USER-CENTERED DESIGNER/HUMAN FACTORS ENGINEER 01 (315) 440-0677
DANIELSEVIER PORTFOLIO
DANCSEVIER@GMAIL.COM 2542 MANROW RD AUBURN NY 13021
01 “SEIKAKUNA” PREMIUM CULINARY PRUNER
“NOMAD” ADVENTURE LUGGAGE
04
“VERSATILO” COOKWARE
02
05 SITE FURNISHINGS: BENCH & BIKE RACK
“LUNCH PAL” BLUE-COLLAR PACKAGING
03
06 VISUOSPATIAL TOY (MID THESIS)
01 SEIKAKUNA [GROUP PROJECT]
PROBLEM Need for high-end garden tools on par with elite chefs’ uncompromising demands Facilitation of in-house restaurant gardening
RESEARCH & INSIGHTS
• Contextual Inquiry & interviews of commercial landscapers and elite chefs • Variable body orientations and grips • Multiple specialized tools for each job for each task & tool • Co-molded handles and textured gloves
RESEARCH & INSIGHTS Opportunity Gap High-End
freshness natural
organic premium
URBAN GOURMET
FRESH CHEF
FAST-FOOD SLINGER
FARMERS MARKETEER
Venue Class
Low-End Off-Site
On-Site
Produce Supplier
RESEARCH & INSIGHTS
FRESH CHEF
PROFILE AGE GENDER OCCUPATION LOCATION RESIDENCE EDUCATION TRAITS
Elite Culinary Professional 29 Male Owner & Head Chef Scottsdale, AZ Rural Culinary Degree Determined, Uncompromising
DAILY ACTIONS
• Perfectionist • Human culinary encyclopedia • Competitive with other restaurateurs
• Provide unique dining experience with locally-sourced produce
Recreation Cook
PAIN POINTS
“Quality is everything, Less is more.”
• Farm & Tech Friendly
GOALS
Sleep
Tend Crops
premium ingredients
QUIRKS
quality
• Disseminate socially responsibility • Practice high craftsmanship
natural
ATTRIBUTES
• Workaholic behavior
Creativity
• Others with lesser standards
Follower
• Lack of proper tools in the garden and kitchen
exclusivity
Enviro. Conscious Diligence
superior utensils
DESIGN CRITERIA Opportunity Gap Sophisticated
Branding
SEIKAKUNA
SophisticatedNatural
Quality
Precision
Craft
Natural
Simplicity
Reliability
Honesty
High-End
- Japanese for “Precise” Synthetic
Natural
- Logo shaped to represent both the: • Leaf, indicative of the focus
on natural materials & garden produce
• Diamond, indicative of exclusivity, Unrefined
durability, & quality
Natural Materials, High Craft
Organic Curvature, Hefty Grip Slide Lock/ Release Button
Diamond form language indicative of exclusivity
Multifunctionality (Saw, Peeler)
Mimics blade of precision chef’s knife
Unlock
Prune/Harvest
Gather
Rinse Produce & Pruner
Peel & Prep Ingredients
Lock/Store
Stainless Steel Body
Slotted Peeling Blade
Bamboo Handles • anti-bacterial • sustainable
Subtle Sliding Lock/Release Threaded Stainless Steel End-Caps
NEXT STEP: VALIDATION OF CONCEPT • Prototyping mock-ups & usability testing of higher-fidelity models • Ensuring transition from garden to kitchen, from pruning to peeling, is acceptable to users • Confirming successful peeling by users with given grip breadth
Quality Precision Craft Natural Simplicity Reliability Honesty High-End
02 VERSATILO DANIELSEVIER
PROBLEM Scalding of children Wrist pain Limited storage capacity Untidiness Eliminate handle/utensil redundancy
RESEARCH & INSIGHTS
PAIN Ulnar deviation due to bent wrist with straight handles
CLUTTER Straight handles prevent nesting & cause cluttered, inefficient storage
SCALDS Children tug on protruding handles & are scalded
REDUNDANCY Redundant handle/utensil geometry DANIELSEVIER
MESS Rested utensils create messes
DESIGN CRITERIA Target User High
Compact Foodie
VERSATILE
Palatial Gourmet
Culinary Habits
MODERN Ramen Urbanite
Detachable
Cooling
Compact
Microwave Mom
Low Low
Safe
Dwelling Capacity
High
ERGONOMIC
Interchangeable Storable
Ergonomic
Clean
Hybrid Handle-Utensil Evolution Open for Cooling
Interchangeable
Pivot
Detachable with Hook/Clamp DANIELSEVIER
Circular, More Ergonomic Form
Pivots on cookware’s edge
Pivot slot with rear catching hook
When released by user, handle tips up & away from a potentially curious child’s reach. Magnetic attachment for storage
Silicone co-molding & open geometry protect user from heat
Pot may be lifted by swinging handle downward, causing the pivot’s hook to bite into the pot’s beaded edge for a secure grip.
