www.ghp-news.com • Social Care Awards 2019
Social Care Awards 2019
Most Compassionate Palliative Care Providers 2019 - Cleveland We profile the firm to learn more about the vital work it undertakes. Castle Hill House Care Home: Best Nursing Home 2019 – Cornwall
The New Grange Residential Dementia Care Home: Best Specialist Dementia Care Home 2019 - Southern England Recruitment Key Issue For UK Healthcare Market - Page 16
Editor’s Note
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Welcome to the 2019 Social Care Awards Providing extra care and support to those in need of practical or emotional assistance, helping them lead an active life and enabling them to retain their independence and dignity is a truly award worthy vocation. GHP Magazine plans on providing these accolades to those worthy of praise, in their 2019 Social Care Awards. As our awareness of mental health issues increases, and lifespans are growing longer, the need for social care services is skyrocketing globally. Although the people who rise to meet this demand don’t do it for commendation, we at GHP Magazine still believe in highlighting the distinguished efforts and endeavours of those organisations and individuals, who aid some of society’s most vulnerable denizens. Hannah Stevenson, Awards Editorial Manager Phone: (+44) 0203 970 0082 Email: h.stevenson@aiglobalmedialtd.com Website: www.ghp-news.com
AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.
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Contents
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Hospice of the Western Reserve: Most Compassionate Palliative Care Providers 2019 Cleveland
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Mindme: Best Vulnerable Personal Alarm Development Company – UK & Best Bespoke GPS Tracking Device: Mindme Locate
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Castle Hill House Care Home: Best Nursing Home 2019 – Cornwall
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Cedar House School: Best Specialist Residential School 2019 - North England & Excellence Award for Mental Health Support - North England
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Marine Academy Primary: GHP Excellence Award in Educational Special Needs Management South West England
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N.ableD C.I.C: Best Exercise & Nutritional Therapy Providers 2019 - Southern England
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Tomorrow’s Voices Bermuda Autism Early Intervention Centre: Best Autism & Learning Disability Support Centre 2019 – Caribbean
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BedSpace Resource Ltd: Best Vulnerable Persons Shelter & Support Provider - North West & England Most Sustainable Independent Living Services 2019
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The New Grange Residential Dementia Care Home: Best Specialist Dementia Care Home 2019 - Southern England
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Your Direction Ltd: Best UK Supported Holiday Provider 2019
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Recruitment Key Issue For UK Healthcare Market
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Hospice of the Western Reserve
Most Compassionate Palliative Care Providers 2019 - Cleveland Headquartered in Cleveland, Ohio, Hospice of the Western Reserve (HWR) provides hospice services, palliative care and bereavement support to patients and families throughout Northern Ohio. As one of the original legacy providers of hospice in the U.S., HWR is celebrating 40 years of compassionate care. We profile the firm to learn more about the vital work it undertakes. Hospice and palliative care have been Hospice of the Western Reserve’s (HWR) specialties since 1978. Over the past 40 years, the hospice has worked to enhance its service and meet the diverse needs of its patients. As part of this, it has created a range of initiatives, all of which are designed to improve the quality and scope of care.
