Maker Faire Atlanta 2015 Oct 3-4 MEDIA KIT
OUR STORY, WHY WE EXIST AND SERVE. We are a group of avid FPV consumers and practitioners. All of the members are either flying or thinking about flying because we love the challenge and the bird-like experience we get every time we strap on a LiPo and light up our monitors or goggles. Ultimately, we are your customers. OUR MISSION To promote the sport of FPV drone racing and make it accessible to all ages, genders and skill levels.
OUR DIRECTIVES Establish & maintain
Establish and maintain safe, challenging, and entertaining’ flying venues and events for spectators, club members and non-club members alike.
Develop & challenge
Develop and challenge the speed, agility and skills of FPV drone pilots and their technology.
Collaborate
Work with FPV drone racing leagues and federations to contribute to the standardization and advancement of the sport.
Expand
Help to seed, promote and maintain Drone Racing
Connect
As representatives of FPV drone racing, positively
Clubs throughout the world.
contribute to local and global communities.
MEET THE TEAM BEHIND THE GOGGLES
Todd Wahl
Daniel Gonell
Vivian van Zyl
Founder and Operations Manager
Co-Founder and Brand Manager
Event & Community Relations Manager
Todd is a lifelong entrepreneur, organizer and collaborator who is dedicated to the proliferation of the sport of FPV Racing.
With more than 10 years of branding experience, Daniel is responsible for ensuring the DRC brand is cohesive and relevant to it’s target audience.
As a founder of a technology company, Viv knows what it takes to start, organize and promote FPV Racing as a sport.
WHY SPONSOR THE DRONE RACING CLUB? THE SPORT OF FPV PILOTING REQUIRES AN ECOSYSTEM Enthusiasts and Pilots alike need the manufacturers and distributors. The manufacturers and distributors are what help make this sport possible. We want to partner with key sponsors who share the same vision of promoting and proliferating the sport for the mutual benefit. We want to help set the standard of what you should buy and where you should buy it. IN TODAY’S WORLD IT IS ALL ABOUT THE DATA Wouldn’t you like to know what competitive pilots race and what components they use without having to search YouTube for information? Well, now you can! We are developing a system that will not only track the components related to the assembly of each pilot’s drone, but we are also tying in all the speed, agility, skills points and timing related to the pilot and airframe in the component level (motor, ESC, prop, controller, etc.). This will allow us to deliver statistical data to our sponsor partners like no other time in history. What the top pilots are flying will no longer be a mystery and it will be easier to promote and sell with the data backing it up!
OUR MEMBERS LOVE US
"I had a great time Saturday. Just wanted to say you guys are doing a fantastic job of organizing and managing this." Jim Holley, Google+ Drone Racing Club Community
Chad Pyle - FPV Atlanta Facebook Group “Holy moley. Showed up thinking there would be a few people. Full out event in progress! So cool to see everyone out there.”
Stephen Lester - DRC Meetup Group “Fun and great atmosphere for other dronies.”
Chris - DRC Meetup Group “I had a great time man cant wait til the next one”.
OUR CONTENT
The Drone Racing Club content is generated by our users, collaborators, members of the community and our team. Our constant connection with all the members of the community via social media networks like Meetup, Google+, Facebook, and Twitter allows us to attract a new audience every day and keep them engaged.
ONLINE COMMUNITY
CLUB PHOTOS
CLUB VIDEOS
- Community groups - Create Pilot Profile - Connect with other members - Upload photos and videos - Post Events
- Club Meetups - Race Events - Drone Profiles - Create Photo Albums
- Member Videos - Race Events - Create Video Channels
VIDEOS
VIEW MORE EXCITING VIDEOS
PHOTOS
OUR TARGET AUDIENCE OVERVIEW RC Enthusiasts, FPV Racers, Tech Geeks, DIY Robotics Enthusiasts, Drone Operators, and Makers.
21 - 60 yrs.
21 - 40 yrs.
EDUCATION & LIFESTYLE - 98% are college educated, 43% have post-graduate degrees. - Median age is 38 years old. - Current members spend more than $300 per month on drone racing equipment. - 67% married. - 65% attend the Drone Racing Club events with family and friends.
