JANUARY 2019
Credential Deck Prepared for Client Daniel Revelino Arsono Managing Director
Sylvana Oktia Susaningtyas Digital Director
Nandha Prasetyo Creative Director
Ilham Fajrianto Graphic Designer
+62 812-2560-0256 Info@studibrandinc.com www.studibrandinc.com
Hi! We are StudiBrand.inc We’re here to help brand find their best potential collaboratively. Because every brand has the chance to bring their own culture and value to the spotlight. To meet the brand’s goals, we love to discuss what’s best. We have an eye for the opinion from both side because we value brand as our respectable mate. To aim a remarkable result, in the end, we analyze brands' best potential with a systematic framework. That’s why, the first step is, get to know us.
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We Are Here to Help You
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We help brands and businesses to ďŹ nd its best potential in the connected world. We believe every brand can be a great brand. We believe every business can build its realm. We believe it can happen with a right and proper brand plan and good understanding of brand.
In the era where everyone can be a creator, everyone can make their own brand. We all can see the rapid growth of the brand — many brands surrounding us each day. In the streams of the brand, being remarkable and distinctive is a must, to get your brand a spotlight. Being present in the connected world, also one thing that can make your brand great. There is no virtual and real world. We are living in a connected world. Where the virtual things matter in the real world, and the real world can give a signiďŹ cant impact on the virtual world.
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Client List Enzim Indonesia Cheetos (on behalf PT. Aksatya Abyakta) Muara Market Conejo Triponyu Koppi Intek Unsindo Raja Kawat Standard Plus Kedaton 8 Spa Sebelas Maret University Business Development
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Sasmaya Home Spa Death Pomade Kedai Sutarman Autocillin (on behalf Sagala Digital Agency) I Wanna Get Home Safely (on behalf Sagala Digital Agency) Astra Life (on behalf Sagala Digital Agency) Sixtin Apparel TheSteddy Kampung Wisata Balong Sebelas Maret University Public Relation Department Urban Step Dance Studio
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What Actually We Do?
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Our Services We understand, building a brand is a long term complex things to do. Different brands need different treatment. Here in StudiBrand.inc, we will help brand solving its specific problem to help it grows. This is how we help brand:
STRATEGY
BRANDING & DESIGN
DIGITAL DEVELOPMENT
CONTENT PRODUCTION
Never leave strategy from the process of building a brand. To meet the brand’s goal, a plan of action needs to be designed. From finding the core value, the brand’s strength and optimize it to help the brand achieve its goals.
Visual is the first thing from a brand that audience will catch an eye to. That’s why brand must have a fitting visible item for their personality. To emit their character to their audience, we craft idea to match a brand’s identity.
Being present in the digital world is mandatory for a brand. We know for sure, not all brand are prepared for digital. Therefore, we support brands in taking a decision and making the realization of complex digital projects.
Content is a tool that connects a brand with the audience. We create various content to help brand engage with its audience. We help a brand to establish a fluid workflow around the creation and management of their project content.
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Services & Rates Brand Audit
IDR7.800.000 - IDR15.000.000
Website Design
IDR15.000.000 - IDR30.000.000
Brand Strategy
IDR9.500.000 - IDR19.000.000
Video Production
IDR25.000.000 - IDR75.000.000
Digital Strategy
IDR8.500.000 - IDR18.000.000
Logo Design
Digital Consulting
IDR4.800.000 - IDR10.000.000 (monthly)
Social Media Maintenance (with content production)
IDR4.800.000 - IDR7.500.000 (monthly)
Website Development & Management
IDR36.000.000 - IDR50.000.000 (yearly)
Powerpoint / Keynote Template Marketing Tools Kit
IDR9.000.000 - IDR18.000.000
IDR4.500.000 - IDR9.000.000
IDR7.500.000 - IDR12.000.000
Note: For another services, please do reach our team for further information
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Our Approach Brand centric system We believe a strong brand will be an excellent start for doing any job. Having a strong brand, means understand our current condition and potential and extend it eectively to attract the right audience. We put the brand as our primary focus to help us in ďŹ nding the best solution for our client, which is the most powerful way to deliver projects.