For example, the Western Reserve Navigator palliative care program complements curative care provided by the patient’s own doctor. When offered concurrently, it provides extra support to manage symptoms, reduce hospital readmissions and enable individuals to be more independent. Alongside this, HWR has also designed a special model of care to integrate palliative care at the point of service within dialysis
centers. Community partnerships have been formed with the dialysis centers and the Kidney Foundation of Ohio. Specialty care for patients with chronic conditions can help alleviate symptoms, improve quality of life and decrease hospitalizations. With the help of medications, clinical support and other interventions offered by a trained staff, patients can benefit much earlier in their illness, beginning with palliative care through hospice care, if that is their choice. The organization’s Moments to Remember Program focuses on enhancing the quality of life
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for hospice patients and their families by fulfilling wishes. Specialized care for Veterans is provided through the Peaceful & Proud program. Since its inception, the non-profit agency has cared for more than 120,000 Northern Ohioans. Today, specialized care is provided for cancer, renal disease, COPD, HIV/AIDS, neurodegenerative diseases, heart failure and more. Additionally, a Pediatric Palliative Care team supports children with life-threatening illness. Seeking to provide patients with the highest possible standard of care, the organization advocates for dignity, quality and choice
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at the end of life nationally and globally. Together with its sister hospice, Helderberg Hospice in Somerset West, South Africa, Hospice of the Western Reserve recently received the 2018 Global Partnership Award from Global Partners in Care. The award recognizes the exceptional impact the international partnership has played in the delivery of palliative care. It is the organization’s staff that have driven it to the success it enjoys today. HWR offers the region’s largest team of certified hospice and palliative care professionals. Care is provided in private residences, nursing facilities, assisted living
Hospice of the Western Reserve
communities and hospitals. Three In-Patient Care Units (hospice houses) offer intensive symptom management in a homelike setting as well as care for the final days. Many nurses have earned the distinctive credential as a Certified Hospice and Palliative Care Nurse (CHPN). All physicians are Board Certified in Hospice and Palliative Medicine, and as such, they are able to offer patients the expert care they need at this vital time in their lives. As part of its drive to support staff and ensure that they are able to provide the exceptional standard of care that patients deserve, HWR’s internal culture
encourages honest dialogue, respect for the feelings, values and cultures of others, teamwork and commitment to mission. A harmonious work environment is fostered by following covenants established by the founders. This culture ensures that the hospice attracts and retains the region’s best skilled hospice professionals. Currently, a comprehensive dementia initiative is underway to reach individuals earlier in the disease process to communicate their long-range healthcare choices. Through collaboration with other dementia experts and community organizations, HWR is working to explore innovative new ways to provide family caregivers with the education,
support and tools they need to provide loved ones with a better quality of life. This development is one of many that will ensure that the hospice remains able to address the ever-growing need for hospice and palliative care over the years to come. By 2030, it is estimated that the number of seniors in Northern Ohio will be almost equal to the number of people under the age of 20. Longer lifespans also mean more seniors are living with chronic disease, creating a growing need for hospice and palliative care services, and as such, HWR will remain committed to providing cutting-edge hospice services and care as it looks towards a bright future.
Contact Details: Company: Hospice of the Western Reserve Name: Laurie Henrichsen Address: 17876 St. Clair Avenue, Cleveland, OH 44110 Telephone Number: 800.707.8922 Web Address: www.hospicewr.org
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, Mindme
Best Vulnerable Personal Alarm Development Company – UK & Best Bespoke GPS Tracking Device: Mindme Locate Thanks to over 10 years’ experience in the market, Mindme is an innovative GPS tracking device provider supporting a range of corporate and private clients who wish to ensure safety for vulnerable family members, friends or patients. We profile the firm to find out more. Over the past decade Mindme has played a leading role in the development of GPS personal alarms for vulnerable people. The firm’s Founder and Chief Executive has been involved with GPS since it first became commercially available over twenty years ago, and as such is able to draw on a vast wealth of experience to supply innovative solutions that support vulnerable people across the UK. In the very early days Mindme asked Chichester Careline to act as its Response Centre and so began a relationship that continues to this day. When Mindme launched Locate it was not greeted with open arms. The company was accused of breaching Human Rights and/or Privacy issues. Matters came to a head when Sussex Police decided to trial some units and the Daily Telegraph ran a front page headline ‘GPS tags for dementia patients’.
The news story went viral and was covered by all the UK television news channels, most local radio stations and newspapers from around the world. Carers from all over the country rang national and local radio talk programmes and many told horrendous stories of how their loved one went missing and the trauma it caused the family. Today Mindme Locate is the market leader in dementia tracking and is acknowledged to be an important aid in the welfare of people with dementia who wander. It gives device users the freedom to go out alone whilst it gives their carers peace of mind. Looking ahead, Mindme will continue to innovate and adapt to ensure that its solutions remain at the forefront of emerging developments within both the GPS tracking technology and social care markets.
