, it was used for myriad other purposes. Said Lianne, “We found tiles displays, sand bags‌ you name it, it was there.â€? Some of the original barn board was salvaged. The barn was moved this past September about 40 kilometres down the road to the LaValley’s farm near Bezanson. Travis spent hours building the perfect foundation. Lianne says he wanted the barn’s new home to be as stable and enduring as the one made some 80 years before, she adds. For Lianne, the barn brings with it many memories of her grandmother, Mary Tissington. “Grandma used to tell us a lot of stories about spending time in the loft as a little girl. It’s very special to me, as she passed on about 13 years ago. With the barn here, I feel her prescence still.â€? The barn will be home to the warmblood horses the couple raise in partnership with Travis’s parents, Arne and Elaine LaValley. And of course, it is sure to be a central figure in the childhood of the Lavalleys’ four children: Alyssa, 13, Kayla, 11, Cole, 10 and Clay, 6. “A hip-roof barn, some kids and the country,â€? smiles Lianne. “It’s all good.â€?

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It’s a slow job moving a barn!

Clay LaValley helps with the barn moving.

Cole LaValley helps clear everything out of the barn.

TVtimes is distributed in the Edmonton Journal every Friday. It combines easy to read TV listings and advertising into a package that is a fixture in the home for a full week. TVtimes is read by all demographics.

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Friday, January 6, 2012 FjdiZ d[ i]Z lZZ`/ “A New Year’s resolution is something that goes in one year and out the other� ~ Author Unknown

FjdiZ d[ i]Z lZZ`/ “Half the lies they tell about me aren’t true.� - Yogi Berra

what our readers are saying “I enjoy the interesting stories and quite often try the recipes as they are always relevant to the growing season!� – Monica

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Friday, October 7, 2011 FjdiZ d[ i]Z lZZ`/ “Tis one thing to be tempted, another thing to fall� - William Shakespeare

“The articles in this publication are always informative.� – Betty

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special features by month

EDMONTON JOURNAL / edmontonjournal.com

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2012

Tomorrow’s technology in today’s vehicles / E2 edmontonjournal.com/cars

EDITOR: SHELLEY BINDON 780-429-5356; driving@edmontonjournal.com

EDMONTON JOURNAL / TUESDAY, FEBRUARY 29, 2012

Take home a Toyota Camry, on us / E4 Bidder up: Plenty of muscle up for auction / E5

C

2013 Acura ILX concept

2012 Buick Verano 2012 Chevrolet Spark

Auto Emporium grows to serve aftermarket demand / E8 2012 BMW 3-Series

EDMONTON JOURNAL / edmontonjournal.com

THURSDAY, FEBRUARY 23, 2012

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EDMONTON JOURNAL / edmontonjournal.com

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Oilers Rebuild 2.0

DESIGN the FUTURE

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MARCH 2012

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Rookie Ryan Nugent-Hopkins, left, and veteran Ryan Smyth at the first day of training camp for the Edmonton Oilers.

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media kit 2012

D1

CAN YOUTH AND EXPERIENCE LIFT EDMONTON OUT OF LAST PLACE?

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FEBRUARY 2012

THURSDAY, MARCH 1, 2012

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EDITOR: PAUL CASHMAN, 780-429-5372; sports@edmontonjournal.com EDMONTON JOURNAL / THURSDAY, OCTOBER 6, 2011

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CLASSES

Joey’s Place satisfies custom cravings / E6

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THURSDAY, APRIL 21, 2011

A N A D V E RT I S I N G F E AT U R E

Exploring Manitoba

E1

Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers. Readers tend to keep special features in the home for a longer period of time.


NEW HOMES EDITOR: JANET VLIEG, 780-429-5578; jvlieg@edmontonjournal.com

SECURITY / 2

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EDMONTON JOURNAL / edmontonjournal.com THURSDAY, APRIL 7, 2011

FENCES / 4

Trends and developments in the home building industry

FLOORING / 10

CFR

D

CANADIAN FINALS RODEO

■A spectator’s guide to rodeo action / D2 ■Four-footed champions / D11

EDMONTON JOURNAL / MONDAY, NOVEMBER 7, 2011

EDITOR: PAUL CASHMAN, 780-429-5372; sports@edmontonjournal.com

Cowboys go for gold

Edmonton pays big bucks to winners DWAYN E ERI CKSON

Sp e c ial t o Th e Jou rn al

The Canadian Finals Rodeo is the sport’s pot of gold at the end of the rainbow. It will pay out $1.37 million, an increase of $50,000 over last year. First in a round in each of the six major events has reached a CFR record $11,004 a night. Think about it. Devon Mezei, a bull rider from Stettler, spent all season working 38 rodeos to muster up $25,588 and end the regular season eighth in the Canadian standings. The 23-year-old, who has been on the rodeo trail for six years, covered 24 of 42 bulls and placed at 17 stops. It was a long, difficult season. But, the effort he put into it will all seem worthwhile on opening night of the CFR if he wins first. The payoff could rocket him to the top of the bull riding leaderboard, eighth to first in eight seconds. That’s how important the CFR has become to the livelihoods of the cowboys and barrel racers. It cost Mezei more than $7,000 just to cover entry fees this year. Throw in travelling expenses and he might have come out of the season clearing about half of what he earned, a tad more $12,000. He can win nearly that much every night here in Edmonton. It’s where the profits for the year mount every time a contestant nods his head. Although Mezei had his best year on the rodeo trail in 2009 when he ended the campaign with nearly $53,000, it is this year that will last longest in his memory bank. He, along with last year’s Canadian champion Jesse Torkelson and Canada’s career bull riding earnings leader Scott Schiffner, were selected to ride for the Duke and Duchess of Cambridge — Prince William and

