Importance of User Experience ( UX) for a Business
Why is UX important? Studies have shown that companies keen in investing in UX see easier and cheaper customer acquisition, increased customer retention and evidently increased market share. UX is an essential part of the aesthetics of a website. Yours could be the best-looking website or app in the business, but if customers cannot easily and quickly utilize it, they will bounce to some other service provider.
Key Elements of a Good User Experience Understand the User: Whatever you will design is eventually for the user in the end and you can’t create a tailor-made website or app if you are clueless about whom you are designing for. Take a step back and do some market research and obtain a demographic understanding of your audience. Narrow down your research by asking these questions:
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What is the age group of your users? What gender do they identify with? Where are they located? What operating systems do they use and prefer? Which browser they refer? What income group they belong to?
User Journey:
User journey is often referred as user flow mapping. Mapping the areas that get the most traffic on your website by asking questions like: ● ● ●
What areas get the most activity? Which side of the page draws user attention? What elements capture the most attention?
This can be measured by knowing where a user clicks when he first visits a website. After that wherever the user navigates should be recorded to see if they navigate deep or keep returning to the home page a lot to find their way to other option and determine navigation efficiency.
Testing:
Testing polishes your product for final delivery. Beta testing your products to check for effectiveness of the designed UX will make your final product less prone to redesign and rethink the whole process. You can do this by reaching out on social media. You’d be surprised by the number of people willing to help.
Just by asking, you show that public opinion matters to you and most people will respond positively to this openness. Ask them for an honest opinion on your website. A good UX will go a long way and improve not just online traffic but also spread the word of mouth if it’s done perfectly and bring search traffic directly to your website. This will improve conversions as more trust is built when your name is on everyone’s mind.
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