Contact Details: Company: Mindme Contact: Adrian Wolf Website: www.mindme.care
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, Castle Hill House Care Home
Best Nursing Home 2019 - Cornwall
Situated in landscaped gardens in a quiet area of Bodmin, Cornwall, Castle Hill House Care Home offers award-winning nursing care to a variety of residents who are primarily elderly. Having recognised the home in our prestigious 2019 Social Care Awards we profile it to showcase the reason we felt it was worthy of one of these accolades. Family-owned, Castle Hill House aims to treat every resident as if they were part of the family, and as such they are able to provide sympathetic, supportive care 24-hours a day. As a result of this focus on quality care tailored to meet each resident’s individual needs, the home has been rated GOOD by CQC. Professional care is provided by Registered Nurses
and Carers, all of whom work closely with local GP’s, Hospitals, Specialists, and Health and Social Care professionals who supplement the treatment. Everyone has their own individualised Care Plan so that all staff know exactly what each resident needs at all times, and this is constantly reviewed to ensure it is right if things change. Thanks to its quality care and support, Castle Hill House specialises in end of life care, and
is able to offer residents a calm and safe environment when they are at their most vulnerable. Owners Tom and Debra, take an active part in running the home to ensure that Castle Hill House is run in a friendly, caring yet professional way. With investment made in the home’s facilities during the year mid-2007 to 2008 building a new 23 bed extension, the objective has been to create a Nursing Home facility for the future needs of the local community.
A further refurbishment of the original house took place in 2014 and there are now some beautiful premium bedrooms available too. This choice ensures that every resident is able to enjoy the care they need in a space that is truly their own. Looking ahead, the team at Castle Hill House will remain focused on providing high-quality care to every resident so that they can feel truly at home in this beautiful house.
Castle Hill House Care Home Contact Details: Company: Castle Hill House Care Home Contact: Vicki Franklin Website: www.castlehillhouse.co.uk
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, Cedar House School
Best Specialist Residential School 2019 - North England & Excellence Award for Mental Health Support - North England Cedar House School is a co-educational, independent, specialist day and residential school on the North Yorkshire/ Lancashire border providing high quality education and care for children between the ages of 7 and 18. The school meets the needs of a diverse group of pupils exhibiting social, emotional and mental health difficulties, alongside a range of other associated conditions, as we found out when we profiled it to showcase how it came to win one of our prestigious 2019 Social Care Awards. A member of the Witherslack Group, Cedar House School is an established and highly-regarded provision within social care and educational sectors. The school has been caring and educating children and young people for over 20 years. Over this time, it has obtained a track record of realising outstanding outcomes for pupils, both in terms of academic achievement and personal development. Central to the school’s success in supporting a diverse range of pupils with different needs is its outstanding 38-week residential provision, where all staff work collectively to provide pupils with high-quality care. There is genuine warmth, respect and
trust between pupils and staff with strong, long-lasting and often lifechanging relationships formed. Additionally, there is a comprehensive, integrated and school wide therapeutic offering, which is embedded throughout the whole school and delivered by expert practitioners - giving pupils direct access to specialist services on site. Therapeutic staff work closely and flexibly with residential staff and teachers, adopting a team-centred approach. This provides pupils with a multi-disciplinary approach to their care and education. Looking to the future, Cedar House School will continue to strive towards excellence in education and continue to provide its pupils with the support they need to succeed.
Contact Details: Company: Cedar House School Contact: Kathryn Taylor Website: witherslackgroup.co.uk/cedar-house-school
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Cedar House School
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, Marine Academy Primary
GHP Excellence Award in Educational Special Needs Management - South West England An innovative primary school supporting a range of pupils, Marine Academy Primary is ambitious, rich in aspirational values and totally inclusive. We profile the school to find out more and explore how it works alongside parents and caregivers to prepare pupils for the world of today. Marine Academy Primary is dedicated to creating a sustainable learning environment, full of opportunities for all. Specifically, it offers opportunities for many groups in the community.
Primary students to be alert to the emerging technologies and the new possibilities that this will create; they will be flexible, adaptable, evaluative and analytical, able to swiftly adapt to change.
By working together with local strategic partners, Marine Academy Primary has created a learning strategy that will significantly reduce the number of young people not in education employment or training (NEETs) and the aim is to very quickly reach the point at which no student leaving Marine Academy Primary does so without a clear and aspirational pathway.
As such, the school develops its students’ skills so that they can become self-aware, independently minded and confident citizens of the future. Marine Academy Primary constantly seeks to improve education in northwest Plymouth and the City beyond. This personal investment in, and commitment to, education will lift the aspirations and selfconfidence of its entire community for generations to come.
The demands of the 21st century require Marine Academy
Looking ahead, Marine Academy Primary is working with partners to
position the Academy as a place of innovation and development, embracing sustainable achievement, to ensure that the children within the Plymouth community have access to the very finest of resources including the expertise of the University’s staff and also the mentoring and support of the student ambassadors. Education Outside the Classroom means that the school’s children are engaged with their environment, working with the richness and natural beauty of
the school’s region, developing an understanding and knowledge of all that surrounds them, grounding their learning in the relevance of what is around them. Fundamentally, all of this means that Marine Academy Primary pupils and students have access to a unique combination of opportunities that will improve personal futures and Plymouth’s prosperity. This will remain central to the school’s ongoing focus over the years ahead.