Curtis Cassidy (left) and his brother Cody Cassidy practise for the Canadian Finals Rodeo steer wrestling and roping at their home near Donalda, Alberta.

the former Kate Middleton — in Calgary the night before the Stampede. While the Prince was pulling Torkelson’s rope, Kate was immediately behind the chute and standing a tad too close to the bull’s front end. Mezei politely helped her take a step back in case the outlaw threw his head or stuck a horn through the box and gave her a charley horse. “He was just making sure she was safe,� Schiffner explained. “He would have done it for anybody in an unfamiliar situation.�

edmontonjournal.com Go to edmontonjournal.com/ rodeo to watch a video of brothers Curtis and Cody Cassidy practising steer wrestling and roping for the Canadian Finals Rodeo. And check back during CFR for more videos, photos and stories. You’ll also find rodeo coverage on our Android and iPad apps, and our mobile website.

They all later met officially and talked about the dangers of rodeo. That memorable moment aside,

any one of 35 contestants among the 72 in the six major events have a shot at retaining or capturing the lead in the year-long standings on opening night of the CFR. If a cowboy or barrel racer swept all six rounds and the aggregate, he or she would take home $77,028. That’s more money than the entire CFR paid in the same building 30 years ago. The total purse in 1981 was $74,000. The payoff breakdown with last year’s figures in brackets: First: $11,004 ($10,790); second: $8,182 ($8,023); third: $5,361

($5,256); fourth: $2,539 ($2,490); fifth: $1,129 ($1,106). Fifth place money was added last year to put coin in more contestants’ pockets. The change met its goal. Only seven finalists were shut out compared with 14 the previous year. All contestants in the major events are guaranteed a minimum $2,000. The team ropers, whose event is labelled as a major optional, are still working toward parity, which will occur in 2014. See BIG BUCKS / D4

Bronc riding 101: broken bones, bruised brains and busted teeth CURTI S STOCK

Jou rn al St af f W rit e r

Dustin Thompson of Brooks make an aerial dismount from Fearless Warrior in the Calgary Stampede Saddle Bronc Championship.

Some things in life are probably better forgotten. Sunday afternoon, Nov. 13, 2005, Brooks’ saddle bronc rider Dustin Thompson can’t remember at all. He had the lead going into the final performance of that year’s Canadian Finals Rodeo. He had drawn Cool Alley, the rankest bronc of them all. “All I had to do was stay on her and I would have been the champion,� Thompson said of the four-time Canadian and two-time world champion bucking horse. But six seconds into the eight-second ride, Kesler’s Cool Alley threw Thompson over her head. The impact knocked Thompson out cold. A split second later, one of Cool Alley’s hind feet came crashing down on Thompson’s head. Thompson was lucky. He escaped with only a broken jaw. “I could have been killed. To be honest, one way she might have missed me, another way I might have been a statistic. I’ll call it even with a broken jaw. I was fairly lucky. “You always know at the back of your mind that there’s a chance you could be seriously injured. You just hope it doesn’t happen. “Some days are diamonds. Some

30

days are dust, I guess. You can go from champ to chump in a hurry.� Thompson, 30, doesn’t remember being wheeled out of the arena on a stretcher, blood gushing from inside his mouth. He doesn’t remember being rushed to hospital. He doesn’t remember any of it. His only recall of that day from what people have told him and the television replays he has watched several times. “Maybe some things happen for a

If you get the heebie jeebies thinking about a 635 kilogram animal kicking you in the face, imagine this. When he couldn’t get an appointment to have the wires taken off three days before Christmas, Thompson did it himself. “I got needle-nose pliers and a side cutter. I didn’t think it was going to hurt as much as it did, but I don’t mind saying that it hurt like a son of a bitch. “I didn’t realize just how many

Most professional athletes have insurance to help them out financially when they are hurt. We don’t, and neither do we have a signing bonus. If we don’t ride, we don’t make a cent. Dustin Thompson reason. By not remembering anything, I don’t have to remember losing. “All I know is that it was a very costly day.� Thompson was in hospital for a week and had to have his jaw wired shut for six weeks. “The blow broke the bottom plate of my teeth and folded over the back four teeth on the right side. Doctors put in a set of braces on the top and bottom, pulled my teeth back up and wired them to the bars.�

wires were in there. There were 20 in total: five on each side; top and bottom. “When I got the last one out, I was about to faint. “It was a long morning with my mom trying to break down the door to beat me up and stop me from doing it.� Two weeks later, Thompson was back on the rodeo trail. His first rodeo back he tied for second in Denver, Colo., in the three-head aggregate and won $11,085. It was the

most he had ever won at a regularseason rodeo. That was the worst injury Thompson has had in rodeo, too. But it was hardly the first one. He broke his right leg in Longdale, Nev., when a bronc reared out of the chute and fell on top of him. It snapped his tibia, which tore through his flesh. When his boot and jeans were cut off, Thompson said, “there was blood all over the place.� He’s had three surgeries on his left knee: once in 2003, another time two days after the 2006 Canadian Finals he competed in, and once more last December. Out for three and a half months after the first two knee surgeries – “If you ain’t rodeoing you ain’t making money� — Thompson was out of action for nearly seven months this latest time. “Most professional athletes have insurance to help them out financially when they are hurt. We don’t, and neither do we have a signing bonus. If we don’t ride, we don’t make a cent. “I really don’t think God built our knees for rodeo, at least He didn’t build mine for riding broncs. I had worn out all the cartilage. It was down to bone on bone.�

special features by month

january

TODAY

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media kit 2012

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marketing

Anna Posteraro Marketing and promotions specialist.

