SELECTED WORKS
BRANDING PRINT UX / UI
2 014 -2 018
DESIGNER
PROJECT
DAN HE 2014–2018
Selected Works
01 02 03 04 05 06 07 08
PROJECT 01 02 03 04 05 06 07 08
PROJECT 01 02 03 04 05 06 07 08
DESIGNER
DAN HE 2014–2018
Selected Works
4
BR ANDING DAN HE
SELECTED WORK
PROJECT
To my loving and supportive family.
01 02 03 04 05 06 07 08
6
BR ANDING DAN HE
SELECTED WORK
ANTOINE DE SAINT-EXUPÉRY
PROJECT
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
01 02 03 04 05 06 07 08
8
BR ANDING DAN HE
Index
SELECTED WORK
DISCIPLINE 00
Porject Title
PROJECT
PACKAGING 10–27
Verilux Light Bulb
01 02 03 04
CAMPAIGN 28–57
Future Present: Lazlo Moholy-Nagy
05 06 07 08
PACKAGING 58–79
Black Stallion Winery CONCEPTUAL APP 80–105
Silver Screen Scenes
BOOKLET 106-121
Anxiety Does Matter
BRANDING 122–137
Tribute to Minion Typeface BRANDING 138–165
Freedom: Art Indulgence BRANDING 166–167
Five Keys Schools and Programs
SELECTED WORKS DAN HE PACK AGING 10
LIGHTING COMPANY PACKAGE DESIGN
PROJECT 01
Verilux Light Bulb
INFO
PROJECT Light Bulb Packaging INSTRUCTOR William Monroe COURSE Package Design 1
BRIEF
To help people suffering from acne conditions, Verilux introduced a new Phototherapy System for Acne. It designed the product to painlessly and quickly treat those existing skin condition, while improving skin appearance, tone and texture. The goal of this project is to build a simple and friendly package that distinguishes the brand from others. Each product is named after a crystal, a natural beauty, as is light. The concept true light is based on the brand name. I played with natural gradients inspired by crystals. To emphasize its natural focus, I designed a whole new all-onepiece structure and chose to print on recycled yellow tone paper. I consider Apercu Typeface a good choice. The mono style is clean and modern; mono numbers convey a sense of electricity.
PROJECT
DATE Fall 2014
01 02 03 04 05 06 07 08
SELECTED WORK DAN HE BR ANDING 12
DELIVERABLES LIGHTING COMPANY PACKAGE DESIGN
LIGHT BULB 25-Watt 60-Watt 100-Watt
DISCIPLINE
Packaging Print Product Identity
KEYWORDS
Sustainable Creative Structure Friendly Eye-catching Color
PROJECT 01
Verilux Light Bulb
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORK
M: 0 Y: 87 K: 0 C: 85 M: 28 Y: 54 K: 7
DAN HE
S E L E CT E D W O R K
C: 5
C: 2 M: 81 Y: 0 K: 0 C: 79 M: 70 Y: 0 BR ANDING
K: 0
C: 2 M: 16 Y: 100 K: 0 C: 2 M: 80 Y: 65 K: 0
14
PROJECT 01 02 03 04 05 06 07 08
16
PA C K A G I N G DAN HE
SELECTED WORKS
SKETCH LOGO
TYPEFACE Contents
Apercu Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Apercu Mono
Apercu Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
P R OJ E C T
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02
Apercu Bold
03
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
04 05 06 07 08 09
18
BR ANDING DAN HE
SELECTED WORK
LOGO Tahoma Typeface
PROJECT 01 02 03 04 05 06 07 08
20
PACK AGING DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
22
PA C K A G I N G DAN HE
SELECTED WORKS
P R OJ E C T 01 02 03 04 05 06 07 08 09
24
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
26
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE C A MPA IGN 28
MUSEUM EXHIBITION CAMPAIGN
PROJECT 02
Future Present: Lazlo Moholy -Nagy
INFO
PROJECT Exhibition Campaign INSTRUCTOR John Nettleton COURSE Graphic Design 2
BRIEF
PROJECT
DATE Spring 2016
The Laszlo Moholy-Nagy exhibition includes more than 250 works in all media from public and private collections across Europe and the U.S.. Also on display is a large-scale installation, the Room of the Present, a contemporary construction of an exhibition space originally conceived by Lazlo Monholy-Nagy in 1930.
