Home Décor Store HŌM Opens in Remodeled Historic Site

BY BREEANA GREENBERG

Envisioning a shopping space where customers could feel at home, Danielle Desimone celebrated the grand opening of her home décor and interior store H M in late April—a process that was 10 years in the making.

With more than 20 years of retail experience, Desimone explained that she learned about what made each company successful, taking a piece from each of her experiences and melding it together when she created H M.

“It’s a home and interior store, but it’s laid out like a traditional home, so it has a full kitchen, dining room, living room, bedroom and bathroom,” Desimone explained. “All shoppable areas of the home, so whether you need towels for your kitchen, snacks for entertaining, a gift, sheets for your bed or skincare products, perfume, anything from any room of your house, is shoppable.”

H M celebrated its grand opening on Del Prado Avenue during the bi-annual REDO Vintage and Maker’s Market on Sunday, April 30.

“I was so overwhelmed with the turnout,” Desimone said. “I was overwhelmed with gratitude. The amount of people that showed up. They’re like, ‘We’ve been watching you build for a year. We’ve been so excited. Dana Point needs this.’ ”

Desimone worked with REDO Market founder Randy Hild to coordinate the new business launch with Sunday’s market.

For f uture events, Desimone noted that REDO might plan a private event in the store.

“Since I had all my grand opening stuff, he was like, ‘Let’s push this to the next REDO,’ ” Desimone said, adding: “That’s something that speaks to Dana Point. I feel like everyone that has a business in Dana Point, they want to see everyone grow, and REDO, they’re so supportive.”

Living in Dana Point until July 2020, Desimone said she loved walking down Del Prado and dreamed of opening a