Danielle Irwin's Graphic Design Portfolio

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[dur-win] Or more formally known as Danielle Irwin, is a recent graduate from Flagler College as a published designer with a major in Graphic Design and minors in Fine Art and Advertising. Her work ranges from branding to app and web design to packaging to advertisement design and magazine design with focuses in branding and advertising. She is a tactile worker whose favorite projects are the ones where the computer serves only the purpose of bringing all the hand-done work together. She is most intrigued by typography and has a special love for hand-drawn type. Her intellectual curiosity keeps her always striving to find the best and most unique solution to a problem. Outside of the direct influences on her design, she finds inspiration in reading, painting, the outdoors and especially photography.

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Table of Contents

The time is now.

No automated customer service.

At Ally Bank, we truly put you at the center of everything we do.

1 out of 3 elephants found is a carcass. For the Sumatran elephants this brings their population count to 20,000

The world is dealing with an unprecedented spike in illegal wildlife trade, threatening to overturn decades of

conservation and development gains. As both populations and economies have grown in East Asia, the demand for wildlife

ove products has surged, sending the black market price of ivory, rhino horn, and other products to historic highs.


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St. Augustine Wedding & Events

This logo redesign was a project done during my internship at WeAreCharette. The logo represents all of the aspects that make St. Augustine what it is: its beaches, history, and natural beauty. The color palette is fresh and captures the natural rommanticism of the town. The logo is designed in the shape of a seal that will appear on all of the businesses it supports to reflect the their authority.


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StAugustineWeddingAndEvents.com

narrow vertical ad

vertical ad

sample layout

sample layout

FF A A LL LL II N N LL O OV V EE

FF A A LL LL II N N LL O OV V EE

NE

ST.AUGUSTINE

FF A A LL LL II N N LL O OV V EE

advertising example

ST.AUGUSTINE

(photograph FPO)

SAINT AUGUSTINE SAINT AUGUSTINE FF A A LL LL II N N LL O OV V EE

Plan your perfect event in the oldest city in the U.S., against the backdrop of aweinspiring history and natural beauty.

Plan your perfect event in the oldest city in the U.S., against the backdrop of awe-inspiring history and jaw-dropping natural beauty.

oldest

kdrop

StAugustineWeddingAndEvents.com

nd

y.

You’ll fall in love. We’re here to help!

o help!

Planners Florists ographers Catering More!

ST.AUGUSTINE

ST.AU

v

Plan your perfect FALL IN LOVE event in the oldest city F A L L I N L O V E Plan your p in the U.S., against city in the U the backdrop of aweof awe-i inspiring history and Plan your perfect event in the jaw-drop oldest natural beauty.

ST.AUGUSTINE city in the U.S., against the backdrop

Make history. We’re here to help!

StAugustineWeddingAndEvents.com

FF A A LL LL

FF A A LL LL II N N LL O OV V EE

of awe-inspiring history and

jaw-dropping naturalYou’ll beauty.

Make history. We’re here to help!

StAugustine

You’ll fall in love. We’re here to help!

StAugustineWeddingAndEvents.com

Event Planners Florists Photographers Catering More!

Event Planners Florists Photographers Catering More!

Photographers, Florists & More!

Event Planners • Florists

StAugustineWeddingAndEvents.com

nts.com

Photographers • Catering

StAugustineWeddingAndEvents.com

Venues & More! StAugustineWeddingAndEvents.com

narrow vertical ad sample layout

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horizontal ad sample layout

fall in

FF A A LL LL II N N LL O OV V EE

SAINT AUGUSTINE

FF A A LL LL II N N LL O OV V EE

FF A A LL LL II N N LL O OV V EE

ST.AUGUSTINE

ST.AUGUSTINE

Plan your perfect event in the oldest city in the U.S., against the backdrop of awe-

Plan your perfect event in the oldest city in the U.S., against the backdrop of awe-


Event Planners Florists Photographers Catering More!

Event Planners Florists Photographers Catering More!

StAugustineWeddingAndEvents.com StAugustineWeddingAndEvents.com

narrow vertical ad sample layout

FF A A LL LL II N N LL O OV V EE

FF A A LL LL II N N LL O OV V EE

StAugustineWeddingAndEvents.com

SAINT AUGUSTINE StAugustineWeddingAndEvents.com

FF A A LL LL II N N LL O OV V EE

FF A A LL LL II N N LL O O

ST.AUGUSTINE

ST.AUGUSTINE

Plan your perfect event in the oldest city in the U.S., against the backdrop of aweinspiring history and natural beauty.

