REFLECTION ON PRACTICE Editorial Type
DANA BERGER
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RESEARCH
I began my research by visitng World News in Clayton. I gathered visual inspiration from magazines. I was drawn to type with bold gestues and sharp photographic images generated through cropping and color treatment. I looked at a variety of body text weights and text box widths.
Reflection On Practice: Setting The Stage
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Monserrat Monserrat
What would happen if she divorced her sweet, seless stay-at-home dad of a husband? Georgia
What would happen if she divorced her sweet, seless stay-at-home dad of a husband?
NEUTRAFACE SLAB TEXT What would happen if she divorced her sweet, selfless stay-at-home dad of a husband?
GIBSON gibson gibson gibson
ANTON
WORD AND IMAGE INSPIRATION
ANTON
I then created type specimens with several sans and serif fonts. Once I settled on a 9.5 point size and 13.5 pt leading in Gibson Regular, I created new specimens with a variety of text box widths. A width of 3.5 allowed for a two column grid.
Reflection On Practice: Monogram
I research constructivist design for type & image relationships. I was inspired by bold and dynamic arrangmenet of type that correspond to the orientation and content of the imagery.
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WHO DO YOU THINK YOU ARE?
GOING FLAT
BLACK DANDIES
Once I selected the article, “Going Flat” After Breast Cancer and an article on Black Dandy culture, I researched imagery. I gathered most from the NYTimes Lens Blog (a photojournlaism blog).
Reflection On Practice: Monogram
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DISCOVERY
I explored reltationships between imagery and type through thumbnails. Full bleed images became mundance and predicatable, so I explored way of cropping and layering. I introduced velum to add a secondary layer of meaning to the imagery and reflect a sense of “revealing of identity.�
Reflection On Practice: Monogram
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I refined the pacing of the book and introduced color for the third article.
Reflection On Practice: Monogram
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REFINEMENT
I rerannged the ordering of pages and refined my use of velum to only three pages: only where it was necessary.
Reflection On Practice: Monogram
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I thumbnailed different arrangements of pages in order to create a cohesive and dynamic relationship between the type and image.
Reflection On Practice: Monogram
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For the title I choose an image from the Black Dandy article that speaks to the overall theme of my book: a bold statement of unconventional identity, with a focus on gender.
Reflection On Practice: Monogram
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Reflection On Practice: Monogram
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CRITICISM
I recieved feeback that my use of vellum was well thought out and not overdone. The images and type have a strong conceptual relationship; however, some spreads achieve this more successfully than others. In addition, while a perfect bind worked well for the format and vellum additions, I needed to be more considerate of spreads that bleed and have parts lost in the gutter.
Reflection On Practice: Monogram
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Reflection On Practice: Monogram