Contact Details: Company: Marine Academy Primary Contact: Siobhan Meredith Website: marineacademy.org.uk
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, N.ableD C.I.C
Best Exercise & Nutritional Therapy Providers 2019 - Southern England N.ableD is a home-based health and wellbeing service for those who are looking to get their health back on track following an injury, illness or a recent hospitalisation. We spoke to Founder Nadine Denneth to find out more about the unique range of services her firm has to offer in this vital sector. Drawing on Founder Nadine’s experience with the UK’s health and social care system, N.ableD works to provide an innovative range of solutions, which includes exercise therapy, nutritional therapy, physiotherapy, yoga therapy and massage therapy. Supporting a range of clients of all ages and abilities, the firm works collaboratively with clients to offer them a unique service offering, as Nadine highlights.
“N.ableD is the only home-based health and wellbeing service that works collaboratively across multiple professional disciplines to support and empower vulnerable people to achieve great health and improve their quality of life. Our focus is on increasing our clients’ physical activity levels,
so we can help them to reduce or avoid unnecessary social care arrangements further down the line. “For example, strength and balance training can reduce the risk of falls in the home, yet people often mistakenly believe that exercising with a long-term condition will make things worse. More rather, the more conditions someone has, the more they need to improve their strength, stamina, flexibility and skill, which is why the work we do with our clients is vital in helping to prevent further deterioration and escalation of health and social care needs.” Looking ahead, Nadine is keen to drive the social care industry towards a greater focus on preventative measures to reduce the burden that many disabilities have on the NHS, as she explains in her concluding comments.
“Moving forward, at N.ableD we would like to see more being done to prevent healthcare problems, such as frailty and cognitive decline - both of which can be significantly improved with exercise and nutritional therapy, to help reduce the costly, and often unnecessary, burden of social care. Our focus will remain on supporting our clients in this area, and we are thrilled to be recognised as one of the pioneering firms leading the way forward to address one of the biggest health and social care issues of our time. We will continue to lead the market in terms of recovery therapy and are excited for what the future holds for us and our clients.”
Contact Details: Company: N.ableD C.I.C Name: Nadine Denneth Address: 4 Stirling House, Sunderland Quay, Culpeper Close, Rochester, Kent, ME2 4HN Telephone Number: 0300 030 1033 Web Address: www.nabled.org.uk
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, Tomorrow’s Voices Bermuda Autism Early Intervention Centre
Best Autism & Learning Disability Support Centre 2019 - Caribbean Tomorrow’s Voices Bermuda Autism Early Intervention Centre is designed to meet the individual needs of children who are diagnosed with Autism or on the Autism Spectrum between the ages of 2 and 21 years of age. As part of our overview of a selection of the winners from this year’s Social Care Awards we profile this unique organisation to find out more about the crucial support it provides. Tomorrow’s Voices is the brainchild of two parents of autistic children, Ms. Tricia Simons (Crow) and Ms. Thea Furbert. These parents felt that there was a need for a place that could provide handson Applied Behaviour Analysis/ Verbal Behaviour services for children on the Autism Spectrum. With the help of donors, the autism community, friends and family their brainchild became a reality with Tomorrow’s Voices officially opening its doors to clients in October 2007. Today, Tomorrow’s Voices mission is to bring positive change to the lives of individuals
(2 to 21) with autism, pervasive developmental disorders and other developmental delays through research based best educational practices. Tomorrow’s Voices’ aims to provide training to allied health professionals, parents, teachers and others in the Bermuda community regarding the scholarly research cited as best practices in the service delivery to people with disabilities. This organization strives to provide a continuum of care throughout the lifespan of people with autism, pervasive developmental delays and other developmental disabilities an
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effective and individualized educational program for children with autism and related disabilities. As part of its work to achieve this mission, Tomorrow’s Voices works with their clients in a 1:1 capacity with the aim of reverse inclusion. In this 1:1 setting the staff teach the skills necessary for clients to function and learn in an inclusive environment. Tomorrow’s Voices’ overall goal is to teach their clients the skills needed to perform more independently and provide them with better quality of life through intensive early intervention. Within Tomorrow’s Voices’ unique generalization framework, the organisation’s general curriculum teaches each child critical language skills, functional activities, socialization, initiation/ spontaneity and generalization of mastered concepts/skills. These skills are built into every child’s educational program and individualized to meet his or her learning style and unique needs. Thanks to the expertise and experience of its Founders and staff, Tomorrow’s Voices understands that not every child learns in the same way. Through careful observation, assessment and interaction with each child,