WAYS WE CONNECT WITH OUR AUDIENCE
89 Members
106 Members
130 Members
WHY SPONSOR MAKER FAIRE ATLANTA? Maker Faire : Atlanta offers The time and place in Atlanta when hundreds of talented designers, engineers, inventors, and innovators come together to show off all that they make and create. Share your message with the 50,000 people in attendance and 400+ Makers working in the demo booths who will demonstrate their fascinating creation and inventions. Position your company/organization as a leader and supporter of the Maker Movement Atlanta’s annual festival that celebrates creativity, innovation, invention, technology, and new products. Reach a highly educated and motivated audience of over 50,000 people in one weekend, as they come to experience one of the naion’s biggest featured Maker Faires.
Maker Faire draws a unique audience that appeals to the interests of high-tech corporations, software, engineering and architecture companies, arts and graphic organizations, universities, and start-up companies. Choose the best option from a number of opportunities to sponsor this fascinating festival of creativity, invention, and innovation. Sponsorship opportunities range from indoor or outdoor locations, smaller startup booths, to much greater involvement with the new Diversity in Technology, Women in Technology, Making in Education, and top level Premier sponsorship Package.
“50,000 PEOPLE IN ATTENDANCE AND 400+ MAKERS”
MAKER FAIRE DEMOGRAPHICS AUDIENCE
66% Male
34% Female
- Most adults attend with children. - 6 in 10 own their own homes. - $117,000 median income.
AGE - 18-22 - 23-29 - 30-39 - 40-49 - 50-59 - 60+
4.5% 16.6% 24.3% 31.7% 16.4% 4.4%
Age 17 and under did not participate in survey. Source: Maker Faire attendance survey.
EDUCATION & LIFESTYLE - 98% are college educated, 43% have post-graduate degrees. - Median age 46.5 years old. - 67% married. - 44% of attendees were first-time attendees. - 45% have children under 18 living at home. - 80% have Maker Faire high praise - quoting it was “the best event they’ve been to all year” or “pretty darn great”. - 87% attended Maker Faire with family and friends.
WAYS THEY CONNECT WITH THEIR AUDIENCE
704 Members
212 Followers
2,444 Likes
882 Followers
SPONSORSHIP OPPORTUNITIES MAKER FAIRE ATLANTA DRONE RACING CHALLENGE
MAKER FAIRE ATLANTA DRONE RACING DIY WORKSHOP
MAKER FAIRE ATLANTA DRONE RACING RTF WORKSHOP
FPVLIVE.TV BROADCAST TENT
PILOTS FLIGHT TENTS
SPECTATOR TENT
FPV RACER MAGAZINE INTERVIEW TENT
OTHER SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
MAKER FAIRE ATLANTA DRONE RACING CHALLENGE As the only Premier Sponsor, your business will receive prominent recognition before, during and after the entire Maker Faire Atlanta Drone Racing Challenge event.
ON-SITE BENEFITS:
ONLINE BENEFITS:
- Allocation of space to accommodate a Large Sponsor Booth to promote your company, products and services (up to 30x30 space for tent.....provided by the sponsor). - Logo featured prominently on all banners and signage in and near main race attraction. - Premium logo placement on the following: - Pilot’s Pit Tent - Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Event race pilot vest, marshall vest, volunteer vest. - Pilot Registration “Swag Bag”. - Standard logo placement on the following: - Pilots, broadcast, spectator tents. - Media interview backdrops in the FPV Racer Magazine Tent. - Drone launch and landing platforms. - Air-gate obstacles and pylon flags.
- Social Media exposure through Meetup, Facebook, Twitter, Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages of the Drone Racing Club’s website until October 31st, 2015. - 300x250 Sidebar Ad will be displayed on all inner pages of the Drone Racing Club’s website until October 31st, 2015. - Opportunity to use the event logo for offline and online promotional material. - Premium logo placement on the following: - Drone Racing Club’s website sponsors page. - Drone Racing Club’s race results page. - Standard logo placement on the following: - Facebook advertising campaign. - Meetup.com’s sponsors page until October 31st, 2015. - Email blasts to Drone Racing Club members.
SPONSORSHIP REQUIREMENT: A Maximum of 33% of the total investment must be products. Remaining investment must be cash paid to support the material and logistical costs.