Event-planner extraordinaire. Serious case of Buble-itis.

The Edmonton Journal is dedicated to strengthening our community and fostering our city’s strong sense of pride.

marketing The Journal’s Marketing department manages promotions and sponsorships, community relations, and corporate advertising. Promotions are used to support circulation, readership and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs. Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmonton’s summer festivals, Raise-a-Reader, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement.

46

media kit 2012


• Alberta Ballet • Arden Theatre • Art Gallery of Alberta • A Taste of Edmonton Festival • Best of Broadway

• Canadian Birkebeiner Ski Festival • Citadel Theatre • Edmonton’s Capital EX • Edmonton’s Food Bank • Edmonton Folk Music Festival

sponsored

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• Edmonton Heritage Festival • Edmonton Home & Garden Show • Edmonton International Fringe Festival • Edmonton International Street Performers Festival

• Edmonton Motorshow • Edmonton Opera • Edmonton Symphony Orchestra • Edmonton Triathlon • Excellence in Teaching

• Festival of Trees • Litfest • Pets in the Park • Telus World of Science • The Works Art & Design Festival

Looking for a more valuable branding opportunity? The Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labeled with your corporate brand and delivered to your target audience, providing a world of insight and a reminder of who brought it to them, right on the front page.

Sponsored Newspapers can be delivered in the following ways: 1. Delivery to households in targeted FSAs – more powerful than direct mail at a much lower investment 2. Special Events such as grand openings, festivals and sporting events 3. Distribution in high pedestrian traffic locations such as transit centres and downtown 4. Distribution at your business so you can offer your customers a complimentary copy every day

Your message can be customized with: 1. Full color stickers or post-it-notes affixed to the front of the newspaper to grab attention. An eye-catching way to promote a new product, distribute a coupon, or advertise a special event. 2. Four-page full colour wrap – the wrap will convey your message to readers. A high impact tool to promote your company. To customize the Sponsored Newspaper Program, contact your Advertising Sales Representative or the Edmonton Journal’s Reader Sales Department.

sponsored programs and events

each year, the Edmonton Journal participates in more than 200 community events including:

raise-a-reader

The Raise-a-Reader campaign is an award-winning national fundraising initiative. It is a unique philanthropic program that increases awareness and raises money and other resources in support of family literacy programs throughout Canada. Since its inception in 2002, the national campaign has raised more than $15 million for literacy programs across Canada. It has grown into a year- round initiative, with various local and national fundraising components occurring throughout the year, culminating with Raise-a-Reader Day. 100% of all donations stay in the community in which they were raised.

media kit 2012

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sponsored programs and events

canspell Canspell is part of Postmedia’s commitment to creating a more literate society. Postmedia Canspell celebrates the power of words and the joy of learning. The Edmonton Journal is proud to be part of a program that celebrates and rewards the outstanding achievements of Canadian students in the study of language arts. Canspell is a great literacy initiative and a truly positive experience for all those involved. The Postmedia Canspell National Spelling Bee program features local bees in 21 cities across Canada, including Edmonton. The local event determines Northern Alberta’s representative at the Canspell National Final.

news in education (NIE) Each year, more than 300 schools across northern Alberta participate in our News in Education program, a key initiative of our Reader Sales Department. Teachers use the Edmonton Journal, be it the print or digital version, to teach all manner of subjects and grade levels. The newspaper, therefore, becomes a living textbook, teaching students about events happening both locally and globally. Currently, we offer 10 different resource guides to teachers to aid them in teaching newspaper-based curriculum. During special events like elections or Olympic competitions, we develop special resource guides for these events to help teachers use the newspaper to follow these events in their classrooms more closely and educate simultaneously.

NEWSINEDUCATION

christmas bureau radiothon The Edmonton Journal is a dedicated supporter of the Christmas Bureau. Founded in 1940, the Christmas bureau provides festive food hampers to over 70,000 Edmontonians and we are proud of our ongoing involvement in this most meaningful campaign. Every year our Atrium plays host to the 12 hour Radiothon when the general public is invited to join in and help raise funds in a festive environment. The Edmonton Journal is committed to our community and continues to support many initiatives that benefit Edmontonians.

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media kit 2012

the cappies The Journal brought the Cappies, the Critics and Awards Program for High School Theatre, to Edmonton in 2007. The Cappies program, originally established in Washington D.C. in 1999, involves high school students throughout North America. By 2011-2012, the Edmonton region chapter, governed by a nonprofit society, had registered 25 schools from Edmonton, Sherwood Park, St. Albert, Stony Plain and Spruce Grove. High school students are trained as critics, attend shows at other schools and write reviews, some of which are then published in The Journal’s Arts & Life section and on edmontonjournal.com. At the end of the school year, the student critics vote for awards for acting and stagecraft which are presented at a formal Cappies Gala at the Citadel Theatre. Participating critics are also eligible for awards and in past years top critics have had an opportunity to spend a week in The Journal newsroom, getting an inside peek at the daily tasks of reporters, photographers and editors and trying their hand at some critical writing of their own. In the 2011-2012 school year, nearly 200 critics will write Cappies reviews. During the gala, performers and backstage workers are recognized with nominations for Cappies awards. Teachers and directors from all the schools volunteer their time to make the program a rich learning experience for the students. And Journal marketing staff and newsroom editors helped to organize events and train teachers and critics.

edmonton journal indoor games Now in its 34rd year, this community track and field event allows children grades 3-12 the opportunity to experience the thrill of competition against themselves, and each other. Track events for girls and boys include 200m and 800m individual events, as well as 8x200m relay events. Mixed relay events are offered for small elementary and junior high schools. Long jump competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts over 6000 school aged athletes on an annual basis and is an event that is truly family-friendly fun.


pre-prints

specialty products

Rebecca Landry Pre-Print distribution coordinator Motorcycle mama. Enjoys travelling. Loves that her job is different every day.

media kit 2012

pre-prints and specialty products

and

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pre-prints and specialty products

pre-prints Our service is an efficient and economical solution for delivering pre-prints to urban and rural consumers throughout northern Alberta. We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically.

