TOP TOURISM MARKETING TRENDS 2015
We have put together a list of the top marketing trends that all tourism marketing providers need to have on board for 2015. Make your Website Mobile Responsive Many tour company websites still do not have a mobile responsive site and as a result put down many of otherwise successful tourism marketing efforts. 25% of smartphone users are going to make a reservation using their smartphone in 2015 . 50% of tablet users will make reservations utilizing their device in 2015. 8 out of 10 users will likely book again using these gadgets. Effective Email Marketing is Extremely Important Email campaigns remain an effective way to engage with prospective customers and cut through the spam if done properly. 60% of respondents trust consumer-oriented email messages. 90% of users prefer to be updated via emails. Start Creating Video Content
Videos are becoming increasingly popular in the tourism online marketing industry. It contributes greatly to customer retention, Google rankings and the all-important booking! 85% of users will probably book a tour after watching a great video. By using Youtube video on your site, the chances of your site appearing on Google's first page is more than 50%. YouTube is the second largest search engine in the world. Social Media Engagement Social media is no longer a ‘maybe’ in the tourism industry, it is the “must” for any tourism online marketing campaign. The key, however, is for you to make it as personal as possible. 75% of travelers update their Facebook page while on vacation. Try to Interact with them. 55% of travel companies generated direct bookings from social media. By 2016, social media is going to be the most important way to generate tour bookings and revenue for more than half of the travel industry. Blogging for SEO Growth Effective travel related blogs are a great way to boost brand awareness, rankings in Google and generate bookings as well. So the blogging remains the important part of any online tourism marketing campaign. 30 % of travelers will probably read travel related blogs before making a buying decision. 60% of businesses agree with the fact frequent blog posts increase sales growth. Blogs are the third most valued source that influences buying decisions. Reviews Guarantees More Bookings Like it or not, today’s internet users require user generated content such as reviews, ratings, photos and videos to help them make their decision to order. 88% of tourists refer to reviews before making a reservation and more than half of them maintain that reviews are the best have an effect on their booking decisions. 97% of consumers believe reviews are trustworthy. Ignoring Google PPC is a part of the tourism marketing Ranking well organically is no longer enough in its own right. PPC is a quick means to drive traffic to your site. 68% of users click on Google Ads when they are looking to make a purchase.
86% of users will click on a Google Ad placed within the top 3 positions. Travel will likely account for nearly 10% of all PPC advertising.