MAKER FAIRE ATLANTA DRONE RACING CHALLENGE COURSE
CLICK HERE TO VIEW IN GOOGLE MAPS
SPONSORSHIP OPPORTUNITIES
MAKER FAIRE ATLANTA DRONE RACING DIY WORKSHOP As the only Premier Sponsor of the Maker Faire Drone Racing DIY Workshop, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Workshop.
ON-SITE BENEFITS:
ONLINE BENEFITS:
- Allocation of space to accommodate a Large Sponsor Booth to promote your company, products and services (up to 10x20 space for tent.....provided by the sponsor). - Premium logo placement on the following: - Workshop T-Shirt for speakers and volunteers. - Workshop flyers. - Sponsor slide on keynote presentation. - All banners and signage in workshop area. - Standard logo placement on the following: - Pilot Registration “Swag Bag”. - All banners and signage in and near main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.
- Social Media exposure through the Drone Racing Club’s Meetup Group, Facebook Page, Twitter, Google+ Community, and Instagram. - Opportunity to use the event logo for offline and online promotional material. - Premium logo placement on the following: - Sponsor slide on keynote presentation that will be uploaded and promoted on Slideshare. - The Drone Racing Club sponsors workshop page. - Workshop’s recording that will be uploaded and promoted on Youtube. - Standard logo placement on the following: - Drone Racing Club’s website sponsors page. - Meetup.com’s sponsors page until October 31st, 2015. - Email blasts to Drone Racing Club members.
SPONSORSHIP REQUIREMENT: A Maximum of 33% of the total investment must be products. Remaining investment must be cash paid to support the material and logistical costs.
SPONSORSHIP OPPORTUNITIES
MAKER FAIRE ATLANTA DRONE RACING RTF WORKSHOP As the only Premier Sponsor of the Maker Faire Drone Racing RTF Workshop, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Workshop.
ON-SITE BENEFITS:
ONLINE BENEFITS:
- Allocation of space to accommodate a Large Sponsor Booth to promote your company, products and services (up to 10x20 space for tent.....provided by the sponsor). - Premium logo placement on the following: - Workshop T-Shirt for speakers and volunteers. - Workshop flyers. - Sponsor slide on keynote presentation. - All banners and signage in workshop area. - Standard logo placement on the following: - Pilot Registration “Swag Bag”. - All banners and signage in and near main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.
- Social Media exposure through the Drone Racing Club’s Meetup Group, Facebook Page, Twitter, Google+ Community, and Instagram. - Opportunity to use the event logo for offline and online promotional material. - Premium logo placement on the following: - Sponsor slide on keynote presentation that will be uploaded and promoted on Slideshare. - The Drone Racing Club sponsors workshop page. - Workshop’s recording that will be uploaded and promoted on Youtube. - Standard logo placement on the following: - Drone Racing Club’s website sponsors page. - Meetup.com’s sponsors page until October 31st, 2015. - Email blasts to Drone Racing Club members.
SPONSORSHIP REQUIREMENT: A Maximum of 33% of the total investment must be products. Remaining investment must be cash paid to support the material and logistical costs.
MAKER FAIRE ATLANTA DRONE RACE WORKSHOP LOCATION
CLICK HERE TO VIEW IN GOOGLE MAPS
SPONSORSHIP OPPORTUNITIES
PILOTS FLIGHT TENTS As the only sponsor of the 4 pilot flight tents, your business will receive prominent recognition through the entire Maker Faire Atlanta Drone Racing Challenge.
ON-SITE BENEFITS: - Premium logo placement on all 4 pilot flight tents. - Standard logo placement on the following: - Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near the main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.
ONLINE BENEFITS: - Standard logo placement on the following: - Drone Racing Club’s website sponsors page until October 31st, 2015. - Email blasts to Drone Racing Club members. - Meetup.com’s sponsors page until October 31st, 2015.
SPONSORSHIP OPPORTUNITIES
SPECTATOR TENT As the only sponsor of the Spectator’s tent, your business will receive prominent recognition through the entire Maker Faire Atlanta Drone Racing Challenge.
ON-SITE BENEFITS: - Premium logo placement on the Spectator’s tent. - Standard logo placement on the following: - Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near main attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.
