Daniela
Maldonado Holistic Branding Packaging Design malcadany@gmail.com www.malcadany.com 646 288 7281
I would like to share with you a little bit of who I am as an individual. As it’s hard to describe yourself in a concise eloquent way, I asked my 18 colleagues who have spent the past two years by my side for some help. They had the task to describe how they perceive me in ONE WORD...
DETERMINED
Art history expert` PASSIONATE
SWEETHEART
VIBRANT DYNAMIC Worldly FOCUSED DEMANDING
LIVELYDARING
Ambrosia
From: Colombia With love
BO LD
SPICY LOUD
AMBITIOUS
BRIGHT
Beyond this descriptive list of adjectives, I am a passionate human who lives with intensity, who strives to be a better person each day, to learn from others and cherish simple things. I come from the land of great coffee, emeralds and orchids; Colombia. I speak three languages, I travel around the world, I am eternally curious. Now that you know a little bit about me, perhaps you can better enjoy my work. Please jump in!
01 02 SENSUS
SENSUS
RUB N’SPICE CO.
03 04
FLUX BY KELLOGG’S
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TABULA RAZA
CON TENTS
05 06 07 08 ZADO
GEOTIC
JEMMA EL-FNA
PROJECT CARTON
SENSUS
01
BATH AND BODY SYSTEM Inspired by the Michelin star chef Ferran Adria, Sensus captures the principles of molecular gastronomy, implementing them into a luxurious sensory stimulating bath and body system. With unique anti-aging properties, change your everyday beauty routine into the ultimate pampering experience.
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MEAT RUBS Texas is the king of BBQ. With top quality ingredients, this gourmet line of natural and artisanal rubs is designed to delight shameless carnivores who love to spice things up on the grill.
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03
WELLNESS AND NUTRITION CENTERS The Flux brand objective is to bring the cereal giant, Kellogg’s, back to its roots focusing on early obesity prevention and balanced nutrition for children. Flux centers are designed to engage children and get them exited about physical activities. In addition each center has a family store, where Kellogg’s products and fresh produce can be purchased at a lower cost for its members. Flux is all about promoting a healthier life style for future generations.
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ent
John Doe
Event coordinator + (347) 288 1236 jhon.doe@flux.com www.fluxcenter.com
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PREMIUM HAND CRAFTED WHISKEY This ground breaking whiskey is here to change male dominated stereotypes related to this category. Tabula Rasa means clean slate in Latin, so forget your preconceived notions and fall for the smooth taste and flavored infusions that make Tabula Rasa the ideal ingredient in any mixologist list.
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BOTANICAL TEA HOUSE Zado is a boutique tea house focused on botanical tea blends that provide specific health benefits. Promoting a balanced life style, Zado offers bottled tea for on-the-go convenience and loose leaf tea sachets to enjoy a warm brew at home.
06
GARDENING ESSENTIALS “The greatest gift of the garden is the restoration of the five senses” Hanna Rion In a world full of distractions and frantic commitments, it’s easy to forget the simple joy that nature brings to the soul. Geotic aims to get urban millenials exited about bringing nature into their life and promoting gardening, even in confined city spaces.
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MOROCCAN DELICACIES Inspired by the intricate patterns and ornamental elegance of Moroccan architecture Jemma El-Fna is a line that aims to bring the spirit and flavors of this magical land into your pantry.
morrocan delicacies
jemaa el -fNa
EL-F N A
Official competition logo provided by Evergreen
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CARTON AND EXHIBITION DESIGN A competition sponsored by Evergreen Packaging to explore the graphic capabilities of gable cartons as a packaging medium. This project includes branding for milk and orange juice categories as well as a collaborative student exhibition to showcase the gable carton designs.
PLAY FULL
ALMOND MILK
JUICY JUICY JUICY JUICY JUICY
thank you looking forward to hearing from you
Daniela
Maldonado Holistic Branding Packaging Design malcadany@gmail.com www.malcadany.com 646 288 7281