A few thoughts before you buy your next Business Book

Page 1

A few thoughts before you buy your next Business Book

There is a multitude of business books on the market today with very few approaching the importance of acquiring enterprise skills. This article is directed towards creative individuals and business managers who understand what they have to accomplish, but need to acquire new skills. It could be the case that you are an undergraduate, or have recently setup a business. You may be curious about what business skills are and wish to learn more about them. Equally you may be a lecturer looking for the right business title to contribute to your Business degree course curriculum. Whatever the premise, the discernment may have struck that the business or action plan now calls for application. When deciding to buy a business related book, it is essential to select a title that will show you how to avoid making elementary errors by adopting creative approaches to commercial activities. Good business books in 2015 focused on business related subject matter should address how enterprise activities and skills are connected, and that business plans only work if applied practically. The main problem when beginning or developing any venture is the number of skills an entrepreneur needs to possess. No one who starts a business has all the comprehension and qualities desirable. To build and develop a business requires the support of skilful individuals. Plenty of the most prosperous entrepreneurs and corporate executives have encountered more than a few problems during their positions. Many people chose to run a business for passionate grounds rather than rational ones. It is possible to get by with this attitude to life, working long hours and days. However, to make a reasonable profit it is best to distance oneself and apply common sense to the situation. It is thus no good spending time on developing products or services that people don’t want to buy, now or in the future; the sooner this is accepted the better. When you are emotionally involved with a business, commercial decisions can be quite difficult to make. Although life in the today's current western business culture enables people to have longer, healthier and safer existences. There is still much growing uncertainty about the future is an immutable feature of today global business landscape. This unpredictability has most recently demanded that we cope with Energy insecurity, environmental considerations, cybercrime, terrorist activity and looming financial meltdowns. But unpredictability equally presents opportunities for business minded individuals in areas such as innovation, emerging markets, medical discoveries and much more. Budding entrepreneurs and business managers will undoubtedly take risks to grow or indeed survive when starting a new venture nothing will be for certain. Setting up a new business, following a secure spell of well-paid employment can be a big gamble. It is likely


that earning a substantial return through your organisation will take a lot of hard work and dedication. However if you disliked the day job, then low income can be small price to pay for freedom. Therefore it’s vital to highlight that victory in business is not just due to spirited persistence and overcoming initial failures. Entrepreneurs and business leaders in the 21st century need to think in uncommon ways from the majority. And acknowledge that whatever their size and whatever their business, they will be under growing pressure to improve their understanding and management of the pitfalls and opportunities that they may face. Business leaders and managers must grasp to make money and achieve objectives they must read the right business related subject matter which will inform and equip them with the right skills and expertise. The aim is to minimize or eliminate any threats you face by making good decisions. Kogan Page Business Books boasts some of the best-known and most widely respected works and authors in business book publishing, from Nitesh Gor’s (The Dharma of Capitalism), to Michael Armstrong’s (Armstrong's Handbook of Performance Management). It includes books on leadership and management (for example, Lesley Everett’s Corporate Brand Personality), titles on economics (Ivan K. Cohen’s Economics for Business), and works on business skills (Alan Barker’s Improve Your Communication Skills).


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.