BE A VISIONARY
We think differently at the Sotheby’s International Realty brand. We’re a luxury lifestyle company. The properties we represent are inspirational and aspirational. We inspire homeowners and that’s why they think differently about us.
The strength of Daniel Gale Sotheby’s International Realty’s New Development team lies in our ability to manage projects of all types and sizes. In the last several years we have had successful partnerships with everything from small subdivisions to large scale luxury condominiums, single family homes and multi-story buildings. We recognize that no two projects are alike. Our high level of expertise enables us to produce custom marketing, advertising and sales plans to fit your needs and budget.
Our extraordinary brand
Sotheby’s
Sotheby’s was established in London in 1744, expanded to New York City in 1955, and expertly markets some of the world’s most valuable items while delivering incomparable service.
Sotheby’s world-renowned auction house has brought the most treasured possessions to a global market for nearly three centuries. It has maintained impeccable standards while serving the world’s most discerning clientele.
Sotheby’s International Realty
In 1976, Sotheby’s International Realty was founded to offer clients peerless marketing and expertise in the purchase and sale of real estate. Built on centuries of tradition and dedicated to innovating the luxury real estate experience, through personal relationships, our sellers reach a highly qualified global clientele — and our buyers receive access to remarkable properties and agents everywhere in the world.
Daniel Gale Sotheby’s International Realty
Built on a century-long legacy of delivering unrivaled real estate services, we have been the exclusive partner of Sotheby’s International Realty on Long Island and throughout Brooklyn and Queens for over 40 years.
Our heritage, backed by the Sotheby’s name, creates a powerful and globally recognized alliance.
Local knowledge and expertise, combined with our extensive global network and reach, position our real estate advisors to guide customers through one of life’s biggest decisions.
Manhattan
Local Experts
29 Offices
950+ Sales Associates
Global Reach
1,100 Offices
81 Countries and Territories
26,000 Sales Associates
Dubai
KAREN SHARF’S RECENT PROJECTS
72 Units
2-3 Bedrooms
Pricing - $610,000 -$700,000
Linxwood Development Group
Phase I almost sold out
Phase II to begin Spring 2025
80 Free standing homes
Homes range in size from 5,000 sq. ft. and up
Pricing -$3,000,000 and up
CoastOak Group
SOLD OUT
23 Homes
Homes range in size from 4,500 sq. ft. and up
Pricing-$2,000,000 and up
Linxwood Development Group
SOLD O
Situated within the Village of North Hills in one of America’s most affluent areas, the Residences are 20 miles from Manhattan and 60 miles from the Hamptons. The area is well known for fine schools, shopping, dining, recreation, and a plethora of cultural opportunities. With gracious living spaces, gourmet kitchens and legendary Ritz-Carlton services, the residences are the first of their kind for one of the most sought after parts of the country. The seventeen acre site is gated, beautifully landscaped and includes a private Clubhouse with resort-style amenities.
244 Units
1,2,3 Bedroom Units
$1,475,000 - $6,000,000
Developer: RXR Realty
$360M in Sales Volume
The Beacon at Garvies Point offers a new way of living. One that only comes with new, quality construction. 167 LEED-certified condominiums that are in tune with the environment. Exclusive resident services including a doorman and concierge. Private building amenities reserved for residents and their guests include a fitness center, yoga studio, library, lounge, screening room and an outdoor swimming pool. Residents will have access to a range of outdoor spaces including rooftop terraces at the penthouse level, courtyard terraces and outdoor balconies for nearly every home – all set within 56 waterfront acres on Long Island’s coveted North Shore.
167 Units
Studio, 1,2,3 Bedroom Units
$650,000 - $3,000,000
Developer: RXR Realty
$75M in Sales Volume
Roslyn Landing comprises 12 acres of landscaped grounds within minutes of world-class shopping at Americana Manhasset and beaches on Long Island Sound. Each of the 78 luxury residences feature hardwood floors, custom millwork, a private elevator, 2-car garage, gourmet kitchen and custom baths. With a waterfront promenade, a private Clubhouse, and two ponds this is a rare opportunity to reside in the heart of one of the North Shore’s prettiest villages.
78 Townhouses
$1,400,000 - $1,750,000 2,3 Bedroom Units
Developer: BITI
$68M in Sales Volume
ADDITIONAL DEVELOPMENTS
BROOKLYN
MINNA STREET
LONG ISLAND
182
OUR CAPABILITIES
Our in-house New Development marketing team plays a crucial role in promoting and managing the marketing efforts of new developments. We are responsible for creating and implementing effective marketing strategies to attract potential buyers and investors. Our team’s capabilities include market research and analysis, branding and positioning, digital marketing campaigns, content creation, social media management, website development, lead generation, and relationship management with developers/stakeholders. We work closely with the developer to ensure seamless coordination and successful marketing of new development projects. By leveraging our expertise and industry knowledge, our in-house marketing team can effectively showcase the unique features and benefits of new properties, driving sales and increasing brand visibility.
