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SUSTAINABLE APPAREL ONE YEAR, ONE SUITCASE, ONE COMPANY
WHERE THE JOURNEY BEGINS... In 2013, we founded TUR- a fashionable, eco-friendly apparel company. We had one goal in mind: to provide young women with a full wardrobe where production does not cause harm to the planet. Using recycled eco-friendly fabrics and an environmentally conscious business model, we created an interchangeable ten look collection. There was an opportunity in the market to combine our customer's love for fashionable and comfortable clothing with their active lifestyle. Here at TUR we believe that it is our responsibility to give back to the community. By remaining socially responsible, and using the latest innovation in fabrics and design, TUR provides its customer with all of the necessary steps and information to live a sustainable lifestyle while dressing their best. For the adventurer who loves to explore without being weighed down by her suitcase, join TUR as we explore the various aspects of the apparel industry and together we help to change the planet.
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FIND A NEW VIEW
4
tur provides its customers with high quality products to amplify the adventurers' experience for years to come.
with innovative designs, tur strives to produce garments that aesthetically match its timeless and modern feel.
tur wants its customers to become part of the journey of learning and experimenting. there is no finish line and this book is just a taste of how you can help give back to your environment.
with tur, we can make a difference.
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VISION: We aim to be the optimal apparel brand for the enthusiast within all of us. By designing with longevity in mind, we create the most versatile collections possible. Our apparel is as much inspired by the outdoors as it is performance and style. TUR can take you from concerts to weekend trips, to outdoors adventure, or to a city dinner. Our products are dedicated to your versatile lifestyle. Not only do we strive to empower women through our designs, but to stay a socially conscious company while doing so. Producing our garments does not have to come at the cost of our loved environment. VALUES: TUR strives to develop products for utility that can last you for years. Service is a way of life, and we believe that it is the power of people which can transform their communities. We understand that through the production of apparel, from the amount of water being used to the means of recycling, it is important to reduce our carbon footprint. We take a sustainable approach with our product design by using eco-friendly fabrics that will make a change in our world.
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Where Do You Want To Go?! PIN THE PLACES THAT YOU WANT TO EXPLORE
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DID I PACK?
PASSPORT
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BEHIND THE SCENES Traveling is the main inspiration behind TUR's designs. We create pieces that inspire you to find a new view through exploring your surroundings. Our planet is suffering from our fashion habits. The hype in the fast fashion industry is popularizing the idea of producing garments that only have a lifespan of merely one season. This drives customers to purchase more pieces a year, and ultimately results in higher textile waste. It’s time to take a step back and look at how together we can turn this industry around. This is where TUR comes in. TUR was built on the passion for creating mindful apparel and revolutionizing the way people look at fashion. We strive to create garments that are timeless. Through the journey of developing this company, we have studied the different needs of clothing for various adventures. With TUR's multi-functional apparel, there is no limit to where your adventure takes you. Whether you are hiking in an exotic location or having a craft beer at your local brewery, TUR allows you to do it all. We have created products to accommodate every traveler's need, through a sustainable and adaptable clothing line to best fit a variety of lifestyles. We look into the process of not only how our fabrics are developed, but how our company was built. Here at TUR, we don't want to pretend that we have all the answers. Our goal is to continue to learn new ways to become more sustainable, and pass on our knowledge to you. Our idea to write this book came from our passion to educate our consumer about ethical practices and sustainable apparel. We want to build our brand awareness by providing our customer with our research and the knowledge we've gained. TUR wants to inspire you to get out there and venture out into the world.
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THE TUR WAY The International Standards Organization has defined eco-fashions as, “Identifying the general environmental performance of a product within a product group based on its whole life-cycle in order to contribute to improvements in key environmental measures and to support sustainable consumption patterns.� Today, the majority of clothing is made from low quality fabrics resulting in disposable wardrobes. TUR wants to rewind and go back to a time where garments were created to last and styles were timeless. We have chosen fabrics that are not only of the best quality, but are combined with the latest eco-friendly technology. TUR understands that fabric choice is not the only aspect of making a green garment. Each step of the clothing production process carries the potential for an environmental impact. As a sustainable fashion company, it is our responsibility to tell the consumer where our clothing comes from. At TUR, we have closely examined and researched our fabrics and manufacturers, to ensure that our customer receives the highest quality possible. Our manufacturers are also redesigning their processes and products to reduce their environmental impact. They are reducing energy usage and replacing fossil fuels with renewable and alternative energy resources when possible. By reducing water usage, waste and emissions volumes, and reclaiming and recycling materials that would otherwise be disposed of, we are giving them a new purpose. After much research, we came to the conclusion that the four best fabrics to incorporate in our line are 100% organic Bamboo, 100% Organic Linen, Lyocell and Recycled Polyester, manufactured by Pratibha Syntex in India and Chenfeng Apparel Co. in China. Turn the Page to learn about all of the characteristics of our green fabrics.
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Organic Bamboo
Organic Linen
Organic Bamboo fiber is made from the cellulose extracted from the
Linen is the strongest vegetable fiber, two to three times stronger than
bamboo plant, the fastest growing plant in the world.
cotton. It is very durable and has a long wear lifetime.
SUPERIOR ABSORPTION
EASY CARE
* Resistant to dirt and stains and non-static
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THERMAL REGULATING
THERMAL REGULATING
* Keeps you cool in hot weather and warm in cool weather
* Keeps you cool in hot weather and warm in cool weather
100% BIODEGRADABLE
100% BIODEGRADABLE
NATURALLY WRINKLE RESISTANT
UV PROTECTION
Recycled Polyester Recycled polyester fiber is made from 100% certified PET bottles. For every ten bottles used, one pound of fibers is produced.
RECYCLED
WATERPROOF
Lyocell / Tencel Lyocell is a natural fiber engineered from wood pulp cellulose in a waste-free production process when dissolved in a non-toxic organic
STRONG WHEN WET OR DRY
MOISTURE WICKING * Great for sensitive skin
DURABILITY
100% BIODEGRADABLE
* Built for longevity
UV PROTECTION
NATURALLY WRINKLE RESISTANT 15
TUR's product line emerged from the concept of fashionable versatility. Each garment has the ability to transform its function, whether it is reversible or changes silhouette. TUR's aesthetic is sleek and simple mixed with innovative design details. The timeless prints and color story allows for year round use. Our collection consists of ten garments that can be by mixed and matched into over thirty looks, creating endless outfit options for any adventure that awaits. Wherever your travels take you, TUR has you covered.
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2015 - 2016
COLLECTION
On the Plane Planes don’t give a lot of leg room. Our leggings offer the ultimate comfort for those long flights. Combine it with the cowl sweater, so you’re as cozy as you can be, with the ability to unzip the cowl if you get too warm. Don’t forget to carry on the Audrey coat, it can make a great blanket!
