Revolute: Brand Manual by Danica Marie

Brand Manual • 17th August 2014 • By Danica Tan

Content The Brand: Revolute .................................................................................................................. Pg 2 Revolute Branding Tool Kit ....................................................................................................... Pg 3 (2D & 3D) Logo Introduction .................................................................................................... Pg 5 (2D & 3D) Logo: Colour Variations .......................................................................................... Pg 7 (2D & 3D) Logo Construction ................................................................................................... Pg 9 Logo: Safe Haven ....................................................................................................................... Pg 11 Logo: Minimum & Recommended Size ................................................................................. Pg 13 (2D & 3D) Logo Misapplication ............................................................................................... Pg 15 (2D & 3D) Icons Introduction ................................................................................................... Pg 19 (2D & 3D) Icons: Colour Variations ......................................................................................... Pg 21 (2D & 3D) Icons Construction .................................................................................................. Pg 24 Icons: Safe Haven ...................................................................................................................... Pg 26 Icons: Minimum Size ................................................................................................................. Pg 28 (2D & 3D) Icons Misapplication .............................................................................................. Pg 30 Brand Typeface .......................................................................................................................... Pg 36 Brand Tone ................................................................................................................................. Pg 38 Brand Imagery ........................................................................................................................... Pg 40 Secondary Graphics .................................................................................................................. Pg 42 Applications ............................................................................................................................... Pg 44

Pg 1

The Brand: Revolute

Revolute; something curled back at the edge or tip. We are a pioneering brand that discovered and created time travel. With this powerful tool, we work towards filling the missing holes in history. With specific, intelligent and detailed analogies of the worldâ&#x20AC;&#x2122;s past, we will bring about effective and progressive solutions. We take the first step towards possibilities and change by building three teams of like minded professionals to go on a venture back into time. Our brand works towards hope and a revolution.

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Revolute Branding Tool Kit

2D & 3D Logos

2D & 3D Icons

Typeface

Helvetica Condensed Light 1234567890 !@#$%^&*()_+{}|:”<>?-=[]\;’,./ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary & Secondary Colours

0 stroke

4C fill C 40 M 40 Y 40 K 100

0.85pt stroke

0 fill

C 40 M 40 Y 40 K 100

0.85pt stroke

0 fill

C 80 M 0 Y 60 K 0

Secondary Graphics

0.85pt stroke

0 fill

C 0 M 90 Y 70 K 0

0.85pt stroke C 65 M 80 Y 0 K 0

Pg 3

0 fill

(2D & 3D) Logo Introduction

Revoluteâ&#x20AC;&#x2122;s logo is formed by a bold grain of sand which disintegrates to reveal what is within. It is a representation of the brand and what they aim to do- bring change with time travel. A 2D and 3D version of the logo has been created to cater to digital and print applications, as well as the visual prioritisation of logo and icons. When the logo is the main focus, the 3D version is used and the icons present will be in their 2D version, vice versa.

The 3D version of Revoluteâ&#x20AC;&#x2122;s logo has a harsh gradient beneath and a mild gradient overlapping on top.

The 2D version of Revoluteâ&#x20AC;&#x2122;s logo is 1C and has the same structure.

Pg 6

(2D & 3D) Logo Colour Variations

Revoluteâ&#x20AC;&#x2122;s logo colour variations are monotonous. The 2D logo is strictly black and white. The 3D logo, apart from the typeface, is not altered when it is white on black.

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(2D & 3D) Logo Construction

0 stroke Location: 0%

Angle 55Ë&#x161;

40%

C 0 Y 0 M 0 K 86

Location: 40.7%

C 40 M 40 Y 40 K 100

0 stroke

Angle 53Ë&#x161; Location: 82%

40%

C0M0Y0K8

0 stroke

Location: 100% C 0 Y 0 M 0 K 90

4C fill C 40 M 40 Y 40 K 100

0.85pt stroke C 40 M 40 Y 40 K 100

Pg 10

0 fill

Logo: Safe Haven

Revolute

This guideline applies to all 2D and 3D logo variations.

Revolute

Revolute Revolute

Revolute

Pg 12

Logo: Minimum and Recommended Sizes

This guideline applies to all 2D and 3D logo variations.

Minimun Size

18mm

Recommended Size

22mm

25mm

32mm

Pg 14

(2D & 3D) Logo Misapplications

2D Logo Misapplications This guideline applies to the 3D logo respectively.

