GRAPHIC DESIGN PORTFOLIO _ DANISH BAIG

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Explore a visual treat inside


Hello, From random scribbles to thoughtful illustrations, f rom hypothetical ideations to problem-solving designs, this single child bef riended pencil & paper and this led to the birth of design sensitivity within.

About me.


01

02

Resume

Brand identity

03 04 05 Print media

Social media

UI (Web design)

06

07

Illustrations

Miscallaneous

Contents.


I nt r o duc t io n . I define myself as a contemporary Graphic designer & an Architect engaged to a global society, working with brands for better visual experiences in order to enhance and help in the growth of their respective businesses through the power of visuals and design.

Graphic designer

Danish baig.

Mumbai, India

Languages -

1st November, 1995

English, Hindi

danish.baig4444@gmail.com +91-702 144 6840 issuu.com/danish.baig/docs/graphics_portfolio @non_versatileguy

Exp erienc e.

2020 2 0 21

JUN

Graphic Designer

MAY

DOTO Bangalore, India

2 01 9 2020

APR

Remote Designer

MAY

One Tree Solutions Nepal

Brand identity design and guidelines. Creation of logo, submarks, illustrations. Social media design (Instagram stories, posts and carousels). Packaging design (delivery and product boxes). Conceptualization of visuals based on requirements. Web design (landing page).

Preparation of rough drafts and presentation of ideas. Developed illustrations, logos and other designs using digital software. Social media design (Instagram, Facebook) Working with senior designers to produce final design. Creation of final graphics and layouts visually appealing and on-brand.

2020

2 01 8

2 0 21

MAY

Architect

FEB

Archesign Bangalore, India

Detail drawings and BOQs. Project presentations, digital models and renderings. Conceptualization and producing of sample designs and mood boards. Market research and site supervision. Worked closely with designers, decorators, constructors and other vendors.

2 01 9

APR

Freelance Designer

MAY

Various clients, Designhill Mumbai, India

Customized merchandises (t-shirts, books, stickers, stationery, bags) Digital illustrations and logo designs. Web banners and youtube covers. Infographics (presentations, resumes). Print media design (brochures, invites, flyers, menus). Web banners and youtube covers.

E du c at i o n .

2 01 3

Bachelor of Architecture

2 01 8

University of Mumbai Mumbai, India

2 011

Higher Secondary School

2 01 3

I.C.L.E.S College New Mumbai, India


Exper tise.

75

90

70

75

Photography

Graphic design

Architecture

Interior design

Proficiency.

85 Brand identity

Skillset.

Photoshop Illustrator

Illustration

CorelDraw

Brand design

Social media

AutoCAD Procreate

Design thinking

Premiere pro

Research

After Effects Interior design

Lumion MS-Office

Motion graphics Print media

SketchUP Figma

Ac h i e ve m e n t s .

Intere st s.

Doodle design Third rank

2017

Edge design Runner up

2016

Futurarc design competition Participation

2016

Archotsav national festival Participation

2015

International design comp. Participation

2015

Archumen national quiz Third round

2015

Edge design Winner

2015

Edge design Winner

2014

Space

Cinematography

Travel

Design

Illustrations

Music

Ready to

Collab?


Overview. Project - Branding design of the company, social-media designing. Role - DOTO (Graphic designer). Industry - DOTO (apparel). Tools used - Illustrator, Photoshop, Procreate.

Brief. This is a Brand identity design project created for an apparel company DOTO - a gender-neutral, inclusive and high fashion streetwear brand focussed on creating aesthetics and diversity through fashion.

Aim. Creating brand guidelines and elements like logo, illustrations and social media designs to invoke a sense of strength, minimalism and equality through the brand’s fashion used by everyone irrespective of gender.

2


Brand Identity.


Keywords.

GENDER NEUTRAL

DIVERSE

Primary Logo.

Pattern. Pattern is created by the fusion of male & female icons to promote Gender neutrality. Created as a f rame that focuses on the brand with a focal point as ‘O’ in the centre.

Moodboard.