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THE SKYLER LEGGING
THE MADISON SWEATSHIRT
THE AUDREY PARKA
55 Dollars 95% Organic Bamboo / 5% Spandex Ankle length Reversible
85 Dollars 95% Organic Bamboo / 5% Spandex Detachable Cowl Neck Reversible
195 Dollars 100% Recycled PET Detachable Hood Detachable Sleeve 21
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THE RILEY HAREM
THE COOPER TANK
THE EMILY CARDIGAN
175 Dollars 100% Tencel Harem to Wide Leg
35 Dollars 95% Organic Bamboo / 5% Spandex Reversible
120 Dollars 100% Organic Knit linen Cardigan to Dress
Gallery Hopping Wear a timeless outfit to experience timeless art. TUR’s wide leg pants give you the flexibility to walk around every inch of any museum and gallery around the world. Pair it off with a light-weight tank and cardigan, just in case their air conditioning is on full blast.
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Reading at the Park The ultimate comfort outfit for relaxing in the park with a great read. You will be casual, stylish, yet comfortable in this layered look. Too hot? Take the vest off to sport the cute tank underneath. Lay back, relax, and enjoy the fresh air.
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THE AUDREY PARKA
THE COOPER TANK
THE RILEY HAREM
195 Dollars 100% Recycled PET Detachable Hood Detachable Sleeve
35 Dollars 95% Organic Bamboo / 5% Spandex Reversible
175 Dollars 100% Tencel Harem to Wide Leg 25
THE TENLEY DRESS 95 Dollars 95% Organic Bamboo / 5% Spandex Reversible
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Girls Night Out Girls night out! Make the Tenley your go-to dress for a fun night out on the town. Comfortable yet sexy, you will receive compliments all night. Our dress will allow you to dance the night away.
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Lunch Break The perfect outfit for a mid-day pick me up! You will be the best dressed for lunch with this seamless outfit, while still keeping the right amount of casual. Keep it fun and flirty with the skirt and add the cowl neck scarf as a charming accessory.
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THE MADISON SCARF
THE HADLEY TEE
THE BROOKLYN SKORT
85 Dollars 95% Organic Bamboo / 5% Spandex Detachable Cowl Neck Reversible
45 Dollars 95% Organic Knit Linen Reversible
75 Dollars 100% Tencel Detachable Skort 29
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THE PAIGE BLOUSE
THE BROOKLYN SHORT
80 Dollars 100% Tencel Reversible
75 Dollars 100% Tencel Detachable Skort
Shopping Day You don’t want to be weighed down by your clothing while you’re shopping. Mixing the Brooklyn shorts with the Paige blouse is light weight, yet stylish, so you can stay comfortable while shopping. Try tucking in the blouse in the front; this will extenuate your waistline.
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Take a Hike! The perfect look for finding a new view. The vest's pockets allows for ultimate storage of your extra memory cards and granola bars! Unzip the cowl neck to reveal a scoop neck sweatshirt and pair with the stylish breathable legging.
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THE AUDREY PARKA
THE MADISON SWEATSHIRT
THE SKYLER LEGGING
195 Dollars 100% Recycled PET
85 Dollars 95% Organic Bamboo / 5% Spandex
Detachable Hood Detachable Sleeve
Detachable Cowl Neck Reversible
55 Dollars 95% Organic Bamboo / 5% Spandex Ankle length Reversible 33
THE EMILY DRESS 120 Dollars 100% Organic Knit linen Cardigan to Dress
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Dinner Date Cute boy just asked you out? Don’t panic about choosing the right outfit for your impromptu date. We've got you covered! Transform your cardigan into a classic and chic dress to look your best and impress your date.
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Music Festival What’s more comfortable than wearing an oversized T-shirt to a festival? Nothing! Convert your wide leg pants to harem and explore your inner bohemian side! Run, jump and sing your heart out with these laid-back look.
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THE RILEY HAREM
THE HADLEY TEE
175 Dollars 100% Tencel Harem to
45 Dollars 100% Organic Knit Linen Reversible
Wide Leg
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THE HADLEY TEE
THE EMILY CARDIGAN
THE BROOKLYN SKORT
45 Dollars 100% Organic Knit Linen Reversible
120 Dollars 100% Organic Knit linen Cardigan to Dress
75 Dollars 100% Tencel Detachable Skort
Bike Ride Who says you can’t look cute when exploring a new city on two wheels. Combining the sleek and sophisticated style of the Brooklyn shorts and the soft Hadley Tee, will allow you to stroll around in a breeze. Just wrap the cardigan around your waist when you warm up and let your adventures begin!
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PEOPLE WHO SHOP AT TUR...
THE AUDREY $195
THE TENLEY $95
THE PAIGE $80
THE BROOKLYN $75
THE EMILY $120
THE HADLEY $45
THE COOPER $35
THE RILEY $175
BUY 10 GARMENTS GET 24 GARMENTS
THE SKYLER $55
THE MADISON $85
$960
PEOPLE WHO DON'T SHOP AT TUR...
PARKA $165
VEST $90
DRESS $80
DRESS $80
BLOUSE $65
BLOUSE $65
SHORTS $65
SKIRT $75
DRESS $80
CARDIGAN $70
TEE $30
TEE $30
TANK $25
TANK $25
HAREM PANTS $65
WIDE LEG $75
BUY 24 GARMENTS GET 24 GARMENTS
LEGGINGS $35
LEGGINGS $35
SWEATER $60
SWEATER $60
SCARF $20
SCARF $20
TURTLE NECK $60
TURTLE NECK $60
$1,435 41
Washing and Drying
Front-Load Dryer
AMY S
S
LEAH
15 Cents per kWh
U
45 Minutes in Electric Dryer
100% Cold Water
L
L
U
100% Hot Water
= $587 / ANNUAL
Air Dries 15 Cents per kWh Cost of Water ($/1000gallons) $5.50
P
P
Cost of Water ($/1000gallons) $5.50 7 Loads per Week
Front-Load Dryer
4 Loads per Week
= $106 / ANNUAL
10 TIPS TO BE MORE LIKE AMY ONE Wear clothes longer between washing TWO Wash by hand THREE Use a clothes line FOUR Use concentrated and biodegradable laundry soap FIVE Only wash full loads SIX Only use cold water SEVEN Avoid using chlorine bleach
EIGHT Clean the lint filter in the dryer after every load to improve air circulation
NINE Look for the ENERGY STAR and Energy Guide labels TEN Re-use water from the rinse cycle for the next wash 43
Don’t Be Weighed Down By Your Suitcase
FLYING WITH TUR
50 POUNDS
12 POUNDS
62 POUNDS
FLYING WITHOUT TUR
50 POUNDS
50 POUNDS
22 POUNDS
122 POUNDS 45
How to Pack a Suitcase ROLL - [ RŌL ] To move forward along a surface by revolving on an axis or by repeatedly turning over 1 - T-shirts 2 - Light Sweaters 3 - Dresses
FOLD - [ FŌLD ] To make compact by doubling or bending over parts 1 - Dress Shirts 2 - Skirts 3 - Trousers 4- Jackets 5 - Thick Sweaters 46
Roll
Did You Know!? ?
?
?
?
?
SEVENTY EIGHT PERCENT OF PEOPLE DIDN’T KNOW THAT
?
