guildgazette September/October 2013
The Journal of the Guild of Professional Beauty Therapists www.beautyguild.com
INSIDE THIS ISSUE Holistic Horizons Aromatherapy New GTi Launches Four New Courses Facing The Facts Adding Facials Career Profile Lauren Goodger
theguild
of Beauty
Therapists
CONTENTS Page 6
LYNNE’s LETTER Message From Guild Director, Lynne Archer
Page 8
NEWS DESK Latest News
Page 10
GUILD SOCIAL HUB Your Comments And Questions
Page 12
WINNING WAYS Survey Prize Draw Winners
Page 14
Page 22
TRIED & TESTED Product Reviews FACE THE FACTS Salon Facials
Page 30
HOLISTIC HORIZONS Aromatherapy
Page 34
TAN TIMES UV & The Skin
Page 36
NAIL TIPS Male Manicures
THE GUILD BLOG Networking Is Everything
Page 38
Page 16
Page 42
FOUR NEW COURSES FROM GTI Online Theory And Practical Courses
22
Page 26
20
26
WAXING LYRICAL Facial Waxing
30
PROFESSIONAL DEVELOPMENT SECTION Training And Business
Page 20
BARE ESSENTIALS Peppermint Guild Gazette is published by: The Guild of Professional Beauty Therapists Ltd, Guild House, 320 Burton Road, Derby, DE23 6AF Fax: 0845 2177 387 Email: info@beautyguild.com Guild Membership & Insurance 0845 2177 383 Dave Postle dave@beautyguild.com 0845 2177 380 Nadia Suleman nadia@beautyguild.com
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Guild Training International & Guild Accreditation 0845 2177 386 Thereasa Morgan thereasa@beautyguild.com Beautyguild.com 0845 2177 382 Louisa Fryatt louisa@beautyguild.com Guild Gazette 0845 2177 382 Louisa Fryatt louisa@beautyguild.com 0845 2177 388 Samantha Wragg samantha@beautyguild.com Professional Development Subscriptions 0845 2177 380 Nadia Suleman nadia@beautyguild.com Advertising 0845 2177 382 Louisa Fryatt louisa@beautyguild.com Guild Of Professional Beauty Therapists Limited is an appointed representative of Park Insurance Services, which is authorised and regulated by the Financial Services Authority. 4 - GUILD GAZETTE
36 www.beautyguild.com
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Lynne’s Letter Getting Started This issue of Guild Gazette is fantastic for anyone starting out in the world of beauty, holistics and nails, as well as those who might be looking for a change of direction. uild Training International has G been working hard to bring you four fantastic new courses. These are the theory-only Health & Safety and Aromatherapy courses as well as the practical Make-Up and Female Intimate Waxing training.
These courses are the gold-standard in education for this industry and will give you an in-depth understanding of each topic. All of the theory elements are delivered online so you can put your feet up with a cup of tea and your laptop and work through them at your own pace. The information is separated into short modules with an assessment at the end of each one. For the practical courses you can book a practical training and assessment day at a local GTi Training Centre when you have passed the theory modules. This is all included in the price and you will receive a fabulous GTi certificate at the end.You can read more about these industry-leading courses on page 16. If you are looking at starting your own business, then the Professional Development section is ideal. We have details on business plans and keeping yourself safe. We also have information on health and safety for your salon and look at the career of Lauren Goodger for a little inspiration.
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You will also find information on the new cosmetic EU regulations and how these will affect you as well as advice on managing your accounts from Stopford Associates. If you want to embark on a new training course then our Training Diary and Accredited Schools list will set you on the right path. The Professional Development Section starts on page 42. If you are wondering what treatments to add to the ones you already offer then we have some fascinating insights. Facing The Facts on page 26 looks at how to make the most of facial treatments, whilst Waxing Lyrical addresses facial waxing on page 38.
“ GTi courses are the gold standard in education for this industry and will give you an indepth understanding of each topic.” Holistic Horizons gives you an understanding of the wonderful world of aromatherapy on page 30 and Tan Times examines the subject of ultraviolet light and your skin on page 34.
As if all this wasn’t enough, you can also see the conclusion of our Guild Beauty Industry Survey Results on page 45. These results are invaluable when it comes to making decisions on how to start or change your business.
“ If you are looking at starting your own business then the Professional Development section is ideal.” If you have any comments or questions then they could appear in the November/December issue as part of our Guild Social Hub on page 10. Just visit our social media pages or email louisa@beautyguild.com to have your say.
Lynne Archer Guild Director
GUILD GAZETTE - 7
GUILD GAZETTE
NEWS DESK New GTi Courses
Guild Training International has added not one, not two, but four brand new courses to their fantastic prospectus. GTi students can now choose from Make-Up, Aromatherapy, Female Intimate Waxing and Health & Safety in addition to the already wide range of courses available. Health & Safety and Aromatherapy are theory only courses which means they can be completed entirely online, whilst Make-Up and Female Intimate Waxing both have online theory followed by a one-day practical session at a training centre near you. Find out more about this incredibly flexible learning experience at www.beautyguildtraining.com.
Treatment Prices Rise Higher Than The Rate Of Inflation
The Guild Beauty Industry Survey looks at the state of the industry from all angles. This year showed an interesting rise in treatment prices, seeing an increase of 3.1%. This is slightly higher than the rate of inflation, which is 2.1%. Treatments such as male waxing and eyelash perming have seen the biggest increases, whilst the price of skin peels and sunbed use have dropped dramatically. The second part of the Survey Report can be found on page 45. 8 - GUILD GAZETTE
New Social Media Updates As Guild Training International like to keep their students fully up-todate, we have added a brand new module examining Social Media to the Marketing Your Business course. Social media sites are now a very powerful tool when it comes to promoting your business and with such a vast array of them to choose from we thought they deserved some further study. The GTI Business courses are theory only, meaning they can be completed from the comfort of your own home at a pace that suits you. Take a look at the courses now at www.beautyguildtraining.com.
Everyone’s A Winner The Guild have recently been running some fantastic competitions on Facebook and Twitter, giving you the chance to win prizes from the likes of Diamond Designs, Dermalogica, Ellisons, Calla Distribution, Pevonia, Lena White, Lash Perfect and Simon Jersey. Winners so far include Alison Spencer, Laura Miller, Claire Hams, Lisa Lee, Nicola Coleman, Kayleigh Watts, Nan Jones and Roselyn Watson. We have more competitions coming soon so like us on Facebook or follow us on Twitter for your chance to win.Visit www. twitter.com/beautyguild and search for Guild Of Beauty Therapists on www.facebook.com.
New EU Regulations On Cosmetic Products EU Regulation Number 1223/2009 states that cosmetic products must meet specific health and safety standards. This legislation includes ingredients and product labelling and requires the replacement of animal testing. Many products are likely to be affected, such as spray tan solution and skincare. If necessary, these products should have been tested and submitted for approval by the manufacturer.You should check with your supplier to make sure that the products you use have received the relevant approval. For more information on this, please turn to page 57.
NEWS
Does Your Business Need A Health Check? As part of the Guild’s fantastic membership benefits package, you can claim a free Employment Law Health Check from Peninsula Business Services. A free health check visit with a Peninsula consultant will help you understand how the latest legislation may affect your business, what the risks are of not complying, where you may need to improve and what your options are.You can get free initial telephone advice on any urgent employment and/or health and safety matters during or immediately after the meeting with a Peninsula consultant. To find out more, and to take advantage of your free Health Check, just login at the top of the Beautyguild.com homepage and click on ‘Employment Law’.
Don’t Let Your Courses Go To Waste If you have made the decision to offer training courses in the beauty industry, you will have put a lot of hard work into writing and preparing them. However, if they are not recognised then your work may have been wasted. Guild accreditation means that we will check your courses meet our high standards, and your students can then be guaranteed Guild insurance to take out into the working world. Without this they may struggle to obtain insurance and therefore limit their employment opportunities. To find out more about getting your courses accredited contact Thereasa on 0845 2177 386 or email thereasa@beautyguild.com.
Will There Be An Apprentice Affect?
Mailing Nails Changes to the items that can be posted in the UK were made in July. These will affect anyone posting objects such as nail varnish and perfume. These can now be sent within the UK from a Post Office counter. As these parcels often need to be sent by courier, you may see a change in your postage and packing fees when ordering from your supplier.
July saw Dr Leah Totton win the latest series of BBC show The Apprentice. She will now partner Lord Alan Sugar in a new chain of aesthetic clinics. The final of the show saw Lord Sugar calling for tighter regulation of the industry in order to protect both the clients and the professionals. Whilst these clinics do not fall into the remit of general beauty salons, a heavyweight name such as Lord Sugar could influence the speed and content of any regulation. As always, the Guild will keep you up-to-date with any changes in the law.
New Salon Insurance Package
The Guild can now offer a new insurance option that suits the needs to small salon owners. Guild Salon Cover provides insurance protection for your stock, equipment, employer’s liability, loss of cash and business interruptions. It also provides you with personal accident cover if you can’t work due to an accident. Cover can normally provided over the telephone by calling the Guild’s membership team on: 0800 288 9493. GUILD GAZETTE - 9
GUILD
L A I C O S HUB Welcome to the Guild’s Social Hub.This is a sample of the questions, comments and debates that you can find across our social networking pages. If you are on Facebook or Twitter remember to follow us to keep up-to-date with the latest discussions and information. I have heard that there will be new restrictions on the qualifications we can hold if we want to be part of a membership organisation. I don’t have an NVQ, I have attended a number of accredited short courses and am worried they won’t count for anything. Is this true and what qualifications do I need? Guild of
herapists Beauty T
Sarah, Luton
There is no need to worry Sarah. As far as we are aware there is no government legislation covering beauty qualifications due to come into force. Here at the Guild, we accept national qualifications and accredited short courses for membership and insurance purposes. We put a lot of work into our accreditation to make sure that the courses we recognise are of a good standard, and meet our insurance stipulations. We have no plans to change the level of qualifications that we accept and our accredited schools will continue to hold the same level of recognition with us.
How do the GTi courses work? Will I be fully qualified or will I need to get an assessment elsewhere? #GTi d
autyguil
com/be
itter. www.tw
Pink Palace
The GTi courses include all the necessary assessments to qualify you. The courses start by teaching you all the theory elements online. These include information on consultations, anatomy and physiology, contra-indications, preparation, technique and aftercare. The information is broken down into short modules to make it easier to digest and each one concludes with an assessment.You can have a maximum of three attempts at each module and once you have passed the assessment you can move onto the next one. As the theory is all online you can work through this at your own pace from the comfort of your own home. When all the theory modules are completed, you can then book a practical training and assessment day at a special GTi Training Centre. We have a range of centres across the UK and the practical day is included in your course fee. Once you have passed the practical course you will then receive you Guild Training International certificate. To see an example of how the courses work, take one of our free trials on www.beautyguildtraining.com.
To send a comment or question to the Hub, send us a message at www.twitter.com/beautyguild or search for Guild of Beauty Therapists on www.facebook.com. Look out for our special competitions on our social network pages. 10 - GUILD GAZETTE
Course is Accredited and recognised by:
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Winning Ways The Guild’s Annual Beauty Industry Survey, which we ran in May, proved tremendously popular and gave us some fascinating information. However, we could not go without rewarding the people who took part, and so every completed survey was entered into a draw to win a prize from one of our fantastic sponsors.
The winners of the Goddess International skincare packages are Stephanie Harris from Milton Keynes, Sandra Tunney from Nottingham, Juliette Johnston from Norwich, Victoria Hines from Chatteris and Paula Goldsmith from Norwich.
Sweet Squared have given Amanda Attwood from Winchester a CND Shellac Brings Them Back course with complimentary kit and CND lamp.
Training Solutions gave Emma Kirkham from Huddersfield, Una Gillan from Newton Stewart and Deborah Bone from Gateshead places on their Warm Bamboo Massage course.
Rachael Gabbitas from Sheffield enjoyed a Let’s Go Lashes Express Lashes Techniques course and a Bronze Starter Kit from Nouveau Beauty Group.
Essential Nails gave away three Master Technician courses to Lisa Alsford from Milton Keynes.
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BEAUTY INDUSTRY SURVEY 2013
Three winners got their hands on a Buy Me, Try Me, Sell Me Plus Collection Kit from Sienna X. Those winners were: •Gisela Cleary from Milton Keynes •Rebecca Abernethy from Stockport •Kerry-Lee Draper from Chelmsford
Dermalogica has given 20 fantastic Meet Dermalogica sets worth £45 each to: •Helen Lloyd from Newcastle Upon Tyne •Tanya Hutson from Norfolk •France Baudet from Oxford •Leanne Jacobs from Bromley •Sarah Mathews from Grimsby •Emma Muncaster from Birmingham •Zoe Clark from Worthing •Rosanna Currie from Aberdeen •Grace Hiscock from Ashby •Christina Potter from Chard •Irene Smith from Shetland •Susan Filby from Downham Market •Elaine Hutton from Ayrshire •Katherine Parker from Sidcup •Alison Gore from Cheltenham •Sarah Griffiths Smith from Porthmadog •Suzanne Haughey from Haddington •Natalie Simpson from Torquay
We are grateful to Dermalogica, Essential Nails, Goddess International, Nouveau Beauty Group, Sweet Squared, Sienna X, and Training Solutions, who sponsored the survey and provided the prizes. .
You can see the second part of the Guild’s Beauty Industry Survey report on page 45 which includes some fascinating insights on salon clients, treatment prices and popularity, salon competition and social media.
Thank you to everyone who took part in the survey, we hope all the winners enjoy their prizes GUILD GAZETTE - 13
THE GUILD BLOG
Networking Is Everything Samantha Wragg shares her tips for successful social media marketing and warns of the online pitfalls that every therapist should beware of. s advertising your business A can be very expensive (printing leaflets, business cards,
etc), social media sites have become more and more popular as a free resource for beauty businesses to advertise to a large audience and now there are several to choose from. But how can you get the best use out of social media and what problems can be involved? Letting you describe your treatments and price lists, upload photos and try out new ideas, setting up a page on one of these sites can be invaluable for getting more people talking about your business. Do not worry if you are a technophobe, most social networking sites are easy to set up and use.You do not need to be a web developer to set up your own page! For building up your client base, you can suggest your page to people and get your clients’ friends to do the same and then hopefully it will grow from there. Keeping the page regularly updated will make sure it is seen on a regular basis. Update the page using new offers, treatments and photos.You can upload photos of your finished treatments so that potential clients can see your excellent results! Social networking can also be useful for filling no-show or cancelled appointments at short notice. Posting them on your page means that your followers will be able to see them. This is relevant even more so now that people can access social networking sites via their mobile phones and so can access short notice updates no matter what their location.
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Although social networking sites are excellent sources of free advertising, there are some aspects of them which you need to be wary of. Social networking sites can be poorly regulated and so people can put whatever they like onto them.You may find that other businesses post their advertising on your page or people post negative comments about you or your business. Monitoring your page regularly and deleting anything you think could be detrimental to your business will help to stop this. Keeping your business and private profiles completely separate in the virtual world, just as you would in the real world, will help you to make sure that your business social networking page is kept strictly professional. No one needs to see the pictures of you drunk last Saturday night on your business page!
If you are an employee, be careful what you post on your private profile. Posting about other job interviews or posting when you are supposed to be off work with illness are big no-nos as are negative comments about your boss or place of work. What are your experiences of using social networking sites? Do you do anything different with your page and have you got any tips for other users? Like Guild of Beauty Therapists on Facebook or follow @Beautyguild on Twitter to tell us your views and experiences. Guild Training International has now added a Social Media module to its Marketing Your Business course. Enrol today at www.beautyguildtraining.com.
4 NEW TRAINING COURSES
FROM GTi
Guild Training International expands its professional training portfolio yet again with brand new Make-Up, Health & Safety, Female Intimate Waxing and Aromatherapy courses. Written by leading industry experts, the GTi courses give students and therapists access to convenient and affordable high quality training. The courses meet the needs of employers, provide the perfect launch pad for starting your own business, or allow you to build upon your already acquired skills. Every course includes a theory aspect which is completed online at home. The online modules combine clearly written and explained theory with voiceovers and diagrams and feature online assessments to ensure that you have understood the content of each one. Online tutorial support is available throughout your time on the courses and you will have the option to retake failed modules, should you need to. Enrol on a GTi course today and you can start learning straight away.
Make-Up Make-up application is something that most women, and some men, do every day. However, when a special occasion rises, or just for a pampering session, a client will visit their therapist for this service. The GTi Make-Up course takes you step-by-step through a make-up application with the help of video clips, images and a voiceover. As well as this, the course will teach you about different make-up products and which are suitable for each skin type. The course also includes instructions on how to modify the make-up treatment for evening, camouflage and special occasions in order to meet each and every client’s needs. Once you have completed the theory aspect of the course, you will then be required to undergo a day of practical training at a location of your choice.