AESTHETIC

K E Y W O R D

BOLD


Color palette.

#FED053 CHARCOAL

MAIZE

#3B3F46

Represents vibrance and creativity

Represents elegance and authority

Concept.

Packaging.

DOTO - means ‘Equality’ Logo represents sense of love and equality through their fashion style and brand.

+ Letter T

+ Letter D

+

Equal icon

Infinity icon

Typography.

Nouvelle Robota Classy and modern feel in the use of typography through a combination of bold and regular font type.

Wordmark.


Illustration. This illustration was created with the brand’s original theme as gender equality and diversity. The single face created is a blend of two genders with some skin-color variations. The fire behind the face depicts strength and dedication of the brand towards fashion, also warmth and diversity through colors from a rainbow. Illustration would be used on thank you cards, social media posts, posters, wall art for the shop etc.

Iconography.


Carousel.

Mockup (Business card). The need was of a vertical card design that is basically designed using a blend of negative and positive spaces.

Both the logo types are incorporated along with brand’s color palette.


Overview. Project - Cookbook design, Poster design, Promotional items. Role - Bombay Pakwan (Self-project), Posters & Invitation (Freelance). Industry - Food, Social issue, Event. Tools used - Illustrator, Photoshop, Indesign.

Brief. To create print media work for a set of various clients to attract the attention of end-users, professionals, and industry leads to your business by means of creating publicity through designs.

Aim. Different approaches taken for different clients by producing printed materials which helps create engagement between the customer and the brand.

3


Print media.


Cookbook cover design. This book is designed for sharing the recipes of local signature food of Bombay (Mumbai). The font used has a bold feel as similar to the history of Bombay. The illustration on the back cover represents ‘Dabbawallas’ who were the backbone of the city to deliver food from one place to another. The foods mentioned in the book are Pav bhaji, Vada pav etc. which also has a history to it.


Recipe pages.


Poster design. Poster 1 - WHITE RHINO - This poster is made for the awareness of the extinction of animal species. The northern white rhino is the recent species that got extinct. So, this poster reflects the basic internet error of page not found which relates to the animal.

Poster 2 - DANCE EVENT - This poster is made for a dance event for a choreographer named ‘Himanshu Dulani’. He conducts a series of dance events on a regular basis.


Promotional items. Below is a square billboard which was created for DOTO as a part of the advertisement campaign. This banner was for an introductory campaign of the new brand. The colors used are the brand colors with their brand model to highlight the new arrival of the product.

Invitation design. This wedding invitation was designed as a freelance project according to the client’s theme. They needed a minimal design with shades of blue with flowery patterns.


Overview. Project - Social media posts, Web and Youtube banner. Role - Posts (Self-project), Web and Youtube banner (Freelance). Industry - Healthcare products, Automobile, Youtube. Tools used - Illustrator, Photoshop.

Brief. To create social media posts and web banners for clients of different backgrounds as part of the advertisement and marketing process.

Aim. To create effective graphic design for social media that supports towards brand recognition and connects the target audience with the business and services.

4


Social media.


Social media post (Instagram).

Web banner.

Designed a post for a beauty brand - Mamaearth. Their new product Coco had a coffee theme. This is a complete photo-manipulation of the product made from coffee. At the bottom are other posts made for the same brand for different range.

A web banner for H powerful beast whic

Youtube banner

Cover banner for a f on Procreate and us


Hyundai company for its facelifted version of Venue. The damaged road represents that the car is a ch can beat several other cars while on road and can be driven on offroads too.

r. Youtube cover.

fresh youtube channel. Played with the typography here for the channel name which was handwritten sed orange to express the warmth of spices for a food channel.


Overview. Project - User Interface design of web landing pages for two different brands. Role - DOTO (Graphic designer), Pringles (Self-project) Industry - DOTO (apparel), Pringles (snack). Tools used - Figma, Photoshop, Illustrator.

Brief. To create web interfaces which are modern, playful and simple to use to increase the functionality of the website and help serve users’ purpose of using it along with maintaining brand consistency..

