DBC PR+New Media
Blog Services
Blog Services Our expertise in blog communications is tailored for businesses and brands seeking to create or expand their presence in the blogosphere. DBC offers: • • • • • •
Blog Design and Development Blog Editorial Strategy Blog Promotion Blogger Outreach Blogger Training Daily Blog Content Creation
Whether our expert bloggers write for you, our designers develop your blog, or our New Media team spreads your message in the blogosphere, you can turn to DBC to put the power of the Internet to work for your brand and business. * Ideas matter.
www.dbcpr.com/blogservices
Smart.
Creative.
World-Class.
The soul of DBC is our team. Without their brains and dedication, none of this is possible. So we hire with intention and you reap the rewards.
It’s all about ideas. But not just any ideas—great ones. Creativity is only effective if it actually solves the problem. That’s why our brand of ingenuity is so useful; we may be thinking big, but we are always grounded in the real world.
We define world-class service as the point where Madison Avenue intersects with Main Street—combining highend creativity and exquisite execution. In our opinion, if it’s worth doing, it’s worth doing right.
www.dbcpr.com/blogservices
Smart. With New Media the landscape is constantly shifting— only the smart survive. Blogs don’t work if nobody reads them, so we work hand-in-hand with our clients to develop editorial calendars and blog promotion plans that ensure their blogs are not only well written, but also well read.
Leaders Share Knowledge ME & ME BLOG: EUROP ASSISTANCE USA
Europ Assistance offers identity theft resolution and international travel and medical support to one in six Americans. In order to get in on the online conversation about identity theft, DBC created Me & Me, an industry-leading corporate blog that reflects Europ Assistance’s professional brand while incorporating the conversational tone of successful blogs. Operated like a news channel, Me & Me publishes editorial content that is written to reflect key themes and serves up daily doses of useful advice about identity theft. The results defied expectations. Europ Assistance credits Me & Me with increased sales and an undeniable leadership position in the industry. As more and more of their competitors scramble to catch up with blogs of their own, Europ Assistance’s worldwide blog traffic is growing stronger every day. www.meandmeblog.com
www.dbcpr.com/blogservices
Creative. At DBC, we hone in on ideas that will both harness the power of the blogosphere and achieve your objectives. Our creative thinking starts with a deep understanding of your business or brand so that the results we deliver grab attention. And even awards.
Turn a Boring Topic into the Talk of the Town AUDIT TRAIL: APPROVA
The Enron, WorldComm and Sarbanes-Oxley legislation were a burden to some, but meant a business boom for Approva Corporation, a software company that helps big companies meet even bigger compliance requirements. Approva had the right software, but the company lacked the pizzazz needed to spur conversations with customers and prospects. Frankly, the business was a yawner. Enter DBC ready to create new energy around a sleepy topic. To ignite the conversation we created the Audit Trail, the company’s sometimes irreverent but always relevant corporate blog. The blog’s approach to covering the fifth birthday of Sarbane-Oxley? A birthday party of course! The “Happy 5th Birthday to Sarbanes Oxley”® campaign featured a viral rock video from the slightly tone deaf “Singing CPA,”® not to mention a photo of Approva executives presenting former Congressman Michael Oxley with a birthday cake. Since its launch, Audit Trail has seen daily traffic spike to nearly 30,000 at its peak, and major sales have occurred as a direct result. We like the blog, but we’re not the only ones. Audit Trail racked up three national awards for online marketing excellence in 2007 alone. www.approva.net/audittrail
www.dbcpr.com/blogservices
World-Class. The blogosphere has a short attention span and a long memory. To remain on the positive side of that mix, you need to know what you’re doing. Spreading the word about a new product or launch is only as good as it is received.
Launching Underground BLOG OUTREACH CAMPAIGN: YAHOO!
The company that shouts its name wanted a quiet, but far-reaching blog outreach campaign to launch Underground, its edgy online community exploring America’s fringe cultures. Yahoo! had one iron-clad rule: no standard press stuff or media blitzes—the campaign must reflect the community it represents. So DBC launched Underground exclusively through the blogosphere. Underground is a see-it-to-believe-it phenomena and DBC made sure it was seen and talked about by the top bloggers in fringe culture. Adding to the counterculture experience, DBC introduced original music from Underground to some of the hottest fringe nightclubs and bars in the nation. Not to be mistaken as a standard corporate announcement, the story of Underground was leaked to the blogosphere on April Fools Day. We wanted bloggers to wonder, were we kidding? The result—maximum exposure in record time. Within seconds of breaking the story on TechCrunch, dozens of blogs and websites, including Mashable, NetZoo, and ZDNet were hot on the trail, spiking a nearly 700% increase in positive online conversation about Yahoo! and Underground overnight. www.underground.yahoo.com
www.dbcpr.com/blogservices
BLOG DESIGN AND SERVICES
Launching a blog that supports your business or brand objectives is a completely different animal compared to simply popping up a personal blog. To succeed you need strategy, editorial direction, design, measurement and, of course, killer content. DBC delivers with three levels of packaged blog services based on how involved you want to be in the daily blogging process.
BlogSnap DBC will design a custom blog and train your team how to blog best. The BlogSnap package includes: • Custom design and development of a highend blog • Half-day blogger training session for your staff • Editorial calendar for the first three months • Google analytics dashboard • Wordpress development for easy content management • Pre-loaded usernames and passwords for your team
BlogOne In this shared approach, DBC will create a killer blog, train your team to succeed, and then share blogging responsibilities with your crew. Includes everything in BlogSnap, plus: • Editorial mission and 12-month calendar • Dedicated team of DBC bloggers, writing entries three times per week • Bi-monthly editorial teleconferences with your team • Salesforce.com or alternative CRM software integration
BlogFire This comprehensive blog solution keeps the conversation alive without adding to your task list. From design to daily blogging, just leave the work to us. Includes everything in BlogOne, plus: • Editorial mission and 12-month calendar, reviewed and updated every month • Daily blogging of relevant and interesting content created by DBC bloggers • Weekly editorial teleconferences with your team
DBC PR + New Media also offers the following options: • Blog Launch Media Campaign • Blog Promotion • Google Adwords Strategy
• Podcasts • Social Media Consulting • Video Creation / You-Tube
Not seeing the perfect mix? No problem. We offer custom solutions and are happy to tailor our services to your needs.
www.dbcpr.com/blogservices
Ideas matter. That’s the heart of the DBC philosophy. We believe that having great ideas and the courage to follow them through makes the difference between average communications campaigns and remarkable ones that people can’t stop talking about.
Dan Baum DBC PR+New Media 1050 Thomas Jefferson Street Third Floor Washington, DC 20007 202.298.8044 blog@dbcpr.com www.dbcpr.com/blogservices