ONLINE BENEFITS: - Standard logo placement on the following: - Drone Racing Club’s website sponsors page. - Email blasts to Drone Racing Club members. - Meetup.com’s sponsors page until October 31st, 2015.
SPONSORSHIP OPPORTUNITIES
FPVLIVE.TV BROADCAST TENT As the only Premier Sponsor, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Challenge. ON-SITE BENEFITS: - Logo featured prominently on all banners and signage in and near main race attraction. - Premium logo placement on broadcast tent. - Standard Logo placement on promotional fliers. - Standard logo placement on media interview backdrops in the FPV Racer Magazine’s Tent. ONLINE BENEFITS: - Social Media exposure through the FPVLive.tv’s Facebook Page, Twitter, Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages of the FPVLive.tv website until October 31st, 2015. - 300x250 Sidebar Ad will be displayed on all inner pages of the website until October 31st, 2015. - Premium logo placement on live broadcast during breaks. - Standard logo placement on the following: - Drone Racing Club’s Meetup.com sponsors page as a live broadcast sponsor. - Drone Racing Club’s sponsors page as a live broadcast sponsor. - FPVLive.tv’s sponsors page.
SPONSORSHIP OPPORTUNITIES
FPV RACER MAGAZINE INTERVIEW TENT As the only Premier Sponsor, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Challenge. ON-SITE BENEFITS: - Premium logo placement on the FPV Racer Magazine’s interview tents. - Standard logo placement on the following: - Promotional fliers. - Media interview backdrops in the FPV Racer Magazine Tent. ONLINE BENEFITS: - Social Media exposure through the FPV Racer Magazine’s Facebook Page, Twitter, Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages of FPVRacerMag.com’s website until October 31st, 2015. - 300x250 Sidebar Ad will be displayed on all inner pages of FPVRacerMag.com’s website until October 31st, 2015. - Standard logo placement on the following: - Drone Racing Club’s Meetup.com sponsors page. - Drone Racing Club sponsors page as our media sponsor. - FPV Racer Magazine’s sponsors page.
magazine
SPONSORSHIP OPPORTUNITIES
FEATURED HOSPITALITY SPONSORSHIP ON-SITE BENEFITS: - Allocation of space to accommodate a Large Sponsor Booth to promote your company, products and services (up to 10x20 space for tent.....provided by the sponsor). - Standard logo placement on the following: - General Event T-Shirt. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near the main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent. ONLINE BENEFITS: - Social Media exposure through the FPV Racer Magazine’s Facebook Page, Twitter, Google+, and Instagram. - Opportunity to use the event logo for offline and online promotional material. - Standard logo placement on the following: - Drone Racing Club’s Meetup.com sponsors page until October 31st, 2015. - Drone Racing Club’s website sponsors page until October 31st, 2015. - FPVLive.tv Live Broadcast during breaks. - Email blasts to Drone Racing Club members.
SPONSORSHIP OPPORTUNITIES
OTHER SPONSORSHIP OPPORTUNITIES DIGITAL COUPON BOOK:
FEATURED PRODUCT OR SERVICE GIVEAWAY:
One of our biggest challenges when doing these events is answering the question of where do I go and what do I need to get started in flying Drones for video/photography or Drone Racing? You can help us provide that answer by contributing to the digital on-line coupon book which can be accessed via any mobile device or standard desktop/laptop. We will be featuring a digital coupon book to help patrons connect with the vendor sponsors; We are looking for national distributors, manufacturers of anything related to drones, multi-rotors, fixed wings and radio control. Additionally, we are looking for local businesses which can be featured such as retail stores and restaurants. NOTE: We will also print these out for the Pilots, staff and volunteers for their registration bags.
Patrons will be allowed to submit their name phone number and email address for a chance to win products or services provided by the featured sponsor for that hour. We will be doing a drawing every hour (depending on participation and total number of sponsors); we will be announcing and highlighting the products or services throughout the day prior to the drawings. Brand or product images will be displayed on the Giveaway poster-board in the spectator tent. The Sponsor will be given up to 300 names/email addresses and phone numbers.