?
?
11 M I L L I O N T O N S
OF TEXTILES ARE TRASHED EACH YEAR
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HOW to Recycle your TUR
WHEN YOU HAVE LOVED YOUR TUR PRODUCT TO THE FULLEST INSTEAD OF THROWING IT OUT...
TAKE IT TO A TUR RETAIL LOCATION, GO TO OUR WEBSITE FOR A LIST OF ALL THE STORES.
TELL AN EMPLOYEE YOU WANT TO RECYCLE YOUR TUR GARMENT AND GIVE IT A 2ND LIFE!
FOR HELPING US SAVE THE WORLD, YOU WILL GET 10% OFF YOUR NEXT TUR PURCHASE!
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How Do You Wear Tur?
TAKE PHOTOS
SHOW US! #TUR
SHARE WITH US!
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CONTINUE YOUR JOURNEY WITH TUR‌
We hope that you have learned about the importance of eco-friendly fashion through our interactive book. Not only does purchasing TUR's collection save the money in your pockets, but the earth we live, play, and explore. This book should serve as an inspiration for the start of your sustainability driven lifestyle. By purchasing TUR's ten-piece collection, you will save an average of $475 per year, while eliminating waste production through recycling. Following our washing and drying guidelines will also help you save an additional $481 per year. Let's continue to find a new view.
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.
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the appendix 55
HEADQUARTERSi Denver, Colorado Zip Code: 80014 Females: 10, 712 Estimated median : $52,347 Ranked 4th - New Energy Economy Population 5,024,748 (22nd) GDP $252.6 Billion (19th) Alternative Energy : 10% (14th) TUR's headquarters is located in the green and active state of Colorado. Not only does it fit our company vision, but stands as a constant inspiration for our design team. Colorado, famous for its outdoor recreation, is ranked thirteenth as one of America's greenest states, and seventh on energy saving and efficiency. More than 6 of the state's total energy output is from alternative resources, the eighth best rating in the country.
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iGUIDELINES WE OPERATE BY ONE : Transparency
TWO : Traceability of our fabrics
THREE : Sustainability & Environmental Responsibility through all points of production
FOUR : Social Responsibility & Philanthropic Endeavors
FIVE : Ethics & Business Conduct
SIX : Monitoring & Compliance
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1% FOR THE PLANET
SOCIAL RESPONSIBILITYi
One Percent for the Planet is an international organization, whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to “build, support and activate an alliance of businesses financially committed to creating a healthy planet. TUR has committed to giving back 1% of annual sales to supporting our planet. Last year, $11 million was given to food, wildlife, water and climate. $18 million each to land stewardship and environmental human health, and $22 million to support environmental education.
SUSTAINABLE APPAREL COALITION The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global apparel and footwear companies. They recognize that addressing our industry's current social and environmental challenges are both a business imperative and an opportunity. Through multi-stakeholder engagement, the Coalition seeks to lead the industry toward a shared vision of sustainability. The coalition is built upon a common approach for measuring and evaluating apparel and footwear product sustainability performance that will spotlight priorities for action and opportunities for technological innovation. The current focus is development, piloting and broad adoption of the Higg Index, a tool for measuring the environmental and social performance of apparel products.
RECYCLE WITH TUR When you have loved your TUR product to their fullest extent instead of throwing it away, we will take it! Bring back your TUR clothing to any of our retail locations so that we can recycle it. It takes less energy to create new items from recycled materials than it does to create new products from raw materials. By doing your part you will not only be saving the planet, but you will also receive 10% off the next TUR product! 59
ITARGET MARKET
The TUR customer is a woman between the ages of 23 to 36 years old with an average household income of $47,000. According to VALS profile, she is a thinker, is well informed about current world events. Her occupation varies, holding a bachelors degree or higher and is currently pursuing towards personal and professional goals. She is a creative girl who values high quality products that fits her active, versatile lifestyle. TUR caters to the go-getter, the girl who asks why and wants to know exactly where her products come from. She is always awaiting the next adventure, whether it is trying out a new local restaurant and viewing the latest gallery opening to experiencing a different culture in a new country. She understands the harmful impact that the apparel industry has on the environment, therefore looks at the materials her garments are made of, before she makes a purchase.
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iKALI HAMPTON LOCATION - Vancouver, Canada AGE - 24 RELATIONSHIP STATUS - Single OCCUPATION - Student WHERE - University of British Columbia STUDYING - Masters of Arts in Anthropology INCOME - 8K/ Parents' Income HOBBIES - Photography, sailing, collecting records and traveling PERSONAL STYLE - Likes to mix classic vintage items with contemporary pieces. Likes to know where her clothes comes from SHOPS - GAP, Consignment shops, Free People 62
HAILEY THOMPSONI LOCATION - Washington DC AGE - 34 RELATIONSHIP STATUS - Engaged OCCUPATION - Private Chef CURRENTLY - Taking six months off for inspiration before opening up own restaurant INCOME - 84K HOBBIES - Green living, exercising, animal lover PERSONAL STYLE - Comfortable, timeless pieces that last a lifetime. Likes to have a minimal wardrobe, and likes pieces to be functional. SHOPS - Ann Taylor, Anthropologie, J.Crew
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iWHERE TO FIND TUR
TUR is available nationally through brick and mortar locations in the top two sustainable states in the United States, Denver, Colorado and Portland, Oregon, with hopes of opening two more on the East coast this coming year. The company is accessible internationally via web through TUR.com. TUR.com allows customers to read about the company, view the latest look book, shop the collection and contact the company directly. Social media is a vital marketing tool in today’s society. TUR will be present through the most popular social media sites: Instagram, Twitter and Facebook. Customers can receive the latest news regarding the company and hashtag #TUR to show off how they wear TUR and gather inspiration from other TUR consumers.
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iCOMPETITORS
TUR's competitors may not necessary have the same exact product line, but are socially conscious with their ethics, values, and environment.