Compression fit between handle ends and interchangeable tips.
NEXT STEP: VALIDATION OF CONCEPT • Prototyping mock-ups & usability testing of higher-fidelity models • Ensuring handle-utensil hybrid swings up & away for safety, while may also allowing for secure grip of pot while lifting DANIELSEVIER
Safe Detachable Storable Clean Interchangeable Compact Ergonomic Heat Dissipating
03 LUNCH PAL [GROUP PROJECT] DANIELSEVIER
PROBLEM No convenient meal options on jobsite
Bulky existing lunch box options
No formal tables & chairs
RESEARCH & INSIGHTS • Semi-Structured Interviews (N=10 construction workers on 3 different construction sites) • Contextual Inquiry
BULKY
DIRTY
MAKESHIFT
HEAVY
RESEARCH & INSIGHTS Lunch Preferences
Venue Options
Common User Artifacts
Snacks 15% Bring 60% Buy 25%
Majority of workers prepared and brought their meals to the site.
Standing
Makeshift Surface & Seat
In Vehicle
Workers often lacked a dedicated venue for meals, either heading off-site to eat in their vehicles or improvising on-site.
Common items brought to & from the job-site on a daily basis included toolboxes, hard-hats, coolers, and thermoses.
DESIGN CRITERIA Target User Heavy Food-Truck Lugger
D.I.Y. Sherpa
TOUGH
Personal Load 7-11 Light-foot
Fits Context
Protective
Attachable
Coupling
Storage
Rugged
Insulated
RUGGED
Simple Snackster
VERSATILE
Light Buy
Durable
Bring Lunch Source
Protective Sleeve
Attachment Mechanism
Chamfered Corners
DANIELSEVIER
Pull Opening
Utensil Slits Condiment Slot
Hygienic Divider/ Sandwich Grip
Polypropylene (PP) • Lightweight • Durable • Microwave/dishwasher safe • Flexible Rubberized Sleeve • Durable finish • Texturized for easy sliding
Protective Sleeve
Ice-Pack & Sandwich Compartments
Handle/Hooks/ Cup-Holder
Alert Yellow & Black • Fits context • High visibility for safety
Durable Fits Context Protective Attachable Coupling Storage Rugged Insulated
DANIELSEVIER
04 NOMAD [GROUP PROJECT] DANIELSEVIER
PROBLEM Develop a comprehensive family of adventure luggage options for client Design a holistic, interactive adventure-centric experience Preserve core values of brand, while extending into new markets
RESEARCH & INSIGHTS
GRIT INTREPID
HARSH
BOLD
EXTREME
HERITAGE PREMIUM
FEARLESS
RESEARCH & INSIGHTS Target User Bold
Safari Sightseer
ADRENALINE-JUNKIE ADVENTURER PROFILE AGE GENDER OCCUPATION LOCATION RESIDENCE EDUCATION TRAITS
Adrenaline-Junkie Adventurer
Personality
Physical FItness Expert 31 Female Professional Guide Boulder, CO Rural Exercise Science Determined, Goal-Setting
DAILY ACTIONS
PAIN POINTS
Conservative Low
High
Expedition Intensity
“Go BIG or Go Home! It’s all about the journey”
• Loves comic book movies • Travel gadget geek
• See all Wonders of the World Train
Recovery
• “Tom-Boy”
• Reach Everest peak one day