Marketing
Logo
Brand Identity
Campaign Development and Design
Media Placement
Stylized Floorplans
Website Design
Website Management
Online Advertising Photography
Videography
Direct Mail
Brochures
Signage
Email Marketing
Social Media
Public Relations
Event Planning
Sales Center Signage
Management of Sales Materials
Creation of Marketing Budget Create and Maintain Timeline
Strategic Planning
Sales
Consultation on Build/Prior to Construction Commencing
Host Focus Groups with local real estate agents & potential buyers to understand wants and needs for floor plans and lifestyle
Fixture and Finishes Selection/Floor Plans
Kitchen & bath choices based on today’s buyer desires
Preparation Pricing Strategies/Unit Release Strategies
Customer and Sales Reporting
Weekly sales meeting with developers
Selection of Sales Team
Interviews to be conducted by head of sales team and by developers
Monitor and Coordinate Sale
Consistent updating of the local market sales activity & competition
Traffic Reporting & follow up with buyers
Manage Sales Goals and Expectations
Schedule and Host Broker Events & Events
Present to buyers or participate in community events with a sales booth or table
Make use of our past lists of buyers who visited other sales jobs
Host Events
with current buyers giving them an incentive to bring other buyers to the property
Bring the product to other brokerage companies within our networks like to GNE, SIR events, Brain Trust etc
Visit Competing Building Jobs
Report back to developer as to trends for selections/pricing/marketing materials
OUR PROCESS
DISCOVERY
Research Development
BRANDING + DESIGN
Brand & Logo Design
Advertising Campaign
Advertising Plans
Website
Brochure (initial)
eMarketing, Direct Mail and Social Media
Site Signage
Site Map
Presentation Folders
STYLING/EVENTS
Floor Plans
Renderings
Event Planning
Public Relations
NEXT STEPS
Effective Tracking
Continuous Internal Communication
KAREN SHARF
Having a love for homes and design, Karen Sharf began her Real Estate career 25+ years ago in NYC. At that time, Karen also learned that she had a talent for matching customers with their dream homes. Be it a Manhattan apartment, a luxury brownstone, a suburban home, or a country manor, the union of buyers and sellers has and always will be a thrill for Karen. Known for spotting unique and quality homes and investments in every price range, Karen has developed a strong customer and client base. People know that when they come to Karen to buy or sell their homes, they will receive top-level service, years of insight and knowledge of the North Shore market, and a true enthusiasm for finding or selling homes.
Over the years, Karen has also been involved in many development projects, such as land purchases, subdivisions, and home restoration. This experience has made her a very diverse broker, knowledgeable in a multitude of areas that can only benefit her clientele in the buying and selling of properties. Beyond Karen’s residential sales and management capabilities, her skills and talents have enabled her to oversee several large development projects throughout Long Island. From development, branding, creating marketing plans and strategies, and building highly successful sales teams. Developers, builders, and investors have looked for her guidance and leadership to spearhead their projects. Stone Hill at Muttontown, Oak Hill Estates Dix Hills, and The Polo Club at Islandia are current projects that Karen and her team proudly represent.
After eight years of managing the Wheatley Plaza office, Karen has recently transitioned into her new role as a Luxury Property Specialist. Under her direction and guidance, Wheatley has become one of the company’s most successful locations. From developing agent talent, helping to strategically price and market homes, to working with her own portfolio of clients and customers, Karen is a seasoned professional with a wealth of knowledge in all aspects of Real Estate.
HEADQUARTERS SENIOR MANAGEMENT
Chief of Marketing Opeations and Strategy
Christine Petersen Chief of Global Relocation Referrals and Corporate Alliances
Frank Socci Chief Financial Officer DGNY Commercial Property Management
Deirdre O’Connell Chief Executive Officer
Katherine Cirelli
Carol Dunning Chief Legal Officer
Pamela Kenlon Chief of Business Development and Agent Services
Patricia Petersen President & Chairman of the Board
HEADQUARTERS MARKETING
Abby Sheeline Sr. Media & Communications Strategist
Alex Moreno Graphic Designer
Tara Poli Sr. Design Strategist
Aliana Russo The Masterpiece Collection
Carmine Vetrano Sr. Digital Marketing Strategist
Michael DiDonna Creative Director
DANIELGALE.COM