Female Intimate Waxing Intimate waxing for females is becoming an increasingly popular treatment due to the changing trends for the area. Once you have mastered the art of waxing, this advanced course is the next step and allows you to offer more options for your clients. The GTi Female Intimate Waxing course includes modules on consultation and reception, contra-indications and contra-actions and aftercare advice as well as a detailed technique module which will guide you through an intimate waxing treatment with the use of images and a voiceover to give you the best possible learning experience. After the theory has been completed, there will be a practical training session at a location near you. 16 - GUILD GAZETTE
GUILD TRAINING INTERNATIONAL
Aromatherapy The art of aromatherapy involves the use of essential oils to help improve both the physical and emotional well-being of a client by treating the whole person. Add an extra element to your massage treatment by learning how to incorporate aromatherapy oils. The GTi Aromatherapy course is completed entirely online.You complete the course at your own pace and learn the required theory at a time that suits you. The course includes modules on the history of aromatherapy, aromatherapy treatments, essential and carrier oils and aftercare. Please note, this course will only qualify you to use pre-blended aromatherapy products.
Health & Safety The GTi Health & Safety course contains all the important information and essential legislation you will need to know for a career in the professional beauty industry. Whether you are just starting out or an experienced therapist, this course answers all your questions and provides templates for risk assessments. The course is completed entirely online in your own time and you can spend as much time on it as you wish. This means that it fits perfectly around a busy lifestyle.
On completion of any of the courses you will receive a GTi Award full colour certificate and Continuing Professional Development points which will automatically be uploaded into your own online CPD Diary on the GTi website. All of the GTi courses are fully accredited by the Guild of Beauty Therapists for membership and insurance purposes which means that you will be able to practise your new found skills and recoup the investment you have made in your training.
As well as these brand new courses, GTi has also updated its Marketing Your Business and Starting & Marketing Your Business course with a new module dedicated to social media. Social media is a fantastic free way to promote your business and this module will teach you how to use several different sites, including what to post and when in order for you to get the best for your business.
For more information or to enrol on these or any of the GTI courses, please visit: www.beautyguildtraining.com or call 01332 224833
GUILD GAZETTE - 17
SMOKE & MIRRORS NEW BIO SCULPTURE NAIL COLLECTION
Bio Sculpture Gel have launched their latest colour collection, the Autumn/Winter 2013-14 Smoke & Mirrors nail collection.The collection consists of six rich and opulent colours.
166 Blazing Lacaquer
167 Seductive Lights
168 Gilded Reflection
Bright and blazing, this twist on the classic Pillarbox Red nail colour includes a subtle orange undertone that will flatter all skin tones.
A colour with opulent glitter elements, Seductive Lights draws you into its deep dark red tones and wows you with its glistening lights. This luxurious colour will carry one through from the rusty tones of Autumn to the party season.
This solid gold shimmer is the perfect compliment to the bronze and brown tones of the Autumn/Winter catwalks.
169 The Rebel
170 Metallic Sorcery
171 Dark Illusions
The Rebel of the collection is always the one that arouses the most attention. This rose gold metallic tone draws interest and the solid shimmer creates a look that is both classic and on-trend.
The third metallic colour in the collection, Metallic Sorcery is pure magic. The rich bronze colour includes areas of light and shade and is certain to amaze the audience.
The colour of rich, dark chocolate, Dark Illusions is that of great beauty and grace. The colour was incredibly prominent on the catwalks due to its synonymy with elegance and style.
The Bio Sculpture Gel Smoke & Mirrors nail collection will be available from Autumn 2013. Bio Sculpture Gel, the original everlasting manicure, has been created for use by qualified nail technicians and for that reason ensures a high-end professional finish for clients that cannot be re-created at home. Bio Sculpture Gel is available in a range of treatment gels to cater for all different nail types, as well as over 150 colours that come packaged in traditional gel jars and are applied with a specialist gel application brush. To find out more about Bio Sculpture Gel and their other collections, go to www.biosculpture.co.uk. 18 - GUILD GAZETTE
BARE
ESSENTIALS
Peppermint
Peppermint is a scent and taste that is familiar to all but is most commonly found in confectionary or tea. However, it is also a very powerful essential oil with a wide ranging history. hilst peppermint was known W to the ancient Egyptians, Greeks and Romans, its first
recorded cultivation in the UK was in 1750. The plant is a hybrid of two different species and is now grown around the world, particularly in Italy, Japan and the USA. The herb itself is a native of the Mediterranean, and the European variations of the oil are generally thought to be higher quality. The peppermint plant is actually a herb which grows to approximately one metre in height. The hairy leaves are harvested before the plant flowers to prevent some less pleasantly scented molecules being included. These leaves are then steam distilled to create the distinctive colourless oil. The essences of mint vary according to the species and the climate in which it was grown. The elements of the plant tend to be more active in colder regions. Peppermint has been used for centuries as a herbal tea to cure indigestion and abdominal cramps, and this is continued in its use as an essential oil. It can also provide relief for nausea, headaches and sinus pain.
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It is well known not only as a stimulant, but also for its antiseptic and antispasmodic qualities. To treat abdominal complaints, simply mix the peppermint with a little vegetable oil and massage it into the area in a clockwise direction. For headaches, the same mixture can be massaged into the temples and brow. Despite its distinct odour, peppermint oil does blend well with lavender, rosemary, chamomile, bergamot, cypress, marjoram and mandarin. Menthol is the major constituent of peppermint, and it is this which prevents the contraction of the intestinal smooth muscle. It also temporarily interacts with coldsensitive nerve endings, causing a cooling sensation at the site of application. The menthone element of the oil has a more penetrating odour and 1,8-cineole adds to the respiratory clearing effect of the menthol.
Whilst peppermint is very popular, it should be used with care. It can be responsible for stomach irritations and has been known to disturb sleep. There is a risk that it can cause an allergic reaction and should also not be used on mucous membranes or those with heart, liver or epileptic conditions. Peppermint is a fantastic oil to include in your treatments if it is in the right hands. It is important to ensure that you are properly trained before embarking on aromatherapy or the use of any essential oils. Guild Training International has launched an Aromatherapy course. For more information on this turn to page 16 or visit www.beautyguildtraining.com to enrol.
TRIED& TESTED SkinMedica Skin Brightening Complex Specially formulated with a patented blend of ingredients including retinol, niacinamide and 4-ethoxylbenzaldehyde, this product introduces the next generation in skin lightening. It works to reduce the appearance of dark spots and hyperpigmentation, leaving skin looking brighter with a more even tone. Containing highly effective antioxidants, SkinMedica’s Skin Brightening Complex turns back the time on skin damage, leaving you with naturally beautiful skin and revealing a smoother, more luminous complexion on the face, neck and décolleté. www.skinbrands.co.uk
OPI The San Francisco Collection Inspired by the street style of its West Coast namesake, the OPI San Francisco collection features blue, gray, red, burgundy and brown hues reflecting the city’s most iconic landmarks. This collection stays on brand with the word play names that OPI are famous for (think ‘Haven’t The Foggiest’ and ‘Dining Al Frisco’) and features the brand’s Liquid Sand technology in three of its earthy shades. Liquid Sand lacquers dry to leave a textured, matte finish which is infused with glittering sparkle. Perfect for your clients’ autumn manicures, the collection comprises 12 brand new colours. www.opiuk.com
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Dermalogica UltraSmoothing Eye Serum Especially developed for sufferers of skin irritation around the delicate eye area, this eye serum contains powerful anti-ageing ingredients including Magnesium Ascorbyl Phosphate which is very effective in low concentrations and is stable at a neutral pH. The product directly targets fine lines and wrinkles and soothes and protects the thin skin around the eye area. As well as this, the eye serum features Dermalogica’s UltraCalming Complex which targets symptoms of inflammation in order to reduce and prevent sensitivity, redness and irritation in the future. www.dermalogica.co.uk
Sweet Squared Vinylux The latest revelation from CND is a weekly polish system which allows you to offer longer lasting manicures without the need for a UV system. With a low dry-time of just eight minutes, clients will be on the go sooner than with regular polish and will see long-lasting coverage where the durability is increased on exposure to natural light. Not only for a salon treatment,Vinylux is also available for retail so that clients can perform at home touch ups with a salon professional image. www.sweetsquared.com
Alexandra Obi Belt If you’re bored of your salon uniform and are looking for something different why not try Alexandra’s new Obi Belt, a fantastic way to customise your uniform and make it stand out from the crowd. Available in three different colours – black, white and vibrant pink – this belt can be tied in many different ways, individualising your uniform every single time you wear it. The Obi Belt will put your individual style and personality on show to your clients. www.alexandra.co.uk
Fake Bake Flawless Darker The company’s best selling tanning product gets a darker make-over in this new formulation. The darkest and most long lasting self-tan ever from the self-tan giants is easy to apply, going on smoothly to present a streak-free finish and has a fresh, tropical fragrance so you aren’t left with the typical fake tan odour. This new product is perfect for retailing to clients so that they can top up at home in between their professional tans. www.fakebake.co.uk
Elemis White Flowers Eye & Lip Make-Up Remover Formulated as an efficient solution to remove the most stubborn of make-up including waterproof mascara and red lipstick without causing skin sensitivity, this make-up remover leaves skin feeling refreshingly hydrated. With make-up being constantly developed to last longer, often taking you from office to night out with just one mascara flick, the need for a high tech make-up remover has increased. Suitable for both sensitive eyes and contact lens wearers, this product is ideal to retail to any skin care or make-up client. www.elemis.com GUILD GAZETTE - 23
BeautyPro Hydratest
DermaCura Intensive Natural Skin Nourishment Spray Harsh chemicals that we use in our everyday lives can leave skin more vulnerable to extreme skin conditions such as eczema, psoriasis and dermatitis along with making our skin itchy and dry. Dermacura provides effective long-term control of these problems, promoting skin repair, regeneration and health. The Intensive Skin Nourishment Spray combines a steroid and chemical free, nutrient rich formula with an easy spray on application to protect against symptoms like redness, dryness and itching.
This handy little gadget is a must have for any therapist offering facial treatments to their clients. The device analyses the oil and hydration levels in the skin, giving you an intelligent skin analysis in a matter of seconds which is more accurate than just looking. This gives you a helping hand when tailoring your treatments to your clients’ needs and choosing suitable products for their skin type. It is also beneficial when offering a course of prescriptive facial treatments as you can monitor your client’s progress and how far their skin has improved from their very first consultation. www.beautypro.com
www.sally-express.com
Caronlab Deluxe Blueberry Crème This hard strip wax has been created exclusively for Salons Direct from the Caronlab Wax range. Ideal for intimate waxing, it gives long lasting hair removal results and is safe and gentle to use even on the most sensitive of skins. Perfect for use on the face and on the most sensitive parts of the body, the wax contains titanium dioxide which actively reduces the redness on the skin usaually caused by waxing. The creamy and flexible texture produces outstanding results, even removing hairs as short as 1mm.
Cocoa Brown 1 Hour Tan Mousse
www.salonsdirect.com
www.cocoabrown.ie
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Giving a beautiful, natural looking tan in just one hour, this revolutionary self-tan mousse is perfect for people on the go. The luxurious formula glides lightly over skin during its effortless application and gives a rich, cocoa brown tan with a completely streak-free finish. As well as this, the tan has a fresh floral fragrance and is non sticky, leaving you free to go about your day. The fantastic results last up to five days without fade.
NEW PRODUCTS
Superdry Neon Mini Fragrance Set This mini fragrance collection from fashion giants Superdry comes in bang on trend neon blue, pink, orange and purple. Each one is the perfect size for holiday hand luggage or as a hand bag essential and has its own signature scent to suit any occasion and any mood. For Indian summer days, Neon Orange is a must have with notes of orange blossom, pineapple and cedarwood whereas the scent of fresh figs, lily of the valley and dry amber make Neon Purple the go-to fragrance for nights out. www.superdry.com
Orli Massage Candles Moroccan Argan Oil Body Candle Handmade in Scotland using the most nourishing ingredients, these massage candles leave the skin soft and supple. Multi-talented, this candle can be used as a massage oil, a lotion in manicure and pedicure treatments and un-melted as a body balm. This spa-inspired skincare product is enriched with essential oils and vitamin E, allowing you to provide a sumptuous and beneficial massage to your clients. The candle has many therapeutic benefits which heal dry, ageing skin, reduce stretch marks, soothe eczema, psoriasis and itching and reduce scarring and wrinkles. www.massagecandles.co.uk Let’s Go Lashes Tease Let’s Go Lashes, the lashing branch of Nouveau Beauty Group, have really set a precedent in the world of eyelashes. Their new collection features the most coveted strip lashes in the UK, and none more so than the Tease design. As their name suggests, Tease lashes are subtle yet dramatic, adding a hidden dimension to any look. These lashes are a perfect add on to your make-up treatment for clients wanting a dramatic look for a special occasion and for retailing for home use as they are super easy to apply. www.nouveaubeautygroup.com GUILD GAZETTE - 25
Facing The Facts Take a look at almost any treatment menu, and somewhere you are bound to find a reference to a facial.This is a staple treatment, taught as part of any beauty therapy course, and a regular feature in all salons. Most therapists feel obliged to offer this as a treatment, although few think about how they could really make the most of it. Facials do not get marketed as effectively as other treatments, and so begin to fall by the wayside. o, why has the facial become old hat to many? Probably Sbecause many therapists feel
limited by it. It is a traditional treatment that does not change much, and gets put to one side by newer, more exciting offerings. Clients become put off, because few are sure what it is for.
The young believe it is an antiageing treatment for the more mature lady, whilst older clients see it as a remedy for problem skin. But that should not be the case. There is now a new wave of products and treatments that will shape up what you can do with a facial, and improve the way your clients think about them.
In essence, a facial is both relaxing and beneficial for all skin types and ages. Not only will a facial help to reduce minor skin imperfections, it will also improve the general appearance and texture of the skin, identify the client’s individual needs, and identify their skin type. A facial examination allows you to identify problems, whilst also taking into account the client’s age, lifestyle, nutritional intake and general health. It is also important to identify the client’s normal skincare routine and establish an indication of the skin’s elasticity, warmth and texture. An important feature of a facial is to deep cleanse, as this will leave the client feeling refreshed and clean. However, how you progress with the treatment is up to you. There could be any number of avenues for you to try according to the individual you are treating. One fabulous aspect that you can offer is the application of a facial mask. Again these can get brushed aside as ‘one size fits all’ but this is far from the truth, as there are now many different choices to suit your client. A clay mask is a deep cleansing treatment which draws out impurities, whilst a peeloff mask forces moisture back into the epidermis. Biological masks can feature a number of natural ingredients including fruit, herbal and vegetable extracts, and more live biological features such as yoghurt. A warm-oil mask cleanses the skin when a piece of gauze soaked in warm olive or almond oil is placed over the skin and left under an infrared lamp for between 10 and 20 minutes.
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FACIALS
Finally, a paraffin wax can be a wonderful treatment for many skin types as it clears the skin, improves circulation and removes dead skin cells. The treatment also improves desquamation, increases elasticity, removes cellular matter and gives the skin’s texture a smoothness and softness. A paraffin wax will leave your client with a lovely warm feeling, and they will walk out of your salon feeling pampered and fresh.
This is a wonderful treatment which will allow your clients to both feel and see a difference to their skin as soon as they leave the salon.
Facial massage is also a hugely beneficial addition to the process, and can even be incorporated into the cleansing routine. It not only loosens dead surface cells, but also relaxes the facial muscles, stimulates circulation and increases lymphatic drainage to the face.
A microdermabrasion treatment helps to remove the bacteria that live on the surface of the skin. Using microdermabrasion on a regular basis will show significant results by reducing the corneocytes that are a contributing factor to the development of comedones and also by reducing surface sebum.
One great way to market facials is to highlight their anti-ageing and rejuvenating properties. Incorporating a galvanic treatment into your facials can be a fabulous way to deep cleanse the skin or to help beneficial creams or solutions penetrate the skin. The incorporation of microcurrent into the treatment can provide visible results after just one treatment. It has the ability to speed up the metabolism of the tissue and cellular activity, and begins to heal the tissue. The skin will start to tighten, and lines and wrinkles will soften.
Teenagers and young people often have their lives made a misery by the appearance of acne. Offering a treatment that can help to combat this will not only provide a lifeline for suffers, but will also earn you a long term client.
If you are unsure about amending the procedure of a facial by yourself, then it may be worth turning to your skincare supplier. Many of the bigger brands will have their own special facial methods, which will not only provide you with the proper training in some of their new ideas, but will also make your marketing of the treatment easier.
Also, consider offering different lengths of facials. For example, a luxury, or spa facial will be great for a long, pampering treatment, but why not also look at providing a ‘mini’ or ‘lunch-break’ facial for those who are short of time. These are much more likely to become regular clients, as this kind of treatment will be short enough to include as part of a regular skincare regime. If your facials have become stuck in a rut, there are many opportunities to revive them. Take a look at your clients, and try to see what would both appeal and benefit them. There are some great chances to drag the facial up-to-date, and make it into a truly tempting treatment for both you and your client. Train in Facial Treatments with Guild Training International. Visit www.beautyguildtraining.com to enrol on the course and start learning straight away.
