ldn

Page 1

Research SPRING/SUMMER 11 LONDON.5.10


things we bought


TROUSER

Rib waist Button waist

Rouched pockets to front Rivets

CAPRI Button down back pockets Pleated & bellows bartacked down at the bottom

Rib waist

Rouched pockets to front Rivets

Tie waist

Button-up legs Button-up legs

SHORT

Styling based on Esprit shorts

Soft tricot or mesh inner waist with embroidery

Rouched pockets to front Rivets

Button waist

Folded hem

Things we bought bottoms

Button down back pockets Pleated & bellows bartacked down at the bottom

Button down back pockets Pleated & bellows bartacked down at the bottom


The Northface Angel Ruckas top. A really nice simple baselayer top, made from 100% Polyester, with polyester mesh side panels. It feels really soft. We liked the fabric and the darts on the raglan/shoulder.

RRP £20-00

Things we bought tops

Mountain Hardwear Butter top. A really soft, comfortable hooded top. Made from 89% Polyester, 11% Elastane. It has a really soft feel, hence the name butter.

RRP £40-00

Trespass Kamila zip top, we really like the fabric, it is made from 52% polyester, 40% recycled polyester and 8% elastane. It has a 4 way stretch and feels similar to powerstretch with a grid backing. Very reasonably priced.

RRP £19-95


Craghoppers Ladies Nosi Trousers, using Insect repellant fabric. We liked the contrast waistband fabric. Alot of trousers seem to be using a soft mesh or brushed tricot inner waistband. These trousers also feature a dry pocket, with a zip lock bag attached to one of the pockets, and attractive embroidery details.

RRP£ 50.00

Things we bought bottoms

The Northface Ladies Horizon shorts. We liked the back pockets and buttons The waistband tie also worked well. The fabric was UPF 50.

Esprit shorts. These are more of a casual short. We liked the fabric and the rouched curved pockets work very well.

RRP £29-99

RRP £28-00


things we saw


L

L

L

L

ICE BREAKER TEE SHAPES


Some tapes had stripe through

G STAR Clean finish fabric and applique Tees & hoodies

Some had: 2nd colour in hood eg. lt grey 3rd colour neck tape eg. cream Large metal branded cord ends

Clean finish applique

G-STAR


Looked good, non geeky & nice checks Mesh back neck

Security pocket

Red tape & thin branded loop in back

TNF Shirts


Casual Mens tops


Casual Mens shorts


Technical Mens tops


Technical Mens pants


Outdoor Mens tops


Casual Ladies tops


Casual Ladies bottoms


Technical Ladies tops and bottoms


Fleece Ladies


Outerwear Ladies


There is still alot of organic garments around, some brands such as Patagonia and Howies use it for all cotton products, alongside recycled polyesters. But alot of brands just do a small range, such as Peter storm, Nike and Burton. The organic ranges tend to be more toned down, one colour prints, earthy colours and natural looking swing tickets and pos. Howies had merino underwear packaged in brown paper bags - Looked really nice.

Recycled Cotton


Reversible hooded top from Blacks own range ALS. Spotty on the outside striped on the inside.

The whole ALS range had a nice beachy feel, nicely merchandised with summer accesories and jewellery.

Reversible

Reversible vest top from Howies, really nice, made from organic cotton. Nice hanger appeal, nautical feel.


Nice print/ colours

Retro bags Small shoulder bags Document bags

Messenger bags

BAGS


development


ERGONOMIC FIT JACKETS: ° High lift sleeves (various gussets ‘angel wing’) ° Pre-bent elbows ° Nipped in waist (ladies) ° Increased ease on hips ° Shorter length

TECH-FEATURES: ° Long side entry pockets (exposed #3 zippers)

HOODS

° Shaped covers at top & bottom

° Kids hoods - constructed as adults (with same wires and interfacing)

° Venting pockets

° Elasticated taffeta chanel around face on small sizes (constructed like a storm-skirt)

° Mesh panel set in self fabric bag.

° Mountain Equipment & Rab down jackets have wire in hood peak

° Edges of bag taped so clean finish inside

° Down jackets - soft sponge cord adjusters

° Base layers have very flat underwear seams

° Overlocking inside pocket

° Wind shells - seams bound with self fabric or very light elastic scrim = very clean finish ° Hemline take-up into pocket (Norrona) Anchored at hemline then channeled to pocket bag (so no distortion of shape)

Development


TECH BOTTOMS ° Hemline roll up - loop and tie (Esprit) (eliminates problem with button positioning) (fig 1) ° Sexy little shorts (All Saints)(fig2) Cotton twill with very heavy peach Low rise, wide waistband, pleats and turn-ups ° Columbia - stretch fabric that holds shape Narrow legs, with ergonomic fit Triangle side gusset - rib stretch (comfortable fit with good movement and shape) ° Stretch ° Breathable ° Sun protection

(fig1)

° Vented back yoke (Columbia) (fig 3) ° Northface - boyfriend look fit (low rise, wider straight leg and wide waistband) Pre-bent knee Textured fabric (more casual), with SPF and breathable

(fig2)

Development

(fig3)


TNF - Triumph jacket

TNF - Trajectory jacket

SUPER LIGHT-WEIGHT: ° Very light-weight DWR finish fabric - front and yoke only ° Stretch/venting back ° Critical taped seams, or no taping ° Micro seam allowance and tape ° Ultrasonic welding ° Eyelets replaced with button holes, or printed reinforcement ° Very thin shock cord ° Taffeta lining in sleeves only ° Mesh lining ° Single layer shell ° Simple shapes - reduced number of seams ° Mesh underarm gussets ° Or direct openings to under arm

Development


graphics






Graphics CAMPING/OUTDOOR



Retro Prints


visual merchandising


Summer Windows


Visual Merchandising Outdoor windows


Visual Merchandising Azalea/Warship


Visual Merchandising Turquoise/White/Greys


Nike had colour coded wall panels for trouser fit (Tight - blue, Slim - orange, Regular - pink, Loose - green)

Wall Panels


Basic polo Well presented Lots of info on it in store saying how nice it is Nice photography/posters Lots of colourways Minimal branding


Don’t mess with a classic


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.