Requirements: Supply a logo or product image & short description. You must also provide a private track able back-link to a specific featured product at a discount and/or give a coupon code good for a discount at the time of purchase. Expiration dates are allowed. Limitations are allowed.
Requirements: $250 plus a product or group of products or services worth $50 or more! Supply a brand logo or product image & short description which will be given as a handout at the area as well as a private track able back-link to a specific featured product.
SPONSORSHIP OPPORTUNITIES
OTHER SPONSORSHIP OPPORTUNITIES POWER SPONSOR:
BROADBAND SPONSOR:
We will be located in a green space park in the middle of downtown Decatur, GA where there is no power outlets therefore we must acquire generators and/or solar panels to provide the necessary power requirements for all the tents and power hungry devices.
We will be located in a green space park in the middle of downtown Decatur, GA where we will need wired or wireless broadband which will allow us to live stream the Drone Racing competition and Freestyle event.
Requirements: Supply a brand logo or product image & short description which will be given as a handout at the area.
Requirements: Sponsor must provide dedicated wired or wireless bandwidth connection available to our communications tent and spectator tent. Supply a brand logo or product image & short description which will be given as a handout at the area.
KIDS FUN FLY MINI DRC CHALLENGE COURSE: Kids are always interested in anything that fly’s and anything remote controlled! We will feature a fun flying area that will have a mini DRC Challenge course for kids and adults to try their hand at controlling a microquad in and around obstacles or open space. Requirements: Supply a brand logo or product image & short description which will be given as a handout at the area.
SPONSORSHIP OPPORTUNITIES
OTHER SPONSORSHIP OPPORTUNITIES BADGE LANYARD & PILOT REGISTRATION “SWAG BAG”: We are looking for one sponsor to help us provide the necessary lanyards which will be used for the staff, volunteers and pilots during the event. Standard logo placement on the Pilot Registration “Swag Bag” as well as the opportunity to add any additional items inside the bag. Requirements: Logo and/or Text of the brand name being represented with website address (must be short enough to fit properly.
BEST VIDEO COMPETITION:
BEST PHOTO COMPETITION:
We will be giving away a prize and/or award to the best video of the event; The video will be featured on our website with the sponsors logo or product intro at the beginning and end of the video. This will be posted to all social media channels and hash tagged and back-linked accordingly. The sponsor will be the judge of the competition. We will share with the sponsor all submission information.
We will be giving away a prize and/or award to the best photo of the event; The photo will be featured on our website with the sponsors logo water mark. This will be posted to all social media channels and hash tagged and back-linked accordingly. The sponsor will be the judge of the competition. We will share with the sponsor all submission information.
Requirements: Supply a brand logo or product image & short description which will be given as a handout at the area. Sponsor MUST provide someone to select the winners.
Requirements: Supply a brand logo or product image & short description which will be given as a handout at the area. Sponsor MUST provide someone to select the winners.
MAKER FAIRE ATLANTA - OCTOBER 3-4, 2015 EVENT SCHEDULE Saturday October 3, 2015 1. 9:30am Pilot check-in.
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2. 10:30am – 1:30pm Practice rounds. 3. 2pm – 5pm+ Drone Racing Challenge. Up to 4 groups of 4-6 pilots, with a minimum of 3 races per group.
Sunday October 4, 2015 1. 12pm – 1pm Freestyle Practice and Fun Fly . 2. 1pm – 3pm Freestyle Drone Competition. 3. 3pm – 3:45pm RTF Racing Drone Test, Tune and Basic FPV Flying Workshop/Seminar (what to buy and how to tune and fly). 4. 4pm – 5pm DIY Racing Drone Assembly Workshop/Seminar (what to buy and how to assemble it).
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HAVE QUESTIONS ABOUT DRONE RACING?
CONNECT WITH US CONTACT INFO
meetup.1drc.com google.1drc.com facebook.1drc.com
TODD WAHL
FOUNDER AND OPERATIONS MANAGER
TODDW@1DRC.COM 404-444-4322
4720 Peachtree Industrial Blvd. / Suite 101 Norcross, GA 30071 Email us: info@1drc.com
twitter.1drc.com youtube.1drc.com
THANK YOU! HOPE TO SEE YOU THERE
WWW.1DRC.COM