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MODAVANTIi The destination for the new generation of socially conscious consumers, like ourselves, who are looking to find stylish and sustainable fashion that fits our values without compromising on quality or design. Modavanti has a three-pronged framework for sustainability: environmentally friendly, ethical sourcing and social good. Modavanti has established a unique badge system that makes it clear to customers how and why the item they are buying is eco-friendly and ethically sourced. This badge system promotes the main aspects of sustainability. Modavanti ensures every designer on their site meets a minimum sustainability requirement in their production process. 67
iKOWTOW Kowtow designs well cut clothes that are consistently true to their own minimal, androgynous and classic aesthetic. All the cotton used in Kowtow clothing is premium certified fair trade by the Fair Trade Labeling Organization and certified organic by SKAL International. All fabrics are dyed with Global Organic Textiles Standard (GOTS) approved dyes. The factory employees receive a fair wage including paid holiday leave, sick pay, medical insurance, subsidized lunches and overtime pay. The factory provides a well lit, well ventilated and spacious working environment, and workers benefit from work place unions. Kowtow visits the factories in Kolkata every six months checking on the production chain and making sure the employees are happy with the working conditions, as well as closely monitoring the quality of samples and production. 68
RAVEN AND LILYi The company was created as a platform to utilize those passions to alleviate poverty among women. Raven + Lily currently helps employ marginalized women in Ethiopia, India, Cambodia, Kenya, and the United States at fair trade wages to give them access to a safe job, sustainable income, healthcare, education, and a real chance to break the cycle of poverty for themselves and their families. Raven + Lily is committed to providing products that are made by hand, follow fair trade standards, and honor our eco-friendly commitment
iSUSTAINABLE APPAREL INDUSTRY The fashion industry is one of today's most unsustainable global businesses. However, new generations of responsible fashion designers and consumers are implementing local solutions to global problems. Green design strategies are springing up in Europe, Latin America and the United States. The greening of the apparel industry is a significant and evolving trend that is likely to affect every facet of this enormous global industry. Under both internal and external pressure to reduce the environmental impact of growing, processing, treating and dyeing fibers and to eliminate exploitation and inequities in labor practices, textile and apparel companies are eager to show consumers a new, sustainable approach to fashion without sacrificing style or profit. Consumer awareness, grown through the organic foods movement and other health and environmental concerns, is creating a heightened sensitivity to all dimensions of ethical production. Companies face three forms of pressure from their consumers: shareholder expectations, customer loyalty and ethical pressure. There is considerable evidence in the US that consumer interest in ethics is growing and so business interest in developing and managing Corporate Social Responsibility is also growing. The major environmental issues associated with the sector are: ENERGY USE: in laundry, production of primary materials especially man-made fibres and in yarn manufacturing of natural fibres. USE OF TOXIC CHEMICALS: which may harm human health and the environment in particular in conventional cotton production. RELEASE OF CHEMICALS IN WASTE WATER: especially in wet pre-treatment, dyeing, finishing and laundry SOLID WASTE: arising from yarn manufacturing of natural fibres, making up and disposal of products at the end of their life. 70
iENVIRONMENTAL IMPACT The environmental impact of TUR's products is significantly lower than that of products made out of traditional fabrics. The process of turning the fibers into usable textiles is typically where there is the highest impact on the environment. TUR focuses on reducing the usage of water and energy within the production process. The textile industry stands as the third largest water consumer in the world, right behind the paper and oil industries. Along with traditional production practices, consumption, care, disposal, and pollution, the fashion industry equals one of the world’s most environmentally damaging industries. Two million tons of waste along with 3.1 million tons of CO2, and 70 million tons of water are being overtly wasted a year by the industry. Throughout the production of textiles worldly, over 8,000 synthetic chemicals are used in order to turn raw materials into textiles. Water consumption is one of the biggest issues in the traditional fashion industry. Cotton, one of the thirstiest fibers, takes nearly 1,800 gallons of water to produce just one pair of blue jeans. For one simple t-shirt it takes 400 gallons of water for production. Although much of the negative environmental impact comes in the manufacturing processes, the majority of the damage on the environment takes place after the garment has been purchased. This is also where TUR’s products make a change. TUR’s products are easy to care for, and with TUR’s recycling initiative, waste is drastically reduced. When choosing fibers for the product line, TUR always takes into consideration the most environmental friendly processes.
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WHATWHAT MAKES UP OUR MAKES UPLANDFILLS? OUR LANDFILLS? 3.3%
14.5%
28%
Paper Glass Metals Plastic
Textiles
13.5%
Wood 4.6%
Yard Trimmings Food Waste
Other
6.4%
8.8% 8.2% 12.7%
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iCONSUMER EDUCATION : CLOTHING WASTE Most women wear 20 – 30% of their wardrobes. A large portion has never been worn and may be out of fashion. According to the Daily Mail, the average woman has six pieces of never-worn clothes in her closet. Some might have less, but other women have a lot more. That is 162 million pieces of clothing in the U.S. that still have the tags on, with an estimated worth of $7.3 billion. The surveyed women also have 15 items of clothing they’ve worn once and will not wear again. TUR's goal is to decrease those numbers and believe that “less is more.” TUR offers products with longevity by targeting aspects that are adaptable for different occasions, made by eco-friendly materials. Though the line only consists of ten separate pieces, each piece is strategically designed to match one another. The possibilities of having a stylish and comfortable outfit is endless. Each product retails under $200, and is made with the highest quality textiles. By purchasing ten TUR garments, customers will actually receive twenty one different products.
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TEXTILES THAT ARE CURRENTLY IN LANDFILLS
5%
95%
Textiles That Could Have Been Recycled
Textiles That Can't Be Recycled
TEXTILES THAT CAN’T BE RECYCLED TEXTILES THAT COULD HAVE BEEN RECYCLED
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iCONSUMER EDUCATION : DISPOSAL Inevitably many people tend to throw away their old, damaged and unwanted clothes to the trash bin. According to a new report from the Council for Textile Recycling (CTR), the average American throws away 70 pounds of clothing every year. Recently, more and more consumers will donate clothing to charities. A charity is a nonprofit organization that is given special tax form and distinct legal status. It is also created to promote the public good. Generally, after receiving clothes from people, the charitable organization often sell donated clothes rather than directly giving the clothing away. Charities keep 10% of donated clothing for their high quality and retail value for the thrift shops. They sell the rest of the donations to textile recycling businesses. Example of charitable organizations accepting clothing donations included: SALVATION ARMY G OODWILL INDUSTRIES U NITED WAY O XFAM INTERNATIONAL In most cases, a small amount of the items, the best quality castoffs—less than 10 percent of donations—are kept by the charitable institutions and sold in their thrift shops to other Americans looking for a bargain. The buyers of these items of clothing could be people who are hard up, or they could be folks who like idea of a good deal on a stylish old item that no longer can be found in regular stores. The charitable institution to textile recycling firms sells the remaining 90 percent or more of what you give away. Bernard Brill, of the Secondary Recycled Textiles Association, told ABC News, “our industry buys from charitable institutions, hundred of millions of dollars worth of clothing every year.” Charity you have donated clothes to has earned money off of them in two ways—in their ships and by selling to recyclers. Then the recycler kicks into high gear. Most of the clothes are recycled into cleaning cloths and other industrial items, for which the recyclers say they make a modest profit. 76
For the rest of the clothes that are thrown away, they go to landfills. If the fabric is made from non足petroleum足derived fibers, that are already occurring naturally in the environment, they are biodegradable. However, for the clothes that are not biodegradable, they contaminate soil and groundwater and emit horrifying odors. If they are not buried, it is off to the landfills' giant incinerators, which release tons of greenhouse gases, contributing to global warming and climate change.