Recreation
Bungee Jumping Jet-Setter
• Animal-lover
GOALS
Sleep
Bashful Tourist
QUIRKS
• See amazing views from amazing places
ATTRIBUTES
• Training plateaus
Green Living
• Long travel hours
Refined
• Pushing one’s limits
Leadership Diligence
RESEARCH & INSIGHTS Adventure Supplies
Luggage Market
Target Attributes
Contemporary
RuggedContemporary
Delicate
Rugged
Traditional
RESEARCH & INSIGHTS
La
Common Luggage Issues
ZIPPER/SEAM FAILURE
Approach to Wheels
GRIME
CLASSIC JEEP TIRE ATTRIBUTES Larger Diameter • Improved maneuverability • Raised obstacle clearance Cleated with No Deep Treads • Less grime accumulation
ABRASION DANIELSEVIER
TORN STRAPS
Solid Rim • Less open crevices for grime • Improved strength
INSIGHTS & DESIGN CRITERIA Human Factors Quick Accessibility •
Lumbar S-Curve
ID, Wallet, Phone, Passport, Hunting
License, Laptop, First Aid
Compartmentalization
Load
•
Durable
Heritage Brand
Protective
Lightweight
Coupling
Minimal Straps
Rugged
Versatile
Pockets, Dividers
•
Symmetry
•
Min. 2” Wide Padded Strap
•
Max. : 15% of Body Weight ( < 25 lbs)
•
Ideal Adjustable Height & Angle
•
Supplemental Duffel Straps
•
Leg Clearance
•
Maintaining Straight Wrist
•
Larger Wheels
Comfortable Rolling
Multiple Grip Locations
Pole Length: 38.5”- 41.5”
Bold Colorful Interior Lining
35º
PROCESS
DANIELSEVIER
1/4 Scale Blue-Foam Model
PROCESS
Full-Scale Rapid Paper Model
Main Exterior Flap
Mountain-Shaped Pockets
Reinforced Shoulders
Multiple, Hefty Co-Molded Handles Over-sized Wheels
DANIELSEVIER
Rugged Base
Bold Branding
Peak-Shaped Feature
FIDLOCK SNAP PULL MEDIUM - MALE SCREW
FIDLOCK SNAP PULL STRAP MEDIUM LOOP
0.787“ 20 mm
DIAMETER 32.7 mm
3” (76.2 mm)
TOP
PADDED SHOULDER STRAP DETAIL
6’ 1”
BACK
2.362” (60mm)
7” (177.8 mm)
1.75” (44.45 mm)
FIDLOCK SNAP PULL MEDIUM - FEMALE 5” (127 mm)
5
10” (254 mm)
LOGO
54” (1371.6mm)
Think
7.75” (196.85 mm) 5” (127 mm)
21” (533.4 mm)
8
10
1.25” (31.75 mm)
12
PALS/MOLLE
1
Primary Fabric Fidlock Snap-Pulls
Ballistic Nylon Carbon FibreReinforced Nylon
2
2
3
4
Mesh Pocket Zippers
4
1
D-Rings
Nickel Plated Steel
5
1
Shoulder Strap & Padded Cushion
Polyurethane Foam
Fidlock Buckles
3
6
Handles
Polyester
Ballistic Nylon
Ballistic Nylon & TPR
BOTTOM
11.8 mm 61.5 mm
Feature
Feature 7
1
Quantity
1
9
1
10
4
11
2
12
1
1
Primary Fabric
2
1
DEPT.
Ballistic Nylon Polyester Polyurethane Foam 1
D-Rings
Nickel Plated Steel
1
Shoulder Strap &
Ballistic Nylon
Spectra
Foam Polyurethane Padded Cushion Ballistic Top Quick Access Nylon End Pocket Ballistic Nylon Zip & Polyester 3 Pocket Handles
6
Zip-Up/Fold-Down Padded Divider
End & Bottom BackPack Zip with Piping
Pockets &Straps Straps Interior Compression
Front Zip Pockets with Piping
Vinyl
Description
Quantity
TITLE
Material DATE
INSTITUTION
CLIENT
DWG NO.