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How It Really Works To meet the effective, efficient, and remarkable result, we believe organized workflow is the key. The process includes getting to know the brand, the initial brainstorming phase, until the time it's published. This is an integral step in our overall process:
Discover the brand core value -> Define goals -> Execute systematically Within the process, we follow agile principle in systematic cycles of working. The result? Effective, beautiful, and beloved brand.
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Curious? Let’s see some case studies
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Case Studies The following pages cover a handful of case studies that demonstrate our process in great detail. These project also share some of the challenges we need to tackle to help our client.
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Enzim Indonesia CASE STUDIES
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Enzim Indonesia DELIVERABLES Digital Strategy, Digital Consulting, Social Media Maintenance, Social Media Content Production, Social Media Campaign, Video Production. CHALLENGE Help Enzim Indonesia being present in social media and craft specially designed campaign to introduce all Enzim Indonesia product variant that can cover all family member needs. OUTPUT Social media strategy with a tactical campaign specially prepared for family segmentation.
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WHAT HAPPENED
Cross platform user generated campaign that expose brand’s positioning
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IMPACT BY NUMBER
573
326
642
Total Submission
Total Participants
Hashtag Used
98.197
40.966
Total Impressions
Total Reach
6 OCTOBER 2018 11 NOVEMBER 2018
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PHASE ONE
Strategy & Approach
DEFINING THE BRAND Through a series of a systematic approach, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound and act. DEFINING THE GOALS Together with the brand, we create a list of top priority goals. In the process, the brand can prioritize the needs and objectives of the business and its customers. This becomes the foundation for the campaign. .
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PHASE ONE
Strategy & Approach
UNDERSTANDING THE USER Enzim specifically want to target family as its campaign’s audience. To understand the need and behavior of these customers, we created a unique user profile to represent the range of Enzim customers. This gave a clear picture of their demographics, psychographics needs and wants. POSITIONING Understanding what the Enzim Indonesia brand is and whom they are standing for, helped us to create the whole campaign.
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PHASE TWO
Campaign Strategy
USER GENERATED CAMPAIGN We understand the behavior of the Indonesian family who has a big interest in telling their own family story. Thus, we decided to go for #KeluargaEnzim campaign. Where user can submit their story about family and their experience with Enzim Indonesia product
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PHASE THREE
Campaign Execution & Maintenance CAMPAIGN KICK OFF Starting a campaign means spreading new things to a specifically targeted audience. Together with influencers, we worked to spread this new campaign to Enzim Indonesia potential customers. MAINTENANCE Maintaining a campaign is as crucial as the campaign itself. We know tons of question and submission will be coming anytime soon. Poor campaign maintenance can lead to poor campaign performance; thus we set a dedicated team to tackle these issues.
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PHASE THREE
Campaign Execution & Maintenance AMPLIFICATION The best way to embrace content submitted during the campaign is by amplified it. We selected the best submission made by the user and made it into a shareable content, in the form of 6 panels comic. CROSS-PLATFORM IMPLEMENTATION We see an opportunity in the other social media platform, so we transform selected content from the campaign into another format for cross-platform implementation. From Instagram, we cross to YouTube area.
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OUTCOME
Fluid interactive campaign that provide content for both Instagram & YouTube channel.
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THESTEDDY CASE STUDIES
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TheSteddy DELIVERABLES Digital Strategy, Digital Consulting CHALLENGE Help TheSteddy to be present in the digital landscape and survive from the very fluid competition. Even an established brand like TheSteddy (since 2011), still needs some adjustment to fit in digital landscape, especially in the field of strategy and working mechanism. OUTPUT Social media strategy and consulting to help TheSteddy stand on its own feet and grow bigger through digital landscape.
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WHAT HAPPENED
We find the ‘secret recipe’ for TheSteddy audience on Instagram.
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IMPACT BY NUMBER September 2018 - January 2019
ProďŹ le visits has increased
Followers has increased
274.554 (15.85%)
6.440 followers
Reach has increased
Impression has increased
3.496.630 (106.74%)
7.888.163 (102.5%)
Engagement has increased
95.255 (53.8 %) Credential
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PHASE ONE
Strategy & Approach
DEFINING THE BRAND Through a series of a systematic approach, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound and act. EVALUATING BRAND STRATEGY TheSteddy has been in the industry for around eight years; it’s essential to know how TheSteddy has been doing so far and how it affected its brand. By understanding this, we can find the possible root causes and find a practical solution for it.
