POS occasions

08. POS occasions

POS across the shopper journey for established markets.

We’re also launching occasion-based POS material because it allows us to communicate at key relevant moments with our consumers throughout the year - and ensures that they remember to buy Tulip during key occasions.

School start

Chinese New Year

Christmas

School start is a recurring occasion across the globe which calls for convenient solutions. Therefore, it’s our moment to shine as our products are convenient and easy to cook on busy school nights. Celebrated not only in China, Chinese New Year is a major celebration with prosperity at the center. Our focus is to be the New Year favourite! A global holiday, Christmas is all about making the holidays special with Tulip, so naturally our communication is all about encouraging consumers to enjoy Christmas together with their loved ones - and with us.