10
DESIGN11 TEAM
12
3
DATE
Vinyl DATE
2
End & Bottom BackPack Zip PocketsINITIALS & Straps with Piping
1
Front Zip Pockets with Piping
Ballistic Nylon &3 Polyester DATE Ballistic Nylon & Polyester
MP/DS
COLLECTION
Nomad Adventure Luggage
Ballistic Nylon & Polyester Ballistic Nylon & Polyester
Quantity
Description Cinch Removeable
Material
Industrial Design
Feature 6
Quantity 4
Description
Material Ballistic Nylon
TITLE
Non-Wheeled Duffel (section view)
INSTITUTION
Feature
Iowa State University
CLIENT
1 2 Boyt Harness
DATE
11.3.16
1
DATE
1
REVISION
Description REVISION Elastic Webbing
12.14 .16
DATE
DATE
REVISION
DATE
REVISION
32 INITIALS
12.07.16
8MP/DS
REVISION
SHEET
1 OF 2
Nomad Adventure Luggage
6
REVISION
Boyt-Iowa State University Confidential
1 OF 2
12” (304.8 mm)
5
21” (533.4 mm)
Quantity
REVISION
INDD 401/503
11
2
3/4 Zipper REVISION
Material
Feature
Nylon
6
Polyester
7
10
7
9 6” (152.4 mm) 1” (25.4 mm)
DEPT.
BILL OF MATERIALS DEPT.
REVISION
DATE
Boyt Harness Company
10.31.16
Boyt-Iowa State University Confidential
2
BILL OF MATERIALS
REVISION
DATE
Iowa State University
REVISION
DESIGN TEAMREVISION
COLLECTION
SHEET
DATE
CLIENT
REVISION Non-Wheeled Duffel (EXTERIOR)
DWG NO.
Base Corner Bumpers
INSTITUTION
INNER FLAP OPEN
Spectra 12.07.16 BallisticDATE Nylon & 4Polyester
4
INDD 401/503
TITLE
Rear ZipIowa Strap Pocket Ballistic Nylon State& University 10.31.16 Polyurethane Foam Cushioning with Stitching
8 1 Non-Wheeled DuffelWater-Proof Base Material Boyt Harness Top Quick Access 9 (EXTERIOR) 1 Zip Pocket Company
& TPR
Base Corner Bumpers
Industrial Design
OUTER FLAP OPEN
7Industrial1Design
Material Carbon FibreReinforced Nylon
Water-Proof Base Material
5
Feature
DEPT.
Ballistic Nylon
Fidlock Snap-Pulls
Rear Zip Strap Pocket 4 3 Zippers & Cushioning with Stitching 4
Material
Description
2
1
8
Description
Quantity
Orange Lining
Feature
7.5” (190.5 mm)
END
BILL OF MATERIALS
BILL OF MATERIALS
1
12” (304.8 mm)
21” (533.4 mm)
21” (533.4 mm)
Material
9” (228.6 mm)
11
12” (304.8 mm)
1.575” (40mm)
Description
48.3 mm
2” (50.8 mm)
FRONT
Quantity
7
9.5” (241.3 mm)
9” (228.6 mm)
Feature
4” (101.6 mm)
6
9
Industrial Design Quantity 2 1
Description Interior Compresion Straps Zip-Up/Fold-Down Padded Divider
Material Ballistic Nylon Polurethane Foam
TITLE
Non-Wheeled Duffel (INTERIOR) DWG NO.
3
INSTITUTION
DATE
REVISION
CLIENT
DATE
REVISION
Iowa State University Boyt Harness Company
11.3.16 12.07.16
2
DATE
REVISION
DATE
REVISION
2
NOMAD DUFFEL
Heavy-Duty Zippers
Durable Ballistic Nylon
Bold Branding
DANIELSEVIER
Multiple Hefty Grips
Outer Protective Flap
“NOMAD NATION” APP Brand Personality App enhances user’s experience beyond merely a physical bag by providing additional features to facilitate their adventurous lifestyle & opportunities for client to market products within a system-centric solution
Inspiration
Marketing
Social
En-Route Functionality
Durable Heritage Protective Lightweight Coupling Minimal Straps Rugged Versatile
DANIELSEVIER
05 SITE FURNISHINGS
[GROUP PROJECT] DANIELSEVIER
PROBLEM Design complementary public bench & bike rack for research park site Account for site’s wide swings in temperature (-28°F - 102°F) Consider specifications needed for public venue
RESEARCH & INSIGHTS | SITE Modern, Rectilinear (Overall Form & Features)
Diverging Angled Features Yellow Accents on Grey Field
Glass & Steel Vertical/Horizontal Accents
RESEARCH & INSIGHTS Target User Serious
COFFEE CLOSER Military Schooler
Coffee Closer
Site Personality
PROFILE AGE GENDER OCCUPATION LOCATION RESIDENCE EDUCATION TRAITS
Experienced Professional 45 Male Mechanical Engineer Ames, IA Rural MS Mech. Engineering Intelligent, Hands-On
DAILY ACTIONS
CAD
PAIN POINTS
Playful “Build it right the first time.”