Let us put our effective targeting capabilities to work for your business. • Deliver your pre-prints with the newspaper. • Offer custom delivery options to reach non-subscribers in homes and apartments. • Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs. • Accommodate your campaign strategy and target your customers.

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BELLY BAND

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In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow you to tease readers with something unique and unexpected. The Edmonton Journal’s specialty advertising products include poly bags, belly bands, Post-It notes and tag-a-longs.

ad direct

TAG-A-LONG

AdDirect is a custom designed advertising flyer. Consider the benefits of having just one contact for creative design, production, printing and distribution of your flyer. AdDirect is an effective advertising tool for all types & sizes of business. 1. Choose two-colour or full colour printing. 2. Select the geographic delivery area: • You can target as few as 10,000 customers or reach the entire metro Edmonton market. • You can select distribution within the newspaper to subscribers and/or EMC* delivery. • Your advertising sales representative works with you to target your customers through the use of geographic and/or demographic information. *Extended market coverage

50

media kit 2012

POST-IT


T8R

URBAN CORE INDUSTRIAL & RURAL CORE T5Y

Lancaster Park

T8L

Evergreen Trailer Park

T6V

T5M

170 ST

66 ST

34 ST

T6S

T5W Sherwood Park T8H

111 AVE

T5H

T5N

T6A

T5J

98 AVE

100 AVE

T5K

ARGYIL ROAD

T6H

T6E

T8A

T6P Maple Ridge Trailer Park

HWY 14

109 NW

62 AVE

T6B

76 AVE

34 ST

T6G

T5R

Sherwood Park

T6C

75 ST

T5T 79 AVE

T5B

97 ST

100 AVE

T5P

149 ST

Westview Village

Stony Plain T7Z

T5G

137 AVE

T5A

YELLOWHEAD

127 AVE

118 AVE

T5S

231 ST

Spruce Grove T7X

T5C

T5E

92 ST

118 AVE

121 ST

T5L

T5V

109 ST

Your flyer can be distributed on Wednesday, Thursday, Friday or Saturday with the Edmonton Journal to all subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont, Devon, Morinville and Leduc. You also have the choice of selecting specific FSA’s.

50 ST

113A ST

153 AVE

137 AVE

82 ST

newspaper subscribers

T5Z

97 ST

T5X

127 ST

St. Albert T8N

31 AVE

T6M

T6J

T6K

215 ST

T6N

T6T T6L

91 ST

T6R

34 ST

s above, plus you can have your flyer distributed by FSA to nonA subscriber homes and/or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and Friday in Fort Saskatchewan, Spruce Grove and Stony Plain. Apartment distribution is on Friday. Distribution in Beaumont, Devon, Morinville and Leduc is managed through our Country Asides weekly product on Fridays.

Quadrant Ave.

MERIDIAN ST

WHITEMUD FREEWAY

QUADRANT AVE

9 AVE 101 ST

newspaper subscribers and non-subscriber homes and apartments

86 AVE

Fort Saskatchewan

142 ST

two delivery options:

Morinville

urban core insert distribution

GEA urban core

Greater Edmonton Area

T6W

T6X

41 AVE SW

GEA (Greater Edmonton Area) – Urban Core distribution by FSA* Rural distribution by zone Our distribution options have been designed to avoid duplication, maximizing your ROI.** * Forward Sortation Area (FSA) - first three digits of a postal code ** Return on Investment (ROI)

Beaumont

T4X Devon

T9G

Forward Sortation Area (FSA) – first three digits of a postal code Shaded areas represent rural or industrial areas.

Leduc T9E

media kit 2012

51


rural core & beyond core insert distribution

GEA rural core two delivery options:

our flyer can be distributed on Thursday or Friday with the Y Edmonton Journal to all subscribers within an approximate one hour commuting radius of the City.

beyond rural core one delivery option:

newspaper subscribers our flyer can be distributed to Edmonton Journal Y subscribers beyond the core zones.

NE NW

Spruce Grove

Sherwood Park

City of Edmonton

Devon

E T4X

S

Beaumont

T9E

Leduc

52

Athabasca (T9S)

media kit 2012

beyond rural core

Whitecourt (T7S) Barrhead (T7N)

Friday

Mayerthorpe Edson (T7E) Hinton (T7V)

Jasper

Westlock Smoky Lake (T7P) Redwater Morinville

St. Albert Spruce Grove Stony Plain

Drayton Valley (T7A)

Lac La Biche Cold Lake (T9M) Bonnyville (T9N)

Fort Saskatchewan

Edmonton

St. Paul Elk Point Two Hills

Sherwood Vegreville Vermillion (T9X) Park Lloydminster (T9C) Beaumont Tofield (T9V) Viking Camrose (T4V) Wetaskiwin (T9A) Bashaw Wainwright Rimbey Sedgewick (T9W) Ponoka (T4J) Devon Leduc

Rocky Mtn. House Eckville (T4T) Sylvan Lake

Lacombe

Stettler

Red Deer

Your flyer can be inserted into the Country Asides weekly editorial product and mailed to homes within an hour and a half commuting radius of the City. This product is delivered by Canada Post on Friday (with a three day delivery window). You can choose your coverage from various zones.