LET YOUR CLIENTS SEE THE DIFFERENCE Goddess International developed and designed the first ever Micro-current Facial Toning Machine using facial pads and probes.This is the Goddess Diana machine and salon clients across the UK have been astounded by the results it has delivered. After 15 years, the Goddess Diana machine is still considered a revolutionary facial ‘work-out’ and is one of the most popular Facial Toning Systems on the market today. The way the system operates is based on sound scientific medical principals and takes only 30-minutes to exercise key facial muscles, giving visible results that speak for themselves. Sagging facial muscles are not just stroked intermittently, they are made to work a minimum of 100 times, and up to a maximum of 900 times in a half hour session. The Goddess microcurrent facial toning system delivers the following benefits: •Results can be seen and felt after 1 treatment •Raises and lifts forehead and eyebrows •Smoothes ‘crows feet’ •Smoothes and lifts upper eye area •Detoxifies lower eye area •Lifts and defines the cheek area •Tones and tightens sagging jaw line •Firms and lifts the neck area •Reduces formation of lines to the lip area •Leaves skin, firm, toned and refreshed 28 - GUILD GAZETTE
With instant results and infrequent top-up sessions, youthful skin will be an easy achievement for your clients.
From impeccable assistance to machine servicing, Goddess truly work to support your business in any way they can.
As clients see such an amazing effect on their skin, they continue to return to Goddess salons time and time again, making the machine an investment in both your equipment and the health of your business.
The New Diana PPL is used in salons and spas throughout the UK and abroad and is one of the most successful treatments on the market today because of its effectiveness, quality and reliability. It is also used in many colleges to train up and coming beauty therapists on micro-current theory and practice.
The Diana boost your business and the support from Goddess International is unparalleled. System includes: •Diana Microcurrent System •1 x Set Facial Probes •1 x Set (6) Facial Leads •200 units of Facial Pads •Consultation Cards •Point of Sale Leaflets •Start-up Goddess skincare package •Comprehensive Instruction Manual •Training - CD •’On Site’ Guild Accredited CPD Certificate Training •After Sales Support •Full Technical Support •Free Delivery •12-months Guarantee
Contact Goddess International Telephone: 01925 607371/607370 Fax: 01925 607379 Email: info@goddessinternational.co.uk Website: www.goddessinternational.co.uk http://store.goddessinternational.co.uk Now on Facebook and Twitter
PROMOTION
HOLISTIC HORIZONS Aromatherapy
The art of aromatherapy involves the use of essential oils, in order to help improve both the physical and emotional well-being of a client, by treating the whole person.
he basis of aromatherapy is T the use of essential oils, and their ability to be absorbed into
the blood stream through the skin or respiratory system. These oils initiate chemical changes through their reactions with hormones and enzymes, affecting both body and mind.
Absorption of essential oils can take place simply by diffusion through the skin. For an effective treatment, the rate at which essential oils are absorbed can be enhanced through the use of heat, cleanliness of the skin and massage, which increases blood flow. Encouraging the client to breathe deeply can also enhance absorption into the bloodstream. The use of aromatherapy massage can have a number of physiological benefits. It can enhance lymphatic drainage and energy levels, stimulate the immune system, increase blood circulation, restore the balance of the body and promote feelings of deep relaxation.
There are also a number of psychological benefits of aromatherapy massage, including the calming of the mind, a reduction of nervous tension, a lifting of the mood and a general feeling of well-being. Essential oils can enhance the protective functions of the skin due to their antiseptic qualities. Once absorbed, the oils can encourage healing and cell regeneration. As some oils have molecular structures that are similar to hormones, they can act on our endocrine system. Be careful to follow the correct guidelines for use of essential oils when treating pregnant clients. When essential oils are blended, they work together to create a powerful and tailored effect. A well balanced blend of oils will contain what are known as base, middle, and top notes. Top notes, which originate mainly from citrus fruits, evaporate more quickly and are often the scent from a blend which hits you first.
Train in Aromatherapy with Guild Training International. Visit: www.beautyguildtraining.com to enrol on the course and start learning straight away.
They are the fastest acting on the body and are the most uplifting and stimulating for mind and body. Middle notes, which come from herbs and flowers, evaporate at a moderate pace, and tend to regulate bodily functions such as digestion. The base notes are taken from woods and resins, and are slowest to evaporate. They help to slow down the evaporation of more volatile oils to prolong the life of the fragrance, whilst also helping to sedate and relax the mind. These blends can then be used as part of an aromatherapy massage, or as a scent which can be enjoyed alongside another treatment. This means you can offer tailored treatments, which fit the needs of your client specifically, whilst enhancing the experience of both body and mind.
HOLISTICS
Essential Oils The Main Essential Oils Bergamot uplifting and good for people who suffer with anxiety, depression or trouble sleeping. It is calming, and good for the digestion.
Black Pepper
Juniper
stimulating and good for the circulation. It can stimulate the appetite, as well as being good at treating chesty colds.
a diuretic, and can be good for people with fluid retention, cellulite, and even cystitis. It can also be used to treat skin problems such as acne, as well as acting as a disinfectant.
Chamomile (Roman) stimulating and good for the circulation. It can stimulate the appetite, as well as being good at treating chesty colds.
Clary Sage good for treating exhaustion, as well as being a useful muscle relaxant, and anti-depressant. It is also known as a uterine tonic.
Eucalyptus decongestant, and also relieves muscular or rheumatic pain.
Frankincense rejuvenating and ideal for mature skin. It can be used to treat chest conditions, whilst also being calming and anti-inflammatory.
Geranium a healing oil for skin disorders, bruises and burns. It is anti-inflammatory and good for respiratory and digestive conditions. This is useful for dry, red skins, and stimulates the lymphatic system. It can also be helpful in dealing with cellulite.
Jasmine calming and anti-depressive, and can be used for insomnia and nervous tension.
Lavender can be used on clients recovering from viral illnesses, and may also stimulate the circulation, making it useful over areas of fat and cellulite. This refreshing oil can also be used for rheumatic conditions.
Lemon a diuretic, and can be good for people with fluid retention, cellulite, and even cystitis. It can also be used to treat skin problems such as acne, as well as acting as a disinfectant.
Marjoram warming and anti-spasmodic. It is very useful for the digestive and respiratory systems, and also as an analgesic in arthritic conditions and muscular pains.
Nveroli good for fatigue, and is also anti-depressive and anti-bacterial. It can aid problems with the digestive system.
Orange calming and good for sufferers of insomnia and nervous tension. It can also be soothing for stomach cramps and indigestion.
Peppermint cooling and traditionally used to treat stomach upsets, clearing the head, and treating coughs and colds, although it is also very good for tired feet.
Rose good for depression and anxiety, insomnia, menstrual problems and pain.
Rosemary uplifting, and useful for people with colds or other respiratory problems. It can be good for stiffness and discomfort in the muscles.
Sandalwood a balancing oil which is good on the skin, or for stress-related conditions, nervous tension, and chest conditions.
Tea Tree benefits from anti-fungal, anti-bacterial and anti-viral qualities. It can also stimulate the immune system and is particularly valuable if a cold or flu is developing.
Ylang Ylang a warm, anti-depressive oil, which soothes and boosts the confidence. It is also traditionally know as an aphrodisiac. GUILD GAZETTE - 31
SENSITISED SKIN By Sally Penford, Education Manager, The International Dermal Institute
While the term ‘sensitive skin’ has become ubiquitous with consumers in recent years, unfortunately, it remains an inaccurate phenomenon as no formal definition for the term exists. Dermatologists use the term to describe facial skin ‘hyper-reactivity’ when exposed to specific topical agents.Whether or not the category should include only visible hyper-reactive responses or if individuals who are susceptible to chemically induced stinging should also be included remains controversial. hile there may be some W debate regarding the actual definition of sensitive skin, both consumers and the medical communities agree that sensitive skin is a lay term used by individuals who consider themselves “more intolerant of topical preparations and environmental conditions than the general population”.
Recent studies indicate that over 50% of the population consider themselves to be ‘sensitive’.
Why is skin sensitive? Genetic predisposition may be partly to blame for your sensitive skin. If you have a family history of hay fever, asthma or eczema, your skin may be more sensitive. If you are currently experiencing systemic allergies from food, dust or pollen your body is already releasing histamines that may aggravate your skin making you even more sensitive. If you have sensitive skin, chances are your skin is thinner, more delicate, and most likely has a less than optimum natural defense barrier of lipids and natural moisturisers. This increased permeability allows for more easy access of potentially irritating ingredients with declining moisture levels. Each time an irritation occurs, the lipid barrier is weakened further and unless enough time elapses for the barrier layer to repair itself, the skin will be even more vulnerable to the next hyperactive response. The result of this repeated assault is premature ageing of the skin. 32 - GUILD GAZETTE
Sensitised skin is a reflection of your lifestyle, physiology and environment. Typically, sensitised skin can be attributed to an acceleration of nerve responses and an environmentally induced increased permeability of the Stratum Corneum (the outer layer of the skin). There are many triggers that can accelerate and heighten your skin’s responsiveness. Climate is the number one factor that affects skin sensitivity. Exposure to skin-damaging factors such as sun, wind, and excessive heat or cold can trigger redness and reactivity. Low humidity also promotes sensitivity. Also, what are we exposing our skin to in our home, cars, offices and aeroplanes daily? Are we experiencing extreme changes in temperature and humidity as we move in and out of doors? Cosmetics have been rated as the second most influential factor in skin sensitivity. Common cosmetic and skincare ingredients that cause skin irritation include lanolin, artificial fragrance, SD alcohols, formaldehyde and certain preservatives. Harsh cleansers and stripping toners do more harm than good. With more highly active ingredients like retinoids and hydroxy acids readily available many skins can become over-processed, leading to thinner more vulnerable barriers.
Excessive exposure to skin-damaging environmental factors like chemical pollutants will sensitise. Lifestyle choices will influence and we can inadvertently sensitise our skin without realising the implications of our activities. Long periods of time outdoors exposes our skin to more UV damage than average. Alcohol dilates blood vessels, increasing flushing. Eating spicy foods has been linked to increased skin sensitivity, due to heightened nerve activity. Smoking contributes to skin dehydration and exposes skin to polluting chemicals.
What can be done? 1.Avoid triggers - harsh cleansing, cherry picking products from different brands that may not be compatible or may cause you to inadvertently over-process your skin, over exfoliation, extreme temperatures and so forth. Avoid skin care products with SD alcohol, artificial colour and fragrance, formaldehyde, lanolin. 2.It is important to have a gentle skin cleansing routine using non-irritating sulphate free cleansers that do not contain soap or perfume. Avoid friction with wash cloths, buff puffs, scrubs and towels.
“ Cosmetics have been rated as the second most influential factor in skin sensitivity. Harsh cleansers and stripping toners do more harm than good.”
3.Look for products that contain Red Hogweed root, Avena Sativa extracts, snd Bisabolol. These types of ingredients work synergistically to help reduce redness and irritation. Acetyl Tetrapeptide-15 is an excellent new peptide that soothes nerve endings and improves skin tolerance to target neurogenic inflammation. 4.Moisturise and help to repair the skin’s barrier function. Fragrance free moisturisers rich in silicones, essential fatty acids, lipids and ceramides work well in this case. Protection from the sun is important and daily use of a fragrance free physical sunscreen of at least SPF15 is recommended. Try a formulation with Zinc Oxide or Titanium Dioxide in preference to chemical formulas that increase heat in the skin.
Not to be underestimated is the impact of stress. Current research has explored the skin’s nerve responsiveness and linked this to increased inflammation in the skin. The study of neurogenic inflammation has demonstrated that not only direct stimulation of the nerve endings in the skin, but also the increased nervous activity and chemical release associated with stress can affect skin reactivity. This is well illustrated in skin conditions like eczema, psoriasis and acne, where increased inflammation is experienced and conditions worsen during times of increased stress. In reality, we can expect to see a continued rise in sensitivity as so many factors overlay to impact skin function and behaviour. However skin science has definitely caught up. It is now not only possible to soothe skin by reducing inflammation, but we have the means to boost skin
tolerance and improve skin sensitivity thresholds. Give your skin support to be able to cope with the constantly fluctuating environment, but be gentle with it. In the case of sensitive skin – less is definitely more.
Find out more about Dermalogica at: www.dermalogica.co.uk or call 01372 363600
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TANNING
Tan Times UV & The Skin
After a seemingly never-ending winter, the UK has finally been able to enjoy some sun. However, with the heatwave also comes some very real risks from the sun. As a therapist it is important you understand what ultraviolet light is and how it reacts with the skin. ltraviolet radiation (UVR) is U emitted by the sun, and it is this which reacts with the skin. However, these days it is also produced by artificial lights and sunbeds.
UVR is broken into three bands, with UVA and UVB being of greatest concern to human health. UVA is the most common form of UV light and it is this which has the initial pigment-darkening effect of tanning. The UVA light stimulates melanin production, which is the pigment that determines the colour of the skin, eyes and hair and helps protect the skin from the effects of ultraviolet radiation. It is automatically produced in the basal cell layer of the skin by melanocytes on exposure to UVA light. The long, slender protrusions of the melanocytes inject melanin into the neighbouring cells of the epidermis and determine the depth of tan a person’s skin will achieve. The higher the Fitzpatrick classification, the more quickly a tan will develop to protect the underlying structures. The Fitzpatrick Classification Scale is a system which assesses the amount of melanin pigment in your skin. This not only provides your skin colour, but also determines how your skin will react to sun without protection (photo-sensitivity). The Classification Scale begins with Caucasian, which is skin type I, through to skin type VI of Afro-Caribbean skin. The lower skin types have a lesser risk for problems such as hyper- and hypopigmentation following certain treatments. However, skin types IV and over are higher risk.
An additional factor is the colour of the eyes and hair – the lighter the colour, the lower the Fitzpatrick classification. When the skin is exposed to the sun for any period of time, the molecules which make up the living cells are damaged and altered. In extreme cases DNA can be damaged by UVB causing cells to die. If there is a permanent alteration to the nuclear DNA then certain types of skin cancer may ensue. However, it is important to point out that we need certain levels of UVA and UVB in order to maintain healthy levels of vitamin D. Sunburn is brought about when the UVB dose causes changes to take place within the skin. A few hours after exposure the burnt areas begin to feel hot, prickly and tense, with a slight pink hue to the skin, becoming increasingly uncomfortable over time. After a few days the redness and soreness dies away and the peeling process, which can last up to five days, begins. Damaged cells release chemical substances which are responsible for the widening of the small blood vessels in the skin and the redness it causes. This increased blood supply to the burnt area also allows greater tissue fluid and white cells to accumulate, causing swelling. Repeated damage by the sun will increase the signs of ageing in most skin types.
If the skin is exposed to it through artificial light, it is absorbed by the outer dead layers of the epidermis. When travelling abroad, many clients take great care of the skin by protecting it from the sun. However, in the UK we seem to have a much more lackadaisical attitude towards the sun. Perhaps we are lulled into a false sense of security, thinking it is not as strong, or maybe the short period of time the sun actually appears makes us more willing to risk it. Whichever is the case, education is key.Your clients must understand what damage they are doing to their skin. They must be made to understand that sunburn is not simply a few days of discomfort, it can leave lasting damage. Even if there are no signs of damage, regular sunworshippers can still experience premature ageing and a toughening of the skin, and everyone is at the risk of skin cancer. By understanding what UV light is, you can treat your clients effectively. This includes offering effective suncare, or it can form the basis of responsible sunbed treatments. UVR is a powerful thing and its affects should not be under-estimated. Look after your clients and keep them well informed and they will continue to return to you for healthy, beautiful skin for years to come.
UVC radiation does not affect the skin as it is absorbed by the atmosphere.
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THE
NAIL TIPS
MALE MANICURES
Manicures are a staple treatment for most salons, and women are huge fans of it. However, there is now a growing market for the male manicure, and this clientele is proving to be one that should not be ignored. he number of men visiting T salons is increasing at a rapid rate, and themost popular reasons
If you are going to amend your methods, remember to file the nails to a shorter length, and in a square shape. Most men will not require enamel, but buffing the nails will still provide a smart appearance. When massaging, try to use an un-perfumed lotion or oil rather than a cream,and remember to use deeper movements.
Manicures are now becoming popular with men who want to keep their hands looking good without appearing too feminine. It is important to remember that although the manicure can be modified to be more masculine, as with your female clients, every man is different, and some may want what others may not. Ensure that you do not make too many assumptions, and check what the client would actually like.
The male manicure is also a good treatment to offer around weddings. As well as the bridal party, the groom may also require some attention for his nails. This can be a file, shape, and cuticle work, to make sure he is looking neat and presentable. Don’t forget to include prices for the groom in any of your wedding packages, as this may give the wedding party an idea that had not previously thought of.
for this are waxing, tanning and massage. However, the metrosexual male is becoming more aware of all aspects of his appearance, and so untidy hands and messy nails are something which they are now looking to deal with.
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Whilst the manicure is likely to be the most popular nail treatment required by men, do not assume that it will be the only one. Some chronic nail biters may want enhancements to make their nails more presentable and try and cure them of the habit. In this situation, keep the nails short and natural looking. Musicians can also be good clients, as some guitarists find enhancements on one hand helps them to play. For male enhancements, sculpting may be easier as men can have wider nails. When finished, buffing the nail will give it more of a matt appearance, instead of a shiny top coat.