Child
Adult
User Age
• Perfectionist • Builds hot-rods in free-time • Competitive with other engineers
• Meet deadlines on time
Recreation
Peter Pan
• Sci-Fi Fan
GOALS
Sleep
Playgrounder
QUIRKS
• Come in under budget Building
• Provide high craftsmanship and quality
ATTRIBUTES
• Obsession with functionalities
Social
• Project Budgets/Cost
Aesthetics Focus
• Assembly tolerances
Precision Diligence
RESEARCH & INSIGHTS Target Attributes Modern/ Rectilinear
Modern-Natural
Synthetic
Natural
Post-Modern Curvilinear
DANIELSEVIER
DESIGN CRITERIA
Ergonomic Specifications Armrests Armrests length length>>6” 6” width width>>2” 2” height: height: 7”7”-10” 10” Recline angle
Recline angle 0° - 20 ° 0° - 20°
Seat pan Seat pan angle angle 0° -0°4°- 4 ° Seat panpan Seat front edge front edge “waterfall” “waterfall contour contour
17” min to 19” max
wheelchair clearance ”
30” 30”
Perforated
Sustainable
Structural
Ergonomic
Wheelchair Friendly
TamperProof
Easily Maintained
>18” seat pan width
ADA Requirements
30
Durable
48” 48”
Rectilinear Backrest & Seat Pan
Diverging Lines Similar to Site
DANIELSEVIER
Progression from Post-Modern to Modern
Modern Materials (Steel & Wood)
Seat Pan & Backrest Spaced slats allowing for expansion/contraction & air-flow • Complies with ergonomic specs • Insulates user from heat/cold • Comply with ergonomic specs
Black Locust Wood
•
Local sourcing Durable • Weathers well • Develops grey patina •
•
Stainless Steel Strong Easily fabricated • Attractive finish • Corrosion-resistant • Little to no maintenance • •
Open Geometry • •
Facilitates maintenance Prevents capture of debris
Security Complements Site • •
Diverging lines of base Modern style with steel structure
Tamper-proof fasteners • Attachment to concrete pad •
Dual-Use Compatibility •
Allows for bicycles to be secured on each side of rack
Site Complementary Security • •
Tamper-proof fasteners Attachment to concrete pad
DANIELSEVIER
Diverging vertical lines • Modern style with steel structure •
DANIELSEVIER
Durable Perforated Sustainable
Structural Ergonomic
Wheelchair Friendly Tamper-Proof Easily Maintained
06 VISUOSPATIAL TOY
PROBLEM Facilitate childrenâ&#x20AC;&#x2122;s visuospatial development (3-5 years) Assist parents in monitoring childrenâ&#x20AC;&#x2122;s visuospatial development
RESEARCH & INSIGHTS • Semi-Structured Interviews (N=30 parents w/ young children) • Contextual Inquiry • Secondary Research User research revealed that many parents, while extremely devoted towards ensuring the successful development of their children and to engaging in quality parent-child interaction, some also expressed feelings of stress, guilt, limited time, and the need to know regarding the welfare of their child.
guilt self-worth wasted time RAISE SUCCESSFUL CHILD being there confidence never doing
copy problem solving enough everything maturity flurry of productive preparation family life age independent play smart appropriate accomplishments skills
help in school & beyond contribution
RESEARCH & INSIGHTS Think? Feel?
Smart devices Monitor Poo/Pee Diapers Milk/Formula Baby actions (sleep, play, crying, smiling, cooing) Light show Kaleidoscope Bottle nipples Breast milk bags
Intermittent Sleep/Interaction
Leave child (home/daycare)
Work
Relax
10 pm
Quality time with child/ Bed Prep A
B
C
Commute home Family Meal
8 pm
7 pm
6 pm
Check-ins with Care-Giver
“I hope he’s okay.”