St. Albert Parkland Village

Stony Plain

greater edmonton area rural core

country asides weekly

Fort Saskatchewan Morinville

W

Wednesday to Saturday

Thursday and Friday

newspaper subscribers

To Mayerthorpe, Whitecourt

Greater edmonton area urban core

T4X................................ Beaumont T9E................................. Leduc NE ZONE.................. NE of Edmonton surrounding Fort Saskatchewan EAST ZONE............ East of Edmonton surrounding Sherwood Park SOUTH ZONE....... South of Edmonton including Devon and surrounding Leduc & Beaumont WEST ZONE.......... West of Edmonton surrounding Spruce Grove & Stony Plain NW ZONE................ NW of Edmonton including Morinville


f lyercity

Local shoppers no longer have to wait for their favourite flyers and inserts to arrive in their newspaper or mailbox. FlyerCity is the next generation digital flyer platform, and is a new and powerful way for online users to engage with a store’s brand and content. Users are driven to FlyerCity through widgets placed on most edmontonjournal.com pages, which scrolls through all available flyers. Once clicked, they’re taken to a dynamic and engaging showcase of local flyers. This is a great tool for large and small businesses alike.

The FlyerCity program provides advertisers with: • Another way to reach users that is new and exciting, while leveraging the strength of the Edmonton Journal brand • A digitized flyer that can also run on their site or Facebook • A mobile-optimized user experience • Standardized reporting to assess the performance of the flyer, which includes the items most viewed/clicked • Performance-based results. You set a monthly budget and will be billed on actual performance (in terms of unique engaged users)

Jessica Benoit Inserts coordinator

New mom. Displaced Newfoundlander. Calls mosquitos “nippers”.

media kit 2012

53


caring for our environment

caring for our

environment It’s our goal to do business in a way that ref lects our love of Edmonton and Alberta. The Edmonton Journal believes in using no more than we need and respecting those around us. We leave as small a footprint as we can with innovative policies at our printing plant, where we recycle waste streams from production and maintenance functions. • Newsprint waste is shredded, baled and sold to firms that recycle waste into cellulose insulation and paper products. • Aluminum printing plates and metal scrap are collected and sold to local metal recycling firms. • Lubricants, solvents and cleaning wipes are recycled. • Pallets are returned to printers, with old or damaged pallets provided to a local pallet refurbisher.

Locke Boros

Operations manager Golf addict. Handyman. Outdoorsman and environmentalist.

Coung Phan

Print plant millwright

54

media kit 2012


Advertising manager

Sports memorabilia collector. Eric Clapton wannabe. Over-caffeinated.

2012 planning calendar

Scott Northfield

planning

calendar media kit 2012

55


twothousandtwelve

january 2012

sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

11.9%

1.8%

6.3%

9.9%

10

11

12

New Year’s Day Observed

New Year’s Day

(Statutory)

8

9

Minor Hockey Week

Orthodox Christmas

13

14

Jan 13-22

Ice on Whyte

15

16

22 Edmonton Bridal Fantasy

23

1.4%

0.8%

17

18

Jan 12-22

Year of Dragon

6.3%

9.9%

24

25

26

27

0.8%

31

Multi-market sales rep

Busy mom. Loves working with her team. Always smiling.

Coming in

february...

5.1%

Orthodox New Year

20

1.8%

Renovation Show Jan 27-29

21 Edmonton Pet Expo Jan 21-22

28

6.9% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

11.9%

Sindy Radtke-Weber

16.8%

2.0%

1.4%

30

Jan. 13-15

19

Chinese New Year

29

56

5.1%

Edmonton Motorcycle Show

journal hockey

These special tabloid reports will offer readers in-depth coverage of Edmonton’s top hockey stories, from teams at all levels. Up-to-theminute hockey news also available on edmontonjournal.com.


twothousandtwelve sunday

monday

tuesday

february2012 wednesday

thursday

friday

saturday

1

2

3

4

6.4%

10%

9

10

10.4%

5

6

7

Groundhog Day

8 Annual RV Expo & Sale

1.4%

12

13

14 St. Valentine’s Day

19

20

2.0%

0.8%

Buddhist Nirvana Day National Flag of Canada Day

15

Feb. 9 - 12

5.2%

16

Canadian Birkebeiner Ski Festival Feb. 10-11

Winefest

11

8.4%

17

18

Feb. 17-18

Silver Skate Festival Feb. 17-20

10.4%

6.4%

10%

21

22

23

24

1.4%

0.8%

5.2%

8.4%

25

Downtown Family Festival Alberta Gift Show Feb. 19-22

Family Day (Statutory)

26

27

28 2.0%

Coming in

march...

APEGGA

%

10.4%

A special newspaper section celebrating National Science and Engineering month in March

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Nick Lees

Columnist

Wine connoisseur. Philanthropist. The original Most Interesting Man in the World.

57


twothousandtwelve sunday

monday

tuesday

march 2012

wednesday

thursday

friday

saturday

1

2

3

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Edmonton Motor Show Mar 1-4

4

5

6

7

Trends the Apparel Show

13.1%

8

Mar 8 – 12

11 Daylight Savings Time Begins

18

25

12 Commonwealth Day

19

26

1.2%

0.7%

13

14

1.8%

1.6%

20

21

1.2%

0.7%

27

28

1.8%

Drew Forward

Consumer data analyst Soccer player. Gamer. Chaos wrangler.