NAILS
Members of the transgender or transvestite community may also require nail treatments such as nail enhancements, foils or nail art. It is important to treat all clients with the same level of respect and friendliness. The transgender community is a loyal one, and an accepting salon will receive a lot of new business through word of mouth. When offering male nail treatments, remember to keep an open mind and do not assume you know what the clients wants; they may surprise you. Always go through a detailed consultation to clarify exactly what the client wants. Men can become very loyal clients, and so once you start to build up this clientele base, you are likely to be rewarded for it.
The manicure is no longer a treatment exclusive to women offering more choice on your treatment menu will mean that you cater for all, and will widen the net of potential clients. If you are still stuck for ideas, contact your nail suppliers, as many will have specialist spa and luxury lines, as well as specific training to help you tailor your treatments.
The GTi Manicure course covers male manicure as well as a whole host of other ways to tailor your treatment. Please visit www.beautyguildtraining.com to enrol on the course. GUILD GAZETTE - 37
Waxing Lyrical Facial Waxing
Waxing treatments are one of the most popular on offer in beauty salons.This can be seen in the Guild’s Beauty Industry Survey, which shows that Hair Removal is the second most popular type of treatment on offer in beauty salons. here are a wide number of T basic waxing treatments that are on offer. These include legs,
underarms, bikini line, and facial waxing. These treatments may not seem the most glamorous, but they do offer regular income to a large number of salons across the country.
Facial waxing is an often overlooked side of the treatment, largely because it is low revenue. However, it is these low prices which will bring plenty of ‘walk-in’ clients through your doors. It is also something which clients can still justify even when tightening the purse strings as it will make little impact on their bank balances.
Whilst facial waxing is quick and removes all the required hairs, some clients can react to the heat. This means it is not ideal for clients with sensitive skin and alternative treatments such as threading should be suggested. Facial waxing will generally require smaller spatulas and wax strips because the area to be treated is so precise. These can usually be purchased from your waxing supplier, or you can cut existing full size ones to the required size. To wax the chin you will need to thoroughly cleanse and dry the area. Apply the wax in the direction of the hair growth on the chin before removing with wax strips.You must take care not to put pressure on the respiratory tract when doing this.You should remember that some clients may require you to remove hair growing down the neck as well.
During the waxing process, hot wax, warm wax or sugar paste is applied to the hair and can be used to remove larger areas of hair on the face and body and the results last about four to six weeks. Warm wax is suitable for most areas of the body. It is of particular benefit to clients who suffer with sensitive skin as the working temperature is lower than that of hot wax. If the hair is too short it will not be removed completely. 38 - GUILD GAZETTE
Do not be fooled by these low prices, a steady string of clients all booking for short, cheap treatments will soon boost your coffers. Facial waxing can be marketed as a whole treatment, but it is more common that clients are looking for specific areas. These include the chin, upper lip and eyebrows.
The upper lip should also be cleansed and dried. The hair in this area tends to grow in the centre in a downwards direction, and outwards at either side of the mouth. Apply the wax in three sections, starting with the sides and concluding with the middle. When removing the wax, you should take care not to put pressure on the lip area. The area under the nose can be very sensitive and so extra care should be taken.
WAXING
The eyebrows are possibly the most requested facial waxing procedure.You should make sure you discuss exactly what shape the client wants and how thin they are required to be. Once sanitised, comb the eyebrows into shape using a disposable mascara or eyebrow brush and, if necessary, apply petroleum jelly to the areas you do not want to remove. Apply the wax between the two eyebrows and remove. Then, carefully apply the wax beneath one of the brows in the direction of the hair growth.You may wish to ask the client to stretch the skin of their forehead to make the removal easier. If required, you can remove hairs from the top of the brow if this does not take anything from the main body of the brow. You will need to change your wax strip regularly with any of these areas in order to avoid a build up of wax and hair which might cause the client discomfort and trauma to the skin When any area has been completed, stray hairs can be plucked using a pair of sterilised tweezers.
At the end of any treatment you should soothe the affected area with a cooling aftercare gel or cream. These soothing lotions and after-wax antiseptics can be retailed to the client to help calm down any irritations once they have left the salon. Before offering any facial waxing treatments, you must ensure you are properly trained. Take a look at the accredited courses on the Beautyguild.com Training Directory. Guild Training International offer a fantastic Waxing course. All of the theory can be completed online at your own pace before attending a one-day practical session and assessment at a GTi Training Centre. The course is written by industry experts to the highest standards and also meets the National Occupational Standards.
It will give you top quality knowledge in an indispensible skill to help boost your career options. The theory modules include pictures, diagrams and voice-overs, as well as videos of the technique to make this a unique all-round learning experience. The course is suitable for both beginners who wish to start their career and those wanting to further their knowledge. The GTi Waxing course is made up of twelve theory modules which should take no more than an hour each to complete. Each module finishes with an assessment to check your understanding as you go along. The quick and flexible learning programme allows you to work at your own pace, and see your progress.You can log in to the course at any time to continue your work, meaning you can study around home and work life. Visit www.beautyguildtraining.com for more information and a free trial of the course.
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Sweet Squared Brands That Redefine Our Industry
Sweet Squared, award winning distributor for brands that redefine our industry, proudly announce their newest partner! Tibby Olivier has appointed Sweet Squared as their new and exclusive distributor partner for the United Kingdom and Republic of Ireland.Tibby Olivier is one of the country’s most innovative and fastest growing independent beauty manufacturers. Founded by cosmetologist and perfumer Julieann Parry, Tibby Olivier has produced the transforming treatments Faith Lift and Shrinking Violet. The non-invasive face-lifting skin care system and body-wrap slimming treatment uses a combination of professional salon treatments and after care products to produce remarkable, proven results. The collaboration between the two companies will enable Sweet Squared to introduce the Tibby Olivier brands to its extensive network of beauty industry professionals; award winning education combined with the Tibby Olivier treatments will lead therapists to already-proven salon success allowing their customers deepest desires to come true – younger looking skin and a slimmer body shape.
Faith Lift & Shrinking Violet Treatments •Simple, modern and effective treatments •Easy to promote, perform and rebook •Recognisable brand with a strong consumer demand •Retail and homecare support
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About Tibby Olivier Cosmetologist and perfumer, Julieann Parry is an independent, modest creator and manufacturer of Tibby Olivier beauty products - one of the UK’s best kept secrets. The customer base has been established from myriads of referrals and recommendations. Tibby Olivier remains focused on creating products using only the finest ingredients.
About Sweet Squared Founded in 2006 Sweet Squared (S2) is the award winning distributor partner for CND in the United Kingdom and Republic of Ireland. S2 have ‘Served the Pro’ on behalf of CND for over 20 years and do so with love and respect!
Tibby Olivier + Award Winning Education = Client Satisfaction Guaranteed. For treatments that transform your clients and your business, find out more about Faith Lift and Shrinking Violet at www.sweetsquared.com
PROMOTION
!
DON’T PANIC THINK LYCON
Waxing is still the most common method of hair removal available and can leave your skin hair free and smooth for up to three weeks.The reality is that things can go wrong and a bad waxing experience can leave the skin torn or bruised and result in breakage of the hair, leaving both client and the therapist traumatised. It’s how you handle these situations which will affect your business. Lycon is the professionals choice in quality wax, an essential ingredient in the success of leading salons around the world. Used at an extra low temperature, Lycon Hot Waxes can be re-applied five or six times on the same area, without skin discomfort or irritation. No more burning or removing skin layers in the intimate areas where the skin is delicate and requires extra care! Hot wax has a tendency to stick to the skin. By using the correct amount of Lycon’s unique Pre Waxing Oil, the wax only adheres to the hair - not sticking to the skin and so resulting a more comfortable waxing experience with no skin drag. Once the super pliable hot wax has set, it will easily lift up around the edges – eliminating the need for flicking and picking, making it easier for the therapist to grip and remove patches without the wax snapping during the treatment.
Lycon’s revolutionary hot waxes will shrink wrap around the hair, allowing the hair to be removed from the root. This ensures hairs do not break off at skin level which is common during waxing - giving a smoother finish and longer lasting results. With a super grip technology, Lycon waxes are designed to grab the shortest hair down to 1mm, and leave your skin smooth and free from ingrown hair.
If you have any enquires about Lycon wax, please feel free to contact Strip Distribution Ltd on 0207 590 9300 email sales@stripdistribution.com or visit www.lyconuk.com
Lycon training courses will introduce you to the Lycon Waxing System, providing you and your therapists with the necessary skills needed to perform a fast, efficient, thorough and costeffective treatment, focusing on everything from client comfort and correct product usage throughout to troubleshooting and retailing skills. Lycon’s trouble-shooting sessions will give the therapist the right skills needed to ensure every waxing treatment goes smoothly and making it a very pleasant experience for both you and your client.
GUILD GAZETTE - 41
Professional Development SECTION The only magazine offering free Continuing Professional Development training www.beautyguildtraining.com
New Cosmetic
Regulations
Hard Work Pays Off
What does it mean for your business?
Personal Safety
Lauren Goodger Q&A
Beautyguild Survey
For a successful career in the professional beauty sector, you will need to keep up to date with the latest industry developments and you will be constantly learning new things. This is why the Guild of Professional Beauty Therapists is the only trade association offering its members free Continuing Professional Development training through the Guild Gazette. The following pages contain articles written by leading industry experts giving legal, business and training advice. Once you have read this section, log on to the GTi website and take the Professional Development module for September. With Dr Leah Totton winning Lord Alan Sugar’s The Apprentice recently and getting to set up her aesthetics business with the man himself, regulation of the industry has become a talking point again. Turn to page 45 to read the second set of results from the Beauty Industry Survey 2013 as well as the Guild’s views on industry regulation and how it would affect our members.
On page 56 we have our regular article from accountants Stopfords. In this issue Stopfords advise on the best way to make informed decisions for your business. If you have yet to start your business and are looking for financial backing, you will need to write a detailed business plan. Find guidance on how to do so on page 44.
With a new school year upon us, we also have lots of training advice for students and tutors alike. If you are setting up your own training academy, Guild accreditation should be top of your to-do list. Find out how to get your courses recognised for membership and insurance purposes by the largest trade body in the industry on page 67.
Someone who has started their own professional beauty business is reality TV star Lauren Goodger. Find out about her journey from The Only Way is Essex to Lauren’s Way on page 51.
We also have our Accredited Schools (page 60), Training Diary (page 58) and School Report (page 52) so you can plan for the year ahead and pick the right courses for you.
We have a look at the new cosmetic products EU regulation on page 57 and find out how it will affect you as a therapist.
Once you have finished reading this section, visit
As a therapist, you will be required to understand the fire safety regulations which are relevant to your situation in the event of a fire. We have provided a guide to these on page 50. In keeping with the safety theme, there is also an article on keeping yourself safe when working on page 54.
www.beautyguildtraining.com to record your CPD points.
How To Register Your CPD Points After you have read this section, you will have the opportunity to visit the Guild Training International website, www.beautyguildtraining.com and take an assessment featuring questions referring to the articles in this section to earn yourself two CPD points. To register your CPD points, please follow these simple steps.
1.
Visit www.beautyguildtraining.com.
2.
Hover over the CPD menu option at the top of the page and then choose Professional Development Module - July 2013.
3.
Click on the Enrol Now button.
4.
Enter your details in the required fields.
5.
Click on Confirm Purchase. You will not be charged for this module.
6.
Click on Go To My Courses.
7.
Click on View Course for Professional Development Module - July 2013.
8.
Click on Start Module.
9.
Answer the questions relating to the following articles.
10.
Once you have finished the course, your CPD points will be automatically uploaded into your CPD Diary. Click on CPD Diary in order to see your points. GUILD GAZETTE - 43
PROFESSIONAL DEVELOPMENT SECTION
Developing Your Career
Plan To Succeed By Louisa Fryatt When setting up your own business there are many things to consider, including how you will fund it. If you are seeking any financial investment or loans for your business then you will probably be required to provide a business plan.This plan should show the potential investor what your goals for the business are and how you plan to achieve them. our plan will need to cover Y two main areas: how the business will work and what the financial forecast is.
Business Details In your business plan you will need to outline what the business is. Explain why you are establishing it and what it will offer.You should also look at what sets it apart from other similar businesses. The investor will want to see what your aims for the business are, so make sure you outline any goals you may have. This may be to treat a particular number of clients per week, to grow the business rapidly or to maintain a steady trade with a regular income. Your business plan should not only focus on what your business involves, it will also need to consider your competitors. Include details of the potential market and outline which sector of the market you will be targeting. Show that you understand who your main competitors are and what makes you different from them. Financial Forecast You will also need to put together a financial forecast for your business, including strategies for sales and marketing.You should put together details on what your pricing will be and how you decided on those prices. The investor will want to know who is running the business before they offer any money so detail your qualifications and experience. If anyone else will be running the business with you then ensure that their information is also included.
44 - GUILD GAZETTE
Your investor will want to know what your biggest expenditures will be, so include details on where your premises will be and whether there is any specialist equipment you will require. An investor will also want to see your marketing and advertising strategy.You should outline how you plan to promote the business and what this will cost. They key thing any investor needs to know is how much money you need. Explain what financing is necessary, why it is necessary and how you will be able to afford to pay it back. If you, or anyone else, have put money into the business then you will need to declare this. Investors will only loan money if they can be confident they will get it back. All businesses will involve risks and they will want to know what the greatest risks to your business are.You should counter this with any information on how to avoid this, and how to deal with it if a problem should occur. You will need to put together forecasts for sales and cash-flow as well as a projected profit and loss account for the next five years. Make sure you are realistic with your figures as overestimating them may give a false impression to the investor.
All of the information you provide will need to be based on factual information, so include any market research figures or statistics that you can. Compiling a business plan is an important element in establishing your business, and so it is vital that you get it right. Therefore, when putting together any financial information you should consult with a professional accountant.
SURVEY 2013
The Guild ran the very first professional beauty industry survey back in 1995, and has continued to monitor the state of the market ever since.The Guild’s survey provides members with an invaluable update on the current state of the market.With the UK economy narrowly avoiding a triple dip recession in the first quarter of 2013, the survey gives us an insight into how the professional beauty market is performing. Here, we continue our look at the Survey Results from the July/August issue of Guild Gazette.We are grateful to Dermalogica, Essential Nails, Goddess International, Nouveau Beauty Group, Sweet Squared, Sienna X, and Training Solutions, who sponsored the survey and provided a number of prizes as incentives for Guild Members to complete the questionnaires. A full list of prize winners can be found on page 12 and on the Beautyguild.com website.
2013 BEAUTY INDUSTRY SURVEY SPONSORS
Beauty Industry Survey 2013 The Beauty Industry Survey questionnaire was printed in the May/June 2013 issue of Guild Gazette, and was also available online on Beautyguild.com, the industry’s largest website, during March, April and May 2013. A total of 646 completed questionnaires were received. From the number of responses received, we estimate the accuracy of the figures should be in the region of +/- 5%. The results published in this article represent a small sample of the total survey. The full 2013 Guild Membership Survey report includes figures from previous years which show the relative changes and trends affecting the industry.
The full report also examines the relative market share of suppliers of Skincare, Waxing, Aromatherapy, Natural Nailcare,Tanning, Make-Up, Salon Uniforms, Nail Enhancements, Salon Furniture, Electrical Equipment, Electrolysis Needles and Wholesalers.
A copy of the 2013 Guild Membership Report can be obtained from the Guild for £195 + VAT by calling us on:
0845 2177 381 or email paul.archer@beautyguild. com
The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or by any means whether electronic, mechanical and/or optical without the express prior written permission.
PROFESSIONAL DEVELOPMENT SECTION
The Guild’s Beauty Industry
Treatment Prices The treatment prices set by salons determines the level of demand for services and the amount of revenue earned. The survey looked at a range of the most popular salon treatments and the table shows the average prices charged by all salons, and the availability of treatments, i.e. how many salons in the survey offered the treatment. The table also shows the changes in prices since last year. If we ignore those treatments which are carried out by less than 20% of all salons, prices for the more popular treatments have risen by an average of 3.1%. The latest available official rate of inflation for the UK, the Consumer Price Index (CPI) was 2.8%.* This means that treatment prices have risen in real terms by just 0.3% since last year. *Source – Office of National Statistics (ONS) Hair Removal. Prices have increased for all methods of hair removal and the average increase is 8.26%. The highest increases are in male waxing, up 17.11% and male intimate waxing, up 16.56%. Holistic Treatments Holistic treatments have seen a mixture of rises and falls, although the average prices have risen by 1.23% which is lower than then CPI and can therefore be considered to be a slight fall in real terms. Beauty Treatments General Beauty Treatments have also seen a mixture of rises and falls. Facials of various types have all shown an increase. The most dramatic fall has been in skin peels, although it should be noted that the fall of 32% is based on very limited data, with only 8% of respondents providing information for these treatments. Nail Treatments Nail treatments in general are the most popular salon treatments, and prices have risen by an average of 1.63%, which is less than the rate of inflation. Tanning Tanning treatment prices have all fallen. The large drop in treatment price for sunbeds is based on very limited data. The treatment prices for the more popular tanning treatments, spray tanning and salon based false tan treatments have both shown slight falls.
What are The Most Popular Salon Treatments?
The detailed treatment popularity information is published in the full survey report which is available from the Guild.