01
I created a series of print materials to promote the Moholy-Nagy exhibition in the Guggeinheim. Inspired by the similarity in beautiful shapes between the artist’s works and the museum’s majestic structure, I took a modern and experimental approach. The design system has an easy-to-follow structure for consistency throughout all promotional pieces as well as for future museum exhibitions. I captured the “experimental“ keyword by using Bauhaus-style elements and adopting Moholy-Nagy’s most representative invention—photograms. To make it practical to promote, the design features variations of Moholy-Nagy’s photograms. The orange and black color palette emphasizes the radical impression for which he’s known in his art.
06
02 03 04 05 07 08
SELECTED WORK
DELIVERABLES MUSEUM EXHIBITION CAMPAIGN
PACK AGING
DAN HE
DISCIPLINE
30
PROJECT 02
KEYWORDS
Poster Environment Website Advertisement Brochure App
UX/UI Champaign Print Branding Future Enthusiasm Integration Experiment
Future Present: Laslo Moholy -Nagy
PROJECT 01 02 03 04 05 06 07 08
32
BR ANDING DAN HE
SELECTED WORK
C: 10
M: 52
Y: 100
K: 0
PROJECT 01 02 03 04 05 06 07 08
34
CA MPA IGN DAN HE
SELECTED WORKS
DRAFTS Poster
TYPEFACE Contents
Futura Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Medium
Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02 03 04 05 06 07 08 09
36
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
38
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
40
CA MPA IGN DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
42
CA MPA IGN DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
44
CA MPA IGN DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
46
BR ANDING DAN HE
SELECTED WORK
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
50
CA MPA IGN DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE PACK AGING 52
WINE BOTTLE LABEL DESIGN
PROJECT 03
Black Stallion Winery
INFO
PROJECT Wine Packaging INSTRUCTOR Thomas McNulty COURSE Package Design 3
BRIEF
PROJECT
DATE Summer 2017
Before grapes dominated the landscape, the oak-studded Napa Valley was once home to the Silverado Horseman’s Center, the area’s only indoor riding arena, Black Stallion Estate Winery celebrates the property’s rich equestrian long history.
01
The concept of the project is ‘heritage’. They take pride in their history the quality of wine they provide. To get a different way to describe Black Stallion ’s trustful quality, I connect their history with the brand name itself. Horses from Silverado Horseman’s Center and Wines from Black Stallion Winery. I think it’s perfect to make a metaphor between horse and Wine. In this design, a modern, elegant and clean layout showcases a kingly horse marches through wind, head held high and proud, represents the best wine of Napa.
05
02 03 04 06 07 08
SELECTED WORK DAN HE BR ANDING 54
WINE BOTTLE LABEL DESIGN
DELIVERABLES
Cabernet Sauvignon Chardonnay High-end Wine Gift Box Wine Glass
DISCIPLINE
Print Packaging Identity
KEYWORDS
Kingly Mordern Proud Quality
PROJECT 01
Black Stallion Winery
PROJECT 01 02 03 04 05 06 07 08
C: 0 M: 0 Y: 0 K: 100
C: 27 M: 99 Y: 99 K: 37
PROJECT 01 02 03 04 05 06 07 08
58
PACK AGING DAN HE
SELECTED WORKS
SKETCH Logo
SKETCH Emblem
PROJECT 01 02 03 04 05 06 07 08
60
BR ANDING DAN HE
SELECTED WORK
TYPEFACE Contents
Avenir Next Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir Next Bold
Avenir Next Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir Next Condensed Bold
PROJECT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02 03
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
04
Bickham Script Pro
08
A BC DE F G H IJ KL M N OP QR STU V W X Y Z abc d efgh i j k l m nopqr s t u v w x yz 0123456789 LHF Essendine
01 2 3 45 678 9
05 06 07
LOGO Baskerville Typeface
SELECTED WORKS PACK AGING
DAN HE
WINERY
64
HIGH-END LABEL Exploration
PROJECT 01 02 03 04 05 06 07 08
66
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE PACK AGING 70
HIGH-END WINE Limited Released
PPRROOJJEECCTT 00 1 00 22 00 3 00 44 00 55 00 66 00 77 00 88 09
72
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE APP 74
MOVIE IDENTIFICATION COMMUNITY
PROJECT 04
Silver Screen Scenes
INFO
PROJECT Conceptual App INSTRUCTOR Sarah Seward COURSE Graphic Design 3
BRIEF
PROJECT
DATE Fall 2016
Watching movies is a popular form of entertainment for some, but others take film seriously. For those movie lovers who want to identify a particular moment of a film, it is a difficult task.
