DANIELA URDA “STUDENT PORTFOLIO, WRIT 3331: Writing for Advertising and Publicity, St. Edward’s University, Austin, Texas
DECEMBER 9, 2019
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Disclaimer: The projects presented in this portfolio are mock-ups that I created for class assignments. I have no affiliation with any of the real-world organizations mentioned in this portfolio, and my copywriting is merely a reflection of my own speculation about hypothetical copywriting scenarios. This portfolio is not for publication.
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A Banner-ad Campaign: For this assignment, our professor asks us two things: first, to pick a tea brand we wanted to work on and second, to create a print ad featuring artwork, a headline, a long body copy, and a tagline.
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YOU WONT LIKE IT. Your mouth is as dry as the Sahara. Your boss won’t end her boring presentation any time soon. Should you get up and look for something to drink? I mean the snack bar is right in front of you. They only have water and coffee. It’s too hot for coffee. Also, you don’t want everyone’s eyes upon you staring, waiting for the tiniest movement to take them from their misery. God, it’s really hot in here and John won’t stop playing with his stupid pen. Oh, look! Your hands are getting really sweaty. Gross. Can she shut up about that revenue already? You are at your last straw. You are swallowing saliva at this point. I see you looking in your bag, desperate, hoping that you had brought it and then you feel it right there at the bottom You think it’s a mirage, but no it’s your cold glass bottle of tea waiting for you. Your hands take it out like they have a mind of their own and then you take one sip. I disappear.
Because we care.
A Banner-ad Campaign In this project, we were asked to focus on Austin Medical Equipment.We had to create: three stationary banner-ads as they would appear on a website, a paragraph of landing-page copy that the viewer would see after clicking on the banner, with a thumbnail-size picture of the item, and a copy for the checkout page that encourages the visitor to purchase the item and reinforces the visitor’s decision to buy.
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BANNERS:
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LANDING
PAGE
COPY
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E-COMMERCE
COPY:
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Press Kit This last project consisted of a publicity campaign, with stationery that features the company’s logo, press release, pitch letter, and a list of interview questions labeled as “Suggested Story Angles to Discuss with Our Spokesperson.”
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Thank you for viewing my portfolio. I want to work for you as an intern or junior marketer! Connect with me on LinkedIn to see my current qualifications and contact information.
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