The survey shows which treatments are the most popular. At the head of this list and accounting for 30.8% of all salon treatments are nail treatments, which include manicures, pedicures, nail enhancements, nail art, gel, acrylic, gel polish and nail foils. In second place are hair removal treatments which are mainly waxing, but also include sugaring, threading and laser / IPL hair removal. Massages of various types are in third place accounting for 15.8%, with facial treatments in fourth place with 10.9% of the share. The top 5 most popular treatment categories account for 86.5% of all salon treatments.
Treatment Category
Treatment Popularity
Nail Treatments
30.8%
Hair Removal
18.3%
Massages
15.8%
Facials
10.9%
Lash & Brow Treatments
10.7%
Tanning Treatments
4.8%
Holistic Treatments
2.7%
Beauty Treatments
2.6%
Inch Loss Treatments
1.6%
Specialist Treatments
0.7%
Hairdressing
0.6%
Aromatherapy
0.5%
Salon Clients The survey shows us the number of businesses and an average number of salon clients. Client Numbers
Number of Businesses
Client Numbers
2013 Total
Large Salons
6,800
1,304
8,867,200
Small Salons
37,200
120
Total
4,464,000 13,331,200
The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or by any means whether electronic, mechanical and/or optical without the express prior written permission.
Hair Removal
Holistic
Beauty
Slimming Nail
Tanning
Treatment
2013 Average Price
2013 Availability
2012 Average Prices
2012 Availability
Price Change
15 minutes Diathermy
£14.03
10%
£13.21
15%
6.21%
15 minutes Blend
£15.37
5%
£14.28
10%
7.63%
Underarm Wax
£8.19
56%
£7.91
64%
3.54%
Bikini Wax
£9.64
54%
£9.02
64%
6.87%
Half Leg Wax
£13.59
56%
£12.87
64%
5.59%
Full Leg Wax
£23.31
54%
£22.02
63%
5.86%
Brazilian
£23.15
28%
£21.59
31%
7.23%
Laser/IPL
£46.04
4%
£43.45
4%
5.96%
Threading
£9.31
14%
Male Waxing
£21.01
21%
£17.94
27%
17.11%
Male Intimate Waxing
£35.62
6%
£30,56
7%
16.56%
Swedish Massage
£33.80
51%
£33.37
54%
1.29%
Aromatherapy Massage
£37.41
33%
£35.71
42%
4.76%
Stone Massage
£44.58
26%
£42.26
31%
5.49%
Indian Head Massage
£23.21
35%
£23.62
41%
-1.74%
Reiki
£29.78
13%
£28.91
17%
3.01%
Reflexologo
£30.32
19%
£29.44
28%
2.99%
Ear Candling
£23.32
24%
£24.51
29%
-4.86%
Crystal Therapy
£31.47
3%
£30.71
4%
2.47%
Thai Massage
£37.43
5%
£38.33
8%
-2.35%
Basic Facial
£25.22
55%
£24.55
60%
2.73%
Luxury Facial
£38.16
50%
£37.43
60%
1.95%
Microcurrent Facial
£41.32
15%
£38.25
15%
8.03%
Special Make-Up
£30.62
29%
£30.14
38%
1.59%
Pamper Parties
£44.22
13%
Skin Peels
£46.33
8%
£68.31
7%
32.18%
Microdermabrasion
£38.62
16%
£37.83
14%
2.09%
Red Veins by electrolysis
£33.33
6%
£34.38
9%
-3.05%
Eyebrow Shaping
£8.13
57%
Eyelash Tinting
£9.63
57%
£9.29
61%
3.66%
Eyelash Perming
£24.89
19%
£21.91
26%
13.60%
£41.55
37%
-2.65%
0.75%
Eyelash Extensions
£40.45
33%
Eyelash Semi Permanent Mascara
£22.76
7%
Inch Loss Body
£35.61
6%
£35.88
4%
Full Body Wrap
£48.60
14%
£46.25
16%
5.08%
Manicure
£17.68
66%
£17.22
73%
-0.75% 5.08%
Nail Enhancements
£27.65
35%
£27.90
35%
Nail Foils
£20.23
19%
£19.95
25%
Nail Art
£9.90
23%
£9.43
27%
Pedicure
£21.55
61%
£21.30
69%
1.17%
Sunbed (3 mins)
£2.53
3%
£3.24
4%
-21.91%
-0.90%
Spray Tan
£19.56
37%
£19.84
44%
-1.41%
False Tan
£27.70
13%
£27.77
17%
-0.25%
The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or by any means whether electronic, mechanical and/or optical without the express prior written permission.
Competition Among Salons We assess the level of competition faced by salons up and down the country by asking salon owners and therapists to tell us how many competitors there are within a ¼ mile radius, or a 5 minute walk of their own business. On average, there are now 3.44 competing salons within a quarter mile radius, or a 5 minute walk of any business compared to 3.11 in 2012. It is worth noting that home and mobile businesses which account for 65% of all businesses are not as easily noticeable as high street salons which have an obvious presence in any area. So, the actual competition faced by salon owners may be substantially higher than they think. Within the last year, an average of 0.83 new salons opened up in this same ¼ mile radius area compared to 0.73 in 2012. The average number of salons closing within each area was 0.42 compared to 0.41 in 2012. Note once again that it is obvious when a high street salon closes, whereas a mobile or home based therapist going out of business is very difficult to spot.
Social Media Social Media is widely recognised as an important method of communication between business to business and between business and consumer. A new question was added to the survey in 2013 to ask therapists and business owners if they followed the Guild on Facebook and Twitter. Almost half (46%) of all the respondents to the survey follow the Guild on our Facebook page. However, this does not take into account how many of those respondents have access to these social networking sites. For the survey this year, we had 165 more responses than in 2012. This was after the same level of promotion as in previous years and so our social media profiles could account for the greater awareness of, and participation in, the survey this year. Facebook now boasts over 1.06 billion monthly active users, making it one of the biggest and easiest marketing tools at your disposal. Social media is not only somewhere to show off your work, it is also a great avenue for running promotions and offers. It is marketing such as this which will attract new potential clients to your page, and lure more customers to your business. With the general public accessing social media sites 24 hours a day there is now no quicker way to reach your target audience, which may explain the high proportion of respondents now using one or more of the biggest names. The results published in this article represent a small sample of the total survey.The full 2013 Guild Membership Survey report includes figures from previous years which show the relative changes and trends affecting the industry.The full report also examines the relative market share of suppliers of Skincare, Waxing, Aromatherapy, Natural Nailcare,Tanning, Make-Up, Salon Uniforms, Nail Enhancements, Salon Furniture, Electrical Equipment, Electrolysis Needles and Wholesalers. A copy of the 2013 Guild Membership Report can be obtained from the Guild for £195 + VAT by calling 0845 2177 381.
Beauty Industry Survey 2013 Main Conclusions: At A Glance The number of Beauty, Nail and Holistic businesses in the UK is approximately 44,000. The industry is dominated by small businesses with home based and mobile businesses accounting for two out of every three of all businesses. There are now approximately 78,500 therapists working either full or part time in the industry. The majority of therapists (87%) are self-employed. The average self-employed therapist works 26 hours per week and has takings of £14.98 per hour, which equates to £390 per week before expenses. The average employed therapist works 32.5 hours a week for an average hourly rate of £8.57 per hour, which equates to £278.50 per week before deductions for tax and NI. Treatment prices have risen by an average of 3.1%, which is just slightly higher than the rate of inflation (CPI) which is 2.8%. The most popular treatments are Nails Treatments, Hair removal Treatments and Massages, and these account for 65% of all treatments carried out.
The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or by any means whether electronic, mechanical and/or optical without the express prior written permission.
The 2013 Beauty Industry Survey shows that salons and therapists up and down the UK are generally doing ok. All of us who earn a living in the professional beauty industry should rejoice at that news, especially when we consider other sectors of the economy that have suffered in recent times. Indeed, the credit crunch and global economic downturn has been going on for so long now that it is hard to remember what it used to be like when the news was more optimistic than pessimistic. Before we get carried away with congratulating ourselves for making the professional beauty a vibrant industry to work in, we need to recognise that the success of the industry has been due largely to the fact that it has been regulated through trade bodies like the Guild. This has allowed new business to open up without being bogged down by too much unnecessary red tape. If we want the success of the industry to continue, I believe we need to keep it that way. Not everyone agrees. Some organisations in the professional beauty industry think that we need to change a winning formula by introducing tighter external regulations. So, do the public really need to be protected from therapists who are inherently dangerous?
The debate about regulation of the professional beauty industry has arisen following the publication in April 2013 of a review by Professor Sir Bruce Keogh titled “Review of the Regulations of Cosmetic Interventions”. This review was commissioned by the UK Government following the PIP breast implant scandal in 2010 which affected an estimated 300,000 women in 65 countries. The Keogh Report makes a total of 40 recommendations which include calls for agreed accredited qualifications for non-healthcare practitioners and the establishment of a register of practitioners that is paid for through registration fees.
“ Regulation of the professional beauty sector through the trade bodies has always been sufficient for the safety and protection of the public.” The treatments examined in the review were Breast Implants, Botox, Chemical Peels (Medical Grade) and Dermal Fillers. Most people would agree that these treatments are ‘medical’ and not ‘beauty’ treatments and should therefore only be carried out by medical practitioners. However, Keogh also included Laser and IPL treatments which are carried out in a number of UK salons. These treatments used to be regulated up until 2010 when the government decided they should be exempt from CQC regulations.
If more regulation is recommended for the treatments covered in the Keogh review, how much of an impact will this have on the beauty industry? Not much according to figures from the Beauty Industry Survey which shows us that very few salons offer Laser and IPL treatments. The survey figures show not only the prices that salons charge for treatments, but also the availability of each treatment. In the case of laser and IPL treatments, these are only available in 4% of salons. For all other beauty treatments, regulation of the industry already exists through membership of trade bodies, the largest and most influential of which is the Guild. Guild membership and insurance is only available to therapists who are qualified, and Guild members are regulated to work under a strict code of ethics. Guild membership provides public recognition for qualified therapists who can register their details on Beautyguild.com, the industry’s largest professional beauty website. Regulation of the professional beauty sector through the trade bodies has always been sufficient for the safety and protection of the public. More regulation will not provide any additional safeguards but will just add unnecessary costs to small businesses which are the lifeblood of the UK economy. The industry is not broken, so there is no need to fix it!
The Guild argued at the time that this was wrong, and it is possible that salons and therapists who wish to offer these treatments in the future may have to obtain further qualifications and have to be regulated if the recommendations in the Keogh Report are adopted. Paul Archer MBA, BSc, CEng is a Director of the Guild of Professional Beauty Therapists. He can be contacted at paul.archer@beautyguild.com.
The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or by any means whether electronic, mechanical and/or optical without the express prior written permission.
PROFESSIONAL DEVELOPMENT SECTION
The Beauty Industry Is Not Broken: No Need To Fix It
Fire Safety Whether running your own business or working as an employee, everyone involved has a duty to be aware of the relevant legislation, protocols and procedures which you will need to follow in the event of fire.This will ensure the safety of you, your co-workers and your clients. he Regulatory Reform (Fire T Safety) Order (2005) states that all premises must have
adequate means of dealing with a fire and that all members of staff should know the location of these. The employer must ensure the safety of all people on the premises and liaise with any other employers and owners who may share the building.
“ Staff should be aware which fire extinguishers are on the premises and which type of fire each one should be used on.� A member of staff should be appointed to carry out fire risk assessments, develop evacuation procedures and provide a clear means of escape, as well as signs and notices detailing theses. They must also provide emergency equipment such as lighting, fire detection and alarm systems and fire fighting tools. They will also be required to train staff and consult with them on the fire arrangements. The person assigned this role must receive sufficient training. The fire fighting equipment kept on site may include fire extinguishers and blankets. The fire extinguisher should only be operated by the members of staff who have been trained to do so. All equipment should be checked and maintained regularly by an external contractor.
50 - GUILD GAZETTE
Staff should be aware which fire extinguishers are on the premises and which type of fire each one should be used on. The colour of the fire extinguisher and the colour of its label will define this.
To find out more about the health and safety information that you will need to know for a successful career in the professional beauty industry, take the GTi Health & Safety course.
When a new member of staff starts work they should be shown around the premises and informed of the fire evacuation points and procedures.
Log on to www.beautyguildtraining.com
Fire drill notices should be clearly displayed and should inform people of what to do in case of a fire. All staff should be trained in the location of alarms, exits and meeting points. Guild Training International have now launched their own Health & Safety course, covering everything you will need to know for a career in the beauty industry including first aid, fire safety, risk assessments and waste management in bite size modules. The course is completed at home in your own time meaning it fits in around your lifestyle.
or call 01332 224833 to enrol today and start learning straight away.
LAUREN GOODGER
Founder & Owner of Lauren’s Way No two days are the same for Lauren, who juggles the running of Lauren’s Way with her own huge media profile. She could be attending a photo shoot or a book signing one day, be on the Lauren’s Way stand at a beauty trade show the next day or even spend the day in the office with her team discussing new ideas and checking on the brand’s progress. Despite the expansion of the business into other areas of the beauty industry, Lauren wants to keep the main focus of Lauren’s Way on its signature product – tan. There are plans for new tanning products to be added to the already not unsubstantial range and Lauren wants to eventually be able to meet every tanning need. On the development of her business, Lauren says, “The fake tan industry is developing rapidly and improving all the time so this is definitely a focus, so we can keep up to date with our competitors.” Lauren Goodger with the Lauren’s Way Essex Angels, a team of mobile hair & make-up artists available to hire for parties and events.
From reality television star to beauty business mogul in her own right, Lauren Goodger’s beauty brand Lauren’s Way has gone from strength to strength since its launch in summer 2012.
F
rom a very young age, Lauren was a dedicated lover of fashion and beauty, spending most of her weekly pocket money on buying the latest beauty products and make-up. So much so that developing her passion into a fully fledged beauty business seemed like a natural progression for her.
Loved by consumer and therapist alike, Lauren’s Way caters to both the professional and the client, providing strip lashes, false tan and hair accessories including sleep-in rollers, clip-in hair extensions and big buns.
Broadening the range from just false tan to include all these other products allowed laurensway.com to become a one-stop beauty shop, perfect for a girls’ night out.
“ Believe in yourself and your products; if you have confidence in your business it will show. “ Lauren’s own love of false tan gave her the inspiration to base her brand around the product. Wanting to create a product which is easy to use and produces great results, Lauren has been involved in the process every step of the way from day one. She found her feet deciding on ingredients testing out the products and helping to design the labels and packaging. ,
Lauren’s dedication to the brand is clear and her tenacious attitude has ensured that Lauren’s Way has had incredible success in its first year and she advises anyone wanting to succeed in business to have the same outlook, “Believe in yourself and your products; if you have confidence in your business it will show. And never give up – starting a business is hard work, of course, but be determined to succeed and you will!” Clearly living out her dream, Lauren is unable to cite just one career highlight and says, “I am so proud of everything I’ve achieved. Having the opportunity to create my own beauty business is a dream come true.” For more information about the Lauren’s Way product range, visit
www.laurensway.com
GUILD GAZETTE - 51
PROFESSIONAL DEVELOPMENT SECTION
CAREER PROFILE
SCHOOL
REPORT
Education is the beauty industry is vital.The Guild Gazette School Report is here to let you know what our amazing accredited schools are up to.Take a look at all the latest developments and successes.
World Skills Competition Has Ab Fab Student Ab Fab Beauty Training Academy student Louise Shelton achieved second place overall in the southern heat of the World Skills UK competition. Competitors were judged on their ability to perform a holistic consultation, to plan a unique treatment according to their client’s needs, to provide a reflexology treatment demonstrating their understanding of pressure techniques using the thumbs and fingers on the reflex areas, to provide outstanding client care and to provide detailed aftercare. For more information on training with AB Fab, go to www.abfabbeautytraining.co.uk.
Beauty Therapy Trainer Visits Lews Castle College An Indian Head Massage course took place at Lews Castle College and was delivered by Wendy Andrews from Beauty Therapy Trainer. Those who attended were a mixture of students and lecturers from Lews Castle College and hairdressers from as far as Harris and South Uist. The delivery of the course was well structured and easy to follow as well as being interactive. An enjoyable and relaxing day was had by all. Find out more about Beauty Therapy Trainer at www.beautytherapytrainer.co.uk.
52 - GUILD GAZETTE
Education For Next Generation Aesthetic Treatments There has been a recent increase in demand for more advanced aesthetic treatments, but training has not kept up. The Academy of Advanced Beauty, founded by Barbara Freytag, aims to fill this void by teaching the key aspects of the science surrounding the treatments as well as just the procedure. This means that students will be competent and well informed, ensuring good practice and client satisfaction. The Academy offers independent courses in a range of rapidly expanding new aesthetic treatments. For more information, go to www.academyofadvancedbeauty.com
Gentle Touch Therapy Training College has been announced as the sole training provider for the new KHS Training Academy attached to KHS Beauty Warehouse which opened earlier this year in Barnsley, South Yorkshire. The courses began in June and include Manicure, Pedicure, Eyelash & Brow Tinting, Party Lashes, Waxing, Indian Head Massage, Body Massage, Facials, Hot Stone Massage, Hopi Ear Candles and Reflexology. See more at www.a-gentle-touch.co.uk.