While parent away, facilitate: - Parental Peace of Mind - Alleviation of Parental Stress/Fatigue - Potential Automatic Recognition of Child Development - Potential Direct Delivery of Procedural Demos
zzzzzzzzzz zzz zz zz zz zz
Pain Missing special moments/ Guilt Fatigue Baby Care Work Missing baby developmental delays Understanding baby desires
Child: Play, Sleep, Toy use, Make crafts, Build, Say first words, Coo, Laugh, Smile, Crawl, Walk, Run, Roll, Cry, Pick up, Say possessive “mine” words
Commute
Parents go to bed
Child’s Bedtime
Parent(s): Social media posts, Assemble baby furniture, toys, & gear, Care for baby (rock, change diaper, bathe read to, feed), Compile “baby book”, Say commands to child, Sing lullabies, Speak through monitor
Get Baby & Self Ready
Say, Do, & Make?
8 am
Parent resumes sleep
Social Media content Items on floor Messes Toys Books Night light Milestones reached Medical health reports Apps Pets
6 am
4 am
zzzzzzzzzz zzzz zzz zzz z zz zz zz zz z zz
Doctor’s medical feedback Toys Boss (deadlines! overtime) Milestones (words) Alarm clock Smart Devices Pets
str
See? Smell?
Hear? Social Media content Baby crying, cooing, words, moving, playing laughing Monitor Baby music, Musical toys, Music box Spouse Lullabies
zzzzzzzzz ZZzz zzz ue zz g i zz fat zz Z d o Z z o Z s m es
Child: Security/insecurity, Separation anxiety, Hungry, Thirsty, Wet, Cold/Hot, Sense of accomplishment Stranger anxiety
zzzzzzzzzz zzz zzzz zZ Z ZZZ
Parent(s): Peace of mind (developmental progress, safety), Anxiety, Child/Work Stress/Pressure, Sharing with loved ones, Being “present” for special moments, Quality time, Fatigue, Competitive (with other parents), Pressure to be ideal, model parents under social media scrutiny/in-laws
Capture & Social Sharing
Gain Share special moments with other Feel pride in child/Reflection of self While parent/child together, facilitate: Feel responsible Feel resassurance (on-track, early intervention) - Demonstration of child’s progress for parent Appear as good parent (Appearances)
Developmental Reports from Doctors & DayCare
Interaction With Child Away From Child
Negative Mood (eg. Guilt, Frustration) Stress/Worry
- Alleviate Parental Stress/Fatigue 1st-Hand Witnessing of Developmental Progress or Delay
z
Positive Mood Negative Mood (eg. Guilt) Fatigued Potential Areas of Opportunity
Empathy and journey maps further illustrated parents’ efforts to care for and facilitate their children’s development and parents extensive time spent away from their children.
RESEARCH & INSIGHTS Spartan/Exclusively Sensitive to Red-Flags Only
Pragmatic Workaholic & Tech-Savvy
DARWIN
DRONE
(Reliance upon natural progression and observation with minimal active intervention)
(Detached yet willing to use technology to augment one’s participation)
DRONE PROFILE AGE GENDER OCCUPATION LOCATION RESIDENCE EDUCATION TRAITS
Young Professional 29 Female Marketing Executive Scottsdale, AZ Suburbs Masters Degree Highly Pragmatic & Proactive
Parental Sensibility
Super-Vigilant/ Old-fashioned Ludite
GOALS
QUIRKS
• Career advancement
• App & Tech Friendly
• Financially provide for family
• Often traveling/remote working
• Facilitate child development; Obsessed with latest learning products & techniques
• Tracks every special moment
DAILY ACTIONS
ATTRIBUTES
• Competitive with other parents
Sleep
Recreation
Recreation
Clingy & App/ Baby Einstein Fanatic
JANE GOODALL
HELICOPTER
(Highly emotionally engaged, desiring firsthand personal witnessing of development)
(Highly concerned for proper of development and protection of special moments with all available tools)
Sentimental
Child Care
Separation Guilt
Work
PAIN POINTS
Stress/Fatigue
LIFESTYLE CHOICES
• Workaholic behavior • Long travel hours
“Balancing work and family is tough. Fortunately, technology is my key to staying in touch and ensuring their development.”
Passive
Sleep
• Employs technology to help monitor child development & stay connected
Proactive
Parental Developmental Monitoring & Facilitation
This emphasized the parental desire to track and facilitate development, particularly amongst those parents with high proactivity and practicality, who may be torn between their careers and family, while willing to employ technology to enable them to still monitor their children and enjoy quality interactive time with their children.