58

Coming in

april...

1.6%

International Women’s Day

Edmonton Boat & Sportsmen’s Show Mar 15 – 18

Edmonton Home & Garden Show

Mar 22 – 25

Farm & Ranch Show

Mar 29-31

Downtown Dining Week

March 2 – 11

8.8%

9

10

Mom, Pop & Tots Fair

4.6%

Mar 9 – 10

7.4%

15

16

13.1%

8.8%

22

23

4.6%

7.4%

29

30

5.6%

16.3%

edge: guide to education

17 St. Patrick’s Day

Using stories and photos, we examine all manner of educationrelated content in features throughout the year. April’s edge edition is Camps and Classes.

24


april 2012

twothousandtwelve sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

13

14

Good Friday

April Fool’s Day

8.8%

1.4%

0.8%

13.9%

9

10

11

12

8 Easter Sunday

Easter Monday

15 National Volunteer Week

16 Edmonton Kiwanis Music Festival

Apr 15 – 21

Apr 16 – May 4

22

Administrative Professionals week

23

2.0%

1.8%

6.5%

17

18

19

(Statutory)

Edmonton Log & Cottage Show Apr 13–15

19%

20

1.4%

0.8%

5.3%

8.6%

24

25

26

27

1.8%

6.5%

10.2%

21 Edmonton Woman’s Show Apr 21-22

28

Administrative Professionals Day

Apr 22 – 28

Earth Day Canada

2.0%

29

30

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

8.8%

Coming in

may...

recreation lifestyle is your complete guide to outdoor recreation. Publishing 5 times in 2012, this is a perfect opportunity to target a growing market.

Bev Gardner

Executive assistant to the Publisher and the Editor-in-chief Control freak. Golfer. Has a funny hat for every occasion.

59


twothousandtwelve sunday

monday

6

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

9.5%

0.8%

4.9%

8.0%

8

9

10

11

1.9%

1.7%

6.1%

9.5%

15

16

17

18

9.5%

0.8%

4.9%

8.0%

22

23

24

7

13

14

20

may 2012

21

12

19

25

26

St. Albert Kinsmen Rainmaker Rodeo & Exhibition May 25 – 27

Victoria Day (Statutory)

27

1.9%

28

29 International Children’s Festival

May 29–June 2

Kelly Baldock

Recruitment sales rep Blind rights advocate. Everybody’s mom. Stubborn but funny.

60

1.3%

Coming in

june...

Dream Speakers International Festival

May 30–June 2

1.7%

6.1%

30

31

0.8%

13.1%

Corporate Challenge

May 25 – June 9

9.5% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Target rural readers with country asides, an effective and affordable advertising medium. Published weekly, it has earned a reputation as an entertaining publication with a fiercely loyal audience.


twothousandtwelve sunday

monday

tuesday

wednesday

june 2012 thursday

friday

saturday

1

2

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

3

16.2%

4

5

6

World Environment Day

World Environment Week June 3–9

10

17

11

18

Father’s Day

24

25

Freewill Shakespeare Festival

7

8

9

NextFest 2012 June 7–17

1.9%

1.7%

6.1%

9.5%

12

13

14

15

1.3%

0.8%

5.0%

16.2%

19

20

21

1.9%

1.7%

26 1.3%

National Aboriginal Day

22

Edmonton International Jazz Festival

16

23

June 22–July 1

6.1%

9.5%

27

28

29

0.8%

5.0%

14.9%

30

June 26–July 22

Coming in

july...

edmonton indy

This is an excellent opportunity to reach racing fans, out of town visitors, and everyone looking for what is happening around Edmonton during the Edmonton Indy.

Arlene Lauer-Krueger National sales rep

Perfect party hostess. Black belt. Loves creative campaign strategizing.

61


twothousandtwelve

july 2012

sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

Silly Summer Parade Canada Day

8

15

Edmonton International Street Performers Festival

Canada Day Observed (Statutory)

9

16

July 6 – 15

11.9%

1.8%

6.3%

10

11

12

13

1.4%

0.8%

5.1%

16.8%

17

18

19

Edmonton Indy July 20 – 22

9.9%

14

20

21

A Taste of Edmonton Capital Ex Festival July 20 – 29

22

29

23

30

2.0%

1.8%

6.3%

9.9%

24

25

26

27

1.4%

0.8%

5.1%

8.3%

31

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

10.5%

Taryn Melnyk

Partnerships and projects coordinator Multi-tasking pro. Oilers fan. Dreams of being near the ocean.

62

Coming in

august...

28

edmonton journal golf pages

Every Monday from April through September, the Edmonton Journal’s Golf pages are packed with golf news and information for the casual player and the golf fanatic. With extra coverage on all five major golf tournaments during the season, a special feature will appear on the first day of the tournament.


twothousandtwelve sunday

monday

tuesday

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

august 2012

wednesday

thursday

friday

saturday

1

2

3

4 Edmonton Heritage Festival

5

6

5.5%

8.6%

8

9

10

4.5%

7.3%

16

17

13

1.2%

0.7%

14

15

Aug 9–12

11

20

1.7%

9.0%

21

22

Aug 16–26

18

Edmonton Dragon Boat Festival

Fringe Theatre Festival

19

Aug 4-6

Edmonton Folk Music Festival

Civic Holiday

12

7

9%

5.5%

Aug 17–19

23

8.6%

24

25

Edmonton Labatt Blues Festival

26

27

1.2%

0.7%

4.5%

28

29

30

1.7%

Coming in

september...

travel & loyalty

1.6%

5.5%

Aug 24–26

7.3%

31 Symphony Under the Sky

Aug 31–Sept 3

In this special supplement, the Journal puts the spotlight on interesting and “hot” travel destinations for 2012 and the latest in travel loyalty options and how, as a consumer, to maximize rewards.

