Logo Standards

Our logo is the primary visual identity of our organization, and the signature is the combination of gray and yellow. The type is Rockwell in the bold variation. They are fixed and ties with one another that sbould not be changed in any way, which is important to follow the guideline to consistently carring our visual communicate.

Master Logo

For use with Bee Mindful color palette. To be used only on white or light colored backgrounds.

Simple Logo

Bee Mindful logo sans tag line. For use in context of lines of text.

One Color Logo

The full color logo (above) should be used wherever possible. This one-color version may be used in black when color printing is not available or when printing on a background that clashes with

Unacceptable Logo Usage

Do not alter the Bee Mindful logo in order to comply with brand identity guidelines. To maintain the benefits of a consistent identity system and convey a unified organization image, it is necessary to practice visual communication with discipline. The following are examples of incorrect treatment of the Bee Mindful logo.

Do not alter the dimensions.

Do not change the opacity.

Do not change the color of the logo.

Do not remove the bee or bee’s flight trail.

Do not use on dark background.

Do not use on similar color backgrounds.

Do not add a drop shadow.

Do not alter the position of bee or flight trail.