01
The project is to create a conceptual App. I made a film identification App that targets movie lovers, especially people working in the motion picture industry. After some interviews, I realized they need a platform to share their thoughts and ask questions. To make it user friendly, the App’s settings are customizable, even the interface color. The logo was inspired by a puzzle piece, because a movie still is a part of a film. The ease of use is emphasized in the wireframes.
04
02 03 05 06 07 08
SELECTED WORK DAN HE BR ANDING 76
DELIVERABLES MOVIE IDENTIFICATION APP DESIGN
App
DISCIPLINE
UX / UI Branding
KEYWORDS
Cinematic User-Friendly Dream Dynamic
PROJECT 01
What's that Movie
PROJECT 01 02 03 04 05 06 07 08
C: 16 M: 99 Y: 53 K: 2
C: 67 M: 0 Y: 28 K: 0
C: 0 M: 34 Y: 97 K: 0
C: 64 M: 100 Y: 19 K: 4
PROJECT 01 02 03 04 05 06 07 08
80
APP
DAN HE
SELECTED WORKS
SKETCHES Logo
PROJECT
01 02 03 04 05 06 07 08 09
ICONS Black&White Color
N A V I G AT I O N
M O R E D E TA I L S
GO BACK
SHARE A POST
LIKE A PICTURE
TA K E A N O T E
ADD TO REMINDER
SEARCH
DELETE
TYPEFACE Contents
Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
Open Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02
Nunito Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
03 04 05 06 07 08 09
LOGO Nunito Typeface
WATZDA
LOGO Secondary Options
WATZDA
WATZDA
WATZDA
86
APP
DAN HE
SELECTED WORKS
SKETCH Survey
PROJECT 01 02 03 04 05 06 07 08
88
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
Home Screen Color Options
PROJECT 01 02 03 04 05 06 07 08 09
92
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
94
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08 09
96
BR ANDING DAN HE
SELECTED WORK
SELECTED WORKS DAN HE BOOKLET 98
SOCIAL ISSUE EDUCATION
PROJECT 05
Anxiety Does Matter
INFO
PROJECT Booklet INSTRUCTOR Megumi Kiyama COURSE Visual System 1
BRIEF
Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older, or 18% of the population ever y year. Anxiety disorders are highly treatable, yet only 36% of those suffering receive treatment.
PROJECT
DATE Spring 2017
01 02 03 04 05
The goal of the project is to make a booklet about a social issue. I want to educate people about anxiety disorders. For a person with anxiety, the disorder can interfere with daily activities such as job performance, school, and relationships. Their loved ones often don’t know what to do. The booklet includes a test for people to determine if they have an anxiety disorder. This introductory booklet explains the basics, and conveys hope that anxiety disorders can be overcome. I used blocks and partially hidden letters in the title to represent the life of a person who has an anxiety disorder. I modified images of people to look like a TV with bad reception, representing their disconnect with life and other people. The color overlays convey the message that anxiety can be overcome.
06 07 08
SELECTED WORK DAN HE BR ANDING 10 0
SOCIAL ISSUE BROCURE
DELIVERABLES
Booklet Video
DISCIPLINE
KEYWORDS
Overcome Positive Encouraging Educate Attention
PROJECT 01
Anxiety Does Matters
PROJECT 01 02 03 04 05 06 07 08
C: 10 M: 23 Y: 7 K: 0
C: 24 M: 94 Y: 100 K: 21
C: 11 M: 23 Y: 84 K: 0
C: 81 M: 40 Y: 95 K: 40
PROJECT 01 02 03 04 05 06 07 08
10 4
BOOKLET DAN HE
SELECTED WORKS
TYPEFACE Contents
Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Gill Sans Regular
Gill Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02
Gill Sans Bold
03
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
04 05 06 07 08
10 6
BOOKLET DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
108
EXHIBITION DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
11 0
BR ANDING DAN HE
SELECTED WORK
112
BOOKLET DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE CARDSET 11 4
TYPOGRAPHY CARDSET
PROJECT 06
Step Forward: A Minion Tribute
INFO
PROJECT Typography Cardset INSTRUCTOR David Scott COURSE Typography 2 DATE Fall 2015 PROJECT
BRIEF
Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading.