Plan your perfect event in the oldest city in the U.S., against the backdrop of aweinspiring history and natural beauty.

Plan your perfect even city in the U.S., agains of awe-inspiring h jaw-dropping natu

Make history. We’re here to help!

Make history. We’re here to help!

StAugustineWeddingA

ST.AUGUS

You’ll fall in love. We’

StAugustineWeddingAndEvents.com

Photographers, Florists & More!

narrow vertical ad

horizontal ad

Event Planners • Florists Photographers • Catering

sample layout

sample layout

Venues & More! StAugustineWeddingAndEvents.com

FF A A LL LL II N N LL O OV V EE

FF A A LL LL II N N LL O OV V EE

ST.AUGUSTINE

ST.AUGUSTINE

Plan your perfect event in the oldest city in the U.S., against the backdrop of aweinspiring history and natural beauty.

Plan your perfect event in the oldest city in the U.S., against the backdrop of aweinspiring history and natural beauty.

Make history. We’re here to help!

Make history. We’re here to help!

FF A A LL LL II N N LL O OV V EE

ST.AUGUSTINE

Event Planners Florists Photographers Catering More!

Plan your perfect event in the oldest city in the U.S., against the backdrop of awe-inspiring history and jaw-dropping natural beauty. You’ll fall in love. We’re here to help!

StAugustineWeddingAndEvents.com

StAugustineWeddingAndEvents.com

Photographers, Florists & More!

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Ode to the Beat Generation

This project begins with the promotion of the St. Luis’ Street Museum exhibit, “Beatnik Bobs.” The project centers around the Beat Manifesto written by the founders of the movement, Neal Cassidy and Jack Kerouac. The promotion centers around solely around text captured in an expressive manner to best reflect what started it all: thewriting. For the project, this promotion is featured in Metropolis magazine where the cover shows a compilation of all of the expressive type panels into a portrait of the man who quickly became the face of the movement, Jack Kerouac.

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Their flushed, often scoffing, always intent faces elude the word, and it would sound phony to them. for this

‘Be ’ i t

me ans

generation lacks that

,

eloquent air of bereavement which made so many of the exploits of the lost generation symbolic actions. furthermore, the repeatedinventory of undr amat i cally

be i ng

t h e

d i f f e r e n c e

i s

t h i s

a l m o s t

IT IS A WILL TO BELIEVE

e x a g g e r a t e d

w i l l

t o

b e l i e v e

i n

s o m e t h i n g

shattered ideals, and the

pus he d up agai ns t t he w all of one s e ls e lf

laments about the mud in moral currents, whichso obsessed the lost generation, do not concern

They take these things frighteningly for granted. They were brought up

young people

in these ruins and no longer notice them. They drink to ‘come down’

today.

or to ‘get high,’ not to illustrate anything. Their excursions into drugs or promiscuity come out of curiousity, not disillusionment.

IN SHORT, it means being undramatically pushed up against

only the most bitter among them would call their reality a

the wall of oneself. a man is beat whenever he goes for broke

nightmare and protest that they have indeed lost something,

and wagers the sum of his resources on a single number; and

the future. for ever since they were old enough to imagine

the young generation has done that continually from early youth.

personal and social values is to them, not a revelation shaking the ground beneath them, but a problem

to live at a pace that kills (to which the war had adjusted them),

for the giggling nihilist, eating up the highway at ninety miles an hour and steering with his feet,

demanding a day-to-day solution. how to live seems

led to black markets, bebop, narcotics, sexual promiscuity,

to them much more crucial than why. unlike the

hucksterism, and Jean-paul sartre.

lost generation, which was occupied with the

The peace they inherited was only as secure as the next

is no harry crosby, the poet of the lost generation who planned to fly his plane into the sun one day because he could no longer accept the modern world. o n

loss of faith, the beat generation is becoming

the hotrod driver invites atdeath only to outwit it. the extreme.

more and more occupied with the need for it. as such, it is a disturbing

... .... .... ... ..

illustration of voltaire’s

.

is in h fo r

‘c o

o ln

ess

‘f li p ’ or

nes

.

