Ocean Watch Final by Daniel Gale Sotheby's International Realty

Ocean Watch at Harbor Pointe

Index

Daniel Gale New Development Projects

Sotheby’s International Realty’s Global Developments

Local Experts. Global Reach.

10 Advantages of Listing with Daniel Gale Sotheby’s International Realty

Proposed Marketing Timeline

Broker’s Scope of Services

Integrated Marketing Offering

Our Toolkit

Marketing Coordination

Additional Services

Sales Center

Sales Team

Compensation

Our Team

Sample Marketing Budget

Daniel Gale New Development Projects

LONG ISLAND

BROOKLYN 182

MINNA STREET

Sotheby’s International Realty: Global Developments

301

NEW DEVELOPMENTS CURRENTLY ON THE MARKET REPRESENTED BY SOTHEBY’S INTERNATIONAL REALTY AFFILIATES

COUNTRIES WITH NEW DEVELOPMENT PROPERTIES ON SOTHEBYSREALTY.COM

REGIONS/CONTINENTS WITH NEW DEVELOPMENT

PROPERTIES ON SOTHEBYSREALTY.COM

Sotheby’s International Realty: Global Developments

Aside from being known as the global leader for the representation of luxury homes, Sotheby’s International Realty also has a development sales and marketing platform with the exclusive representation of developments across the globe. Below, please find some of the exclusive developments managed through the Sotheby’s International Realty network.

BUCKHEAD ST. REGIS, ATLANTA FOUR SEASONS PRIVATE RESIDENCES, INDIA EDITION, NEW ZEALAND THE RITZ-CARLTON RESIDENCES, VAIL NEXUS, SEATTLE HARBOUR TOWER, ARGENTINA FOUR SEASONS RESIDENCES, TORONTO SAPPHIRE RESIDENCES, SRI LANKA THE ARRIS, ARIZONA SKY TOWER, POLAND THE RITZ-CARLTON RESIDENCES, MONTREAL CHAPULTEPEC UNO, MEXICO THE RITZ-CARLTON RESIDENCES, ISRAEL THE CHARLES, ATLANTA FOUR SEASONS RESIDENCES, MONTREAL

Local Experts. Global Reach.

Real estate advisors that live and work in their communities are crucial to a successful real estate transaction. Local knowledge and expertise, combined with our extensive global network and reach, position our real estate advisors to guide customers through one of life’s biggest decisions.

10 Advantages of Listing With

10 Advantages of Listing with Daniel Gale Sotheby’s International Realty

Legacy

Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be part of the oldest company on the NYSE, the most prestigious auction house in the world and the authority on the representation of luxury homes.

Our real estate advisors strive to exceed their clients expectations.

Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. This positioning allows us to do business with affluent individuals who share in our brand vision and commitment to excellence.

Our agents, staff and partners make our company more successful every day. Our real estate agents are more than just transaction supervisors — they have the capacity to act as highly qualified advisors, focusing on facilitating all real estate needs.

Brand Standards

People Service

Sotheby’s International Realty represents the only true, worldwide real estate network. Thousands of office-to-office referrals are processed every year and several events are held to ensure all SIR agents establish great business relationships within the network.

Marketing

Reach

Network Track Record

Overall Experience

Our local and international marketing is unparalleled. We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and, locally to provide not just the most, but the best exposure for our listings.

With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential home buyers. Daniel Gale SIR associates are able to tailor their plans to target an array of different buyer profiles without missing a beat.

Our listing marketing is only developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are musts when promoting a residence under the Daniel Gale Sotheby's International Realty brand.

Our high standards are not marketing-specific. Daniel Gale Sotheby's International Realty real estate associates pride themselves in offering white-glove service from beginning to end, establishing long-lasting relationships with their valued clients.

Daniel Gale Sotheby's International Realty has developed an impressive track record, closing several exceptional sales, becoming the leading real estate firm for sales in numerous areas and garnering notable media exposure in the process.

All prior points combine to create one unrivaled, seamless client experience. For hundreds of years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation. Daniel Gale Sotheby's International Realty is no exception.

Marketing Plan

to commence when sales & marketing contract has been signed

Since we have worked on the project in the past, we have all of the assets including floorplans, exterior photos, lifestyle campaigns, postcard etc. that can be updated with a new look. We can begin the agreed to revisions to the current assets immediately.