15.9%

Wayne Zacharko

Multi-market sales rep

Fundraiser extraordinaire. Participant in the world’s longest soccer game.

63


twothousandtwelve sunday

monday

september 2012 tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

2

3

4

5

6

7

10.4%

0.8%

5.3%

8.6%

11

12

13

14

2.0%

1.8%

6.5%

19.0%

18

19

20

8

Labour Day

(Statutory)

9

10

Grandparent’s Day

16

17

Edmonton International Film Festival

21

15

22

Sept 21 – 29

23 30 Kim Clayton National sales rep

Humane Society volunteer. Keeps calm and carries on.

64

1.4%

0.8%

5.3%

8.6%

25

26

27

28

2.0%

1.8%

6.5%

19.0%

24

Coming in

october...

off-site meeting & event planner magazine

Off-Site is a glossy magazine designed to provide Alberta companies with information on planning meetings, conferences and other business, events or activities.

29


twothousandtwelve sunday

7

october2012

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

World Teachers Day

8.6%

1.4%

0.8%

5.2%

8

9

10

11

12

2.0%

1.8%

6.4%

10.0%

17

18

19

0.8%

5.2%

8.4%

24

25

26

Thanksgiving Day

8.4%

13

Fire Prevention Week

(Statutory)

Oct 9-15

14

15

16

20

Edmonton Comedy Festival

21

8.6%

1.4%

22

23

Oct 17 – 24

United Nations Day

28

29

Coming in

november...

Edmonton Ski & Snowboard Show

2.0%

1.8%

30

31

1.4%

Halloween

canadian finals rodeo

27

6.4%

9.4%

The CFR is a world-class rodeo event that consistently sets new attendance records while attracting the best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton.

10.0%

Oct 27–28

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Mark Suits

Assistant digital editor

Beer blogger. Mario Kart pro. Loves the Habs.

65


twothousandtwelve sunday

monday

november 2012

tuesday

wednesday

thursday

1

friday

saturday

2

3

Farm Fair International Nov 2–11

Rocky Mountain Wine & Food Festival

12.6%

4

5

6

Daylight Savings Time Ends

Nov 2-3

7.7%

7

8

9

1.6%

5.8%

9.1%

13

14

15

16

1.3%

0.7%

12.6%

7.7%

20

21

22

23

1.8%

1.6%

5.8%

9.1%

27

28

29

30

4.7%

13.9%

10

CFR

1.8%

11

12

Remembrance Day

18

19

Nov 7–11

17

24

Canada’s National Child Day

25

26

Festival of Trees

1.3%

Gina Hoffer Consumer sales coordinator

Hockey nut. Horse nut. Funny nut.

66

Coming in

december...

0.7%

Nov 29 – Dec 2

christmas gift guides

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

The Journal’s Christmas Gift Guides aim to make holiday shopping as easy as possible. As people are searching for the best gift, ensure that you are advertising in this season’s best resource for holiday ideas.


twothousandtwelve sunday

monday

december 2012

tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

World AIDS Day

3 International Day of Disabled Persons

4

5

6

10.4%

2.0%

1.8%

6.4%

10.0%

10

11

12

13

14

1.4%

0.8%

5.2%

17.1%

18

19

20

21

2.0%

1.8%

6.4%

10.0%

25

26

27

28

2.2%

5.2%

8.4%

9

16

17

23

24

Christmas Eve New

30

31 Year’s Eve

Christmas (Statutory)

Boxing Day

(Statutory)

Whatever you have planned for 2013, the Journal will be your top resource for targeting customers and building your business.

Happy New Year!

2

7

8

15

22

29

John Connolly Publisher

67


advertising budget planner

Monthly Plan & Results

january

february

march

april

may

june

Total Budget Contract Line Rate Total Linage Budget Colour Budget Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Sales $ Ad Budget $ Number of Ads Number of Lines

comments

tips: 68

With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers. People won’t buy from you until they trust you.

media kit 2012

Planned 2012


july

august

september

october

november

december

Actual 2011

Actual 2011

Total Budget Contract Line Rate Total Linage Budget Colour Budget Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Planned 2012

Sales $ Ad Budget $

Planned 2012

advertising budget planner

Monthly Plan & Results

Number of Ads Number of Lines

comments

tips:

That trust and confidence takes time to build. To be successful with newspaper advertising, you need persistence, patience and a budget to keep your newspaper advertising running.

media kit 2012

69


contact us

Publisher: John Connolly Editor-in-Chief: Lucinda Chodan

advertising switchboard 780.429.5400 display advertising Phone.................... 780-429-5400 Fax.............................780-498-5602 Monday – Friday 8:30 a.m. – 5 p.m.

insert distribution The Edmonton Journal provides total market and zoned distribution for inserts and product samples in Edmonton and area. Contact your Edmonton Journal sales representative for more information.

