Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
1. Understand your client麓s Business Model
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
1. Understand your client麓s Business Model a. CORE-CONTEXT ANALYSIS
core
b. KEY SUCCESS FACTORS
context
mission! critical
non-mission! critical
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
2. DEFINE THE PROBLEM / CHALLENGE / OPPORTUNITY
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
2. DEFINE THE PROBLEM / CHALLENGE / OPPORTUNITY
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
2. DEFINE THE PROBLEM / CHALLENGE / OPPORTUNITY
i.e. resources that you could leverage
i.e. distinct means to achieve the desired outcome
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
3. IDENTIFY KEY STAKEHOLDERS CUSTOMER SEGMENTS · REGIONAL MARKETS · USERS · REVENUE SOURCES · INVESTORS · ETC. ¿Qué beneficios búsca este grupo de interés?
R IZA S XIM CIO MA NEFI BE
MI SAC NIMIZ R IFIC AR IO S AR IMIZ S X A M IO EFIC BEN
MIN IMIZ S A C RIFIC AR IOS
¿Qué sacrificios quiere evitar este grupo de interés?
Text
DESCRIBE EL PROBLEMA
MIN SAC IMIZA R RIFI CIO S
AR IMIZ MAX ICIOS F BENE
MI SAC NIMI RIF ZAR ICI OS
R ZA IMI IOS X MA EFIC BEN
Tool: S.O.S. STAKEHOLDER COMPASS v1.1, Enero 2013, daniel@danielpandza.com, www.danielpandza.com
Workshop: Principles of Business Model Innovation Primer Foro de Innovación y Estrategia Global https://www.facebook.com/paradignamix
3. IDENTIFY KEY STAKEHOLDERS EXPLORE THE COMPLETE CUSTOMER ACTIVITY CHAIN
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
4. CREATE MEANINGFUL VALUE PROPOSITIONS [Different customer segments / stakeholders will seek different value propositions]
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
5. RE-DESIGN THE BUSINESS MODEL
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
6. EVALUATE THE EFFECTIVENESS OF THE DESIGN
Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
1. SEXYNESS
With this concept we invite you to reflect about the levels of attractiveness of… a). your current product, service or current business model on the one hand, b). and the innovation´s capacity to satisfy the needs of our customers and investors.
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If the current design of our BusinessDesign scores low on the “sexyness” scale, we should ask ourselves: For which customer segment, channel partner, etc. might it be more sexy? How can we increase the “sexyness” of our innovation? When / where might it be perceived as more “sexy”?
2. SIMPLICITY
The concept of “Simplicity” invites us to reflect about the level of complexity that our innovation contains and the implications this has for our clients, allies and company. For example, it could be that you have designed a “sexy” product, but the client does not perceive it, doesn´t understand it, is not capable of taking advantage of it, or does not possess the competencies to leverage the innovation.
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In case we identify the activities that are highly complex and therefor require lots of effort, time or money we can as ourselves: Are there other customer segments that do not find it complex? · Who can help us to decrease the complexity for our clients? · How could we re-design the innovation, service or business model in order to eliminate the complexity barriers?
4. SCALABiLITY
With this concept we invite you to reflect about the growth potential and growth speed of our business design. The growth will depend on 1st market size, 2nd the scalability of the product, 3rd the scalability of the service (whole product), 4th the scalability of the business model, 5th the stage of the category maturity life cycle, and 6th the power and resources our company possesses to gain market share from our competitors.
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If we discover that the scalability of our business design is limited and the profit potential doesn´t compensate for the lack of volume we have to ask ourselves: How can we modifiy the design of our product, service or business model (incl. decisions about distribution channels, market segments, key partners, etc.) in order to maximize the profitability and growth? In which of the different innovation projects should I invest my resources? etc.
3. SYNERGY
With the concept of synergy we invite your team to reflect about the levels of synergy that our innovation possesses with respect to resource allocation, market trends, distribution channel goals, possible partners, the current behaviour of the user, etc.
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If we identify no or low levers of synergy we might require more resources, time, etc. because we might have to first educate the market to perceive the value of our innovation. Hence, we might have to reconsider the key performance indicators that we have set and the time frame that we have defined to measure our progress.
5. SUSTAINABILITY
Finally, the concept of sustainability invites us to reflect about the relevance of the innovation project in the long term.