iDID YOU KNOW? FACT ONE : The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled. FACT TWO : 82 pounds of waste textiles PER PERSON every year, according to the Council for Textile Recycling. Twelve pounds of that are recycled, leaving 70 pounds to be hauled off to landfills. FACT THREE : Americans use 2,500,000 plastic bottles every hour, the majority of which are thrown away and end up in landfills or the ocean. FACT FOUR : Plastic bags and other plastic garbage thrown into the ocean kill as many as 1,000,000 sea creatures every year. FACT FIVE : It takes 1.5 billion gallons of oil to manufacture 1 million ton of clothing. Recycling textiles can save up to 15 times the energy compared to incineration. FACT SIX : In Hong Kong, there are 253 tons of textiles sent to landfill. FACT SEVEN : 82% of energy use, 66%of solid waste and over half of the emissions of air (83% carbon dioxide) are abused during washing and drying FACT EIGHT : The typical American family uses 400 gallons of water a day 78
AMERICAN SPENDING IN BILLIONS
AMERICAN SPENDING IN BILLIONS 50 45 40 35 30 25 20
15 10 5 0 FOOTWEAR Footwear
EQUIPMENT Equipment
APPAREL Apparel
BIKES Bikes
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iTRAVELING STATISTICS FACT ONE : Women will spend $125 billion on travel in the next year FACT TWO : There is an estimated 32 million single American women who have traveled at least once in the past year FACT THREE : The average adventure traveler is not a male but a 47-year-old female FACT FOUR : Fueling this travel desire is the growth in single women. One-third of all women are now single “indies” – a new term for those over 27, not married, not living with a partner and without children. FACT FIVE : Of those who currently take nature, adventure or cultural trips, 75% are women FACT SIX : 80%of all travel decisions are made by women FACT SEVEN : Traveling households earn more than non-traveling households. In 2012, the median household income for domestic leisure travelers was $62,500. For business travelers, the median household income was $87,500. This compares to $52,800 for the general U.S. population. FACT EIGHT : Agents reported that it's much more common for woman to travel alone than men, with 73% of agents polled noting that more female travelers embark on solo trips than their male counterparts. 80
TUR IS AWARE OF WHERE THEIR CUSTOMERS ARE TRAVELING. TUR CREATES GARMENTS THAT ARE VERSATILE FOR ANY LOCATION.
iAESTHETIC
Sleek Simple Modern Sophisticated Classic Timeless
CHARACTERISTICSI VERSATILE - [ VER·SA·TILE ] Able to adapt or be adapted to many different functions or activities. SUSTAINABLE - [ SƏ’STĀNƏBƏL ] Able to be maintained at a certain rate or level CURIOSITY - [ KYO͝ O RĒˈÄSITĒ ] A strong desire to know or learn something ECO - FRIENDLY - [ EC·O - FRIEND·LY ] Not harmful to the environment REVERSIBLE - [ RI -ˈVƏR- SƏ- BƏL ] Having two sides that can be used CREATIVITY - [ KRĒ - ĀˈTIVITĒ ] The use of the imagination MULTI - FUNCTIONAL - [ M^LTɪˈF^ŊKƩƏNƏL ] Has several different uses AESTHETIC - [ESˈTHETIK ] Concerned with beauty or the appreciation of beauty 83
iCOLOR STORY TUR’S COLORS WERE INSPIRED BY THE NATURAL WORLD TO ENSURE THAT THEY ARE TIMELESS AND CAN BE USED THROUGHOUT ANY SEASON
PINE
SLATE
GRAVEL
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SEA
SAND
GNEISS
CHALK
MOOD BOARDi
THE PRODUCTS Total USA Apparel sales has reached up to $181 billion with the women's market leading at around 60% of the total market. Private label, or store brands, account for an estimated 40% of all apparel sales providing new areas of growth for some apparel manufacturers. Consumers are experiencing “frugal fatigue� and are interested in revamping wardrobes while spending money on quality pieces. Shoppers are savvier than ever before when it comes to apparel consumption. According to the U.S. Bureau of Labor Statistics, annual per capita spending on fashion has been an average $1,400. TUR takes sustainability very important. Our clothing is reversible, has detachable pieces or morphs into a totally different product. We believe that you don't need a huge wardrobe to be fashionable; this way of life is not only more socially responsible, it is economical.
LINE UPi ONE : The Hadley - 100% Organic Linen Knit Reversible Tee TWO : The Cooper - 100% Organic Linen Knit Reversible Tank THREE : The Emily- 100% Organic Linen Knit Dress to Cardigan FOUR : The Tenley - 95% Organic Bamboo 5% Spandex Reversible Dress FIVE : The Skyler-95% Organic Bamboo 5% Spandex Reversible leggings SIX : The Madison - 95% Organic Bamboo 5% Spandex Long Sleeve Sweatshirt with Detachable Cowl Neck SEVEN : The Brooklyn - 100% Tencel Skirt to Shorts EIGHT : The Paige - 100% Tencel Reversible Light Long Sleeve Button Down NINE : The Riley - 100% Tencel Wide Leg Pants Convertible to Harem Pants TEN : The Audrey - 100% Recycled Polyester Reversible Coat with Detachable Vest and Hood
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iTHE LINE UP
TUR's product line emerged from the concept of fashionable versatility. Each garment has the ability to transform its function, whether it is reversible, detachable, or changes silhouette. TUR's aesthetic is sleek and simple mixed with innovative design details. The timeless prints and color story allows for year round use. The collection consists of ten garments that can be by mixed and matched into over thirty looks, creating endless outfit options for any adventure that awaits. Wherever your travels take you, TUR has you covered.
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THE SKYLER LEGGINGi Material: 95% Organic Bamboo 5% Spandex Cost - $7.19 Whole Sale - $13.75 Retail - $55 Characteristics : - Ankle length - Reversible
COLOR WAYS
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iTHE RILEY Material : 95% Tencel Cost - $25.60 Whole Sale - $43.75 Retail - $175 Characteristics: - Three pockets - Double elastic waistband - Elastic drawstring to alternate wide leg and harem silhouettes
COLOR WAYS
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THE RILEYi
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iTHE HADLEY TEE Material : 100% Organic Knit Linen Cost - $5.32 Whole Sale - $11.25 Retail - $45 Characteristics : - V-Neck - Reversible
COLOR WAYS
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THE COOPER TANKi Material: 100% Organic Knit Linen Cost - $4.28 Whole Sale - $8.75 Retail - $35 Characteristics : - U-Neck - Reversible - Asymmetrical Hem
COLOR WAYS
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iTHE AUDREY PARKA
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THE AUDREY PARKAi Material : 100% Recycled PET Cost - $17.28 Whole Sale - $48.75 Retail - $195 Characteristics : - Removable hood -Detachable sleeves to convert to vest - Two way zipper -Drawstring
COLOR WAYS
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iTHE MADISON SWEATSHIRT Material : 95% Organic Bamboo 5% Spandex Cost - $6 Whole Sale - $21.25 Retail - $85 Characteristics: -Removable cowl with two way zippers -Reversible
COLOR WAYS
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THE MADISON SWEATSHIRTi
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iTHE TENLEY DRESS Material : 95% Organic Bamboo 5% Spandex Cost - $12.66 Whole Sale - $23.75 Retail - $95 Characteristics: - Reversible - Crew neck
COLOR WAYS
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THE PAIGE BLOUSEi Material : 100% Tencel Cost - $8.06 Whole Sale - $20 Retail - $80 Characteristics: - Two pockets -Button down - Reversible
COLOR WAYS
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iTHE EMILY CARDIGAN DRESS
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THE EMILY CARDIGAN DRESSi Material : 100% Organic Knit Linen Cost - $14.09 Whole Sale - $30 Retail - $120 Characteristics: - Hook and eye fastening -Optional belt -Pointed hem
COLOR WAYS
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iTHE BROOKLYN SKORT
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THE BROOKLYN SKORTi Material : 100% Tencel Cost - $6.33 Whole Sale - $18.75 Retail - $75 Characteristics: -Removable skirt with back button closure -Two pockets
COLOR WAYS
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iCOSTS
When choosing fabrics, TUR made sure to source the highest quality materials at a reasonable price range. The organic and sustainable fabrics range between $3.50 to $9.30 per yard. The costs were a slightly higher for a few of the garments due to the fact that some are either reversible or detachable, and require double the fabric and/ or labor. The products average cost to produce is $10.78. The lowest cost is The Cooper reversible tank, at $4.28, while the highest cost is The Rile wide-leg to harem pant at $25.60. TUR's wholesale markup averages to 149%, exceeding the original plan of a 68% margin. The designs are functional and versatile allowing the consumer to get the most out of each garment, while not impacting their wallet. Though the average retail price is $96.00, with an average retail markeup of 791% , our consumer is essentially getting two or more different uses with each garment.