st

only

t h oe n l y t hre r ne n e d anot e e d anot f o her, f o her, r r t t h h

.

g

s oe

ted

, on

v en

it

is

atn

nam

and

to

nt t

h

,

wo rs

ne ed

ew ho

o se wh

thi s

invariably disappoi

ce

g o ds

an

,

h

ip

d

th

the problem of being young in a seemingly helpess world in his own way

im

to be itself

ct

. em

12

u cer e l tan s

,

, e itself

life they have known is probably the reason for this, but because of it

e a c h p e r s o n b e c o m e s a w a l k i n g , s e l f - ccompelled o n t toa meet, i n eordat least u nendure it,

nam

The failure of most orthodox moral and social concepts to reflect fully the

to

around which they can, as a generation, group their observations and their aspirations. There is no single philosophy, no single party, no single attitude.

as

ina vg

IS

el f

uc

TH

me t

r in

i s r e s p o n s i b l e f o h a t i s r e s p o n s i b l e f oas r th i s wr t h i s is ge ge ne ne ra ra tio tio n’ n’

i ts

h

m

el f

us s

ow fo or and it is th sh is nnce, cota ne srelu invariably disappoi ed o seits nt t g o ds p, ed e hos , , ount re e itself

eat nce to im disc

fo r

i ts

g

us s

ce

that for today’s young people there is not as yet a single external pivot

so

its reolm uct

isc

rel

IS

s

to d

i ts

TH

hat is w

a nc e

m

its reluct

st

e

both have had enough of homelessness, valuelessness, faithlessnes

The variety and the extremity of their solutions are only a final indication

h

. em

ex

th

th e

es be its forward into th s . . . . of e on it nerati e a t n e futur e eaft geits b ward in s s .e.a.nd bo to the . on for f u t u re iet generati an

e a th

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ben

t

an

’’

d , an aos

ct

both positions, however, are the result of more or less the same conviction -- namely that

ll , er a

lu

as babbitt was.

he conforms because he believes it is socially practical, not necessarily virtuous.

a ft is ,

re

is neither vulgar nor materialistic,

re is

s

equally, the young republican, though often seeming to hold up babbitt as his culture hero,

th e

p, ou gr

To get on a soapbox or write a manifesto would seem to him absurd. looking at the normal world, where most everything is a ‘drag’ for him, he nevertheless says:

well, that’s the forest of arden after all. and even it jumps if you look at it right.

it y ,

es

it

fo rm

n

a

only to

elude

con

will owniell doane da yd yd ep whic whicep hp h pr r r g g o o n n n n i i t t e e s s o o ijevct riv exhau exhauobject af objecjteacf te tte

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e

for the wildest hipster, making a mystique of bop, drugs and the night life,

th e

m

at be

it renders unto caesar (i.e, society) what is caesar’s and unto god what is god’s.

there is # desire to shatter the ‘square’ society in which he lives,

and

ach

. est

det

i s bound to lead to excesses in one direction or another.

e

including both the hipster and the radical young republican in its ranks,

s ces

er

s’ ch es om bec operate ge h to han w h ic hc om h ic fr w n it io ond s y o e g p tb o k in b le operate p o in s ta is lo is a te r ut a e ip s e re h, b eh e a lt a t th som t th o n fe e ls th le g e o r w wha g n e n i p ri v li c a eel a f n g re p u b o t s im p ly n you ts is The wan he t a wh

fo r

EXTREMES,

she has found in marijuana,

a

a generation of

n tha

qu fa eth s o m so ing tirr s . ion ers the div e her t r o n r e a ss, not just a the ne e r whe oth ing

hough it is certainly

u n i t y

The difference is this almost exaggerated will to believe in something, if only in themselves. even in the face of an inability to do so in conventional terms. and that

not content to bemoan his absence, they are busily and haphazardly inventing totems for him o n

ip

later

Instead, with persuasive seriousness, she describes the sense of c o m m

ll sides

later

c o n t r a r y ,

The eager-faced girl, picked up on a dope charge, is not one of those ‘women and girls carried screaming with drink or drugs from public places,’ of whom fitzgerald wrote.

reliable old joke

The beatness set in later

t h e

he is affirming the life within him in the only way he knows how,

..... . ... ......

headline.

one, that has been in jeapordy anyway. The absence of

Tit was h ea coldppeace. e a cTheireowntlusth efor yfreedon, i nand h etherability ited was only as secure as the next


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Children’s Sunday School Posters

These posters allow children to better picture scripture in today’s world. Each poster is an illustration from a popular Pixar movie (The Lorax, Frozen, and Despicable Me) paired with a verse captures what can belearned from the film.