01
This project is to create a tribute cardset to be sold in SFMOMA. The typeface I chose is Minion. The story of the enthusiastic designer Robert Slimbach is encouraging and inspiring. After he taught himself calligraphy and typography, he was self-employed for two years as a freelance type designer. He later commented on this period, “I wasn’t really making enough money to live on.” The concept Step Forward describes his career experience. To show moving forward and the process of change, I combined small arrows with both filled-in and outlined letters. To achieve an industrial production feeling, I used metallic paper. The design of the back shows the progress of a series of letters from paper to digital form.
04
02 03 05 06 07 08
SELECTED WORK DAN HE BR ANDING
1116 16
DELIVERABLES CHARITY, MUSIC AND ART EVENT PROMOTION
Cardset
DISCIPLINE
KEYWORDS
Change Development Blueprint Industrial
PROJECT 04
Typography Cardset
117 ]
PROJECT 01 02 03 04 05 06 07 08
C=2, M=46, Y=100, K=0
PROJECT 01 02 03 04 05 06 07 08
12 0
CARDSET DAN HE
SELECTED WORKS
TYPEFACE Contents
Minion Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Minion Regular Italic
Minion Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02
Minion Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
03 04 05 06 07 08
12 2
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
12 4
CARDSET DAN HE
SELECTED WORKS
Cards' Back
PROJECT
12 6
CARDSET DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
SELECTED WORKS DAN HE C A MPA IGN 13 0
CHARITY MUSIC AND ART
PROJECT 07
Freedom: Art Indulgence
INFO
PROJECT Event Promotion INSTRUCTOR David Scott COURSE Typography 2
BRIEF
PROJECT
DATE Fall 2015
“Freedom: Art Indulgence” is an annual charity event that features art and music. The Imagine Bus Project works with incarcerated youth to encourage self-expression through art and to inspire personal development when they re-enter the community.
01
The goal of this project is to create a sustainable, playful and typeoriented system to raise people’s awareness of the event. The project requirements forbid use of imagery. The design must be in complete typography driven. Because of the charitable purpose behind it, I achieved an overall serious mood by using big and boldly type conveys the date while small type conveys the event entertainment. I build interactivity into the design: The flyer is sealed and opens like an invitation. The ID badge is multi-functional—the front can be worn on a lanyard and reversed to become a table tent.
05
02 03 04 06 07 08
SELECTED WORK DAN HE BR ANDING 13 2
DELIVERABLES CHARITY, MUSIC AND ART EVENT PROMOTION
Flyer ID Badge Booklet Ticket CD Cover
DISCIPLINE
Art Direction Print Identity
KEYWORDS
Charity Sustainable
PROJECT 01
Bold Interactive
Freedom: Art Indulgence
PROJECT 01 02 03 04 05 06 07 08
13 4
BR ANDING DAN HE
SELECTED WORK
C=82
M=84
Y=0
K=0
PROJECT 01 02 03 04 05 06 07 08
13 6
CARDSET DAN HE
SELECTED WORKS
SKETCH Logo
TYPEFACE Contents
Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02 03 04 05 06 07 08
LOGO Gotham Typeface
SKETCH Structure
PROJECT 01 02 03 04 05 06 07 08
14 2
BR ANDING DAN HE
SELECTED WORK
FLYER
PROJECT 01 02 03 04 05 06 07 08
14 6
C A MPA IGN DAN HE
SELECTED WORKS
ID BADGE Front
PROJECT 01 02 03 04 05 06 07 08
14 8
BR ANDING DAN HE
SELECTED WORK
ID BADGE Back
PROJECT 01 02 03 04 05 06 07 08
15 0
C A MPA IGN DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
CARDSET DAN HE
PROJECT 01 02 03 04 05 06 07 08
15 4
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
15 6
BR ANDING DAN HE
SELECTED WORK
SELECTED WORKS DAN HE BR ANDING 15 8
EDUCATION PROGRAM SYSTEM REBRANDING
PROJECT 08
Five Keys School and Program
INFO
PROJECT System Rebranding INSTRUCTOR Thomas McNulty COURSE Identity 1
BRIEF
PROJECT
DATE Spring 2017
Five Keys Charter School is an educational service for former inmates. Through social and restorative justice principles, they provide the opportunity to restart their education, focusing on five key areas: Education, Employment, Recovery, Family, and Community.