RESEARCH & INSIGHTS INTRINSIC Imagery
STATIC
EXTRINSIC Spatial Orientation
Visual-Spatial: Ability to generate, retain, retrieve, and transform well-structured visual images
VS.
(Inherent object attribute comparisons, including form, color, and size)
Transformation
(Objects’ relative positions)
Perspective-Taking (top-view)
DYNAMIC
VS.
(Changing object attributes; eg. scale, rotate)
VS.
(Changing one’s point of view of object)
Facilitated by: Concrete physical manipulation (Improves Performance) & Abstract observations of demonstrations (Improves Learning Transfer) • Building structures encourages a child to test spatial relationships and mentally rotate objects in the mind’s eye • Also cognitive, social, and physical values of block-play are evident
RESEARCH & INSIGHTS V-S DEVELOPMENT
map & model comprehension
gestalt (part/whole) oriendation does not change object itself
mental object representation & rotation
perspective-taking & spatial orientation development (3-5 yrs)
recognition/ generalization of geometric shapes
v-s devel. begins
choking standards n/a screens ok (<2 hrs/day)
SOCIAL LEARNING
Birth
6 mo simple imitation
pictured objects equated to actual objects
1 yr
18 mo multi-step imitation
able to imitate ďŹ lmed behavior
2 yr
3 yr
4 yr
5 yr
equal efďŹ cacy of live vs. video demo
An area of opportunity became evident between ages 3 and 5 years, as children develop spatial orientation & perspective-taking, while also being capable of modeling multi-step behavior equally as well from a screen as from live stimuli.
RESEARCH & INSIGHTS optimization
observation
abstract
demos + constructives
social learning
performance
visual-spatial ability
concrete
Both social learning and visual-spatial development have visual observation and concrete performance components. VisualSpatial ability may be facilitated via social modeling and â&#x20AC;&#x153;doingâ&#x20AC;?, specifically with demos and physical constructives.
DESIGN CRITERIA Branding
ra se • Playful rounded font & building block symbolism
Monitoring
Growing
Faciiltating
Smart
Child-Safe
System-Based
Playful
Interactive
• Serves dual meanings of the: - Process of raising a child, aimed
towards parents
- Assembling, building, & erecting
of constructive toys, such as blocks and LEGOs
Smart
Collectible Task Cards
Bulk Storage
Content Delivery (screen)
• Bulk storage for constructives • Demo/Content delivery • Cards for tracking • Smart/Connected • Integrated mat
A variety of playful form factors were explored with differing mechanisms and interaction by the child, including card, constructive toy, & mat storage and use.
“window” grip
card slot, pop-up, & buttons
“ledge” grip
integrated mats
FINAL CONCEPT | SMART TOTE
Smart Tote & Charging Base
Mat Removal & Pop-Up with Card Storage
Control Panel & Card Slot/Reader
Patterned Mat Positioned for Build
FINAL CONCEPT | EXAMPLE CARD task description
ra se
Design a Zoo
6 task difficulty level
ra se
categories facilitated
rough task visualization
readable code
FINAL CONCEPT | USE STEPS
SYSTEM OVERVIEW Practice
Monitoring
?
Facilitation
(Demo content delivery)
Next
Repeat Parental considerations of child’s progression: With Parental Scaffolding • Model & Demonstrate (Show possibilities for using materials, tools, and images) • Hint, Nudge, Give Clues, & Ask • Questions (Invite to explore, ask open-ended questions)
Visually-Spatially
Physically, Cognitively, & Socially STAGE 4
• Horizontally enclosing space then vertically stacking • Planning • Problem solving • Scenarios/Stories • Use of additional prop accessories for pretend/dramatic play (eg. animals,
SYSTEM OVERVIEW (CONT.) Children may select collectible task building cards, insert them in the card slot, and view demos on the inclined, inset screen. Constructive toys may be assembled on the integrated mat and later scanned to digitize the builds. The parent & child may then enjoy time together, embellishing digitized builds. Parents may also monitor & assess development on their devices.
Cooperative Parental-Child Build Embellishment
Parents’ Smart Devices with App
• optimization • tracking
Content Delivery Method & Consructive Storage
• content delivery • constructive storage
Constructive Toy (Proprietary or 3rd Party)
Collectible Cards (prompts, challenges, themes)
• trend leveraging • playfulness
ra se
Monitoring Facilitating Growing
Smart Child-Safe
System-Based Playful Interactive
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