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STYLE NAME
DESCRIPTION
FABRIC / $ PER YARD
COST
The Brookly The Tenley The Audrey
Skirt to Shorts Tencel / $9.30 yrd $ 6.33 Reversible Dress Bamboo / $3.50 $ 12.66 Coat to Vest PET / $4.00 $ 17.28
$ 18.75 $ 23.75 $ 48.75
$ 45.67 $ 11.09 $ 31.47
721% $ 75.00 $ 68.67 88% $ 95.00 $ 82.34 182% $ 195.00 $ 177.72
1085% 650% 1028%
The Madison
Sweatshirt with Bamboo / $3.50 detatchable neck
$ 21.25
$ 15.25
254% $ 85.00 $ 79.00
1317%
$ 13.75
$ 6.56
91% $ 55.00 $ 47.81
665%
$ 20.00
$ 11.94
148% $ 80.00 $ 71.94
893%
$ 8.75
$ 4.47
104% $ 35.00 $ 30.72
718%
$ 6.00
WHOLESALE $
WHOLESALE MARGIN MARGIN % RETAIL $
RETAIL MARGIN MARGIN %
The Cooper
Reversible Bamboo / $3.50 $ 7.19 leggings Reversible BuOon Tencel / $9.30 yrd $ 8.06 down Reversible Tank Linen/ $4.87 $ 4.28
The Emily
Dress to Cardigan Linen/ $4.87
$ 14.09
$ 30.00
$ 15.91
113% $ 120.00
$ 105.91
752%
The Hadley
Reversible Tee Linen/ $4.87 $ 5.32 Wide leg pants to Tencel / $9.30 yrd $ 25.60 Harem Pants
$ 11.25
$ 5.93
111% $ 45.00 $ 39.68
746%
$ 43.75
$ 18.15
71% $ 175.00
$ 149.40
584%
$ 26.88
$ 16.09
149% $ 96.00
$85.32
791%
The Skyler The Paige
The Riley
$ 10.78
45.67 $56 $29 $59 $26 $17 $24
30.00% 30.00% 30.00% 30.00% 30.00%
0.442308 56.25 71.25
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iORGANIC KNIT LINEN Linen is the strongest vegetable fiber, two to three times stronger than cotton. This hypoallergenic fiber resists moths, dirt and stains which increases its life cycle, while being almost lint free, non-static, naturally insect-repellent and provides UV protection. Linen is highly absorbent and a good conductor of heat; in winter it keeps the heat in, while during the summer it is cooling by quickly removing perspiration from the skin. Linen has a beautiful natural sheen that other cellulose fibers cannot match. TUR is using organic linen knit which will result in our clothing being looser, softer and more flexible compared to linen woven fabric. TUR 's organic linen knit tee also has a tight weave which makes the clothing less shear and will prolong the wear. Linens comes from flax, which needs far less water and almost no pesticides to cultivate when harvesting; the plant grows best in cool, damp conditions and does well on relatively poor soil. Not only does this save money when prepping the land but there is a lower chance of farming failure when harvesting.
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ORGANIC BAMBOOi Bamboo is made from the cellulose extracted from the bamboo plant, which is the fastest-growing woody plant in the world and capable of growing up to four feet a day. Bamboo is a naturally antibacterial and hypoallergenic fiber that does not rely on using chemicals or pesticides. The plant adds more oxygen to the atmosphere than trees and it has a complex root system that helps fight erosion. Clothing that is made of bamboo can be worn all year long, has superior absorption and breathable qualities due to the fiber's various micro-holes. This allows the fabric to rapidly evaporate human sweat rapidly. Compared to cotton, it uses one third less water to grow, is four times more absorbent, is soft to the touch and it is less likely to shrink. The fiber is 100% biodegradable, which means unlike synthetic clothing, is safe for disposal programs.
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iRECYCLED POLYESTER Recycled Polyester is a high quality polyester fiber made from 100% certified recycled plastic PET bottles. For every ten bottles used one pound of fibers are produced. Synthetic fibers are the most popular fibers in the world, and accounts for nearly 65% of world production versus 35% for natural fibers. By using recycled polyester, TUR is decreasing our dependence on petroleum as a raw material source. The production of this fabric uses less air, water, and soil contamination compared to using non-recycled polyester. Unlike natural fibers, polyester can be recycled to near-virgin or virgin-like quality. TUR is using recycled polyester for the Audrey Parka to enhance the durability, waterproof and installation qualities we are looking for to make this a long-lasting piece. STEP ONE The process begins at your local recycling depot, where the plastic pop bottles are sorted and baled for pickup. The plastic is technically called polyethylene terephthalate (PET). STEP TWO At the processing plant, the caps and labels are removed, and the bottles are then separated by color. STEP THREE After sterilization, the bottles are crushed and then chopped into flake. STEP FOUR These tiny pieces of flake are poured into large vats, where they are melted and stirred. This produces a thick liquid that’s extruded through shower-head like devices to create fibrous, polyester strands. STEP FIVE The fiber strands are then stretched to produce thinness and strength. The strands are crimped, cut into short pieces and baled for shipping to clothing manufacturers where the thread is knitted and woven into fabric. Fleece is but one of many fabrics that can be produced using this versatile fiber. 110
LYOCELLi Lyocell is a fabric better known by its brand name TencelÂŽ. A natural ďŹ ber engineered from wood pulp cellulose in a waste-free production process, it is dissolved in a non-toxic organic solvent. The solution is emitted through fine holes to contract fiber and the solvent is recycled in a closed-loop process, more than 99% of the solvent is recovered and reused. This process leaves the fibers feeling soft, absorbent, and very strong when wet or dry. Tencel garments are great for a traveler because they are easy to pack, resist to wrinkles, and dry quickly. This versatile fiber can be dyed in many colors and can simulate a variety of textures such as suede, leather, or silk. Lyocell is categorized as a high-tenacity cellulosic fiber, meaning in simpler terms that has gives high strength properties. The production of lyocell has minimal impact on the environment and economical use of energy and water. Lyocell uses an amine oxide where 99% is recovered and recycled during the manufacturing process. It produces a non-toxic solvent which is continually recycled during the production process. Production plant emissions into the air from smokestacks and from wastewater are significantly lower in comparison to many other man-made fiber operations. Waste products in the air and water from the manufacturing process are minimal and considered harmless. Lyocell fiber is considered an eco-friendly due to its biodegradable qualities. Products made from lyocell can be recycled, incinerated, or digested in sewage. The fiber will fully degrade within just eight days in a waste treatment plant. 113
iSOURCING FABRICS
TUR operates with two fabric manufactures, one located in India and the other in China. TUR chose these countries and specific companies because of their sustainability in manufacturing, use of organic materials, and the best sourcing of fabrics. China is the world leader for sourcing bamboo, while India stands as the best supplier of linen. The quality of products and material is extremely important at TUR and they are dedicated to searching for the best possible manufacturers.
