DYPB15 Programme by Team Now

DISCOVER YOUR PERSONAL BRAND

About Us Personal Branding is reflective of our most sacred visions and values as a birthmark is reflective ofyour identity. Harnessing its power distinguishes an individual from the crowd of mediocrity. Prominent leaders of the modern era have established themselves by mastering this eloquent art. The power of Personal Branding is one of the most strategic and rewarding skills, that when mastered, will pave the pathway to more focused and purposeful success. Are you ready to discover your Personal Brand? Raeallan’s third annual Discover Your Personal Brand Conference is a platform for individuals to gain a wealth of knowledge from seasoned entrepreneurs, business leaders and personal brand experts. Individuals will have the opportunity to network and learn amongst a diverse array of professionals. Through two days of intensive workshops and seminars, participants will cultivate a stronger personal brand by engaging leading experts via networking and presentations. Raeallan strives to develop the leadership capacity of all attendees so they will have the tools, confidence and knowledge to create their authentic path in today’s competitive and complex world. We hope you join our movement and get involved. Raeallan strives to develop the leadership capacity of all attendees so they will have the tools, confidence and knowledge to create their authentic path in today’s competitive and complex world. Our Mission: To Discover, Inspire and Develop Leadership in Generations X& Y Our Why: There are ‘Lost’ Leaders Everywhere. Our Vision: We are the Beacon of Light that helps Lost Leader-SHIPS ashore to find their authentic path of Passion and Purpose. Our Promise: To create Win-Win-Win opportunities that will benefit everyone involved for many years to come.

DISCOVER YOUR PERSONAL BRAND

Message From Bobby Umar Welcome to DYPB15—Discover Your Personal Brand Conference 2015! I am really honoured and grateful you decided to join us. One of the main reasons we started this movement was because of thousands of people I’ve met over the years who felt ‘lost’ in their careers, whether it was corporate, entrepreneurial or academic. It’s okay to feel lost. We’ve all been there. But it’s not okay to do little about it. So definitely glad you made it out! To make the most of the day, I’d like to quote something that used to be at the top of every pop bottle, whether Pepsi, Coca-Cola or one of those bargain brands: “No Deposit. No Return.” Who knew how philosophically appropriate those words would be for this day? You must invest in yourself. You must invest in this event. You must invest in others. The more you do this, the more return you will get for it. So please come speak to me. Approach all the experts here. We all want to help you. Talk to one another. Share your stories, your struggles, your passions and connect on a deeper, more authentic level. Because that is how we are all going to make a difference. The people—you, the experts, the partners, the sponsors and the leadership team—are the ones who will make a difference. We hope you get the most out of this day. We hope you will join our movement and take DYPB to new levels where we can impact leaders year around. We hope you find inspiration, focus, tools, resources and more. Fight for your life. Fight for the life you want to live. The moment, that very day, you find that path of passion and purpose you know will make you deliriously happy the rest of your life, you’ll want to the rest of your life to start right away! Sending you love, gratitude & leadership Bobby Umar, President & Leadership Catalyst, Raeallan Curator DYPB (Discover Your Personal Brand) www.raeallan.com @raehanbobby DISCOVER YOUR PERSONAL BRAND

The Programs 60 Speakers 8 Keynote Speakers 8 Panels • Friday night Personal Brand Panel All-Stars • Personal Branding for Millennials • Personal Branding for Start-Ups/Entrepreneurs • Personal Branding for Corporate/Recruiting • Personal Branding for Love & Dating • Personal Branding for Media • Personal Branding for Non-Profit/Social Enterprise • Personal Branding for Social Media

8 Workshops • The Impact of Personal Style on Your Brands Bottom Line • Breaking into the Media to build your Empire as a Personal Brand • Building a Monster Thought Leadership Brand with Social Media & Networking • How to make your personal brand look f*cking Amazing on camera • How to Dominate your Industry and Build a 7 figure Personal Brand using Facebook • How to Earn an Extra $100,000 a Year in Public Speaking • The A-Z of Email Marketing & Messaging strategies that define your brand • Building a Personal Brand to Change the World