One of Barnsley’s largest, professional Hair & Beauty Stores
Training Academy Opens 23rd June
The Beauty Academy Is Looking Good The Beauty Academy has continued to build on its international reputation as a make-up training facility, with two of its tutors being involved in a recent photo shoot. Dominic Paul created the make-up looks and Vanessa Rosemeyer created the hair, with fabulous effects from both. The Beauty Academy has top class tutors in 10 training centres throughout England.Visit www.thebeautyacademy.org to see the full range of courses available.
Date: Course(s): 23rd JUNE Manicure+ Pedicure 24th JUNE Eyelash/Brow Tinting – half day, morning 24th JUNE Eyelash Extensions – half day, afternoon 30th JUNE Warm Waxing - beginner 1st JULY Indian Head Massage TheJULY Wiltshire School of– Beauty and 7th/8th Swedish Massage 2 days 14th JULY Hot Stone Massage Holistic Therapy (WSBHT) are 15th JULY Facials delighted to Warm nowWaxing offer thesystem Guild 21st JULY – roller 22nd JULY Hopi Ear Candles Diploma in Warm Bamboo Massage. 28th/29th JULY Reflexology – 2 days
Wiltshire School Add To Prospectus
Como Holistic Training Welcomes New Tutor
This one-day intensive course is aimed
Hurry places available!! at thoselimited who already hold a body
6Lmassage Redbrook Businessand Park (Red Zone) qualification, would like to Barnsley. S75a1JN provide treatment that compliments their other therapies. Warm
01226 321821 Bamboo is relatively new to the UK, and involves carrying out a massage (1ml from town centre, 2ml from Jct 37 M1.) using heated compressed bamboo sticks that stretch the muscle fascia more sustained treatment. Take a look now at
Opening Times: Monday-Thursday - 6:30pm and creating8:30am a deeper Friday: 8:30am - 5pm www.wsbht.co.uk. Sunday: 10am - 4pm
Top Award For The Greenroom The INAA (I Need An Appointment) Scottish Hair and Beauty Awards were held at the Glasgow Hilton in May and Dundee business The Greenroom Beauty Salon and Training Academy came top, winning the Scottish Beauty Salon 2013 award. The Greenroom, owned by Zoe Linton, is based in South Tay Street. A thrilled Zoe told us, “I’m delighted The Greenroom has won Scottish Beauty Salon of the Year. It’s testament to the girls who work in the salon and to our customers. The Greenroom has always been committed to being the best in our industry and this award makes us all the more determined to stay there.” Find out more about The Greenroom Beauty Salon and Training Academy at www.the-greenroom.com.
Eiren Curtis is the latest new recruit at Como Holistic Training and will be teaching both beauty and holistics. They are a recently accredited school and currently have offers for beauty and holistic training. The centre is also planning an open day on 4th August with meditation at midday and valuable information on crystals, allowing you to purchase them on the day or order anything specific you require. Find out more at www. comocentreforenlightenment.com.
Send your School Reports to us and you may see them appear in the next issue of Guild Gazette. You can email any information to Louisa Fryatt at
louisa@beautyguild.com.
GUILD GAZETTE - 53
PROFESSIONAL DEVELOPMENT SECTION
Gentle Touch To Train For KHS
Staying Safe Working as a mobile or home therapist can be both fulfilling and convenient. Many find this an ideal method of working around other commitments, whilst doing a customer facing job they enjoy. However, it is important to remember that working as a lone therapist can raise issues about personal safety.
Transport If you are travelling to appointments, you should ensure that your car is in good condition – you do not want to take the chance of being left stranded by an unreliable vehicle. Keep it regularly serviced, and try to ensure it is fitted with some sort of alarm. If you have an appointment with a new client, make sure you know where you are going. Plan your journey beforehand and, if possible, try to complete a practice run at an earlier date. Being able to find the address you are looking for means you will not have to stop when actually travelling to the appointment, and also lets you see whether you can park close to the client’s house, or whether you will have to walk any distance. When parking your car, try to leave it as close to your client’s home as possible. This limits the distance you will need to walk alone, and also makes it easier to make a quick getaway if you do feel threatened. Also, remember to park somewhere that is well lit. Even if you arrive in the day time, bear in mind that you could be leaving after dark, so plan in advance. When visiting a client, try to make sure that valuables and equipment are not on display in your car. This will only serve to make your car a target, and could leave you substantially out of pocket, through lost equipment and therefore postponed clients.
54 - GUILD GAZETTE
There are many advancements in modern technology which can aid us in personal safety, but few are as useful as the mobile phone. If you are a mobile therapist, it is vital that you carry one of these, even if it is only for emergencies. This not only allows you to keep in touch with someone at home, but it also provides you with a subtle escape route.
Try to ask a friend or relative to call you half way through a treatment, and organise a code. For example, if you are happy with the appointment and do not feel vulnerable in anyway, then tell the caller you will be at the next appointment on time.
PROFESSIONAL DEVELOPMENT SECTION
Mobile Phones However, if you feel that you are under threat in anyway, state that you will be home right away telling your client that you have a family emergency that you must attend to, and leave the appointment. A phone can also be a useful thing to keep in the car, in case you break down at any point. It is also useful to have a mobile phone for advertising purposes. This is helpful for both mobile and home therapists, as you can identify nuisance callers, and reject the call. It also means that the caller cannot tell whether you are home or not. As a home therapist, you should try to keep a phone in the treatment room, should you need it in an emergency. Mobile phones also mean you stand less chance of missing a call from a potential client, as you can keep it with you at all times.
At The Appointment Whenever you make an appointment with a client, always try to obtain as many contact details as possible, particularly a phone number.You can pass these details on to someone at home, making sure that they always know where you will be, and how long for. Many therapists set a policy on male clients. Lone therapists often feel more comfortable working on women only, particularly if they are female themselves. Others choose to only take male customers that they already know, or who are family members of regular, well-known clients. Whatever you choose, make sure that it is something you are comfortable with, do not allow yourself to be pressurised into taking on clients you do not wish to. However, it should be remembered that the majority of male clients have perfectly innocent intentions, and do not wish to cause you harm. It is also worth bearing in mind, that just because your client is female, does not mean you are safe. Women are equally as capable of causing trouble and acting in a threatening way.
Mobile therapists should always let their client lead the way through their home. Make sure that your client is actually there before entering. If a man has made an appointment for his wife, insist on speaking to her first. If you are at home, make sure you can see who you are letting in, if you do not recognise the person, or cannot get them to confirm who they are, then do not be afraid to refuse someone entry. If you are at home, try to keep your treatment room separate from the rest of your home. This helps to protect family members, such as children. However, you should try to make it clear that someone else is home with you, or due home, even if this isn’t the case. Clients are less likely to become aggressive if they feel they are out-numbered. When setting up your equipment, make sure you have a clear path to the exit. Set up tables and massage couches with their end nearest the door, so that it doesn’t matter which side you are positioned, you can still get out. Personal space is also an issue; depending on the treatment you are performing, remember to maintain a
comfortable personal space for both you and your client. This will help to prevent the client feeling threatened, and will also keep unwanted advances at bay. If you do feel threatened in any way, then keep in mind that your safety is the most important thing. Do not be afraid to terminate the appointment at any time if you feel that your safety is compromised. If you are in a client’s house then leave straight away, grab only your personal effects such as your phone and keys. Do not attempt to collect your equipment, as it will only slow you down. Remember to report any incidents to the police as soon as possible. Do not let fears of personal safety hold you back from the career you would like to follow. Many therapists work for many years without ever encountering a problem. Simply remember to be on your guard, and do everything you can to avoid dangerous situations in the first place. Beauty therapy can be a rewarding and satisfying profession, so make sure that you keep it this way, by keeping yourself safe.
GUILD GAZETTE - 55
Measure & Manage The Right Things By Stopford Associates In these difficult times it is really important that business decisions are taken at the right time based on the right information. Unfortunately for many business owners, the only accounts information they receive is the annual accounts which by definition come once per year. In these cases decisions are often made on ‘gut-feel’ and are often taken too late, resulting in crisis-management. Management accounts prepared on a quarterly or, better still, monthly basis would provide more frequent, accurate information on which to base decisions. However, they are not the complete answer. They provide an historic overview of the business performance, they do not explain what has caused these results.
Firstly, they will measure the critical activities which will determine the success or otherwise of the business. Secondly, they will tend to be lead indicators rather than lag indicators. Lead indicators measure the activity which causes the result (the lag indicator). Thirdly, they will not just be financial measures. In fact, often the most useful are non-financial. Finally, they tend to be reported frequently – some daily, some weekly, some monthly. So here are a few examples:
For example, management accounts may show that sales have fallen. This might be that you have lost customers. Or it could be that your customers are buying less or that you are discounting your prices. Without going behind the figures to understand what has been the cause, sensible decisions cannot be made.
•Number of missed appointments per week •% of appointment book time unfilled each week •Number of new clients – also measure effectiveness of different types of marketing spend •Product spend per appointment •Customer satisfaction •Staff absences
So what is required? In addition to the management accounts, we need to consider a range of other measures which will provide the information we need to run the business. The measures are known as key performance indicators (KPI’s).
Over time a ‘scorecard’ of relevant measures will be developed which will provide the business owner with a clear picture of current performance.
What characteristics will these key performance indicators have?
56 - GUILD GAZETTE
There is no better time to see if it will work for you.
Graham Richmond
Stopford Associates have two useful booklets designed to help businesses. Firstly a booklet for new starters titled ‘Flying Start’ and secondly a booklet to help businesses to improve their profitability titled ‘Unlock Your Profit Potential’. Both booklets are available at www.stopfords.co.uk. If you would like to find out more about management accounts, please contact Graham Richmond on 01623 420269 or email graham@stopfords.co.uk
Regulation Where Do You Stand?
From July 2013 a new EU regulation (number 1223/2009) replaces the previous Cosmetics Directive in order to ensure that consumers’ health is protected by monitoring the labelling and composition of cosmetic products. But what does this all mean and where does it leave you as a therapist? Guild members need to be aware of changes in the law which affect their business. The new regulation is designed to protect consumers and places responsibilities on the manufacturers and suppliers of cosmetic products which are available commercially. The regulation will monitor a few different areas of the manufacturing process including labelling, the use of restricted substances, safety testing and reports, notifying relevant authorities and traceability. Many products are likely to be affected including, but not limited to; spray tanning solution, skincare products and aromatherapy oils. In practical terms, this regulation will not stop you from blending your own aromatherapy oils for professional treatments. It will only affect you if you are selling the oils you have blended or when giving oils left over from the treatment to the client to use at home as you would then become the supplier. The new regulation would prevent you from doing this. If you currently make and supply your own cosmetic products, you must be able to adhere to the regulation.
This would involve you, as the person responsible for your cosmetic product, acquiring a valid and approved toxicology assessment for your products if you want to sell them anywhere within the EU, as well as labelling the products appropriately. Small companies may find it almost impossible to do this as the cost and practicalities involved will be unrealistic.
Check with your supplier if you are unsure as to whether they are fully complying with the new regulations.
For the products cover under your Guild combined Medical Malpractice, Public and Products Liability policy to be effective, the products that you sell and use in the course of your professional treatments must be purchased by you from a reputable supplier who is fully compliant with the new UK/EU regulations, even if the supplier is based outside of the UK/EU.You must ensure that in all cases, you have a right of recourse against any supplier for the purchase of products. Cover under your Guild Insurance Policy is also subject to your compliance with the terms and conditions of the policy.
•Skin patch tests must be carried out at least 24 hours prior to performing a lash or brow tint or prior to the application of semi-permanent mascara, when the client attends the salon for the very first time.
Patch Tests Guild members must also ensure that they adhere to the specific terms and conditions of the insurance policy wording that relates to skin patch testing.
•If at anytime in the future you decide to change the brand of product that you use, all clients must be patch tested again. •There is also a general insurance requirement that stipulates that you must carry out a skin patch/ allergy test prior to any treatment where it is normal practice to do so or if the manufacturer’s instructions specify that a patch test is required prior to the use of a particular product or item of equipment. •The outcome of the patch test must be noted on the record card and the treatment must not go ahead if there is a positive reaction. The record card must be kept for ten years from the date of the first treatment or in the case of a minor until they reach majority.
PROFESSIONAL DEVELOPMENT SECTION
New Cosmetic
Training Diary SEPTEMBER 2013 Wednesday 4th September Reiki Second Degree Jill Yvette’s Holistic Beauty 01484 642 399 or visit www.iwishtherapies.com Monday 16th September Bamboo Massage Cottage Training Centre 02381786541, email admin@traininginbeauty.co.uk or visit www.traininginbeauty.co.uk Eyelash Extensions Eyelash Emporium 01753650656 NVQ Level 3 Beauty Therapy – Massage Route Therapy Learning Centre sarah@therapylearningcentre.com NVQ Level 2 Barbering Therapy Learning Centre sarah@therapylearningcentre.com NVQ Level 2 Hairdressing Therapy Learning Centre sarah@therapylearningcentre.com Tuesday 17th September NVQ Level 2 Beauty Therapy Therapy Learning Centre sarah@therapylearningcentre.com
Thursday 26th September Hairdressing & Barbering NVQ Diploma Level 2 HHBTA Training Academy 01452 729082 or visit hhbta.com Friday 27th September Swedish Body Massage Cottage Training Centre 02381786541, email admin@traininginbeauty.co.uk or visit www.traininginbeauty.co.uk Saturday 28th September Eyelash Extensions Eyelash Emporium 01753650656 Bridal Make-Up The Cheshire Make-Up Academy enquiries@cheshiremakeupacademy.co.uk Bridal Make-Up & Hairstyling The Cheshire Make-Up Academy enquiries@cheshiremakeupacademy.co.uk Monday 30th September Hot Stone Massage Therapies on the Wolds 01377 236659 or email anneatwetwang@aol.com
Monday 23rd September Complete Nail Technician Course Covering Manicure/Pedicure, Gel & Acrylic Extensions, Nail Art HHBTA Training Academy 01452 729082 or visit hhbta.com
Saturday 5th October Eyelash Extensions Eyelash Emporium 01753650656
Wednesday 25th September Beauty Therapy NVQ Diploma Level 2 & 3 HHBTA Training Academy 01452 729082 or visit hhbta.com
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Sunday 21st October Eyelash Extensions Eyelash Emporium 01753650656 Monday 22nd October VTCT Level 3 Certificate In Stone Therapy Massage Base Formula Training Academy 01664 501110 or email courses@baseformula.com Saturday 26th October Eyelash Extensions Eyelash Emporium 01753650656 Wednesday 30th October I Wish… The Full Body Facial Level Two – Advanced Specialist Facial Training Jill Yvette’s Holistic Beauty 01484 642 399 or visit www.iwishtherapies.com
NOVEMBER 2013 Tuesday 1st October Facials, Facial Massage & Skin Care Beauty Therapy Trainer 07774329217
Tuesday 24th September VTCT Level 3 Diploma In Indian Head Massage Base Formula Training Academy 01664 501110 or email courses@baseformula.com
Saturday 20th October Hands Free Massage Base Formula Training Academy 01664 501110 or email courses@baseformula.com
OCTOBER 2013
Wednesday 18th September NVQ Level 2 Nail Services Therapy Learning Centre sarah@therapylearningcentre.com
I Wish… The Full Body Facial Level One – Specialist Facial Training Jill Yvette’s Holistic Beauty 01484 642 399 or visit www.iwishtherapies.com
Saturday 19th October Fashion/Editorial Make-Up The Cheshire Make-Up Academy enquiries@cheshiremakeupacademy.co.uk
Thursday 10th October Manicure/Pedicure/Gel Nails Beauty Therapy Trainer 07774329217 Sunday 13th October VTCT Level 3 Diploma In Massage Base Formula Training Academy 01664 501110 or email courses@baseformula.com Tuesday 15th October Baby Massage Cottage Training Centre 02381786541, email admin@traininginbeauty.co.uk or visit www.traininginbeauty.co.uk
Saturday 2nd November Eyelash Extensions Eyelash Emporium 01753650656 Tuesday 5th November Body Massage Course HHBTA Training Academy 01452 729082 or visit hhbta.com Saturday 9th November VTCT Level 2 Award In Manicure & Pedicure Treatments Base Formula Training Academy 01664 501110 or email courses@baseformula.com Sunday 10th November I Wish… The Full Body Facial Level One – Specialist Facial Training Jill Yvette’s Holistic Beauty 01484 642 399 or visit www.iwishtherapies. com Monday 11th November Eyelash Extensions Eyelash Emporium 01753650656
Advanced/Holistic Facial Face The World 0845 544 7555 or email info@face-the-world.co.uk
Saturday 23rd November Bridal Make-Up The Cheshire Make-Up Academy enquiries@cheshiremakeupacademy.co.uk
Microdermabrasion (Diamond & Crystal Methods, Pre & Post Treatment Options) California Faces 01332 380333 or email Brenda@californiafaces.net
Monday 25th November Eyelash Extensions Eyelash Emporium 01753650656
ONGOING VTCT Level 2 Threading HB Beauty Training Centre 0870 330 3407 or email nicola@beautytrainingcentre.com VTCT Level 2 And 3 Tanning HB Beauty Training Centre 0870 330 3407 or email nicola@beautytrainingcentre.com VTCT Level 2 NVQ Diploma Beauty Therapy HB Beauty Training Centre 0870 330 3407 or email nicola@beautytrainingcentre.com
NVQ Level 2 Beauty Therapy Halls Of Ivy Beauty Academy 01708 766395 NVQ Level 2 Hairdressing Halls Of Ivy Beauty Academy 01708 766395 Reiki First Degree Jill Yvette’s Holistic Beauty 01484 642 399 or visit www.iwishtherapies.com Semi-Permanent Make-Up California Faces 01332 380333 or email Brenda@californiafaces.net VTCT Level 3 Award In Fashion And Photographic Make-Up CS Beauty Academy Wrexham 07706448443 or email info@csbeautyacademywrexham.co.uk
VTCT Level 2 Certificate In Nail Technology CS Beauty Academy Wrexham 07706448443 or email info@csbeautyacademywrexham.co.uk VTCT Level 2 Diploma In Beauty Therapy CS Beauty Academy Wrexham 07706448443 or email info@csbeautyacademywrexham.co.uk VTCT Level 3 Diploma In Nail Technology CS Beauty Academy Wrexham 07706448443 or email info@csbeautyacademywrexham.co.uk Aromatherapy - Blending Of Essential Oils Home Study Course Holistic Therapies Training 01237 423006 Baby Massage Instructor Holistic Therapies Training 01237 423006 Reflexology Holistic Therapies Training 01237 423006 Pregnancy Massage Holistic Therapies Training 01237 423006 Level 1 Spray Tan Training Sienna X 0800 131 3151
theguild
of Beauty
Therapists
Health & Safety Whether you want to start a beauty, holistic or nails business in a salon, at home, or mobile, this course teaches you everything you need to know about starting a business from scratch.