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SOURCING FABRICSi COMPANY : Pratibha Syntex LOCATION : Centre Indore India MATERIALS : Organic Knit Linen, Tencel and Recycled Polyester Pratibha Syntex Ltd. started in 1997 and became India’s first vertical manufacturer. In 1999 they began their organic production, and today Pratibha is one of the leaders of sustainable solutions and manufacturing. With a plan stated, “To be the global leader in sustainable textile products and practices” they do so by having 95% of their water needs met with rainwater harvesting technology, and recycle 92% of water effluence from dyeing processes.
COMPANY : Chenfeng Apparel Co.i LOCATION: Kunshan Jiangsu MATERIALS: Organic Bamboo Chenfeng Apparel Company was founded in 1967 and has grown to be one of the top 100 clothing export enterprises in China. It became the world's first supplier member of the International Fair Labor Association, and has expanded its operations of sustainable production. With the most advanced garment production requirements and first class production equipment, they have an excellent production environment. They have the ability to produce 36 million pieces of various garments, and export internationally. 115
iSOURCING COMPONENTS
TUR uses eco-friendly and durable clothing components in all garments. Everything is specifically selected to not only look aesthetically pleasing, but more importantly that will last. Tur chooses its components based off of their durability. By using military strength YKK zippers and buttons, they are able to last long enough to be reused. Not only are TUR's fabrics recycled, but so are all of their components.
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SOURCING COMPONENTSi COMPANY : YKK LOCATION : Macon, GA MATERIALS : Buttons, Burrs & Rivets, Snaps, and Hook & Eye Fastening Products YKK Snap Fasteners America manufactures buttons, burrs & rivets, snaps, and hook & eye fastening products plus the innovative solutions to attach them. YKK snap fasteners and custom products are widely used in the jeans and apparel industries, as well as by manufacturers in such industries as marine, sporting goods, medical, automotive, safety & protection, and government-issue garments, equipment and accessories. From the fashion runway to the harshest environments, YKK Snap Fasteners America offers the experience, products, and equipment to ensure style, quality, and performance.
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iNIKE CALCULATOR
All of the materials TUR uses were tested for sustainability qualities with the Nike Environmental Calculator. All of TUR’s choices scored a “better” or “best” rating and an overall rating ranging from 55 to 105. These scores were compared to fabric choices of unsustainable brands, which scored significantly lower, ranging from a total score of -20 to 10 and scoring as a fabric that “needs improvements”. Using this calculator as a comparison tool proves how drastically TUR’s materials are better for the environment versus traditional textiles.
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SCORESi TUR’S FABRICS: ORGANIC LINEN KNIT: 75/Best ORGANIC BAMBOO: 55/Better LYOCELL: 90/Best PET: 105/Best
TRADITIONAL NON ORGANIC OR NON RECYCLED FABRICS: VISCOSE : 20/Needs improvements POLYESTER : -10/Needs improvement COTTON : 0/Needs improvement SPANDEX: -10/Needs improvement
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iPROCEDURES AIRDYE TECHNOLOGY : A revolutionary new way to dye and print fabric without using water. AirDye technology features a one-step process that bypasses the liquid state of dye altogether. Proprietary dyes are transferred from paper onto fabric using heat — without consuming water or emitting pollutants. In fact, the entire process is waste-free: the paper is recycled, and use dyes and toners which are also recycled to make tar and asphalt. Using AirDye saves up to 95% of the water, 86% of the energy and 84% of the green house gases as compared to conventional print a nd dye methods. On a single garment, the water savings alone can be as much as 45 gallons.
ZERO WASTE : TUR uses a pattern design technique that eliminates fabric waste at the design and manufacturing stages. In zero-waste fashion design the designer creates a garment through the pattern cutting process, working within the space of the fabric width. This approach directly influences the design of the final garment as the pattern cutting process is a primary design step. By using this technique, we are not only using all of our materials, but we are also eliminating future waste in our landfills.
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iCONSUMER EDUCATION : CARE FOR YOUR PRODUCTS TUR products alone are very simple to care for. An average North American household washes 400 loads of laundry per year. This accumulated number of washes requires 13,500 gallons of water to complete. There are very simple and eco –friendly ways that will cut the cost of money and water, while making your clothes last longer. TUR's products are made with made with materials that alleviates odor and fights off dirt, allowing several wears before washing. Hand washing makes you aware of how much laundry you typically generating each week. Although dryers use approximately the same amount of energy from model to model, energy can still be conserved during the drying process if air-dryed. According to the California Energy Commission, line-drying your clothes can save you $85 a year. Line-drying also preserves your clothing (lint is made up of the fibers beat out of your clothing during machine drying). If the dryer method is preferred, separate each piece of clothing before adding to the dryer. Use the auto-dry feature on the dryer and avoid using the dryer to “fluff” clothing, and be sure that your dryer's filter is clean. To decrease hot water usage and preserve energy, use the lowest temperature setting possible. Reserve the warm and hot settings for use only with heavily soiled clothing, which requires warmer temperature for stain removal. When loading the washing machine, fill the washer to capacity, without overloading the machine. To maximize energy conservation, only wash full loads of laundry. Front-loading washers use 40-75% less water and 30-85% less energy than typical top-loaders. They cost about $100 more than top-loaders (starting around $500), but they can often save $100/year or more. Front-load washers squeeze more of the water out of your clothes, so you'll spend less on drying. To contribute further to caring for your TUR products and focus on a more sustainable living, consider the type of laundry detergent that is being used. Use an eco-friendly laundry detergent and avoid the use of bleach and other harsh cleansers.
