Danielle Leigh | Designer www.DanSamLeigh.com | DSL13@live.co.uk
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About Me I am a second year BA Design student studying at Goldsmiths University. I am a friendly and enthusiastic multi-disciplinary designer who is dedicated and willing to learn new things. I have gained a variety of skills from model making and prototyping to graphical programmes such as Illustrator, InDesign and Photoshop. I have a background in the arts and have had a love for drawing and painting for many years and have honed these skills. I have also been involved in a few exhibitions before university: a runner up in Welling School’s alTurnitive Prize, taking part in and helping to organise Erith School’s A-Level exhibition, and hanging a personal exhibition in Nolia’s 11 gallery in Stamford Street, London. I am adaptable and love to learn new skills. While studying design, I discovered how look forward to hopefully working alongside these many disciplines during my career.
World Record Creation
p. 1
SuperOrdinary
p. 4
What is Average?
p. 10
RPG Society
p. 13
Escape
p. 17
10 Billion
p. 20
Misc. Artwork
p. 23
Misc. Photography
p. 27
World Record Creation
To break a world record is to aspire to be the best, to take a talent you have or acquire and push yourself to the limits of this ability. This could be something exceptional such as the record breaking at the Olympic games or something weird or seemingly trivial such as the most socks sorted in one minute. And with this project, I had to break a record of my own. could do or one which I wanted to do, so I decided to create my own. I created a new world record of attempting to create the longest doodle in length. I found that the record could be applied as a team record or a solo record, expanding the possibilidoodle.
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World Record Creation
Inforgraphic
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World Record Creation
Video
Video for the Longest Doodle in Length record attempt. https://vimeo.com/87889464
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SuperOrdinary
so ordinary that they become superordinary, like light switches and wall plugs. These are objects that have become so ordinary that they blend into the wall and become inviable to people’s consciousness. The idea of exploring things that have gone beyond the conscious then developed into the idea of looking at unconscious gestures. body language. They are movements we do not consciously do, though when we do consciously do them, our movements become awkward and cumbersome. Without gestures, our communication becomes harder and strange to others. It is only in their absence that we notice that they are supposed to be there. After research looking at the movements and gestures in videos, I created a range of jewellery to block gestures and make you notice the unconscious movements your body makes. I also explored how gestures could be changed to change peoples behaviour and body language.
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SuperOrdinary
Jewelery Prototypes
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SuperOrdinary
Jewelery Prototypes
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SuperOrdinary
Jewelery Prototypes
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SuperOrdinary
Jewelery Prototypes
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SuperOrdinary
Jewelery Prototypes
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What is Average?
Scale is a huge part of design, not only in the literal sense but also in the cultural sense. How does your designs affect the world? How does it affect the people? For this project we were to explore how architecture, in the broad sense of the word, could be designed and how it would impact the world.We looked into the different research into height such as working out the true average world height and looking into research such as the Incredible Shrinking The Ames room was a turning point in our designs as it gave us a way to change people’s perception of height. The Ames room works by playing with the perspective of things with the room so a person appears to grow or shrink as they move around the room. With this we looked into ideas which accommodated people’s height but also made people question their own height and question what is average. This resulted in the bus shaped as an Ames room, the cinema and plane built to accommodate peoples height and ergonomics.
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What is Average?
Models
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Models
What is Average?
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RPG Society
This project required me to examine the role of ideas and beliefs in the world and and its
I chose to focus on the culture of tabletop RPGs such as Dungeons and Dragons or these core features to create design opportunities. By using the core features of the society of the architecture supports the core features of social co-operation and helps to build an integrated community. I developed this further by using this idea and resizing it to a city-scale. By using the same idea of interaction and a central communal hub and using the structure of honeycomb, I created a city system, which placed housing around and within community building like shopping centers, schools and council buildings.
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RPG Society
Concept Graphic
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RPG Society
Concept Graphics
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RPG Society
Model
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Escape
This brief required me to identify an opportunity to design an escape, developing material culture as a series of systems, architectures, hacked elements and tools. Here me and my group focused on the idea of escape as a game and a way of travel. We began by identifyaround London. I felt that one of our early ideas of a game which could be transferred into different locations (such as museums) had a lot of potential so I decided to revisit it. I designed an escapeand turn it into a game. After setting up the rules and game mechanics, I gathered volunteers to test out the game and created a video to document and display the concept.
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Escape
Inforgraphic
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Escape
Video
Video for the Museum Game trial run. https://vimeo.com/95402578
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10 Billion The project was given by author Stephen Emmott (who leads Microsoft’s Computational Science Laboratory in Cambridge), and was based on his book 10 Billion. We were required to create new and novel ways to engage people with the ideas found within the book, exploring alternative methods to communicate, visualise and articulate massive complex systems. and/or physical means to translate hard science into compelling narrative, using the power and uniqueness of the internet. Because the book focused on many aspects of climate change, we chose to focus on one aspect: hidden water. Hidden water is the water we use to produce things. We chose to focus on food as it is an essential commodity that has an effect on all people and we come into contact with it every day. We looked into meals and the hidden water comparisons between the different items of foods or drinks. We used one item of food as a base for hidden water content and kept the scale of that item 1:1, then scaled down the other items of food according to the bases hidden food content. This resulted in a radical rescaling of foods that gave striking and memorable displays. The difference of water consumption become clear and easy to comprehend at a glance. We see that meats consume a lot more water that the more water universally and make the complex numbers of hidden water easily comprehendible. 20
10 Billion
Concept Models
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10 Billion
Concept Models
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Miscellaneous Artwork
I have had a sizeable background in the arts before and during my BA Design degree and in that time honed many of my skills in non-digital graphics and artworks. Here are a few examples of my work.
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Misc. Artwork
Screenprints
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Misc. Artwork
Negative Drawing
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Misc. Artwork
Life Drawing
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Miscellaneous Photography
Photography has long been a hobby of mine and has aided my work in design
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Misc. Photography
Film Photograph
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Misc. Photography
Photograph
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Misc. Photography
Photograph
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Misc. Photography
Photograph
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Misc. Photography
Photograph
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Misc. Photography
Photograph
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Misc. Photography
Photograph
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