Rebrand & Revise Logo Design

Implement Advertising Plan

Presentation Folders

Stylized Floorplans

Public Relations

Update and Revise Existing Website

Site Signage

Site Map

Develop Lifestyle Campaign

eMarketing, Direct Mail and Social Media Campaign Launch

Brochure

Event Planning

Public Relations

Broker’s Scope of Services

Daniel Gale Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record on Long Island, Brooklyn and Queens. To maximize results, we design and execute intelligent and exciting sales and marketing campaigns that deliver results. We lead the branding and visioning, sales strategy development, sales and marketing budget development, creative materials, advertising campaigns, presentation center sales package and signage/storyboards, sales staffing, training, event planning, public relations, media planning, customer relationship management and sales supervision. Our turn-key sales and marketing program adheres to the promise of Sotheby’s white-glove service.

Integrated Marketing Offering

Daniel Gale Sotheby’s International Realty believes that a project’s success is determined before it begins. The efforts realized during the project definition stage increase the likelihood of success significantly. This is why Daniel Gale Sotheby’s International Realty welcomes the opportunity to start working with developers at the project’s very inception. Thanks to a multi-talented, team of experienced professionals it’s possible to identify early pitfalls that, left unaddressed, could be very costly to the developer at a more advanced stage of construction. Daniel Gale Sotheby’s International Realty offers exemplary advisory services from product definition to pre-sales. Daniel Gale Sotheby’s International Realty estimate that a period of time is necessary to review, refine, and improve the product prior to launch. All advisory work is performed in close collaboration with the Development Team to maximize the benefits gained from sharing unique and valuable perspectives.

Our Toolkit

Pre-Development Planning

What should you build and who will buy it?

• Trend, migration + competitive analysis

• Design development

• Social listening

Pricing Strategy

• Develop a detailed market study and complete pricing analysis

• Develop initial tiered pricing matrix for project with premiums and projections

• Update pricing matrix and market analysis quarterly

• Monitor absorption of units and adjust accordingly

• Maximize sell-out by implementing active inventory management and pricing strategies

Our Toolkit

Marketing & Sales

How do you market and sell your project faster within budget?

• Broker Outreach to Brokerages

• Digital Lead Generation Campaign

• Lead Nurture Program

• Public Relations

• Event Coordination | Grand Opening, Broker Events, etc.

• Social Media Management

• CRM

• Sales Reporting

• Staffing

• Open Houses | Saturday and Sundays

Content Development

What identity and messaging will bring the right buyers?

• Print Ad Campaign

• Brand Execution

• Social Media

• Fact Sheet

• Registration Form

• Floor Plans

• Stationary

• Business Cards

• Property Signage

• Presentation Book

• Public Relations Story Angles

• Digital Advertising Creative

• Print Advertising Creative

• Photography & Video Direction

DGNY Property Management

• Full Service

• Budget Preparation (For Offering Plan Approval)

• Maintenance Requests

• Resident Move-In

• Property Financials

Sales Center/Staged Model

A furnished model will also double as a sales/marketing office creating a perhaps creating a space with renderings, site plan with key, as well as design center for buyers to make design/color choices etc. A small conference/meeting room available for contract signings would also be ideal.

Sales Team

The team will be led by Adrian Boland. All members of the team will be well versed in the development, the unit mix, selections, and the amenities offered. Other responsibilities of the Sales Team include:

The sales team will have open houses every Saturday and Sunday. During the week the sales team will be available by appointment. During the week the phone calls are directed to our Rockville Centre office which is open 7 days a week.

· Maintaining a detailed contact management system (HubSpot) in order to effectively follow through with potential buyers.

· All administrative duties related to the sales and marketing of the project, such as the MLS listings, New York State disclosures, proposed transactions, etc.

Building awareness of the project to the public as well as the brokerage community (events, office visits, etc.)

· Holding bi-weekly meetings with the builder/developer for updates on activity and feedback.

· Holding monthly meetings with the marketing team to give feedback and information regarding the project. This will enable the marketing team to best direct advertising and marketing efforts.

Compensation

A 4% commission will be paid per unit upon closing.

Owner Deliverables

•

“Point of contact – “Owner

or equivalent

Pricing confirmation

Release confirmation

Contracts approval

Deal

Rep”

•

Negotiation

Expense approval

Our Team

Deirdre O’Connell

Chief Executive Officer

As Chief Executive Officer, Deirdre O’Connell plays a leading role in both the day-to-day success of Daniel Gale Sotheby’s International Realty and the development of strategic initiatives and goals for the future of this highly innovative organization. She oversees sales management for a $4.07 billion dollar organization with nearly 1,000 sales associates and over 100 employees across 29 offices in Long Island, Brooklyn, and Queens. Under her leadership, the company has expanded into new markets, including Park Slope, Williamsburg, and Cobble Hill in Brooklyn, as well as Bay Shore on Long Island.