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Michealbluejay.com
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BRANDING
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100% Recycled Paper Hang Tag 100% Recycled Bamboo Roll-Up Tote - rolls up - reusable - color : natural - size : S 10” x 8” x 4” M 14” x 10” x 4” L 19” x 15” x 7” 124
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PACKAGING SUPPLIERS HANG TAG SUPPLIER : GREENERPRINTER Mission Statement : to demonstrate that a manufacturing business can operate in harmony with the planet while providing a transparent and sustainable environment. Our team believes in the triple bottom line: People, planet and profit. Profit is not the motive, but the means to the end. We recognize that we have responsibility to be a part of the solution to the many environmental challenges that we all face. We see the road to sustainable manufacturing as a long journey with multiple permutations, but we will never deviate from our commitment to the environment, our employees, our customers and pursuit of a harmonious business model for others to follow. You can read more about our ongoing efforts toward sustainability in our sustainability policy. Some of the specific steps that we are taking include: - Offering recycled paper. - Using soy and vegetable-based inks, low in Volatile Organic Compounds. - Operating as a carbon-neutral business via carbon offsets of shipping emissions and investments of Renewable Energy Credits to offset emissions from operations. - Investing in state-of-the art equipment to minimize waste in the printing process. - Using technology to implement streamlined operations that optimize efficiency. - Doing all of our printing on-site, which enables us to maintain consistency and quality and closely monitor our environmental impact. Supporting the green mo vement as a whole by partnering with organizations that promote the transition to a green economy, such as the Green Festivals, Bioneers, West Coast Green, and the Sustainable Industries Economic Forums. We are also proud of the awards and recognition our green practices have earned us, such as Adobe's Customer Showcase and the Acterra Business Environmental Award. 126
PACKAGING SUPPLIERSI TOTE BAG SUPPLIER : ECO BAGS Mission Statement : Cleaning up the planet, one bag at a time. Eco-Bags Products, Inc. opened for business in 1989 with a simple goal; to produce quality bags at cgreat prices so that “Reusable becomes a way of life.” We started with the ECOBAGS Brand Classic String Bag, a simple lightweight, expandable cotton net bag used in Europe for generations, long before paper and plastic bags. We introduced our bags at the 1990 Earth Day celebration on Sixth Avenue in New York City. The bags were a hit and we sold out in four hours! We understood that single-use plastic bags are wasteful and costly to the environment and citizens and that “bringing our own bags” (BYOB) would make a difference. We imagined the reusable bag movement growing but we didn't know when it would tip. We were called “social change agents” and “pioneers” for bringing a radical concept to market (mostly through the natural products industry.) We believed, as we do today, that bringing our own bags to the store is the first step of many steps toward creating a world with less waste. Today, there are movements all over world, banning and taxing single-use plastic bags, creating a “reusable-revolution.” We're thrilled! Everyone is beginning to understand that when you “throw away” a single-use plastic bag, there is no “away” and that wanting to live in a clean environment means you need to participate in keeping it clean. Films like “BagIt” are reaching into communities and schools with this message. Local and state governments are crafting legislation. It's time. ECOBAGS brand products have always been produced in socially responsible environments, even before “social responsibility” was a buzz term. We were very fortunate to find ethical production partners for our brand, in India, more than twenty years ago. 127
iCONCLUSION TUR's book aims to educate the consumer about ethical and sustainable production within the apparel industry. It emphasizes the benefits of buying eco-friendly fashion by comparing TUR's fabric and prices against those of its competitors. TUR strives to be an innovative company that will provoke the community to live a green lifestyle. TUR's vision is to set an example for the apparel industry on a global scale. Through extensive research about water usage and consumer waste habits, TUR proves to the reader that dressing sustainable will benefit both the money in their pockets and the environment. TUR's collection allows the consumer to mix and match their wardrobe and create outfit options for a whole year filled with different occasions. With a color story inspired by the natural pallet of the outdoors, each product is intended for all year use. By purchasing TUR's ten-piece collection, the customer will save $475 per year while eliminating waste production through recycling. By recycling old TUR clothing, the 95 percent of apparel in landfills that could have been potentially been recycled, will slowly decrease. Consumers who follow TUR's washing and drying guidelines will save an average of $481 per year, while prolonging the life of their garments. The use of 100% organic and biodegradable bamboo, recycled polyester PET bottles, lyocell, and 100 percent organic linen allows ultimate comfort for the consumer while reducing TUR's carbon footprint. Each fabric chosen has been closely examined and researched to assure that it is eco-friendly, easy to care for, and of the highest quality. Through TUR's interactive book, the consumer has all of the necessary information to dress sustainable with TUR.
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“Nike Environmental Design Tool.” Nike Biz. Nike, 2010. Web. 2 Feb. 2014. <http://www.nikebiz.com/responsibility/Pages/CalculatorPage.aspx>. “PET: A Sustainable Path for PlasticShare.” Www.reuseit.com. Reuseit, 2014. Web. 2 Feb. 2014. <http://www.reuseit.com/product-materials/pet-a-sustainable-path-for-plastic.htm>. Ratsep, Alina. “New Technologies in Sustainability.” Not Just a Label. Not Just a Label, 2013. Web. 2 Feb. 2014. <http://www.notjustalabel.com/editorial/new_technologies_in_sustainability>. “Rising Prices: Will Consumers Pay?” Cotton Incorporated. Cotton Incorporated, 2014. Web. 2 Feb. 2014. <http://www.cottoninc.com/ corporate/Market-Data/SupplyChainInsights/Rising-Prices-Will-Consumers-Pay-04-11/>. Rodie, Janet Bealer. “Sustainable Textile Manufacturing: The Energy Factor.” Textile World. Textile World, 2014. Web. 2 Feb. 2014. <http://www.textileworld.com/Issues/2009/November-December/Features/Sustainable_Textile_Manufacturing-The_Energy_Factor>. “The Sustainable Shopper.” Cotton Incorporated. Cotton Incorporated, 2014. Web. 1 Feb. 2014. <http://www.cottoninc.com/corporate/ Market-Data/SupplyChainInsights/Sustainable-Shopper-04-2012/>. “Textiles Common Wastes & Materials.” US EPA. Environmental Protection Agency, 23 June 2013. Web. 16 Feb. 2014. <http://www. epa.gov/osw/conserve/materials/textiles.htm>. “TI Outreach: Outbound Overview Outbound.” TI Outreach: Outbound Overview Outbound. ITA, 2014. Web. 1 Feb. 2014. <http://travel.trade.gov/outreachpages/outbound.general_information.outbound_overview.html>. “Travel Facts and Statistics.” Travel Facts and Statistics. US Travel Association, 2014. Web. 1 Feb. 2014. <http://www.ustravel.org/ news/press-kit/travel-facts-and-statistics>. “Water Footprint: How the Fashion Industry and Your Shopping Impact The Planet.” ElenaSC. N.p., 15 Oct. 2010. Web. 1 Feb. 2014. <http://elenasc.wordpress.com/2010/10/15/water-footprint-how-the-fashion-industry-and-your-shopping-impact-the-planet/>. “What Is Tencel?” WiseGEEK. WiseGEEK, 2014. Web. 2 Feb. 2014. <http://www.wisegeek.org/what-is-tencel.htm>. 131