Importance of User Experience ( UX) for a Business
The complete experience of any person while using a website or an app. This specifically refers to how easy the product was to use is defined as User experience.
Why is UX important? Studies have shown that companies keen in investing in UX see easier and cheaper customer acquisition, increased customer retention and evidently increased market share. UX is an essential part of the aesthetics of a website. Yours could be the best-looking website or app in the business, but if customers cannot easily and quickly utilize it, they will bounce to some other service provider. In regards to online platforms, retail websites have a tendency to be some of the most complicated. They have two main goals; to provide potential customers with an easy and satisfying browsing experience, and to make buying easy and fast. UX is too important young businesses and start-ups, as they cannot fall back on past reputation if UX fails.
Key Elements of a Good User Experience Understand the User: Whatever you will design is eventually for the user in the end and you can’t create a tailor-made website or app if you are clueless about whom you are designing for. Take a step back and do some market research and obtain a demographic understanding of your audience. Narrow down your research by asking these questions:
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What is the age group of your users? What gender do they identify with? Where are they located? What operating systems do they use and prefer? Which browser they refer? What income group they belong to?
Demographics gathering and computer usage data combined together will give you a better understanding of your users.
User Journey: User journey is often referred as user flow mapping. Mapping the areas that get the most traffic on your website by asking questions like:
• What areas get the most activity? • Which side of the page draws user attention? • What elements capture the most attention?
This can be measured by knowing where a user clicks when he first visits a website. After that where ever the user navigates should be recorded to see if they navigate deep or keep returning to the home page a lot to find their way to other option and determine navigation efficiency.
Testing: Testing polishes your product for final delivery. Beta testing your products to check for effectiveness of the designed UX will make your final product less prone to redesign and rethink the whole process. You can do this by reaching out on social media. About Us: TechTIQ is one of the top web and App design as well as development company in London, UK. Hire our Affordable developer, SEO, digital, marketing Services also.We deliver a full range of web solutions that focus on our client's objectives. Our offerings include all of the traditional aspects of web design and web development with the emphasis always on helping the clients achieve goal.
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