Tomorrow’s Voices Bermuda Autism Early Intervention Centre
the team can determine the best way to teach them, and craft a service plan specific to their current needs. The organisation’s centre is unique in that a Behaviour Analyst provides program oversight and develops all of its programs. The analyst will conduct therapy when necessary and provide modelling of therapeutic strategies to staff and parents. The organisation’s teaching methods are based on the science of Applied Behaviour Analysis and include a variety of different teaching procedures that are taught in both Intensive Teaching and the Natural Environment. All of Tomorrow’s Voices’ services are provided in a safe, nurturing and structured environment with a maximum of 1:2 staff to student ratio. Ultimately, the overall goal of Tomorrow’s Voices is to provide clients with the skills to assist with their reintegration into their neighbourhood schools with minimal supervision and to provide them with a better quality of life through intervention. This will remain the organisation’s ongoing focus as it looks towards a bright and exciting future filled with opportunities for further success and expansion of its unique solutions offering.
Contact Details: Company: Tomorrow’s Voices Bermuda Autism Early Intervention Centre Contact: Thea Furbert Website: www.tomorrowsvoices.bm
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Bedspace is an innovative, North West & West Midlands based Young Persons Accommodation and Support organisation whose mission is to support its service users in moving towards and achieving sustainable independent living. At Bedspace, we believe that the basic need for safe and settled accommodation, with appropriate advice and support, is fundamental to the personal and social care of all service users. Our service users come to us at a very vulnerable stage in their lives. We match them with suitable accommodation and provide a range of support and advice services which are person centred and customised to match their individual requirements. WHITE ROSE
16+ Framework
Best Vulnerable Support & Accommodation Provider - Northern England 2018
GHP Excellence Award Winner for Sustainable Independent Living - Northern England 2018
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, The New Grange Residential Dementia Care Home
Best Specialist Dementia Care Home 2019 - Southern England The New Grange is a residential dementia care home located on the south coast in Worthing, West Sussex and welcoming a wide range of residents to enjoy its renowned hospitality. Having recognised the establishment in this year’s Social Care Awards we profile it to find out more about the services it provides. Caring for up to 45 people aged over 65 and over, the New Grange specialises in supporting those living with dementia. Part of a small independent care group with five homes around the south east of England, all of which care for people living with dementia, the New Grange draws on this expertise to offer its residents the best possible care. In addition to providing specialist care the group invests heavily on the infrastructure of the homes to create comfortable and wellappointed living environments.
Residents are at varying stages of dementia, and as such the establishment’s dedicated and experienced team treat each resident as an individual and provide them with a tailored care plan designed to meet their exact needs. Being based in Worthing offers the New Grange the chance to welcome residents into this picturesque town, but it also has challenges. Worthing has more care beds than any other town in England, mainly because it has been a retirement destination for many decades due to its warm climate. As such, the New
Grange faces stiff competition, but thanks to its dedication to quality and reputation for excellence in dementia care the establishment has flourished over the years. Looking ahead, the New Grange’s future depends on the government’s attitude as to how it
supports local authorities, which support residents and often pay for their care. As such, there are many challenges ahead for the New Grange, but the team will face these valiantly and remain dedicated to ensuring their residents continue to receive the same exceptional standard of care that they have come to expect.
The New Grange Residential Dementia Care Home Contact Details: Company: The New Grange Residential Dementia Care Home Name: Emma Ronney Address: 10-16 Homefield Road, Worthing, West Sussex, BN11 2HZ Telephone Number: 01903 213 693 Web Address: www.thenewgrange-dementiacarehome.co.uk
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Your Direction Ltd
Best UK Supported Holiday Provider 2019 Your Direction Ltd specialises in providing supported holidays for adults with a support need throughout the UK and abroad. We profile the firm to find out more and explore the range of services and support it has to offer. Since its inception, Your Direction has grown year on year, with over a 97% retention rate. Today, the firm offers a variety of services to ensure they enjoy the trip of a lifetime. Supporting a range of clients including those with learning disabilities, autism, mental health and physical disabilities, Your
Direction provides specialist travel services that can meet its clients’ unique needs. Working with the holidaymaker, their family and professional support, the firm’s expert team enable all to have a fantastic holiday of their choice. The Your Direction team firmly believe individuals should have a choice and control where they go and what they do.