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Some Like It Hot Hotsauce

This ficticious brand of hotsauce was designed with the free-spirited and adventurous woman at heart. The lively and bold yet sophisticated color palette stands out from the dark and aggressive masculine design of competitor sauces. More specifically, the idea behind this brand centers around famous fearless and beautiful women from the 1950s who’s characters boldly stuck out in a time notoriously male dominated . Each sauce is labeled and created with the inspiration of these film characters. The images are gritty and grayscale to reflect their antiquity, but the effect used to create the gritty texture is a repition of type-the descriptions of the sauce on the bottle based off the character.

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Pocket-size original recipe cards show how the unique sweet and spicy sauces can be used in lunch, appetizer, dinner and dessert dishes


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This sauce is for you.

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World Wildlife Foundation This campaign raises awareness of the strong continued presence of poaching. The goal with this campaign is to unveil the evil of this massacre and endangering of animals through fashion- the reason for which the poaching is done. The purchase of merchandise allows the audience to act and monitarily support the cause to help build preservation centers where poaching exists to stop the endangerement of animals.

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Salt of the Earth Jewelry Design Salt of the Earth is an eclectic line of handmade jewelry using a variety of materials from semi-precious stones to clay. This brand design allows each line to have it’s own style while keeping it cohesive by tying it together with a logo that takes it’s shape from a salt rock. This rock-based logo reflects the style of most of the designer’s pieces which centers around raw materials. Since her business is primarily through friends and family, but looking to sell through her website the packing needed to be fairly minimal without sacrificing the beauty and intimacy of each handmade piece. for this reason, standard jewelry boxes are made anew wrapped in a wrapping paper print which matches the photograph attributed to the collection.

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Ally Bank

This advertising campaign plays off of Bank of America’s customer service incident . On June 6, 2013 a young man posted a tweet mentioning his detainment for spray painting protests outside the bank. Bank of America responded to the tweet with, “We’d be happy to review your account with you to discuss any concerns. Please let us know if you need any assistance.” This automated message continued to be posted in response to every tweet mentioning Bank of America turning them into the laughing stock of the twitter world. This campaign uses this incident to promote Ally Bank, known for their great customer service and use of social media to connect with customers. The campaign uses photography to give visuals with comical yet authentic looking expressions, reflecting the authentic banking system.

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No automated customer service.

At Ally Bank, we truly put you at the center of everything we do.

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Alphadbuds Edutainment Kids App

This kindergarten app is designed to be used by teachers, parents, and students to encourage the learning of the alphabet and broadening of children’s vocabulary in a fun and interactive way that caters to every child’s learning style, reading level, and interests.

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Let’s begin with the letter

a

Let’s begin with the letter

Is this an...

Is this an...

Pssst!

Need Some Help? Tap me for a hint!

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a

1. Acorn

1. Acorn

2. Anchor

2. Anchor

3. Apple

Now try!

3. Apple


Let’s play for fun!

How do you want to play?

Level

1 2

Level

3

Level

Choose a category! Animals Musical Instruments Food

Animals!

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Rosebud Magazine

Rosebud magazine is a re-branding of Creative Screenwriting Magazine. The idea behind the name change was, rather than saying the word creative, to use an example of creative screen writing. Thus “rosebud” the most memorable plot device from the renowned film, Citizen Kane. The design subtly speaks to writers with it’s familiar rectangular shapes, black and white imagery and creativity with accents of bright color reflecting the momentary flash of inspiration or a great idea that bursts into a writer’s mind.

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July/August 2010

July/August 2010

Issue: 17 No. 4

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Tampa Tap Room

In 2011 this tap room switched to new management and since that point has had major updating to the interior and the cuisine. Two things remain the same and that is the comeraderie and the great beer. This redesign focuses on all of those things that make up the unique environment of the Tap Room in the informality and intimacy of the handrawn type and the simplicity of the color palette.

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The menu serves to bring a patron’s focus to the cajun dishes that make the Tampa Tap Room unique

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