O’Connell has excelled as an agent and as a broker owner throughout her career and today is recognized as one of the top residential real estate executives in the nation. She enjoys a longstanding reputation for exceptional customer service, unparalleled local knowledge and strong managerial skills that result in positive outcomes for Daniel Gale Sotheby’s International Realty sales agents, customers, and clients.

After a career in public and employee communications for an insurance company, O’Connell founded Deirdre O’Connell Realty Inc. in Manhasset in 2002 and expanded to the North Fork with a Cutchogue office in 2005. Her successful business was acquired by Daniel Gale Sotheby’s International Realty in 2007, where she took on a sales management position that later expanded to overseeing sales for the entire organization. She was appointed CEO in 2018.

Carol Dunning

Chief Legal Officer

Carol Dunning joined Daniel Gale Sotheby’s International Realty in 2020 as its General Counsel. She is responsible for all of the brokerage’s legal affairs. Carol works closely with senior management, providing advice in areas of strategy, compliance, corporate transactions, litigation and regulatory matters. Carol has been practicing law since 1990. Prior to joining Daniel Gale Sotheby’s International Realty, Carol was in private practice for 29 years with a primary concentration in real estate and business law matters. She has extensive experience in residential transactions, as well as in commercial acquisitions and sales, leasing, and asset sales and purchases.

Carol previously served for ten years on the Saint Mary’s High School Advisory Board (three of them as Board Chair) and for seven years on the Saint Mary’s Elementary School Advisory Board. She was also a member of the Saint Mary’s High School Parents Association Leadership Committee for ten years and the Vice President of the Saint Mary’s Elementary School PTO for two years. She is an active volunteer for the Church of Saint Mary in Manhasset, NY. Carol is a graduate of Boston College Law School, class of 1990, and earned her undergraduate degree, cum laude, from the University of Pennsylvania in 1987.

Adrian Boland

Adrian and her husband Michael have lived in Rockville Centre since 1991 where they have raised their four children. Adrian is well known in the community having been actively involved with many community and religious organizations for more than 25 years. Adrian is currently involved with Backyard Players and Friends, where she has sought to provide enrichment to children and young adults with special needs. Adrian joined the Daniel Gale Sotheby’s International team in 2015 as a full-time agent and has received many awards since that time. She is currently a member of the Silver Circle of Achievement. Adrian is passionate about real estate and has extensive knowledge of Rockville Centre and the surrounding South Shore Community. Adrian can confidently and enthusiastically assist you with all of your real estate needs.

Monica C. Murray, ESQ.

Real Estate Salesperson Sales Manager | Rockville Centre & Long Beach Offices

Raised in a family of realtors, Monica has long had an interest in all aspects of real estate. She has been practicing law since 1997 and is delighted to bring her real estate experience and legal insight to Daniel Gale as Sales Manager of both the Rockville Centre and Long Beach offices. Shortly after becoming an attorney, Monica became a partner in the Brooklyn-based firm of Coffey & Coffey (where she remains as of counsel) in 1999, brings the varied experience of a general practitioner with a particular concentration in real estate law, representing buyers and sellers in transactions from sales and contracts to mortgages, title and closings. Murray also prepared tort cases for trial for the New York City Transit Authority and conducted depositions and prepared and argued motions in the New York State Court System. She also was the principal and owner of Monica Murray Home, which developed interior design concepts and prepared interior systems including furniture.

Shortly after becoming an attorney,Monica became a partner in the Brooklyn-based firm of Coffey & Coffey (where she remains as of counsel) in 1999, brings the varied experience of a general practitioner with a particular concentration in real estate law, representing buyers and sellers in transactions from sales and contracts to mortgages, title and closings. Murray also prepared tort cases for trial for the New York City Transit Authority and conducted depositions and prepared and argued motions in the New York State Court System. She also was the principal and owner of Monica Murray Home, which developed interior design concepts and prepared interior systems including furniture, lighting and accessories.

Active in her profession and her home community of Malverne, Murray served as school board president for Our Lady of Lourdes for seven years and on the board for ten and moderated the school’s mock trial program. She earned her law degree from Seton Hall University and a Bachelor of Arts from Fordham University.

Our Team

Debra Quinn Petkanas

Associate Real Estate Broker

Debbie is an Associate Real Estate Broker, a member of the Long Island Board of Realtors, and a life-long veteran of the real estate business. She is a consistent top producer and company leader with Daniel Gale Sotheby’s International Realty.

Debbie constantly demonstrates the exceptional dedication, an outstanding level of customer service, and unparalleled industry knowledge needed to achieve the best possible results for all of her customers and clients. Specializing in the

marketing and sales of both luxury homes and estates, as well as the developing of land for subdivision and the building of new homes, Debbie takes every opportunity to reach out and create a carefree, enjoyable experience for all those she works with. This level of performance has earned her a place as a Charter Member in not only the prestigious Gold Circle of Excellence, but also the coveted Daniel Gale Hall of Fame.