01
The goal of this collaborative project was to rebrand Five Keys to be more recognizable. The concept “I’m still learning to...” was applied to a campaign including posters and fund-raising products such as T-shir t s, mugs and tote bags. To convey a tr ust wor thy message, blue is the primary color, and a key is incorporated in the logo. To emphasize the mission of the program, icons for education, employment, recovery, family, and community represent the Five Keys organization. Motion graphics of icons are played on website.
05
02 03 04 06 07 08
SELECTED WORK
DELIVERABLES EDUCATION PROGRAM SYSTEM REBRAND
BR ANDING
DAN HE
DISCIPLINE
16 0
PROJECT 08
KEYWORDS
Guideline Graduation Pieces Campaign T-shirt Stationary Website Brochure
Art Direction Print Identity Web Hope Trustworthy Change Educative
Five Keys School and Program
PROJECT 01 02 03 04 05 06 07 08
C: 100 M: 35 Y: 0 K: 49
C: 61 M: 34 Y: 3.4 K: 0
C: 66 M: 10 Y: 47 K: 0
C: 70 M: 59 Y: 12 K: 1
C: 4 M: 57 Y: 67 K: 0
PROJECT 01 02 03 04 05 06 07 08
16 4
BR ANDING DAN HE
SELECTED WORKS
PROCESS Logo
TYPEFACE Contents
Museo Sans 100 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Museo Sans 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
PROJECT
Museo Sans 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
01 02
Museo Sans 700
03
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
04 05 06 07
Museo Slab 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Museo Slab 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
08
LOGO Museo Sans Typeface
SELECTED WORK BR ANDING
DAN HE
CLEARSPACE Logo with Tagline
U
Unlock Your Future.
16 8
PROJECT 01 02 03 04 05 06 07 08
DAN HE
ICONS Five Keys
EMPLOYMENT
BR ANDING
E D U C AT I O N
FA M I LY
17 0
COMMUNITY
RECOVERY
ICONS Style Guide
PROJECT 01 02 03 04 05 06 07 08
ICONS Extras
17 2
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
174
BR ANDING DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
176
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
17 8
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
18 0
BR ANDING DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
18 2
BR ANDING DAN HE
SELECTED WORK
04 BRAND GUILDLINES
PROJECT 01 02 03 04 05 06 07 08
18 4
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
18 6
BR ANDING DAN HE
SELECTED WORKS
PROJECT 01 02 03 04 05 06 07 08
19 0
DAN HE
SELECTED WORKS
THANK YOU
My Family: Thank you for teaching me everything I know. I wouldn’t be here pursuing my goal without your support. You’ve always been here at my side since the beginning. My Friends: Thank you all for believing me and accompanying me no matter what. You all are very supportive about my work. My Instructors (Mary Scott, Thomas McNulty, John Nettleton, David Scott, William Monroe, Sarah Seward, Megumi Kiyama): Thank you for pushing me all the way to what I am as an designer. This portfolio is a result of all your influence. My Writing Support (Sandra): Thank you for proofreading my portfolio's body copy. My Roommates: Thank you for helping me out with everything in daily life. It’s good having you here.
19 2
DAN HE
SELECTED WORKS
COLOPHON
DESIGNER Dan He EMAIL Tamyinging@gmail.com MOBILE 415.530.8777 WEBSITE Danhedesign.com PRODUCTION Blurb.com MATERIAL Mohawk Super Fine Ultra-White Eggshelll 100T SOFTWARE Adobe Creative Cloud TYPEFACE Din COPYRIGHT ©2018 Dan He
194
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
196
BR ANDING DAN HE
SELECTED WORK
PROJECT 01 02 03 04 05 06 07 08
19 8
BR ANDING DAN HE
SELECTED WORK