Mail: City Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6

classif ied advertising

opinion & commentary

Classifieds Monday – Friday 9 a.m. – 5 p.m. / Closed Saturday, Sunday and Holidays Obituary Desk Monday – Friday 9 a.m. – 5:30 p.m. / Saturday 10 a.m. – 4:30 p.m. Sunday 12 noon – 4:30 p.m. / Closed Holidays

Mail.. Edmonton Journal classified P.O. Box 2421 / Edmonton, AB T5J 2S6 In Person.10006 – 101 Street, Edmonton Monday – Friday 9 a.m. – 5 p.m. / Closed Saturdays, Sundays and Holidays

e-mail.classads@edmontonjournal.com

Print plant labourer

If you have a question, suggestion or comment about our editorial pages, we invite you to write letters to the editor. A maximum of 275 words is preferred. Letters must carry a first name or two initials with surname, and an address and daytime telephone number. All letters subject to editing.

Mail.Letters Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6 Fax: 780-498-5677 e-mail.. letters@edmontonjournal.com

to get delivery of the Edmonton Journal

other departments

To inquire about service, rates or payment options.

Billing inquiries/Credit: 780-429-5119 Marketing: 780-429-5323 Newspapers in Education.: 780-429-5175

Phone: 780-498-5500 or 1-800-249-4695 Fax: 780-498-5793 Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon

70

We welcome news tips and story suggestions by mail, fax, e-mail or phone. Although we can’t promise to follow through on every suggestion, we will give each one consideration.

Phone: 780-429-5386 Fax: 780-429-5500 e-mail: city@edmontonjournal.com

Phone: 780-428-1234 Fax: 780-429-5308

Steven Burnette

to reach our newsroom

media kit 2012


2013 calendar january 2013 sun

6

mon

7

tues

wed

1

2

8

9

thurs

fri

sat

3

4

5

10

11

12

february 2013 sun

3

mon

4

tues

5

wed

6

thurs

fri

sat

1

2

7

8

9

march 2013 sun

3

mon

tues

4

5

wed

6

thurs

fri

sat

1

2

7

8

9

13

14

15

16

17

18

19

10

11

12

13

14

15

16

10

11

12

13

14

15

16

20

21

22

23

24

25

26

17

18

19

20

21

22

23

17

18

19

20

21

22

23

24

25

26

27

28

29

30

sun

mon

tues

wed

thurs

2

3

4

5

27

28

29

30

31

sun

mon

tues

wed

thurs

1

2

3

8

9

10

24

25

26

27

28

sun

mon

tues

wed

thurs

april 2013

7

fri

sat

4

5

6

11

12

13

31

may 2013

5

6

7

fri

sat

1

2

3

4

8

9

10

11

june 2013 fri

sat

1 6

7

8

14

15

16

17

18

19

20

12

13

14

15

16

17

18

9

10

11

12

13

14

15

21

22

23

24

25

26

27

19

20

21

22

23

24

25

16

17

18

19

20

21

22

23

24

25

26

27

28

29

28

29

30

sun

mon

tues

wed

1

2

3

8

9

10

26

27

28

29

30

sun

mon

tues

wed

thurs

july 2013

7

thurs

fri

sat

4

5

6

11

12

13

31

30

august 2013

4

5

6

7

september 2013

fri

sat

sun

mon

tues

wed

1

2

3

1

2

3

4

8

9

10

8

9

10

11

thurs

fri

sat

5

6

7

12

13

14

14

15

16

17

18

19

20

11

12

13

14

15

16

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27

18

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22

23

24

25

26

27

28

28

29

30

25

26

27

28

29

30

31

29

30

sun

mon

tues

wed

sun

mon

tues

wed

1

2

8

9

october 2013

6

7

thurs

fri

sat

3

4

5

10

11

12

november 2013

3

4

5

6

thurs

december 2013

fri

sat

sun

mon

tues

wed

1

2

1

2

3

4

thurs

5

6

fri

sat

7

7

8

9

8

9

10

11

12

13

14

13

14

15

16

17

18

19

10

11

12

13

14

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Classified advertising specialist

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26

17

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20

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28

Active community volunteer. Artist. Loves going that extra mile.

27

28

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31

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31

Debra Lockett

Designed by: Jun W. Lee

important dates Jan 1 Feb 13 Feb 14 Feb 18 Mar 10 Mar 17 Mar 29 Mar 31 May 12 May 20 Jun 16 Jul 1 Aug 5 Sep 2 Oct 14 Oct 31 Nov 3 Nov 11 Dec 25 Dec 26

New Year’s Day* (Stat. holiday) Ash Wednesday Valentine’s Day Family Day (Stat. holiday) Daylight Saving Time starts St. Patrick’s Day Good Friday (Stat. holiday) Easter Sunday Mother’s Day Victoria Day (Stat. holiday) Father’s Day Canada Day (Stat. holiday) Civic Holiday (Stat. holiday) Labour Day (Stat. holiday) Thanksgiving Day (Stat. holiday) Halloween Daylight Saving Time ends Remembrance Day Christmas* (Stat. holiday) Boxing Day (Stat. holiday)

* Non-publishing days

other special days Jan 7 Jan 14 Jan 27 Feb 2 Feb 10 Mar 20 Mar 24 Mar 26 Apr 1 Apr 1 June 21 July 10 Sep 4-6 Sep 22 Sep 14 Nov 28 - Dec 5 Dec 21

Ukrainian Christmas Ukrainian New Year’s International Holocaust Remembrance Day Groundhog Day Chinese New Year Spring Equinox Palm Sunday Passover Easter Monday April Fool’s Day Summer Solstice First of Ramadan Rosh Hashanah Fall Equinox Yom Kippur Hanukkah Winter Solstice

Compiled By: Kathleen Samida

Staff photography by: Bruce Edwards I Rick MacWilliam I Shaughn Butts I Larry Wong

Some photos courtesy of www.edmonton.com


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