Debbie manages the New Development Division at Daniel Gale Sotheby’s International Realty. She has assembled on-site teams to handle the marketing and sales at various new development projects. To date, this division, the on-site sales teams and the marketing and technology departments at Daniel Gale have been collectively responsible for over $600 million in sales volume. Some of the development sites marketed include the Ritz-Carlton Residences at North Hills, The Beacon at Garvies Point Glen Cove, Roslyn Landing Roslyn and The Bridges at Whitestone.

Our Team

Katherine Cirelli

Chief of Marketing Operations and Strategy

Katherine Cirelli is a dynamic and visionary leader in the real estate marketing landscape with nearly 20 years of experience in real estate Marketing. Currently serving as the Chief of Marketing Operations and Strategy at Daniel Gale Sotheby’s International Realty, she brings wealth of experience and a passion for innovation, Katherine has been instrumental in driving the company’s marketing initiatives to new heights of success. Katherine’s strategic foresight and keen understanding of market dynamics have been pivotal in shaping Daniel Gale Sotheby’s International Realty’s marketing vision, positioning the company as a trailblazer in the industry.

Through her astute leadership, Katherine has optimized marketing operations, ensuring a seamless fusion of creativity and efficiency to achieve impactful results. Under Katherine’s guidance, the marketing team has spearheaded innovative campaigns that have not only elevated the brand’s visibility but also set new benchmarks for excellence in the real estate marketing domain. Known for her unwavering dedication to excellence, Katherine is a catalyst for innovation, continually exploring new frontiers and leveraging emerging technologies to drive marketing success. Her ability to inspire and lead teams to achieve ambitious goals is a testament to her exceptional leadership acumen.

Tara Poli

Senior Design Strategist

Tara’s main responsibility has become the lead role in all marketing for Daniel Gale Sotheby’s New Developments. This includes everything from managing the relationship between Daniel Gale Sotheby’s International Realty Marketing Department and the developers to the design, branding and production for all print advertising, collateral materials, signage, custom campaigns, and web-based marketing etc., and managing internal and external resources.

Prior to joining DGSIR in 2008, Tara worked for a small boutique Advertising Agency in New York City. Her main responsibilities were working hand in hand with the Sales and Marketing Team for New Condominium Developments in NYC. She was in charge of developing the creative concepts as well as the design and production of all collateral material. She is a native of Huntington, New York, a graduate of University of Connecticut and received her Master’s degree in Communication Design from Pratt Institute in New York City.

Abby Sheeline

Senior Media and Communications Strategist

Utilizing a wealth of experience gained as a Talent Agent and then founder and owner of a talent management firm in Beverly Hills, Abby is responsible for promoting and maintaining the Daniel Gale Sotheby’s International Realty brand in its offices and divisions spanning Long Island’s “North Shore.” As a Senior Media and Communications Strategist in one of the top residential real estate markets in the nation, she is among the leaders of an award winning marketing team that has set a standard for excellence in the real estate industry.

A graduate of the University of Southern California with a degree in film, Abby began her career in film industry management, working with and placing “below the line” talent, from cinematographers to writers to directors and other behind the scenes players. She later formed her own talent management company, helping develop the careers of film industry personnel and manage intellectual property including original screenplays through strategic campaigns, business development and negotiation of contracts with major studios, cable and other entertainment companies, independent producers and the networks. Abby returned to her native Long Island in 2003, applying her skills as director of an art gallery in Oyster Bay. An artist in her own right, Abby is a well-regarded photographer, with a specialty of photographing children.

Carmine Vetrano

Senior Digital Marketing Strategist

Carmine Vetrano is the Senior Digital Marketing Strategist for Daniel Gale Sotheby’s International Realty. With over 11 years of experience in the field of marketing, including five years specifically in real estate, Carmine brings a wealth of knowledge and expertise to DGSIR.

He is mainly responsible for developing and implementing comprehensive digital marketing strategies that align with the luxury brand image of Daniel Gale Sotheby’s International Realty. His primary focus is to enhance the online presence and visibility of the company, ensuring that it remains at the forefront of the competitive real estate market. He also stays up-to-date with emerging technologies and trends in the digital landscape to ensure that DGSIR remains at the cutting edge of digital marketing innovation. Prior to joining Daniel Gale Sotheby’s International Realty in 2023, Carmine spent time within the real estate industry with another brokerage and commercial mortgage lender, as well as a moving and storage company handling its digital marketing strategies.

danielgale.com