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If we pursue this project, will we have the opportunity to leverage the new experiences, resources, channels, credibility, image, etc. in order to create the next-generation of our business that will assure our growth target in the long run? · Is is a project with short term potential that will have limited potential to create future business opportunities?
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If you have not considered the long-term implications of your innovation efforts, this evaluation criteria should inspire you to imagine the long term potential of your innovation efforts.
Workshop: Principles of Business Model Innovation Primer Foro de Innovación y Estrategia Global https://www.facebook.com/paradignamix
7. COMMUNICATE YOUR STORY 1. WHO IS YOUR AUDIENCE? 2. WHAT ARE THEY LOOKING FOR? 3. HOW DO THEY MEASURE SUCCESS? 4. WHAT IS YOUR HOOK? (DESCRIBE THE PROBLEM) 5. WHAT IS YOUR WINNING ASPIRATION? 6. DEFINE YOUR VALUE PROPOSITION 7. DESCRIBE HOW YOU WILL DELIVER VALUE 8. DESCRIBE HOW YOU WILL CAPTURE VALUE 9. WHAT ARE THE KEY SUCCESS FACTORS? 10. WHY SHOULD THEY INVEST IN YOUR IDEA? USE VISUALS (NOT THE BUSINESS MODEL CANVAS) SUPPORT YOUR ARGUMENTS WITH NUMBERS AND REFERENCES PRACTICE 路 PRACTICE 路 PRACTICE Workshop: Principles of Business Model Innovation Primer Foro de Innovaci贸n y Estrategia Global https://www.facebook.com/paradignamix
DANIELPANDZA.COM INNOVATION EFFECTIVENESS CONSULTING
Daniel Pandza! daniel@danielpandza.com +521 (33)12655131
! MIS AREAS DE EXPERTISE: ! Innovation Effectiveness Innovation Capabilities Strategic Business Design Business-Model Innovation Exponential BusinessScaling Outcome-Driven Innovation
OCHO EXPERIENCIAS QUE DEBE DE SABER DE MI! - Consejero y entrenador de equipos de innovación en empresas, gobierno y universidades. y para emprendedores en Mexico, Chile, República Dominicana, Honduras y Panamá, - Lideró más de 25 proyectos de innovación en diferentes industrias y empresas en una amplia gama de industrias y empresas (desde 2007). - Fue coach del equipo ganador del concurso global Dell Social Innovation Challenge 2013 en cuál el equipo Project Abby de México ganó el primer lugar de 800 competidores y $10,000 USD. - Fue coach del equipo ganador del concurso Cisco iPrize 2010. Rhinnovation de México ganó el primer lugar contra 3,000 competidores de todo el mundo y el premio de $250,000 USD. - Fue colaborador en el libro BusinessModel Generation de Alex Osterwalder & Yves Pigneur (2009) - Co-Diseñó el primer Certificado en Innovación para el ITESM Campus Guadalajara en 2007. - Ha producido el primer evento TEDx en Jalisco, TEDxZapopan en 2012. - Ha trabajado en entornos de trabajo emprendedores e innovadores desde 2000. (W.L. Gore & Associates, ITESM, Phanaint México, InterlubGroup)
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MI OBSESIÓN! Estoy obsesionado para mejorar la efectividad de equipos de innovación de alto rendimiento. En los últimos 10 años he explorado la disciplina de la innovación desde diferentes perspectivas y logrado sistematizar los procesos de descubrimiento de nuevos “insights”, disecar modelos de negocio competitivos y asegurar la ejecución efectiva que lleva una empresa a elevar sus niveles de diferenciación, crecimiento y rentabilidad.
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Proyectos Actuales:! 1. Intel Guadalajara: Innovation Effectiveness Trainer & Coach (Periodo: Abril 2014 - Marzo 2015) Misión: Líderar un equipo de 15 “Innovtion Catalysts” en la exploración de nuevas oportunidades 2. InterlubGroup Guadalajara: Business-Innovation and Marketing (Jun 2013 - Dic. 2016) Misión: Diseñar procesos y estructuras para impulsar el crecimiento exponencial de la empresa 3. ITESM Guadalajara: Profesor de Innovación y Diseño de Modelos de Negocio (desde 2005)