Aim. A seamless design has been created for entire landing pages for a seamless feel. Also playing with colors and designing new buttons for a playful yet easy usage keeping in mind the target audience.

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UI (Web).


Landing page - DOTO DOTO needed a website redesign solely because the website is being used the most by the masses because of no mobile application. Since, almost all the orders being placed website. The website had to be redesigned completely for more sales and better growth of the brand. The theme of the website design is ‘seamlessness’. Hence, the entire landing page has a continuous scroll with the help of the brand colors and elements.

Color palette : - FED053 - 3B3F46 - E0E0E0

Typography : Nouvelle Vague Roboto thin


Landing page - Pringles Pringles is my all time favorite snack and is a huge name in the snack industry. Hence, I felt the need to re-design the user interface of the original website. The theme used here is ‘playful’ and ‘friendly’. Red is always considered as a serious/warning color. But the design here changes the perception of the color and also relates to the spicy flavor of the snack. Color palette : - E91E2F - E8E9E9

Typography : BEBAS Montserrat Light


Overview. Project - Illustration designs for personal and various clients. Role - Freelance, Illustrator. Industry - Website, Social media, Personal. Tools used - Procreate, Illustrator, Autodesk Sketchbook.

Brief. To create illustrations according to the requirement of various clients and creating customized designs.

Aim. Aim is to always create an illustration which has a social or a hidden message to invoke a sense of awareness while meeting every requirement.

6


Illustrations.


Personal illustrations.

Slow Death This piece creates awareness of the addiction among smokers for it’s harmful effects and the deadly things a smoke contains. Here, typography being the major part of this illustration style, is in red color as a sign of warning/danger in the shape of a smoke.

Foul Mouth This piece is a representation of various people who don’t think once before saying certain things and those who use their words as a weapon & harm other’s emotions with it.


Architecture illustrations. Being close to the architectural field and my love for structures, here are the two minimalistic illustrations of different architectural styles.


Overview. Project - Packaging and Character designs, Logofolio, Photography Role - Freelance and Graphic designer. Industry - Various categories. Tools used - Illustrator, Photoshop, Procreate.

Brief. To create designs for packaging and characters, designing logos for various clients over the years and photography as an interest.

Aim. This section has a compilation of the various miscallaneous work such as creating logos and characters for clients according to their requirements.


Miscallaneous.


Packaging Label design. Client - Keventers Role - Self-project The label design is for the infamous beverage brand Keventers, introducing their new range in fresh fruit juices ‘JUICY’. Unlike the usual label designs, this label uses a ‘playful’ mood by incorporating fluid shapes for the labels and and fluid self designed typography. Minimalistic approach has been the aim of the design and wanted the juice bottle to be transparent showing it’s true color of the juice inside. Along with the label is a designed photo-manipulated image of the juice for advertisement/social media post. Color palette : - CF9A2C

- DCDACB Typography : Summer square rough

Label design :


Logofolio. The logos below have been designed for various clients over the years. Here is the showcase of few of my most liked logos by the clients.

Client - The Media Triangle Industry - Journalism

MANAGEMENT & EXECUTIVE COACH

SUNSHINE Dental Care

Client - Tranquil Petals Industry - Healing centre

Client - Ricky Wallace Industry - Management

PROPERTY TO SELL

Client - MAREA Industry - Shipbuilding

Client - Property to sell Industry - Real estate agency

Client - Sunshine Industry - Dental

OPTIMUM PODIATRY

Client - Optimum Podiatry Industry - Medical foot spa

Charge

RJR HUNTER PLUMBING & HEATING WE MAKE IT DRAIN

Client - RJR Hunter Industry - Trucking & logistics

Client - FLOW Industry - Plumbing

Client - ChargeUP Industry - Energy drink


Character design.

Romance This freelance character design work has been made for a couple for their pre-wedding shoot’s favorite picture. This character was added to their wedding invite as a cover.

Deep work This character relates to myself and was created for a website’s landing page as a freelancing work.


Photography.


Kindly contact to collaborate. via email, phone, whatsapp or instagram


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