Being a family business and having personal experience of being fulltime carers, Your Direction understand the frustration in being shoehorned into provisions that do not fit the person, and as such the team work tirelessly to create bespoke itinerates that meet the clients’ needs and exceed their expectations. Alongside its specialist offering, the firm also offers a general travel provider service, Travel Addicts Ltd, which help clients to travel the world without having
the hassle of organising their trip. The firm supports a range of clients and is able to help individuals, families, and groups looking for specialist holidays and hotels. Ultimately, Your Direction’s mission is to provide supported holidays to adults with a support needs throughout the UK and abroad. Offering empowerment to those who often feel powerless is something the team are deeply passionate about, and this will remain their ongoing focus over the years ahead.
Contact Details: Company: Your Direction Ltd Name: James Burke Address: 14 Dalemeadow Rd, Knotty Ash, Liverpool, L14 5PJ Telephone Number: 0151 203 5758 Web Address: www.yourdirection.co.uk
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, UK Healthcare Market
Recruitment Key Issue For UK Healthcare Market As Brexit talks continue with little chance of a definitive deal in sight, the UK’s healthcare market’s core challenge over 2019 will be attracting and retaining qualified staff. While there are still many details to be ironed out over the UK’s impending departure from the European Union, one key focus remains on freedom of movement. The general lack of information has led many private and public healthcare organisations in the country to question whether they will be able to retain and attract the staff they need throughout 2019 and beyond. Niall Dickson, chief executive of the NHS Confederation, which represents organisations across the healthcare sector, highlighted how Brexit could affect the NHS
“Patients must not suffer as a result of the Brexit process. Even if there is no deal we cannot have no agreement about how to protect patients in the UK and across Europe.
“While we welcome no-deal preparations made by the UK Government, this is an issue for both London and Brussels. We have seen the EU is willing to make arrangements in a number of areas – including finance. We now need to see the same urgency from both sides on health.
“We are therefore calling on both the UK government and the European Commission to guarantee patient safety whatever happens. That means free movement of medicines, free movement of medical devices and supplies for as long as it takes to resolve these concerns.
“This is an unprecedented situation for the health service. Of course, the NHS can adapt to emergencies, but that doesn’t mean we shouldn’t seek to avoid them. No deal and no arrangements to protect patients is simply not acceptable and could put lives at risk.”
and how it would need to be protected against healthcare staff shortages.
In response to the staffing challenges which the NHS and wider healthcare market could face over the coming months, the Minister of State for Care recently helped to launch off a home care company’s latest campaign to encourage more people to consider a career in care. MP Caroline Dinenage has pledged her support for the Home Instead Senior Care ‘You Can Care’ campaign which raises awareness of the opportunities to work in care and highlights how fulfilling a role it can be.
“Care work is a hugely rewarding career which has a real impact on people’s lives, supporting them to enjoy their later years,” she said. “It’s great to see a home care business which is so passionate about helping older people age well. Quality care like this plays a crucial role in enabling older
people to stay living healthily and happily at home for longer.” The rollout of ‘You Can Care’ 2019 follows the success of last year’s campaign which saw hundreds of people using the hashtag #YouCanCare on social media to share inspirational stories about caring. It culminated in the first UK awareness event called ‘You Can Care’ Week which aimed to dispel the myths around working in care and celebrate those working in the sector. Since launching the campaign in January 2018, Home Instead Senior Care has recruited 5,500 CAREGivers across its 195-office strong franchise business. The company specialises in caring for older people at home and is expert in dementia care plus end of life and respite care. Currently, the charity Skills for Care estimates that 8% of adult social care roles are vacant, which equates to approximately 110,000 vacancies at any one time. Looking ahead, whatever happens with Brexit, the UK healthcare industry will continue to focus on recruitment over the coming months. The NHS began its 2019 recruitment campaign with a range of adverts designed to entice new candidates, but moving forward both the private and public sectors will have to band together to lobby the government for greater clarity on movement rights so that they can retain and attract the best possible health and social care staff over the years to come.
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