DISCOVER YOUR PERSONAL BRAND

Schedules Start Time

Friday

5:30 PM

Networking & Registration

6:30 PM

Welcome & Sponsor Recognition

6:45 PM

Speaker: Sara Lynn Cauchon

7:00 PM

Panel: Personal Brand Leadership All-Stars

8:30 PM

Speaker: Sean Oâ&#x20AC;&#x2122;Shea

8:45 PM

Contests & Closing

9:00 PM

Networking

9:30 PM

After party at the Madison

DISCOVER YOUR PERSONAL BRAND

Start Time

Saturday

8:00 AM

Networking & Registration

9:00 AM

Welcome & Opening: Bobby Umar

9:15 AM

Icebreaker: Calvin Strachan

9:35 AM

Speaker: Scott Oldford

9:50 AM

Speaker: Carolyn Van

10:10 AM

Networking

10:15 AM

Workshops & Panels

11:35 AM

Networking

11:50 AM

Speaker: Billy Anderson

12:10 PM

Speaker: J.T. Oâ&#x20AC;&#x2122;Donnell

12:30 PM

Lunch Break

1:30 PM

Workshops & Panels

2:45 PM

Networking

3:00 PM

Workshops & Panels

4:40 PM

Housekeeping/Contests

5:10 PM

Speaker: Sean Gardner

5:40 PM

Closing: Bobby Umar

6:00 PM

Networking DISCOVER YOUR PERSONAL BRAND

Location OISE | U of T 252 Bloor Street West Toronto, ON, Canada M5S 1V6

The Madison Avenue Pub 14 Madison Avenue Toronto, ON, Canada M5R 2S1

DISCOVER YOUR PERSONAL BRAND

Sponsored By

DISCOVER YOUR PERSONAL BRAND

Keynote Speakers Closing Keynote Sean Gardner Forbes #1 Power Social Media Influencer CO-FOUNDER of the pioneering, Huffington Post “Twitter Powerhouses Series”, which has interviewed hundreds of people in diverse fields—technology, business, health, philanthropy, travel, food and more—since 2010, and has been an influential voice in the social media conversation. Working for Apple Inc. right out of high school, Sean has delivered results for multi-national corporations like Microsoft, Marriott Hotels, and Silicon Valley Bank, and non-profits like World Vision, Charity: Water, Save the Children, and Project Medishare. He’s an ambassador and digital volunteer for #GivingTuesday, and helps the U.N. Foundation promote and expand it online. THOUGHT-LEADER: He has given presentations on digital and social media strategy at Harvard University, The Smithsonian Institution in Washington DC, and at annual conferences in London, New York City, and Hamburg, Germany. Currently ranked the #1 Social Media Power Influencer by Forbes, he’s also been recognized as one of social media’s top marketers, writers, thinkers and social good advocates, and the Huffington Post called his twitter feed “one of the top 100 twitter accounts in business, leadership and tech to follow.” He has been profiled in Forbes, Entrepreneur Magazine, Inc. Magazine, and American Genuis for his personal branding tips and marketing expertise; given commentary on CNN, FOX and PBS; and his written work has appeared in Fast Company and Buzzfeed. When he’s not managing social media or ghost writing for celebrities or small businesses, he is touring to promote his best-selling book, The Road to Social Media Success. PASSIONS: Public speaking, data mining, collaborative leadership, cloud computing, marketing campaign management, digital consulting, social media law, sustainability, strategic partnerships. VISION: A more connected planet, with people working together to produce constructive, responsible solutions to our most serious problems.

DISCOVER YOUR PERSONAL BRAND

Easy Emails, Saving Souls and a Fire Extinguisher Sean O’Shea Investigative & Consumer Reporter, Global TV News Seán O’Shea is an award-winning consumer and investigative reporter with the Global Television Network. A veteran journalist, Seán has spent more than 30 years covering politics, natural disasters, crime, science and technology. He has covered headline news from around the world including the Boston Marathon bombing, Sandy Hook school shooting and rail catastrophe at Lac Megantic, Quebec. Seán is best known as Consumer SOS, the personal brand he created to help viewers who face an uphill battle in the marketplace. His consumer action segment has helped scores of viewers obtain thousands of dollars worth of refunds. In some cases, unscrupulous business people have gone to jail as a result of his investigative reports. Seán is a native of Calgary. He attended university in Ottawa and holds a degree in journalism from the University of Regina. He now calls Toronto home.

3 Reasons You Should Care About Personal Brand J. T O’Donnell founder of Careerealism, a top 20 Influencer on LinkedIn with 1M followers Jeanine Tanner “J.T.” O’Donnell is the Founder & CEO of CareerHMO. O’Donnell’s mission is to help professionals solve career problems better and faster with CareerHMO’s online tools, supportive community, and dedicated coaches. Unlike other advisers, O’Donnell works with both individual clients and corporations, giving her access to emerging workforce trends. With 18+ years of experience, managing, training, and coaching people of all ages on a wide variety of career topics, O’Donnell is a Nationally Syndicated Career Advice Author in 130+ Newspapers. O’Donnell is also a LinkedIn Influencer. Follow her @jtodonnell. DISCOVER YOUR PERSONAL BRAND

Cancer, Social Media & Vulnerability Carolyn Van Shi(f)t disturber, Cancer fighter, strategic communications specialist Carolyn Van is a shi(f)t disturber, marketer, strategic communications specialist and community builder. She solves problems with design, technology and communicationbased solutions. Carolyn has been a trusted advisor and educator to many from postsecondary students to senior level managers and startups to large corporations. Her technology and entrepreneurial accolades, experience and knowledge have been recognized on various public outlets including CTV News, Global Entrepreneurship Week, The Globe and Mail and The Financial Post. Her digital presence and deep relationships in the startup, technology, interactive media and design and investment communities make Carolyn a strong ally for organizations who are looking to innovate and grow. Last year, in the middle of her nonstop, busy, professional and social life a big bomb exploded that shattered her and everything around her in to pieces. She was diagnosed with Lymphoma Cancer. After forgoing aggressive chemotherapy, radiation therapy and a stem cell transplant she joins us to share a glimpse in to her life altering experience.