Hotline 0161 724 8333 www.cordcourt.co.uk
25% off Dogstooth Range Until End October 2013
£39 + VAT theguild
of Beauty
Marketing Your Business
If you already have your own business in beauty, holistics or nails but are struggling to find ways to promote yourself then this is the course for you.
£39 + VAT
Therapists
Starting Your Own Business
Whether you want to start a beauty, holistic or nails business in a salon, at home, or mobile, this course teaches you everything you need to know about starting a business from scratch.
£39 + VAT
The courses can be completed entirely online at your own pace. Enrol today on www.beautyguildtraining.com
PROFESSIONAL DEVELOPMENT SECTION
Saturday 16th November Eyelash Extensions Eyelash Emporium 01753650656
Accredited Schools Guild accredited schools have been specially checked and their accredited courses can be accepted by the Guild for insurance purposes. Here is the full list of training providers divided into areas to help you find a school close to you. A full list of schools and courses can be found on the Beautyguild.com Training Directory.To find out more about getting your school accredited, contact Thereasa Morgan at thereasa@beautyguild.com England Bedfordshire
Angela White Beauty Academy ultimatebeautyluton@hotmail. co.uk 01582 480390 Aviva Health avivadayspa.co.uk 01582 732244 Barnfield College barnfield.ac.uk 01582 569664
Aspire Beauty Academy aspirebeautyacademy.co.uk 01480 477447
Cumbria
Cambridge School Of Beauty Therapy cambridgeschoolofbeautytherapy.co.uk 01223 832228
Derbyshire
Choye par Sharon Training Academy choyeparsharon.co.uk 01945 870697
Butterfly Beauty Training School butterflybeautyandtraining.co.uk 07946 200094
Phoenix Hair & Beauty Specialists Limited phoenixhairandbeauty.co.uk 01354 652221
Chic Beauty Academy chicbeautyacademy.co.uk 07546 425 511
Slim Images Ltd bodyaction.co.uk 01733 897202
The Beauty Academy Milton Keynes thebeautyacademy.org 0845 6018272
The Beauty Academy Cambridge thebeautyacademy.org 0845 601 8272
Berkshire
Cheshire
All About Mi- Reading allaboutmi.co.uk 01454 601295
Alvaston Hall inner-tranquility.net 07967-685037
The Beauty Academy - Reading thebeautyacademy.org 0845 6018272
Buckinghamshire
Beauty Careers Training beautycareerstraining.co.uk 01908 586255 Butterflies Beauty Training butterfliesbeautysalon.co.uk 01908 366060 Eyelash Emporium Ltd eyelashemporium.co.uk 01753 650656 Karma Academy of Beauty and Holistic Therapy karmabeautyacademy.co.uk 01753 881709 Lash Training Limited lashtraining.com 01908 989 512 Nouveau Beauty Group Milton Keynes Academy nouveaubeautygroup.com 0845 644 3994
Cambridgeshire
Academy of Advanced Beauty academyofadvancedbeauty.com 01353 777303
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Furness College 01229 844708
East Sussex BC Beauty Training bcbeautytraining.co.uk 01273 502227
Brackendale Therapy Centre brackendalespa.com 01629 540727
Brighton Holistics brightonholistics.co.uk 01273 672690
California Faces californiafaces.net 01332 380333
Refocus refocus-workshop.com 01273 424973
Guild Of Beauty Therapists beautyguild.com/guildcourses/ guildcourses.asp 0845 2177 389
Essex Beautec Beauty Academy beautec.co.uk 020 85020240
National Training Academy browlounge.co.uk 07968 629935
CS Beauty Academy csbeautyacademy.com 01708 442087
Nikkiz Beauty Academy 01332 342445
Escape Training Academy beautyandholistictraining.co.uk 01268 285157
Top Talons toptalons.co.uk 01246 569818
Devon
Essex Home Learning chrysalis-fx.co.uk 01255 476271
BSY Group bsygroup.co.uk 0800 731 9271
Essex School of Beauty esbeauty.co.uk 01702 545231
EBD Training Solutions ebdsolutions.co.uk 01928 898446
Holistic Therapies Training holistictherapiestraining.co.uk 01237 423006
Havering Beauty Academy havering-beauty-academy.com 01708 47 27 27
Face The World Ltd face-the-world.co.uk 0845 544 1555
Petroc petroc.ac.uk 01271 338088
Goddess International goddessinternational.co.uk 01925 607371
Dorset
Independant Training Academy independenttrainingacademy. co.uk 0843 2899441
Janet Peters Training janetpetersreflexology.co.uk 01244 377990 Salon Beauty Supplies Ltd salonlines.com 01270 848535
Cornwall
Academy Of Ultimate Beauty and Holistic Training 01326 378406
A_rrest Beauty a-rrestbeauty.co.uk 01929 556921
Just Pampered Training Academy justpamperedacademy.co.uk 01245 471888
Chic Academy chicacademy.co.uk 01202 535007
Lovely Lashes lovelylashbar.co.uk 01375 672860
Creative Academy PlusBournemouth sweetsquared.com 0845 210 6060
Nazila Love Glamour nazilaloveglamour.com 0203 4022099
Durham
Pamz Beauty Academy 01752 297097
A Touch of Elegance Adore Lashes adorelashes.com 01642 895833
Sorcha Cubitt Beauty sorchacubitt.com 01736 367269
Guru Holistic Training guruholistictraining.com 0191 3883196
Stonebridge Associated Colleges stonebridge.uk.com 0845 230 6880
Mantra Health & Beauty mantra-health.co.uk 01642 807006
Phoenix Holistic Beauty & Nail Training phoenixshb.co.uk 01245 477577 Professional Training Academy professionaltrainingacademy. co.uk 01206 577114 The Beauty Academy - Romford thebeautyacademy.org 0845 6018272
= GTi Training Centres
The Eyelash Design Company Ltd lashperfect.co.uk 0208 500 9028
The Southern School of Beauty Therapy ssbtbeautytraining.co.uk 0239 2256375
Victoria Kay School of Beauty victoriakayschoolofbeauty.com 07837 105857
The Therapy Training Studio thetherapystudio.co.uk 02380 715404
Violet Flame Holistic & Beauty Training Academy violetflametherapies.co.uk 0795 6963012
Hertfordshire
Winks Lashes winkseyelashes.com 0790 0950812
Beau-tispot Training Academy beau-tispot.co.uk 01992 630556
Gloucestershire
Bio Sculpture GB Limited biosculpture.co.uk 0845 3312347
All About Mi allaboutmi.co.uk 01454 601295
Hayden Health & Beauty Training Academy hhbta.com 0844 335 0152 JK Beauty eyebyi.co.uk 07521 904625 Moonstruck Beauty Training 07769 340425
Hampshire
Ab Fab Beauty Training Academy abfabbeautytraining.co.uk 02392 265278 Archana Hair & Beauty archanahairandbeautytraining. co.uk 0788 673 6754 Axiom Bodyworks axiombodyworks.co.uk 01256 471447 Cottage Training Centre traininginbeauty.co.uk 02381 786541 CoverGirl Academy covergirlacademy.com 07789 000473 Crystalise Beauty Academy 0239 2369180
AS London Wellness Academy as-london.com 01438 317373
Body & Soul School of Complementary Therapy bodyandsoultraining.co.uk 020 8207 4447 Champneys College champneyscollege.co.uk 01442 291336 Elite School of Beauty Therapy elitebeautyschool.co.uk 01279 755077 FTT Beauty and Training Centre ftt-beautyandtraining.co.uk 01727 768559 Holistic Training Courses holistictrainingcourses.co.uk 0845 6019472 Lashes and Brows Ltd lashesandbrows.co.uk 01727 827888 LDN Skins ldnskins.com 01923 240010 Nandini’s Beauty Academy nandinis.co.uk 01707 266222 Oasis-Time Beauty & Holistic Academy oasis-time.co.uk 07845 663633
Helen McGuinness Health & Beauty Training helenmcguinness.com 02380 266448
The Total Looks Beauty Course totallooks.co.uk 0844 3306287
LullyLash Training Academy lullylash.co.uk 0239 2299453
Catherine Dodd Health & Beauty holistictrainingcjp.co.uk 01983 840613
Metis Beauty & Nail Training metisbeautytraining.co.uk 0784 1621940 The Makeover Studio School Of Make-Up themakeoverstudio.com 07941 245 439
Isle of Wight
Kent
Affable Therapy affabletherapy.com 07917 147302
Arabella Eden Ltd alexandriaprofessional.co.uk 0800 471 4711 Hythe Therapy Training Centre poshpotions.co.uk 0779 5416818
Kosars Beauty Studio & Training Academy kosarsbridal.co.uk 0779 1866624 Riana’s School of Makeup 07951 949 600
Indulgence Training Academy indulgencetrainingacademy.com 0208 466 0101
The Beauty Training Academy beauty-academy.co.uk 01455 271163
Kent Beauty School kentbeautyschool.co.uk 01634 827677
TSL Holistic Centre tslholistictraining.com 01509 239600
Kent Nail & Beauty Academy nailsbymorena.com 01843 844993
Lincolnshire
London Therapists london-therapists.com 0208 1237527 Mavala (UK) Ltd mavala.co.uk 01732 459412 Reiki’s Angel Holistic Therapy and Healing School reikisangelholistictherapyhealingschool.co.uk 0793 9496581 Reynolds Training Academy reynoldsgroup.co.uk 01322 275807 Star Beauty Schools starbeautyschools.co.uk 01233 732170 The Face Wizards Academy thefacewizards.co.uk 07980 755 465
Lancashire
Creative Academy - Morecambe sweetsquared.com 0845 210 6060 Deep Beauty Spa and Training Academy deepbeautyspa.co.uk 01254 822832 Little Paris Beauty Clinic & Training Academy littleparisbeauty.weebly.com 01995 672409 The Modern School of Ancient Therapies ancient-therapies.co.uk 01200 443333 Tranquil Waters 01524 792 566
Leicestershire
Base Formula Training Academy baseformula.com 01664 501 110
62 - GUILD GAZETTE
Amara Holistic Courses amaraholistics.co.uk 01472 316906 Auk Courses LTD aukcourses.com 0845 303 8399 Creative Academy- Lincolnshire sweetsquared.com 0845 210 6060 Essential Therapies Essential Training essentialtherapiesscartho.co.uk 01472 235828 Ivy Beauty Therapy Training 01780 765572 Lincolnshire Beauty Therapy and make up Academy lincsbtma.co.uk 0774 5437513 Town & Country Beauty Clinic Ltd townandcountrybeauty.co.uk 01427 617443
London Area
Academy of Beauty Therapy abtlasercentre.com 0208 6801886 Allure Beauty Academy allurebeautyacademy.com 07814 734888 Amazing Lashes amazinglashes.co.uk 0845 234 0833 Beauty Hair and Training Academy k-mbeauty.com 0208 365 1300 Beauty Training London beauty-training-london.co.uk 0773 7508747 Brazilian Beauty Academy braziliantradelink.co.uk 020 7498 5642 Danne Montague King Paramedical Training School dmk-uk.com 0870 6093567
ER Beauty Training 078 2154 1659 Everinessence Training everinessence.com 07958 008 143 Face Factory facefactorylondon.com 07575 896898 Fami Hair & Beauty Institute famibeauty.co.uk 0208 5181688 Fine Nails & Beauty Training Centre finenailsnbeauty.com 0208 450 7326 Gateway Workshops gatewayworkshops.com 0333 121 0742 Halls of Ivy hallsofivy.co.uk 0845 3852482 i BROWZ Beauty Academy Ltd ibrowzbeautyacademy.co.uk 07508 880079 Kaana Hair Health and Beauty kaanahairandbeauty.co.uk 0208 417 0008 LASH by Francesca Eyelash Extensions lashbyfrancesca.co.uk 0203 371 3513 London College Of Beauty Therapy lcbt.co.uk 020 7208 1354 Natural Enhancement naturalenhancement.co.uk 0208 995 2200
The Beauty Academy - London Kings Cross thebeautyacademy.org 0845 6018272 Therapy Training School London therapytrainingschool.com 0845 226 3132 Tina Prajapat Ltd hairmakeup.co.uk 07768 078585 Uxbridge College uxbridgecollege.ac.uk 01895 853736 Wellbeing Skills Ltd wellbeingbeauty.co.uk 0208 989 3078 West London School of Beauty wlsst.com 020 8755 4855
Manchester
Central Manchester College of Health and Beauty whiterosebeautycolleges.co.uk 0161 2367181 Creative Academy PlusManchester sweetsquared.com 0845 210 6060 First Choice Nails & Beauty firstchoicenailsandbeauty.org.uk 07786 254 050 Isma Khan’s Training Academy ismakhan.com 07565 121 378 Nouveau Beauty Group Manchester Academy nouveaubeautygroup.com 0845 644 3994
Positive Pathways positivepathways.org.uk 020 33320296
NSI Nail & Beauty Training Academy nsinails.co.uk 0161 788 2860
Professional Nails Academy professionalnailsacademy.co.uk 020 82571784
Sunjunkie sunjunkie.com 0161 491 4499
Rumiz Beauty Academy rumizbeautystudio.co.uk 0208 9511522
The Cheshire Make Up Academy Ltd cheshiremakeupacademy.co.uk 0844 879 3515
Strip Training Academy - Lycon lyconuk.com 020 7590 9300 St Tropez st-tropez.com 0207 845 6339 The Beauty Academy London Bridge thebeautyacademy.org 0845 6018272
Merseyside
Adriana Tiago Freelance Beauty and Education wirralbeautyandtraining.co.uk 07850 529745 Beautylicious 0151 606 1814
= GTi Training Centres
Kelsi Training Academy kelsitraining.co.uk 0151 709 0229 Maxelegance Ltd maxelegance.co.uk 0151 648 1180 Northern College of Beauty & Platinum Academy beautycourses.co.uk 0151 260 6767 Southport Training for Holistic & Health Therapies mehhs.vpweb.co.uk 0759 187 8801 Urban Beauty Group Ltd lashoutlashesuk.com 0786 6627530 Wirral Nail and Beauty Academy nailandhairemporium.co.uk 07966 664891
Middlesex
British Institute & Association of Electrolysis electrolysis.co.uk 08445 441373 P K Hair & Beauty/ Salon Training Centre preetisbeauty.com 0208 572 6862 Sheer Beauty and Training sheerbeautyandtraining.co.uk 020 8428 6126 Training Solutions uktraining-solutions.co.uk 0208 845 4115
Norfolk
East Anglian Beauty Training eabt.co.uk 0771 7257756 Nail Centre Training Academy nailcentre.co.uk 01603 893000 Norwich Academy of Beauty norwich-beauty-academy.co.uk 01603 821255 Professional Beauty Academy professionalbeautyacademy. co.uk 01508 550029
Stepping Stones Training Academy steppingstonestrainingacademy. co.uk 07887 486155
theguild
of Beauty
Therapists
Sweet Vanity sweet-vanity.co.uk 01603 927121
Northamptonshire
Concept6 Beauty Training Academy concept6beauty.co.uk 01604 602020 NCBT ncbt.org.uk 01327 227088 Vitality Holistic Massage and Beauty Training vitalityholistictherapy.co.uk 01536 710778
Northumberland
Aurora Essence Ltd auroraessence.co.uk 01670 858056
Nottinghamshire
Academy of Beauty Training academyofbeautytraining.co.uk 01623 477206 Airbase Make Up airbasemakeup.com 0115 967 8691 ASP Nails -Available in Salon Services Nationwide aspnail.com 01159 757733 Beauty Trainers beautytrainers.co.uk 0845 094 2726 Cosmetic Consultants beauty-therapy-training.co.uk 0115 9818317 Cuccio Europe- available nationwide cuccio.co.uk 0115 9753656 Guardian Beauty 0794 0710316 Hollywood Lashes hollywoodlashes.co.uk 0845 0509712 Just Beauty Training justbeautytraining.co.uk 01623 759444
Purely Nailz Academy purelynailzacademy.co.uk 0797 7172547
Rendezvous (Mansfield) Ltd rendezvousmansfield.co.uk 01623 620060
Select Beauty Academy selectbeautyacademy.co.uk 01603 327505
Sparkles sparklesbeauty.co.uk 01909 477192
GTi Spray Tanning Course This course covers the technique for performing a spray tanning treatment illustrated by clear photographs. It also includes fantastic anatomy and physiology resources with clear diagrams and voice overs. Health and safety guidance is covered as well as contra-actions and contra-indications and aftercare. Theory Hours: 8 Practical Hours: 4 CPD Points: 16
ÂŁ95 + VAT Take a free trial of the course at www.beautyguildtraining.com
PROFESSIONAL DEVELOPMENT SECTION