Revolute

No alternating of colours

No changing colour of logo

No filling the logo 1C black

Revolute

No adding/altering of strokes

No gaps between strokes

No altering of stroke style

Revolute

No changing stroke width

No adding gradients to fill

Pg 16

No changing of typeface

3D Logo Misapplications This guideline applies to the 2D logo respectively.

Revolute

No removing gradients

No altering of gradients

No adding of stroke

Revolute

No rotating of logo

No adding colour

No lowering opacity

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(2D & 3D) Icons Introduction

Revoluteâ&#x20AC;&#x2122;s icons consist of three categories- Medical, Humanitarian and Environmental. These groups encapsulate the main issues that Revolute targets and are a representation of the three individual teams they are building to go on the venture. A 2D and 3D version of the icons has been created to cater to digital and print applications, as well as the visual prioritisation of logo and icons. When the icons are the main focus, the 3D version is used and the logo present will be in it 2D version, vice versa.

Medical

Humanitarian

Environmental

The 3D version of the icons are within a circular structure and each icon holds objects (3 pills, a .22 caliber bullet and a piece of coral) that are a prime factor to each category.

Medical

Humanitarian

Environmental

The 2D icons are twin in structure to the 3D icons, except the gradients and tones are replaced with clean and angled strokes.

Pg 20

(2D & 3D) Icons Colour Variations

Revoluteâ&#x20AC;&#x2122;s icon colour variations consist of tertiary colours- turquoise, scarlet and violet. The 2D icons are always strictly 1C. The 3D icons use a range of two tone to three tone gradients that revolve around the same colour scheme.

Pg 22

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(2D & 3D) Icons Construction

0.85pt stroke

C 40 M 40 Y 40 K 100

0 stroke

Radial 55%

C 0 M 0 Y 0 K 10

100%

C 0 M 0 Y 0 K 90

0 stroke

Angle 115˚ 75%

10%

C 0 M 0 Y 0 K 95

100%

C 0 M 0 Y 0 K 25

0.85pt stroke

0 fill

0.85pt stroke

0 stroke

C0M0Y0K0

100%

C 80 M 0 Y 60 K 0

0 stroke

10%

C 80 M 60 Y 0 K 95

Angle 115˚ 75%

55%

C 0 M 0 Y 0 K 10

100%

C 0 M 0 Y 0 K 90

0 stroke

Angle 0˚ 70%

10%

C 0 M 0 Y 70 K 95

100%

C 0 M 0 Y 0 K 25

0.85pt stroke

0 fill

0.85pt stroke

100%

C 0 M 0 Y 0 K 25

0 stroke

100%

C0M0Y0K0

C 0 M 90 Y 70 K 0

0 stroke

10%

Angle 0˚ 70%

C 0 M 90 Y 70 K 75

100%

C 0 M 0 Y 0 K 25

Pg 25

Radial 55%

C 0 M 0 Y 0 K 10

100%

C 0 M 0 Y 0 K 90

0 stroke

Radial 60%

20%

C 0 M 0 Y 0 K 98

100%

C 0 M 0 Y 0 K 25

0.85pt stroke

0 fill

C 65 M 80 Y 0 K 0

Radial 55%

C 40 M 40 Y 40 K 100

0 stroke

C 0 M 90 Y 70 K 0

Radial 55%

Radial

C 80 M 0 Y 60 K 0

0 stroke

C 40 M 40 Y 40 K 100

0 stroke

C0M0Y0K0

Radial 55%

100%

C 65 M 85 Y 0 K 0

0 stroke

10%

C 65 M 80 Y 0 K 95

Radial 60%

100%

C 0 M 0 Y 0 K 25

Icons: Safe Haven

This guideline applies to all 2D and 3D icons/icon variations.

X 3X

Pg 27

Icons: Minimum and Recommended Sizes

This guideline applies to all 2D and 3D icons/icon variations.

Minimun Size

24mm

Recommended Size

24mm

26mm

36mm

Pg 29

(2D & 3D) Icons Misapplications

Each individual icon misapplication applies to every category effectively. 2D Medical Icon Misapplications This guideline applies to the 3D Medical Icon respectively.

Fills cannot be altered

No altering of stroke widths

No altering shading details

No angling of strokes

No filling icon with colours

Only turquoise can be applied when adding colour

2D Humanitarian Icon Misapplications This guideline applies to the 3D Humanitarian Icon respectively.