Courage To Rock Your Brand Billy Anderson Founderof The Courage Crusade Billy Anderson is the founder of The Courage Crusade, helping you have the courage to be yourself. He is a speaker, coach, and author of Your Comfort Zone Is Killing You. Formerly an advertising manager in Europe, a fundraising executive for UNICEF, an apple picker in New Zealand and a sugar cane farmer in Costa Rica, Billy has traveled to over 35 countries. He ran with the bulls in Spain, swam with sharks in South America and built a school on a tiny island near Fiji. He has also jumped out of an airplane exactly 101 times.

DISCOVER YOUR PERSONAL BRAND

Why Are We Here? Deliriously Happy Personal Branding Fight For Your Life Bobby Umar President & Leadership Catalyst, Raealla 4x TEDx and Inc Magazine Top 100 Leadership speakers One of Inc. Magazine‘s Top 100 Leadership speakers, Bobby is a 4x TEDx speaker, international author, Huffington Post contributor and social media guru, who champions authentic connection and heart based leadership, With a background in brand marketing (Kraft & Unilever), engineering (Bombardier) and the performing arts (Second City), Bobby has lead Raeallan for 8 years and is now a recognized thought leader in Social Media, Personal Branding and Networking. 100,000+ people across the world have experienced Bobby’s highenergy keynotes, interactive teambuilding activities, and engaging workshops. Named the 2nd best Twitter business coach & 4th best Leadership influencer on social media via Kred, Bobby is one of the top 0.1% tweeters in the world with over 300,000 followers. He hosts a weekly tweetchat called #PoCchat (Power of Connection Chat) every Monday at 11am that has reached over 55 million impressions. Bobby has authored 2 books last year including ‘Barrons GMAT’ and ‘How to Network Anytime, Anywhere, with Anyone’. Book 1 of this “Network Anytime” series was on live events and book 2, launching soon, will be on networking via social media. Bobby has recently launched an exclusive, high-end coaching program called Networking Mastery: Turning ‘Lost Leaders’ to Thought Leaders. It features 12 online modules of all his life-time work of keynotes, workshops and trainings delivered over the last 10 years. Find out today about a special offer just for DYPB delegates. Bobby is dedicated to causes embracing youth, entrepreneurship and diversity. Most importantly, Bobby is a fiercely proud of dad of two. He has never lost a thumb war, ever.

DISCOVER YOUR PERSONAL BRAND

Your Inner Value Scott Oldford Founder of INFINITUS Marketing, Strategy and Technology It’s not often that young business leaders are able to say they’ve spent over half of their lives gaining industry-specific experience. Scott Oldford, founder of INFINITUS, is a bold exception. What started as a fascination with the internet evolved into the recognition of the limitless potential and emerging possibilities it affords in business, strategy and marketing. Scott was working in technology and online marketing (building brilliant websites and technology) for companies across five continents by the time he was a young teenager. Now, at the age of 23, he’s spent more than 16 years generating tens of millions of dollars in revenue with his companies. A recipient of the 2013 American Express Innovator Award, Scott has also been named as one of Youth in Motion’s “Top 20 Under 20™ in Canada” as well as one of 21 Inc’s “50 Emerging Leaders in Atlantic Canada.” Widely respected for his leadership and business innovation acumen, Scott has worked with more than hundreds of clients ranging from startups to Fortune 1000 companies achieving growth and solving the tough problems through marketing, technology and the right strategy while bringing the right team of experts to the table each and every time.

DISCOVER YOUR PERSONAL BRAND

Featured Keynote Sara Lynn Cauchon The Domestic Geek on YouTube, Television Producer Since launching her YouTube channel, The Domestic Geek, in April 2014 she has earned more than 300,000 dedicated subscribers who appreciate her fresh, fuss-free approach to healthy cooking. In that time she’s shared more than 100 original, mouth-watering recipes as well as countless tips and tricks for making life at home easier. An experienced guest expert, Sara Lynn has made dozens of appearances on hit lifestyle shows like The Social and Steven and Chris. She’s also a dynamic motivational speaker who has shared her story at a number of live events. Sara Lynn is also an established television host/producer/director who has more than a decade of industry experience. She has hosted a number of television programs including Diva On A Dime, GirlzTV and HGTV’s Rooms That Rock, for which she was nominated for the GEMINI Viewer’s Choice Award for Best Host In A Lifestyle Series. When Sara Lynn isn’t on set, you’ll most likely find her in the kitchen. Her love affair with food started nearly 20 years ago when she would eagerly help her mom with dinner. Since then, good food has become an obsession. And, although she is not technically a chef, she spends most of her spare time whipping up delicious recipes for friends and family.

DISCOVER YOUR PERSONAL BRAND