Essential Training Academy essentialbeautyschool.co.uk 01744 612114
Oxfordshire
Como Holistic Training comocentreforenlightenment. com 0787 6493563
Shropshire
Nathalie Page Make-up School make-up-school.co.uk 01952 586787 Solace Holistic Training Academy solaceacademy.co.uk 01939 251999
Somerset
Alternative Training Solutions alternativetrainingsolutions. co.uk 01749 343577 Bath Beauty Training Centre bathbeautytraining.co.uk 01225 338838 Bonheur Training Academy Ltd bonheur-academy.co.uk 01225 859537 Boulevard Academy boulevardacademy.co.uk 01934 622800 Elite Beauty Academy elitebeautyacademy.co.uk 01934 414333 Essential Beauty Supplies Ltd/ Outback Organics essentialbeautysupplies.co.uk 01823 66 33 22 Feel Better Days- Academy feelbetterdays.co.uk 01278 427 115 Gorjus Training Centre gorjus.co.uk 07977 119237 Natural Therapy Studio School naturaltherapystudio.co.uk 01643 703964 Tranquillity School of Holistic Therapies tranquillity.co 01275 460329
Staffordshire
Beauty Within Training Academy lisabeautywithin.com 01782 659446 Bellitas Training Academy bellitas.co.uk 01543 416611 Browns Training Academy brownsbeautyandtanning.com 01889 563132 Chilloutman Holistic Therapy Training chilloutman.co.uk 0774 896 3495
Essential Beauty Training essentialbeautytraining.co.uk 07813 083506
Tyne and Wear
Easy Teach U easyteachu@blueyonder.co.uk 01384 279482
Peppermint Beauty and Complementary Training 01785 781067
Lauren E Summers Beauty School LTD beautytrainingnortheast.co.uk 0191 2507142
Harvey’s Bridal Studio and Training Academy 0758 4062411
Skin Base skinbase.co.uk 01782 770 810 The Beauty Developments Group Limited hiveofbeauty.com 01827 316603 Therapy Training School therapytrainingschool.com 0845 226 3132
Suffolk
Brenikov Training 0191 281 3520
Millennium Nails Ltd millennium-nails.com 0191 487 5600 Newcastle City Learning Centre newcastle.gov.uk/lifelonglearning 0191 2986960
Warwickshire
Beauty Courses 4U beautycourses4u.com 02477 678271
Hateley Heath F E T C 0783 5319819 Herriotts & Millward herriottsandmillward.co.uk 0121 200 2876 Indian Bridal Company indianbride.co.uk 07968 829542 Kalsuma Hair and Beauty Academy bbhb.co.uk 0787 8167687
Essential Nails essentialnails.com 01440 820 999
Ellisons Academy ellisons.co.uk 0247 6369516
Suffolk School of Beauty suffolkschoolofbeauty.net 07540 444196
Karen Lesto Beauty and Training karen-lesto-beauty.co.uk 07787 123847
Surrey
Perfect Eyebrows 0247 6326776
Natural Beauty Training Academy nbtauk.com 07849 450607
Sacha Cosmetics sachabeauty.co.uk 01788-521743
Nouvatan Spray Tanning nouvatan.co.uk 0121 5011708
West Midlands AB Academy 07724 249171
Odana Studio & Academy odanaacademy.com 07714 487509
Angel Holistic Training Academy angelholistictherapy.co.uk 07923 389941
Open Study College openstudycollege.com 0800 970 9131
Asiana Bridal & Training Academy Ltd asianabridal.com 0121 241 0423
Phoenix Academy 0121 444 2894
Flutter Eyes Ltd fluttereyes.co.uk 01372 386312 Innersight innersights.co.uk 01737 210695 Lucis College Ltd lucisgroup.com 01306 882291 Nouveau Beauty Group London Academy nouveaubeautygroup.com 0845 644 3994 Professional Beauty Training (Surrey) probeautytraining.co.uk 0794 4113372 Reiki Energy Holistic Massage & Beauty Courses reiki-energy.co.uk 01428 654598 Soothing Touch Academy soothingtouchacademy.co.uk 07979 854450 The International Dermal Institute dermalinstitute.com 08000 564544 The Nail and Beauty Academy nailandbeautyacademy.com 01883 732302 The Training Company thetrainingcompany.me.uk 01372 450454
Aston and Fincher astonandfincher.co.uk 0121 3312065 Beaute Academy beauteacademy.co.uk 0121 523 8668 Beauty Relaxation Training Academy beautyrelaxation.co.uk 0751 5162682 Birmingham Beauty Training birminghambeautytraining.co.uk 0121 4480926 Celestial Beauty Salon & Training Academy celestial-beauty.com 01922 655 228 Couture Training Limited couture-training.com 0121 647 7244
Mera Viyah-Beauty Academy meraviyah.com 0789 188 3042
Rupis Hair & Skin Care Centre rupis.co.uk 0776 7760568 Sahara Makeup Training Academy saharamakeup.co.uk 07853 810 481 The Beauty Academy Birmingham thebeautyacademy.org 0845 6018272 The Beauty School Wolverhampton 07727 156997 Truth of Beauty truthofbeauty.co.uk 07931 148864 Zen’s Training Academy zensbridal.co.uk 0121 551 6009
= GTi Training Centres 64 - GUILD GAZETTE
Aspire Sussex Ltd westsussex.gov.uk/ adulteducation 01444 236355 Beauty Concepts International Ltd beautyconcepts.co.uk 01273 837 302 Beauty Training Academy Ltd beautytrainingacademy.co.uk 0784 6032136 Fake It Eyelash Academy fakeitlashes.co.uk 0741 1136916 Lash and Thread lashandthread.co.uk 07973 502829 Sarah Woodhouse Makeup School sarahwoodhouse.com 0797 0746913 South Downs Holistics southdownsholistics.co.uk 01273 672690 Sussex Beauty Training School sussexbeautytraining.co.uk 01444 233060
Wiltshire
A H Francis Professional Beauty ahfrancis.com 01722 329829 Ali Griffiths Beauty Therapy aligriffithsbeautytherapy.com 0792 0887930 International Holistic Therapist United ihtu.net 01793 704962
The Wiltshire School of Beauty & Holistic Therapy wsbht.co.uk 07824 337333
Worcestershire
Arrow Hair and Beauty arrowhair.com 0845 1300630 Beauty & Holistic Training Academy 0776 1986200 Sienna X Training Academy sienna-x.co.uk 0333 6001200
Yorkshire - East
Beauty Education.co.uk 01482 654607 ISIS Massage and Beauty Training isistherapytraining.com 0791 7097419 Professional Beauty Therapy Training 07917 224303 Therapies on the Wolds therapiesonthewolds.com 01377 236659
Yorkshire - North
Yorkshire - South Above And Beyond Therapy Training Academy aboveandbeyondtherapy.co.uk 01143 520068 Angelia’s Nailz Beauty & Training Studio angeliasnailzandbeauty.co.uk 07765 098294 Beauty & Holistic Training Centre beautyholistictrainingcentre. co.uk 07966 587345 Gentle Touch Therapy Training College a-gentle-touch.co.uk 01226 710998 Indulge Nails and Beauty Training Academy indulgetrainingacademy.co.uk 0779 2692454 Inspired Beauty Training inspiredbeautytraining.co.uk 01709 730216 Jems Training Academy jems-beauty.net 01142 699898
Amethyst Holistic Training amethystholistictraining.co.uk 01642 649712
Mandarin Beauty and Training mandarin-beauty.com 0790 0828604
Eminence Nail Salon & Training Academy eminence-training.co.uk 01904 750005
P4B Training p4btraining.co.uk 0797 1751222
Essential Lashes essentiallashes.co.uk 07912 324073 My Serenity my-serenity.co.uk 01287 634880 Professional Beauty Training professionalbeautytraining.co.uk 01904 400862
Soul2Sole Holistic Therapies soul2solebarnsley.co.uk 07534 219208 The Power of Touch Training thepoweroftouch.co.uk 01302 859109
Yorkshire - West
Active Muscles activemuscles.co.uk 07415 670675 Anne Bridal Studio annebridal.co.uk 07588 627825 Ashwood Beauty Academy ashwoodacademy.co.uk 01274 686330 Beauty & Holistic Training @mbclinic mbclinic.co.uk 01484 541672 Beautology Training Academy beautologyclinic.co.uk 01274 203249 Bliss blissdirect.co.uk 0800 801 760 Creative Academy - Leeds sweetsquared.com 0845 210 6060 Gorgeous Training facebook.com/ gorgeousbeauty.nails 01132 720411 Flawless Beauty and Holistic Academy flawlessacademy.co.uk 0781 0615019 HD Brows Academy nouveaubeautygroup.com 0845 644 3994 Holmfirth Academy holmfirthacademy.com 01484 768520 Sunflower Training Academy sunflowertrainingacademy.co.uk 01706 816999 The Beauty Academy - Leeds thebeautyacademy.org 0845 6018272
theguild
of Beauty
Become A GTi Trainer Offer the high quality qulaifications everyone is asking for. Guild Training International is the gold standard in beauty, holistic and nail courses, and you can be part of it. GTi offer the coures that are in demand, bringing new business to your school.
Call Thereasa on 0845 2177 386 to find out more.
Therapists
PROFESSIONAL DEVELOPMENT SECTION
West Sussex
Jill Yvettes Holistic Beauty iwishtherapies.com 01484 642 399 Naz Beauty Bridal Training Academy nazbeauty.co.uk 07984 498702 Nouveau Beauty Group Yorkshire Academy nouveaubeautygroup.com 0845 6443994 N & N Professional Hair & Makeup Training Academy 0796 9771163
Scotland Aberdeenshire
Aberdeenshire Holistic & Beauty Academy abztraining.co.uk 0779 1427758 Beautytrix Ltd beautytrix.me 0845 022 22 33
Angus
Cosmetology Scotland Ltd cosmetologyscotland.co.uk 01382 737475
Picasso’s Training Academy picassosbeauty.com 01924 261540
The Greenroom Beauty Training Academy the-greenroom.com 01382 200998
Yorkshire College of Beauty Therapy ycob.co.uk 0113 250 9507
East Dunbartonshire Diva Lash Training Centre diva-beauty.co.uk 0141 354 1444
Northern Ireland
East Lothian
County Antrim
A Touch Of Beauty Training Ltd atouchofbeautyxx.com 02890 482599 Dream Nails Academy 07740 856454 Euro Products Training euro-products.co.uk 0845 3012107 Professional Training In Beauty beautypro.co.uk 0771 8249119 Soul Therapies soul-therapies.com 0796 4087982
County Down
Olivia Rogers Nail & Beauty Academy oliviarogersnailacademy.co.uk 028 91473893 Professional Beauty Courses Ireland professionalbeautycourses.co.uk 0284 2770296 The Beauty School thebeautyschool.co.uk 02841 753 900
Republic Of Ireland County Sligo
Chic Salon Supplies chicsalonsupplies.com 003537 19127396
Health And Beauty Training Academy (HABTA) healthnbeautycentre.com 01620 825158 Lime Blossom Beauty School limeblossom.co.uk 0772 2797488
Fife
A B C Beauty Ltd abcbeautyltd.co.uk 01383 624236 Delicate Touch dttherapyschool.co.uk 0783 0495959
The Scottish Therapy Academy scottishtherapyacademy.co.uk 0141 221 9253 Yogabellies yogabellies.co.uk 07836 713779
Midlothian
Claire Campbell Beauty Training 0131 4789961
Mid Glamorgan
Glow Beauty 0131 538 1798 Serenity School of Beauty serenitydalkeith.co.uk 0131 454 9994
North Lanarkshire
Mirror Image Beauty Academy mirrorimagebeauty.co.uk 01685 882265
Rhondda
Salon West Nail and Beauty Training Academy salonwest.co.uk 01443 239139
Cindy Mackenzie Training Academy beautifulbycindy.com 0796 466 5101
Taylored for You tayloredforyou.co.uk 0783 4381917
CJ School of Holistic & Beauty Therapies cjschoolofholisticbeautytherapies.co.uk 07900 681415
BodyWorks Beauty Training School 01495 769924
Perth and Kinross ABX Beauty Group abxbeauty.co.uk 0845 686 0083
Renfrewshire
Scottish Beauty School thescottishbeautyschool.co.uk 0141 891 5678
South Lanarkshire
Highland
Zen Touch Therapy Academy 01506 852300
West Lothian
Wales
Lanarkshire
Caerphilly
Caledonian Therapy Academy ctacademy.co.uk 0845 2570178
Nail Training Academy nailtrainingacademy.co.uk 0800 298 5193
Energise! therapies and training 07889 815165
Cardiff
The Glasgow School of Hair and Beauty gshb.co.uk 0780 3456147
Training Rocks Ltd trainingrocks.co.uk 02920 437 806 ULearn College ulearncollege.com 0845 5194081
Synergy Therapy Training synergytherapytraining.co.uk 0773 4533009
Nailzone Training Academy nailzone.co.uk 0141 332 1999
Beauty Academy North Wales beautyacademywales.com 01745 812215
Creative Academy- Edinburgh sweetsquared.com 0845 210 6060
Queen Anne High Community Use fifedirect.org.uk/communityuse 01383 602351 Beauty Therapy Trainer beautytherapytrainer.co.uk 01807 590518
Denbighshire
Carmarthenshire Malindi Centre Omni School UK malindi.co.uk 01559 371 511
Castell-nedd Port Talbot
Hands on Beauty and Holistic Academy beauty-and-holistic-courses. co.uk 01639 896655
Torfaen
Inhaus Salon & Beauty Academy thebeautyspottrainingcentre. com 01495 444107
Vale of Glamorgan
Kristine Liane School of Aesthetics & Holistics littleshopofcalm.com 0758 1312698
Wrexham
CS Beauty Academy Wrexham csbeautyacademywrexham.co.uk 0770 6448443
International Cyprus
Bio Sculpture Cyprus 00357 25818398
Gibraltar
Aphrodite Beauty Academy Gibraltar 00350 20062422
India
Scratch Pvt Ltd scratchnails.in +91 9910 646423
Lebanon
The London Academy of Beauty and Holistic Therapy 96170569810
Taiwan
Chinese Int. Certifications Consultancy Assoc. Ltd -22215981
= GTi Training Centres 66 - GUILD GAZETTE
Many beauty therapists who have perfected their craft look around the industry for the next step to take. For many this step is to impart their knowledge to others. So, if this is you, how do you make training work?
Why Your School Should Be Guild Accredited •Your accredited courses will be accepted by the Guild for insurance purposes. •Your details will be listed on the Beautyguild.com searchable Training Directory and in the Guild Gazette magazine. •Leads will be sent to you immediately by email. •Each course will receive a Continuing Professional Development (CPD) rating. •Guild accreditation is the biggest accreditation scheme in the country, making our recognised courses amongst the most sought after. •You can use the Guild’s logo for advertising and promotional purposes. •You can add Guild Training International theory courses to your prospectus.
Offering training courses requires a lot of dedication, especially in the early days.You will need to spend considerable amounts of time drawing up course manuals, lesson plans and handouts. So once you have done this you can just start training, right? Wrong!
“ The Guild accredits courses for insurance purposes, meaning that we will be able to accept your students when they choose to join us.” By doing this, you will be offering a qualification that most insurance companies and employers simply will not recognise. This will mean that the hard work of both you and your student will have been wasted.
You can prevent such a situation by accrediting your courses. The Guild accredits courses for insurance purposes, meaning that we will be able to accept your students when they choose to join us. Accreditation does not just mean that your students can get insurance, it is also a sign of high standards and being part of a recognised training body.
As the Guild accepts private qualifications as well as national ones for insurance and membership, our accreditation really counts. Guild accreditation means you will get the promotion and recognition your courses deserve. For costs and details on how to become a Guild accredited training provider: call 0845 2177 386 or 01332 224833 or email thereasa@beautyguild.com.
•You can earn membership referral credits which can be used to advertise your courses on Beautyguild.com and in the Guild Gazette magazine. GUILD GAZETTE - 67
PROFESSIONAL DEVELOPMENT SECTION
Make Your Hard Work Pay Off