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PHASE ONE
Strategy & Approach
DEFINING THE GOALS Together with the brand, we create a list of top priority goals. Talking about digital activity, the goals can vary on the brand’s need. We discuss what’s the most important thing for TheSteddy and stick to it.. UNDERSTANDING THE USER TheSteddy has a particular target market, the young female who love traveling and fashion. To understand how this particular target market behaves in social media, we did a series of experiment in producing content. We want to understand what kind of content they like and want to engage with.
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PHASE TWO
Social Media Consulting PLANNING Together with TheSteddy, we always plan a future road map to make sure we have the right guidance. Start from the big picture (monthly), discussed further to smaller details in weekly and daily section. BRAINSTORMING Brainstorm phase is where ideas born, possibilities speculated, risk calculated. We always have a regular brainstorm session to help TheSteddy meet its goal. By providing some insight into digital and reviewing previous performance, brainstorm can be done effectively. EVALUATING The digital realm is measurable. It’s wide open but quantifiable. Evaluation always made weekly and monthly. To make sure everything is still on the track. We use all data and interpret it to help TheSteddy in making a decision.
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OUTCOME
An active and eective brand who loved by the audience on social media. Increased proďŹ le visits, increased engagement, increased interaction.
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What do people say about us?
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Tatuk Marbudi CCO Muara
Megananda Owner Death Pomade
They know what they do and why they do it. Robust experiences from real industry have shaped them into an efficient and friendly partner to help brand and business.
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StudiBrand.inc’s systematic framework is constructive in mapping the idea and thought we have during the project. It works efficiently.
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Widya Sesarika Founder TheSteddy
Adhitya Pramono CEO Triponyu
Thank you for helping us understand what our customers like and be present in the digital landscape. We feel like we’re able to do a better thing with all the steps provided.
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StudiBrand.inc just helped us finding our brand. With the thorough collaborative process, we can formulate the abstract ideas have been in our mind since day one briefly.
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Allow us to introduce Our Key Person
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Daniel Revelino Arsono Managing Director
Daniel is a digital and brand enthusiast who spent his college life studying brand passionately. Had experience working in the digital agency, and handled several well known national clients such as Bear Brand, La Fonte, and Enzim Indonesia. Coming from a communication science background, he founded StudiBrand.Inc in 2017 and leads the team. Prior to his expertise in branding and advertising, he also lectured at university classes to share some insight about brand and digital. He’s assigned as one of Google Gapura Digital Facilitator in 2019.
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Nandha Prasetyo Creative Director
Nandha is a Creative Director who is passionate about creative thinking. He was fascinated with graphic design and illustration at ďŹ rst. After a few years, he decided to put aside Illustration and focused on layout design, editorial design, and logo. He is the man behind Sensus Penduduk Indonesia 2020 logo design. He came out as the ďŹ rst winner out of 1.366 participants in logo design competition of Sensus Penduduk Indonesia 2018. Nandha leads the creative aspect of the team, enjoys brainstorm with anyone as he always open to new ideas.
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Sylvana Oktia Susaningtyas Digital Director
Sylvana is a creative content enthusiast, a social media savvy, and has experience in creating creative strategies for brands. She started her career as Copywriter at a local digital agency. She is now a Digital Director at StudiBrand.Inc, she maintains brand’s performance and creates the strategy for client’s digital works. Other than doing digital works, she also enjoys writing. She wrote in several projects such as Manggala Furniture Company Profile scriptwriting. She had worked in several agencies before and enjoyed working with brands such as Granola Creations, Manggala Furniture, and Enzim Indonesia.
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Ilham Fajrianto Graphic Designer
Ilham started as a food and beverages photographer early in his career. He is also fascinated in graphic design; then he joined a design studio in Jakarta as a Graphic Designer. He once created an environmental project for Grand Dharmahusada Lagoon. He also joined several projects such as British Council, Angkasa Pura II, and ITX. He does not only make sure that the visual of a brand will catch the audience’s eye, but also make sure it will align with brand’s value.
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Thank You It’s an honour for us to help your brand and business.
+62 812-2560-0256 Info@studibrandinc.com Credential
www.studibrandinc.com