No editing design of bullet

No alteration of style

No altering shading details

No replacing shading with fills

No removing of details

No adding of gradients or effects

Pg 31

2D Environmental Icon Misapplications This guideline applies to the 3D Environmental Icon respectively.

Fills cannot be added

No editing opacity

No altering of stroke widths

No changing design of coral

No effects can be applied

No rotating of icons

Pg 32

Each individual icon misapplication applies to every category effectively. 3D Medical Icon Misapplications This guideline applies to the 2D Medical Icon respectively.

Gradients cannot be altered

Gradients cannot be amplified

Gradients cannot be removed

Colours cannot be overlaid

No mix and matching variations

No usage of strokes

3D Humanitarian Icon Misapplications This guideline applies to the 2D Humanitarian Icon respectively.

No beautifying of colours

No alteration of bullet colour

No removal of gradients

No adding effects to bullet

No highlighting strokes

No overlaying 2D and 3D icons

Pg 33

3D Environmental Icon Misapplications This guideline applies to the 2D Environmental Icon respectively.

No alteration of colour scheme

No highlighting strokes

No mirroring of icon

No removing of details

Pg 34

No altering colour of coral

No inverting gradients

Brand Typeface

Revolute only uses one typeface- Helvetica Condensed Light. It’s minimal and condensed form compliments the brand’s neat and detailed style. The light weight text creates a sense of equity without being overpowering. A range of 100 to 140 tracking is applied for headers and subheaders.

Helvetica Condensed Light 1234567890 !@#$%^&*()_+{}|:”<>?-=[]\;’,./ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ H E LVE T I C A C ON D E N SE D L I G H T H E LV E T I C A C O N D E N S E D L I G H T H E LV E T I C A C O N D E N S E D L I G H T

HELVE TICA CONDEN SED LIGHT H E LV E T I C A C O N D E N S E D L I G H T H E LV E T I C A C O N D E N S E D L I G H T Helvetica Condensed Light

Helvetica Condensed Light

Helvetica Condensed Light HELVETICA CONDENSED LIGHT

HELVETICA CONDENSED LIGHT

HELVETICA CONDENSED LIGHT Pg 37

Brand Tone

As a pioneering brand, Revolute has a strong foundation to build and they require lots of press coverage and strong copyright to gain the attention and most importantly, trust of people as a reliable brand that is taking action and is true to its mission. Revolute’s tone would be factual, questioning and neutral.

Factual

Facts and statistics will be stated and used to show urgency. This is a factor that creates brand relevance. It is essential to show the importance of the subjects and issues that Revolute is targeting.

“EBOLA: 5481 PEOPLE INFECTED 0 VACCINES AND O CURES”

Questioning

A questioning tone would be to trigger people’s thoughts and to create awareness towards their surroundings and actions.

“We can’t take back what’ve lost. But we can prevent a losing cause.”

Neutral

It is crucial that Revolute stays neutral with its tone and does not use any labels or direct their cause towards specific races or religion. Revolute is a brand that serves to aid the world and is not influenced by politics. Instead of “50 Africans”, it would be “50 people” and this will create a sense of balance to responses.

“180 Million People are Missing.”

Pg 39

Brand Imagery

Revoluteâ&#x20AC;&#x2122;s imagery will be clear, vibrant and macro. The macro element ephasizes on the brand using time travel as a tool of analogy. This allows things and scenarios to be amplified and looked at in clear detail.

Pg 41

Secondary Graphics

Revoluteâ&#x20AC;&#x2122;s secondary graphics consists of a simple element- dots. The circular structure and its versatility as a graphic shapes the brand and creates the illusion of motion which is a key factor that defines Revolute and its tool. The following graphics are used for both print and digital collaterals and are also animated for interactive purposes.

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Applications

The following applications encapsulate Revoluteâ&#x20AC;&#x2122;s corporate identity and exhibition branding. Letterhead

Letterhead

Pg 45

Letterheads, Envelopes, Namecards and Apps

Signage

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3D Digital Invitations

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Ipad Exhibition Guide

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Ipad Exhibition Guide

Pg 49

Exhibition poster

“EBOLA: 5481 PEOPLE INFECTED 0 VACCINES AND O CURES” But we are one possibility. Come to the Exhibition at the Grand Expo to learn more.

Pg 50

Staff shirts

Pg 51

All use of Revolute assets must be sent for approval. revoluteapproved@time.com For further enquiries, please conract: revoluteorg@time.com